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according to the industrial manager , what characteristics possessed by the tiger were worthy of being studied by the products ' design ?[SEP] <s>project manager: okay , good morning . this is our first team meeting . user interface: good day . marketing: morning . industrial designer: morning . project manager: i 'll be your project manager for today , for this project . my name is mark will be giving this presentation for you to kick the project off . that 's my uh that 's the agenda for today . well , of course we 're new to each other , so i 'd like to get acquainted first . so let 's do that first , i mean let 's start with you , can you introduce yourself ? you 're our marketing expert . marketing: yes . um my name is dirk , dirk meinfeld . um i will be uh pr project the marketing expert . and i will see what the user wants and uh what we can do uh with the new produ project product . project manager: okay , excellent . and you are user interface user interface: nick broer , project manager: yeah . user interface: user interface designer . i 'm going to uh look at the technical design from the uh user point of view . project manager: excellent . okay . industrial designer: my name is xavier juergens , i 'm the industrial designer , and there are three main questions that i have to find an answer to today . first one is uh what happens inside the apparatus , second is what is uh the apparatus made of , marketing: hmm . industrial designer: and the third is what should it look like . project manager: what should it look like ? okay . marketing: hmm . project manager: oh , let 's kick it off . oh , there we go . so , our new project is about we need design a remote control for television set , so , which has to be original , trendy and user-friendly . i took this off our corporate website . i think well it sums up what we need to do . it 's we 're inspired by latest fashion , not only electronics , but also the latest trends in clothes and interior design . that 's why our product will always fit in your home . so apparently we need to um be very at um very open to what 's currently hot in the market . so that 's what you need to do to bring us the latest info and what people want . marketing: yeah . yeah . project manager: so so we put the fashion in electronics . so that 's what we need to go for . anyway , we 'll take this project in three steps , three pha uh three phase of design . first step will be the functional design . marketing: yeah . project manager: and that 's basically what we 're gon na do . everybody has uh a piece of individual work and a meeting afterwards , so we can share information about so i 'm gon na keep this short , since we had a technical problem . so skip through this . uh . okay . every meeting we everybody can present their uh their views and everything , so to help with these , you have we have the smartboards here . we can use a regular powerpoint presentation . i 'm supposed to give you an introduction on this doodling board , so it 's actually it 's very easy . like it says , very simple , you just take out the pen . like you see here , i 'll just take the take here . that 's it , you just put it on the board . you see a pen here . you go here , just like using a pen . you can just draw whatever you want . it 's like the eraser , can erase whatever you want . and so it will be easy just to illustrate your views , if you wan na change the format , you just either take out jus just like the pen , and whatever you want , your current colour , your line width , just to make the line bigger . so it should be really easy . marketing: okay . project manager: this is to take the just take a new slide and back again . we 're just gon na keep using this board all the time , so i think it will be it 's very clear for everyone , i suppose . so i 'll take this out . okay . we 'll use that later . anyway . yeah , just just just stuff that you wan na share , just put it in the in the project folder , like i put my presentation now . i 'll put the the minutes of every meeting , i 'll put them there too , so everybody can read up if they have to leave early or whatever . so next , been here . well , gon na give the electronic white-board uh a shot . so basic idea is we have a blank sheet . just try whatever you want , and like it says , draw your favourite animal . i think the creative genius should go first . user interface: the creative genius ? industrial designer: marketing: user interface: thank you very much . project manager: so , draw us your favourite animal . user interface: well , i 'm more into the technical aspects of drawing , industrial designer: user interface: so i 'm not really good at drawing animals , project manager: draw us a technical animal . user interface: but uh the animal which i oh . project manager: yeah , it 's still erasing . user interface: pen . marketing: user interface: uh format . else my animal will be like king-size . i pretty much like a dolphin , because of its uh its freedom basically . let 's see . a head . actually worked with this . it 's like uh it 's a very uh high-tech . industrial designer: marketing: user interface: bit low-responsive though . project manager: so that 's what we do n't want . user interface: prefer pen and paper . project manager: we want a high-responsive product . so it looks more like nuclear bomb . marketing: very nice dolphin . user interface: it does n't look like a nuclear bomb . industrial designer: project manager: user interface: this thing is n't doing what i 'm what i want . marketing: project manager: let 's go easy on it . user interface: so yeah , well it does look like a nuclear bomb . project manager: marketing: user interface: i 'll just finish up real soon , because i 'm marketing: user interface: so it does n't really look like a dolphin , project manager: anyway , user interface: but then again , this is all new for me . project manager: it should it it 's supposed to be a dolphin , you like the freedom that it that it represents . industrial designer: uh-huh . user interface: like the ocean , like swimming . do that in my spare time , so that 's basically an project manager: what do you like ? okay . well , user interface: now we can forget this ever happened . project manager: our marketing expert . show us an animal . marketing: um an animal . project manager: pick a pick a marketing: i like the elephant . project manager: pick a clean sheet . oh . take a clean sheet first . marketing: what ? yeah . um project manager: just press next . that 's it . marketing: oh yeah . oh , a blank . okay , next . free , i like the elephant . it 's big , it 's strong , so uh uh oh , it 's a little bit user interface: it 's not really that responsive , no . marketing: you have to hold it , right ? project manager: industrial designer: mm . marketing: hmm . project manager: marketing: it 's a beautiful animal . project manager: marketing: oh , you have to p press it pretty hard . with a smile on it , project manager: it 's a cute elephant . user interface: marketing: it 's very important . yeah . project manager: marketing: and uh not to forget its tail . oh . project manager: it 's a nice beard . marketing: yeah , it 's okay . yes . project manager: user interface: and you was making comments on my dolphin . project manager: marketing: i will beat the dolphin . no . project manager: okay , so it 's just a bee . marketing: yeah . project manager: so i suggest you make us the elephant in the market . the big and strong player in the market . this would be good . marketing: yeah . yeah . project manager: okay , excellent . on to the next one . industrial designer: okay . marketing: uh yeah . industrial designer: okay , you should press next . marketing: yeah . project manager: press next . yeah , it 's up there . industrial designer: okay . project manager: that 's it . industrial designer: okay , well the animal i 'd like to draw is a tiger . project manager: user interface: you picked a hard one , did n't you ? industrial designer: my drawing skills are really bad , so . marketing: experience with the tiger . project manager: marketing: what ? they are industrial designer: they are really bad , my drawing skills . project manager: marketing: okay uh-huh . project manager: sure looks smooth . marketing: oh . industrial designer: i 'm not sure how the legs should go , but project manager: industrial designer: uh these are stripes . user interface: got it . industrial designer: i 've picked this animal because it 's very fast . it is uh it knows exactly what it wants . uh it hardly ever wastes any resources . project manager: what does it want ? industrial designer: uh well , basically uh it hunts for prey , but it does it always in a very well-thought way . uh it knows exactly what it wants . it never kills an animal uh just for the killing , so it 's very efficient . and it tries to do everything as fast as possible . project manager: okay . industrial designer: and it always goes for uh security , in seeking uh uh a hide spot and uh and doing everything , marketing: mm . industrial designer: security , speed and efficiency is important . and i think uh those things we can use . project manager: i agree . industrial designer: marketing: okay . project manager: , i 'm supposed to draw the animal next . yay i introduce to the world the amazing ant . user interface: marketing: uh hard worker . project manager: great team-workers . user interface: industrial designer: yeah . marketing: yeah . project manager: do everything to uh really small , but together they 're really strong . so i 'm gon na give it a smiley face . industrial designer: oh . marketing: yeah , yeah . project manager: not sure where the p . just put 'em here . whatever . marketing: project manager: think it need shoes . so marketing: project manager: i 'm just too lazy to draw it all black , so that 's the coolest ant ever . user interface: you 've done this before , have n't you ? industrial designer: project manager: i love to draw ants . it 's my hobby . marketing: project manager: anyway nah . just i think it 's very representative what we drew , i guess . like you take just take your freedom and use a a trendy interface that you design for us . marketing: yeah . project manager: just yeah . you 're supposed to make i make it different from uh from what other people have , and just make it a little distinct . anyway . another beep to stop the meeting . see . warning . finish meeting now . uh put this down . examples . well i guess we have a little little time extra , but just a little quick discussion to to open open our work . so what do you guys think about the first idea is just very short . i 'll start with you . what are y what are your first ideas for the new product ? what user interface: well , i basically had a question . do uh are we going to introduce a multi remote control ? is it just the tv or do we want to in project manager: the project i got was just for a tv remote control . marketing: uh user interface: just for tv remote control . project manager: yeah , i guess so . marketing: yeah . user interface: okay . well , i was thinking about design remote control , with our uh motto and all . marketing: but user interface: uh thing to keep in mind is that we need to stick to what people are familiar with . marketing: yeah . user interface: no rational changes or whatever , 'cause it revolutionary changes , project manager: okay , so very intuitive design , i guess . user interface: yes . uh we might have to consider other design aspects of our product . so that was something i wanted to add , project manager: user interface: and perhaps some usability aspect . tv is becoming central in most homes . do we want people who are disabled in any way to uh , yeah , to be able to use it as well ? project manager: yeah , we want i suppose we want almost everyone to be using it . so i think i mean , really disabled people , yeah , might be a problem , but i think it 's a little take it into consideration . um yeah . i think we really need to cut the meeting short . you have anything you wan na share quickly ? industrial designer: hmm . marketing: uh . industrial designer: only one thing uh that has to be added according to me is uh the the material it is made of , it should be something light . user interface: yeah . industrial designer: that 's it speaks for itself , project manager: it should be light , okay . industrial designer: but some uh yeah . project manager: um , let 's see , marketing: yeah . project manager: where did i let 's skip that . oh , this is it . sorry , i skipped this sheet . marketing: selling price . project manager: what do we this quick what we 're going to selling price , twenty five euros . that 's for you . the production price , twelve and a half euros , approximately . industrial designer: okay . project manager: just go go for that . we 'll reach the uh reach that profit . industrial designer: okay . user interface: okay , well that 's not that much to work with . marketing: international . project manager: no , it 's not much to work on . i 'm sorry , i skipped it . anyways , that 's yeah , this is it . do you have anything you you came up with yet ? about uh marketing transfer , whatever ? marketing: um about what ? marketing ? project manager: marketing i 'm not sure what you what you came up with yet . you have anything to share ? or else we 'll cut the meeting just cut the meeting short marketing: um no , not really yet , project manager: since we 're supposed to stop . marketing: but i 've some ideas project manager: okay . marketing: and i will uh say it uh project manager: anyways , the the personal coach will give you the your p your personal assignments and everything . so we 'll just meet back in here thirty minutes . industrial designer: okay . marketing: okay . project manager: i 'm sure we have that . industrial designer: good luck everyone . project manager: yeah , thanks for attending . user interface: mm , good luck . marketing: project manager: i 'll see you back here in thirty minutes . marketing: okay . yes . industrial designer: </s> [SEP]according to the industrial manager , what characteristics possessed by the tiger were worthy of being studied by the products ' design ?

the industrial manager thought that tigers always went for security , speed and efficiency . these features were also the guidelines in designing the products .

summarize the whole meeting .[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]summarize the whole meeting .

this was the kick-off meeting for the project . first of all , project manager led each group member to know each other and introduced the project which was aiming to design remote control . next , they discussed their favourite animal characteristics . lastly , project manager mentioned how they worked on each part individually .

summarize the groupmates ' self-introduction and the project introduction .[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]summarize the groupmates ' self-introduction and the project introduction .

there were four people in the project team and each one introduced to each other on the team role . project manager introduced the project was about designing a remote control . after that , project manager explained the work division for each person and how they would present in the coming meetings .

summarize the job role for each groupmate .[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]summarize the job role for each groupmate .

the group was greeting each other at the first meeting . laura was the project manager . david was industrial designer and andrew was marketing expert . and user interface was named craig .

what did the group discuss about the email they received on the project announcement ?[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]what did the group discuss about the email they received on the project announcement ?

group mates all should have received an email introducing what was this project about and there would be three different stages to the design . the project was about designing a new remote control , which was supposed to be original , trendy , and user friendly .

summarize the discussion about the favourite animal characteristics and the workflow .[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]summarize the discussion about the favourite animal characteristics and the workflow .

industrial designer drew a whale because whales came in and went to eat everything in sight , and they were harmless , interesting , and mild . project manager drew a dog because the dogs were friendly and cheery . next , about the finance and the workflow . the target revenue was fifty million euros and the target was on an international scale . the cost was 25 euros . group mates would receive requirement emails and work on them individually .

what did project manager recommend to do when discussing competitor information ?[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]what did project manager recommend to do when discussing competitor information ?

project manager mentioned that they had no background information on the competitor , however , they could analyze based on the product price . and marketing supplemented that the remote control was something that people would not consciously assess in their purchasing habits .

what did the group think of the importance of technology reasonable on the working design ?[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]what did the group think of the importance of technology reasonable on the working design ?

the group had a discussion about the first remote control with cable and huge buttons on it . so they would like to try new technology like a touch screen and nicer materials for the remote , which was important for technology improvement .

summarize the whole meeting .[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]summarize the whole meeting .

in the development of the project , this meeting was at the basis where a prototype of the product had been designed and it mainly focused on discussion about the cost and pricing of the product based on the material it used and the profit they wanted to obtain through this product . it turned out that the cost was very reasonable and the price was also very attractive . then , the team evaluated the product by scoring according to criteria based on the user 's requirements and marketing trends . the meeting went very well and every team member agreed with each other on the evaluation results , which was promising to lead a success in this project .

summarize the discussion about the cost and price of the remote control product .[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]summarize the discussion about the cost and price of the remote control product .

this was a product shaped like a banana , with a standard battery and a wheel . the materials to manufacture this product included a yellow banana shaped case and a rubber . all of these summed up to cost 10.7 euros , which was within their budget . and they had a price gap of 12.5 euros , so they set the price at 25 euros , which was very reasonable and attractive .

what did user interface think of the price of this prototype when comparing it with the same-shaped phone ?[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]what did user interface think of the price of this prototype when comparing it with the same-shaped phone ?

user interface mentioned the banana-shaped wireless phone that sold a hundred euros and more , which was very high . compared with this , the price of their product was very attractive for the customers which was just 25 euros . customers would be very willing to buy it .

what did industrial designer disagree with user interface when discussing the price of the prototype compared with the phone ?[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]what did industrial designer disagree with user interface when discussing the price of the prototype compared with the phone ?

at the technological aspect , industrial designer thought the complexity of the phone was higher than the remote control , the price of these two can not compare though they looked alike .

summarize the evaluation process on the prototype .[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]summarize the evaluation process on the prototype .

every team member evaluated the prototype , and the evaluation criteria were user-oriented and market-indicated , which meant the product needed to meet the following standard such as fancy appearance , innovative technology , easy using , fashion in trend , being highly visible in a room , and robust quality . the marketing set up seven points in each criterion and let the team members to score the product from one to seven . it turned out every criterion of this prototype scored high , the evaluation results were quite satisfying .

why did they give lower grades when discussing the technological aspect ?[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]why did they give lower grades when discussing the technological aspect ?

for the technologically innovative part , the product was only added with a wheel and the rubber material . in terms of innovation , there still lacked some shining points . therefore , everyone gave a lower grade compared to other aspects .

why did they agree with each other when discussing the 'easy to use ' , 'fashion ' , 'easy to find ' and 'robust ' features ?[SEP] <s>project manager: okay . je croix que c'est dommage de le it will be sad to destroy this prototype . it really looks like a banana . user interface: it is a banana . project manager: it is a banana . user interface: it is the essence of bananas . i would be confused with this thing . project manager: user interface: project manager: mm . industrial designer: user interface: s project manager: okay . marketing: mm-hmm . user interface: how is everyone ? project manager: hi . industrial designer: hi . project manager: so we are here for the detailed design meeting . marketing: project manager: so user interface: mm-hmm . project manager: we will uh i will first present what we are going to do in this meeting . then uh i 've i will also take notes during this meeting and i will send you uh a summary then as usual . we will then look at the evaluation criteria of the prototype presented by uh our two colleagues that make good work . industrial designer: marketing: project manager: and uh then we will see the financial aspects and the cost of the product . then we will uh evaluate the product . and uh end with the conclusion of this project and see whether it fits with it fulf if it fulfil the requirement or not . so industrial designer: mm-hmm . project manager: d let 's start with the cost aspect so so i look at the aspect discussed last time , that is to say uh to have a standard battery , to have a yellow banana shaped uh case with uh a rubber material around it industrial designer: project manager: to be uh to feel spongy , user interface: like a banana . project manager: and uh also at the different aspect like having a wheel etcetera . marketing: industrial designer: mm-hmm . project manager: and the cost ended to be ten point seven euros . so which is uh good , because we had a price gap of twelve point five euros . industrial designer: mm-hmm . project manager: so for the financial aspect it 's okay , we can uh we can continue with this product uh as if , marketing: project manager: and we are now going to see the project evaluation with uh our marketing expert . marketing: yeah . okay . so uh you can have my project in project manager: yeah . you have a presentation ? marketing: uh yeah just a project manager: participant four , yes . marketing: four . evaluation . project manager: okay . okay . marketing: okay . so you can go . we can go through . project manager: okay . marketing: so i made an evaluation and the the evaluation criteria is made according to the users ' requirements and the market trends we talked about uh during the previous uh meetings . so you can go through and project manager: okay . marketing: okay so uh we have uh six points . we we talked about before . project manager: okay . marketing: so we we want to have a product fancy look and feel , technologically innovative , easy to use , fashion , easy to find in a room , and robust , project manager: yeah . industrial designer: mm-hmm . marketing: uh and uh uh i have a scale of uh seven points . project manager: yeah . marketing: okay . so i go through all the uh all the points here , project manager: yeah . marketing: and uh according to what you think about the this project you can uh mm make a one point , two point or seven point . okay ? project manager: okay . marketing: and after we ha we have an an average , and uh we see . project manager: okay . industrial designer: mm-hmm . marketing: the okay ? uh so uh fancy look and feel , what do you think ? project manager: okay . maybe you can presen marketing: f between o one and seven . project manager: okay . maybe hold it . marketing: project manager: so i think it 's uh very uh very nice . what do you think ? user interface: i give it a i give it a five . project manager: yeah . so it 's between one and seven ? seven is the highest uh ? marketing: yeah . seven is the project manager: i will give a six . industrial designer: i will give a a five . marketing: mm-hmm . user interface: and you ? marketing: sorry . user interface: do you vote uh christine ? marketing: eh ? user interface: do you also vote ? marketing: no , i just want to see something project manager: maybe we all have to agree on a common user interface: well , we can very easily . project manager: yeah . marketing: mm-hmm . industrial designer: project manager: marketing: uh i think uh and need to as well . project manager: no problem . so user interface: marketing: need to project manager: this is your marketing: uh i do n't know if you we ha we have to put uh one uh f if it 's better or project manager: one is most . user interface: i marketing: uh-uh . project manager: well , we can choose what we want . marketing: um . yeah . project manager: okay , let 's say that seven is the best . marketing: or maybe we can say s seven is the best mm . project manager: okay . so so do note the grade we have five , six for me , industrial designer: five . project manager: five . and what what 's your choice ? marketing: oh sorry . project manager: how much would you give on the fancy aspect , on the fashionable aspect ? marketing: six uh s you can how much what ? project manager: how much would you you do n't answer to this uh questionnaire ? marketing: oh yes i mm i dunno mm , i think six , it 's a good uh user interface: so it will have five point five average . project manager: five point five average . marketing: yeah . project manager: okay . user interface: mm . marketing: wa can . industrial designer: marketing: okay . project manager: well , does it marketing: i sorry . user interface: marketing: okay . so after , the technological aspect ? project manager: okay , techne technological aspect . marketing: so we we said uh we have uh a new technological uh thing with a wheel . project manager: yeah , we have the wheel . we also have the rubber material , marketing: uh . project manager: which make it uh like new also . i think i would give a five . user interface: it 's four . project manager: four ? industrial designer: a four also , because , except for the wheel , we do n't have so much innovation . user interface: yeah . industrial designer: the rubber is project manager: okay . industrial designer: uh a four . i i user interface: d are we including the voice are you glu are we including the voice in the end or not ? huh ? project manager: no . user interface: no . okay . project manager: so marketing: no . project manager: what 's your uh grade ? marketing: four . project manager: four ? so we have four , four f and five ? marketing: we can put four ? user interface: yeah . project manager: yeah , four . four , yeah , let 's put four . user interface: for twenty five . marketing: everyone is okay or four poin four . user interface: yeah . marketing: okay . project manager: does n't it marketing: very easy to use . do you think it 's easy to use ? project manager: yeah , i think so . yeah . industrial designer: yeah . user interface: i give a seven , i think . industrial designer: six . project manager: i would give a i would give a seven as well . it 's very easy to use . industrial designer: six . marketing: mm , six for me also . project manager: so user interface: 'kay . marketing: six point five . project manager: six point five . industrial designer: six six six point five . project manager: okay . marketing: okay . is it fashion ? project manager: oh yeah , user interface: project manager: its its f its fruit fruit shape . marketing: seven ? project manager: i would say seven . and is very very nice design . marketing: yeah it 's fashion , because it 's a fruit , user interface: yeah , we can we can put a seven here . marketing: and we say that the industrial designer: yeah , seven . user interface: yeah . marketing: yeah , seven . project manager: yeah . seven , okay . user interface: yeah . well , we hope . industrial designer: easy to find . marketing: uh easy to find in a room ? project manager: industrial designer: i lost my banana . user interface: project manager: i think you ca n't miss it . user interface: yeah . project manager: okay . marketing: yeah ? industrial designer: uh . user interface: yeah , i think it 's cool . i think we can put a six here . marketing: we have the lightning , or project manager: yeah , we have the marketing: the lighting . project manager: we do n't sesh especially have the lightning user interface: so you 'll make the material transparent project manager: but marketing: user interface: so that it uh lights up completely , or project manager: so it 's yellow . it 's okay . marketing: yeah . project manager: i think it 's very easy to marketing: seven ? project manager: i would say seven . it 's hard to miss it . industrial designer: six . yeah , okay . user interface: yeah . marketing: is it is it robust ? project manager: yeah , it 's rubber , made of rubber , industrial designer: uh f yeah , it 's ru it 's rubber . project manager: i think it 's m it 's uh more rubber than uh other remote control . industrial designer: yeah . user interface: yeah the only problem there might be which know , i if it 's very sensitive , project manager: yeah . user interface: they will , industrial designer: yeah . user interface: i do n't know project manager: but it is uh it is surrounded by rubber material . industrial designer: yeah . user interface: yeah , okay . project manager: so maybe we can put a six . industrial designer: yeah . user interface: mm . marketing: everybody is okay , six . industrial designer: six or five . five project manager: six is okay ? user interface: six , yeah , for me . industrial designer: six . marketing: yeah . okay . project manager: yeah . user interface: yeah . marketing: s now um so . project manager: tadada . we have to sum up everything . user interface: twenty . marketing: thirteen uh , twenty , twenty six point five , uh seven , thirty two , thirty six . user interface: thirty . thir marketing: that 's that 's okay ? six . project manager: six is a good user interface: okay . marketing: good . uh if we say that seven it 's uh it 's the better , project manager: yeah , the be . industrial designer: user interface: yeah , the top marketing: and when uh s six sit six are good it 's a good uh p product , i think . project manager: okay , so six is a user interface: mm . so will become eight soon ? project manager: so it 's a good evaluation , i think . it 's very promising . user interface: yeah , well it 's a bit biased . project manager: huh . marketing: we have a good price and uh . industrial designer: yeah . project manager: so this prototype is quite nice . user interface: okay . marketing: good . user interface: because i saw uh some phones that were banana shaped , uh wireless phones not mobile ones , wireless for the house , marketing: project manager: yeah . okay . user interface: uh quite big also , marketing: user interface: and they were selling something like a hundred euros , two hundred euros . project manager: user interface: just a just a phone , wireless . project manager: so having this at twenty five euros is uh quite attractive , i think . industrial designer: mm-hmm . user interface: yeah . project manager: i think the industrial designer: but almo also the complexity between a phone and a remote control is not can not compare . user interface: yeah . yeah , project manager: yeah . user interface: it 's much more complex , but project manager: so , i think , we can summarise . so we have seen the prototype . it 's very nice according to the work of our two designer . industrial designer: project manager: the the the financial aspect were okay . we we have the cost below uh our threshold and so we could sell at twenty five euros and make i make profit . the the evaluation give satisfying result as well . so i think we can move to the last part of the meeting . marketing: project manager: so the cost is in the budget , the evaluation is okay , so i th i think we can now uh open champagne and make a huge party . industrial designer: start to eat banana . user interface: project manager: i do n't know if it 's provided by uh by the meeting staff . user interface: marketing: mm-hmm . user interface: okay . project manager: okay so congratulation . nice product . industrial designer: yeah . user interface: congratulations to the team . uh very well , we worked together fantastically . marketing: project manager: yeah . industrial designer: project manager: i think it was a good collaboration uh . aspect . user interface: so what does the management say ? project manager: sorry ? user interface: what does the management say ? project manager: i think we will have um much bigger project next time and a much bigger salary as well . user interface: ah . industrial designer: marketing: project manager: all it depends on who watch this meeting . industrial designer: user interface: industrial designer: yeah . project manager: we do n't know . user interface: yeah . project manager: okay , so user interface: okay . project manager: good guys , marketing: project manager: so see you for next uh successful project . industrial designer: okay . yeah . fruits . marketing: mm 'kay . user interface: mm . </s> [SEP]why did they agree with each other when discussing the 'easy to use ' , 'fashion ' , 'easy to find ' and 'robust ' features ?

since this product did n't have much complex design , it was designed to be easy to use with a very simple structure . hence , they all agreed that it was easy to use . as for the fancy part , the product was a banana shape , the fruit design was very up to date and fashionable . for the same reason that it resembled a banana , users would find it easily when they needed to use the remote control . what 's more , it had lightning , making it more visible in daily life . the product was surrounded by rubber , enabling it under protection , so the robust feature can be ensured .

summarize the whole meeting .[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]summarize the whole meeting .

after project manager 's brief review of the last meeting , marketing began a presentation of the user requirements . it frustrated users most when they failed to find the lost remote control . the market research also revealed a necessity to simplify the remote control interface , for most buttons were not used . user interface and industrial designer agreed on the intuitive interface design with menu navigation on an lcd screen and very few buttons involved . the new remote control would only be for basic functions such as volume adjusting and channel flipping . a separate joystick would be for additional functionality . the new remote control would be the integration of original remote controls for different devices . voice recognition would not be feasible due to the budget limit . a speaker and a transmitter were desirable , however , for the location function .

what did the group discuss about user requirements of the new remote control ?[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]what did the group discuss about user requirements of the new remote control ?

marketing presented the user requirements . the market research results were from 100 people . it frustrated users most when they failed to find the lost remote control . the market research also revealed a necessity to simplify the remote control interface , for users would not take time mastering the remote control . most buttons were thus unused , and teletext was outdated now . besides , marketing expressed a negative view on the incorporation of voice recognition .

what did marketing think of the incorporation of voice recognition when discussing user requirements of the new remote control ?[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]what did marketing think of the incorporation of voice recognition when discussing user requirements of the new remote control ?

the market research indicated that between the age of 15 and 25 , most people would be willing to pay extra fees for voice recognition . however , marketing pointed out that such a result barely implied users ' expectation for a fancy and unique remote control . there were several problems with the existing voice recognition software , such as the limitation on word number and inaccurate recognition results due to regional accents . in conclusion , marketing considered the incorporation of voice recognition to be unfeasible .

what did the group discuss about details of button design and location function ?[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]what did the group discuss about details of button design and location function ?

user interface and industrial designer agreed on the intuitive interface design with menu navigation on an lcd screen . meanwhile , the team would involve as few buttons in the remote control interface as possible . the new remote control would only be for basic functions such as volume adjusting and channel flipping . a separate joystick would be for additional functionality . the new remote control would be the integration of original remote controls for different devices . voice recognition was unfeasible due to the budget limit . a speaker and a transmitter were desirable , however , for the location function .

what did project manager think of the incorporation of voice recognition when discussing details of button design and location function ?[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]what did project manager think of the incorporation of voice recognition when discussing details of button design and location function ?

project manager was concerned about the power required and the cost . the robust voice recognition service embedded on the computer was exemplified by project manager to indicate that such software would drag and dictate , but would also require a lot of memory . moreover , project manager admitted that voice recognition was fancy yet unfeasible within the budget .

summarize project manager 's opinions towards the idea of a joystick when discussing details of button design and location function .[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]summarize project manager 's opinions towards the idea of a joystick when discussing details of button design and location function .

project manager appreciated the idea of a joystick . an lcd menu screen on the joystick would consume quite low power . a fair amount of information could be read on the screen display . other functionality would be associated inside the menu by traversing around . project manager agreed with user interface that buttons could only be used for default functions such as volume adjusting and channel flipping once there was a functional joystick .

why did marketing recommend to specify the target market when discussing details of button design and location function ?[SEP] <s>marketing: just put it on the deskt desktop . project manager: no on the desktop you 'll find you should find that there 's a project documents link . a well actually just there . marketing: project documents , project manager: yeah . that 's it . marketing: yeah . project manager: if you dump it in there . marketing: what 's your username ? project manager: your username . marketing: what 's your username and password ? mm-hmm . sorry . project manager: okay . marketing: okay . there we go . project manager: excellent . right . hopefully that 's us ready to uh to go . so . functional design meeting . we 'll have to flesh out some of the uh stuff . um we 'll start with the minutes of the last meeting . not a lot thankfully to say . we introduced ourselves , discussed the possibility of a macro facility , interac interacting the tv a bit more , um mentioning of bar-code , joystick for user manipulation , um and ergonomics of the remote control as well . um it 's come to my attention the following . teletext has become outdated due to the populat popularity of the internet . remote control should only be used for the tv . um due for uh time to market and possibly also cost issues . um also key is the corporate image should stay recognisable , um f uh your colour and slogan of course is down at the bottom there . um . now . just to say quickly uh i would have thought that only being used for a television the macro facility may now not be required . user interface: mm . project manager: um or at l its functionality would have been of limited use . so to the point in my opinion anyway that it might not be worth pursuing . um if anybody disagrees we can uh definitely say so . um and hopefully we 'll just crack on and we 'll get everything going . um i 'd like to if possible hear from our marketing expert first , to help us gain an idea of where we 're going to go . marketing: 'kay . project manager: so um i 'll just load up your presentation from here if you want . marketing: sure . um , sh would you like to i 'll just do it from here . project manager: yep . sorry . uh . is yours the marketing: um , try second one maybe . try it , yeah maybe . project manager: oh sorry . okay , right . marketing: yeah . okay . oh , i thought i put in my last name , i guess not , but . project manager: uh if you that 's all right . if you do you want me to just cycle through it for you or ? marketing: okay . oh yeah , that 'd be fine , that 'd be great . project manager: yeah ? marketing: okay . functional requirement by me ebenezer . project manager: okay . marketing: okay , so um we did some research , we asked one hundred people their opinions on remote controls . we asked some uh open ended questions , just , what are your opinions on the remote control , got a lot of re responses , and we asked some very specific questions , and we got a lot of good feedback . please bear in mind this is only a hundred people , so even when the groups are divided into fifteen to twenty five , twenty five to thirty five , there 's only maybe ten people fifteen people in each group . project manager: okay . marketing: okay . so we got some the bad stuff we got , remotes are often lost . i often lose my remote control , the back of the couch , some place , and even if it 's not lost permanently , it takes me a few minutes to find it . most buttons are not used any more , like you said , teletext is outdated now . i remember trying to load a d_v_d_ player recently , and there were so many buttons , it took me i do n't know maybe ten minutes to to go through each button , 'cause you have to press the shift button to access the yellow buttons , you know there 's just a lot of stuff that no one really uses . and if they do , not very often . takes too long to master the remote control . i 've seen some remote controls that are big , they have a lot of buttons , you have to hold down more than one key at one time to do something , they 're just not great to use . we just got a lot of bad complaints about remote controls , people do not like remote controls . some of the good stuff we got . between the age of uh fifteen and twenty five , most people would be willing to pay extra for voice recognition software . now do n't get excited yet , i 've got more to say on that . most people 'd be willing to pay for that um most people want remote controls to be pretty , they want it to be fancy , th they they want it to be different , everybody has a white remote control with black buttons , and a red button and a green button , not everybody wants that . finally , my opinion . project manager: yep . marketing: the voice recognition thing is cool . and uh voice recognition , the software , open source software exist already . it 's a bit sketchy at some times , uh , you 're not gon na get good always accurate results , but for a very fixed number of words , you know you have , how many different words can you have for a remote control , up , down , left , right , channel five , channel seven , you know , how many , you ca n't have that many words . for a fixed vocabulary it works quite well . i 'm pretty sure people would buy it . but after a while people may wan na return it , because if you have to to say som i mean most people use a remote control for switching to channels , and they say they do that about ninety eight percent of the time . using the remote control , ninety eight percent of the time for changing channels , and that 's for flickering through channels . so if you have to say up , up , up , up , if you have to do that all the time , then people might get a bit fed up with that and they may return it . however , oh , because the voice recognition software exists already , there 's no need to spend money on research and development , but this does mean the need for microphones in the in the remote control , which is an unusual feature in my opinion . but if we do have the voice recognition thing , there 's a lot of stuff that you can uh get rid of . see , you could there 're two options . either you have voice recognition by itself , which i think is a bit impractical for like night time if you wan na be watching television and you wan na be quiet , or i do n't know you have a visitor coming round and the remote 's only trained for you , it 's a bit impractical to have just voice recognition by itself . so you can have voice recognition and a regular remote . but imagine you got rid of the regular remote part , then you can design the remote to look any way you want it to look , because there are no restrictions on physical size , or shape , it it could be as fancy as you want it to be , you know , it could be like a lollipop or something like that , something weird like that . as long as the voice recognition stuff works , that 's that 's fine . project manager: okay , yep . marketing: so we have the three birds , we have the design , that we have the the fancy bit , right , the voice recognition 's fancy , it 's cool , it 's different , it 's radical , so , and then we have an extra bit i do n't remember so i 'm pretty sure people will buy the remote , but is it practical to have a voice recognition system in a remote control , i think is a big question . um , will people will people be willing to wait for the the period that it 'll take to train the remote , 'cause i think it will the remote will uh get better over time with the same user user , but for the first week or for the first two weeks are you willing to wait , are you willing to have a bad remote control . and uh what if you have visitors come round , they stay the night , they wan na use the tv , they ca n't use the remote because they speak differently to you . um , how do you account for regional accents and stuff like that . uh , will people return the remote control , i think a lot of young people will buy the remote control , if they have the money , you know , so , project manager: mm-hmm . if you could uh marketing: do our audience have the money , but would they return it after a while because it 's not as fast as pressing a button , it 's not a practical . so . these are things i think we should consider . project manager: sor marketing: i think it 's cool , project manager: if you could speed it up a bit , yeah . if you could uh speed it up a bit please , yeah . marketing: i 'm sorry ? sure . project manager: sorry . marketing: i 'm about to end , yeah . project manager: cool . marketing: i think it 's cool but there are definitely some considerations . project manager: okay . excellent . marketing: so , yeah . project manager: right . um . hear from the user interface designer now i think might be an idea . user interface: okay . project manager: um , you 've got your presentation now , industrial designer: how did where did user interface: yeah , it 's in the it 's in the folder project manager: is it on the industrial designer: where did you get all your in information ? user interface: yeah . project manager: is it ? okay . marketing: there was uh a website , uh , industrial designer: oh . project manager: technical functions ? marketing: right here . industrial designer: ah , okay . user interface: mm . project manager: no . yeah . okay . user interface: okay , this is a brief run through of the um of the technical functions of the remote . as um is uh the the the presentation is uh already slightly obsolete because i had in mind something that would uh be i be aimed at controlling multiple devices but uh there 's still stuff of relevance , so project manager: okay . user interface: press on . i 've looked at looked at a num uh couple of other uh remote control models just for an idea of basic design principles . um and was n't really satisfied by what i saw i have to say so this is more sort of springboard for uh how these could be improved on . um um basically the job of the device is to send commands to an appliance , in this case the television set . um to save you getting off your backside . um and there 's two main trends in th in the sort of design practice . on the one hand and this uh this particularly relates to its sort of earliest models where with you know i so so many buttons on it so about the size of the television set . um giving you every possible function that the that the device has , the remote control controls . and most of these functions are not going to be used , it creates a rather user unfriendly interface . and on the other hand there 's a user focused approach that pares things down to just what what is most likely to get used . um with uh a and a and of course there is a certain amount of sort of loss of function here obviously , but mostly that 's relatively peripheral functions . and so you go for something that 's fairly intuitive to use , and um well f the for the most part for tv remote it 's uh tha that would be channel control and volume . um and if you if you if you are wanting to incorporate uh control of a d_v_ d_v_d_ or uh v_c_r_ presumably into that then there 's a play , pause , stop , rewind , fast-forward , record , so forth . um . my own view is that we should definitely be going for a user focused design . um but uh the pro i think the problem with a lot of the sort of user focused designs that are about is that they sort of make assumptions in advance about what uh what a given user 's going to uh want mo want to do from want it to do most . so , something that 's uh something that is more programmable , that uh perh perhaps has the full range of functions available to it but you can then specify yourself what you 're most likely to want . um so that those are then immediately accessible through fairly minimal number of controls , um i liked ebenezer 's idea of including a joystick in that and uh possibly a sort of fairly minimal number of sort of function buttons , and have a disp you then have some sort of basic display on it so that if you 're um sort of cha changing from different modes for the device it 'll tell you just exactly what uh you know each direction of the uh of the um joystick 's going to do or wha or what each function button 's going to do . um , this is actually a again slightly taking inspiration off of uh games controllers , you know the playstation control where you have four basic function buttons marketing: mm . user interface: that are just marked with um distinctive uh geometrical shapes but the and then dependent on what you 're doing with it what game and so on um those uh those functions are then sort of further specified . and so it 's taking taking the lead from that . um . project manager: okay . yeah . user interface: that 's it . project manager: right . um , if we could hear from our industrial engineer , or designer . industrial designer: yeah . uh , i was still working on stuff , i had n't got it finished . um , alright . click to save in where do i have to save it ? project manager: if you look on the desktop you 'll find that there 's a link to the project folder , or project documents . if you save it in there we can open it up from here . industrial designer: um , what i 've done with it , i 'm sorry . shit . um project manager: are you finding it okay or ? industrial designer: i 'm just closing it now . where i 've saved it . marketing: well like if you go to one , uh whichever one you were working industrial designer: that 's it there , marketing: yeah , industrial designer: yeah . marketing: and you just click file save as . industrial designer: oh right . project manager: okay . industrial designer: uh , right i 'm responsible for working design , uh , this is basically the inside going on of the the uh remote control . so we have the energy source , we have the user interface , this this is what i 've seen . uh the sender will push the button , the chip will respond , uh and then the dig digital signal is sent to the tv . so uh uh , if you go to next slide , you 'll see you 'll see uh what do we need on the user interface . do we need uh many buttons , or do we need l many light bulbs that could be easier to uh to realise which appliances are on or not . um , , or would that take too much power , would we need more um components in there to supply the power ? um , the joystick is another thing , if we were gon na add that , um , there 'd be more components to deal with that . project manager: mm-hmm . industrial designer: um , so uh we need to i dunno exactly what that 's the design of the the the layout of the uh electronic design , um obviously there 'll be more details once we 've decided what we 're putting on the user interface . project manager: okay . industrial designer: so , that 'll be decided , i guess . uh , and the next slide . oh , yeah um , if you go to the next slide then . project manager: oh . yeah . marketing: industrial designer: i just used the it was a mess , uh i was just putting adding it together at the end there . uh project manager: ah , do n't worry about it at all mate . industrial designer: uh so you have the energy source obviously connected to the chip , and the user interface obviously contains everything . you have the switch turn it on , infrared bulb , uh will contact the tv and will have whatever device or d_v_d_ player , the bulb will turn on to say it 's on . uh , so do we need on the control uh different buttons to decide , or different light bulbs , would it be easier ? um , i dunno what we should decide on that . project manager: okay . well . oh sorry , i 'm i 'm interrupting you . are you is it industrial designer: no , it 's finished , yeah . project manager: yeah ? okay . right . um , right we can probably skip that for now . so , we 've had some stuff put forward , um along with the new user requirements , um we 've had a lot of kind of input i 'd say so far . um i hear what the marketing expert 's saying about um voice activated control . however i 've got a couple of worries about that . the power required , um and the ability to the cost , it seems like for uh an embedded system , this could cause us issues . industrial designer: cost . mm . project manager: um for example you see that there 's fairly robust services on uh computers via uh via voice , i_b_m_ do um drag and dictate , but these require a lot of memory marketing: mm-hmm . project manager: and usually um state quite advanced processor requirements . um voice activation could be an interesting idea but i think that our ind industrial designer would probably upon some research say that it 's maybe not feasible . marketing: 'kay . project manager: um that 's just my view right now , user interface: mm . project manager: however the idea of a joystick and then maybe an lcd which has been kind of put forward so far , it 's almost like having a small t_ not tv to say , but if you can control almost all of the functionality from the display , i do n't know how much power an lcd would take , but it might be quite low ? marketing: mm . i uh industrial designer: lcd on the remote just telling you what 's on , or uh , interactive lcd or project manager: well literally um if you can imagine the display maybe slightly larger than um those on a a mobile phone , user interface: mm . project manager: something where you can read an an um fair amount of information , traverse maybe quite a few menus , if we maybe used mobile phones as a good example , they usually incorporate they have the keypad , and then evr all the other functionality is usually associated inside by traversing around . marketing: mm-hmm . project manager: that could be one possibility . um and then we could have like say the common buttons as you say , volume control , changing channels user interface: mm . i i was thinking that the remote the um sort of default functions for the joystick would be up and down for uh volume , left and right for channels . project manager: we industrial designer: do you think that people will get mixed up , like , they 'll be looking at this screen and that screen and then , you know , trying to get everything working , would it be a bit confusing ? user interface: um i think probably for the first couple of hours of using it industrial designer: yeah . user interface: um but you know muscle memory 's a wonderful thing , um . and i think and i think that size of uh display was about what i had in mind . marketing: mm . user interface: um though i mean i w i would say that uh we could probably probably be required to um mo most of the mobile phone displays you see these days are colour but we should probably try to stick to black and white . project manager: i would agree with you . user interface: si si simply to keep m keep the unit cost down . um i mean colour could be a sort of subsequent development but uh you know cost a bit of extra money f w w w w w once everyone 's got the first , you know , oh colour 's out , we 'll have to replace it wo n't we . project manager: mm-hmm . user interface: it does nothing extra . project manager: that would be my feeling as well , i think we could possibly create quite a useful user interface . um now i mean i do n't marketing: sure but the idea of a remote with a menu or and a joystick i think like i h if i was in the habit of buying remote controls then i would want one , project manager: sorry , go for it . marketing: but i think we do n't have a specific audience , you know , like what is our target audience , what niche are niche are we trying to market and corner . you know , you know what i 'm saying , like , for whom is this intended ? everybody ? project manager: i think it could probably be aimed at most people who 've used a mobile . and that might be just another way of saying try to target most people . marketing: most people , yeah . user interface: mm . project manager: um , if we are if we were to follow that avenue , we might be s you know um we 're kind of almost relying on their experience with a mobile phone i suppose . but that does cover a very large section of the people out there . marketing: mm-hmm . sure . i think that 's fair yeah . user interface: mm . project manager: um , i mean i imagine as well that the actual lcd and maybe to a certain extent the joystick as well would be for the additional functionality . which maybe does n't get used as often , maybe it makes it easy for them to figure out how to um change the channels as in the frequencies and such for reprogramming it . marketing: mm-hmm . project manager: um and you can still have the main buttons that allow the people to turn the machine on and off , d up and down , it depends , i mean maybe we have the fol um the joystick as a separate one for the other functions then , that there 's just a a small number of as you were saying uh buttons that have already been defined . marketing: mm-hmm . project manager: so like we go for the nice standard um up and down for and volume control . so that literally anybody can come along , pick up the remote and still know what do do . and they can completely ignore most of the functionality which would be for say the o actual owner of the the tv marketing: mm-hmm . project manager: and who would normally use the unit . user interface: mm . i th the thing i like about the uh the uh joystick project manager: i dunno . marketing: mm-hmm . user interface: is that uh you you you then basically you can then basically put it i mean for for t_ t_ for tv remote alone , you could put um i mean there are like i say the the the main things people do with a tv remote control is the volume and the channel . you can pack all that onto was onto a single control . um . project manager: mm-hmm . user interface: but uh but the but then o uh obviously if uh you know if you i if you wanted to access further functions i you you then get to sort of menu navigation . i mean with things like ch with things like tuning and channels um you know adjusting brightn uh brightness and fiddly things that no one really bothers with , most tvs these days actually have menus anyway so this would be a fairly rational way of integra project manager: mm-hmm . user interface: integrating the uh the remote with the device it 's controlling . um concern about our market . um , if we are i mean most of the uh of the replacement remote market is sort of remote control rationalisation . um , you 've got twenty different devices in your living room , marketing: yeah . mm-hmm . user interface: you want one wo y you want one that 'll do the job of all of them . um , if all you 're replacing is one of the you know however many remotes you have in your living room , um you know you still need separate remotes for everything else . project manager: mm-hmm . user interface: i just think that uh possibly project manager: well this is a requirement that we have to stick to i 'm afraid , user interface: mm . project manager: this is n't one that i 've just arbitrarily decided on . user interface: mm . project manager: so um this is this is one of the solid ones that has to be obeyed , for now . user interface: mm . project manager: so i can understand your point , and i would agree with you , but this is our design spec for now . 'fraid to say . um user interface: does that um would that include um access to say interactive functions on digital or cable ? marketing: yeah . project manager: i would say so , yes , because then we have to be able to control the remote boxes , and that is a separate unit . um i think that it i would say that the design spec we 've been with is for the television only for now . user interface: mm-hmm . project manager: and until we hear otherwise we should go with just that . marketing: hmm . okay , specifically television . user interface: okay . project manager: okay . maybe we 'll hear differently , but for now marketing: so the joystick is just for differentness . user interface: mm . project manager: it would be ease of manipulation of certain functions , yes . um marketing: okay . user interface: just a thought . um maybe then our market should be tv manufacturers , rather than the public . try and sell it t sell it to them to supply with um project manager: there is that possibility , yes . b however i do n't know exactly where we 'll be going with that , but it might not even be the avenue of the marketing expert , marketing: mm . project manager: that might be sales , who are not in this meeting . marketing: mm-hmm . it 's just , the way i figure it , twelve point five euros per unit , we have to sell at least like three million or something like that , project manager: mm-hmm . marketing: not to account for all the the money we waste on remotes that no one buys , you know , like if we made a perf if we made a ks for every remote we made someone bought it , then we have to sell a lot of remote controls . project manager: mm-hmm . marketing: we just is this gon na be enough to to sell ? project manager: well , something else that you brought up was uh the ability to lose a remote , which as you said you 've done , in fact we 've probably all done . marketing: yeah . project manager: um , i do n't know if it 's a gimmick or not , but have any of you ever seen those odd little key rings where if you whistle , it will beep and you tell you where it is . user interface: mm , yeah , i 've seen them . marketing: i had one of those , and my brother , and my dad , could have beat me up project manager: um . well marketing: because it it went off all the time accidentally . project manager: the other option of course is that um the marketing: the clapping one . project manager: well i was going to say clapping , um um digital telephones , uh for example , one unit has of course you have to have that base unit , somewhere where there 's a button , but maybe it 's a button that you attach to the tv . user interface: mm . marketing: to a television . project manager: something which you when you press that , it would beep to give its location away , on the remote unit . marketing: yeah . user interface: yeah , i think that 's a good idea . project manager: and that could be something could um separate us a bit . marketing: yeah , that 's a good idea . project manager: and that way , because we 're attaching what would be a small button to the tv , again say what , it would be a small transmitter , um watch battery type scenario i would say , or something that if it was problems enough you could actually even just um i do n't power that might be something that we could look into . industrial designer: yeah project manager: yep . yeah , it 's uh putting a lot on your shoulders there , so i mean that could be something that separates us a bit from the market as well . marketing: i think so , yeah . industrial designer: project manager: so . to go on from here . um we have to decide exactly what we 're going to do with the remote . before we leave this meeting , it would be best to say this is what we 're going this is the design we 're gon na try and get , this is how we 're gon na make ourselves look unique . user interface: mm . project manager: do we go for maybe a remote contro uh sorry , we 're gon na go for a remote control obviously , do we go for a small joystick that would operate say changing channels , up and down , and then , what , another button that would say that it 's now being used to manoeuvre round the lcd . user interface: mm yeah . yeah , i think that 's industrial designer: we 're just saying volume . should volume be important in the joystick , do you think ? user interface: yeah . project manager: we could use say the left and right for changing channels and the up and down for volume , user interface: for volume . project manager: and marketing: but we have a frequency of how what people use a remote control for most . industrial designer: yep . project manager: okay . marketing: um , power is used like once per hour , industrial designer: i marketing: channel selection is used a hundred and sixty eight per hour , project manager: mm-hmm . marketing: that 's by far the biggest one , and then teletext , is still here , that 's like fourteen , project manager: vol volume selection okay , yep , marketing: and volume selection . project manager: the teletext we 're gambling with , and we 're gon na say it 's dead , the way of the dodo marketing: no , yeah , okay okay . yeah , um project manager: so we well , sorry , we could maybe even go as far as saying power button , small joystick , lcd , and then what maybe is it one more button to say that you 're using the menu system , and with the possibility of pushing down on the joystick to say okay ? so we 're having very very few buttons involved , user interface: actually how project manager: but navigation around a menu for most things . user interface: actually i would say maybe two two function buttons , the y we 're now using the menus button and um and an og and an okay button . i mean certainly something i 've found with the joystick on mo the joysticks on mobile phones is that a lot of the time th the device mistakes you trying to move it in one direction or the other for pushing down for okay . project manager: okay . user interface: or vice versa . project manager: okay . user interface: and that 's really irritating . marketing: mm-hmm . user interface: the o the o the other dis design constraint i think we should bear in mind is that people are you know very much used to using a remote control one handedly , um , so we need to make sure that e even with the joystick , you know something that can just sit comfortably in the palm of the hand and have the joystick just controlled by the thumb . project manager: okay . so um we 're actually that sounds like a rough idea . do we incorporate the idea of trying to f locate the remote control again via a beeping noise ? industrial designer: yeah , think so . project manager: do you mind looking ? marketing: um , i think because it 's so small it might be an uh i mean if we only have like two three buttons it might be essential to have to have that project manager: the ability to locate it again . marketing: yeah . project manager: so that would require a um transmitter maybe attached to the tv , just so that it says find me , and what , a basically a small microphone um on the actual unit , can maybe hide it in the base . industrial designer: light bulb as well , user interface: oh . so so industrial designer: no ? project manager: sorry ? user interface: a small speaker you mean . project manager: some speaker , marketing: speaker project manager: sorry , yeah . marketing: yeah . industrial designer: and a light bulb ? no . to flash . no . user interface: project manager: um industrial designer: nah , you 'd see it anyway , if you hear it . project manager: e us we might be better with the sound possibly we could maybe incorporate marketing: w those little key-rings have both , industrial designer: yeah . project manager: th e the true fact , considering the cost of an l_e_d_ , we could just incorporate it anyway . marketing: so yeah . project manager: the l_e_d_s can be surprisingly bright now . marketing: yeah . yeah . industrial designer: mm-hmm . user interface: mm-hmm . blue ones particularly . project manager: um . so user interface: plus that 's a nice wee design touch . marketing: yeah . project manager: by the sounds of it , with what we 're suggesting so far , your design um the user interface is still quite open , you could go for quite an interesting design . user interface: mm-hmm . project manager: because we 're only going to have a very few key and you 've got you know a small lcd , joystick , e i think it leaves you open to a a potential wide range of shapes , something that can make it stand out slightly . user interface: mm-hmm . project manager: um if you could look into what we 've suggested so far , the feasibility of um small transmitter , um and such , maybe if an lcd screen requires too much power , or such . ebenezer , um , marketing expert marketing: well i can give you the frequency , what people what options people use most often , i guess that 's gon na be important in the ts defining the the software side of the interface , right . project manager: if , marketing: you want the stuff . project manager: yeah if you could maybe as well see what people think about the idea of this minimalist approach that we 've taken , where of a joystick to control the very basic functions , and then the idea of manipulating it like you would a mobile . marketing: okay . project manager: i do n't know how easy that will be within the time frame , marketing: okay . project manager: but could be something we could maybe look into . marketing: mm-hmm . sure . sure . project manager: okay . um any last comments that anybody would like to put forward ? anything that they think has been missed out . bit of a wide open question there of course . marketing: mm . project manager: feel free to email me if you think that uh we 've screwed something up and wan na get it rectified as soon as possible . marketing: sure . 'kay . yeah . project manager: right . industrial designer: so i should just look at um the speaker , the speaker and an l_e_d_ . user interface: project manager: speaker and l_e_d_ for locating , um , industrial designer: and marketing: transmitter . industrial designer: yeah , and a transmitter . project manager: transmitter user interface: actually one one wee thought about that . um , if we do end up trying to market this to television manufacturers then the um then the transmitter could actually be built into the television . project manager: getting the external power source , yep , that 's quite true . um , and something that we can can easily be adopted at the last minute as well i 'd say . user interface: yeah . project manager: the electronics could be s either placed externally or internally , makes no difference to the final product of the actual remote control , user interface: mm-hmm . project manager: so that 's good . user interface: mm-hmm . you know i think project manager: 'kay . user interface: i mean if it w if we get a major television manufacturer to say y oh yeah we 'll have that , save us the bother , then that 's you know vast amounts of sales . quite quickly . industrial designer: p project manager: oh , one thing that we 've almost not talked about at all , my apologies for that , um , user interface , we also need to maybe get the slogan in here , um it 's , industrial designer: fashion . project manager: i 'm pointing at my laptop , what in god real reaction , and such . so um industrial designer: the slogan is project manager: oh , sorry . industrial designer: yeah , the slogan 's we put the fashion in electronics , is n't it ? project manager: my apologies . no it could well be , i 've probably missed that . um , i think that 's l almost the last minute thing industrial designer: 's also look cool . project manager: we can just incorporate into the actual plastic on top . user interface: mm . project manager: so i 'm not too concerned a that we have n't gone into depth about that . but it might be something you could consider when you 're thinking about shapes ? user interface: mm-hmm . project manager: in fact we might like to put a slogan on , and um possibly the two r_s to signify the company . rather than real reaction . user interface: mm-hmm . mm . yeah . i thought the uh the d the double arc could perhaps uh be the uh the enter button . project manager: sounds good . user interface: . project manager: and i 'd say that that 's us for now . okay . </s> [SEP]why did marketing recommend to specify the target market when discussing details of button design and location function ?

project manager thought that the interface design was still not intuitive and useful enough for now . marketing agreed and pointed out that the present target group might be too large . marketing suggested that the team should figure out specifically for whom they intended to design the interface in case the customers were confused about the remote control and got dissatisfied .

summarize the whole meeting .[SEP] <s>project manager: okay . uh good afternoon . this is our third meeting already . marketing: good afternoon . project manager: i hope you enjoyed your lunch . i did anyway . um let 's see . presentation three . okay this is um the second phase uh we 're going to discuss today . it 's the conceptual design meeting . and a few points of interest in this meeting um are the conceptual specification of components . uh conceptual specification of design . and also trend-watching . um these are hopefully the points you addressed in uh your pre uh presentations you 're going to show me in a few minutes . um but first i 'll show you the agenda . uh first the opening . then we have three presentations . uh after that we have to come to a decision on remote control concepts . how we 're going to make it . and then we 're closing . we have about forty minutes . uh so i suggest let 's get started . uh did someone encounter any problems during the preparation ? no ? user interface: no . project manager: everything fine ? marketing: project manager: that 's nice . then a little uh thing about the last meeting . uh these are the points um we agreed on . the requirements and the target market . uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . and we are going to use default materials . um does somebody have any comments on these requirements ? maybe ? no ? these are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . and maybe we can uh work it out . and we 're going to target uh sixty to to eighty year old customers . so now everybody knows what we 're do we 're doing , um i suggest let 's get started with the presentations . so shall we keep the same uh line-up as uh last time ? marketing: sure . project manager: okay . marketing: i 'll start off then . project manager: good luck . marketing: doh . 'kay i 'm uh gon na inform you about the trend-watching i 've done over the past few days . um we 've done some market research . we distributed some more enquetes , questionnaires . and um besides that um i deployed some trend-watchers to milan and paris to well get all of the newest trends . and i 've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . um okay these are some overall findings . um most important thing is the fancy design . um the research indicated that that was by far the most important factor . um innovativeness was about half as important as the fancy design . by innovativeness this means um functions which are not featured in other remote controls . um about half of , half as important as the innovativeness was the was easy to use . um for our um group , we 're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . 'kay these are some more group specific findings . uh the older people prefer dark colours . uh they like recognisable shapes , and familiar material . and our surveys have indicated that especially wood is pretty much the material for older people . um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . um this leads us to some personal preferences . uh the remote control and the docking station should uh blend in in the in the room . um so this would mean no uh eye-catching designs . just keep it simple and well the docking station and small screen would be our main points of interest , because this would be the these would uh be the innovativeness in the remote control . so this would be very important that we at least include these features . um well the trend-watchers i consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . so you could imagine that uh the remote control will be standing up straight in the docking station . this is not really this is pretty much a new shape to uh older people . so they would prefer uh a design where the remote control just lies flat in the docking station . so it would be kinda more telephone-shaped . um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . the wood-like for the more uh exclusive people . people with more money . uh the grey-black colour for well people with less means . that would be all . project manager: okay . thank you . any questions about the the trends ? marketing: any questions ? project manager: mayb user interface: mm no . project manager: no ? okay , we go on to the next one . user interface: project manager: user interface: um 'kay um yeah . uh some uh research uh a about um designing of an interface . um the uh last meeting uh we had a about um uh using a f few buttons . so uh um uh that 's w what i what i want to uh uh to do in uh our design . so um finding an attractive uh way to control uh the remote control . um the uh i found some uh something about uh speech uh recognition . so maybe uh we can uh use uh that . um uh and uh using a little uh display . so um findings . um yeah just um we have just to focus on the primary um functions . so uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . um uh let 's see . um yeah and uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . so uh it 's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . just uh what we uh mentioned uh last uh meeting . um and yeah overall um user-friendly . so uh using uh large large buttons . um it 's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . so uh uh yeah . and and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or a and uh yeah . television uh put the sound off uh put the sound off uh . um let 's see . uh yeah . i was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . uh one push on the button uh you get uh uh small uh subtitles . um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who ca n't uh read small uh subtitles . so uh um yeah and w we have to keep uh in general buttons uh so um we 've got um the buttons we have to use . the on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . um the general buttons m more general b one button for shifting up and shifting down uh channel . um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . and um we can uh build in a function f which uh shows the channel or some uh which the t television is on . so um made a little uh picture of uh it . um see . um yeah . just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . um so uh people uh will uh recognise uh um the button . industrial designer: user interface: so um d display uh of it , it 's uh just a small display . uh um you can put it uh on top . um it 's uh most uh uh place where people uh , most of looks at . so uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it 's uh on place where um the thumb of of the so you you can uh easily uh shift up or shift down . um it 's uh quite uh handy place . so um and uh all the f functions for subtitle uh one button , uh for sound uh uh and uh for our design , um uh we have to discuss about it uh i think uh so uh the form of it so project manager: okay . user interface: and that 's it . project manager: uh thank you . industrial designer: okay . about the components design . um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . but if we choose for that option , the docking station would c become obsolete . so i do n't think it 's really an option . uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . it 's really up the the design that we 're gon na use . it 's uh does n't uh imply any technical restrictions . uh as a case supplement , we could um , i thought of that l later , uh a rubber uh belt , like a anti-slip . uh for the b buttons , we can use plastic or rubber . and the chip-set , um it says simple here , but it should be advanced , because we 're using an lcd uh screen . and as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it does n't really fit the image , unless we would start two product lines . form should follow function overall . um well the kinetic energy source is rather fancy . but depends on what we want . i think we should disc discuss that . um for the case , uh the supplement and the buttons , it really depends on the designer . and the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . and that 's it . project manager: okay . thank you . so that brings us to the discussion about our concepts . mm . marketing: project manager: 'kay . so these are the points we have to discuss . um first i think we can talk about the energy source , since that 's um has a pretty big influence on production price , uh and image . user interface: project manager: uh so uh f i think first of all we have to see uh it is possible to introduce kinetic energy in our budget , i think . industrial designer: yes w there there are four options . we could use the basic normal battery . project manager: yeah . industrial designer: uh a hand dynamo . project manager: okay . industrial designer: but i do n't think that 's really an option . user interface: industrial designer: you do n't wan na swing before you can watch television . marketing: project manager: yeah . industrial designer: uh solar cells . but not every room is very light user interface: mm . industrial designer: so it 's not a very good option . project manager: no . industrial designer: or the kinetic energy . project manager: yeah . okay . marketing: and how exactly does the kinetic energy work ? industrial designer: well y you basically shake your remote , and then it powers up . marketing: you just you use it and it works . user interface: industrial designer: yeah . project manager: yeah . user interface: nah . marketing: okay . well personally i do n't think that older people like to shake their remote control before they use it . user interface: industrial designer: yeah . that 's true . marketing: and besides that you mentioned it would make the docking station obsolete . industrial designer: oh . marketing: and i think our docking station could be one of the marketing issues with which we can um get great popularity for our product . project manager: yeah . user interface: but marketing: um wel user interface: what 's the function ? yeah f for loading up uh the batteries . marketing: yeah you could load up the batteries , user interface: b b marketing: you could um insert the find the lost remote control function in there . user interface: okay but uh it wo n't use uh much e energy uh i i believe . uh it 's uh just a small display so i believe uh it will run on one battery for um six months or f or or more . so i believe one battery uh is just enough . project manager: uh user interface: uh so project manager: uh well i think uh elderly people just like to have everything in place . marketing: that 's true . project manager: and i do n't think they they like uh remotes just laying everywhere in their rooms . user interface: okay . project manager: so maybe a docking station will help them give the remote a place . user interface: yeah . that 's true . yeah . project manager: and also what you said . um you can introduce voice recognition by uh finding back your remote . user interface: mm-hmm . project manager: but i think it 's um more efficient and cheaper to put it in the docking station . user interface: yeah . project manager: so you have a but button on your docking station which you can push , and then it starts beeping . user interface: okay . project manager: and then we can we can still use the voice recognition , but maybe then for only the the channels . user interface: yeah . uh . project manager: that 's safe . marketing: i 'm wondering um what will the voice recognition mean for the production price ? project manager: yeah . that 's a good point . industrial designer: mm i do n't have any information on pricing . so i 'll have to ask the manufacturing department . user interface: mm . marketing: 'cause in our earlier um market research , if you 'd allow me to go to the flat board , smartboard . project manager: yeah , sure . go ahead . marketing: um so it was open here . um we also um asked if w they would , if people would pay more for speech recognition in a remote control . well you can see here , our target group would not do that . project manager: no . marketing: so if that would increase the price for which we 're selling our remote control user interface: mm . marketing: i would greatly advise not to do it . project manager: yeah . user interface: marketing: i think that would be better to uh insert in our other product , that is meant for the project manager: yeah . marketing: younger people . user interface: 'kay . industrial designer: but that would also go for the lcd screen then i guess . it 's a bit higher percentage , but marketing: um well this is yeah but this is here the question was , would you prefer it . so that does n't really mean they would n't pay extra for it . and on top of that the lcd screen would um help in making the remote control easier to use . user interface: yeah . project manager: yeah . industrial designer: okay . marketing: and i think a voice recognition function would not make the remote control much easier to use . project manager: easier to use ? no , i think that 's a good point . user interface: but uh is uh our uh research um about um bi large uh lcd sh uh display , or uh just a small one uh we want to uh use ? marketing: um well this was for like an lcd screen like you would have on a on the the most advanced mobile phones . user interface: okay . marketing: so pretty large . project manager: yeah . user interface: yeah . project manager: i personally think the lcd screen we wan na use , with the extra information , i think nobody has anything against it . because it 's just uh some extra information , user interface: no . project manager: and it 's easy to ignore as well . so if you do n't wan na use it you just do n't use it . user interface: yeah . project manager: and um yeah i think the um maybe we have to uh discard the voice recognition . because it will increase cost uh signifi uh significantly . and i do n't think the i do n't think it will be a lot easier to use , as well . user interface: yeah . project manager: so that brings us back to the energy . if we do n't have the voice recognition , it will it wo n't use a lot of energy to use . um user interface: mm-hmm . project manager: so in that case we could use kinetic uh energy , but i think just a simple battery which you can reload on a docking station is just as good . and much cheaper as well . user interface: yeah . project manager: so industrial designer: and that 's the best choice . project manager: okay let me just choose for the battery . that brings us to the chip . industrial designer: well there is n't any choice there because we 're using the the the the display . project manager: just the advanced . industrial designer: so it 's got ta be advanced . project manager: okay marketing: 'kay . project manager: , advanced chip . and then we get to the point of the case . um which brings us a little bit back to marketing as well . uh if we wan na choose for wood or the black and grey . or both ? um as we saw there is not yeah wood is a lot more expensive to produce . marketing: mm-hmm . project manager: um but i think it will attract elderly people who wan na have something exclusive , which they can show off to their grandkids . marketing: mm-hmm . project manager: look i 've got a new remote control , and uh industrial designer: user interface: uh i dunno . marketing: well and i think most important factor there is the wooden colour . so it would n't actually have to be wood , project manager: yeah . that 's right . marketing: if it 's just user interface: mm . marketing: wood-coloured . project manager: but with colour was a lot more expensive ? or ? industrial designer: mm i dunno . project manager: you do n't know ? industrial designer: i 'll have to uh research . project manager: i think so because yeah . marketing: probably . project manager: it 's a lot more difficult to to handle and to to get in the right shape . user interface: mm . uh is it possible uh to make um changeable uh case . so um uh you 'cause uh yeah with uh mobile phones uh uh so uh like the nokia mobile phones , uh when you can change the case of it . project manager: yeah . user interface: so project manager: change the cases . yeah . user interface: maybe it 's possible uh possibility . so um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh project manager: you can sell the cases . user interface: yeah . project manager: yeah . i think that 's a very good option . because um then you can advertise as well with the give your grandfather a new case for his remote control , or whatever . user interface: yeah . industrial designer: marketing: project manager: because that 's a it 's something extra , it 's something other remotes do n't have , user interface: yeah . project manager: which we can get a great advantage point . marketing: yeah that is true . project manager: so and then you can make them with colour . black and grey , other colours as well . user interface: yeah . marketing: yeah . we would have to look carefully into the design though . project manager: costs . marketing: 'cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . the more original one , or the more standard one . project manager: yeah . yeah . so marketing: so that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: well i would n't design a telephone industrial designer: marketing: but user interface: marketing: well no i think w we should just , we should then just design one um project manager: remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: yeah . okay . marketing: so , but that should n't be too much of a problem . project manager: so everybody 's okay with the changing covers ? i think that 's a good uh good option . user interface: yeah . industrial designer: yes . project manager: changing case covers . marketing: um i heard our industrial designer talk about uh flat , single and double curved . project manager: yeah . industrial designer: yes . marketing: could you explain that a little more ? industrial designer: well the the general like most older remotes are flat , just straight . marketing: mm-hmm . industrial designer: and uh our d manufacturing department can also deliver single curved or double curved ca curved cases . marketing: and what would single curved and double curved mean ? industrial designer: um it would just only affect the form , for as far as i know . so it 's j really just up to the design department what we 're gon na use . it does n't really matter for the price or the functionality . marketing: okay . so we can pretty much just do whatever we want . industrial designer: pick one you like , yes . project manager: mm . okay . marketing: 'kay . that 's good . project manager: uh but the form has to be um it has to it 's has to be possible to stand up ? or just only to lie down ? marketing: no just to lie down . user interface: okay . project manager: and the the cover of the the docking station is also marketing: we 'll go for that . project manager: on top of the television then ? or not ? marketing: well or besides it . project manager: and you can just yeah then click it in . that 's okay . um so the interface . what type of interface do we want to use ? um maybe you can make a little drawing of it on the marketing: mm-hmm . project manager: on the the board . user interface: mm . project manager: does somebody have ideas for a form or user interface: uh we can just use the regular form of it , but it 's um not quite uh fancy . so um yeah . marketing: um you uh said you wanted to put the um changing channels button on the right side , user interface: yeah . marketing: so you could , so your thumb would be easily user interface: yeah . marketing: well uh i think that was a very good point 'cause i pointed out earlier that a lot of remotes cause r_s_i_ . user interface: marketing: so that would be great for that . um i thought maybe we could just make one of those buttons on both the left and the right side . user interface: for uh uh for marketing: for left-handed users also . user interface: yeah yeah . project manager: yep . user interface: mm . yeah we is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? and on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? or or is n't it ? marketing: for the volume . um well project manager: mm . marketing: that could yeah we could do that but i 'm not sure if that would be very good for the easy , ease of use . project manager: usabili yeah ease of use will be a lot more difficult , user interface: yeah okay . project manager: and then it 's user interface: uh . project manager: marketing: but if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . user interface: mm . marketing: 'cause it could be made all symmetrical and stuff . user interface: yeah project manager: but you have extra buttons . user interface: but project manager: so people can get confused . user interface: yeah . yeah . marketing: that is true . user interface: yeah . project manager: especially if they have the same writings on it . user interface: see um yeah . or we have to make a left uh for lefties project manager: ca n't we make uh ca n't we make a remote which you can flip over and use on the same user interface: and um project manager: functions as the normal one ? user interface: you mean um project manager: then you have to user interface: yeah if project manager: let 's see if i ca a blank one . and then you get here 's a little lcd screen . uh now i have to think . it 's a plus and a min . no it 's not very handy i think . because the plus and the min will be opposite user interface: mm no . project manager: and all kinds of user interface: yeah . marketing: yeah . project manager: no that 's not gon na work . i guess . maybe we should user interface: um project manager: yeah . but is it a problem that left-handed persons use a different hand ? i think the functions are that basic that nobody should have any problems with uh choosing a channel marketing: yeah . that is true . project manager: or user interface: yeah . it 's just uh u using uh your thumb . project manager: y yeah . yeah . user interface: so um it 's project manager: i think we could just uh leave it a normal shape . user interface: yeah . industrial designer: yeah . project manager: uh but maybe we have to make it a l a bit more fancy . in one or ano another way . user interface: yeah . um industrial designer: i think we should start by by choosing a case . because that 's the basis you 're building on . user interface: yeah yeah . project manager: yeah . marketing: yeah . project manager: um yeah industrial designer: so i could draw them out . project manager: just industrial designer: let 's look at the flat case . oh . it 's from the side so it 's rather normal . user interface: mm-hmm . marketing: mm-hmm . project manager: yeah . industrial designer: the the single curved so i 'm not really sure what they 're gon na look like , but i think it 's something like this . so this type should be better for you or better should prevent repetitive strain injury a bit . project manager: easier ? industrial designer: and the double curved s looks something like this i guess . user interface: mm . industrial designer: so th those are the three options we have . project manager: 'kay . marketing: mm . project manager: i suggest um the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it 's a bit , it has a bit of a angle . user interface: so um do you say this um s uh uh you got like uh sort of a i believe there ? marketing: mm-hmm . user interface: so um you want to put a display over here ? or not ? project manager: yeah . i think so . yeah . user interface: yeah . um yeah . uh project manager: but now it 's user interface: we can make it um project manager: do you have it upside down or user interface: mm ? project manager: do you have it user interface: that 's the top . project manager: this that 's top ? okay . user interface: so uh this top . this down . um maybe it 's possible to uh make this side like um let 's see . um colour uh okay . uh to make this side um like mm the right colour . project manager: user interface: um bit like so uh um in the form of your hand . so um uh it 's an project manager: yeah . user interface: so so the remote control have to um lay in your hand . so uh it 's possib um yeah for s so and project manager: so get your mouse . yeah . user interface: and to put uh the the buttons for um changing uh the channel uh over here uh project manager: yeah . that 's a good one . but i think it 's better to put the screen uh on top . user interface: yeah . industrial designer: yeah . user interface: uh rem project manager: so just flip it a hundred and eighty degrees around then you get here . user interface: yeah but this place um project manager: if you can have this one , you turn it like this . and then flip it upside down . user interface: uh it 's yeah i dunno um project manager: because uh maybe your hand is in the way , if you have the display here . user interface: yeah . marketing: mm-hmm . user interface: industrial designer: it 's more logical to have it on top as well project manager: i think i industrial designer: because , like on your mobile phone , it 's always above . user interface: yeah so project manager: on top . marketing: yeah . user interface: so project manager: yeah . user interface: industrial designer: oh maybe you should just s start on a blank page . project manager: . so marketing: yeah . project manager: then we get here 's that 's the curve . user interface: five minutes . project manager: here the display , and then buttons . yeah and then we can have a little bit off here and here maybe . just that 's for left hand and right hand users . user interface: yeah . marketing: mm-hmm . project manager: and then h the rest of the buttons over here . user interface: yeah . but um the on-off button , um still on the top uh project manager: yeah still here user interface: yeah . project manager: jus user interface: yeah . project manager: that 's marketing: and i 'd prefer the corners to be round . project manager: yeah . user interface: yeah . 'kay . project manager: should be more bit more friendly , marketing: think that would be better . project manager: yeah . marketing: friendly on the eye . project manager: 'kay . supplements . that 's okay . where 's my mouse ? then we 've got a general idea of the concepts and the materials we 're going to use . so now for the next meeting uh we 'll have to look at the look-and-feel design . it 's important that the corporate design image uh is going to be in the remote . so check out the corporate website maybe . the user interface design , it 's the same story . and product evaluation . so the industrial designer and user interface designer are going to work together on this one . but you 're going to get your instructions i think sended by the coach . so just um i will put these um minutes on the in the folder . industrial designer: okay . project manager: and then we 're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , i think . user interface: industrial designer: marketing: project manager: which are uh let 's see . i 'm not sure if you 're going to start right away to work together or i think you 're going to fill in the questionnaires first . user interface: yeah . project manager: and then you 'll get a message . marketing: yeah . user interface: yeah . project manager: so that 's uh basically it . maybe this one ? then we can save this one in the folders group . uh yes , it 's here . marketing: yeah . project manager: smartboard , there it it . so if you wan na have a look at it , it 's over there in the projects folder . user interface: yeah . project manager: and then i guess we 'll start in thirty minutes again . thank you . marketing: very good . user interface: okay . </s> [SEP]summarize the whole meeting .

the whole meeting was focused on the conceptual design of the new remote control product . after project manager briefly reaffirmed the agreements reached in previous meetings , marketing , user interface , and industrial designer each gave a presentation about trend-watching , interface design , and components design respectively . then , project manager started a group discussion about important points just covered , including energy source , voice recognition , lcd screen , as well as case design , on which more emphasis was paid in the last half of the meeting . finally , the group roughly drew out a specific case design .

why did marketing disagree with kinetic energy as a solution proposed by industrial designer ?[SEP] <s>project manager: okay . uh good afternoon . this is our third meeting already . marketing: good afternoon . project manager: i hope you enjoyed your lunch . i did anyway . um let 's see . presentation three . okay this is um the second phase uh we 're going to discuss today . it 's the conceptual design meeting . and a few points of interest in this meeting um are the conceptual specification of components . uh conceptual specification of design . and also trend-watching . um these are hopefully the points you addressed in uh your pre uh presentations you 're going to show me in a few minutes . um but first i 'll show you the agenda . uh first the opening . then we have three presentations . uh after that we have to come to a decision on remote control concepts . how we 're going to make it . and then we 're closing . we have about forty minutes . uh so i suggest let 's get started . uh did someone encounter any problems during the preparation ? no ? user interface: no . project manager: everything fine ? marketing: project manager: that 's nice . then a little uh thing about the last meeting . uh these are the points um we agreed on . the requirements and the target market . uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . and we are going to use default materials . um does somebody have any comments on these requirements ? maybe ? no ? these are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . and maybe we can uh work it out . and we 're going to target uh sixty to to eighty year old customers . so now everybody knows what we 're do we 're doing , um i suggest let 's get started with the presentations . so shall we keep the same uh line-up as uh last time ? marketing: sure . project manager: okay . marketing: i 'll start off then . project manager: good luck . marketing: doh . 'kay i 'm uh gon na inform you about the trend-watching i 've done over the past few days . um we 've done some market research . we distributed some more enquetes , questionnaires . and um besides that um i deployed some trend-watchers to milan and paris to well get all of the newest trends . and i 've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . um okay these are some overall findings . um most important thing is the fancy design . um the research indicated that that was by far the most important factor . um innovativeness was about half as important as the fancy design . by innovativeness this means um functions which are not featured in other remote controls . um about half of , half as important as the innovativeness was the was easy to use . um for our um group , we 're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . 'kay these are some more group specific findings . uh the older people prefer dark colours . uh they like recognisable shapes , and familiar material . and our surveys have indicated that especially wood is pretty much the material for older people . um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . um this leads us to some personal preferences . uh the remote control and the docking station should uh blend in in the in the room . um so this would mean no uh eye-catching designs . just keep it simple and well the docking station and small screen would be our main points of interest , because this would be the these would uh be the innovativeness in the remote control . so this would be very important that we at least include these features . um well the trend-watchers i consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . so you could imagine that uh the remote control will be standing up straight in the docking station . this is not really this is pretty much a new shape to uh older people . so they would prefer uh a design where the remote control just lies flat in the docking station . so it would be kinda more telephone-shaped . um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . the wood-like for the more uh exclusive people . people with more money . uh the grey-black colour for well people with less means . that would be all . project manager: okay . thank you . any questions about the the trends ? marketing: any questions ? project manager: mayb user interface: mm no . project manager: no ? okay , we go on to the next one . user interface: project manager: user interface: um 'kay um yeah . uh some uh research uh a about um designing of an interface . um the uh last meeting uh we had a about um uh using a f few buttons . so uh um uh that 's w what i what i want to uh uh to do in uh our design . so um finding an attractive uh way to control uh the remote control . um the uh i found some uh something about uh speech uh recognition . so maybe uh we can uh use uh that . um uh and uh using a little uh display . so um findings . um yeah just um we have just to focus on the primary um functions . so uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . um uh let 's see . um yeah and uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . so uh it 's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . just uh what we uh mentioned uh last uh meeting . um and yeah overall um user-friendly . so uh using uh large large buttons . um it 's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . so uh uh yeah . and and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or a and uh yeah . television uh put the sound off uh put the sound off uh . um let 's see . uh yeah . i was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . uh one push on the button uh you get uh uh small uh subtitles . um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who ca n't uh read small uh subtitles . so uh um yeah and w we have to keep uh in general buttons uh so um we 've got um the buttons we have to use . the on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . um the general buttons m more general b one button for shifting up and shifting down uh channel . um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . and um we can uh build in a function f which uh shows the channel or some uh which the t television is on . so um made a little uh picture of uh it . um see . um yeah . just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . um so uh people uh will uh recognise uh um the button . industrial designer: user interface: so um d display uh of it , it 's uh just a small display . uh um you can put it uh on top . um it 's uh most uh uh place where people uh , most of looks at . so uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it 's uh on place where um the thumb of of the so you you can uh easily uh shift up or shift down . um it 's uh quite uh handy place . so um and uh all the f functions for subtitle uh one button , uh for sound uh uh and uh for our design , um uh we have to discuss about it uh i think uh so uh the form of it so project manager: okay . user interface: and that 's it . project manager: uh thank you . industrial designer: okay . about the components design . um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . but if we choose for that option , the docking station would c become obsolete . so i do n't think it 's really an option . uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . it 's really up the the design that we 're gon na use . it 's uh does n't uh imply any technical restrictions . uh as a case supplement , we could um , i thought of that l later , uh a rubber uh belt , like a anti-slip . uh for the b buttons , we can use plastic or rubber . and the chip-set , um it says simple here , but it should be advanced , because we 're using an lcd uh screen . and as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it does n't really fit the image , unless we would start two product lines . form should follow function overall . um well the kinetic energy source is rather fancy . but depends on what we want . i think we should disc discuss that . um for the case , uh the supplement and the buttons , it really depends on the designer . and the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . and that 's it . project manager: okay . thank you . so that brings us to the discussion about our concepts . mm . marketing: project manager: 'kay . so these are the points we have to discuss . um first i think we can talk about the energy source , since that 's um has a pretty big influence on production price , uh and image . user interface: project manager: uh so uh f i think first of all we have to see uh it is possible to introduce kinetic energy in our budget , i think . industrial designer: yes w there there are four options . we could use the basic normal battery . project manager: yeah . industrial designer: uh a hand dynamo . project manager: okay . industrial designer: but i do n't think that 's really an option . user interface: industrial designer: you do n't wan na swing before you can watch television . marketing: project manager: yeah . industrial designer: uh solar cells . but not every room is very light user interface: mm . industrial designer: so it 's not a very good option . project manager: no . industrial designer: or the kinetic energy . project manager: yeah . okay . marketing: and how exactly does the kinetic energy work ? industrial designer: well y you basically shake your remote , and then it powers up . marketing: you just you use it and it works . user interface: industrial designer: yeah . project manager: yeah . user interface: nah . marketing: okay . well personally i do n't think that older people like to shake their remote control before they use it . user interface: industrial designer: yeah . that 's true . marketing: and besides that you mentioned it would make the docking station obsolete . industrial designer: oh . marketing: and i think our docking station could be one of the marketing issues with which we can um get great popularity for our product . project manager: yeah . user interface: but marketing: um wel user interface: what 's the function ? yeah f for loading up uh the batteries . marketing: yeah you could load up the batteries , user interface: b b marketing: you could um insert the find the lost remote control function in there . user interface: okay but uh it wo n't use uh much e energy uh i i believe . uh it 's uh just a small display so i believe uh it will run on one battery for um six months or f or or more . so i believe one battery uh is just enough . project manager: uh user interface: uh so project manager: uh well i think uh elderly people just like to have everything in place . marketing: that 's true . project manager: and i do n't think they they like uh remotes just laying everywhere in their rooms . user interface: okay . project manager: so maybe a docking station will help them give the remote a place . user interface: yeah . that 's true . yeah . project manager: and also what you said . um you can introduce voice recognition by uh finding back your remote . user interface: mm-hmm . project manager: but i think it 's um more efficient and cheaper to put it in the docking station . user interface: yeah . project manager: so you have a but button on your docking station which you can push , and then it starts beeping . user interface: okay . project manager: and then we can we can still use the voice recognition , but maybe then for only the the channels . user interface: yeah . uh . project manager: that 's safe . marketing: i 'm wondering um what will the voice recognition mean for the production price ? project manager: yeah . that 's a good point . industrial designer: mm i do n't have any information on pricing . so i 'll have to ask the manufacturing department . user interface: mm . marketing: 'cause in our earlier um market research , if you 'd allow me to go to the flat board , smartboard . project manager: yeah , sure . go ahead . marketing: um so it was open here . um we also um asked if w they would , if people would pay more for speech recognition in a remote control . well you can see here , our target group would not do that . project manager: no . marketing: so if that would increase the price for which we 're selling our remote control user interface: mm . marketing: i would greatly advise not to do it . project manager: yeah . user interface: marketing: i think that would be better to uh insert in our other product , that is meant for the project manager: yeah . marketing: younger people . user interface: 'kay . industrial designer: but that would also go for the lcd screen then i guess . it 's a bit higher percentage , but marketing: um well this is yeah but this is here the question was , would you prefer it . so that does n't really mean they would n't pay extra for it . and on top of that the lcd screen would um help in making the remote control easier to use . user interface: yeah . project manager: yeah . industrial designer: okay . marketing: and i think a voice recognition function would not make the remote control much easier to use . project manager: easier to use ? no , i think that 's a good point . user interface: but uh is uh our uh research um about um bi large uh lcd sh uh display , or uh just a small one uh we want to uh use ? marketing: um well this was for like an lcd screen like you would have on a on the the most advanced mobile phones . user interface: okay . marketing: so pretty large . project manager: yeah . user interface: yeah . project manager: i personally think the lcd screen we wan na use , with the extra information , i think nobody has anything against it . because it 's just uh some extra information , user interface: no . project manager: and it 's easy to ignore as well . so if you do n't wan na use it you just do n't use it . user interface: yeah . project manager: and um yeah i think the um maybe we have to uh discard the voice recognition . because it will increase cost uh signifi uh significantly . and i do n't think the i do n't think it will be a lot easier to use , as well . user interface: yeah . project manager: so that brings us back to the energy . if we do n't have the voice recognition , it will it wo n't use a lot of energy to use . um user interface: mm-hmm . project manager: so in that case we could use kinetic uh energy , but i think just a simple battery which you can reload on a docking station is just as good . and much cheaper as well . user interface: yeah . project manager: so industrial designer: and that 's the best choice . project manager: okay let me just choose for the battery . that brings us to the chip . industrial designer: well there is n't any choice there because we 're using the the the the display . project manager: just the advanced . industrial designer: so it 's got ta be advanced . project manager: okay marketing: 'kay . project manager: , advanced chip . and then we get to the point of the case . um which brings us a little bit back to marketing as well . uh if we wan na choose for wood or the black and grey . or both ? um as we saw there is not yeah wood is a lot more expensive to produce . marketing: mm-hmm . project manager: um but i think it will attract elderly people who wan na have something exclusive , which they can show off to their grandkids . marketing: mm-hmm . project manager: look i 've got a new remote control , and uh industrial designer: user interface: uh i dunno . marketing: well and i think most important factor there is the wooden colour . so it would n't actually have to be wood , project manager: yeah . that 's right . marketing: if it 's just user interface: mm . marketing: wood-coloured . project manager: but with colour was a lot more expensive ? or ? industrial designer: mm i dunno . project manager: you do n't know ? industrial designer: i 'll have to uh research . project manager: i think so because yeah . marketing: probably . project manager: it 's a lot more difficult to to handle and to to get in the right shape . user interface: mm . uh is it possible uh to make um changeable uh case . so um uh you 'cause uh yeah with uh mobile phones uh uh so uh like the nokia mobile phones , uh when you can change the case of it . project manager: yeah . user interface: so project manager: change the cases . yeah . user interface: maybe it 's possible uh possibility . so um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh project manager: you can sell the cases . user interface: yeah . project manager: yeah . i think that 's a very good option . because um then you can advertise as well with the give your grandfather a new case for his remote control , or whatever . user interface: yeah . industrial designer: marketing: project manager: because that 's a it 's something extra , it 's something other remotes do n't have , user interface: yeah . project manager: which we can get a great advantage point . marketing: yeah that is true . project manager: so and then you can make them with colour . black and grey , other colours as well . user interface: yeah . marketing: yeah . we would have to look carefully into the design though . project manager: costs . marketing: 'cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . the more original one , or the more standard one . project manager: yeah . yeah . so marketing: so that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: well i would n't design a telephone industrial designer: marketing: but user interface: marketing: well no i think w we should just , we should then just design one um project manager: remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: yeah . okay . marketing: so , but that should n't be too much of a problem . project manager: so everybody 's okay with the changing covers ? i think that 's a good uh good option . user interface: yeah . industrial designer: yes . project manager: changing case covers . marketing: um i heard our industrial designer talk about uh flat , single and double curved . project manager: yeah . industrial designer: yes . marketing: could you explain that a little more ? industrial designer: well the the general like most older remotes are flat , just straight . marketing: mm-hmm . industrial designer: and uh our d manufacturing department can also deliver single curved or double curved ca curved cases . marketing: and what would single curved and double curved mean ? industrial designer: um it would just only affect the form , for as far as i know . so it 's j really just up to the design department what we 're gon na use . it does n't really matter for the price or the functionality . marketing: okay . so we can pretty much just do whatever we want . industrial designer: pick one you like , yes . project manager: mm . okay . marketing: 'kay . that 's good . project manager: uh but the form has to be um it has to it 's has to be possible to stand up ? or just only to lie down ? marketing: no just to lie down . user interface: okay . project manager: and the the cover of the the docking station is also marketing: we 'll go for that . project manager: on top of the television then ? or not ? marketing: well or besides it . project manager: and you can just yeah then click it in . that 's okay . um so the interface . what type of interface do we want to use ? um maybe you can make a little drawing of it on the marketing: mm-hmm . project manager: on the the board . user interface: mm . project manager: does somebody have ideas for a form or user interface: uh we can just use the regular form of it , but it 's um not quite uh fancy . so um yeah . marketing: um you uh said you wanted to put the um changing channels button on the right side , user interface: yeah . marketing: so you could , so your thumb would be easily user interface: yeah . marketing: well uh i think that was a very good point 'cause i pointed out earlier that a lot of remotes cause r_s_i_ . user interface: marketing: so that would be great for that . um i thought maybe we could just make one of those buttons on both the left and the right side . user interface: for uh uh for marketing: for left-handed users also . user interface: yeah yeah . project manager: yep . user interface: mm . yeah we is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? and on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? or or is n't it ? marketing: for the volume . um well project manager: mm . marketing: that could yeah we could do that but i 'm not sure if that would be very good for the easy , ease of use . project manager: usabili yeah ease of use will be a lot more difficult , user interface: yeah okay . project manager: and then it 's user interface: uh . project manager: marketing: but if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . user interface: mm . marketing: 'cause it could be made all symmetrical and stuff . user interface: yeah project manager: but you have extra buttons . user interface: but project manager: so people can get confused . user interface: yeah . yeah . marketing: that is true . user interface: yeah . project manager: especially if they have the same writings on it . user interface: see um yeah . or we have to make a left uh for lefties project manager: ca n't we make uh ca n't we make a remote which you can flip over and use on the same user interface: and um project manager: functions as the normal one ? user interface: you mean um project manager: then you have to user interface: yeah if project manager: let 's see if i ca a blank one . and then you get here 's a little lcd screen . uh now i have to think . it 's a plus and a min . no it 's not very handy i think . because the plus and the min will be opposite user interface: mm no . project manager: and all kinds of user interface: yeah . marketing: yeah . project manager: no that 's not gon na work . i guess . maybe we should user interface: um project manager: yeah . but is it a problem that left-handed persons use a different hand ? i think the functions are that basic that nobody should have any problems with uh choosing a channel marketing: yeah . that is true . project manager: or user interface: yeah . it 's just uh u using uh your thumb . project manager: y yeah . yeah . user interface: so um it 's project manager: i think we could just uh leave it a normal shape . user interface: yeah . industrial designer: yeah . project manager: uh but maybe we have to make it a l a bit more fancy . in one or ano another way . user interface: yeah . um industrial designer: i think we should start by by choosing a case . because that 's the basis you 're building on . user interface: yeah yeah . project manager: yeah . marketing: yeah . project manager: um yeah industrial designer: so i could draw them out . project manager: just industrial designer: let 's look at the flat case . oh . it 's from the side so it 's rather normal . user interface: mm-hmm . marketing: mm-hmm . project manager: yeah . industrial designer: the the single curved so i 'm not really sure what they 're gon na look like , but i think it 's something like this . so this type should be better for you or better should prevent repetitive strain injury a bit . project manager: easier ? industrial designer: and the double curved s looks something like this i guess . user interface: mm . industrial designer: so th those are the three options we have . project manager: 'kay . marketing: mm . project manager: i suggest um the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it 's a bit , it has a bit of a angle . user interface: so um do you say this um s uh uh you got like uh sort of a i believe there ? marketing: mm-hmm . user interface: so um you want to put a display over here ? or not ? project manager: yeah . i think so . yeah . user interface: yeah . um yeah . uh project manager: but now it 's user interface: we can make it um project manager: do you have it upside down or user interface: mm ? project manager: do you have it user interface: that 's the top . project manager: this that 's top ? okay . user interface: so uh this top . this down . um maybe it 's possible to uh make this side like um let 's see . um colour uh okay . uh to make this side um like mm the right colour . project manager: user interface: um bit like so uh um in the form of your hand . so um uh it 's an project manager: yeah . user interface: so so the remote control have to um lay in your hand . so uh it 's possib um yeah for s so and project manager: so get your mouse . yeah . user interface: and to put uh the the buttons for um changing uh the channel uh over here uh project manager: yeah . that 's a good one . but i think it 's better to put the screen uh on top . user interface: yeah . industrial designer: yeah . user interface: uh rem project manager: so just flip it a hundred and eighty degrees around then you get here . user interface: yeah but this place um project manager: if you can have this one , you turn it like this . and then flip it upside down . user interface: uh it 's yeah i dunno um project manager: because uh maybe your hand is in the way , if you have the display here . user interface: yeah . marketing: mm-hmm . user interface: industrial designer: it 's more logical to have it on top as well project manager: i think i industrial designer: because , like on your mobile phone , it 's always above . user interface: yeah so project manager: on top . marketing: yeah . user interface: so project manager: yeah . user interface: industrial designer: oh maybe you should just s start on a blank page . project manager: . so marketing: yeah . project manager: then we get here 's that 's the curve . user interface: five minutes . project manager: here the display , and then buttons . yeah and then we can have a little bit off here and here maybe . just that 's for left hand and right hand users . user interface: yeah . marketing: mm-hmm . project manager: and then h the rest of the buttons over here . user interface: yeah . but um the on-off button , um still on the top uh project manager: yeah still here user interface: yeah . project manager: jus user interface: yeah . project manager: that 's marketing: and i 'd prefer the corners to be round . project manager: yeah . user interface: yeah . 'kay . project manager: should be more bit more friendly , marketing: think that would be better . project manager: yeah . marketing: friendly on the eye . project manager: 'kay . supplements . that 's okay . where 's my mouse ? then we 've got a general idea of the concepts and the materials we 're going to use . so now for the next meeting uh we 'll have to look at the look-and-feel design . it 's important that the corporate design image uh is going to be in the remote . so check out the corporate website maybe . the user interface design , it 's the same story . and product evaluation . so the industrial designer and user interface designer are going to work together on this one . but you 're going to get your instructions i think sended by the coach . so just um i will put these um minutes on the in the folder . industrial designer: okay . project manager: and then we 're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , i think . user interface: industrial designer: marketing: project manager: which are uh let 's see . i 'm not sure if you 're going to start right away to work together or i think you 're going to fill in the questionnaires first . user interface: yeah . project manager: and then you 'll get a message . marketing: yeah . user interface: yeah . project manager: so that 's uh basically it . maybe this one ? then we can save this one in the folders group . uh yes , it 's here . marketing: yeah . project manager: smartboard , there it it . so if you wan na have a look at it , it 's over there in the projects folder . user interface: yeah . project manager: and then i guess we 'll start in thirty minutes again . thank you . marketing: very good . user interface: okay . </s> [SEP]why did marketing disagree with kinetic energy as a solution proposed by industrial designer ?

for one thing , marketing argued that target customers as the elder generation tended not to shake their remote controls before using . for another , he believed that the docking station was in a position to load up the batteries , therefore , the basic normal battery would be sufficient for the charging need , which was confirmed by user interface who pointed out that remote control with a minor display would in no way be power-consuming .

why did the group discard voice recognition function ?[SEP] <s>project manager: okay . uh good afternoon . this is our third meeting already . marketing: good afternoon . project manager: i hope you enjoyed your lunch . i did anyway . um let 's see . presentation three . okay this is um the second phase uh we 're going to discuss today . it 's the conceptual design meeting . and a few points of interest in this meeting um are the conceptual specification of components . uh conceptual specification of design . and also trend-watching . um these are hopefully the points you addressed in uh your pre uh presentations you 're going to show me in a few minutes . um but first i 'll show you the agenda . uh first the opening . then we have three presentations . uh after that we have to come to a decision on remote control concepts . how we 're going to make it . and then we 're closing . we have about forty minutes . uh so i suggest let 's get started . uh did someone encounter any problems during the preparation ? no ? user interface: no . project manager: everything fine ? marketing: project manager: that 's nice . then a little uh thing about the last meeting . uh these are the points um we agreed on . the requirements and the target market . uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . and we are going to use default materials . um does somebody have any comments on these requirements ? maybe ? no ? these are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . and maybe we can uh work it out . and we 're going to target uh sixty to to eighty year old customers . so now everybody knows what we 're do we 're doing , um i suggest let 's get started with the presentations . so shall we keep the same uh line-up as uh last time ? marketing: sure . project manager: okay . marketing: i 'll start off then . project manager: good luck . marketing: doh . 'kay i 'm uh gon na inform you about the trend-watching i 've done over the past few days . um we 've done some market research . we distributed some more enquetes , questionnaires . and um besides that um i deployed some trend-watchers to milan and paris to well get all of the newest trends . and i 've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . um okay these are some overall findings . um most important thing is the fancy design . um the research indicated that that was by far the most important factor . um innovativeness was about half as important as the fancy design . by innovativeness this means um functions which are not featured in other remote controls . um about half of , half as important as the innovativeness was the was easy to use . um for our um group , we 're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . 'kay these are some more group specific findings . uh the older people prefer dark colours . uh they like recognisable shapes , and familiar material . and our surveys have indicated that especially wood is pretty much the material for older people . um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . um this leads us to some personal preferences . uh the remote control and the docking station should uh blend in in the in the room . um so this would mean no uh eye-catching designs . just keep it simple and well the docking station and small screen would be our main points of interest , because this would be the these would uh be the innovativeness in the remote control . so this would be very important that we at least include these features . um well the trend-watchers i consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . so you could imagine that uh the remote control will be standing up straight in the docking station . this is not really this is pretty much a new shape to uh older people . so they would prefer uh a design where the remote control just lies flat in the docking station . so it would be kinda more telephone-shaped . um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . the wood-like for the more uh exclusive people . people with more money . uh the grey-black colour for well people with less means . that would be all . project manager: okay . thank you . any questions about the the trends ? marketing: any questions ? project manager: mayb user interface: mm no . project manager: no ? okay , we go on to the next one . user interface: project manager: user interface: um 'kay um yeah . uh some uh research uh a about um designing of an interface . um the uh last meeting uh we had a about um uh using a f few buttons . so uh um uh that 's w what i what i want to uh uh to do in uh our design . so um finding an attractive uh way to control uh the remote control . um the uh i found some uh something about uh speech uh recognition . so maybe uh we can uh use uh that . um uh and uh using a little uh display . so um findings . um yeah just um we have just to focus on the primary um functions . so uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . um uh let 's see . um yeah and uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . so uh it 's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . just uh what we uh mentioned uh last uh meeting . um and yeah overall um user-friendly . so uh using uh large large buttons . um it 's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . so uh uh yeah . and and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or a and uh yeah . television uh put the sound off uh put the sound off uh . um let 's see . uh yeah . i was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . uh one push on the button uh you get uh uh small uh subtitles . um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who ca n't uh read small uh subtitles . so uh um yeah and w we have to keep uh in general buttons uh so um we 've got um the buttons we have to use . the on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . um the general buttons m more general b one button for shifting up and shifting down uh channel . um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . and um we can uh build in a function f which uh shows the channel or some uh which the t television is on . so um made a little uh picture of uh it . um see . um yeah . just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . um so uh people uh will uh recognise uh um the button . industrial designer: user interface: so um d display uh of it , it 's uh just a small display . uh um you can put it uh on top . um it 's uh most uh uh place where people uh , most of looks at . so uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it 's uh on place where um the thumb of of the so you you can uh easily uh shift up or shift down . um it 's uh quite uh handy place . so um and uh all the f functions for subtitle uh one button , uh for sound uh uh and uh for our design , um uh we have to discuss about it uh i think uh so uh the form of it so project manager: okay . user interface: and that 's it . project manager: uh thank you . industrial designer: okay . about the components design . um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . but if we choose for that option , the docking station would c become obsolete . so i do n't think it 's really an option . uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . it 's really up the the design that we 're gon na use . it 's uh does n't uh imply any technical restrictions . uh as a case supplement , we could um , i thought of that l later , uh a rubber uh belt , like a anti-slip . uh for the b buttons , we can use plastic or rubber . and the chip-set , um it says simple here , but it should be advanced , because we 're using an lcd uh screen . and as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it does n't really fit the image , unless we would start two product lines . form should follow function overall . um well the kinetic energy source is rather fancy . but depends on what we want . i think we should disc discuss that . um for the case , uh the supplement and the buttons , it really depends on the designer . and the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . and that 's it . project manager: okay . thank you . so that brings us to the discussion about our concepts . mm . marketing: project manager: 'kay . so these are the points we have to discuss . um first i think we can talk about the energy source , since that 's um has a pretty big influence on production price , uh and image . user interface: project manager: uh so uh f i think first of all we have to see uh it is possible to introduce kinetic energy in our budget , i think . industrial designer: yes w there there are four options . we could use the basic normal battery . project manager: yeah . industrial designer: uh a hand dynamo . project manager: okay . industrial designer: but i do n't think that 's really an option . user interface: industrial designer: you do n't wan na swing before you can watch television . marketing: project manager: yeah . industrial designer: uh solar cells . but not every room is very light user interface: mm . industrial designer: so it 's not a very good option . project manager: no . industrial designer: or the kinetic energy . project manager: yeah . okay . marketing: and how exactly does the kinetic energy work ? industrial designer: well y you basically shake your remote , and then it powers up . marketing: you just you use it and it works . user interface: industrial designer: yeah . project manager: yeah . user interface: nah . marketing: okay . well personally i do n't think that older people like to shake their remote control before they use it . user interface: industrial designer: yeah . that 's true . marketing: and besides that you mentioned it would make the docking station obsolete . industrial designer: oh . marketing: and i think our docking station could be one of the marketing issues with which we can um get great popularity for our product . project manager: yeah . user interface: but marketing: um wel user interface: what 's the function ? yeah f for loading up uh the batteries . marketing: yeah you could load up the batteries , user interface: b b marketing: you could um insert the find the lost remote control function in there . user interface: okay but uh it wo n't use uh much e energy uh i i believe . uh it 's uh just a small display so i believe uh it will run on one battery for um six months or f or or more . so i believe one battery uh is just enough . project manager: uh user interface: uh so project manager: uh well i think uh elderly people just like to have everything in place . marketing: that 's true . project manager: and i do n't think they they like uh remotes just laying everywhere in their rooms . user interface: okay . project manager: so maybe a docking station will help them give the remote a place . user interface: yeah . that 's true . yeah . project manager: and also what you said . um you can introduce voice recognition by uh finding back your remote . user interface: mm-hmm . project manager: but i think it 's um more efficient and cheaper to put it in the docking station . user interface: yeah . project manager: so you have a but button on your docking station which you can push , and then it starts beeping . user interface: okay . project manager: and then we can we can still use the voice recognition , but maybe then for only the the channels . user interface: yeah . uh . project manager: that 's safe . marketing: i 'm wondering um what will the voice recognition mean for the production price ? project manager: yeah . that 's a good point . industrial designer: mm i do n't have any information on pricing . so i 'll have to ask the manufacturing department . user interface: mm . marketing: 'cause in our earlier um market research , if you 'd allow me to go to the flat board , smartboard . project manager: yeah , sure . go ahead . marketing: um so it was open here . um we also um asked if w they would , if people would pay more for speech recognition in a remote control . well you can see here , our target group would not do that . project manager: no . marketing: so if that would increase the price for which we 're selling our remote control user interface: mm . marketing: i would greatly advise not to do it . project manager: yeah . user interface: marketing: i think that would be better to uh insert in our other product , that is meant for the project manager: yeah . marketing: younger people . user interface: 'kay . industrial designer: but that would also go for the lcd screen then i guess . it 's a bit higher percentage , but marketing: um well this is yeah but this is here the question was , would you prefer it . so that does n't really mean they would n't pay extra for it . and on top of that the lcd screen would um help in making the remote control easier to use . user interface: yeah . project manager: yeah . industrial designer: okay . marketing: and i think a voice recognition function would not make the remote control much easier to use . project manager: easier to use ? no , i think that 's a good point . user interface: but uh is uh our uh research um about um bi large uh lcd sh uh display , or uh just a small one uh we want to uh use ? marketing: um well this was for like an lcd screen like you would have on a on the the most advanced mobile phones . user interface: okay . marketing: so pretty large . project manager: yeah . user interface: yeah . project manager: i personally think the lcd screen we wan na use , with the extra information , i think nobody has anything against it . because it 's just uh some extra information , user interface: no . project manager: and it 's easy to ignore as well . so if you do n't wan na use it you just do n't use it . user interface: yeah . project manager: and um yeah i think the um maybe we have to uh discard the voice recognition . because it will increase cost uh signifi uh significantly . and i do n't think the i do n't think it will be a lot easier to use , as well . user interface: yeah . project manager: so that brings us back to the energy . if we do n't have the voice recognition , it will it wo n't use a lot of energy to use . um user interface: mm-hmm . project manager: so in that case we could use kinetic uh energy , but i think just a simple battery which you can reload on a docking station is just as good . and much cheaper as well . user interface: yeah . project manager: so industrial designer: and that 's the best choice . project manager: okay let me just choose for the battery . that brings us to the chip . industrial designer: well there is n't any choice there because we 're using the the the the display . project manager: just the advanced . industrial designer: so it 's got ta be advanced . project manager: okay marketing: 'kay . project manager: , advanced chip . and then we get to the point of the case . um which brings us a little bit back to marketing as well . uh if we wan na choose for wood or the black and grey . or both ? um as we saw there is not yeah wood is a lot more expensive to produce . marketing: mm-hmm . project manager: um but i think it will attract elderly people who wan na have something exclusive , which they can show off to their grandkids . marketing: mm-hmm . project manager: look i 've got a new remote control , and uh industrial designer: user interface: uh i dunno . marketing: well and i think most important factor there is the wooden colour . so it would n't actually have to be wood , project manager: yeah . that 's right . marketing: if it 's just user interface: mm . marketing: wood-coloured . project manager: but with colour was a lot more expensive ? or ? industrial designer: mm i dunno . project manager: you do n't know ? industrial designer: i 'll have to uh research . project manager: i think so because yeah . marketing: probably . project manager: it 's a lot more difficult to to handle and to to get in the right shape . user interface: mm . uh is it possible uh to make um changeable uh case . so um uh you 'cause uh yeah with uh mobile phones uh uh so uh like the nokia mobile phones , uh when you can change the case of it . project manager: yeah . user interface: so project manager: change the cases . yeah . user interface: maybe it 's possible uh possibility . so um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh project manager: you can sell the cases . user interface: yeah . project manager: yeah . i think that 's a very good option . because um then you can advertise as well with the give your grandfather a new case for his remote control , or whatever . user interface: yeah . industrial designer: marketing: project manager: because that 's a it 's something extra , it 's something other remotes do n't have , user interface: yeah . project manager: which we can get a great advantage point . marketing: yeah that is true . project manager: so and then you can make them with colour . black and grey , other colours as well . user interface: yeah . marketing: yeah . we would have to look carefully into the design though . project manager: costs . marketing: 'cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . the more original one , or the more standard one . project manager: yeah . yeah . so marketing: so that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: well i would n't design a telephone industrial designer: marketing: but user interface: marketing: well no i think w we should just , we should then just design one um project manager: remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: yeah . okay . marketing: so , but that should n't be too much of a problem . project manager: so everybody 's okay with the changing covers ? i think that 's a good uh good option . user interface: yeah . industrial designer: yes . project manager: changing case covers . marketing: um i heard our industrial designer talk about uh flat , single and double curved . project manager: yeah . industrial designer: yes . marketing: could you explain that a little more ? industrial designer: well the the general like most older remotes are flat , just straight . marketing: mm-hmm . industrial designer: and uh our d manufacturing department can also deliver single curved or double curved ca curved cases . marketing: and what would single curved and double curved mean ? industrial designer: um it would just only affect the form , for as far as i know . so it 's j really just up to the design department what we 're gon na use . it does n't really matter for the price or the functionality . marketing: okay . so we can pretty much just do whatever we want . industrial designer: pick one you like , yes . project manager: mm . okay . marketing: 'kay . that 's good . project manager: uh but the form has to be um it has to it 's has to be possible to stand up ? or just only to lie down ? marketing: no just to lie down . user interface: okay . project manager: and the the cover of the the docking station is also marketing: we 'll go for that . project manager: on top of the television then ? or not ? marketing: well or besides it . project manager: and you can just yeah then click it in . that 's okay . um so the interface . what type of interface do we want to use ? um maybe you can make a little drawing of it on the marketing: mm-hmm . project manager: on the the board . user interface: mm . project manager: does somebody have ideas for a form or user interface: uh we can just use the regular form of it , but it 's um not quite uh fancy . so um yeah . marketing: um you uh said you wanted to put the um changing channels button on the right side , user interface: yeah . marketing: so you could , so your thumb would be easily user interface: yeah . marketing: well uh i think that was a very good point 'cause i pointed out earlier that a lot of remotes cause r_s_i_ . user interface: marketing: so that would be great for that . um i thought maybe we could just make one of those buttons on both the left and the right side . user interface: for uh uh for marketing: for left-handed users also . user interface: yeah yeah . project manager: yep . user interface: mm . yeah we is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? and on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? or or is n't it ? marketing: for the volume . um well project manager: mm . marketing: that could yeah we could do that but i 'm not sure if that would be very good for the easy , ease of use . project manager: usabili yeah ease of use will be a lot more difficult , user interface: yeah okay . project manager: and then it 's user interface: uh . project manager: marketing: but if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . user interface: mm . marketing: 'cause it could be made all symmetrical and stuff . user interface: yeah project manager: but you have extra buttons . user interface: but project manager: so people can get confused . user interface: yeah . yeah . marketing: that is true . user interface: yeah . project manager: especially if they have the same writings on it . user interface: see um yeah . or we have to make a left uh for lefties project manager: ca n't we make uh ca n't we make a remote which you can flip over and use on the same user interface: and um project manager: functions as the normal one ? user interface: you mean um project manager: then you have to user interface: yeah if project manager: let 's see if i ca a blank one . and then you get here 's a little lcd screen . uh now i have to think . it 's a plus and a min . no it 's not very handy i think . because the plus and the min will be opposite user interface: mm no . project manager: and all kinds of user interface: yeah . marketing: yeah . project manager: no that 's not gon na work . i guess . maybe we should user interface: um project manager: yeah . but is it a problem that left-handed persons use a different hand ? i think the functions are that basic that nobody should have any problems with uh choosing a channel marketing: yeah . that is true . project manager: or user interface: yeah . it 's just uh u using uh your thumb . project manager: y yeah . yeah . user interface: so um it 's project manager: i think we could just uh leave it a normal shape . user interface: yeah . industrial designer: yeah . project manager: uh but maybe we have to make it a l a bit more fancy . in one or ano another way . user interface: yeah . um industrial designer: i think we should start by by choosing a case . because that 's the basis you 're building on . user interface: yeah yeah . project manager: yeah . marketing: yeah . project manager: um yeah industrial designer: so i could draw them out . project manager: just industrial designer: let 's look at the flat case . oh . it 's from the side so it 's rather normal . user interface: mm-hmm . marketing: mm-hmm . project manager: yeah . industrial designer: the the single curved so i 'm not really sure what they 're gon na look like , but i think it 's something like this . so this type should be better for you or better should prevent repetitive strain injury a bit . project manager: easier ? industrial designer: and the double curved s looks something like this i guess . user interface: mm . industrial designer: so th those are the three options we have . project manager: 'kay . marketing: mm . project manager: i suggest um the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it 's a bit , it has a bit of a angle . user interface: so um do you say this um s uh uh you got like uh sort of a i believe there ? marketing: mm-hmm . user interface: so um you want to put a display over here ? or not ? project manager: yeah . i think so . yeah . user interface: yeah . um yeah . uh project manager: but now it 's user interface: we can make it um project manager: do you have it upside down or user interface: mm ? project manager: do you have it user interface: that 's the top . project manager: this that 's top ? okay . user interface: so uh this top . this down . um maybe it 's possible to uh make this side like um let 's see . um colour uh okay . uh to make this side um like mm the right colour . project manager: user interface: um bit like so uh um in the form of your hand . so um uh it 's an project manager: yeah . user interface: so so the remote control have to um lay in your hand . so uh it 's possib um yeah for s so and project manager: so get your mouse . yeah . user interface: and to put uh the the buttons for um changing uh the channel uh over here uh project manager: yeah . that 's a good one . but i think it 's better to put the screen uh on top . user interface: yeah . industrial designer: yeah . user interface: uh rem project manager: so just flip it a hundred and eighty degrees around then you get here . user interface: yeah but this place um project manager: if you can have this one , you turn it like this . and then flip it upside down . user interface: uh it 's yeah i dunno um project manager: because uh maybe your hand is in the way , if you have the display here . user interface: yeah . marketing: mm-hmm . user interface: industrial designer: it 's more logical to have it on top as well project manager: i think i industrial designer: because , like on your mobile phone , it 's always above . user interface: yeah so project manager: on top . marketing: yeah . user interface: so project manager: yeah . user interface: industrial designer: oh maybe you should just s start on a blank page . project manager: . so marketing: yeah . project manager: then we get here 's that 's the curve . user interface: five minutes . project manager: here the display , and then buttons . yeah and then we can have a little bit off here and here maybe . just that 's for left hand and right hand users . user interface: yeah . marketing: mm-hmm . project manager: and then h the rest of the buttons over here . user interface: yeah . but um the on-off button , um still on the top uh project manager: yeah still here user interface: yeah . project manager: jus user interface: yeah . project manager: that 's marketing: and i 'd prefer the corners to be round . project manager: yeah . user interface: yeah . 'kay . project manager: should be more bit more friendly , marketing: think that would be better . project manager: yeah . marketing: friendly on the eye . project manager: 'kay . supplements . that 's okay . where 's my mouse ? then we 've got a general idea of the concepts and the materials we 're going to use . so now for the next meeting uh we 'll have to look at the look-and-feel design . it 's important that the corporate design image uh is going to be in the remote . so check out the corporate website maybe . the user interface design , it 's the same story . and product evaluation . so the industrial designer and user interface designer are going to work together on this one . but you 're going to get your instructions i think sended by the coach . so just um i will put these um minutes on the in the folder . industrial designer: okay . project manager: and then we 're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , i think . user interface: industrial designer: marketing: project manager: which are uh let 's see . i 'm not sure if you 're going to start right away to work together or i think you 're going to fill in the questionnaires first . user interface: yeah . project manager: and then you 'll get a message . marketing: yeah . user interface: yeah . project manager: so that 's uh basically it . maybe this one ? then we can save this one in the folders group . uh yes , it 's here . marketing: yeah . project manager: smartboard , there it it . so if you wan na have a look at it , it 's over there in the projects folder . user interface: yeah . project manager: and then i guess we 'll start in thirty minutes again . thank you . marketing: very good . user interface: okay . </s> [SEP]why did the group discard voice recognition function ?

marketing first brought up price concern , implying that voice recognition could significantly drive up cost and price . also , marketing argued that unlike the lcd screen , the elderly would not fancy speech recognition because it would not make the remote control more user-friendly . project manager applauded marketing 's opinion and agreed that the lcd screen should be given priority over voice recognition .

summarize the group discussion about case design .[SEP] <s>project manager: okay . uh good afternoon . this is our third meeting already . marketing: good afternoon . project manager: i hope you enjoyed your lunch . i did anyway . um let 's see . presentation three . okay this is um the second phase uh we 're going to discuss today . it 's the conceptual design meeting . and a few points of interest in this meeting um are the conceptual specification of components . uh conceptual specification of design . and also trend-watching . um these are hopefully the points you addressed in uh your pre uh presentations you 're going to show me in a few minutes . um but first i 'll show you the agenda . uh first the opening . then we have three presentations . uh after that we have to come to a decision on remote control concepts . how we 're going to make it . and then we 're closing . we have about forty minutes . uh so i suggest let 's get started . uh did someone encounter any problems during the preparation ? no ? user interface: no . project manager: everything fine ? marketing: project manager: that 's nice . then a little uh thing about the last meeting . uh these are the points um we agreed on . the requirements and the target market . uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . and we are going to use default materials . um does somebody have any comments on these requirements ? maybe ? no ? these are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . and maybe we can uh work it out . and we 're going to target uh sixty to to eighty year old customers . so now everybody knows what we 're do we 're doing , um i suggest let 's get started with the presentations . so shall we keep the same uh line-up as uh last time ? marketing: sure . project manager: okay . marketing: i 'll start off then . project manager: good luck . marketing: doh . 'kay i 'm uh gon na inform you about the trend-watching i 've done over the past few days . um we 've done some market research . we distributed some more enquetes , questionnaires . and um besides that um i deployed some trend-watchers to milan and paris to well get all of the newest trends . and i 've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . um okay these are some overall findings . um most important thing is the fancy design . um the research indicated that that was by far the most important factor . um innovativeness was about half as important as the fancy design . by innovativeness this means um functions which are not featured in other remote controls . um about half of , half as important as the innovativeness was the was easy to use . um for our um group , we 're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . 'kay these are some more group specific findings . uh the older people prefer dark colours . uh they like recognisable shapes , and familiar material . and our surveys have indicated that especially wood is pretty much the material for older people . um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . um this leads us to some personal preferences . uh the remote control and the docking station should uh blend in in the in the room . um so this would mean no uh eye-catching designs . just keep it simple and well the docking station and small screen would be our main points of interest , because this would be the these would uh be the innovativeness in the remote control . so this would be very important that we at least include these features . um well the trend-watchers i consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . so you could imagine that uh the remote control will be standing up straight in the docking station . this is not really this is pretty much a new shape to uh older people . so they would prefer uh a design where the remote control just lies flat in the docking station . so it would be kinda more telephone-shaped . um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . the wood-like for the more uh exclusive people . people with more money . uh the grey-black colour for well people with less means . that would be all . project manager: okay . thank you . any questions about the the trends ? marketing: any questions ? project manager: mayb user interface: mm no . project manager: no ? okay , we go on to the next one . user interface: project manager: user interface: um 'kay um yeah . uh some uh research uh a about um designing of an interface . um the uh last meeting uh we had a about um uh using a f few buttons . so uh um uh that 's w what i what i want to uh uh to do in uh our design . so um finding an attractive uh way to control uh the remote control . um the uh i found some uh something about uh speech uh recognition . so maybe uh we can uh use uh that . um uh and uh using a little uh display . so um findings . um yeah just um we have just to focus on the primary um functions . so uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . um uh let 's see . um yeah and uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . so uh it 's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . just uh what we uh mentioned uh last uh meeting . um and yeah overall um user-friendly . so uh using uh large large buttons . um it 's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . so uh uh yeah . and and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or a and uh yeah . television uh put the sound off uh put the sound off uh . um let 's see . uh yeah . i was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . uh one push on the button uh you get uh uh small uh subtitles . um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who ca n't uh read small uh subtitles . so uh um yeah and w we have to keep uh in general buttons uh so um we 've got um the buttons we have to use . the on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . um the general buttons m more general b one button for shifting up and shifting down uh channel . um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . and um we can uh build in a function f which uh shows the channel or some uh which the t television is on . so um made a little uh picture of uh it . um see . um yeah . just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . um so uh people uh will uh recognise uh um the button . industrial designer: user interface: so um d display uh of it , it 's uh just a small display . uh um you can put it uh on top . um it 's uh most uh uh place where people uh , most of looks at . so uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it 's uh on place where um the thumb of of the so you you can uh easily uh shift up or shift down . um it 's uh quite uh handy place . so um and uh all the f functions for subtitle uh one button , uh for sound uh uh and uh for our design , um uh we have to discuss about it uh i think uh so uh the form of it so project manager: okay . user interface: and that 's it . project manager: uh thank you . industrial designer: okay . about the components design . um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . but if we choose for that option , the docking station would c become obsolete . so i do n't think it 's really an option . uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . it 's really up the the design that we 're gon na use . it 's uh does n't uh imply any technical restrictions . uh as a case supplement , we could um , i thought of that l later , uh a rubber uh belt , like a anti-slip . uh for the b buttons , we can use plastic or rubber . and the chip-set , um it says simple here , but it should be advanced , because we 're using an lcd uh screen . and as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it does n't really fit the image , unless we would start two product lines . form should follow function overall . um well the kinetic energy source is rather fancy . but depends on what we want . i think we should disc discuss that . um for the case , uh the supplement and the buttons , it really depends on the designer . and the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . and that 's it . project manager: okay . thank you . so that brings us to the discussion about our concepts . mm . marketing: project manager: 'kay . so these are the points we have to discuss . um first i think we can talk about the energy source , since that 's um has a pretty big influence on production price , uh and image . user interface: project manager: uh so uh f i think first of all we have to see uh it is possible to introduce kinetic energy in our budget , i think . industrial designer: yes w there there are four options . we could use the basic normal battery . project manager: yeah . industrial designer: uh a hand dynamo . project manager: okay . industrial designer: but i do n't think that 's really an option . user interface: industrial designer: you do n't wan na swing before you can watch television . marketing: project manager: yeah . industrial designer: uh solar cells . but not every room is very light user interface: mm . industrial designer: so it 's not a very good option . project manager: no . industrial designer: or the kinetic energy . project manager: yeah . okay . marketing: and how exactly does the kinetic energy work ? industrial designer: well y you basically shake your remote , and then it powers up . marketing: you just you use it and it works . user interface: industrial designer: yeah . project manager: yeah . user interface: nah . marketing: okay . well personally i do n't think that older people like to shake their remote control before they use it . user interface: industrial designer: yeah . that 's true . marketing: and besides that you mentioned it would make the docking station obsolete . industrial designer: oh . marketing: and i think our docking station could be one of the marketing issues with which we can um get great popularity for our product . project manager: yeah . user interface: but marketing: um wel user interface: what 's the function ? yeah f for loading up uh the batteries . marketing: yeah you could load up the batteries , user interface: b b marketing: you could um insert the find the lost remote control function in there . user interface: okay but uh it wo n't use uh much e energy uh i i believe . uh it 's uh just a small display so i believe uh it will run on one battery for um six months or f or or more . so i believe one battery uh is just enough . project manager: uh user interface: uh so project manager: uh well i think uh elderly people just like to have everything in place . marketing: that 's true . project manager: and i do n't think they they like uh remotes just laying everywhere in their rooms . user interface: okay . project manager: so maybe a docking station will help them give the remote a place . user interface: yeah . that 's true . yeah . project manager: and also what you said . um you can introduce voice recognition by uh finding back your remote . user interface: mm-hmm . project manager: but i think it 's um more efficient and cheaper to put it in the docking station . user interface: yeah . project manager: so you have a but button on your docking station which you can push , and then it starts beeping . user interface: okay . project manager: and then we can we can still use the voice recognition , but maybe then for only the the channels . user interface: yeah . uh . project manager: that 's safe . marketing: i 'm wondering um what will the voice recognition mean for the production price ? project manager: yeah . that 's a good point . industrial designer: mm i do n't have any information on pricing . so i 'll have to ask the manufacturing department . user interface: mm . marketing: 'cause in our earlier um market research , if you 'd allow me to go to the flat board , smartboard . project manager: yeah , sure . go ahead . marketing: um so it was open here . um we also um asked if w they would , if people would pay more for speech recognition in a remote control . well you can see here , our target group would not do that . project manager: no . marketing: so if that would increase the price for which we 're selling our remote control user interface: mm . marketing: i would greatly advise not to do it . project manager: yeah . user interface: marketing: i think that would be better to uh insert in our other product , that is meant for the project manager: yeah . marketing: younger people . user interface: 'kay . industrial designer: but that would also go for the lcd screen then i guess . it 's a bit higher percentage , but marketing: um well this is yeah but this is here the question was , would you prefer it . so that does n't really mean they would n't pay extra for it . and on top of that the lcd screen would um help in making the remote control easier to use . user interface: yeah . project manager: yeah . industrial designer: okay . marketing: and i think a voice recognition function would not make the remote control much easier to use . project manager: easier to use ? no , i think that 's a good point . user interface: but uh is uh our uh research um about um bi large uh lcd sh uh display , or uh just a small one uh we want to uh use ? marketing: um well this was for like an lcd screen like you would have on a on the the most advanced mobile phones . user interface: okay . marketing: so pretty large . project manager: yeah . user interface: yeah . project manager: i personally think the lcd screen we wan na use , with the extra information , i think nobody has anything against it . because it 's just uh some extra information , user interface: no . project manager: and it 's easy to ignore as well . so if you do n't wan na use it you just do n't use it . user interface: yeah . project manager: and um yeah i think the um maybe we have to uh discard the voice recognition . because it will increase cost uh signifi uh significantly . and i do n't think the i do n't think it will be a lot easier to use , as well . user interface: yeah . project manager: so that brings us back to the energy . if we do n't have the voice recognition , it will it wo n't use a lot of energy to use . um user interface: mm-hmm . project manager: so in that case we could use kinetic uh energy , but i think just a simple battery which you can reload on a docking station is just as good . and much cheaper as well . user interface: yeah . project manager: so industrial designer: and that 's the best choice . project manager: okay let me just choose for the battery . that brings us to the chip . industrial designer: well there is n't any choice there because we 're using the the the the display . project manager: just the advanced . industrial designer: so it 's got ta be advanced . project manager: okay marketing: 'kay . project manager: , advanced chip . and then we get to the point of the case . um which brings us a little bit back to marketing as well . uh if we wan na choose for wood or the black and grey . or both ? um as we saw there is not yeah wood is a lot more expensive to produce . marketing: mm-hmm . project manager: um but i think it will attract elderly people who wan na have something exclusive , which they can show off to their grandkids . marketing: mm-hmm . project manager: look i 've got a new remote control , and uh industrial designer: user interface: uh i dunno . marketing: well and i think most important factor there is the wooden colour . so it would n't actually have to be wood , project manager: yeah . that 's right . marketing: if it 's just user interface: mm . marketing: wood-coloured . project manager: but with colour was a lot more expensive ? or ? industrial designer: mm i dunno . project manager: you do n't know ? industrial designer: i 'll have to uh research . project manager: i think so because yeah . marketing: probably . project manager: it 's a lot more difficult to to handle and to to get in the right shape . user interface: mm . uh is it possible uh to make um changeable uh case . so um uh you 'cause uh yeah with uh mobile phones uh uh so uh like the nokia mobile phones , uh when you can change the case of it . project manager: yeah . user interface: so project manager: change the cases . yeah . user interface: maybe it 's possible uh possibility . so um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh project manager: you can sell the cases . user interface: yeah . project manager: yeah . i think that 's a very good option . because um then you can advertise as well with the give your grandfather a new case for his remote control , or whatever . user interface: yeah . industrial designer: marketing: project manager: because that 's a it 's something extra , it 's something other remotes do n't have , user interface: yeah . project manager: which we can get a great advantage point . marketing: yeah that is true . project manager: so and then you can make them with colour . black and grey , other colours as well . user interface: yeah . marketing: yeah . we would have to look carefully into the design though . project manager: costs . marketing: 'cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . the more original one , or the more standard one . project manager: yeah . yeah . so marketing: so that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: well i would n't design a telephone industrial designer: marketing: but user interface: marketing: well no i think w we should just , we should then just design one um project manager: remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: yeah . okay . marketing: so , but that should n't be too much of a problem . project manager: so everybody 's okay with the changing covers ? i think that 's a good uh good option . user interface: yeah . industrial designer: yes . project manager: changing case covers . marketing: um i heard our industrial designer talk about uh flat , single and double curved . project manager: yeah . industrial designer: yes . marketing: could you explain that a little more ? industrial designer: well the the general like most older remotes are flat , just straight . marketing: mm-hmm . industrial designer: and uh our d manufacturing department can also deliver single curved or double curved ca curved cases . marketing: and what would single curved and double curved mean ? industrial designer: um it would just only affect the form , for as far as i know . so it 's j really just up to the design department what we 're gon na use . it does n't really matter for the price or the functionality . marketing: okay . so we can pretty much just do whatever we want . industrial designer: pick one you like , yes . project manager: mm . okay . marketing: 'kay . that 's good . project manager: uh but the form has to be um it has to it 's has to be possible to stand up ? or just only to lie down ? marketing: no just to lie down . user interface: okay . project manager: and the the cover of the the docking station is also marketing: we 'll go for that . project manager: on top of the television then ? or not ? marketing: well or besides it . project manager: and you can just yeah then click it in . that 's okay . um so the interface . what type of interface do we want to use ? um maybe you can make a little drawing of it on the marketing: mm-hmm . project manager: on the the board . user interface: mm . project manager: does somebody have ideas for a form or user interface: uh we can just use the regular form of it , but it 's um not quite uh fancy . so um yeah . marketing: um you uh said you wanted to put the um changing channels button on the right side , user interface: yeah . marketing: so you could , so your thumb would be easily user interface: yeah . marketing: well uh i think that was a very good point 'cause i pointed out earlier that a lot of remotes cause r_s_i_ . user interface: marketing: so that would be great for that . um i thought maybe we could just make one of those buttons on both the left and the right side . user interface: for uh uh for marketing: for left-handed users also . user interface: yeah yeah . project manager: yep . user interface: mm . yeah we is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? and on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? or or is n't it ? marketing: for the volume . um well project manager: mm . marketing: that could yeah we could do that but i 'm not sure if that would be very good for the easy , ease of use . project manager: usabili yeah ease of use will be a lot more difficult , user interface: yeah okay . project manager: and then it 's user interface: uh . project manager: marketing: but if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . user interface: mm . marketing: 'cause it could be made all symmetrical and stuff . user interface: yeah project manager: but you have extra buttons . user interface: but project manager: so people can get confused . user interface: yeah . yeah . marketing: that is true . user interface: yeah . project manager: especially if they have the same writings on it . user interface: see um yeah . or we have to make a left uh for lefties project manager: ca n't we make uh ca n't we make a remote which you can flip over and use on the same user interface: and um project manager: functions as the normal one ? user interface: you mean um project manager: then you have to user interface: yeah if project manager: let 's see if i ca a blank one . and then you get here 's a little lcd screen . uh now i have to think . it 's a plus and a min . no it 's not very handy i think . because the plus and the min will be opposite user interface: mm no . project manager: and all kinds of user interface: yeah . marketing: yeah . project manager: no that 's not gon na work . i guess . maybe we should user interface: um project manager: yeah . but is it a problem that left-handed persons use a different hand ? i think the functions are that basic that nobody should have any problems with uh choosing a channel marketing: yeah . that is true . project manager: or user interface: yeah . it 's just uh u using uh your thumb . project manager: y yeah . yeah . user interface: so um it 's project manager: i think we could just uh leave it a normal shape . user interface: yeah . industrial designer: yeah . project manager: uh but maybe we have to make it a l a bit more fancy . in one or ano another way . user interface: yeah . um industrial designer: i think we should start by by choosing a case . because that 's the basis you 're building on . user interface: yeah yeah . project manager: yeah . marketing: yeah . project manager: um yeah industrial designer: so i could draw them out . project manager: just industrial designer: let 's look at the flat case . oh . it 's from the side so it 's rather normal . user interface: mm-hmm . marketing: mm-hmm . project manager: yeah . industrial designer: the the single curved so i 'm not really sure what they 're gon na look like , but i think it 's something like this . so this type should be better for you or better should prevent repetitive strain injury a bit . project manager: easier ? industrial designer: and the double curved s looks something like this i guess . user interface: mm . industrial designer: so th those are the three options we have . project manager: 'kay . marketing: mm . project manager: i suggest um the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it 's a bit , it has a bit of a angle . user interface: so um do you say this um s uh uh you got like uh sort of a i believe there ? marketing: mm-hmm . user interface: so um you want to put a display over here ? or not ? project manager: yeah . i think so . yeah . user interface: yeah . um yeah . uh project manager: but now it 's user interface: we can make it um project manager: do you have it upside down or user interface: mm ? project manager: do you have it user interface: that 's the top . project manager: this that 's top ? okay . user interface: so uh this top . this down . um maybe it 's possible to uh make this side like um let 's see . um colour uh okay . uh to make this side um like mm the right colour . project manager: user interface: um bit like so uh um in the form of your hand . so um uh it 's an project manager: yeah . user interface: so so the remote control have to um lay in your hand . so uh it 's possib um yeah for s so and project manager: so get your mouse . yeah . user interface: and to put uh the the buttons for um changing uh the channel uh over here uh project manager: yeah . that 's a good one . but i think it 's better to put the screen uh on top . user interface: yeah . industrial designer: yeah . user interface: uh rem project manager: so just flip it a hundred and eighty degrees around then you get here . user interface: yeah but this place um project manager: if you can have this one , you turn it like this . and then flip it upside down . user interface: uh it 's yeah i dunno um project manager: because uh maybe your hand is in the way , if you have the display here . user interface: yeah . marketing: mm-hmm . user interface: industrial designer: it 's more logical to have it on top as well project manager: i think i industrial designer: because , like on your mobile phone , it 's always above . user interface: yeah so project manager: on top . marketing: yeah . user interface: so project manager: yeah . user interface: industrial designer: oh maybe you should just s start on a blank page . project manager: . so marketing: yeah . project manager: then we get here 's that 's the curve . user interface: five minutes . project manager: here the display , and then buttons . yeah and then we can have a little bit off here and here maybe . just that 's for left hand and right hand users . user interface: yeah . marketing: mm-hmm . project manager: and then h the rest of the buttons over here . user interface: yeah . but um the on-off button , um still on the top uh project manager: yeah still here user interface: yeah . project manager: jus user interface: yeah . project manager: that 's marketing: and i 'd prefer the corners to be round . project manager: yeah . user interface: yeah . 'kay . project manager: should be more bit more friendly , marketing: think that would be better . project manager: yeah . marketing: friendly on the eye . project manager: 'kay . supplements . that 's okay . where 's my mouse ? then we 've got a general idea of the concepts and the materials we 're going to use . so now for the next meeting uh we 'll have to look at the look-and-feel design . it 's important that the corporate design image uh is going to be in the remote . so check out the corporate website maybe . the user interface design , it 's the same story . and product evaluation . so the industrial designer and user interface designer are going to work together on this one . but you 're going to get your instructions i think sended by the coach . so just um i will put these um minutes on the in the folder . industrial designer: okay . project manager: and then we 're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , i think . user interface: industrial designer: marketing: project manager: which are uh let 's see . i 'm not sure if you 're going to start right away to work together or i think you 're going to fill in the questionnaires first . user interface: yeah . project manager: and then you 'll get a message . marketing: yeah . user interface: yeah . project manager: so that 's uh basically it . maybe this one ? then we can save this one in the folders group . uh yes , it 's here . marketing: yeah . project manager: smartboard , there it it . so if you wan na have a look at it , it 's over there in the projects folder . user interface: yeah . project manager: and then i guess we 'll start in thirty minutes again . thank you . marketing: very good . user interface: okay . </s> [SEP]summarize the group discussion about case design .

firstly , the group reached a consensus that material should be plastic with wooden colour as opposed to wood . then , user interface brought forward a changeable case as a solution and was unanimously accepted . after that , the group discussed the shape of the control and chose single-curved for the time being . finally , they drew out a specific case design and roughly determined the position of each button while taking the convenience of left-handed users into account .

what decision did the group make on changeable cases when discussing case design ?[SEP] <s>project manager: okay . uh good afternoon . this is our third meeting already . marketing: good afternoon . project manager: i hope you enjoyed your lunch . i did anyway . um let 's see . presentation three . okay this is um the second phase uh we 're going to discuss today . it 's the conceptual design meeting . and a few points of interest in this meeting um are the conceptual specification of components . uh conceptual specification of design . and also trend-watching . um these are hopefully the points you addressed in uh your pre uh presentations you 're going to show me in a few minutes . um but first i 'll show you the agenda . uh first the opening . then we have three presentations . uh after that we have to come to a decision on remote control concepts . how we 're going to make it . and then we 're closing . we have about forty minutes . uh so i suggest let 's get started . uh did someone encounter any problems during the preparation ? no ? user interface: no . project manager: everything fine ? marketing: project manager: that 's nice . then a little uh thing about the last meeting . uh these are the points um we agreed on . the requirements and the target market . uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . and we are going to use default materials . um does somebody have any comments on these requirements ? maybe ? no ? these are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . and maybe we can uh work it out . and we 're going to target uh sixty to to eighty year old customers . so now everybody knows what we 're do we 're doing , um i suggest let 's get started with the presentations . so shall we keep the same uh line-up as uh last time ? marketing: sure . project manager: okay . marketing: i 'll start off then . project manager: good luck . marketing: doh . 'kay i 'm uh gon na inform you about the trend-watching i 've done over the past few days . um we 've done some market research . we distributed some more enquetes , questionnaires . and um besides that um i deployed some trend-watchers to milan and paris to well get all of the newest trends . and i 've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . um okay these are some overall findings . um most important thing is the fancy design . um the research indicated that that was by far the most important factor . um innovativeness was about half as important as the fancy design . by innovativeness this means um functions which are not featured in other remote controls . um about half of , half as important as the innovativeness was the was easy to use . um for our um group , we 're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . 'kay these are some more group specific findings . uh the older people prefer dark colours . uh they like recognisable shapes , and familiar material . and our surveys have indicated that especially wood is pretty much the material for older people . um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . um this leads us to some personal preferences . uh the remote control and the docking station should uh blend in in the in the room . um so this would mean no uh eye-catching designs . just keep it simple and well the docking station and small screen would be our main points of interest , because this would be the these would uh be the innovativeness in the remote control . so this would be very important that we at least include these features . um well the trend-watchers i consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . so you could imagine that uh the remote control will be standing up straight in the docking station . this is not really this is pretty much a new shape to uh older people . so they would prefer uh a design where the remote control just lies flat in the docking station . so it would be kinda more telephone-shaped . um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . the wood-like for the more uh exclusive people . people with more money . uh the grey-black colour for well people with less means . that would be all . project manager: okay . thank you . any questions about the the trends ? marketing: any questions ? project manager: mayb user interface: mm no . project manager: no ? okay , we go on to the next one . user interface: project manager: user interface: um 'kay um yeah . uh some uh research uh a about um designing of an interface . um the uh last meeting uh we had a about um uh using a f few buttons . so uh um uh that 's w what i what i want to uh uh to do in uh our design . so um finding an attractive uh way to control uh the remote control . um the uh i found some uh something about uh speech uh recognition . so maybe uh we can uh use uh that . um uh and uh using a little uh display . so um findings . um yeah just um we have just to focus on the primary um functions . so uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . um uh let 's see . um yeah and uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . so uh it 's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . just uh what we uh mentioned uh last uh meeting . um and yeah overall um user-friendly . so uh using uh large large buttons . um it 's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . so uh uh yeah . and and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or a and uh yeah . television uh put the sound off uh put the sound off uh . um let 's see . uh yeah . i was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . uh one push on the button uh you get uh uh small uh subtitles . um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who ca n't uh read small uh subtitles . so uh um yeah and w we have to keep uh in general buttons uh so um we 've got um the buttons we have to use . the on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . um the general buttons m more general b one button for shifting up and shifting down uh channel . um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . and um we can uh build in a function f which uh shows the channel or some uh which the t television is on . so um made a little uh picture of uh it . um see . um yeah . just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . um so uh people uh will uh recognise uh um the button . industrial designer: user interface: so um d display uh of it , it 's uh just a small display . uh um you can put it uh on top . um it 's uh most uh uh place where people uh , most of looks at . so uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it 's uh on place where um the thumb of of the so you you can uh easily uh shift up or shift down . um it 's uh quite uh handy place . so um and uh all the f functions for subtitle uh one button , uh for sound uh uh and uh for our design , um uh we have to discuss about it uh i think uh so uh the form of it so project manager: okay . user interface: and that 's it . project manager: uh thank you . industrial designer: okay . about the components design . um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . but if we choose for that option , the docking station would c become obsolete . so i do n't think it 's really an option . uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . it 's really up the the design that we 're gon na use . it 's uh does n't uh imply any technical restrictions . uh as a case supplement , we could um , i thought of that l later , uh a rubber uh belt , like a anti-slip . uh for the b buttons , we can use plastic or rubber . and the chip-set , um it says simple here , but it should be advanced , because we 're using an lcd uh screen . and as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it does n't really fit the image , unless we would start two product lines . form should follow function overall . um well the kinetic energy source is rather fancy . but depends on what we want . i think we should disc discuss that . um for the case , uh the supplement and the buttons , it really depends on the designer . and the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . and that 's it . project manager: okay . thank you . so that brings us to the discussion about our concepts . mm . marketing: project manager: 'kay . so these are the points we have to discuss . um first i think we can talk about the energy source , since that 's um has a pretty big influence on production price , uh and image . user interface: project manager: uh so uh f i think first of all we have to see uh it is possible to introduce kinetic energy in our budget , i think . industrial designer: yes w there there are four options . we could use the basic normal battery . project manager: yeah . industrial designer: uh a hand dynamo . project manager: okay . industrial designer: but i do n't think that 's really an option . user interface: industrial designer: you do n't wan na swing before you can watch television . marketing: project manager: yeah . industrial designer: uh solar cells . but not every room is very light user interface: mm . industrial designer: so it 's not a very good option . project manager: no . industrial designer: or the kinetic energy . project manager: yeah . okay . marketing: and how exactly does the kinetic energy work ? industrial designer: well y you basically shake your remote , and then it powers up . marketing: you just you use it and it works . user interface: industrial designer: yeah . project manager: yeah . user interface: nah . marketing: okay . well personally i do n't think that older people like to shake their remote control before they use it . user interface: industrial designer: yeah . that 's true . marketing: and besides that you mentioned it would make the docking station obsolete . industrial designer: oh . marketing: and i think our docking station could be one of the marketing issues with which we can um get great popularity for our product . project manager: yeah . user interface: but marketing: um wel user interface: what 's the function ? yeah f for loading up uh the batteries . marketing: yeah you could load up the batteries , user interface: b b marketing: you could um insert the find the lost remote control function in there . user interface: okay but uh it wo n't use uh much e energy uh i i believe . uh it 's uh just a small display so i believe uh it will run on one battery for um six months or f or or more . so i believe one battery uh is just enough . project manager: uh user interface: uh so project manager: uh well i think uh elderly people just like to have everything in place . marketing: that 's true . project manager: and i do n't think they they like uh remotes just laying everywhere in their rooms . user interface: okay . project manager: so maybe a docking station will help them give the remote a place . user interface: yeah . that 's true . yeah . project manager: and also what you said . um you can introduce voice recognition by uh finding back your remote . user interface: mm-hmm . project manager: but i think it 's um more efficient and cheaper to put it in the docking station . user interface: yeah . project manager: so you have a but button on your docking station which you can push , and then it starts beeping . user interface: okay . project manager: and then we can we can still use the voice recognition , but maybe then for only the the channels . user interface: yeah . uh . project manager: that 's safe . marketing: i 'm wondering um what will the voice recognition mean for the production price ? project manager: yeah . that 's a good point . industrial designer: mm i do n't have any information on pricing . so i 'll have to ask the manufacturing department . user interface: mm . marketing: 'cause in our earlier um market research , if you 'd allow me to go to the flat board , smartboard . project manager: yeah , sure . go ahead . marketing: um so it was open here . um we also um asked if w they would , if people would pay more for speech recognition in a remote control . well you can see here , our target group would not do that . project manager: no . marketing: so if that would increase the price for which we 're selling our remote control user interface: mm . marketing: i would greatly advise not to do it . project manager: yeah . user interface: marketing: i think that would be better to uh insert in our other product , that is meant for the project manager: yeah . marketing: younger people . user interface: 'kay . industrial designer: but that would also go for the lcd screen then i guess . it 's a bit higher percentage , but marketing: um well this is yeah but this is here the question was , would you prefer it . so that does n't really mean they would n't pay extra for it . and on top of that the lcd screen would um help in making the remote control easier to use . user interface: yeah . project manager: yeah . industrial designer: okay . marketing: and i think a voice recognition function would not make the remote control much easier to use . project manager: easier to use ? no , i think that 's a good point . user interface: but uh is uh our uh research um about um bi large uh lcd sh uh display , or uh just a small one uh we want to uh use ? marketing: um well this was for like an lcd screen like you would have on a on the the most advanced mobile phones . user interface: okay . marketing: so pretty large . project manager: yeah . user interface: yeah . project manager: i personally think the lcd screen we wan na use , with the extra information , i think nobody has anything against it . because it 's just uh some extra information , user interface: no . project manager: and it 's easy to ignore as well . so if you do n't wan na use it you just do n't use it . user interface: yeah . project manager: and um yeah i think the um maybe we have to uh discard the voice recognition . because it will increase cost uh signifi uh significantly . and i do n't think the i do n't think it will be a lot easier to use , as well . user interface: yeah . project manager: so that brings us back to the energy . if we do n't have the voice recognition , it will it wo n't use a lot of energy to use . um user interface: mm-hmm . project manager: so in that case we could use kinetic uh energy , but i think just a simple battery which you can reload on a docking station is just as good . and much cheaper as well . user interface: yeah . project manager: so industrial designer: and that 's the best choice . project manager: okay let me just choose for the battery . that brings us to the chip . industrial designer: well there is n't any choice there because we 're using the the the the display . project manager: just the advanced . industrial designer: so it 's got ta be advanced . project manager: okay marketing: 'kay . project manager: , advanced chip . and then we get to the point of the case . um which brings us a little bit back to marketing as well . uh if we wan na choose for wood or the black and grey . or both ? um as we saw there is not yeah wood is a lot more expensive to produce . marketing: mm-hmm . project manager: um but i think it will attract elderly people who wan na have something exclusive , which they can show off to their grandkids . marketing: mm-hmm . project manager: look i 've got a new remote control , and uh industrial designer: user interface: uh i dunno . marketing: well and i think most important factor there is the wooden colour . so it would n't actually have to be wood , project manager: yeah . that 's right . marketing: if it 's just user interface: mm . marketing: wood-coloured . project manager: but with colour was a lot more expensive ? or ? industrial designer: mm i dunno . project manager: you do n't know ? industrial designer: i 'll have to uh research . project manager: i think so because yeah . marketing: probably . project manager: it 's a lot more difficult to to handle and to to get in the right shape . user interface: mm . uh is it possible uh to make um changeable uh case . so um uh you 'cause uh yeah with uh mobile phones uh uh so uh like the nokia mobile phones , uh when you can change the case of it . project manager: yeah . user interface: so project manager: change the cases . yeah . user interface: maybe it 's possible uh possibility . so um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh project manager: you can sell the cases . user interface: yeah . project manager: yeah . i think that 's a very good option . because um then you can advertise as well with the give your grandfather a new case for his remote control , or whatever . user interface: yeah . industrial designer: marketing: project manager: because that 's a it 's something extra , it 's something other remotes do n't have , user interface: yeah . project manager: which we can get a great advantage point . marketing: yeah that is true . project manager: so and then you can make them with colour . black and grey , other colours as well . user interface: yeah . marketing: yeah . we would have to look carefully into the design though . project manager: costs . marketing: 'cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . the more original one , or the more standard one . project manager: yeah . yeah . so marketing: so that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: well i would n't design a telephone industrial designer: marketing: but user interface: marketing: well no i think w we should just , we should then just design one um project manager: remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: yeah . okay . marketing: so , but that should n't be too much of a problem . project manager: so everybody 's okay with the changing covers ? i think that 's a good uh good option . user interface: yeah . industrial designer: yes . project manager: changing case covers . marketing: um i heard our industrial designer talk about uh flat , single and double curved . project manager: yeah . industrial designer: yes . marketing: could you explain that a little more ? industrial designer: well the the general like most older remotes are flat , just straight . marketing: mm-hmm . industrial designer: and uh our d manufacturing department can also deliver single curved or double curved ca curved cases . marketing: and what would single curved and double curved mean ? industrial designer: um it would just only affect the form , for as far as i know . so it 's j really just up to the design department what we 're gon na use . it does n't really matter for the price or the functionality . marketing: okay . so we can pretty much just do whatever we want . industrial designer: pick one you like , yes . project manager: mm . okay . marketing: 'kay . that 's good . project manager: uh but the form has to be um it has to it 's has to be possible to stand up ? or just only to lie down ? marketing: no just to lie down . user interface: okay . project manager: and the the cover of the the docking station is also marketing: we 'll go for that . project manager: on top of the television then ? or not ? marketing: well or besides it . project manager: and you can just yeah then click it in . that 's okay . um so the interface . what type of interface do we want to use ? um maybe you can make a little drawing of it on the marketing: mm-hmm . project manager: on the the board . user interface: mm . project manager: does somebody have ideas for a form or user interface: uh we can just use the regular form of it , but it 's um not quite uh fancy . so um yeah . marketing: um you uh said you wanted to put the um changing channels button on the right side , user interface: yeah . marketing: so you could , so your thumb would be easily user interface: yeah . marketing: well uh i think that was a very good point 'cause i pointed out earlier that a lot of remotes cause r_s_i_ . user interface: marketing: so that would be great for that . um i thought maybe we could just make one of those buttons on both the left and the right side . user interface: for uh uh for marketing: for left-handed users also . user interface: yeah yeah . project manager: yep . user interface: mm . yeah we is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? and on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? or or is n't it ? marketing: for the volume . um well project manager: mm . marketing: that could yeah we could do that but i 'm not sure if that would be very good for the easy , ease of use . project manager: usabili yeah ease of use will be a lot more difficult , user interface: yeah okay . project manager: and then it 's user interface: uh . project manager: marketing: but if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . user interface: mm . marketing: 'cause it could be made all symmetrical and stuff . user interface: yeah project manager: but you have extra buttons . user interface: but project manager: so people can get confused . user interface: yeah . yeah . marketing: that is true . user interface: yeah . project manager: especially if they have the same writings on it . user interface: see um yeah . or we have to make a left uh for lefties project manager: ca n't we make uh ca n't we make a remote which you can flip over and use on the same user interface: and um project manager: functions as the normal one ? user interface: you mean um project manager: then you have to user interface: yeah if project manager: let 's see if i ca a blank one . and then you get here 's a little lcd screen . uh now i have to think . it 's a plus and a min . no it 's not very handy i think . because the plus and the min will be opposite user interface: mm no . project manager: and all kinds of user interface: yeah . marketing: yeah . project manager: no that 's not gon na work . i guess . maybe we should user interface: um project manager: yeah . but is it a problem that left-handed persons use a different hand ? i think the functions are that basic that nobody should have any problems with uh choosing a channel marketing: yeah . that is true . project manager: or user interface: yeah . it 's just uh u using uh your thumb . project manager: y yeah . yeah . user interface: so um it 's project manager: i think we could just uh leave it a normal shape . user interface: yeah . industrial designer: yeah . project manager: uh but maybe we have to make it a l a bit more fancy . in one or ano another way . user interface: yeah . um industrial designer: i think we should start by by choosing a case . because that 's the basis you 're building on . user interface: yeah yeah . project manager: yeah . marketing: yeah . project manager: um yeah industrial designer: so i could draw them out . project manager: just industrial designer: let 's look at the flat case . oh . it 's from the side so it 's rather normal . user interface: mm-hmm . marketing: mm-hmm . project manager: yeah . industrial designer: the the single curved so i 'm not really sure what they 're gon na look like , but i think it 's something like this . so this type should be better for you or better should prevent repetitive strain injury a bit . project manager: easier ? industrial designer: and the double curved s looks something like this i guess . user interface: mm . industrial designer: so th those are the three options we have . project manager: 'kay . marketing: mm . project manager: i suggest um the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it 's a bit , it has a bit of a angle . user interface: so um do you say this um s uh uh you got like uh sort of a i believe there ? marketing: mm-hmm . user interface: so um you want to put a display over here ? or not ? project manager: yeah . i think so . yeah . user interface: yeah . um yeah . uh project manager: but now it 's user interface: we can make it um project manager: do you have it upside down or user interface: mm ? project manager: do you have it user interface: that 's the top . project manager: this that 's top ? okay . user interface: so uh this top . this down . um maybe it 's possible to uh make this side like um let 's see . um colour uh okay . uh to make this side um like mm the right colour . project manager: user interface: um bit like so uh um in the form of your hand . so um uh it 's an project manager: yeah . user interface: so so the remote control have to um lay in your hand . so uh it 's possib um yeah for s so and project manager: so get your mouse . yeah . user interface: and to put uh the the buttons for um changing uh the channel uh over here uh project manager: yeah . that 's a good one . but i think it 's better to put the screen uh on top . user interface: yeah . industrial designer: yeah . user interface: uh rem project manager: so just flip it a hundred and eighty degrees around then you get here . user interface: yeah but this place um project manager: if you can have this one , you turn it like this . and then flip it upside down . user interface: uh it 's yeah i dunno um project manager: because uh maybe your hand is in the way , if you have the display here . user interface: yeah . marketing: mm-hmm . user interface: industrial designer: it 's more logical to have it on top as well project manager: i think i industrial designer: because , like on your mobile phone , it 's always above . user interface: yeah so project manager: on top . marketing: yeah . user interface: so project manager: yeah . user interface: industrial designer: oh maybe you should just s start on a blank page . project manager: . so marketing: yeah . project manager: then we get here 's that 's the curve . user interface: five minutes . project manager: here the display , and then buttons . yeah and then we can have a little bit off here and here maybe . just that 's for left hand and right hand users . user interface: yeah . marketing: mm-hmm . project manager: and then h the rest of the buttons over here . user interface: yeah . but um the on-off button , um still on the top uh project manager: yeah still here user interface: yeah . project manager: jus user interface: yeah . project manager: that 's marketing: and i 'd prefer the corners to be round . project manager: yeah . user interface: yeah . 'kay . project manager: should be more bit more friendly , marketing: think that would be better . project manager: yeah . marketing: friendly on the eye . project manager: 'kay . supplements . that 's okay . where 's my mouse ? then we 've got a general idea of the concepts and the materials we 're going to use . so now for the next meeting uh we 'll have to look at the look-and-feel design . it 's important that the corporate design image uh is going to be in the remote . so check out the corporate website maybe . the user interface design , it 's the same story . and product evaluation . so the industrial designer and user interface designer are going to work together on this one . but you 're going to get your instructions i think sended by the coach . so just um i will put these um minutes on the in the folder . industrial designer: okay . project manager: and then we 're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , i think . user interface: industrial designer: marketing: project manager: which are uh let 's see . i 'm not sure if you 're going to start right away to work together or i think you 're going to fill in the questionnaires first . user interface: yeah . project manager: and then you 'll get a message . marketing: yeah . user interface: yeah . project manager: so that 's uh basically it . maybe this one ? then we can save this one in the folders group . uh yes , it 's here . marketing: yeah . project manager: smartboard , there it it . so if you wan na have a look at it , it 's over there in the projects folder . user interface: yeah . project manager: and then i guess we 'll start in thirty minutes again . thank you . marketing: very good . user interface: okay . </s> [SEP]what decision did the group make on changeable cases when discussing case design ?

as marketing explained , a single remote control would be designed to fit into an original wooden cover as well as a standard plastic one , in order to meet the differentiated needs of the customers . as a result , besides remote control , two types of cases would also be sold as extra products .

why did the group give up the idea of positioning symmetrical buttons on both the left and right side ?[SEP] <s>project manager: okay . uh good afternoon . this is our third meeting already . marketing: good afternoon . project manager: i hope you enjoyed your lunch . i did anyway . um let 's see . presentation three . okay this is um the second phase uh we 're going to discuss today . it 's the conceptual design meeting . and a few points of interest in this meeting um are the conceptual specification of components . uh conceptual specification of design . and also trend-watching . um these are hopefully the points you addressed in uh your pre uh presentations you 're going to show me in a few minutes . um but first i 'll show you the agenda . uh first the opening . then we have three presentations . uh after that we have to come to a decision on remote control concepts . how we 're going to make it . and then we 're closing . we have about forty minutes . uh so i suggest let 's get started . uh did someone encounter any problems during the preparation ? no ? user interface: no . project manager: everything fine ? marketing: project manager: that 's nice . then a little uh thing about the last meeting . uh these are the points um we agreed on . the requirements and the target market . uh requirements are uh teletext , docking station , audio signal , small screen , with some extras that uh button information . and we are going to use default materials . um does somebody have any comments on these requirements ? maybe ? no ? these are just the the things we thought of , so maybe if you figured something else or thought of something else , just let me know . and maybe we can uh work it out . and we 're going to target uh sixty to to eighty year old customers . so now everybody knows what we 're do we 're doing , um i suggest let 's get started with the presentations . so shall we keep the same uh line-up as uh last time ? marketing: sure . project manager: okay . marketing: i 'll start off then . project manager: good luck . marketing: doh . 'kay i 'm uh gon na inform you about the trend-watching i 've done over the past few days . um we 've done some market research . we distributed some more enquetes , questionnaires . and um besides that um i deployed some trend-watchers to milan and paris to well get all of the newest trends . and i 've consulted some additional trend-watch trend-watchers , after the original trend-watchers return , about what the the best design would be . um okay these are some overall findings . um most important thing is the fancy design . um the research indicated that that was by far the most important factor . um innovativeness was about half as important as the fancy design . by innovativeness this means um functions which are not featured in other remote controls . um about half of , half as important as the innovativeness was the was easy to use . um for our um group , we 're focusing on the people of sixty to eighty y years old , this is um , these factors are slightly more equal . 'kay these are some more group specific findings . uh the older people prefer dark colours . uh they like recognisable shapes , and familiar material . and our surveys have indicated that especially wood is pretty much the material for older people . um this is , this image will give you a little bit of an impression about um the look-and-feel that um the remote should have . um this leads us to some personal preferences . uh the remote control and the docking station should uh blend in in the in the room . um so this would mean no uh eye-catching designs . just keep it simple and well the docking station and small screen would be our main points of interest , because this would be the these would uh be the innovativeness in the remote control . so this would be very important that we at least include these features . um well the trend-watchers i consulted advised that it b should be , the remote control and the docking station should be telephone-shaped . so you could imagine that uh the remote control will be standing up straight in the docking station . this is not really this is pretty much a new shape to uh older people . so they would prefer uh a design where the remote control just lies flat in the docking station . so it would be kinda more telephone-shaped . um besides that we would advise um to bring two editions , one with a wood-like colour and maybe feel , and one with a grey-black colour . the wood-like for the more uh exclusive people . people with more money . uh the grey-black colour for well people with less means . that would be all . project manager: okay . thank you . any questions about the the trends ? marketing: any questions ? project manager: mayb user interface: mm no . project manager: no ? okay , we go on to the next one . user interface: project manager: user interface: um 'kay um yeah . uh some uh research uh a about um designing of an interface . um the uh last meeting uh we had a about um uh using a f few buttons . so uh um uh that 's w what i what i want to uh uh to do in uh our design . so um finding an attractive uh way to control uh the remote control . um the uh i found some uh something about uh speech uh recognition . so maybe uh we can uh use uh that . um uh and uh using a little uh display . so um findings . um yeah just um we have just to focus on the primary um functions . so uh only uh buttons uh for uh sound , um for uh on-off , um uh shifting u up uh sa uh ca channel or uh down shifting down . um uh let 's see . um yeah and uh we uh need some uh new a attractive functions uh uh which attract uh uh people for using it . so uh it 's uh like a speak uh speech uh recognition and um a special button for selecting uh subtitles . just uh what we uh mentioned uh last uh meeting . um and yeah overall um user-friendly . so uh using uh large large buttons . um it 's uh possible to uh uh to make um quite cheap uh system for uh speech uh recognition . um you can think about um uh when you lost your um remote control , you can uh call it and um it gives an um sig signal . so uh uh yeah . and and uh for uh shifting up a sen uh c ch channel or uh for um uh putting out uh sound or something , you can uh just give a sign uh say um sound off or a and uh yeah . television uh put the sound off uh put the sound off uh . um let 's see . uh yeah . i was thinking about the special uh button for uh subtitles , um just one button to keep it uh simple . uh one push on the button uh you get uh uh small uh subtitles . um double push push um , if double click , um so uh you get uh big uh subtitles , for uh people uh um uh which c f uh who ca n't uh read small uh subtitles . so uh um yeah and w we have to keep uh in general buttons uh so um we 've got um the buttons we have to use . the on-off , sound on-off , sound higher or lower , um the numbers , uh zero to uh uh nine . um the general buttons m more general b one button for shifting up and shifting down uh channel . um also we want to uh use a little d display uh for um for displaying the uh the functions of the buttons . and um we can uh build in a function f which uh shows the channel or some uh which the t television is on . so um made a little uh picture of uh it . um see . um yeah . just um we can put uh the on-off button uh over in this uh corner , um almost uh e all uh remote controls uh are using a on-off button on that place . um so uh people uh will uh recognise uh um the button . industrial designer: user interface: so um d display uh of it , it 's uh just a small display . uh um you can put it uh on top . um it 's uh most uh uh place where people uh , most of looks at . so uh um and a special uh button for shifting up uh and uh shifting down uh channel , um it 's uh on place where um the thumb of of the so you you can uh easily uh shift up or shift down . um it 's uh quite uh handy place . so um and uh all the f functions for subtitle uh one button , uh for sound uh uh and uh for our design , um uh we have to discuss about it uh i think uh so uh the form of it so project manager: okay . user interface: and that 's it . project manager: uh thank you . industrial designer: okay . about the components design . um for the energy source we can use a basic battery or , a as an optional thing , a kinetic energy , like in a watch , which you just shake and it produces energy . but if we choose for that option , the docking station would c become obsolete . so i do n't think it 's really an option . uh for the casing , uh the uh manufacturing department can deliver uh a flat casing , single or double curved casing . it 's really up the the design that we 're gon na use . it 's uh does n't uh imply any technical restrictions . uh as a case supplement , we could um , i thought of that l later , uh a rubber uh belt , like a anti-slip . uh for the b buttons , we can use plastic or rubber . and the chip-set , um it says simple here , but it should be advanced , because we 're using an lcd uh screen . and as uh the trend-watcher presentation showed , um people like wood , but it raises the price and it does n't really fit the image , unless we would start two product lines . form should follow function overall . um well the kinetic energy source is rather fancy . but depends on what we want . i think we should disc discuss that . um for the case , uh the supplement and the buttons , it really depends on the designer . and the chip-set uh really should be advanced because otherwise uh it would really be a simple uh remote control . and that 's it . project manager: okay . thank you . so that brings us to the discussion about our concepts . mm . marketing: project manager: 'kay . so these are the points we have to discuss . um first i think we can talk about the energy source , since that 's um has a pretty big influence on production price , uh and image . user interface: project manager: uh so uh f i think first of all we have to see uh it is possible to introduce kinetic energy in our budget , i think . industrial designer: yes w there there are four options . we could use the basic normal battery . project manager: yeah . industrial designer: uh a hand dynamo . project manager: okay . industrial designer: but i do n't think that 's really an option . user interface: industrial designer: you do n't wan na swing before you can watch television . marketing: project manager: yeah . industrial designer: uh solar cells . but not every room is very light user interface: mm . industrial designer: so it 's not a very good option . project manager: no . industrial designer: or the kinetic energy . project manager: yeah . okay . marketing: and how exactly does the kinetic energy work ? industrial designer: well y you basically shake your remote , and then it powers up . marketing: you just you use it and it works . user interface: industrial designer: yeah . project manager: yeah . user interface: nah . marketing: okay . well personally i do n't think that older people like to shake their remote control before they use it . user interface: industrial designer: yeah . that 's true . marketing: and besides that you mentioned it would make the docking station obsolete . industrial designer: oh . marketing: and i think our docking station could be one of the marketing issues with which we can um get great popularity for our product . project manager: yeah . user interface: but marketing: um wel user interface: what 's the function ? yeah f for loading up uh the batteries . marketing: yeah you could load up the batteries , user interface: b b marketing: you could um insert the find the lost remote control function in there . user interface: okay but uh it wo n't use uh much e energy uh i i believe . uh it 's uh just a small display so i believe uh it will run on one battery for um six months or f or or more . so i believe one battery uh is just enough . project manager: uh user interface: uh so project manager: uh well i think uh elderly people just like to have everything in place . marketing: that 's true . project manager: and i do n't think they they like uh remotes just laying everywhere in their rooms . user interface: okay . project manager: so maybe a docking station will help them give the remote a place . user interface: yeah . that 's true . yeah . project manager: and also what you said . um you can introduce voice recognition by uh finding back your remote . user interface: mm-hmm . project manager: but i think it 's um more efficient and cheaper to put it in the docking station . user interface: yeah . project manager: so you have a but button on your docking station which you can push , and then it starts beeping . user interface: okay . project manager: and then we can we can still use the voice recognition , but maybe then for only the the channels . user interface: yeah . uh . project manager: that 's safe . marketing: i 'm wondering um what will the voice recognition mean for the production price ? project manager: yeah . that 's a good point . industrial designer: mm i do n't have any information on pricing . so i 'll have to ask the manufacturing department . user interface: mm . marketing: 'cause in our earlier um market research , if you 'd allow me to go to the flat board , smartboard . project manager: yeah , sure . go ahead . marketing: um so it was open here . um we also um asked if w they would , if people would pay more for speech recognition in a remote control . well you can see here , our target group would not do that . project manager: no . marketing: so if that would increase the price for which we 're selling our remote control user interface: mm . marketing: i would greatly advise not to do it . project manager: yeah . user interface: marketing: i think that would be better to uh insert in our other product , that is meant for the project manager: yeah . marketing: younger people . user interface: 'kay . industrial designer: but that would also go for the lcd screen then i guess . it 's a bit higher percentage , but marketing: um well this is yeah but this is here the question was , would you prefer it . so that does n't really mean they would n't pay extra for it . and on top of that the lcd screen would um help in making the remote control easier to use . user interface: yeah . project manager: yeah . industrial designer: okay . marketing: and i think a voice recognition function would not make the remote control much easier to use . project manager: easier to use ? no , i think that 's a good point . user interface: but uh is uh our uh research um about um bi large uh lcd sh uh display , or uh just a small one uh we want to uh use ? marketing: um well this was for like an lcd screen like you would have on a on the the most advanced mobile phones . user interface: okay . marketing: so pretty large . project manager: yeah . user interface: yeah . project manager: i personally think the lcd screen we wan na use , with the extra information , i think nobody has anything against it . because it 's just uh some extra information , user interface: no . project manager: and it 's easy to ignore as well . so if you do n't wan na use it you just do n't use it . user interface: yeah . project manager: and um yeah i think the um maybe we have to uh discard the voice recognition . because it will increase cost uh signifi uh significantly . and i do n't think the i do n't think it will be a lot easier to use , as well . user interface: yeah . project manager: so that brings us back to the energy . if we do n't have the voice recognition , it will it wo n't use a lot of energy to use . um user interface: mm-hmm . project manager: so in that case we could use kinetic uh energy , but i think just a simple battery which you can reload on a docking station is just as good . and much cheaper as well . user interface: yeah . project manager: so industrial designer: and that 's the best choice . project manager: okay let me just choose for the battery . that brings us to the chip . industrial designer: well there is n't any choice there because we 're using the the the the display . project manager: just the advanced . industrial designer: so it 's got ta be advanced . project manager: okay marketing: 'kay . project manager: , advanced chip . and then we get to the point of the case . um which brings us a little bit back to marketing as well . uh if we wan na choose for wood or the black and grey . or both ? um as we saw there is not yeah wood is a lot more expensive to produce . marketing: mm-hmm . project manager: um but i think it will attract elderly people who wan na have something exclusive , which they can show off to their grandkids . marketing: mm-hmm . project manager: look i 've got a new remote control , and uh industrial designer: user interface: uh i dunno . marketing: well and i think most important factor there is the wooden colour . so it would n't actually have to be wood , project manager: yeah . that 's right . marketing: if it 's just user interface: mm . marketing: wood-coloured . project manager: but with colour was a lot more expensive ? or ? industrial designer: mm i dunno . project manager: you do n't know ? industrial designer: i 'll have to uh research . project manager: i think so because yeah . marketing: probably . project manager: it 's a lot more difficult to to handle and to to get in the right shape . user interface: mm . uh is it possible uh to make um changeable uh case . so um uh you 'cause uh yeah with uh mobile phones uh uh so uh like the nokia mobile phones , uh when you can change the case of it . project manager: yeah . user interface: so project manager: change the cases . yeah . user interface: maybe it 's possible uh possibility . so um um you have just to make one um standard um remote control , and um yeah you can sell uh few uh project manager: you can sell the cases . user interface: yeah . project manager: yeah . i think that 's a very good option . because um then you can advertise as well with the give your grandfather a new case for his remote control , or whatever . user interface: yeah . industrial designer: marketing: project manager: because that 's a it 's something extra , it 's something other remotes do n't have , user interface: yeah . project manager: which we can get a great advantage point . marketing: yeah that is true . project manager: so and then you can make them with colour . black and grey , other colours as well . user interface: yeah . marketing: yeah . we would have to look carefully into the design though . project manager: costs . marketing: 'cause we would have to make one w uh control which would fit in with a wooden cover and a plastic cover . the more original one , or the more standard one . project manager: yeah . yeah . so marketing: so that would project manager: you suggest we should design two different telephones on which you can apply , yeah remote controls , on which you can apply different case covers , for example . marketing: well i would n't design a telephone industrial designer: marketing: but user interface: marketing: well no i think w we should just , we should then just design one um project manager: remote . marketing: one remote , but it would have to be fancy with either the wood cover or the plastic one . project manager: yeah . okay . marketing: so , but that should n't be too much of a problem . project manager: so everybody 's okay with the changing covers ? i think that 's a good uh good option . user interface: yeah . industrial designer: yes . project manager: changing case covers . marketing: um i heard our industrial designer talk about uh flat , single and double curved . project manager: yeah . industrial designer: yes . marketing: could you explain that a little more ? industrial designer: well the the general like most older remotes are flat , just straight . marketing: mm-hmm . industrial designer: and uh our d manufacturing department can also deliver single curved or double curved ca curved cases . marketing: and what would single curved and double curved mean ? industrial designer: um it would just only affect the form , for as far as i know . so it 's j really just up to the design department what we 're gon na use . it does n't really matter for the price or the functionality . marketing: okay . so we can pretty much just do whatever we want . industrial designer: pick one you like , yes . project manager: mm . okay . marketing: 'kay . that 's good . project manager: uh but the form has to be um it has to it 's has to be possible to stand up ? or just only to lie down ? marketing: no just to lie down . user interface: okay . project manager: and the the cover of the the docking station is also marketing: we 'll go for that . project manager: on top of the television then ? or not ? marketing: well or besides it . project manager: and you can just yeah then click it in . that 's okay . um so the interface . what type of interface do we want to use ? um maybe you can make a little drawing of it on the marketing: mm-hmm . project manager: on the the board . user interface: mm . project manager: does somebody have ideas for a form or user interface: uh we can just use the regular form of it , but it 's um not quite uh fancy . so um yeah . marketing: um you uh said you wanted to put the um changing channels button on the right side , user interface: yeah . marketing: so you could , so your thumb would be easily user interface: yeah . marketing: well uh i think that was a very good point 'cause i pointed out earlier that a lot of remotes cause r_s_i_ . user interface: marketing: so that would be great for that . um i thought maybe we could just make one of those buttons on both the left and the right side . user interface: for uh uh for marketing: for left-handed users also . user interface: yeah yeah . project manager: yep . user interface: mm . yeah we is it possible to um program it s so uh you got on the left side uh or on the right side uh buttons for for shifting u up and shifting up ? and on the uh other uh uh o other side uh buttons for uh shifting , uh for for the sound ? or or is n't it ? marketing: for the volume . um well project manager: mm . marketing: that could yeah we could do that but i 'm not sure if that would be very good for the easy , ease of use . project manager: usabili yeah ease of use will be a lot more difficult , user interface: yeah okay . project manager: and then it 's user interface: uh . project manager: marketing: but if we would make um a changing channels and changing volume button on both sides , that would certainly yield great options for the design of the remote . user interface: mm . marketing: 'cause it could be made all symmetrical and stuff . user interface: yeah project manager: but you have extra buttons . user interface: but project manager: so people can get confused . user interface: yeah . yeah . marketing: that is true . user interface: yeah . project manager: especially if they have the same writings on it . user interface: see um yeah . or we have to make a left uh for lefties project manager: ca n't we make uh ca n't we make a remote which you can flip over and use on the same user interface: and um project manager: functions as the normal one ? user interface: you mean um project manager: then you have to user interface: yeah if project manager: let 's see if i ca a blank one . and then you get here 's a little lcd screen . uh now i have to think . it 's a plus and a min . no it 's not very handy i think . because the plus and the min will be opposite user interface: mm no . project manager: and all kinds of user interface: yeah . marketing: yeah . project manager: no that 's not gon na work . i guess . maybe we should user interface: um project manager: yeah . but is it a problem that left-handed persons use a different hand ? i think the functions are that basic that nobody should have any problems with uh choosing a channel marketing: yeah . that is true . project manager: or user interface: yeah . it 's just uh u using uh your thumb . project manager: y yeah . yeah . user interface: so um it 's project manager: i think we could just uh leave it a normal shape . user interface: yeah . industrial designer: yeah . project manager: uh but maybe we have to make it a l a bit more fancy . in one or ano another way . user interface: yeah . um industrial designer: i think we should start by by choosing a case . because that 's the basis you 're building on . user interface: yeah yeah . project manager: yeah . marketing: yeah . project manager: um yeah industrial designer: so i could draw them out . project manager: just industrial designer: let 's look at the flat case . oh . it 's from the side so it 's rather normal . user interface: mm-hmm . marketing: mm-hmm . project manager: yeah . industrial designer: the the single curved so i 'm not really sure what they 're gon na look like , but i think it 's something like this . so this type should be better for you or better should prevent repetitive strain injury a bit . project manager: easier ? industrial designer: and the double curved s looks something like this i guess . user interface: mm . industrial designer: so th those are the three options we have . project manager: 'kay . marketing: mm . project manager: i suggest um the single curved , because maybe the curve is pretty good to put the the screen in . user interface: project manager: uh so that elderly people can uh use the remote control and at the same time look easily at the screen , because it 's a bit , it has a bit of a angle . user interface: so um do you say this um s uh uh you got like uh sort of a i believe there ? marketing: mm-hmm . user interface: so um you want to put a display over here ? or not ? project manager: yeah . i think so . yeah . user interface: yeah . um yeah . uh project manager: but now it 's user interface: we can make it um project manager: do you have it upside down or user interface: mm ? project manager: do you have it user interface: that 's the top . project manager: this that 's top ? okay . user interface: so uh this top . this down . um maybe it 's possible to uh make this side like um let 's see . um colour uh okay . uh to make this side um like mm the right colour . project manager: user interface: um bit like so uh um in the form of your hand . so um uh it 's an project manager: yeah . user interface: so so the remote control have to um lay in your hand . so uh it 's possib um yeah for s so and project manager: so get your mouse . yeah . user interface: and to put uh the the buttons for um changing uh the channel uh over here uh project manager: yeah . that 's a good one . but i think it 's better to put the screen uh on top . user interface: yeah . industrial designer: yeah . user interface: uh rem project manager: so just flip it a hundred and eighty degrees around then you get here . user interface: yeah but this place um project manager: if you can have this one , you turn it like this . and then flip it upside down . user interface: uh it 's yeah i dunno um project manager: because uh maybe your hand is in the way , if you have the display here . user interface: yeah . marketing: mm-hmm . user interface: industrial designer: it 's more logical to have it on top as well project manager: i think i industrial designer: because , like on your mobile phone , it 's always above . user interface: yeah so project manager: on top . marketing: yeah . user interface: so project manager: yeah . user interface: industrial designer: oh maybe you should just s start on a blank page . project manager: . so marketing: yeah . project manager: then we get here 's that 's the curve . user interface: five minutes . project manager: here the display , and then buttons . yeah and then we can have a little bit off here and here maybe . just that 's for left hand and right hand users . user interface: yeah . marketing: mm-hmm . project manager: and then h the rest of the buttons over here . user interface: yeah . but um the on-off button , um still on the top uh project manager: yeah still here user interface: yeah . project manager: jus user interface: yeah . project manager: that 's marketing: and i 'd prefer the corners to be round . project manager: yeah . user interface: yeah . 'kay . project manager: should be more bit more friendly , marketing: think that would be better . project manager: yeah . marketing: friendly on the eye . project manager: 'kay . supplements . that 's okay . where 's my mouse ? then we 've got a general idea of the concepts and the materials we 're going to use . so now for the next meeting uh we 'll have to look at the look-and-feel design . it 's important that the corporate design image uh is going to be in the remote . so check out the corporate website maybe . the user interface design , it 's the same story . and product evaluation . so the industrial designer and user interface designer are going to work together on this one . but you 're going to get your instructions i think sended by the coach . so just um i will put these um minutes on the in the folder . industrial designer: okay . project manager: and then we 're going to uh try to finish our project , and uh make a good design for all the grandfathers and grandmothers , i think . user interface: industrial designer: marketing: project manager: which are uh let 's see . i 'm not sure if you 're going to start right away to work together or i think you 're going to fill in the questionnaires first . user interface: yeah . project manager: and then you 'll get a message . marketing: yeah . user interface: yeah . project manager: so that 's uh basically it . maybe this one ? then we can save this one in the folders group . uh yes , it 's here . marketing: yeah . project manager: smartboard , there it it . so if you wan na have a look at it , it 's over there in the projects folder . user interface: yeah . project manager: and then i guess we 'll start in thirty minutes again . thank you . marketing: very good . user interface: okay . </s> [SEP]why did the group give up the idea of positioning symmetrical buttons on both the left and right side ?

firstly , despite the convenience of left-handed users , symmetrical button design would create extra buttons and hence inevitably confuse users . also , project manager pointed out that left-handed users have no difficulty handling the remote control by either side of hands . user interface added that a thumb was sufficient for this motion , so no difference should exist between left and right .

summarize the whole meeting .[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]summarize the whole meeting .

the group met to decide which features were desired by users and to decide how to design the shape and appearance of the remote control . marketing and user interface presented on what features were desired by remote control users , and industrial designer presented on the required internal components of a remote control . they decided not to pursue speech recognition and settled on designing a rounded one-handed remote control with minimal buttons .

what did the group discuss about merits of speech recognition inclusion ?[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]what did the group discuss about merits of speech recognition inclusion ?

the group decided that speech recognition appeals to mostly younger people . the team decided speech recognition is mostly just a gimmick and is not used unless it works very well .

what did marketing think about the merits of speech recognition inclusion ?[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]what did marketing think about the merits of speech recognition inclusion ?

marketing agreed that speech recognition gets old and is a gimmick . marketing also thought that since younger people are not the consumers spending money on remotes their preference for speech recognition might not matter greatly .

what are the benefits of the speech recognition feature ?[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]what are the benefits of the speech recognition feature ?

according to marketing 's research , ninety one percent of the youngest age groups said they would spend more money to buy a remote with speech recognition .

summarize the group 's discussion of market research on remote control users ' desired features .[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]summarize the group 's discussion of market research on remote control users ' desired features .

marketing presented the results of interviews conducted with remote control users . eighty percent of users indicated that they would be willing to pay more for a remote that looked fancier . fifty percent of users indicated that they generally only use about ten percent of the buttons on their remote controls . user interface then presented the difficulties of a universal remote and also mentioned that few buttons are needed frequently by users .

what features of the remote control did marketing think were important ?[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]what features of the remote control did marketing think were important ?

marketing thought that making the remote look cool and modern was important . marketing also thought that many buttons could be removed or combined . marketing also thought a tracking device and speech recognition could be good ideas .

did marketing and user interface agree on desired features ?[SEP] <s>marketing: project manager: okay . marketing: . project manager: right . okay . alright . is everyone here ? marketing: yep . user interface: yep . project manager: okay . this is our conceptual design meeting . and i 'll just take a few minutes and uh go through the previous minutes . um then each of you will have your presentation , um and then we will need to make a decision on the concept for the remote control . and then we 'll have uh forty minutes for finishing up . um i 'll go through the mee through the minutes first . um , we just refreshed our our uh goal of making the finest remote control available . industrial designer: project manager: um we decided that , or we know that we need to use company colours , company logo . um and our marketing expert uh gave us some i uh information from interviews with a hundred different remote users . um with some statistics that backed basically what we were thinking before . people thought their remotes were ugly , um um that remotes zap a lot . um they only use uh a finite amount of buttons . industrial designer: project manager: um and that they often lose the it 's easy to lose a remote . um which were all things we were thinking we would wan na make it simple . um and uh some sort of locator . either a button or tracking device . um and that it should look different than what 's out there . um kind of mixed mixed response on the speech recognition . the younger people said they wanted it , older people did not . um uh i think we decided that um the expense was not necessarily worth it , and that it was probably a gimmick , that um would increasingly wear on the consumers ' nerves . um then the user interface designer um explored some of the technical functions of the remote . um the simple versus the um the complex . the simple one being better for a user , the complex better for an engineer . um um and some personal preferences that were found in that would be that it should be a user-oriented remote , something simple . um and that we did n't wan na go with a universal remote , because uh increasing cost and increasing complexity . um we would just have a tv remote . um and that we should also focus on the appearance of the remote . have it s be something that looks different . and finally our um industrial designer uh gave us a rundown of how the remote will work . um from energy source , um uh what we would use . batteries because we do n't wan na have a a cable . um how that would power the remote and the lamp . if we were to to have one . uh um the user interface then would connect to a chip , which would work with the infrared controls uh to send the signal to the tv . um i believe then we came up with a couple of ideas for what we think the design of the remote will be . um um something that will fit into uh easily into someone 's hand . and with a , just a few buttons . just the basics . and with a scrolling um function also . okay and i will leave that , leave it at that . so marketing ? marketing: okay . project manager: we 're watching trends . marketing: yep . can i have your cable please ? project manager: i suppose that you can have this . industrial designer: marketing: thanks . okay so i was looking at trend-watching . um unfortunately i was n't given too much information . i was given a brief executive summary , and then an update on some recent fashion trends that we might like to look at . and then i 'll just tell you some personal preferences that i got from that . um okay the most important finding was that the fancy look-and-feel seems to be twice as important to the users as the current functional look-and-feel design , which i think we 've kind of already discussed before . um the second most important finding was that the remote should be technologically innovative . and again these are all things we 've kind of already come up with on our own , but this just backs it up . and thirdly the remote would be easy to use . as far as fashion update , we 've learned that fruits and vegetables will be the most important theme for cloths , shoes and furniture . industrial designer: marketing: so that might be a bit of a challenge to incorporate this into our remote , but we can try . um and also , as opposed to last year , this year the material is expected to be spongy in feel . okay so from that um , as we 've already said , we need to focus on a fancy look-and-feel . um i think we 've already discovered that it 's kind of hard to go away from the traditional rectangular design . but i think that , even if it 's very subtle , we need to kind of trick our consumers , so they at least get the idea that they 're getting something that 's new and modern and sleek and whether it 's through the shape or the colours or all of that . um for technologically innovative , we 've talked about the tracking device . we brought up the idea of having two pieces , which we could discuss further . and manuel had suggested um the energy source and the user interface , discussing some of those , um that we could change a little bit . we need to keep it simple , have limited buttons , which i think the two piece idea might be really beneficial for . um we need to incorporate this fashion trend of fruits and vegetables . i do n't know , i mean i guess the two options are if we had our remote in the shape of a fruit or vegetable . project manager: a banana shape ? user interface: oh it was sort of banana shaped . marketing: yeah . yeah . right . or with exterior designs . but my question is , i mean the stereotypically speaking , you kind of picture males with their remote controls , and i 'm not sure how they 'd feel about having fruity logos on the outside . project manager: marketing: so maybe we could have something that 's somewhat removable , or i do n't know , different options for female , male target groups . and then the spongy feel . i guess we could look at mobile phones and other technology that 's out there . c and look at different types of material that might please our users who want spongy-feeling remote controls . so that 's that . project manager: so possibly like a uh , industrial designer: alright . marketing: project manager: sorry , just to butt in for a second . possibly uh like a cover like they have for mobile phones ? marketing: that 's what i was thinking yeah . user interface: those like , yeah , sort of spongy ones . project manager: you have one with a flag , and one with a banana and one that 's a spongy user interface: marketing: yeah . so when you buy your remote you can buy project manager: feel to it . you can marketing: various coverings . project manager: mm various covers . user interface: what 's it called ? cust you personalised , yeah . marketing: personalise your remote . project manager: we could leave that to the cover department . user interface: yeah . marketing: mm-hmm . industrial designer: project manager: we all know they 've got nothing to do all day . industrial designer: marketing: industrial designer: user interface: okay . why ca n't i see the crazy . um yeah i talking about the interface concept and how the customer relates to , will use the , consumer will use the actual device . um so i 've looked at some of the stuff i was sent , um , try and get some inspiration . but keep in mind that our own ideas that we had . um i was sent some information from the company saying that they , the technology department have devised a new speech recognition technology , where you can program questions into such devices . they gave an example of a coffee machine where you program a question , you program the answer , and the machine responds accordingly . um okay . there 's different ways of a user can use products l like a remote . um there 's a graphical use , where you you look at pictures and well on a screen . a command line where you obviously type things in , and you get a response . um and then it ju that 's just to point out the sort of inconsistent u sort of use of interface in remotes . you ca n't really see that picture well , but there 's various different remotes , once again with lots of different buttons on , making it more complicated . industrial designer: user interface: so , then i had a look at new products that are on the market . not necessarily remote controls but ones that you 'll recognise . um this is the voice , there is a voice recognition remote control , which can control mus multiple devices . i have a there is a picture . you surf your favourite channels uh with your voice . store up to eighty speech samples , controls four devices , tv , cable , satellite , v_c_r_ , d_v_d_ and audio . and you can record your own v verbal labels , that are connected to remote control functions . so the technology is there . um the one on the left is very similar to what we drew up on the board in the previous meeting , where there has scroll down functions on the side . you can sort of just make those out . and then on the right is obviously an ipod , which is you know possibly one of the simplest things to use out there , and really is , and all that is is just a a nice big scroll menu that y you sort of go through . that is a possibility . and nothing 's simpler really . um then there 's things like this , which is a a a kid 's remote , where the the parents have the facility to control and program what children can watch before . so the remote control it o only allows them to access the channels that their parents want them to watch . and um it means that th children have a novelty of having their own remote control . so i do n't know if there 's a possibility of having one remote contr you know like we just had two components , maybe it can have more components you know , different remotes . um the point made at the end there here is that you have to be sort of be need to be clear on your um devices , as to what , you know , things you use . sometimes an arrow pointing down , which may suggest volume down , could become confused just as a v_ for volume . just little things like that , which would need to be made clear in the design . um i think , d carrying on from what i 've already said , a user friendly remote with minimum buttons . maybe we 've so suggested this two-part thing , where if it was to have a speech recognition thing , you could maybe control that on the do it or program all that on the control bit . and then just have the simple sort of hand-held thing that we sort of devised earlier , as the actual remote . um i do n't it could be a graphical display , the actual remote contr the actual control port maybe could have like an ipod where you just sort of control through the menus . stuff like gets more and more compli complicated . and then the the hand-held bit should be ergonomically designed . and that is it . why am i oh yeah . just . where are we ? uh . just to sort of show you . m they 've even got things like that . project manager: user interface: huge things . which is just for your gr ninety year old grandma yeah ? project manager: marketing: industrial designer: that 's industrial design for cranes , stuff like that . user interface: yeah . yeah . project manager: notice the giant dog bone shape ? marketing: dunno . industrial designer: makes sense , makes sense . user interface: and that yeah . industrial designer: project manager: also good for animals . user interface: yeah . see . things . . why 's my screen crazy ? industrial designer: uh well let 's see . i 'm going to bore you with a couple of descriptions of the interior . project manager: marketing: industrial designer: just to to make it more obvious what we have to fit in there , and that we do have to fit the stuff in there . i 've more information on possible materials um as well . what we can and can not do . um but let 's just wait for this to load up and i 'll show you what we 're talking about here . okay . the details of the components ' design , as you can see there , what we have is the board , main board of the remote control . the underside , that 's pretty cheap piece of of technology really top left side you can see the chip , which is the , what we were talking about , this was is the device to recognise the signals the input , and it passes it on to a row of um further transistors and stuff like that on the right side that actually amplify the signal , which later on is being , is being transferred to a infrared lamp which then um of course shines infrared light onto the television which then will recognise what signal um it 's getting and will do what you tell it . um so much for the the workings of the of the uh remote control itself . its job is to wait for you to press a key , then to translate that key press into infrared light signals , um that are received by the television . when you press a key um you complete a specific connection . the chip senses the connection and knows what button you pressed . it produces a morse code line signal specific to that button . right . pretty clear . transistor amplifies the signal and then sends the m sends the signal to the l_e_d_ which translates the signal into infrared light . the sensor in the tv can see the infrared light , and seeing the signal reacts appropriately . this is the circuit board from the other side . um the lower part of it , i do n't know if you can see that properly , with the green greenish board is is what we what we saw in the first the first slide just flipped over . um you can see the circuit board itself . that 's the cheapest uh way to make electronic connections basically on the market . um what you do is you have , do n't have cables , but you have the connections actually in these in these lines on the on the board . these are the actual keys that are being pressed . they close the electric circuit . that then sends the signal to the chip on the other side . that would be behind here . um which uh sends it over to the transistors and all that stuff that marketing: industrial designer: amplify the signal and all that is being sent to the infrared lamp up there . now as you can see this is the the rubber button version of it . um the way it works is that you have the keys here . the rubber button has a little metal uh plate on the other side , which closes the circuit here . and thus gives on the signal . now this is the simple version . um we are talking um this this the simple and cheapest version at the same time . we are talking something more complicated of course , it 's going to be more expensive as well . and not only that . um we are also restricted in the use of our outer shell , or in the material that we could use for our outer shell . um i 've gotten some information that we could use for the case material plastic , rubber , as well . um rubber that is used in these anti-stress balls . so it 's pretty squishy . that would that would serve that purpose . marketing: spongy ? industrial designer: um we could also use wood , or titanium . project manager: what 's the approximate per hundred thousand for the titanium ? user interface: marketing: user interface: industrial designer: oh fya marketing: industrial designer: i do n't have an information on that . however our company obviously can provide us with uh with the titanium , so i assume , i 'm , i was given an okay to use it . project manager: industrial designer: it certainly is an expensive material , project manager: industrial designer: i 'm aware of that , but i was given an okay . marketing: industrial designer: but there are certain restrictions to certain materials . now let 's first go through the list with the materials . so we what we can use is plastic , rubber , wood and titanium . can also mix these . um as for the energy source , um we were talking about that shortly in the other meeting . um what we could use is , or what i was offered , or what we could use , is a basic bateer battery . right ? uh a dynamo . interestingly enough . marketing: industrial designer: um we could use solar cells . or a device that was not n not further specified that provides kinetic energy . such as like watches you know . where you just move them m move the the actual device and this pr uh provides it with with uh some energy . so um obviously i personally have to say that dynamo is out of the question really . project manager: user interface: mm . marketing: industrial designer: you do n't wan na wind up your remote control before you can use it right ? um solar cell is interesting . may fail though , every here and there . user interface: would you have to leave it by the window ? industrial designer: mm . yeah user interface: yeah . industrial designer: . or you know you lose it , it lies behind the couch for a week user interface: yeah . industrial designer: and yeah mm . project manager: works well in arizona but in edinburgh not so industrial designer: always the you but marketing: y probably not yeah . industrial designer: exactly . user interface: yeah . industrial designer: um the kinetic energy thing um might work , um but the same problem . you leave it lying around and you first have to shake it before it it starts to work . marketing: industrial designer: so i 'd say what we 're stuck with really is um the basic battery . which also makes a base station basically obsolete . we do n't need that then . um however our interface options are push-buttons . in which uh in the production of which or in manufacture of which um our company is expert . um however we 've discussed that scroll wheels are a better option . and they are possible . we have an okay for scroll wheels . okay . um however when it comes to the scroll wheel of the ipod i 've one big objection and that is that we have to fit an lcd into the remote control as well . this however may exclude certain um materials . if you have a squishy uh kind of remote control , then an lcd screen may be affected by the movement . hence we might not be able to put it in there . so um there 's also restrictions to , when it comes to the chip . if we have a more sophistic uh sophisticated scroll wheel rather than this very basic uh set-up that we that i 've just presented , um the chip has to be more s more sophisticated and thus more expensive as well . i do n't have any details to , when it comes to the cost but um it will be a significant difference . i 'd rather say drop the titanium and therefore let 's have a more sophisticated chip , but that 's not up to me to decide really . so that 's for the for the scroll wheel . um it limits our choice and squishy is hip , so i 'd say rather not go for for that . let 's see now . um um solar cells can not be used on a curved or latex um surface or um remote control . but obviously that 's not our problem um since we have decided or against solar cells , i assume right ? or is anybody still marketing: mm . user interface: yeah . project manager: no i think i think batteries are probably the way to go . industrial designer: alright . marketing: no . hmm . industrial designer: alright . user interface: yeah . industrial designer: uh which makes it very conventional but therefore traditional i assume . um um with the titanium um we can not make it a curved design . we would just be able to make it flat and and um yeah a straight design pretty much . which i assume would exclude uh some of the more sophisticated versions . user interface: would the sort of spongy and the the plasticky thing y you can get those mobile phones that initially have a it is plastic but then they have sort of a a s a cover on it which is just sort of soft and stuff . marketing: mm . like a covering . yeah . user interface: so i do n't know if that would still be possible to have you know in plastic . but then where do people hold it ? project manager: yeah . user interface: just all be sort of spongy . marketing: the we can have the fruits and vegetables on the spongy parts , so they can remove it . user interface: so you as the the possibility of having a a graphical display on it , like a screen ? like the ipod ? industrial designer: you can have an lcd screen . um but therefore no rubber will be used . user interface: right . industrial designer: alright ? so plastic yes , titanium yes , but this will of course influence the form . with plastic , as i understand it , you can use any form . um latex is tricky . or rubber and um and titanium also seems to be tricky when it comes to the form . so the way to go is if you want a scroll wheel you either make it flat and angular , uh add an lcd screen , and um then you can basically choose either plastic or titanium . or wood even . user interface: yeah . industrial designer: um if you wan na make it a particular shape , use plastic . add an lcd screen , add a scroll wheel , that 'll be fine . user interface: yeah . industrial designer: or make it just push-buttons . basically plastic gives you the b biggest variety of of options . maybe not the nicest feel . or not much originality really . project manager: so the ru wait the rubbery we can shape it however we want ? or the rubbery we can not ? industrial designer: with rubber we could uh sh pretty much shape it the way we wanted it , project manager: 'kay . industrial designer: but we can not add scroll wheels , and we can not add an lcd screen . project manager: mm . marketing: mm . project manager: mm . industrial designer: that 's the tricky thing . user interface: could we not you know have a shape with a scroll and the screen , and then j just sort of that initial shape we had , just which is uh sort of banana-esque . so that 's thing if we did it yellow . project manager: yeah . user interface: and um you know you just p stick on just sort of rubber things that that sort of grip the thumb bit . they would n't have any they 're just on the exterior . they would n't be necessary to the actual shape of the thing . project manager: is that an option , a plastic shell with a rubbery coating on at certain spots ? industrial designer: s certainly can be done yes . um yeah . if that does n't affect the functional side of it all . user interface: yeah . industrial designer: like say just the underside or so then it can be done . i assume . yeah . so the fruit design um how about um affecting the surface of the actual um remote control ? say we do n't make it p a particular fruit shape obviously , marketing: mm . industrial designer: but uh give it like the surface of an orange , banana , whatever . you name it . user interface: mm . project manager: what about a smell ? industrial designer: just design-wise . user interface: marketing: project manager: t to the remote ? industrial designer: mm . nice one . user interface: you could just sell it in different colours as well i suppose . in different ye yellows . marketing: bright citrus colours yeah . industrial designer: mm . user interface: i do n't suppose we have to stick to co industrial designer: well we we 're supposed to stick to the company colours though , user interface: stick to the colours yeah . marketing: oh yeah . industrial designer: that 's yellow and grey . marketing: yellow and grey . project manager: yellow and grey . industrial designer: so what have we , lemon , banana , is user interface: mm grapefruit . project manager: grapefruit . industrial designer: grapefruit marketing: industrial designer: is what we 'd go for , when it comes to the outer appearance perhaps . but mm . project manager: i would say , if i were to make a decision , i would probably put the fruit aspect at the lower lower end of the spectrum of of importance . user interface: yeah . marketing: user interface: . project manager: um marketing: i think having a shape could be a little ridiculous , project manager: marketing: like user interface: yeah . industrial designer: well we have it banana-shaped already , kind of . marketing: well we kinda do yeah . user interface: yeah . industrial designer: so project manager: well perhaps the implied shape will be enough to lure that fruit-minded remote buyer . user interface: yeah . and if it if it was done yellow , which is a company colour . marketing: and if it 's yellow ? industrial designer: right . project manager: it 's it 's yellow . it 's curved . industrial designer: i it 's yellow . marketing: grey buttons yeah . project manager: it 's sort of industrial designer: well so why not add a couple of grey stripes and make it look like a banana ? project manager: couple of couple of grey stripes . marketing: user interface: yeah . project manager: we could put the grey stripes on the bottom so that that person could turn it over . user interface: on the the gr the rubbery grips could be grey . project manager: it would look like a banana just sitting on their table . marketing: mm . user interface: yeah . industrial designer: there you go . project manager: rather than rather th industrial designer: marketing: user interface: it could and then you could actually h put the banana-shaped thing on the fruit bowl , on the coffee table , marketing: oh . user interface: and then people would always know where it was . project manager: maybe the holder , if we were to have a holder , it could be shaped like a fruit . marketing: nice . could look like a fruit bowl . industrial designer: it could be an ape . project manager: could be , marketing: user interface: yeah . project manager: it could be an ape or a fruit bowl . we could have a variety of options here . user interface: yeah . industrial designer: marketing: project manager: marketing: 'kay . industrial designer: yeah . project manager: do you have more to your presentation ? industrial designer: that 's pretty much it . i informed you about the materials , what the interior has to look like , and what the limitations to certain materials are on project manager: oh . industrial designer: there you go . project manager: okay . i 'm gon na plug in here real quick . if i could . industrial designer: sure . hang on . there you go . project manager: like i said we have to make a decision on a couple of these items here . um ow . ow . marketing: so is the two piece idea out ? or have we not decided ? user interface: well we sort of rid of that because gon na use a battery . and the base station might not be necessary . marketing: oh right okay . industrial designer: well we can still design a two-piece uh remote um without having a base , having one of them be a base station , user interface: yeah . marketing: industrial designer: but just have it be an optional either big remote with lots of functions , or you take out the smaller piece . user interface: yeah . marketing: mm . industrial designer: we can still do that . however of course this would be like designing two remotes pretty much . project manager: mm-hmm . industrial designer: so um which then , as i understand it , would probably limit the , limit again the the the use of certain materials , because they would be too expensive . say like have a scroll wheel and uh on both of them , or have an lcd screen and so on so on . you 'd probably have to stick rather with a just traditional rubber button marketing: mm . industrial designer: design which we saw there . marketing: mm . industrial designer: but could be done , of course . project manager: okay . uh so these are the decisions that we do need to make by the end of this meeting . um for our components concept we need to come up with the energy source , um the chip-on-print , and the case . probably case um material . and probably a shape also . um and then for the user interface concept we need to decide what the tape , what , what the type is . and what kind of supplements we 'll have . um energy source i think we 've , i think we 've decided batteries , although not exciting , are probably our best bet . industrial designer: right . project manager: and we have five minutes . industrial designer: okay when it comes to the chip-on-print , as i said , the the more advanced features you want , um the fancier the chip has to be and the more expensive . uh if you want just a normal button version , the chip-on-print is gon na be marketing: mm . industrial designer: a cheap one . project manager: 'kay . industrial designer: right ? project manager: so um i guess we should pick the case then . if we go with the plasticky case , or the the plastic case , um then the chip-on-print is still kind of , we could have either or . we could have a complex one or a a non-complex . but did we decide that the rubbery feel was important enough to us ? industrial designer: yeah . marketing: well what about what you said , like putting the user interface: just project manager: . user interface: just maybe marketing: finger grips just on top of the plastic ? user interface: yeah . just a little bit of . project manager: okay . so we would , we would have the lcd screen ? industrial designer: as long as the pla uh the rubber is nowhere near the controls , yes . project manager: 'kay . so i guess the case would be plastic , with perhaps that 's not even enough rubber to qualify as being part of it . it 's more of a su it 's more of a supplement maybe . industrial designer: . user interface: yeah . industrial designer: m more of a l lamination perhaps . marketing: yeah . user interface: yeah . marketing: so then for the scroll , are we going for the ipod type ? user interface: yeah i think so . i think marketing: yeah ? okay . project manager: which will require a more expensive chip-on-print right ? industrial designer: yes . it does . project manager: 'kay . so i guess that , is that , is that about it ? so we have a good idea of what we 're gon na need to to do on this ? industrial designer: right . project manager: um okay so we will have another meeting in thirty minutes . um here 's what 's gon na be going on . um um ryan you 'll be working on the user interface design . um manuel you 'll be working on the look-and-feel design . industrial designer: right . project manager: corrine we 'll want a product evaluation . and the two of you get to play with the uh modelling components and uh user interface: marketing: project manager: maybe and and get us a prototype . which should go along well with your look-and-feel design and your interface . user interface: project manager: so that basically just be working on the prototype , uh we 'll accomplish your other two actions . industrial designer: project manager: alright . okay . let 's do it . industrial designer: </s> [SEP]did marketing and user interface agree on desired features ?

marketing and user interface agreed on the importance of fewer buttons for a user-centered remote . marketing and user interface also agreed on the importance of the appearance of a remote control .

summarize the whole meeting .[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]summarize the whole meeting .

this is the fourth meeting . project manager began a detailed design meeting with industrial designer and user interface 's overall design presentation . industrial designer and user interface introduced the remote control was green with a light-blue screen of lcd , scroll and microphone function and the rr logo . marketing put up a questionnaire so group members discussed and evaluated remote design . the final average score was two . then the group calculated production cost . after calculation , the production cost was eighteen fifty and surpassed the company 's budget . so the design was changed and functions such as scroll and microphone were lost to satisfy the budget . the group evaluated the project and gave some suggestions about the whole process .

summarize the discussion on evaluation criteria of remote control .[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]summarize the discussion on evaluation criteria of remote control .

based on the analysis of user requirements , the group evaluated remote control by answering questions on the questionnaire . the questions on the questionnaire were mainly about fancy design , innovation , simplicity , target people , shape , colour , material , function , logo , etc . the final average score for remote control design is two . marketing thought it was a quite good score .

summarize the discussion on the usability of remote control .[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]summarize the discussion on the usability of remote control .

marketing wondered if all the buttons were easy to find . user interface thought most of the buttons were easy to find except options . options were easy to find by touch . meanwhile , industrial designer thought all the buttons were easier to find than a regular remote control . however , marketing insisted that options were not found that easy .

why did group think the remote control can be easily used for both young and old ?[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]why did group think the remote control can be easily used for both young and old ?

industrial designer thought this remote control was the most useful ever with regular and easy controls . in user interface 's opinion , old people can use speech functions after reading manuals . with speech recognition , channels would be changed easily and elder 's questions would be answered . project manager agreed the speech function would make remote control easier to use , even for elders .

summarize the discussion about production finance .[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]summarize the discussion about production finance .

at first , the cost of remote control was eighteen and a half which highly surpassed the company 's budget . group had to change the design and lose functions so that the budget could fill the company 's standard . under this circumstance , the new design changed shape and lost functions such as scroll and microphone until the cost was twelve fifty . in addition , remote control changed to a single curve shape and battery without a solar cell made of rubber material .

summarize the discussion about budget control .[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]summarize the discussion about budget control .

industrial designer thought scroll wheel should be changed and the curve was not needed . project manager suggested dropping speech recognition for four euros cut . after a discussion about material , function , colour , chip , lcd and shape , the group decided to lose function as scroll wheel and microphone , change colour to only green and shape to single curve so that cost could be twelve fifty .

why did user interface disagree with losing speech recognition in the discussion of production finance ?[SEP] <s>project manager: good . industrial designer: beep . oh . project manager: so well uh user interface: what ? project manager: welcome everyone . user interface: yeah . project manager: um as you may have noticed i uh user interface: industrial designer: project manager: created separate folders because it was uh tending to get a little busy in our uh shared project documents uh folder . user interface: yeah . project manager: i do n't know if everybody uh put their own uh documents in the right folder , which is for now the detailed design meeting . marketing: that 's new one ? project manager: yeah . user interface: we did n't make any uh industrial designer: uh , we should save that one . user interface: oh in project manager: then i 'll move this one . user interface: did n't we just do that ? industrial designer: yeah , save in the folder . save as project . user interface: oh . project manager: oh no , this is just one big document , so you can leave that wherever it is . industrial designer: oh , okay . project manager: and we have a evaluation left here . user interface: industrial designer: hmm hmm . project manager: okay . industrial designer: agenda . project manager: well not main documents this time . oh uh yes . user interface: hmm ? project manager: i have it open myself i guess . um well the detailed design meeting huh ? we 're finally getting somewhere hopefully . industrial designer: user interface: project manager: um what are we going to do ? i 've opened it already . um i 'm still going to take some minutes , and if i 'm right , you two are going to give a prototype presentation ? industrial designer: oh , sorry . marketing: industrial designer: project manager: are n't you ? user interface: we could . project manager: yes , you are . industrial designer: project manager: and uh m did you do something with evaluation criteria ? marketing: yep . yep . project manager: good . and we have a correct agenda . and uh then we have to look at something which is less nice , the finance uh aspect , whether we can afford what we have designed , user interface: oops . project manager: and if we can we can uh commence the final part which is the production or project evaluation , how did we work together and what are the results , and how happy are we with those . okay , well finance uh will be later . now i 'd like to give the word to you two . user interface: yeah . industrial designer: okay . user interface: well uh industrial designer: get up stand up . just user interface: we made a prototype . industrial designer: 'kay . user interface: we first start with the overall uh this is about the total remote control . industrial designer: view . user interface: we made it green . industrial designer: just example colour , user interface: yeah . industrial designer: so uh there 's one of the colours we would like to uh see in our prototype . user interface: it 's a fresh colour . and uh the screen light blue . oh uh this the scroll button and the microphone on the on the sides here under . and the r_ and r_ logo , it just says r_ and r_ now , but uh industrial designer: okay ? user interface: any questions so far ? marketing: big microphone . industrial designer: yeah , user interface: yeah . industrial designer: just uh just an idea about how to m th that could also be possible . marketing: oh okay . that 's the place where it 's going to be , not the size . user interface: yeah . industrial designer: uh well , it 's an idea in a so . user interface: oh y you perhaps you should make it a bit big , so people know it 's there and uh industrial designer: do not forget it . user interface: uh marketing: mm-hmm . industrial designer: to function it it does n't really have to be sm uh big of course . user interface: hmm . marketing: yeah , okay . of course . industrial designer: the microphone could be just a minor uh hole uh on the left uh button . marketing: mm . mm , th yeah . industrial designer: okay um marketing: small . industrial designer: we also made some uh ideas about how uh the options menu would work . uh using the scroll button on sides uh y uh i uh um user interface: you push the scroll button industrial designer: yeah , you push the scroll button user interface: and it 's claps out if there 's a industrial designer: and a drop down menu or a pull out menu comes out and uh you get uh you get the options uh becoming available . for example uh tv settings , uh remote settings , et cetera . user interface: remote settings , et cetera . yeah . industrial designer: so uh you can scroll down too with the scroll uh button , uh as you can see oh , it 's here , just push it in , uh the menu comes out like this and uh i it all becomes visible . um user interface: yeah . and you could also touch it so that it comes out , industrial designer: yeah , that 's c user interface: and and use the the the scroll thing as a with your fingers . industrial designer: yeah . indeed . user interface: yes . industrial designer: okay , um it 's also uh nice to see that um we made a small uh menu , uh the options menu uh becoming available when pressing the uh scroll uh button , and the opportunity to use the teletext , whi which is used uh which should still be used and we think that it 's uh very handy to put it uh not uh under the options menu , but in uh yes . in an apart uh user interface: yeah . project manager: so a separate button for for text , industrial designer: in a separate button , yeah . user interface: yeah . project manager: okay . user interface: perhaps we should use the teletext sign in p yeah . industrial designer: a sign , yeah , just like okay , indeed . user interface: yeah . industrial designer: okay , user interface: forgot . industrial designer: we can uh modify that later . okay . would you like to make any comments about next uh user interface: uh well , this is the total interface uh that f of the lcd screen . uh the numbers , which is pretty straight forward . we put ano an an extra button in . we can erase it , but it 's the button where you can switch channels . just when you are one and you go to two , you can or if you go to five , you can go back to one with that button . yeah , that one , yeah . industrial designer: previous page , yeah , indeed . user interface: it has a name . and uh uh we put that in , industrial designer: oh my god . user interface: i thought it would be handy there . uh this the one number or two numbers button . below that , the page and the sound . and uh in the middle the the mute . uh battery indicator . industrial designer: it 's quite large . user interface: it 's it 's a bit big . marketing: user interface: and this is the uh the on off uh knop , the stand by uh knop . or at least it should look like it . and the options uh of teletext . industrial designer: okay . you can see very clearly now that the uh teletext and options menu is n't uh taking uh much uh uh it 's taking much part of the screen , so it 's very uh when you uh when you use it , does n't uh become irritating to see . user interface: huh . industrial designer: 'cause if you put it on the top you always get see the the options menu . 'cause people regularly uh read from left top to right down , project manager: mm-hmm . industrial designer: so user interface: yeah . well this about it , i think . industrial designer: okay . huh . user interface: yeah . project manager: thank you . looks good . user interface: i will put it back on the on the nice green . industrial designer: project manager: and i just missed when i was typing the r_r_ stands for ? industrial designer: user interface: that 's the logo of the project manager: logo , okay . user interface: yeah . it 's th th right now it 's only r_ r_ , but uh marketing: project manager: okay well industrial designer: full screen . project manager: i would have recognised it if it were the right colours of course . marketing: shit . user interface: yeah . industrial designer: alright . user interface: sorry . marketing: 'kay . project manager: okay , the evaluation criteria , user interface: oh full screen , yeah . industrial designer: huh . project manager: huh ? marketing: evaluation . 'kay , my task was this time to put up a questionnaire by which we can evaluate the design of the remote control by the questions we requirements from the of the users . my name , my job , okay . industrial designer: my name , my job . user interface: marketing: the methods . questionnaire with seven point scale from one to seven , from true to false , user interface: right . marketing: like question , is remote big enough , we can say it 's true or it 's false by steps . one means absolutely not true , seven means true . user interface: yeah . marketing: the three important things of refa are uh from th of this year is are , industrial designer: sorry , user interface: industrial designer: you used the powerpoint marketing: is the remote control fancy enough , user interface: yeah . marketing: is it in innovative enough , and is it easy enough to use . and then evaluation itself . uh . user interface: industrial designer: what ? marketing: so . industrial designer: bling . marketing: okay . user interface: yeah . marketing: first question . is the design fancy enough ? user interface: well marketing: project manager , what do you think ? project manager: well it 's looks fancy , especially with the green colour . and the the curves which we decided , user interface: yeah . marketing: but does it project manager: huh ? marketing: yeah . project manager: only what happened to the single curve we spoke about last meeting ? user interface: it uh oh it 's in the background . oh . industrial designer: now uh the single curved idea was uh yeah , okay , you ge um user interface: y you should make uh a sideways uh view . industrial designer: yeah . the sideways view , uh that that that ma user interface: it will be , i guess . oh , we can industrial designer: ho not that pen . not that pen . user interface: oh marketing: project manager: well user interface: g i would smart board . project manager: it might work one time , huh . industrial designer: suppose so . user interface: uh can i draw here or uh marketing: think . user interface: ooh . industrial designer: ah . oh my god , marketing: yeah , yeah , you can . user interface: so it would be uh something like this from the side , but with a bit of uh curve here , industrial designer: it works . user interface: right ? industrial designer: yeah , that 's the single curve indeed . user interface: yeah . so if you v flip it like this . project manager: okay . industrial designer: yep . user interface: here 's yeah . industrial designer: that 's not very i it 's also uh very handy if you make a side curve way to make the the remote control very thin at the bottom uh at a bottom at a bottom . uh make it uh rather thick on the top , because uh on the top it has uh the screen , which takes uh in some uh space , and the batteries can be located over there , user interface: yeah . so you just make the back of this part a bit bigger , industrial designer: so uh user interface: so that it lays a bit o industrial designer: yeah . marketing: is n't going to be a little bit heavy at the top ? industrial designer: user interface: yeah , that 's a bit of problem maybe . marketing: industrial designer: no . marketing: with two batteries , the whole print plate and t and top , and if you 're holding it quite a lot i think user interface: yeah . i think yeah , the battery should be in here , because it 's just nothing , industrial designer: yeah . user interface: so if you could marketing: yeah . industrial designer: okay , indeed . yeah . user interface: yeah . project manager: okay , but we have to rate uh these things now ? user interface: 'cause otherwise i think i marketing: yeah , we have to rate . project manager: okay . marketing: is it fancy enough ? true is one , false is seven . so fancy enough means , does it comes to the younger people and the elder people . user interface: i think it does . industrial designer: i think so . user interface: i if you do n't make it green , then the elder people wo n't wo n't like it . industrial designer: it 's pretty fancy . marketing: i think yeah , i have to agree , all the colour colours don don does n't matter that m that much now , user interface: yeah . industrial designer: you get th project manager: mm-hmm . marketing: it 's only design . user interface: i think it does . project manager: yeah . marketing: and the design . project manager: well i think uh especially because of the microphone and the lcd screen also . industrial designer: yeah . user interface: yeah . i do n't know whether older people will use it , but project manager: very new thing . well fancy the old people will . marketing: so user interface: i would make it a two or something . industrial designer: marketing: a two ? user interface: yeah . industrial designer: it 's true , it 's a one . very fancy . user interface: huh ? alright , it 's a one . oh it 's a one . project manager: no , it 's a two . little bit strange we have to judge that ourselves , huh ? user interface: yeah . marketing: yeah , i n used i wouldn i should use that one , but it does n't industrial designer: user interface: but it 's a one uh maybe uh marketing: okay , no it 's two ? true is a one . user interface: yeah . marketing: very true , is it very true or is n't that true ? project manager: well i 'd say two on a scale user interface: well they think it 's very true , but uh industrial designer: it 's very true , because we designed it to be very fancy , marketing: yeah , i think two . user interface: yeah , industrial designer: so user interface: but industrial designer: it 's very fancy , i think . user interface: we should perhaps industrial designer: have you ever seen a remote control like this ? project manager: no , okay well , that 's true . industrial designer: no , okay , user interface: that not . industrial designer: so so it 's fancy . marketing: that 's fancy enough . user interface: yeah . project manager: okay , one two . marketing: then ? project manager: that does n't matter that much , so make it a one . user interface: industrial designer: yeah . marketing: okay . let 's give it a two . is it innovative ? user interface: i think it is , marketing: enough . project manager: yeah user interface: because it has an lcd screen , a mi microphone . project manager: m industrial designer: and uh uh the scroll is rubber , user interface: it 's from rubber . marketing: we have for the search function . user interface: yeah . industrial designer: so s eno enough to i think . marketing: the scroller a bit i think it 's it 's a one yeah . user interface: it 's a one i think . industrial designer: marketing: true . also huh uh-huh the buttons , are they easy to find ? that was a big requirement of the old people . industrial designer: user interface: yeah , because they 're right on your screen . so you can use the b the the arrows . they 're right on your screen , industrial designer: huh . user interface: so i do n't know where you 'd search . industrial designer: with the ones marketing: are all the buttons easy to find ? not only this buttons , all the buttons . user interface: yeah . industrial designer: user interface: well , i think they are . the options are it uh little bit harder , industrial designer: yeah . user interface: but if you touch the options then it 's uh industrial designer: take a harder look , yeah , sure . marketing: i think th it 's industrial designer: it 's easier than the regular uh remote control . marketing: easy t project manager: yeah , and you use these buttons the most , marketing: yeah , i think this is easy now . i think th i think the options buttons are not the the easiest way to to project manager: huh ? so industrial designer: yeah . user interface: no they 're not , but they 're they 're they are easy to find . marketing: to handle . true . industrial designer: yeah , they are a lot easier to find than uh th than on the regular remote controls marketing: i would rate it a user interface: oh . industrial designer: where you have to uh find out what which sign or icon means on uh every button . marketing: yeah , okay , that 's true , that 's true . user interface: yeah . project manager: so industrial designer: so you have t you have to use the the the manual to understand most project manager: which marketing: but that 's that 's vantage of lcd screen , you can have text . project manager: so which number are we going to fill in ? industrial designer: yeah . user interface: i would say yeah . industrial designer: i think it 's uh it 's a two , at least . user interface: yeah . yeah , project manager: a two , yeah ? user interface: you can make it a two . project manager: two , three and industrial designer: it 's not perfect , but marketing: yeah . project manager: what do you think ? marketing: i think it 's a three . industrial designer: a three ? project manager: okay , so we have two , two , three . industrial designer: and why is that ? marketing: i personally think , because i d i do n't think i maybe it 's easy to use , it has to be easy to find right away . i i think if you have the button at the right , i do n't think you can find the option button that easy . user interface: yeah , but you do n't have t have to use the button on the right . you can touch it . marketing: you can touch it . user interface: yeah . you you can touch options . industrial designer: it said bo both the options . marketing: yeah , okay , but you have y then you have here s written option on here , the teletext button , user interface: yeah . marketing: right ? industrial designer: yeah . marketing: okay , then okay , good . then i think also two , yeah . user interface: you can touch options project manager: a two , okay , user interface: and it 's comes out . project manager: because we have to industrial designer: a two , a two . marketing: yep . user interface: the uh the um below . project manager: it 's the box below it , industrial designer: uh the next question the next question . project manager: huh ? industrial designer: oh my god . marketing: user interface: project manager: otherwise we have two results in one question . user interface: it 's different . industrial designer: project manager: okay , next question . marketing: it 's easy to use , as well for younger as elderl elderly people . user interface: for young people i think it 's easy to use . project manager: marketing: young means sixteen to forty years . industrial designer: yeah , i was uh user interface: yeah . marketing: and elderly from forty eight to their death . industrial designer: yeah . user interface: i think it 's industrial designer: i think it 's the most useful uh remote control ever to be manufactured . user interface: in the entire mankind . project manager: okay , you 're very enthusiastic about your own design , marketing: also if you 're sixty years old project manager: huh ? industrial designer: yeah , but because it has the regular uh controls , li uh as you can see in the screen now , and uh you do n't have all the other options uh always uh on your screen . user interface: yeah . industrial designer: so it 's t i think it 's really easy to use . you want these options to marketing: also project manager: as well for the for the older people ? industrial designer: uh sure . marketing: yeah , as well as your if you 're fif sixty years old , you 're holding one of those things in your hand user interface: yeah , but uh yeah , but they they do n't want the uh extra options , right ? marketing: no , but we 're going to th make this f for a all kind of people , user interface: so project manager: and would it be easy for them to use the speech recognition ? user interface: yeah , okay , marketing: so it it it has to be user interface: but so they could uh i think it is . if they read a manual . project manager: because that might marketing: if you read the manual , user interface: yeah , alright . industrial designer: perhaps that is one of the most uh marketing: always . project manager: m maybe that 's the most user friendly and easy to use . user interface: because it it 's not it 's not it 's it 's not uh difficult . industrial designer: uh because a lot of user interface: you say you say uh record to to the to the speech recognition , industrial designer: channel one , channel four , yeah . user interface: then you say the question and the answer . and that 's everything it does , the speech recognition . industrial designer: project manager: yeah , well maybe that would make it even more easy to use for them . user interface: yeah . i think it would make it uh industrial designer: yeah , i think it does . marketing: so industrial designer: because all the people who ca n't uh user interface: i would make it two . marketing: also two ? user interface: yeah . industrial designer: uh a two . sure , two . marketing: not a seven for this ? user interface: three ? industrial designer: oh . project manager: i 'd say three . marketing: i would also say three . industrial designer: project manager: okay , so we have three three two two user interface: oh . you ? project manager: or industrial designer: two . user interface: oh . project manager: so what are we going to do ? user interface: well two and a half . project manager: okay , a three , i see . uh user interface: three ? no . industrial designer: give me more . marketing: project manager: another question . marketing: remotes overwhelmed with buttons . user interface: no . industrial designer: no . project manager: no . marketing: no , that that 's that 's user interface: but um i mean , marketing: yeah . user interface: that 's definitely one . marketing: tha that 's a one , i think , that 's definitely a one . industrial designer: that 's definitely our uh user interface: oh nee , oh seven is it ? it is . marketing: no ? user interface: yeah , uh marketing: oh yeah . project manager: yeah . yeah , user interface: the remote score . industrial designer: a false , yeah . project manager: but i think you should make it one scale with with one being good and seven being bad , marketing: yeah , i think is n't , this has to be something like is n't overwhelmed . project manager: because otherwise we ca n't uh calculate anything from the results , user interface: it 's not overwhelmed . yeah . project manager: so industrial designer: yeah , indeed . marketing: true . project manager: okay , a one , user interface: yep . project manager: because we designed for that , huh ? marketing: remote control has uh colours that different that meet different target groups . user interface: yes . industrial designer: user interface: 'cause we make them in different colours , project manager: yeah . user interface: so that they uh industrial designer: yeah , marketing: yeah . industrial designer: is optional . project manager: yeah , and i though w we had about single colours , marketing: that 's true . project manager: but you can also make uh a wood colour , not just one single colour but a wood-like thing , user interface: yeah . that it that it looks like wood , like something , yeah . industrial designer: huh . project manager: ca n't you ? marketing: also with rubber ? user interface: uh i think you can . project manager: whether it looks like wood , it is n't w it is n't wood marketing: yeah , okay . project manager: but user interface: it it feels like rubber , project manager: you can make a print on rubber , user interface: but project manager: ca n't you ? yeah . industrial designer: yeah . project manager: so that 's a one then , user interface: well but then when you scratch it it does come off . marketing: yeah ? project manager: huh ? marketing: that 's a one ? user interface: so that 's a bit industrial designer: yeah , it is it is harder to marketing: okay . project manager: do you have many questions ? marketing: uh i have industrial designer: to like project manager: oh , okay well marketing: user interface: oh we have time . industrial designer: geez . project manager: yeah , but we have we also we have to get to the money . industrial designer: we 're getting paid . we 're getting paid . marketing: the material used is spongy , user interface: what ? marketing: that that 's uh that 's a one , that 's m rubber . project manager: what spongy . user interface: yeah , yeah , it 's very spongy . industrial designer: uh . marketing: yeah , user interface: oh marketing: i th think it 's not the most spongy thing . user interface: but not it 's not very spongy , because it 's hard rubber . i think it 's a three . industrial designer: yeah , it 's a three , project manager: uh-huh , yeah . marketing: yeah . industrial designer: because you want to make it uh rather flexible but not too flexible , user interface: hard but yeah . you can break it . industrial designer: because it has a lcd screen . user interface: yeah . industrial designer: hard to lose , marketing: remote control is hard to lose . industrial designer: yeah it sh and it 's easy to find . user interface: y yeah , you could you could call it . marketing: y you ca n't you ca n't lose it if you 're sixty years old . if first time see the thing you didn did n't adjust uh set the microphone , and then you lose it , then you have lost it . user interface: yeah , y you can lose it , but it is n't hard to lose . marketing: it is n't hard , no . i think i think this is a two , personally . user interface: two . that it 's hard to lose ? marketing: no . user interface: yeah , it it is there 's the project manager: yeah , industrial designer: is n't hard to lose . project manager: so is n't hard to lose you . user interface: it 's a six , you think ? industrial designer: is n't hard to lose , yeah . marketing: is n't hard to lose . user interface: so it 's a two . yeah , you can lose it , so i do n't marketing: yeah . you ca n't lose it . user interface: you can make it a three i it does have an a built in function . marketing: or if you 're you 're sixty years old , your demands project manager: yeah , but a har a hard to lose is good . so it should this question should be hard to lose . it 's difficult to lose it . user interface: nee . hard to lose . oh right . industrial designer: yeah , this this is hard to lose . project manager: user interface: it is hard to lose . yeah , so then this is it is almost true , industrial designer: this project manager: a two . marketing: i think yeah , i think also . user interface: so a two . project manager: a two . industrial designer: two , yeah . project manager: okay . user interface: industrial designer: and most all because of the option to whoa . marketing: huh ? user interface: ooh . project manager: yeah , it 's okay . that happens above also . but maybe when you scroll away and back it will be normal , user interface: oh . industrial designer: uh . marketing: yeah ? oh , okay . project manager: but yep . oh , marketing: no . project manager: it is n't , user interface: oh well , project manager: well okay . user interface: it does n't . industrial designer: put the cor cursor on the . project manager: remember . marketing: okay okay okay . industrial designer: click . marketing: remote control mainly be sold to younger people . user interface: i think it will , industrial designer: true . user interface: yeah . industrial designer: true . marketing: yeah ? true ? very true ? user interface: uh well industrial designer: uh yeah . uh project manager: there . user interface: i a marketing: no , i do n't think very true because the colours . user interface: a two . marketing: we have the colours . um we have the buttons is are n't that that much . industrial designer: materials , yeah . marketing: nah , the material is n't that user interface: it 's it 's much more younger . industrial designer: uh okay . so ma uh make it make it a two . marketing: so i don i think i think it 's a three . project manager: well i think it 's it 's uh a lower number , so better because w we designed it for young people especially , user interface: yeah . marketing: yeah , project manager: did n't we ? user interface: i think it 's a two marketing: but i uh user interface: but marketing: okay , okay . project manager: what do you think ? marketing: i think because project manager: questions ? industrial designer: a two ? i think it 's two . i think it 's two too , two too too . project manager: two . uh-huh . marketing: yeah ? user interface: two two two . let 's make everything a two . marketing: in the features ? project manager: dissatisfy younger people . um user interface: younger people . it has industrial designer: well perhaps not . user interface: what did marketing: because younger peoples are cr critical and they wanted a lot of features on this thing . user interface: yeah . well that it does n't . industrial designer: well , n not exactly but uh uh if it had some games on it or something like that , user interface: yeah bu but industrial designer: but it 's for a remote control i think it i it would satisfy those needs . user interface: i think they like the speech . you could call to your uh industrial designer: yeah , the speech possibility , user interface: yeah , and the screen , industrial designer: the colours . marketing: lcd screen and scroll . user interface: yeah . industrial designer: scroll options , yeah . marketing: i i think they 'll be quite met with their expectations . project manager: yeah , but those are more fancy functions , not not really many features or something . user interface: right , that that that marketing: no . project manager: it has relatively few features , user interface: those are features . marketing: it 's three features , basically , project manager: with marketing: the lcd touch screen is feature . industrial designer: yeah . user interface: no , marketing: the microphone is a feature . user interface: are n't the features the microphone 's feature and that you can change the channel 's feature , and that you can change the volume is feature , project manager: yeah . user interface: and that you can change the options of the remote , uh uh something like that . yeah . project manager: ours had other features with marketing: yeah , okay . i think yeah , and then you have the audio settings , channel setting , video settings . industrial designer: the easy volume up button . user interface: those are features . industrial designer: remote younger people usually use the remote control to put on the volume . turn uh turn up the volume . marketing: yeah yeah . user interface: enough features ? marketing: so i 've chos i shou i think it 's it 's it 's a one . personally , yeah . i think once you 've 'cause you have the channel features b uh you have the uh screen features , audio features , the you have all buttons on it which you 'd like , microphone extra , lcd screen extra , scroll thing extra . project manager: okay , you think one , user interface: yeah . project manager: what do you think ? user interface: i think two or three . project manager: you . three , yeah . industrial designer: two . project manager: i 'd say three , so two it is then user interface: yeah . yeah uh a two a two . just another two . marketing: make it make it a two . project manager: or industrial designer: one two three . marketing: or make it uh a fucking two . user interface: we like two . industrial designer: right . marketing: you can see the remote control is r_ and r_ . user interface: yeah , there 's r_ and r_ in front . project manager: yeah . industrial designer: uh . project manager: yep . marketing: has user interface: uh it 's not the colour , so maybe you should make two , but it has r_ and r_ . marketing: oh yeah , do did have nah y you have the black one . user interface: yeah . marketing: and we 'll probably make also a yellow one . project manager: yeah . user interface: yeah , project manager: yeah , user interface: but not r_ and r_ yellow i think . project manager: maybe maybe two . well m th but the logo is on on the front , industrial designer: okay , true , yeah . marketing: maybe two . project manager: so a two , yeah , user interface: one d on i it 's the colours and the marketing: x_ marks spot . project manager: that 's marketing: and the menu is avail that is available is easy to use . user interface: i think it is , but i do n't know what you think . industrial designer: i think it 's easier to use than a regular remote control , because when you push on the options menu , you get the the the various options uh entirely explained . entirely explained . marketing: yeah , tha that 's so true . mm-hmm . project manager: user interface: industrial designer: instead of uh just finding out what an icon means on a button . marketing: mm-hmm . yeah , uh user interface: and you can navigate easier , because wi with the you have to push the the the arrows and with a normal tv uh remote . industrial designer: yeah , you can navigate . uh . marketing: i think that wou that would be quite hard to learn to use it . industrial designer: you 're not satisfied , okay . let 's start over again then . marketing: no , i 'm not not convinc . user interface: yeah . let 's make a different remote . well industrial designer: marketing: let 's go th for inhalation of air ] user interface: menu . industrial designer: marketing: i think it would be a t yeah , two . user interface: a two ? industrial designer: a two . marketing: now lower . project manager: oh , well that 's that 's pretty good , user interface: we only have twos . project manager: huh ? industrial designer: oh yeah , i think so . yeah . user interface: uh just twos . one three and a few ones . industrial designer: and three . marketing: so okay , we have one three , a one , that that have to got up . user interface: two threes . marketing: two two two two two . user interface: we m mostly have twos , so it 's pretty good . marketing: so two , yeah . the average is a two . user interface: yeah . industrial designer: the average . marketing: that is quite good user interface: yeah . i think so too . industrial designer: yeah , i think so . marketing: in my opinion . that user interface: we can be happy . marketing: ooh . industrial designer: save . user interface: yeah . marketing: ooh . user interface: what is it ? it 's like a bug or something . industrial designer: it 's a fly . user interface: a fly , yeah . industrial designer: oh m user interface: a f butterfly . marketing: top . user interface: yeah . that 's it . marketing: okay . project manager: that was your evaluation uh show , marketing: yes . project manager: okay , so we do n't have to calculate anything because of um these results . user interface: sure . marketing: no , it 's two . the average is two . project manager: okay , good . user interface: it 's good . yeah . project manager: um let 's see oh , it is n't asked to save but it did already industrial designer: yeah . exactly . marketing: yeah , i uh uh i uh saved it . project manager: and this everything okay . well , the next part uh might be a little bit difficult to do in a group , but i am willing to try it . marketing: project manager: because we are going to look at the finance and i have a nice excel sheet to do that . user interface: yeah . marketing: user interface: redesign . no . project manager: and um i 'm not sure if i put it in the project folder . industrial designer: project manager: look on that . um and we 're going to calculate the production costs , and if they are uh under or at twelve euro fifty , user interface: yeah . project manager: we 're good , and if they 're not we 're going to uh re-design , user interface: yeah . project manager: but we have to do that uh very very quick i think , user interface: so we 're going to erase features or something . project manager: yes . um i do n't know if i user interface: do you have the cost project manager: put the excel sheet in the user interface: or uh let 's hope . project manager: n not in the industrial designer: marketing: f fifty five euros . project manager: folder . i think it 's user interface: we 're going to be here at eight o'clock . project manager: i think it 's still in my own documents folder . industrial designer: user interface: we 're goin still going to be here at eight o'clock . industrial designer: marketing: no . project manager: oh shit . user interface: i doubt it . perhaps we 've got features that do n't exist in the excel sheet . marketing: yeah mm yeah , maybe . project manager: so user interface: no , marketing: the microphone . industrial designer: yeah . user interface: it was in my uh my information , so uh industrial designer: it i it was n't too much . marketing: yeah ? user interface: yeah . marketing: maybe you 're going scrap scrap it . industrial designer: as well as the lcd screen . whoa . project manager: okay , well this is it . user interface: well , if it does n't work project manager: um maybe i could ask one of you to uh fill it in , so that i can also uh take minutes , user interface: i want to fill it in , but uh project manager: and uh maybe the other can uh use that thing to count uh numerous functions . marketing: no prob . ah . user interface: but you should uh direct marketing: count it ? li like write it be project manager: well we have to count some things and we have to think about some things . but you have to fill in this column , huh ? industrial designer: count it . you got excel to count . user interface: the number of marketing: project manager: no , uh count uh number of functions , because for every button you have to pay industrial designer: oh okay . project manager: and there are different screen shots , so or different different screens , industrial designer: well i dra marketing: ah , okay , cool . industrial designer: uh danny , danny , i 'll do that , marketing: huh ? yeah ? oh , yea yeah , you design it . um industrial designer: because i draw the uh project manager: so user interface: we 've got a battery , one or t two batteries , or not ? nee one battery , with two small batteries . marketing: yeah . project manager: yeah , but it 's it 's more about the energy source , huh ? do you use a hand dynamo , a battery , kinetic or solar cells ? user interface: yeah . i would do a battery we do . right ? marketing: solar cell . no project manager: we 'll wait . user interface: a battery . one battery , industrial designer: no , no solar cell , no no no no . marketing: it took a battery ? user interface: right ? project manager: yeah . industrial designer: no hand dynamo . marketing: yeah . user interface: electronics , simple chip industrial designer: hand marketing: we have user interface: advanced chip , right ? marketing: no , we have sample speaker . industrial designer: on advanced chip . marketing: but b al but we also have sample speaker , do user interface: yeah , industrial designer: yeah , yeah . user interface: so this one and this one . uh we ha we have um single marketing: oh , we already on nine . user interface: what ? are we ? oh yay . marketing: we have double curved . user interface: the single . industrial designer: single nee single curved . double curved was uh uh see uh ju three dimensional . marketing: single . industrial designer: but it is n't three dimensional , user interface: oh the the industrial designer: it is n't curved in a l marketing: this one is user interface: it 's not going to work uh people . we have rubber . marketing: this one is curved like this , project manager: i 'll just fill it in . marketing: right . it 's curved like this . industrial designer: no no no , project manager: um rubber indeed ? industrial designer: single curved is like this . uh that 's the only curve you made , marketing: yeah , bu what industrial designer: not th uh curved like that . that 's uh marketing: oh , but we have curves like it and it . user interface: thirteen ? marketing: there are two curves , right ? oh , okay i understand , i understand . user interface: with a scroll wheel , industrial designer: huh ? user interface: right ? is he integrated ? industrial designer: yeah . marketing: rubber . user interface: no , eh ? i do n't know . industrial designer: yeah , marketing: push button . no , we do n't have push button . industrial designer: we got ta integrate scroll wheel and push button , because when you push it and you w it wo n't just pu uh makes possible to s user interface: oh yeah , right , we want it to it 's not it 's not no . industrial designer: not going to work ? marketing: lcd display . user interface: yep . industrial designer: okay . okay um user interface: fifteen , oh , too bad . oh but with special colour we have . a special form , right ? industrial designer: but now button supplements . we do n't got the button supplements . user interface: oh , we do n't have any buttons , so marketing: eighteen and a half , user interface: yeah , we need to uh marketing: damn . industrial designer: damn . marketing: we have to lower it with six points . user interface: no , uh we have fifteen and industrial designer: okay . marketing: twelve and half . user interface: oh , right . industrial designer: user interface: we could lose the curve . industrial designer: nah . marketing: we could use user interface: yeah , i would lose the curve . industrial designer: we could lose the scroll wheel . you could make it just a regular scroll wheel . user interface: but you ca n't push it , so you have to tap . industrial designer: yeah , if you ca n't push it you have to tap the the options window uh button here and then uh scroll down with the d with uh with uh the button . user interface: yeah , alright . project manager: yeah , i think that will be our best bet . user interface: so normal scroll wheel ? industrial designer: normal scroll wheel . user interface: and i think we should lose the curve . marketing: i think we should scrap the sample speaker . industrial designer: lose marketing: it 's four pri it four units . user interface: yeah , but if you would i it is a new feature , it it 's something special . industrial designer: okay , so we do n't exactly need the single we do n't need a curve . marketing: but w d wha user interface: no , the curve does n't really industrial designer: 's possible to lose curve . marketing: curved then it will be square . user interface: no , then it will wo n't uh stand up from the table . then it would just industrial designer: okay . marketing: was that does that mean to it , single curve ? industrial designer: yeah , that 's meant with scr uh with s curve . user interface: yeah . industrial designer: the curve is uh in a dimension . marketing: okay . industrial designer: if you make it a flat one , s n it 's no curve , you got no curves . user interface: so we would lose this one ? industrial designer: yeah , okay . marketing: yeah , but tha that that only is one . user interface: yeah , we could s yeah , a bit . industrial designer: no , two . marketing: no , one . user interface: sixteen point three . industrial designer: oh , okay , indeed . marketing: so we do n't user interface: so we still marketing: yeah , we also have to industrial designer: is it possible to make user interface: could could we do it on a regular chip on print or something ? marketing: no , otherwise we do n't have an lcd screen . user interface: no ? ma y you just ca n't do that , or uh industrial designer: no . project manager: and what did you change ? you changed the uh scroll wheel user interface: we changed th project manager: and user interface: yeah , and the single curved to uncurved . marketing: single curved . project manager: oh , but it 's just one marketing: flat . yeah , so that does does n't does n't that mu i think project manager: point , so maybe you should should uh user interface: no . marketing: scrap sample speaker ? project manager: yeah , you should you should drop the speech recognition . industrial designer: the sample speaker is two d wait , f s four points . marketing: that that 's uh user interface: yeah , but it 's t marketing: yes , four points . project manager: and then you can keep the curve . user interface: yeah , but it is uh it it is a new feature , project manager: or ca n't you ? user interface: it is something special . industrial designer: yeah , uh becau uh when you lose the marketing: yeah , but what what else what else uh do you want to scrap ? user interface: i do n't know . industrial designer: marketing: f you have to we have to scrap four points . user interface: yeah , that 's difficult . industrial designer: yeah . project manager: or make it on a hand dynamo , but i do n't think that will work . user interface: yeah . industrial designer: marketing: ma make it with wood instead of rubber ? industrial designer: no , that 's no . user interface: uh . industrial designer: make it w uh when you made it uh uh uh a remote control of wood ? user interface: we could make it titanium instead of rubber . industrial designer: you do n't make a remote control of ah . marketing: yeah , project manager: yeah , marketing: it it i project manager: mm-hmm . marketing: yeah , it also uh it also takes one point less . project manager: yeah , but uh a wooden remote control only helps for uh old people we discussed , user interface: oh . oh can i ask something ? project manager: yes ? user interface: what is special colour ? marketing: yeah . user interface: is that the wood uh wood uh marketing: i think it is . user interface: this , we have to have that one too ? industrial designer: it is n't . project manager: yeah , industrial designer: what ? marketing: yeah . project manager: but it 's only a half . but i think the only option is to drop the uh sample speaker . marketing: yeah . sample speaker . industrial designer: to knock the sample speaker , yeah . and sample sensor . user interface: th then we still have too much marketing: yeah , okay , user interface: if we use the uh industrial designer: but m yeah , course , marketing: three . point three . industrial designer: but user interface: yeah , we we scrap that one ? industrial designer: what we 'll have . marketing: huh ? industrial designer: let 's make it thirteen or fourteen . user interface: see , a po marketing: point twelve . user interface: three . we need point three . marketing: that 's a scroll wheel . user interface: uh it 's a colour . do n't make it wood . industrial designer: a colour . marketing: yeah , but a wood user interface: make it uh marketing: we can make it brown , dark brown , not wood . user interface: yeah , but it 's it 's special colour , is it a all kind of colours ? industrial designer: yeah , special colours , fruity colours . user interface: it 's also green or uh marketing: is it also industrial designer: yeah . marketing: no that that 's just normal colour fruit colours . user interface: yeah , but it 's a special colour than just rubber colour . marketing: normal colours , yellow user interface: you have to add something to the rubber to make it green . industrial designer: yeah . user interface: you do n't say here 's green rubber . industrial designer: they do n't sell green rubber plants . marketing: yeah , but then i d i do n't think we can ever make to a twelve and half . industrial designer: alright . user interface: yeah , you can , you should you have to lose marketing: but then we have to scrap lcd display , we have to scrap uh user interface: no , it is the scroll wheel , i guess . industrial designer: no no no . marketing: s advanced chip . no then we have to scrap everything we got because how many colours we gon na make ? industrial designer: if we lose the scroll wheel and make it totally uh depending uh dependent on uh the touch screen marketing: five ? then we have two . user interface: a push , marketing: s user interface: yeah . marketing: touch . industrial designer: then it 's possible to make . and then you can and then you can add to the colours . marketing: then we can make add two colours on it . yeah , two colours it . industrial designer: special c user interface: switch colours . industrial designer: okay , if you lose uh if you lose the user interface: it was such a great idea . industrial designer: you lose this one , you got eleven point five marketing: they can add two colours . industrial designer: and you make i and then you can make uh the spec single curve , for example . marketing: but the colours . um how ma uh the colours like l she told , is that all the colours we add or industrial designer: how d uh uh how many colours ? user interface: what do you mean ? industrial designer: special colours , all the colours you want , because you want to make p marketing: yeah , but we we we are we have yellow , red , uh black , titanium . industrial designer: yeah , but uh when you use more than one colour , it 's a special colour . user interface: oh . marketing: ah okay . user interface: but i think when you use the colour that 's not originally the rubber then you use special colour , industrial designer: i suppose . user interface: 'cause you have to add it . industrial designer: yeah . marketing: yeah , but the rubbers alls original black . user interface: yeah , so you always lose the special colour . you co you could make it always black , like normal remote . marketing: yeah b yeah , but we 're gon na make it yellow uh red , and then you add you have two special colours on top of the one we have now . industrial designer: nee we we also want to make ano another colour . user interface: oh right , yeah . yeah , we should u marketing: yeah , but m user interface: yeah . we have to make this like four or five or something . marketing: yeah , user interface: that 's what it means . marketing: because we have more colours than only black . project manager: yeah , but is n't it per remote that you pay ? user interface: yeah . marketing: i then i think i p i don i do n't think they me mean they 're special project manager: half ? user interface: oh right , yeah . is it per remote ? project manager: i think you pay half per remote . user interface: yeah . yeah , that 's right , project manager: so each remote with a special colour . user interface: and you one colour per remote . industrial designer: yeah , indeed , yeah . user interface: so then it is one . industrial designer: you do n't need four of those uh four of those special colours in one in one remote . marketing: yeah , okay okay , true . true , true . user interface: no . project manager: i hope . marketing: we have two points spare . project manager: so the battery , marketing: nee one point . project manager: we have um advanced chip on print . user interface: one . so it would be curved , single curve . industrial designer: project manager: because of thing user interface: or not ? project manager: yeah , well you can at least make it curved again . industrial designer: hmm . user interface: so y you just ca n't make a nice remote . industrial designer: yeah , single curve . project manager: because that was very important , user interface: it 's too bad for the speaker . project manager: huh ? so it 's curved , it 's still that so we we dropped the speech recognition together with the speaker . user interface: should we change that tha that that 's a one if not , marketing: mm yep . project manager: we dropped the scroll wheel . user interface: or not ? could you copy it ? project manager: and the rest is the same , user interface: and make it uh project manager: huh ? am i right ? marketing: y yea the scroll wheel is dropped . project manager: yes . user interface: the entire uh industrial designer: uh . huh . marketing: yep . user interface: perhaps you can then copy page or so . ooh . no . oh you you made the entire could you industrial designer: okay . undo , undo . user interface: oh industrial designer: undo . user interface: not well . industrial designer: so , 'kay . user interface: would you ? industrial designer: twenty minutes ? user interface: by the perhaps you can save this one , and then copy or something . add it copy page . select all . project manager: no , but you c yeah . user interface: alright , something went wrong . marketing: tap . project manager: okay , but this this new remote we can afford . user interface: it does n't work . let 's forget . marketing: it should 've work . industrial designer: okay , so you had this list at start ? project manager: hmm ? no , i had n't . industrial designer: alright . when did you receive this list ? project manager: i just received it . industrial designer: ah okay . user interface: yeah . oh project manager: they do n't work so hard at the finance department . user interface: ignore that . well , so industrial designer: ah okay . i suppose this is a user interface: too bad . industrial designer: okay , so we lose the scroll wheel , user interface: yeah . the microphone . industrial designer: the s project manager: yeah , and that 's it . user interface: yeah . industrial designer: and the microphone . user interface: a and we changed something , i guess , or not ? we oh no . marketing: yep . industrial designer: okay . project manager: twelve euro fifty . um and did you try to make a new design , or what were you trying to do ? user interface: yeah , i tried to copy that one , but it did n't work . project manager: it did n't work . user interface: so we could fix it like tha that it 's like this . project manager: hmm . strange . user interface: you could select it all , but then you ca n't erase . industrial designer: strange . project manager: oh , you can arrange industrial designer: you can only re erase ? user interface: erase . industrial designer: oh . user interface: when you saw th li uh earlier when we selected it , w i could n't erase anything . industrial designer: uh , no . project manager: hmm , ca n't you then just say copy ? industrial designer: bling . project manager: new page . paste . yes . industrial designer: ah . project manager: select none . user interface: just tap somewhere . industrial designer: just up somewhere b uh besides it , marketing: just tap somewhere . industrial designer: right . project manager: okay , user interface: yeah . project manager: and now you can erase . user interface: i do n't think i can , but uh we can try . industrial designer: uh , we already try . project manager: well it should be possible . user interface: oh , yeah , project manager: oh no . user interface: no , ha-ha . project manager: well you can draw over it with white uh pen . marketing: no ? user interface: yeah , we tried it earlier . project manager: oh . user interface: it 's very much work . project manager: yeah . sorry . user interface: project manager: well but that 's also useful for the evaluation , because i think uh we have a prototype now marketing: evaluation drops . project manager: which we can afford and uh we only need to draw a little bit to get a good uh design . doodle . and i think we should then move on to the production evaluation because of the time . marketing: and erase the mic . user interface: yeah , goodbye mic . industrial designer: all i need is no mic . user interface: marketing: industrial designer: project manager: let 's see , we can save this now . user interface: oh , i already erased half of the line . industrial designer: bon chance project manager: and move back to here . user interface: too bad , oh . project manager: industrial designer: marketing: user interface: like this ? project manager: mm-hmm . user interface: still looks nice . project manager: and then all green . okay , well thank you . user interface: oh , that 's erase . marketing: looks like a ipod . project manager: oh , no . industrial designer: no , project manager: hey , but you can erase that . industrial designer: add user interface: yeah , that 's a bit weird . industrial designer: yeah . project manager: uh-oh . user interface: oh , now i 'm line . industrial designer: s difference between lines and text and the pen . user interface: yeah . project manager: right . marketing: oh . all i need is mic . project manager: and you ca n't erase this ? marketing: project manager: hmm , strange . user interface: no , project manager: okay , well uh user interface: it 's weird . industrial designer: marketing: project manager: just leave it at this and quickly save . marketing: station page . project manager: um and then we are going to the project or product evaluation . industrial designer: huh , looks fucking boring now . project manager: we just did our project evaluation . um well , i think i can sit for that since it 's almost my final slide . um what did you think about uh the process ? how satisfied are we ? industrial designer: deadlines were sometimes very short . user interface: yeah . project manager: mm-hmm . user interface: bu but stressful . you think , no , my presentation is n't ready . industrial designer: but project manager: yeah . industrial designer: and stressful . marketing: i think we it should be b it would be better if we worked a little bit together . user interface: yeah . project manager: yeah . marketing: now we worked through each other , project manager: and you could ask things . user interface: yeah , you had information i did n't have marketing: something he said user interface: and then uh marketing: yeah , and you had information i also had , user interface: oh right . industrial designer: yeah . marketing: so some some things i had in my presentation , they already told , industrial designer: yeah . project manager: and for me it sometimes was a surprise who was going to present what , huh ? user interface: yeah . marketing: so project manager: and uh user interface: yeah . marketing: so yeah , that i do n't think that is the best way to work at for such project . project manager: yeah . user interface: no . project manager: so you would say uh communicate during our individual uh work . industrial designer: marketing: yeah , no , or maybe session of five minutes together or something , and then work separate . industrial designer: yeah , project manager: yeah . industrial designer: but but why not work here together , for example ? user interface: yeah , you could industrial designer: why should we be separated from each other in those difference uh different rooms ? user interface: yeah . marketing: yeah . yeah . project manager: mm-hmm . well , probably to simulate the whole working uh process , user interface: i think so too . yeah , but then you can work together too industrial designer: yeah . project manager: huh , th you ca n't have a meeting uh for several weeks . user interface: when marketing: yeah m yeah , like she told . then you can work together too by mail or by , i dunno , chat , something , project manager: no . user interface: a chat would also be uh industrial designer: huh , oh right . marketing: but now we 're completely separated from each other . i do n't think that was the best way , but industrial designer: but the technology was uh fantastic . user interface: well , marketing: yeah , the technology 's okay . user interface: i i do n't really like the board , it does n't really work great . sometimes i think . industrial designer: work now ? marketing: yeah okay , but i don i do i think becau that 's because industrial designer: perhaps it is e user interface: it does work , but sometimes it does n't erase or it does n't uh industrial designer: yeah , perhaps it is easier to get one of those uh dig digital pens or so and to uh and lay it next to that keyboard over there . marketing: yeah . user interface: yeah . industrial designer: so you can draw uh see it over th on the screen . marketing: yeah , like the f like a plotters or something , user interface: yeah . industrial designer: yeah . marketing: yeah . yep yep yep yep yep . project manager: so you do n't think the smartboard is is really useful user interface: but project manager: or user interface: well industrial designer: it 's useful , but not m user interface: it is useful , marketing: yeah , it is useful , but user interface: but it does n't really work all the time . marketing: no . user interface: th the pen does n't industrial designer: because when you put this pen on the screen uh uh for exam and line is d being drawn at at two or three centimetres uh below . user interface: the line is a bit off . project manager: yeah , so it 's maybe a bit unnatural also . user interface: yeah , industrial designer: alright . marketing: yep . user interface: you can point to where you want the line to be . but industrial designer: the project uh because of the deadlines you did n't had the time to uh have , you did n't have time to uh to make a very uh qualitati qualitative uh presentation . user interface: yeah . industrial designer: so you used uh this uh the different powerpoint presentations uh in which you put your uh material in the oh . user interface: project manager: that was n't me . uh so um user interface: yeah . industrial designer: was n't me . project manager: the means , we discussed the smart board , and what about uh this digital pen ? user interface: i i i used it , marketing: i did n't use it at all . user interface: it it was you can use it , it 's quite handy i think . project manager: yeah , well industrial designer: but i did n't i uh project manager: i use it as a a normal pen and and and only you use it to uh get it on the computer , user interface: yeah , i used it to y to project manager: huh ? user interface: yeah , it did work pretty well . industrial designer: i used it too , but oh well . user interface: i do n't think why you would want to use it actually , industrial designer: yeah . marketing: i did n't use . industrial designer: yeah , user interface: but it it does work . industrial designer: because it shou marketing: no yeah . project manager: yeah . industrial designer: to make some designs , marketing: it is it is industrial designer: it is very easy . marketing: yeah , it is easy for to design something and then load it in your computer . industrial designer: yeah . user interface: yeah , and then you can show it to everybody . industrial designer: but to write it th yeah . marketing: yeah . user interface: it does n't really write normally . marketing: yeah . it 's b bi little bit too big to write . user interface: it 's a bit industrial designer: yeah , it 's too big , it 's too fat . user interface: yeah . marketing: yeah . project manager: yeah . marketing: fat document , those . industrial designer: project manager: okay , um and what about the teamwork ? user interface: i think it was great , marketing: team work was okay . project manager: yeah , well i think so too . user interface: yeah . industrial designer: yeah . project manager: we marketing: only thing that we worked through , past each other . project manager: yeah , industrial designer: right . project manager: but that was it was our assignment , marketing: with some things that was only problem , user interface: yeah , but it was because we did n't uh marketing: but project manager: huh ? user interface: yeah . marketing: yeah yeah yeah , project manager: okay , marketing: but furthermore better . project manager: and maybe i should walk out of the room when you discuss uh this point , the leadership . user interface: marketing: that 's user interface: i thought it was good , but uh yeah . industrial designer: yeah . marketing: yeah , no prob . ah . project manager: yeah well , okay . user interface: yeah . industrial designer: not too much , not too too too too . marketing: yeah . user interface: yeah . marketing: okay . project manager: and creativity ? well , when we look at this i 'd say we have been creative , user interface: industrial designer: project manager: huh ? but user interface: well . industrial designer: yeah , or the room for project manager: there was room for industrial designer: it was the idea to be creative , so user interface: yeah . industrial designer: you got some standard ideas in your head and this what came out . marketing: mm-hmm . user interface: and you get get stuff from the from the computer , industrial designer: yeah . user interface: but industrial designer: the information uh was sometimes uh a little bit too late marketing: little bit uh lo yeah . too late user interface: yeah . industrial designer: or marketing: it it it took a lot of time before you got your ema user interface: you just sit there for ten minutes . yeah , industrial designer: yeah . marketing: yeah . user interface: where is that email ? marketing: i played i think seven times solitaire something . user interface: project manager: you did ? well , user interface: oh industrial designer: project manager: i did n't have time for that . user interface: did you ? is it on there ? is it on there ? marketing: wha user interface: i did n't find the did n't look but uh project manager: at some times i sometimes i received like like five emails at at one moment , industrial designer: was searching and searching . marketing: oh right , user interface: i did n't look , marketing: it is there . user interface: but project manager: and then marketing: no , i i never got that . industrial designer: project manager: marketing: i always user interface: i got like one email after ten minutes or something . project manager: i even got spam . or something like that . marketing: n yeah . user interface: industrial designer: marketing: user interface: that 's what we said . marketing: so does this i think lik oh and information was a bit low i think , sometimes , user interface: and it not a lot uh marketing: in in in in the beginning i did n't understand what what to do . user interface: no , the first one . industrial designer: no , w i did n't know user interface: i did n't know uh marketing: yeah , like i with with the remote and i never new we have t we had to uh yeah made a made a rec a remote control . industrial designer: make a r user interface: nee . industrial designer: yeah . user interface: and i did n't know what to do for the first ten minutes before we got here , marketing: yeah , so user interface: so i went , right . industrial designer: yeah . no stepping on the table and then looking at the internet page . user interface: yeah . project manager: and i was working and working and work user interface: just looking at the screen and uh industrial designer: no . project manager: okay , well um marketing: so , yeah . project manager: but after all we can say uh we are satisfied , but it it could 've been uh better . marketing: yeah . project manager: when we get uh when we have we would have gotten uh more information . user interface: yeah , an industrial designer: yeah , marketing: mm-hmm . faster . industrial designer: more information about the costs . user interface: yeah , that will be handy . marketing: yeah . industrial designer: first of all i did n't think uh that we were able to make an lcd screen uh first point , user interface: yeah . industrial designer: but uh it was possible uh uh , yeah . marketing: yeah , it only costs four units . uh yeah . project manager: yeah . user interface: yea uh so tha actually you could make an lcd screen but no mic , or it could make mic but no lcd screen , when you look at that . project manager: yeah , that was a bit mean to put it in the end . industrial designer: yeah . user interface: yeah . project manager: and uh what were the other points to to improve this whole process ? marketing: user interface: uh , i dunno . marketing: um yeah . user interface: think that 's about it . marketing: nothing . user interface: hmm . marketing: i think we got it already . user interface: heavier um less heavy laptops . project manager: yeah , they 're pretty heavy . industrial designer: uh . faster laptop . marketing: yeah . user interface: yeah . industrial designer: uh . they were they were just fine . user interface: but that 's not really uh marketing: and furthermore the the the network was okay . user interface: yeah . industrial designer: uh . marketing: everything you loaded was also user interface: yeah , everything worked . marketing: av available there . industrial designer: right . project manager: and so more time uh w might have improved the the quality of work , marketing: so project manager: is what you say . industrial designer: yeah . project manager: okay . marketing: yeah . yeah , but that it 's now half past four half past three , so user interface: yeah , but it 's just the the off hours between that you will work alone . marketing: yeah , okay . yeah , okay . user interface: then it pops up pop up screen came . five minutes in the meeting . marketing: mm-hm . mm . user interface: no . industrial designer: mm . marketing: yeah . project manager: okay , so more time during the individual work phases . um okay well uh user interface: huh . project manager: i just got my warning for the last five minutes , so i 'll move on to i guess my last slide , user interface: you did ? well marketing: project manager: yes , which is the closing . well uh , we managed , but we did it very quickly . i do n't know if that 's the best way to when it is n't is it when it is too expensive to quickly re-arrange it and say , okay , this is it , user interface: oh , right . project manager: but we had to do it , user interface: well project manager: huh , because we have to have a design , and that is within the budget . and we evaluated . maybe we should re-evaluate uh the product , but we did that before , and we also evaluated the project . and i think uh everybody 's uh very happy . at least i am , with the results , user interface: project manager: so uh celebration , well , for the three of you , user interface: yeah . marketing: yeah . project manager: because uh i have to write the final report now . user interface: champagne . yeah . marketing: project manager: but uh well , thank you very much for your co-operation , marketing: project manager: and i had a very nice day so far . industrial designer: yeah , sure . marketing: no prob . industrial designer: oh thank you . marketing: mm-hmm . project manager: okay . user interface: do we get another email ? industrial designer: bling . you 're fired . project manager: um marketing: i think you do . user interface: i i think we have to fill in a questionnaire again , project manager: yeah i have t user interface: but project manager: i think we also have to go to our own rooms again , but um well user interface: we do ? industrial designer: mm . project manager: i at least . but maybe you can try uh to make a screen shot of this , so i can try to include it in the final report . user interface: yeah . uh th that that one ? industrial designer: you can not project manager: yeah , maybe . user interface: you can just industrial designer: you can save it . project manager: wants to , but at least this one . user interface: yeah , but it 's it is n't a picture or , well , is it ? project manager: i know , we should remove this , industrial designer: you s uh file save as the j_ peg j_ peg . project manager: but it wo n't h okay . and uh please put it in the project folder then , huh . marketing: can you find it as a j_ peg ? user interface: no , industrial designer: no . user interface: is n't possible . but you can make a screen shot , i think . project manager: okay , well i uh user interface: marketing: no . user interface: industrial designer: no . project manager: i hereby officially close the meeting and uh i hope to see you uh soon . user interface: yeah . industrial designer: okay . marketing: in uh industrial designer: in about five minutes . user interface: uh oh , project manager: well , user interface: export . project manager: i think we 'll be a bit a bit longer , industrial designer: ah . project manager: but okay . well , happy celebration , huh ? user interface: industrial designer: oh thank you . user interface: images . industrial designer: whoo-hoo . let 's let 's have party . marketing: celebra user interface: how big do you want the images ? marketing: or should n't i ? industrial designer: let 's have some fun . project manager: how big ? uh user interface: yeah . industrial designer: huh ? project manager: not too big . industrial designer: user interface: this one ? project manager: whatever you think is good . marketing: six hundred . no , industrial designer: no marketing: i yeah . industrial designer: that uh is one thousand twenty four . marketing: i think eight hundred six hundred is better . project manager: user interface: this one ? industrial designer: yeah . marketing: yeah . user interface: industrial designer: if it browse . marketing: nah , name . user interface: um industrial designer: desktop . marketing: user interface: well it is n't on the desktop . marketing: hey . industrial designer: mm ? marketing: industrial designer: i do not know . user interface: you can only save it in my documents . marketing: project manager: industrial designer: oh ? marketing: oh my god . industrial designer: yeah . user interface: oh . project manager: user interface: oh , alright . yeah . industrial designer: okay . user interface: yeah . industrial designer: project manager: user interface: yeah . three . marketing: ten . user interface: can we stay here ? industrial designer: marketing: yeah . user interface: marketing: ten . user interface: yeah . marketing: uh . user interface: yeah , alright . industrial designer: okay . user interface: why ca n't we stay here ? industrial designer: alright . marketing: user interface: yeah . marketing: celebration time , come on . industrial designer: oh . user interface: industrial designer: oh . user interface: marketing: peace out nigger . entree user interface: marketing: </s> [SEP]why did user interface disagree with losing speech recognition in the discussion of production finance ?

project manager suggested scrap speech recognition to cut four euros . user interface insisted that speech recognition was a special and new feature so it should n't be lost . however , compared to advanced chip and curve shape , the group decided to cut the speech recognition function .

summarize the whole meeting .[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]summarize the whole meeting .

this is the second meeting of the design group . project manager went through the notes of the last meeting and informed the team of the management 's requirements . they expected the remote control to cover television only and asked the team to incorporate the company logo and colours . as the team is looking at extreme simplicity , the buttons should be reduced to the absolute minimum . voice recognition can also be added to reach this point . in addition , the remote control can be powered by a rechargeable or permanent battery .

summarize the discussion about the reduction of buttons and application of speech recognition .[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]summarize the discussion about the reduction of buttons and application of speech recognition .

marketing summarized the market research results and revealed that fifty percent users only use ten percent of the buttons . so the team proposed to reduce buttons to a minimum . marketing believed that speech recognition could also contribute to this regard . user interface showed a user-centred remote control and an engineering-centred one and preferred the user-centred one as it had fewer buttons and was easier to hold .

what did marketing and project manager come up with when it came to reducing buttons ?[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]what did marketing and project manager come up with when it came to reducing buttons ?

marketing proposed to apply speech recognition and suggested that some of the buttons could be hidden from everyday use . project manager agreed and proposed to get the remote control with no buttons but later rejected the idea and supposed that dual functions could be used .

why did n't the team believe that the remote control could fully depend on speech recognition and have no buttons ?[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]why did n't the team believe that the remote control could fully depend on speech recognition and have no buttons ?

age group data for remote control use was not available ; many people may not want to learn to use the new remote control ; some buttons are still needed , such as channel control , volume settings and on/off .

what did the group discuss about energy sources ?[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]what did the group discuss about energy sources ?

project manager expected to have a remote control permanently available . industrial designer proposed to have a rechargeable battery or a battery dock , while project manager preferred a disposable one . then industrial designer came up with a combination of both solar and conventional batteries .

what did project manager think about energy source ?[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]what did project manager think about energy source ?

project manager preferred to have disposable remote control of which battery life was predetermined and proposed to move parts more by not even having a battery compartment . the usage of permanent batteries was also proposed .

what did industrial designer propose when discussing energy sources ?[SEP] <s>industrial designer: project manager: okay , welcome to the second meeting of this uh design group . um i 'll briefly go through the uh notes of the of the last meeting uh just done in in note form and i have n't attributed anything to individuals , because we 're working strictly as a team here and uh n nobody 's working equally , user interface: sorry . project manager: so uh . um we we s we saw that the the problems with existing remote controls were the uh b a boring shape and boring colour . um and and we s we saw that the um what we needed to do was to to make sure the device um controls several items , that switching was easy , that you should n't need to point the thing at uh anything in particular , um that it need to be contoured to make it interesting , that the keys might be concave , simply because that has n't been done before that we know of . um should have interchangeable fascias so people can personalise it , um illuminated so that people can see it in dark rooms . um and that people might want it as as in addition to their existing remote controls . um and that it sh it should just always work , whenever you uh um mm uh use it . and that it should n't be too small , mm that it it gets lost . um . now uh uh i 'll shortly ask for for three three presentations . uh before i do that , however , i will go through some new project requirements that um the the management have placed on us and uh will be challenging in terms of what we discussed at the first meeting . um the uh the ma the management has had it 's own thoughts on this and uh the they do n't necessarily agree with with what we uh we thought . um and and then we 'll as a result of that we will then talk through the the functions that we see the the device um actually b carrying out , and we have uh forty minutes to do this in and i uh anyway . okay . now , the n the new requirements are um the the management team see that um teletext is no longer of any importance given the uh the rise of the internet . um and and they want it only to cover televisions . um now , what is not q quite clear from their directive is whether they mean th they do n't want it to cover teletext or whether they do n't want it to cover , you know , videos , d_v_d_s , um satellite boxes , which uh i mean we saw as being fundamental to the uh to the exercise . the um the actual wording of the directive is that it should cover television only . um and on that basis um i i think we we need to bear that in mind , um but possibly uh keep at the backs of our minds that the reality that people even when they uh no longer they do n't look at teletext anymore , they certainly do look at other things . um the device has to incorporate the company logo and colours . um the the logo uh being at b the bottom of the screen there , the the the two r_s in grey against uh a yellow background . um now this does n't necessarily mean that we have to give up some of our ideas about making it attractive to the t to the market . but uh do do introduce some some constraints as to how we might do that . um it also has to be simple , which to some extent goes along w with the first one , and that we 've already said that it must be simple 'cause that 's what people want anyway . um but they also want it to be simple to get it to the market quickly , which um mm uh is is is their choice , but uh um we we need to talk that through . um okay , so uh after the meeting it 'll be summarised and uh industrial designer: user interface: project manager: um notes sent out and uh etcetera . okay , so we 'll first of all mm have individual reports from everybody . um again i there is no order of precedence here um so i i i 'll leave it up to you to who who who thinks they would like to go go first ? marketing: uh i do n't mind . project manager: p fine . marketing: uh can i steal the cable ? project manager: oh sorry , you can indeed . marketing: cheers . project manager: marketing: i got a how do i start there ? project manager: oh , if you click on the um uh the one that that looks like a projection screen , no the one to the right of that . that one . marketing: that one . cool . well these are functionality requirements from the our our guys down in the the research lab . took hundred people and covered all the aspects of what um is needed by people and what they want to see . um everything kinda from functionality and how individual functions are how mu how how often they 're used and how much their necessary and stuff . and general opinions about current current remotes . see that , as we kinda noticed , seventy five percent of people find their remote controls ugly . so some kind of a new style should be incorporated that 's less ugly . uh along with um looking less ugly , if it looks better , eighty percent of people said they 'd spend more money on it . which is a a plus for us , if we can make it look better , it 'd be uh more cost effective and we can put the price up . current remote controls do not match the operating behaviour of the user . i can empl i kinda take that to mean as um they they do n't uh they , yeah , they only use they only work for the television or yeah like as in in my flat i 've got six remote controls for a stereo system , a digital box , a d_v_d_ player , a video player and tv . if it was uh i mean th my behaviour is to use multiple things at the same time and multiple remotes are n't really matched well to my behaviour . uh again , seventy five percent is seventy five percent of users say they zap a lot . i took to mean that they just they use it a lot , they use it regularly rather than standing up and manually change channels or volume . and uh yeah , uh i think the big issue is fifty percent users only use ten percent of the buttons , 'cause uh wh if we got a remote that like well we 'll have some buttons taken off by the lack of teletext , but uh oh and we 're going to see uh on the uh that some of the functions like audio settings are n't h hardly ever used and used very are n't considered relevant by the user . so i think maybe fewer buttons , which also make the design look sleeker , i dunno . uh um yeah and uh frustrations of like people losing remote control . project manager: mm . marketing: i dunno maybe some kind of system of you press a button on the tv or maybe that 's b it would have to incorporate , but like some kind of system where you can f use something else to find the remote control . maybe like it 'll beep or something . and um , yep , the uh time taken to learn new remote controls is uh do n't want to make it too complicated , easy to use for uh new like first time users and stuff . and uh repetitive strain injury , i suppose we should make it more comfortable and make ma possibly even use have to make it , yeah , fewer buttons , like i was saying about the whole mice the mouse idea of it feels more comfortable . project manager: mm . marketing: maybe do n't even have to hold it as such . project manager: gosh , must be some telly addicts out there if they get r_s_i_ from their television remote , is all i can say . industrial designer: marketing: user interface: marketing: but uh yeah . it also asked um if we would if people would pay more for speech recognition project manager: marketing: and younger people say they would . and uh there was another section on our on the report for uh lcd displays , but the data was n't there , so . i do n't actually know what the results for that were , project manager: mm . right . mm . marketing: so . may be incrementally emitting , but yeah . project manager: yeah , i must say that um the uh i c ca n't remember what um f you know phone service i was using the other day , but that had sorta speech recognition which worked uh remarkably well , so that is indeed a uh um a thought marketing: and uh it would cut out the r_s_i_ as well if you project manager: and it it cuts out uh i was was gon na say , you ca n't get a lot of r_s_i_ , industrial designer: project manager: j just get jaw ache . okay , sorry . marketing: yeah , um oh yeah , so possibly the speech recognition is possibly something could add into the design . oh , i 've got some other things i could n't fit onto this presentation . um . you see this okay ? almost no ? it 's sorry it 's a bit . i 'll read out to you . uh functionality , uh like people 's opinions on functionality , the relevance to the remote and how often they 're used . so um like the power . using the using the d swi the power switch to switch on tv is a high relevance of nine , but it 's not frequently used . you see what i mean ? project manager: yeah . marketing: whereas channel selection , which is very high relevance project manager: mm-hmm . marketing: is used the most . so m we can maybe even start to cut down on or i was possibly even thinking of a design that maybe some of the buttons are hidden from everyday use . maybe like uh a folding ledge or something . so that we can maybe go into the channel settings and the audio settings , industrial designer: mm . marketing: which are low relevance project manager: mm-hmm . i mean marketing: and rarely used . and keep the v volume selection and channel selection very easily user interface: it could be oh uh i was just gon na say uh maybe like the flip phones that they use ? industrial designer: mm . user interface: have you seen the new mo mobile phones project manager: yeah . user interface: that flip out and they have the like texting , and then the numbers on one side , marketing: oh yeah . user interface: so project manager: mm . user interface: you could have the most used buttons on top and flip it out or something . project manager: hmm , hmm . industrial designer: mm . marketing: yeah , like the one that like slides back project manager: uh . should we actually bite the bullet here ? marketing: and the buttons are concealed underneath . user interface: yeah . industrial designer: mm . project manager: if people really do n't use those buttons to any extent at all um remove them altogether . marketing: just remove them completely ? project manager: we we could actually have we could actually have a remote control with um user interface: that might be the project manager: i wonder whether we could get the remote control with no buttons at all if we went for voice recognition , given that um the um now the the age structure we were looking at um i mean w we had usage by age structure , what we did n't have was what proportion of people using remotes were in those particular age groups . now do we know whether they marketing: uh yeah . project manager: forty no sorry for forty five to fifty five age group , uh to put myself right in the middle of it , um u use remote controls to a great extent . marketing: industrial designer: project manager: yes we marketing: um no this is for pay more for speech recognition . project manager: that would 've speech recogn right . so , we 're looking at um well again , we do n't know the relative proportion the relative numbers in the age groups . marketing: yeah , that 's true . project manager: if we wanted something different , truly different , then the buttonless remote control w would be it . industrial designer: p well the only problem i can think of with that is if you 've got a lot of people that do n't wan na be bothered learning how to use new rem remote controls . if you just kind of take away everything that they 're used to knowing , that 's gon na be quite a change . project manager: but if you just lift it up and say , channel one or b_b_c_ industrial designer: it might marketing: or even i mean you could even just have it left on . user interface: maybe i marketing: you could just put it down once on top your tv and never have to user interface: yeah , have a big kind of like the satellite box or the cable box project manager: user interface: and have it just go on the tv and then it does n't matter where in the room you are , industrial designer: mm . user interface: you wo n't lose it . marketing: yeah . project manager: it c well it i can i can see technical problems with that in terms of the , you know , the sound from the television , industrial designer: mm . user interface: no . project manager: because if somebody actually on the television says uh uh , you know , i_tv and you 're watching b_b_c_ then then it might um change itself , marketing: b_b_c_ one . industrial designer: yeah . user interface: oh . industrial designer: yeah . marketing: project manager: so it probably needs to be um possibly actually need a button on it user interface: yeah , that 's true . project manager: just to activate it . marketing: oh yeah . project manager: or or something just to identify that you 've lifted it up and it 's use . and and then just say , oh i do n't know , a thought and and then user interface: yeah . project manager: uh i mean that that would certainly be uh truly different . um 'cause uh you know audio settings , nought point eight percent . i mean if they were n't there , would people miss them ? marketing: mm-mm . industrial designer: but look at the importance of them . the volume settings . project manager: marketing: relevance of two out of ten , project manager: vol volume , marketing: yeah . industrial designer: yeah . project manager: yes um industrial designer: they 're not used often project manager: th industrial designer: but they are quite important when they 're used . project manager: w we need to s identify things that people actually need industrial designer: yeah . project manager: and and it 's a function of frequency and relevance . and um i would say ignoring ig ignoring power for the moment , um the channel and volume industrial designer: mm . project manager: and th w w given given that we 've been told to ignore teletext . uh channel and volume are the only ones that marketing: yeah . project manager: uh would appear to be essential . marketing: stand out . project manager: um . so if we can design something that that looks interesting , know , or looks different , um incorporates the the logo and and the colours and um we can still have our interchangeable fascias even if it 's the yellow and grey , um and uh i dunno , buttons or or buttons as an option . marketing: uh i just had a thought actually , sorry to interrupt . project manager: do , please . marketing: uh you were saying about um it could technical problems of like uh someone on the television saying a channel number and it changed project manager: mm-hmm . marketing: we could maybe have like an activation word . project manager: you cer certainly could . marketing: 'cause i 've seen i 've seen this used on computers before , where you just you address the remote , project manager: depe uh i depends whether um industrial designer: mm . marketing: you address the computer , and then give it a command . project manager: if we want to make this so simple that anybody can walk into the room and lift it up and say marketing: oh i see . oh yeah , i see . project manager: b_b_c_ one . um okay , i mean you could print actually print it on the uh marketing: mm-hmm , yeah . project manager: device itself . um . marketing: i mean i 'm just thinking of the point of view of peop you could still like lose this remote . project manager: s th this i th that 's always gon na be a problem i think . industrial designer: marketing: mm . project manager: um and i i i s so i suppose one um could make it so desirable that if people lose it they immediately go out and buy another one . industrial designer: user interface: marketing: project manager: anyway , sorry , carry on . do you want to just carry on with marketing: oh no project manager: or marketing: i i interrupted you , project manager: no no , no uh b i was in the middle of in the middle of your report there . marketing: sorry . oh okay . um well , i was just kinda wrapping up there . yeah , project manager: mm okay . marketing: i was thinking um , yeah , maybe such things are relevant . we could make things much more f i think the the eighty percent of people would spend more on uh a remote uh that looks better , combined with uh decrease the or take out the limited functio functions that we do n't really use much . alright take out teletext , but as for channel settings and stuff it might it might um turn people somewhe peop some people that want the whole functionality away . but , since if we 're marketing a more kind of fashionable approach then it 'd it would be fashion and fashion over practicality . project manager: mm-hmm . s s we could we could make it dual function voice recognition and still have buttons on it um marketing: oh , we could , yeah . we c yeah , project manager: 'cause we 're marketing: we could even have it as like a yeah the buttons control this and the voice functions control the f things that you would do all the time , so . project manager: certainly could . yeah , yeah . industrial designer: mm . marketing: so uh yeah , if we could uh power on and channel selection and and volume selection , would n't have to really project manager: the i mean the the advantage of doing away the buttons altogether is it makes the thing cheaper . marketing: yeah and probably it would look better as well . project manager: no , it cou certainly opens up the possibility for making it uh , you know , visually very distinctive . marketing: yeah . yeah . project manager: um 'cause you know , it does not have to be a oblong box . industrial designer: mm . marketing: lined with numbered buttons and project manager: mm , yeah . okay , who sorry , have you have you finished there andy ? marketing: uh yeah , yeah , that 's everything . project manager: yep , yep . um given that we 've already had a extensive discussion uh . industrial designer: user interface: marketing: user interface: okay well , i can do mine . industrial designer: hmm . marketing: do you want the cable ? user interface: yeah , let 's see if i can make this work . um . industrial designer: oh , you have to hit like function and f_ something . user interface: oh . marketing: f_ eight . industrial designer: f_ eight . user interface: is it doing industrial designer: dunno . marketing: uh , give it about twenty seconds , or so . user interface: okay . project manager: ah , there we go . industrial designer: oh yeah , it 's going . user interface: oh okay . okay , so this is just about the technical functions . project manager: alright . user interface: so the method , i looked online for examples of other similar products and then just kind of was trying to brainstorm some possible design ideas and um identify what the necessary things are , what people are what you really wan na have a remote control do . um and then there are two different kinds that i found . there 's a user centred one and an engineering centred one which i will have pictures of and then we kinda have to decide which one this should be . project manager: mm-hmm . user interface: so these are the two different ones . this one um this is the user centred , it has uh quite a few mm uh um fewer buttons marketing: user interface: and then this is the engineering centred , which has a lot more buttons , project manager: mm-hmm . user interface: and probably this is one that people complain about , about having too many buttons that you do n't use . so basically , what a remote control is is you it 's to send messages to the television set , you know , turn on , off , switch the channels and the volume and things such as that . and so for this product it 's gon na be television only , and then it has to have the uh logos for the company and the colours . and so , for my personal preferences , i think this one is easier to use and has quite a you know , fewer buttons . um we want something that sends messages easily to the television and i was kind of wondering about this example that they have . it looks kind of narrow at the top , and i was thinking maybe if it were wider at the top , project manager: mm , yeah . user interface: then that would be easier . um and so we have to decide what 's gon na make our product different . e the unique style , maybe have it light up so it 's visible in the dark , um the changeable face-plates , and the lighting up and visible i was when we were talking about havi losing it , maybe to have a button on the television that you press and it maybe if it makes a noise or lights up or something like that , so it 's easier to find if someone has hidden under the couch or something like that . so that 's my presentation . yeah . project manager: okay , can i um i 'm actually gon na use the um it 's gon na cause great technical problems over here . i 'm actually gon na use the user interface: f they probably clip to you . industrial designer: oh yeah , they might be movable . marketing: yeah . industrial designer: oh yeah , they 're all they 're not connected to anything on the table , you just leave 'em on and walk around with 'em . project manager: yes , rather than the uh the the traditional in fact , um i wo n't even go that far . um something like this shape , you know , sort of something that you can that 's sort of a more vertical shape , um that you you sort of hold in your hand , um , well i 'm trying to think uh uh uh l uh l such as i mean um something you hold up like that , possibly with a couple of buttons like that , but with the the entire top with the , you know , the uh the infrared or whatever source . industrial designer: mm . project manager: uh so that you know , it 's flying off in all directions , industrial designer: mm . project manager: so that uh um uh again the n need to look at the the the technicalities of um actually achieving that in terms of whether the , you know , the power requirements of the uh such a source , um you know , compromise the our our need for uh you know , it it being um mm permanently uh you know , available . industrial designer: project manager: uh whether whether different technology um i mean th all all these remotes are presumably infrared , and like they have been for a long time . uh we we possibly need to be looking at at at something different , um you know , short range , not like the old uh radio remote controls where you 'd change next door 's telly when you change yours . um industrial designer: user interface: project manager: but uh uh i think basically i if we 're going for i if minimum number of buttons is our priority , then we should , as i say , r know , really bite the bullets and and reduce the buttons to absolute minimum , you know , possibly with backup channel and volume buttons and on off . um and nothing else . um so that it can al it could uh almost end up like that , but again , except that um you know the risk of losing it . um anyway okay um so kate , wh what are your uh your thoughts on this ? industrial designer: yes , mm . user interface: oh . industrial designer: which one does this plug into ? user interface: hmm i think it 's all there . industrial designer: that one . user interface: h industrial designer: i ca n't did you could you see it on you screen when it user interface: oh yeah . industrial designer: that 's not cool . user interface: that 's kind of strange . industrial designer: oh well . anyways . um alright , yeah , so um i 'll just do my presentation on the working design uh . oh there we go . okay um just at the m yeah the whole sort of method of how the remote control works . uh the basic function of the remote control is to send messages to another sh system , the the tv or the d_v_d_ player or whatever . marketing: industrial designer: um and it does this uh by well , you need to start off you need an energy source and this energy source will feed into an integrated circuit chip and the circuit chip is the part that actually composes the different messages uh within the remote um which will then be sent to the uh the television , the d_v_d_ to tell that what to do . um and you need a user interface , which controls the chip and thus the messages and uh the user interface is that 's basically just you kn the s sorta design of the actual remote which you hold in your hands and what buttons will be on it . um oh shoot . okay . uh just general findings . uh what we need uh technically speaking for the remote control is some sort of energy source , uh some sort of user interface , which i think we 've mostly been talking about the user interface and the design of that . um a circuit chip within that to uh control and send the messages and um a sender and receiver . and um oops . uh-huh . this is just sort of a little schematic diagram of what we 're looking for . uh this just kinda represents the energy source marketing: hmm . industrial designer: which feeds into the circuit chip uh which maybe then we could have that feed into a switch which would send signals f to um a subcomponent and on to a light bulb between so it 'll light up once we start once you start pressing buttons . um also send signals to the um infrared bulb , which will be the part that actually what ? sends signals to the the television . and then you 've got your happy little tv watcher there . user interface: industrial designer: and so my personal preferences i i just think we need sorta big uh energy source that wo n't die out , uh perhaps some sort of rechargeable battery or a battery dock you could place it in , so it 'd constantly be charged , so you would n't have to uh be worrying about it running out of batteries and not changing channels for you . uh a wide range uh sender-receiver , so that you can hit the buttons from basically anywhere in the room , and the channel 'll still be changed . uh also definitely a user-friendly interface um and i think we 've all sort of mentioned adding a a locating device on it , so when it does get stuck under the couch cushions , as they inevitably do , you can find them easily . and that 's pretty much it . project manager: okay . uh it seems seems to me there are a number of fundamental decisions to make before we um industrial designer: mm . project manager: i think your point about the the big energy source is uh a very valid one . industrial designer: mm . project manager: um i do n't suppose we 've got any statistics on the the life expectancy of uh remote controls , particularly sort of independent ones . um given you know , the number of things you buy these days , which you know , have a a a lithium whatever battery in , that 's uh , you know never needs replacing . industrial designer: project manager: um perhaps we should have the the disposable remote control , uh um you know , one some sort of typical usage . you know , the the the battery will last know , five , ten years . by which time i mean when all 's said and done , the digital television will be taking over in that time scale . um industrial designer: mm . marketing: mm-hmm . project manager: uh uh p perhaps we should , know , reduce the uh , you know , the sort of moving parts even more by not even having a battery compartment and uh industrial designer: just having one that 's guaranteed to last five to ten years ? project manager: yeah , and if if anybody manages to run it down , we 'll we 'll give 'em a new one . industrial designer: oh , cool . yeah , fair enough . user interface: project manager: um it 's , you know , it 's what it saves in cost and you know there there 's a well , it 's actually a marketing gimmick . i mean it 's hardly a gimmick , it 's uh it 's totally practical . uh so i th think you know the idea of a rechargeable one is um uh unless you 're really high tech and it sort of just recharges itself if it 's n by , you know , magnetic waves or whatever , if if it marketing: it could have like uh know like a cordless phone in your house it s got like a base that sits there all the time . project manager: yeah . industrial designer: mm , mm . project manager: are are people really gon na use it though ? um . user interface: yeah , people are pro marketing: i suppose , yeah . industrial designer: mm yeah user interface: i would think that people might forget project manager: i i th i think user interface: i mean people forget to put their cordless phones back on there , marketing: industrial designer: mm-mm . user interface: so . project manager: yeah , it 's marketing: yeah . project manager: um i mean i know that somei times my my wife goes out in the morning and says oh i should have put the phone on to charge industrial designer: mm . project manager: and then then she 's had those for so long that if she has n't worked that out by now . um . industrial designer: 'cause i only remember to charge my cell phone uh when battery dies . and that 's pretty much user interface: yeah . marketing: project manager: when it yeah , wh when it 's died is a problem . industrial designer: yeah . yeah , when it turns itself off , that 's when i plug it in , project manager: yeah , yeah , yeah , so uh um industrial designer: yeah . user interface: project manager: what so wh what what do we think about the um the the permanent mm battery ? industrial designer: yeah , think that 's a good idea . user interface: no . marketing: uh . that sounds pretty good , yeah . project manager: is the uh you know , we we we are really going for the ultimate in ex uh external simplicity here . user interface: um . industrial designer: mm . project manager: um you know , cut cost within the manufacturing and uh you know , if we have a high tech interior , then then that that sh may well be cost effective . user interface: do they make batteries that last that long ? project manager: i mean th th certainly . um i ca n't think of anything off the s top of my head , industrial designer: they usually have the little light uh source , project manager: but there are certainly things that you buy . i mean calculators for example . industrial designer: i dunno what the heck they 're called , user interface: yeah , they have that little solar industrial designer: the but project manager: som well some do , industrial designer: yeah , the little cells that project manager: i mean th th but there are battery ones industrial designer: yeah . project manager: that um are you know , sort of permanently sealed . marketing: mm-hmm . industrial designer: mm . project manager: in in fact i 'd user interface: yeah . industrial designer: most of them , do n't they have sort of a combination of the two , like when there is light , they 'll work off the light , project manager: yeah , industrial designer: and if there is n't , they 'll kick into this battery , project manager: uh uh industrial designer: so we can maybe do something like that whereas there is a battery , but if there 's enough light , then it 's using the light , so that it 's not actually draining the battery all the time , but you will have the battery there for when you need it . user interface: mm . project manager: yeah , i i mean th th this needs going t into the technology a bit . industrial designer: mm . project manager: i mean the the actual time that a remote control is actually operating industrial designer: mm . project manager: i would think is i is is probably , you know , no more than minutes in its entire life . um . industrial designer: oh , it depend if it 's uh depends who who 's using it , who 's just sitting there clicking clicking clicking clicking , user interface: yeah , some people are project manager: if , but i say if if people are getting r_s_i_ from it then uh then uh then then perhaps we 're looking at the wrong market industrial designer: yeah . yeah , then they 're clicking a lot , yeah . user interface: yeah . yeah . marketing: w project manager: n marketing: like like this um this uh market research thing says number of times per hour that it 's used , channel selection a hundred and sixty eight user interface: per hour ? project manager: right . marketing: times per hour . industrial designer: yeah . yeah . marketing: yeah . user interface: wow . that 's a lot . project manager: oh , i must admit i had n't um i 'd i 'd missed that . that does sound excessive . user interface: marketing: but then again , if you think it of the amount of , you know amount of use it 's like project manager: yeah . marketing: that 's it 's less than a second , um . industrial designer: yeah . yeah . user interface: yeah . project manager: well that 's right , and and i i do n't i do n't even know whether the i do n't even know whether the s the signal lasts as long as you actually keep the button pressed , industrial designer: mm . project manager: or whether it 's just a marketing: yeah . project manager: sorta tenth of a second , no matter how long you press it for , i do n't know i do n't actually know . um . user interface: though i think with digital tv , like i know on my cable box , you 're not supposed to do that because the channel ca n't keep up with it if you just press it like that , project manager: yeah . industrial designer: mm . user interface: so you 're supposed to use the menu and go through the different project manager: mm-hmm . marketing: mm-hmm . user interface: channels that way instead of project manager: mm . industrial designer: project manager: right , so i 've got a message to say five minutes , i dunno how long ago that appeared . um 'cause we 're we 're getting user interface: uh-oh . project manager: um right , so i 'd i need to sum up very quickly here um . we 're looking at extreme simplicity . we 're looking at a radically different shape . possibly no buttons at all um , but if you can incorporate um channel change and volume buttons um in into the design , then then that 's fine . um in the i mean the the role of the of the um the user interface des designer becomes b you know more important here , because , you know , shape is no longer an a uh um a serious constraint . but we clearly only need th the main buttons , although , uh if clearly only need the main functions . um i do n't see why we should n't go for voice recognition um and the the only buttons that i think we need are channel control , volume control and on off . um it needs to incorporate the corporate logo , uh the the grey and yellow colour scheme and there 's no reason why we ca n't introduce um interchangeable uh covers . um uh d so does that accurately summarise what we 've discussed ? user interface: yeah . marketing: yeah . industrial designer: yep . hmm . project manager: right . user interface: um project manager: so uh yeah . we are doing just the television . user interface: oh i just have one question . so are we doing just the television or are we doing so not d_v_d_ players , project manager: no . user interface: we okay , okay . project manager: i think that 's quite clear from the the information that we 've been given , industrial designer: mm . project manager: no ? user interface: okay . marketing: yeah , like in the email of television only . in fact they 're in the constraints email that i got . project manager: right . marketing: did n't you mention the teletext , just television only ? project manager: oh yeah well th that 's one i s that 's one i sent you , industrial designer: mm . user interface: yeah . project manager: which which was my interpretation of uh of the uh what came down from from head office . um marketing: oh okay . oh yeah . industrial designer: yeah . user interface: oh okay . industrial designer: okay . project manager: that 's that that that that 's their uh their view . industrial designer: project manager: okay , so uh we can all give some thought to that uh for for the next meeting , thank you very much indeed . user interface: okay . industrial designer: cool . user interface: </s> [SEP]what did industrial designer propose when discussing energy sources ?

industrial designer initially proposed to have rechargeable energy sources and then suggested a combination of both solar and conventional batteries . it means that if there 's enough light , then it 's using the light , but when it is dark , then the battery is used .

summarize the whole meeting .[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]summarize the whole meeting .

this is the first real reaction 's development meeting for the new remote control . the team members got acquainted with each other and project manager introduced the financial target . each product would be priced at 25 euros and a 50 % profit is made , aiming at making an overall profit of 50 million euros . in terms of style and design , the remote control should be stylish to stay competitive . also , it should be made dependable and of medium size and the user interface can be made into face-plates . the material should be plastic as it is the lightest . to market the remote control , the project team can launch parallel marketing schemes to fit both customers who value the remote control 's appearance and those who value its practicability . to market interchangeable fronts , the team can either get control in a set of colours or with face-plates .

summarize the discussion about remote control style .[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]summarize the discussion about remote control style .

marketing proposed to make a stylish remote control . user interface preferred a remote control that was comfortable to hold . in order to make buttons easy to find , user interface pointed out that they could be made concave . project manager agreed and supposed that the buttons could be made illuminated so that people could see them in dark rooms .

what doubts does project manager have about marketing 's suggestion when discussing remote control style ?[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]what doubts does project manager have about marketing 's suggestion when discussing remote control style ?

as marketing proposed to make a remote control that does n't look like remote control , project manager was concerned that customers would n't recognize it and just pass it .

what did user interface think about remote control style ?[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]what did user interface think about remote control style ?

user interface suggested that remote controls should be comfortable to hold and the buttons could be made concave so that customers could feel them .

what did the group discuss about remote control design ?[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]what did the group discuss about remote control design ?

the remote control should be made dependable and of medium size . in terms of industrial design , the user interface can be made into face-plates , and the material should be plastic as it is the lightest .

what did industrial designer propose in the discussion of industrial design ?[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]what did industrial designer propose in the discussion of industrial design ?

industrial designer believed that remote controls should be made dependable and its size should be moderate since if it is too big , it can be awkward to hold , but if it is too small , it will be easy to get lost .

what did user interface think about colours and materials ?[SEP] <s>project manager: right w welcome to the the first meeting of uh real reaction 's uh um development meetings for our our new television remote control . uh this follows our very successful entry into the the consumer market over the last year or so um which we want to to build on , taking advantage of the uh the the latest developments in in technology and the uh the latest uh uh feelings in in consumer design and and demand and uh we want to make this the the very best product th that 's possible for everybody , uh one that everybody wants , uh at a good price for the consumer and at a good price for the company . uh and to that end we need all to work together uh to do that . um and uh b in no particular order because ev everybody is uh just as vital to this project marketing: mm . project manager: um i 'll just go round th the table , andrew , marketing , um m kendra with the uh um designing the the the user interface uh uh and kate with the the industrial design . um . what 's uh the the th th project is is here to do , is is to to get this this project up and moving , ev everybody is is free to uh say wh whatever they want , uh everybody has a contribution to make and uh everybody feel free to interrupt me at any time to to say what you want to say . um in in terms of the immediate meeting the uh um everybody knows everybody else , everybody 's worked for the the company for a while , if if an anybody feels that they need to say more about themselves please do , if if if anybody wants to b briefly give their their background so that everybody 's quite clear what everybody uh uh everybody 's experience is please do so . uh in fact i 'd i 'd i 'd welcome anybody to uh say something briefly about themselves , in fact we will do that by by going round the table quickly and and saying what what contribution you you 're looking to make . so we 'll start with andrew . marketing: oh my name 's andrew i 'm a i 'm the market research person for this uh for this meeting and this uh project for creating this new remote control and uh yeah i 'll be uh presenting information statistics on what people want to want to uh get from this new design , what people want to like and from a fashion point of view and the practicality point of view . project manager: right kendra . user interface: i 'm kendra and i 'm the us user interface designer and um i have n't had a whole lot of experience in this kind of thing before but i 'm m so i 'll be working on the design . project manager: right at least means you have n't got any preconceived ideas so . user interface: right . yep , i 'm just open to being creative . industrial designer: uh i 'm katie , project manager: yep , good . industrial designer: i 'm the industrial designer and i 'll just be i guess presenting about the the inter workings of our little remote control and uh yeah . project manager: okay , very very quickly , um this i do n't want to make this meeting too structured because the the whole idea is that it 's a um you know a think tank . everybody says what they what they want to say , uh and we do n't want to be constrained by uh kind of convention or uh uh slides on screens or or anything else um but um briefly um th th this is what we want to do . the the remote control needs to be original , there has to be something about it that uh other remote controls do n't have so that as soon as people see it they think um yes that 's different , uh i want one , um and that goes along with being trendy , uh uh you know the i want it uh scenario . user-friendly as as we all know , remote controls can be uh uh very user-unfriendly so we want to make ours one that people can pick up marketing: project manager: and think oh yes that 's it 's obvious how that works , uh and they also want to look at the price and think oh yeah that 's something that i may not need another remote control but uh it 's such a nice one i 'm gon na have one . and last but not least , or indeed first of all , it it must make the company money , and we make the company money by producing what the consumer wants . the uh the further work to be done is i the um the functional design , uh what it uh what it must actually do , the uh conceptual design , uh how we actually present that to the consumer and th the the detailed design i is uh how we get that into production . uh now th the main design tool that we have available to us at the moment is is the white board and uh uh let us very quickly do what i what it says in the in the in the prompt slide here , um in fact i suggest to avoid everybody untangling themselves from the uh the the wires , that we do n't do that , um so i i everybody knows what whiteboard is so we 'll um uh we 'll do a virtual drawing on the on on the whiteboard of of your your own uh uh favourite animal , but le let 's go round the table , your favourite animal . marketing: um , badger . project manager: mm and why ? marketing: uh it 's it 's got nice contrast with black and white and uh project manager: uh-huh . marketing: i feel they 're underdog kind of status project manager: oh right marketing: and they 're , the project manager: uh my my wife says my beard looks like a badger 's arse 'cause of the the white streaks in it . industrial designer: user interface: um probably a duck marketing: project manager: kendra . user interface: i just i li i like the way they look and they 're just nice animals and i like how they can fly or swim or walk around or whatever . project manager: uh-huh . right , okay . industrial designer: uh 's horses , no particular reason why . project manager: uh-huh , fair enough yeah . user interface: project manager: i 'm not sure that i 've got any favourite animal to be quite honest , i think homo sapien industrial designer: project manager: because of their their uh overall ability to uh uh user interface: marketing: make mobile phones and tv remotes project manager: sorry ? industrial designer: marketing: to make tv remotes . project manager: indeed absolutely yes , industrial designer: project manager: tha that 's um okay and uh w we need to keep in mind here that the uh we want to sell this for for twenty five euro um , we want to m make an overall profit for the the company of fifty million euros so we 're we 're looking at selling a lot of these um ag across the the entire planet and and we 're looking at a gross profit of fifty percent . it needs to cost twelve euros fifty to make . um so we 're not only looking at a a very trendy original product , we 're looking at making it at a very good price . um , okay , um would anybody like t like to to start by giving their o um sort of quick views of of current remote controls . user interface: well i think i find a lot of them really complicated to use with all the different buttons and uh it 's handiest when you have one that works both the d_v_d_ player or whatever and the tv as well . um , but that it 's easy to if you can switch back and forth instead of having to press a bunch of different buttons project manager: no . user interface: and so i think it 's is best when they 're clearly labelled and you can see which buttons you 're supposed to use , you know . project manager: any any thoughts about buttons or any oth other way of approaching the p the uh the problem ? or anybody else , strong feelings about remote controls ? are there you know , bad ones they 've used or good ones they 've used or ones that they 've lost and never found again ? industrial designer: um i think it 's important that you should be able to when you when you press the buttons it 'll actually pick up the signals from kind of anywhere and you should n't have to like contort yourself and twist your remote control to get it the tv to actually pick up the signal . marketing: yeah . user interface: yeah . marketing: think a lot of the time , remotes that come with tv players and tvs and d_v_ players , like they are n't industrial designer: mm . marketing: like an area that 's put a lot of effort into , they 're very boring , very plain . industrial designer: mm . marketing: like it 's very a very like um making a a stylish remote control would be a very like easily put us one step ahead of the current competition . project manager: um what so wh what 's in in what particular style features are you thinking about ? marketing: um . something that looks looks does n't look like remote control . industrial designer: marketing: so if you want , something that looks like uh something that makes you think oh what 's this ? like this pen does n't really look like a pen , project manager: uh-huh . marketing: but it makes you think oh . project manager: . yeah marketing: so , sorry that 's a bit vague . project manager: d no i mean do you think there 's a risk if it does n't look like remote control , people wo n't see it as a remote control um and uh marketing: uh i suppose suppose that 's up to the marketing to to make make people aware of the product . project manager: uh-huh . any other thoughts about um th the physical appearance of a of remote controls ? user interface: i think something that 's comfortable to hold because sometimes you get the remote controls that are just those big , rectangular things industrial designer: mm . marketing: mm . user interface: and uh they 're kind of awkward to hold onto , marketing: user interface: so something that 's more comfortable that fits in a person 's hand better . project manager: i mean th the thing that i immediately comes to mind is computer mouses which um i mean y you get all sorts of shapes in the shops industrial designer: mm . user interface: yeah . marketing: yeah . industrial designer: mm . project manager: and s you know some quite fancy ones um than the user interface: yeah . project manager: some from personal experience which look nice industrial designer: project manager: but are n't particularly comfortable . um any thoughts about buttons or flat screens or uh uh user interface: yeah . marketing: well from the mouse idea you could , remote is a piece of plastic with the big rubber buttons sticking out of it which you press , whereas if you want could all be flat and the buttons are very kind of almost subtle that instead of being raised out of the device uh you push into device you see , like a mouse button . project manager: yes , i mean the only thing is if if you 're watching television in a in a a darkened room um you need to be able to uh industrial designer: mm . marketing: i suppose . project manager: fi find the button buttons easily . marketing: easily , yeah yeah . user interface: but maybe they could be concave instead of sticking up to have them be kind of down so you could feel them industrial designer: mm . marketing: mm . user interface: better . project manager: yeah , that 's uh must admit i do n't think i 've ever seen one with concave buttons , that 's uh certainly be different . um do we need it to uh i ca n't think of any re remote controls that i know of that actually light up at all . user interface: oh yeah . project manager: do we do we want uh industrial designer: mm that would be good . user interface: like a like a mobile phone ? project manager: yeah . industrial designer: mm . user interface: yeah . industrial designer: mm . marketing: mm , yeah that would be good . project manager: okay . so , andrew have you had any thoughts yet about how we might market something which there are already millions out there and that we want to uh uh uh t take over the entire um the planet with ? industrial designer: user interface: marketing: mm-hmm , um especially if we try to sell , what two million of them . oh sorry , four million of 'em , but uh i think if w if we market it as as not as not well this you c you could either market it as the point of view we could have the two we could have parallel marketing s schemes where you 've got one where it appeals to people that want to have the new device that looks cool , is fashionable industrial designer: mm . marketing: and like you just it 's it 's like uh it 's one that rather than ra i wan i want rather than a kind of a need relationship with the device , project manager: mm-hmm . marketing: but that might considering the act what the device is for and the nature of some people might not like respond to having a device that they just looks nice , therefore they want it so make it practical at the same time . i think it 's this is gon na have to appeal to people that want device that can enhance their living room project manager: mm-hmm . marketing: uh but also a device that uh is practically sound . project manager: mm-hmm . okay , yeah , yeah , well marketing: so um , i dunno we 'll have to decide which which angle we 're gon na go to or both . if you . project manager: i d i think an any uh any facets that we identify w we aim need to aim for for all of . um okay well marketing: mm . project manager: first thoughts on um the the industrial design side . industrial designer: oh i think it 's it 's remote controls are kind of a unique object 'cause it 's you depend on them so much , but you do n't i i it 's you sort of just assume they 're always gon na work , you do n't think of them as a comp like a computer can break down and you 're kinda like oh well fair enough there 's all these complex things going on , it 's gon na something 's gon na get messed up eventually . they they just need to be very very dependable because people sort of take them for granted and then if your remote control breaks it 's god forbid you actually get up and manually change the channel project manager: indeed . user interface: marketing: industrial designer: it just it needs to be very effective , very always dependable . uh i do n't think we should make it too small i 'cause i think it needs to it ca n't be too big like you were saying big an and huge and um awkward , but also if you make it too small kinda like you know how mobile phones are getting smaller and smaller um , it 's just gon na end up under a couch cushion somewhere and um yeah . project manager: yeah . industrial designer: but so yes dependable , and have a good medium range size . project manager: okay , and um colours , materials ? kendra , anyone ? user interface: well , most i think most of the remote controls now are either just black or grey , project manager: . user interface: so maybe we should go with something different or be able to i was just thinking of um what they 're doing with mobile phones now how you can get the different um what are they called ? like the face-plates project manager: yeah . industrial designer: mm , mm-hmm . user interface: that you change so we could have maybe i do n't know if it would be feasible to do something with that , where you can change the face-plates or have kind of a variety project manager: uh-huh . user interface: so people can get different different things . have it kind of look how they want to , different colours , things like that , project manager: right . user interface: probably just plastic because that 's always the lightest . project manager: yeah . okay that 's uh again i do n't think that 's ever been done before , user interface: project manager: it 's uh the sort of the sort of thing that would get people uh thinking yes that 's something that i have n't got and uh might need so . uh andrew , any thoughts about uh how we might market interchangeable fronts on on the remote control ? marketing: um , well we could either market it together by getting control in a set colour or with like you buy it with several uh like you ge you get the f uh the face-plates with it when you buy or as a separate thing , but uh maybe thinking of that , it 's considering the nature of the device , maybe a second thing like a second campaign to market new facials for your to your might go a bit astray industrial designer: mm . project manager: yeah . marketing: since it is the kind of thing where y you generally get one and then forget about it . project manager: yeah . marketing: unless you were trying to project manager: i think industrial designer: well you could come up with like novelty ones , like they 've done with the the mobile phones , you can get like different you know scenes from different movies and stuff on the remote control marketing: mm . user interface: yeah . marketing: oh industrial designer: and sorta stagger the release of them marketing: it 's that 's a that 's a good idea . industrial designer: and get people like oh i want that cover on it now and that 'll keep them spending money . user interface: yeah . project manager: mm-mm . marketing: mm . project manager: right , okay marketing: yeah true . project manager: i think we 've got um a good idea now . we uh meeting is uh needs to be k uh wrapped up fairly quickly . so uh um we 've got thirty minutes to start looking at the um at the design in more detail . um then we 'll we will reconvene in in thirty minutes and try to get some of these ideas uh uh more formalised . uh thank you very much indeed . industrial designer: thank you . user interface: okay . marketing: . </s> [SEP]what did user interface think about colours and materials ?

user interface suggested that the remote control could be made of plastics because it was the lightest and proposed that they could make the remote control different , maybe with face-plates .

summarize the whole meeting .[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]summarize the whole meeting .

this was the second meeting with functional design discussion purpose . firstly , the group gave three individual presentations on working design , technical functions and functional requirements . they mentioned the importance of the fancy appeal , the practicality and the quality of components . then , the group had a discussion about general requirements on the remote control . the group decided to market the remote as a separate product and focused on the user-friendly as well as simplicity , instead of too much technological advancement . also , they agreed to target on income group and would add extra functionalities like keep lost and rechargeable stations for the remote control .

summarize presentations on working design , technical functions and functional requirements .[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]summarize presentations on working design , technical functions and functional requirements .

the first presentation was about users ' functional requirements . marketing mentioned that 80 % of people like fancy appeal remote and younger people prefer voice recognition . the second presentation was about technical functions . user interface suggested that as a communication tool , the remote should be practical and ergonomically designed . the third presentation was about working design . industrial designer introduced four main components , like a battery to make it work , the chip to convert the data , the user that 's controlling the chip , and the infra-red bulb that moves the data to the receiver .

what did marketing think of repetitive strain injury when discussing functional requirements ?[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]what did marketing think of repetitive strain injury when discussing functional requirements ?

marketing was asking what rsi was when mentioning the user needs to be easy to use . user interface answered that it was repetitive strain injury . so marketing denied this function because it did not match people 's operating behaviour and users wanted a remote control with fewer buttons which would be easy to learn . just like the audio setting was not given as much importance and visibility on the remote as something like channel changing that 's used a lot more often .

why did industrial designer think of it could be their selling point when discussing technical functions design ?[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]why did industrial designer think of it could be their selling point when discussing technical functions design ?

when industrial designer demonstrated two different remote controls , project manager thought neither of them was pretty . mentioning about the cool look about the functional design , industrial designer suggested taking consideration of the cool appeal into the selling point of fashion remote because there was a market for cool looking technology and ergonomic design .

summarize the group discussion about the general specification .[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]summarize the group discussion about the general specification .

the group agreed to target 15 to 25 year olds . they decided to make the remote look simple , but have the key buttons to make it easy to use . also , groupmates agreed to use one menu button and they would include voice recognition as one option .

what did the group think of the infra-red functionality when discussing general requirements ?[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]what did the group think of the infra-red functionality when discussing general requirements ?

project manager mentioned that they should emphasize on making the infra-red more functional . industrial designer thought the chip took the data and presented it without sort of scattering and the quality of all the components really mattered . then project manager mentioned the target group and voice recognition was not necessary . group mates agreed on it and mentioned that it was high-tech and expensive .

what did industrial designer think of the battery when discussing general requirements ?[SEP] <s>project manager: good to see you all again . let 's see if that comes up . this is our functional design meeting . um . just a sec while my powerpoint comes up . et voila . okay . mm um we put the fashion in electronics . let 's start . okay , our agenda today um just check the time , it 's twelve thirteen . um . i 'm gon na do an opening , talk about um did you all get the minutes ? i e-mailed them to you . i 'm also putting 'em them in the shared folder . user interface: yep . project manager: so um then i we 'll talk about our general objectives industrial designer: right . project manager: and have your three presentations . um i 'll talk about the new project requirements i 've just received , and then we have to make a decision on our remote control functions . finally we 'll just close . we 're starting this meeting at approximately twelve thirteen and we have forty minutes . so first of all the functional design objectives . uh we need to keep in mind the user requirement specification , what needs and desires are to be fulfilled , the functions design , what effects the apparatus should have , and the working design , how the apparatus actually works to fulfil its function . okay , three presentations , um you can go in any order you choose um . marketing: mm shall we go in the order that you just did it ? project manager: sure , please do . marketing: i dunno . how do i hook my screen up ? industrial designer: i think , you might have to disconnect rose . project manager: yes i do . yeah . user interface: well there 's a wee a wee plug just just that one there marketing: where does it go ? mm-hmm . hmm , i 'm not supposed to move this , user interface: marketing: but user interface: ah that 's it , yep . marketing: user interface: and then you have to press function f_ eight project manager: function , f_ eight , yeah . user interface: i think it is on your laptop . project manager: the blue one , f_n_ . marketing: where 's function ? no signal . project manager: is it plugged in all the way and you screwed it in and industrial designer: yeah . marketing: ah , wait , 's screw in . industrial designer: i i think you just have to push it in really hard . marketing: push the screw . user interface: that 's it . industrial designer: oh , got it . project manager: mm 'kay . marketing: mm alright project manager: it 's taking it a little bit marketing: i 've never attached to anything . industrial designer: mm , neither have i . project manager: 'kay there you go . marketing: alright , so , industrial designer: alright . marketing: i do n't know if you guys are able to get access to um the report that was online or if i 'm the only one who is . but , i do n't even know how to play this . no . project manager: press the little presentation . it 's the um it looks like a y_ kind of over there above draw . there , that one , there you go . marketing: alright . so we 're just gon na talk a little bit about the functional requirements that people specified when they were asked . um i guess real reaction did some market research . they had a hundred subjects and their usability lab and they watched them watch tv and recorded the frequency that they used particular buttons and the relevance that those buttons had . what they found was they analysed people 's desires and needs . focusing on their desires , um people specifically said that they thought remotes were ugly , seventy five per cent of the a hundred subjects noted that and that they more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . i do n't know anything beyond what fancy means , industrial designer: hmm . marketing: but that 's particularly of use to us , i think . um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions . industrial designer: 'kay . marketing: um people also had certain frustrations , that i think that we could try to take into consideration with our design . that being people k um frustrated with losing their remotes . i think , over fifty percent of the people mentioned that that was their biggest frustration . people are also frustrated with the difficulty it is to learn how to use a remote and i think that ties back to what you were saying before industrial designer: hmm . marketing: just that there 's too many buttons , it just needs to be easy to use . it also mentioned something called r_s_i_ and i was hoping someone might be able to inform me as to what r_s_i_ is , user interface: repetitive strain injury . marketing: because i do n't know . project manager: user interface: repetitive strain injury . marketing: what ? ah . there we go . user interface: so if you marketing: wow . people do not like that . so i guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , i guess , caused a strain . um looking at the needs people specified , the problem right now is that people 's remotes are not matching their operating behaviour . people are only using ten per cent of the buttons that they have offered to them on their remote . and what people do most often is changing the channel and changing the volume . people also zap like to change the channel , about um sixty five per cent during an hour of use . so we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they 're used much more infrequently and probably just complicate what 's going on . so i think that some things that we might wan na think about , the idea of an lcd screen was brought up although they did n't have any details on what people 's preferences on that were , so i dunno know if that 's coming to me later , or something like that . but something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wan na make easiest to use , make sure that , you know , something like an audio setting is n't given as much importance and visibility on the remote as something like channel changing that 's used a lot more often . and basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it 's not ugly and that it feels like the way they 're gon na use it , so it does n't give them any hand injuries or things like that . industrial designer: hmm . project manager: thank you very much . that was that was great . industrial designer: mm 'kay . project manager: um 's move on to the next presentation um on effects . was that you ? marketing: hmm . project manager: great . marketing: yeah , have i unscrewed it ? project manager: push . user interface , right . interface . marketing: here we go . user interface: cheers . marketing: mm-hmm . and i think that 's in the shared , if i did it right , if anyone wants to look at it . project manager: mm 'kay , thank you . industrial designer: okay , great . marketing: project manager: okay . user interface: here we go . right so i 'm gon na talk about the technical technical functions design of the remote control um . we need to start by considering what a remote control actually is . it 's a device that allows us to produce certain effects on our television , so i it 's basically a communication device . we we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness . um how do we actually go about designing a new television remote control ? first thing to do is to come up with the design specifications . we need to know what our final product is gon na be like , so we need a a clear idea of exactly what this product does , uh how it works , and what the end-user is gon na want from this product . um . oh , a way i 'd suggest that we could go about this is by designing uh several different prototypes of user interfaces for this product , um and then uh trying to get some feedback uh about marketing: user interface: h how well these particular prototypes work , uh sorta find out what people think of 'em . um using a remote control is is quite a subjective experience . um , project manager: hmm . user interface: and different different people sort of prefer different things . um we should remember that remote controls are a a fairly standard piece of equipment . when a users using a remote control , he or she expects the buttons to be in certain places . so in some sense we 're gon na we 're gon na have to aim for a device which is fairly conventional in design uh so that we 're not completely shocking people . but i think within that there is also room for us to introduce novel ideas uh and to make something that 's that 's perhaps a little bit different , something that stands out . um also in in designing the user interface we need to consider practicalities . uh the first of these is is technological ye uh what can we do with the current state of technology as it is . the second is is economic , uh we need to find a balance between features and price . so as you mentioned things like voice recognition would would add to the price uh but it would also im improve the design of the product . project manager: hmm . user interface: so i had a look on the on the web uh to see if i could find a few examples of existing television remote controls . in analysing these we can consider what what things what 's good about them , uh what things do they get right , what 's bad about them , what 's wrong with 'em , um how we can improve on the designs that that that i found and what can we do to make our product stand out from from the large majority of remote controls . here 's two examples uh probably at the extreme ends of the spectrum . project manager: user interface: um on the left here we 've got uh an engineering-based design for a remote control , industrial designer: user interface: so it 's one that 's got lots of buttons , it 's it 's fully featured , everything you might possibly want to do is there , you know , it 's got forward , backwards , up , down , channel numbers , volume , uh freeze frame . yeah , it 's it 's fully featured and it might take a while to get to learn to use it , but once you 've learned it you can you can do whatever you want with your tv . the one on the right is a lot more basic . it 's just got the essential functions of the tv changing the channel , play , stop , volume . it would be a lot quicker to learn to use it , but again th it 's it 's swings and roundabouts . there are disadvantages , you ca n't use it say to to freeze the television picture . uh there 's a lot of features that are missing from that remote control . so we 've got to to find our find a way of striking a balance between the two . um as i said before , remote controls are subjective , different people want want different things . um personally wa what i want from a remote control is a device that 's simple , it it 's easy to use , uh it 's got big buttons for doing the things i do most often , changing the volume , changing the channel . it it does everything that i need it to uh , as i said before , i 'm quite lazy , i do n't wan na walk across the room just to adjust my television . i also want something that that looks cool , um and that that feels good , that 's ergonomically designed . project manager: mm 'kay . thank you very much . that was very useful . it 's funny to see the drastic difference between those two remotes . um . industrial designer: hmm . project manager: and neither of them were very pretty , you know ? industrial designer: yeah . user interface: marketing: no . industrial designer: i think that could be our selling point . project manager: mm . marketing: a fashion fashion remote . industrial designer: right . user interface: i think there 's there 's certainly a market for technology that looks cool . project manager: mm . user interface: and i think that 's that 's why companies like apple 've 've 've made a lot of progress . marketing: mm-hmm . industrial designer: hmm . marketing: yeah . industrial designer: right , i really ca n't see what i 'm doing , so does anyone have a project manager: you there it is . industrial designer: ah-ha , look at that , showing up already . project manager: lovely . marketing: so wait , did it let you go on the internet or was that just what it let you see ? user interface: uh that was just on the d on the company web site , yeah . marketing: okay . 'cause i was like googling project manager: hmm . industrial designer: yeah . marketing: and then i 'm like wait it wo n't let me google . user interface: industrial designer: alright um no , how do i play again ? project manager: um the it 's right above draw . there are three thingy if it 's way at the bottom . under three icons industrial designer: ah . project manager: and it 's the one that looks like a desk . yeah , that one . there are y_s . industrial designer: okay . so this is our working design presentation . um i had a bit of some issues with this , because i was n't able to find everything i needed , but i guess that 's we 're still in early stages . um so , yeah , this is this . though th the thing about working design is the what we 're trying to do as a working design is figure out how the aparata apparatus can fulfil its function . um one of the examples that kept coming up for me is that a coffee grinder . it works because it converts electrical energy to grinding the beans and then you put the bean through a filter and that filters out , and then you get coffee at the end that 's nice and hot because of the combination of electrical energy and then the other things that are brought in to make it work . do n't know if i 'm explaining that very well , but how do i get to the next s ah . so h the method as um working designers figure out what you need to make it fulfil this practical function , what what needs to be done and how do we convert all the elements to make that done . marketing: industrial designer: so wha the easiest thing to do is to break down all the points at which you need something to happen . so you make a schematic of the way that the the energy is converted tsh towards this practical function . and then i think the easiest thing to do is gon na be work on each task separately . so um project manager: you just press industrial designer: uh . uh . project manager: yeah , just click . that 'll be fine . industrial designer: so the findings that i got uh very just very briefly is that you have a choice of the way that the information is projected to the receiver and in my opinion infra-red is the best way to do that 'cause you do n't need a sight line . so that 's one thing we 're gon na work on . um the user interface is critical here , because a lot of the things that happen in a remote control happen through the chip that controls that converts the electrical energy into data , which then goes through the infra-red , so the the chip that uh i think ian is designing , is gon na be crucial . and really it all comes down to the to the user , because they 're the one that 's controlling most of the working design . so the components that we find here are the energy source , you know the battery or whatever that 's gon na m make it work , then the chip , which converts the data , the user that 's controlling the chip , and the infra-red bulb that 's gon na let us move the data to the receiver . so you have four main components and they are designed sort of like this . you have your energy source right there which then um brings uh energy or information to the chip , which is also controlled by the users . you have energy going to the user who 's controlling the chip ooh 's not what i wanted to do uh uh . project manager: um yeah use that thing you can go back , previous . industrial designer: previous . sorry about that , guys . project manager: pardon . industrial designer: oh . project manager: oh , well . industrial designer: no , no , no , no , no . project manager: okay . industrial designer: okay , let 's just get back to my schematic here . project manager: ye double click on it . with the right with the left hand one . industrial designer: w yeah , yeah . i think it 's frozen . here . do n't show me that tip again . project manager: there we are . industrial designer: there we are . sorry about this , guys . marketing: industrial designer: i 'm kind of pathetic with things like this . um alright . so you have your energy source , your user interface who 's controlling the chip , the chip also uses the energy , and the chip through the use of the user interface is gon na control the switch which will work your infra-red bulb , which will then bring the data to the receiver . so hopefully that makes sense for everyone in my kind of garbled way . project manager: mm-hmm . industrial designer: this is the the parts of the working design that need to be figured out . and personal preferences , besides the fact that i ca n't spell , we need a long-lasting energy source , people do n't wan na be changing it a lot . we need a chip that works well with the user interface , that is n't too complicated . we need a straightforward interface , like ian was saying , simple , not overwhelming it with information and we need a reliable and clear infra-red signal , so that you 're not waving your remote around project manager: mm-hmm . industrial designer: and having to get frustrated and go do it by hands . so that 's pretty much it for the working design . project manager: excellent . so , um . industrial designer: rose , do you think you can give me a hand with this ? project manager: yes , absolutely . ah i can never tell which way to turn these things . industrial designer: yeah . project manager: lefty loosey , righty tighty , right ? industrial designer: yeah . marketing: user interface: what 's up ? industrial designer: project manager: lefty loosey , righty tighty . user interface: lefty loosey . uh . industrial designer: user interface: never heard that before , project manager: oh yes . user interface: that 's good . marketing: user interface: i 'll think of that every time now . project manager: industrial designer: it 's gon na stick in your head . user interface: marketing: yeah , that 's a good one it 'll stick with you . project manager: mm 'kay . um i have nothing on my screen . just a sec . here we are . industrial designer: mm . ooh , project manager: okay , yeah , it 's fine . industrial designer: no signal . project manager: okay , requirements . we have a couple new requirements that i was just e-mailed right before the meeting and that we have to keep in in um in mind as we 're creating this . industrial designer: okay . project manager: we did n't bring it up yet , or at all in the meetings so far , but we 're not gon na work with teletext because um well it that 's been taken over by the internet , so we 're not gon na worry about um we 're not gon na worry about that . marketing: what 's teletext ? project manager: um . industrial designer: uh , it 's a british thing . marketing: oh . oh , user interface: you do n't have it in the states ? marketing: so project manager: it industrial designer: no . project manager: no . w d could would you care to explain it ? user interface: oh , i did n't realise . um yeah , it 's like a i suppose it 's kind of similar to a very very basic web browser . um you have like you have uh numbers on your remote control , uh y and you type in the page number you want , marketing: mm-hmm . user interface: so like you type a hundred on your remote control and this this kind of index appears on the television screen with just some some text and some very blocky looking graphics on it . and you just type numbers to go to different pages and it gives you information , mostly rather boring stuff like what 's on tv next and share prices and that kind of thing . marketing: industrial designer: s lottery numbers and sport scores . user interface: yep , news headlines . industrial designer: but if you ever see the tv saying like go to page one sixty on ceefax now , that 's what they 're talking about . project manager: how ? user interface: it 's earl it 's pretty old technology . marketing: oh . user interface: it 's like nineteen eighties . project manager: okay . marketing: that explains a lot . industrial designer: i have no idea why we do n't have it , but user interface: marketing: that 's good . project manager: interesting . okay um , well , we 're not gon na the management has decided we 're not gon na work with that . um marketing: project manager: okay um and we 're also gon na w like your question earlier um whether this is going to be t for television , video , or etcetera . just for television . that 's what we 're focused on . user interface: right . project manager: um otherwise becomes to complex , we wan na get this out um very quickly . we only have a a short amount of time . industrial designer: 'kay . project manager: um and finally there 's more marketing , i think , um , our corporate image has to be recognisable . so while we 're gon na make it look pretty we need to use our colour and our slogan i in the new design . industrial designer: mm . user interface: so what 's our corporate image like ? it 's it 's kind of yellow colour with uh we put fashion in electronics . project manager: looks like , yeah , kind of a yellow and black and we have that the emphasis on the r_s in um user interface: it 's like double r_ . project manager: mm-hmm . user interface: yeah . project manager: but it 's , yeah , we put the um fashion in electronics . so we got ta keep that in that in mind . user interface: marketing: industrial designer: okay , so we want something that looks good project manager: yep . yep . industrial designer: and is yellow . project manager: yeah , or ha maybe some buttons could be yellow . like , we can we can play around with it a little bit . industrial designer: okay . project manager: um . okay , we need to talk about our functions and our target group . we need to decide who our target group is . you um in your analysis of different market um of the marketing , you identified that different groups wanted different things marketing: mm-hmm . project manager: or had certain preferences , for example that um that older people did n't really care for um voice recognition , but younger people did . marketing: mm-hmm . project manager: um and so who are we aiming this at ? industrial designer: well if we 're gon na say that function um fashion we put the fashion in in electronics then you automatically , i think , a sort of younger group that that 's who 's gon na be attracted to this . marketing: yes , i do think , who 's gon na have the money to buy that also , that one ? project manager: mm-hmm . it 's gon na be twenty five euro remember , so um it has to be avai marketable to um whomever it is . industrial designer: mm-hmm . user interface: is it is it something that 's gon na be sold separately from the television or is it something that comes w with a television ? 'cause that would affect the way that we market it . project manager: well at least right now what we 're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five euro by itself . user interface: right . right , okay . marketing: the only break-down that i was given in terms of age was the voice activation and basically there 's a big jump , after thirty five people do n't really care if it has voice , so it 's like basically fifteen to thirty five that think that that 's a good idea . industrial designer: mm-hmm . marketing: i dunno i 'm gon na be given any other numbers broken down in terms of age later , but if that 's sort of the only quality that we have that is divided into age then we would wan na stick between the fifteen and thirty five range . industrial designer: yeah , that 's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us . user interface: yeah . marketing: project manager: now , those are that 's all specific for speech recognition . are we gon na use that as one of our functions ? user interface: um . industrial designer: mm . user interface: i i would say no , because it 's gon na add too much to the price . especially if we are marketing it as a separate product , people are gon na be paying project manager: mm-hmm . user interface: uh , well , uh we 've got a price limit of was it twelve twelve and a half euros for to produce it ? project manager: mm . industrial designer: to produce it , yeah . project manager: to produce it , yes . user interface: and i wonder if we can get voice recognition into that twelve and a half euros without having to make too many other compromises . project manager: mm . marketing: but what else are we gon na put , i mean not that i 'm really gung-ho about it , i do n't know what else you can put in a remote to make it technologically advanced though . so like other than just making it look good , how is it user interface: yeah . industrial designer: hmm . marketing: i mean it can look really great and still have the same up-n-down buttons industrial designer: but right . marketing: and why 's anyone gon na buy a new remote ? industrial designer: well but why are we why are we aiming for a technological advancement ? everything we 're talking about is ease of use and simple and that does n't necessarily mean more technology , marketing: mm-hmm . project manager: that 's a good thing to keep in mind . industrial designer: in fact it could use it could mean , not . if they might be overwhelmed with with remotes that have too many buttons and too much technology . marketing: if someone 's looking to buy a new remote , do n't they want like an upgrade ? i dunno . project manager: upgrade ? well , we can look for we can look at upgrade or we can look at um user-friendly . industrial designer: yeah , simplification . project manager: simplification , industrial designer: they could have a crap remote user interface: yeah . marketing: mm-hmm . project manager: so industrial designer: that came with their tv that 's just impossible to use , or maybe it broke , or maybe they 're just missing it . marketing: mm-hmm . project manager: uh-huh , mm . and we also need to talk about if we 're only gon na have the very simple ones or also have the other ones just separate somehow or industrial designer: hmm . user interface: yeah . marketing: can you like i mean this may be too complicated , but , i wish i had something to explain it , like if it was just a simple , either this way or this way , that had like the main buttons and then you could like pull something out , kind of and like you got the rest the buttons , industrial designer: ooh . marketing: but the rest of them like went in . user interface: the remote marketing: do you know what i 'm saying ? project manager: kind of pull out of the side . user interface: there are remote controls like that , yeah . like some tvs they have a sort of uh a sliding screen on the remote control of it project manager: mm . user interface: that hides all the complicated buttons . industrial designer: ooh . user interface: so if you wan na do something complicated like programme your television or re-tune it , then you you open up this little hatch or or slide the screen down marketing: mm-hmm . project manager: mm-hmm . user interface: and there 's all the all the special buttons . marketing: 'cause then 's like people who do n't wan na ever look at them , never even have to see them project manager: mm-hmm . industrial designer: mm-hmm . marketing: and if you like get the instruction manual that comes with it and you just do n't even read it then you 'll never even know that those things can pull out . user interface: yeah . project manager: mm-hmm . marketing: and you 're a happy person and everyone else does n't have to have like two remotes , one that has the easy ones and one that has project manager: mm-hmm . industrial designer: yeah , that 's a good idea . user interface: yeah . marketing: more complicated ones , user interface: i think that 's a good idea , yeah . marketing: but 's all still in one . industrial designer: mm . project manager: um we have to be careful that that that does n't impede um the chip transmitting information , but um that 's gon na be mostly technological thing . um . marketing: yeah . industrial designer: good point . user interface: yeah . industrial designer: yeah . project manager: okay um , so what are we emphasising ? i what in this project ? user interface: si simplicity and fashion . project manager: simplicity and fashion . marketing: i think simplicity , fashion . industrial designer: yeah mm . project manager: okay , those are very good goals , i think , um that we have to keep in mind in with everything we do . simplicity and fashion and , yeah , or usability speci however you wan na say that , which includes um an emphasis on making the infra-red very functional , so that you do n't have to travel around a lot . user interface: yeah . marketing: mm-hmm . user interface: yeah . project manager: um . marketing: what can you do to like make the infra-red more functional , like why would it not be ? i 'm just wondering . project manager: i think it 's a lot to do with battery , but that 's just my marketing: okay . industrial designer: the battery and that i think that the chip takes the data and presents it well , without sort of scattering . project manager: mm-hmm . marketing: so 's just the quality of the chip . industrial designer: yeah . i think so . marketing: okay . industrial designer: the quality uh quality of all the components really , i mean , we ca n't really do anything shoddy work , 'cause it 's user interface: yeah . industrial designer: gon na be visible down the line . project manager: so our target group , we 're saying , fifteen to thirty five ? marketing: well , i dunno how useful that number is if we 're not doing project manager: s voice recognition , which i kind of i kind of feel like voice recognition is not necessary in a remote control , marketing: yeah . yeah . i do n't . project manager: like it might be necessary for a tv but not for the remote c , you know . user interface: it 's , yeah , it 's pretty it 's pretty high-tech . industrial designer: mm-mm . project manager: seems a little bit mm-hmm . yeah , industrial designer: yeah . project manager: and it might be too expensive . user interface: marketing: and if the whole idea is you 're using a remote then why would you have voice , project manager: mm-hmm . marketing: like you know what i mean and then it 's like you would n't need a remote you 'd just talk to your tv . project manager: yeah . industrial designer: ooh . user interface: it 's for , like , the ultimately lazy people , project manager: user interface: who ca n't even be bothered to pick up the remote . industrial designer: yeah . marketing: mm yeah . industrial designer: i marketing: maybe i mean if i get m more numbers , i 'll e-mail you before the next meeting in terms of ages . but this does n't divide up anything and there was only a hundred subjects also , project manager: mm-hmm . industrial designer: mm-hmm . marketing: which is n't , i mean , really is n't that representative , especially if it 's a hundred subjects that th they then can subdivide into age groups that means there 's very few in each age group , so industrial designer: yeah , but i th i think regardless we 're we 're aiming for the under sixty five or something . marketing: project manager: under sixty five , okay , user interface: yep . project manager: that 's a good start . um . i 'd say we 're uh can we narrow it down to maybe um teenagers and families ? 'cause that would go up to like fifty ? industrial designer: or like single professionals or something . project manager: okay , single marketing: twenty to like fifty five . industrial designer: yeah . marketing: i dunno . project manager: it 's it 's hard to narrow it down . industrial designer: it 's really hard to figure out right now . user interface: i think the product appeals across a quite a broad range of ages . project manager: mm-hmm . user interface: i mean , we we said simplicity is is one of the features , so it 's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , project manager: okay . user interface: and that might be older people , project manager: mm-hmm . user interface: but then we 've also got fashion , which is something that definitely appeals to younger people . industrial designer: yeah . marketing: well maybe we do n't have to defi define the target group by the demographic of age , project manager: right . marketing: maybe we can define it by like the demographic of like h t how much money they have to spend or something like that , user interface: yeah . yeah aim for a an income group . industrial designer: that 's a good point . marketing: like , well project manager: mm-hmm . mm-hmm . marketing: obviously it has to be someone who owns a television , industrial designer: yeah . marketing: and like how recently have they bought their television like that sort of thing . industrial designer: mm . project manager: so maybe it 's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is industrial designer: yeah , t probably . user interface: yeah . project manager: because , yeah , things so different will appeal to different people , but okay . um oh , there 're a couple functions do we want something so that do we want some kind of thing to find it if it 's lost ? like a button on a tv you can press industrial designer: mm . marketing: yeah . project manager: and it 'll ring or something , i do n't know like or beep ? marketing: h i mean , like i said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it . project manager: mm-hmm . user interface: yeah . marketing: and if we 're talking about making something easy that sort of goes along with it so it would n't be like a random thing to sort of add in . industrial designer: mm . marketing: it would be relevant to like the overall goal i think , project manager: mm . industrial designer: yeah , that 'll probably be good . marketing: so project manager: okay , we have to we have about four minutes left to define our functions . so let 's do that quickly . um so we want something to keep it from getting lost . industrial designer: yeah . user interface: yep . project manager: and we want um we want large buttons for the essential things . large , accessible buttons for the essentials . industrial designer: yeah . user interface: yeah . project manager: we want a possibility to um to get um a possibility to get the extra functions . industrial designer: mm-hmm . user interface: yeah . marketing: user interface: which are kind of hidden away in some way or well not hidden but they 're uh they 're not as prominent as the main features . project manager: mm-hmm . marketing: hmm . project manager: um , yeah , hidden way . and we also want it to be fashionable , which i 'm not sure if that 's a function so much as a um yeah marketing: on your coffee table , it 's not like an eye sore , that kind of thing . project manager: mm-hmm . industrial designer: yeah . alright . project manager: okay , do it . any other essential functions that we need ? battery ? do we need a long-life battery ? industrial designer: battery battery use . yeah , but i think that goes in with simplicity and ease of use really . marketing: yeah . project manager: but we might as well . marketing: so you never have to change the battery . industrial designer: yeah . user interface: we should maybe investigate whether it needs a battery at all . i suspect the remote control does need a battery , project manager: yeah , i would imagine . industrial designer: yeah . user interface: but i dunno if you can project manager: just 'cause it is an electronic device , the industrial designer: mm . user interface: yeah . industrial designer: it i think it does . i do n't i do n't think of a way you can operate a chip and convert that much data without without one . user interface: yeah , without the energy , yeah . industrial designer: but you could maybe have it in a little charging station like a mobile phone , or like a little cradle for your ipod . user interface: yeah , that 's that 's possible . yeah . industrial designer: you could we could maybe do that instead . project manager: charging . industrial designer: so you do n't ha you got like a rechargeable battery . user interface: yeah . industrial designer: i dunno , that might contribute to less people losing it too if it it stays in one place . project manager: mm-hmm . marketing: mm . project manager: we have to think about um space in living-rooms , too , like 'cause they 're industrial designer: mm . project manager: i mean , would you put it on top of the tv ? i do n't know , just think okay , that 's that 's a good idea , we 'll keep it . think it 's industrial designer: yeah . that 's just off the top of my head . project manager: and maybe fun . okay . um 'kay we 're gon na conclude now , has everyone said their functions and 'kay . user interface: yep . project manager: um after the meeting we 're gon na each complete a sks um a questionnaire and a summaries summary . i do n't know what summarisation . um and then we 'll have our lunch break . after that we have thirty minutes of individual work . um i 'll make sure to put up um the minutes and the project documentation and including these powerpoint slides . if everyone could do that as well , that 'd be great . um you each have individual actions , i_ um i_d_ industrial design you 've your components concept , user interface , the user interface concept , market trend wa watching . marketing: project manager: and as as per last time you 'll get specific incrat instructions from your personal coach e-mailed to you . and hopefully , i hope , next time you 'll be able to access more of the web site that they they seem to tell you that you could . it 's kinda frustrating , industrial designer: yeah , who knows . project manager: but um be sure to note any frustrations or any um issues that come up in your um in your um summary . industrial designer: okay project manager: mm 'kay ? industrial designer: sounds good . project manager: great seeing y'all . marketing: it 's good . industrial designer: user interface: marketing: did you um were you able to like put yours in the group folder ? industrial designer: yes , i just did that . marketing: okay . industrial designer: hopefully it is there for people . marketing: yep . industrial designer: yeah ? project manager: looks like there are um looks like there 's a second one kind of of mine that 's that i did n't do , industrial designer: yeah . project manager: it 's from like an earlier project , i think so um industrial designer: okay . marketing: where is that ? yours is project manager: under the shared folder , i do n't know it might not even be under yours as well . industrial designer: technical . so project manager: projects . industrial designer: in there we have technical functions presentation , working design presentation and the functional requirements . at least that 's what i have in . marketing: i only have three , i just have like our three . yeah . industrial designer: yeah , that 's what i have as well , r rose project manager: okay . you do n't have mine ? industrial designer: so . marketing: no , but that 's 'cause i think yours is in the e-mail separate , like it 's not on the server . project manager: s industrial designer: yeah . project manager: mm . marketing: but if i open it and then save it , probably will be there . oh wait , never mind you ca n't save it to the project manager: okay . well i 'll figure that out in the meantime . industrial designer: okay . marketing: okay . </s> [SEP]what did industrial designer think of the battery when discussing general requirements ?

industrial designer suggested a rechargeable station like a cradle for the ipod when discussing the battery for essential functions because it might contribute to fewer people losing it too if it stayed in one place . project manager agreed and suggested thinking about the space in the living room as well when designing this feature .

summarize the whole meeting .[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]summarize the whole meeting .

the whole meeting was the initial meeting of a new remote control project . firstly , project manager introduced the scope and agenda of the project , and the team got acquainted with each other and technical devices . then project manager made clear that remote control would be priced at 25 euros and a production cost of 12.5 euros , in order to achieve a profit aim of 50 million euros . after an accident , marketing suggested that remote control should be made multipurpose and the consensus was reached on this point . finally , the group brainstormed some other functions for the remote control despite a potential increase in production cost .

what did the group discuss about remote control use cases ?[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]what did the group discuss about remote control use cases ?

project manager proposed that apart from ordinary remote controls , innovative use cases could be explored . then marketing suggested that a multipurpose remote control should be made to operate different devices including tv , video recorder , dvd player , etc .

what did project manager think of the feasibility of the multipurpose remote control mentioned by marketing ?[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]what did project manager think of the feasibility of the multipurpose remote control mentioned by marketing ?

project manager confirmed the feasibility of marketing 's idea of the multipurpose remote control , and later he also brought up infra-red as an effective medium , over which cost-related doubt was expressed by himself , though .

what did the group discuss about functions for the remote control other than the multipurpose function ?[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]what did the group discuss about functions for the remote control other than the multipurpose function ?

infra-red was mentioned by project manager along with the multipurpose function . marketing proposed shock proof . user interface put forward waterproof . and then marketing went on to offer battery status display as an optional choice , which he had no idea was a great production cost driver or just a tiny led .

what attitude did project manager hold towards potential cost pressure with regard to infra-red ?[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]what attitude did project manager hold towards potential cost pressure with regard to infra-red ?

when project manager proposed the application of infra-red , he himself admitted the risk of exceeding target cost . the same concern over battery status display was expressed by marketing . hence , he agreed to find out a specific cost before decision-making , with marketing implying that he wanted it to be applied if possible .

what did marketing think of potential cost pressure incurred by the application of battery status display ?[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]what did marketing think of potential cost pressure incurred by the application of battery status display ?

when marketing mentioned the application battery status display , he added that it could possibly drag up the production cost and that further research would be carried out before decision-making . but still , he implied that he wanted it to be applied if possible .

summarize the discussion about financial aims and target markets of the new remote control project .[SEP] <s>project manager: so uh good morning . user interface: morning . marketing: morning . project manager: i see you all find your places . industrial designer: morning . project manager: is everybody sitting on the right place ? yeah ? marketing: yep . project manager: i guess so . so let 's see . first i will introduce myself . i do n't know if uh if everybody knows me , so i 'm bart , marketing: my name 's frank . project manager: hello . hello . user interface: i 'm . project manager: bart . hello . hello . bart . industrial designer: project manager: welcome . marketing: thank you . project manager: uh let 's see . uh let 's start off um with a little presentation . uh now first i 'll tell you a little bit about the setting . you can see there are a few cameras here . they 'll record uh our actions and you 'll have wires and microphones that will record your voice . uh there are also some microphones there but th um you do n't have to pay a lot of attention on those , because it will uh disappear when you do n't attend to it . so is there a project documents folder ? there are some notes in it already i see , some documents . uh i 'll start with the presentation kick off . is being modified by the administrator . uh okay . user interface: marketing: hmm , that 's interesting . project manager: let 's do it read only . well i do n't know if you 've noticed , but uh we 're working for real reaction . uh it 's a company in uh electronics . we put fashion in electronics , uh we make it work , uh we put a lot of effort in design and in the product itself . i 'm bart the project manager so i 'll direct you through the project . this is our agenda . uh we have our opening acquaintance , tool training , project plan description closing . marketing: project manager: uh maybe i can sit down , then i can take some notes or let 's see . maybe you can take the minutes once in a while . marketing: sure . project manager: i dunno it 's not a lot of work , but just uh if you hear something uh you can write down , just write it down . uh as you can see uh it 's the opening , aquaintance tool training . aquaintance is a point we 've done a bit . um have you all seen the corporate website already ? yeah . user interface: yep . marketing: yep . visit it . project manager: have you seen any flaws in it ? i think i found one . no ? user interface: hmm ? marketing: ca n't say i paid much attention to it , project manager: i can see if it works this way . no , it does n't work here . industrial designer: user interface: project manager: okay no problem . but um on the corporate information side there 's a th uh there was real remote instead of real reaction . marketing: oh yeah . project manager: real remote is not really the company we 're we are , but it 's just a little fault . user interface: okay . yeah . project manager: um okay , what are we going to do ? uh our project aim is as you can see a new remote control . it has to be original , trendy , and user friendly . so these are uh the points why uh we also hired you . we 've got the marketing expert for uh the trendy and user friendly look . marketing: okay . project manager: and industrial designer uh there 's also user friendly and a bit original . and we 've got our user interface designer . user interface: yep . project manager: he 's also uh that 's about the new remote control . uh project method um is uh there are three phases we are going through . first is functional des uh design , individual work , meetings . after the functional design , then the conceptual design and the detailed design . i had some role indications on here . but i think you know it already by yourself . the industrial designer is going to work on the working design , uh components design and a bit of the look and feel design . uh the user interface designer is going to do the technical function design , user interface concept and user interface design . and the marketing expert is doing a little bit of user requirement specification , trend watching and project uh product ev evaluation . so that 's a bit what you 're going to do . but that will be all worked out in uh other meetings . marketing: project manager: then we 've got our first tool training . we are going to work with a lot of high-tech tools here , so it 's ab it 's handy if we have a little bit of training first . as you can see we 've got the smart boards here and here in the white board . um in the white board here there 's a little tool bar on this side . here are some functions . you can save . n uh these functions we do n't have anything to do with , only undo , you can undo a little uh piece of drawing . a blank new document for each person . uh select a pen , eraser . capture we do n't have to do anything with . uh then we 've got our pen . this pen . it 's really funny because you can draw with it on this page um in the think it is form of . marketing: 'kay . project manager: you can also select the current colour and the line width . but then first you have to select the pen function . user interface: hmm . project manager: but we 're going to work with it in a minute . so okay . uh that 's very simple and it 's easy to uh draw your findings and drawings on there . uh then a short thing about documents . we 've got our shared folder , project project what was it ? project documents i think . but all you will found that already because there are a lot of documents in it already , so it will be okay . and these are available on the smart boards as well , so if you have a document you wan na show , just open it from the folder . user interface: okay . yeah . project manager: here is a simple tool bar . it 's what i just said , it 's save , print , move back or forward one page . you can switch between the different drawings . and then we 're going to try out the white board . industrial designer: project manager: so as you can see we g all going to draw a animal . just to uh uh just to get a bit familiar with it . user interface: project manager: mouse was n't running away . marketing: user interface: marketing: that was interesting . project manager: is everybody is anybody playing with the mouse ? no . marketing: innocent . project manager: okay . user interface: project manager: we 're going to uh draw animal . and uh just sum up a few of its favourite characteristics . marketing: project manager: um the only thing we have to uh look after is that we use different colours , and different line width . marketing: project manager: uh there 's i can start from now . i will . you can use this pen by holding it like a like a little child . because if you hold it like this , the sensors will get blocked and then the drawing wo n't get good . user interface: okay . marketing: 'kay . project manager: another thing is you have to be uh a bit slow . 'cause if you 're going to draw like really fast then um the pen wo n't hold up . so we choose form of current colour uh i think grey is appropriate . then the line width . i think seven will be nice . now you 'll see my drawing capabilities . user interface: project manager: these are not very much , but uh uh , see you have to do it real slow . oh industrial designer: project manager: user interface: marketing: user interface: sure . project manager: ah i was trying to draw a dolphin , user interface: project manager: but i think his nose has to be a little bit marketing: user interface: project manager: but it 's close . marketing: i 'm thinking about a swordfish . project manager: so what yeah it 's this is bit of the swordfish . user interface: yeah . yeah . marketing: project manager: yeah , he has n't got an eye . user interface: industrial designer: mm-hmm . project manager: woah . now we 've got another function . we 've got the eraser . marketing: . project manager: and then you can undo this easily . marketing: meat . project manager: ah it 's okay . user interface: project manager: and i 've got to write down a few of its characteristics . uh is they 've got no text tool , no . uh . okay . user interface: marketing: project manager: this is typically a undo action , i think . marketing: yeah . project manager: pen . maybe you have to hold it a bit upside-down . i think that 's it because if you wan ar are going to do it like this then it will be a stripe . but i do n't know , i 'm just trying . this is not my work , industrial designer: marketing: project manager: okay . marketing: hmm . project manager: maybe you have to use oh . marketing: project manager: uh . i think it 's a it wants to draw a another animal ? i do n't know . it lives for the fun . so it 's my characteristic uh characteristic about the dolphin . it lives for the fun . so now i 'm gon na hand over the pen on the new blank sheet to you . user interface: okay . marketing: okay . user interface: project manager: go ahead . marketing: thank you . okay . gon na use a different line width . and i 'm gon na draw in black . there . 'kay , i 'm not much of an artist , but here we go . project manager: maybe it 's easier to draw the smaller line width , i think . because this is going a lot better than uh i did . user interface: hmm . industrial designer: user interface: a sheep . marketing: mm . industrial designer: marketing: okay . user interface: project manager: marketing: this is my um hmm . sheep . project manager: it 's nice . marketing: with of course project manager: uh . marketing: little blue dot they always get sprayed on their butts . project manager: it 's a real dead sheep , user interface: marketing: there . project manager: yeah . for recognition , marketing: yeah . project manager: yeah , i see . um maybe you can also write your name somewhere . marketing: 'kay . project manager: on just a marketing: they are project manager: marketing: come on . you have to go really slow when you 're writing . project manager: yeah . marketing: they 're brilliant animal animals . user interface: industrial designer: marketing: and that 's just a little me thingy . so . guess i 'll pass the pen to our user interface designer . project manager: nice . user interface: okay . um i 'm just gon na draw its uh head , but mm let 's see . mm . uh . okay . project manager: sweet . user interface: yeah . industrial designer: marketing: interesting . user interface: you know what that is ? or who ? industrial designer: garfield . marketing: a rabbit ? user interface: ah okay , yeah . marketing: garfield . yeah . user interface: just a mm . guess . so uh yeah . that 's enough . um , you say a blank , project manager: yeah , just a blank sheet . user interface: or okay . industrial designer: well i was gon na draw a cat too , so . project manager: user interface: industrial designer: i 'll just try something else . project manager: no . industrial designer: something different than garfield . user interface: industrial designer: mine is a bit more skinny . project manager: yeah , it 's pretty skinny cat . user interface: marketing: yeah . industrial designer: but uh marketing: and the most interesting tail . project manager: is your cat , or did you find him on the street ? industrial designer: user interface: marketing: industrial designer: well , it 's supposed to be a cat . i like cats because uh they are uh independent . project manager: ah . industrial designer: the pen . so . project manager: okay . that 's pretty clear . so everybody knows how to work with the white board now ? so if you have any ideas or if you wan na draw anything on the white board , just ask marketing: yeah . industrial designer: the pen . project manager: and go ahead . it 's pretty uh easy . marketing: project manager: 'kay . user interface: project manager: s marketing: we 're being haunted . project manager: haunted white board . so we 've got the tool uh introduction . we move along to the project finance . marketing: project manager: um as you can see , we um for our remote control , a selling price is uh twenty five euros . our selling price . uh our profit aim is fifty million euros . uh that 's the least we have to get from our remote controls , so we have to work together to reach our aims . uh we can do it international , so we have to focus on different kind of users , different kind of cultures , and different kind of trends as well . um but that 's all in the later stadium . our production cost um can be maximal twelve and a half euros , so that 's also a point we have to keep in mind , that we wo n't make remote controls with small televisions inside , and stuff like that . it wo n't work . so just try to remember these points . selling price twenty five , profit aims fifty million um , but more important is the int international market we 're trying to focus on . and production cost uh maximal twelve and a half euros . so that 's leads us to our little discussion . we 've got about five or ten minutes left for discussion . so i 'm gon na sit down , i think . it 's easier . marketing: yeah , you got a message . project manager: i 've got a message . five minutes . okay , user interface: five minutes , okay . project manager: that 's uh good timing . marketing: so just on a side note , why is it my laptop is only giving me a black screen ? user interface: mm ? project manager: uh maybe you have to say the magic word . user interface: marketing: yeah . right . project manager: does it do anything ? marketing: no . project manager: maybe you have to just clap it down ? mm back up again . no slide show . hmm . marketing: it 's off now . project manager: it 's off . now you have to put it back o oh yeah . you 'll be okay , i think . marketing: well , it was on , but project manager: well it 's those laptops . marketing: ah , there we are . project manager: nice . okay . but so mm does everybody has um experiences with uh remote controls , and i mean not the ordinary mote controls , but also a little bit different ones ? like you can use for other ? marketing: user interface: mm . oh really ? project manager: no ? user interface: huh . project manager: you ? user interface: it 's a industrial designer: no , me neither . marketing: well , we have a kind of broad tv at home , and a d_v_d_ player , so we got like a lot of remote controls , one for the tv , one for the video recorder , one for the d_v_d_ player . project manager: ah yeah . marketing: and i think it 's it would be best to just make one remote control that can operate them all . project manager: yep . yeah user interface: sure . yeah . project manager: i 've i 've got one at home . and you can uh program i think eight different devices in it , and you can use it for your television , anything else . user interface: okay , yeah . yeah . project manager: and it also operates on infra-red , so you have to got the little device inside your room , and then you can operate it from the third or th or second floor . user interface: okay , yeah . marketing: oh project manager: so that 's pretty handy when you have a video recorder or d_v_d_ player downstairs and you 've got a link to your tv on the second floor . so that 's a pretty handy um marketing: really . user interface: hmm . oh . mm-hmm . marketing: yeah . project manager: thing . um but only the i think that if you can put different kind of devices in one remote control , it makes it a lot easier as well . it 's uh marketing: yeah . user interface: oh . project manager: that 's good to remember . marketing: so i think you can take minutes again . project manager: yeah , that 's nice , i think . marketing: since it 's your job . project manager: so we 've we want different functions marketing: yeah . project manager: uh and we can maybe see if we can do something with the infra-red . but i do n't know if that will exceed the production costs . so that uh that 's something we have to find out , i think . user interface: mm . marketing: yeah . but that would be really good if we could do that . project manager: and other functions for a remote control ? maybe we can make it uh uh user interface: mm-hmm . marketing: um . think it has to be shock proof user interface: sure , yeah . marketing: 'cause project manager: shock proof . marketing: my remote control tends to fall a lot . user interface: waterproof , or uh project manager: sure . user interface: uh , you never no know uh , marketing: so user interface: i w i mean uh project manager: waterproof . okay . so these are our um a few things we can think of . um i will put the minutes from this meeting uh in our project folder . user interface: 'kay . marketing: yeah , one other little thing . thought it might be handy to put a battery status display on it . project manager: that 's a marketing: so you can see project manager: battery stays . user interface: okay , yeah . marketing: how much is left in the battery . but they 'll also really drag up the production costs , so think we 'll have to see about that too . project manager: yeah . user interface: mm . project manager: uh . marketing: but maybe just a little led , i do n't know . project manager: that 's an idea as well . other ideas ? quick ideas . industrial designer: nope . user interface: mm . industrial designer: they were all mentioned , project manager: okay . user interface: yeah . industrial designer: so project manager: any questions about this uh presentation ? kick off presentation . marketing: um . nope , do n't think so . project manager: no ? user interface: project manager: okay , then i 'll put the minutes from this meeting in the project folder , and then we can all work . finish meeting now . okay . marketing: okay . project manager: and we can all work uh on our own projects . marketing: aye sir . project manager: okay then i 'll meet you in about a half an hour , i think . marketing: half an hour . industrial designer: okay . project manager: so good luck . user interface: okay . marketing: okay . user interface: yep . </s> [SEP]summarize the discussion about financial aims and target markets of the new remote control project .

project manager announced that the remote control would be priced at 25 euros , produced at a maximum cost of 12.5 euros to achieve a profit aim of 50 million euros . and project manager went on to emphasize that the target market would be international , covering different kinds of users , cultures , and trends . no dissent was raised by other team members .

summarize the whole meeting .[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]summarize the whole meeting .

the meeting began with the harsh budget problem that the group had to cut down something of the current conceptual remote control , otherwise they would be unable to handle the cost . they talked about reducing the buttons , integrating functions , or using cheaper materials . after the discussion , the marketing offered a questionnaire for the group to check if they were on the right track . through the questionnaire , they found that it would be better if they paid more attention to the external design so the industrial design embellished the current design on the color and logo . as the last thing left to the meeting , the group reviewed their cooperation and got a general plan of their coming group presentation .

summarize the group 's attempts to redesign the conceptual remote control because of the limited budget .[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]summarize the group 's attempts to redesign the conceptual remote control because of the limited budget .

according to the project manager , the group had gone far beyond the budget , so they had to cut down something on the current conceptual remote design . the first idea they came up with was to reduce the number of the buttons . the industrial design proposed to use an integrating button to replace the scattered ones , but inevitably , this also had some defects . the user interface focused on the material and he put forward to choose a cheaper material like wood or plastics . paying attention to the energy consumption , the marketing suggested using a hand dynamo to save the cost of batteries .

why did the user interface disagree with the industrial design when discussing their attempts to redesign the conceptual remote control because of the limited budget ?[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]why did the user interface disagree with the industrial design when discussing their attempts to redesign the conceptual remote control because of the limited budget ?

when discussing how to control their budget , the industrial design put forward to use an integrating joystick or a scroll-wheel push-button like the mouse to reduce the number of the buttons on the remote control . it did sound great for that it allowed users to function the remote control by manipulating only one button as well as saved the cost for the group . however , according to the user interface , actually it could cost even five times to design and produce an integrating button than just produce several scattered buttons , so this might not be a feasible suggestion .

what did the user interface suggest to do when discussing their attempts to redesign the conceptual remote control because of the limited budget ?[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]what did the user interface suggest to do when discussing their attempts to redesign the conceptual remote control because of the limited budget ?

the user interface suggested to use plastics as the material in order to reduce the cost . however , the project manager would like to use wood for fear that the color would not be bright enough . fortunately , according to the user interface , there were actually hard plastics with attractive color , that was also why he insisted on the plastics as the material .

what did the group talk about the material and function issue and a questionnaire ?[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]what did the group talk about the material and function issue and a questionnaire ?

as to have a clear idea about what they had already got , the project manager proposed to evaluate finished work first . then through the review , they found the problem that the joystick might not function as well as they thought before . in addition , in order to keep it innovative , the group decided to add some unique things like fruit logos or make it in a three-d shape . according to the user interface , they should put the electronics into fashions so the material also needed some discussion . plastics and rubber were both fine to them for that they were not easy to be destroyed and favored by most youths . after all the discussions , the marketing offered a questionnaire for them to check whether they made the right decisions .

what did the marketing think of the external design of the remote control when discussing the material and function issue of it ?[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]what did the marketing think of the external design of the remote control when discussing the material and function issue of it ?

when the group was talking about the material and function issue , the marketing laid stress on the innovation for that they already had to drop several advanced techniques to meet the budget limitation and it was necessary for them to find something unique.he pointed out that they could take the advantage of the fruit and vegetable logos on the remote control , as well as the primary colors of the button .

what did the project manager think of the questionnaire when discussing it to ascertain whether they were on the right track ?[SEP] <s>project manager: okay . uh first of all i 'll start with the costs , marketing: . project manager: because that 's going to influence our design . user interface: oh no . marketing: oh , . project manager: if you do n't know if you al already had a look or not ? user interface: no n i i already did it . industrial designer: did you do your questionnaire already ? marketing: no . user interface: it 's not much . it 's just one question . project manager: because we have a problem . industrial designer: uh marketing: oh . project manager: if you look closely , you can see . user interface: yeah . industrial designer: it wants project manager: um i already took the liberty to make some suggestions . . . at the moment we have fifteen buttons , one lcd screen , one advanced chip-on-print . we use a uh sensor , that 's for the speech . uh we use kinetic energy . and we wanted uh the buttons in a special colour . okay . what 's the first thing we should drop ? the special colour of the buttons ? user interface: no that 's that 's for the trendy uh feel and look . so project manager: okay . uh industrial designer: yeah but everything is . project manager: should we switch to a hand dynamo ? user interface: project manager: uh that 's the still the same idea as the kinetic energy because you have to use it and do things . marketing: no . user interface: yeah , b but marketing: yeah but young people like that . project manager: batteries ? marketing: so just do normal battery . project manager: batteries . user interface: i think the battery option . industrial designer: just a normal battery then , yeah . marketing: yeah . project manager: . marketing: it has to be twelve and a half . project manager: yeah . marketing: or not ? user interface: oh . project manager: so industrial designer: oh my goodness . project manager: you 're going to redesign something . marketing: user interface: oh no . project manager: okay , so we 're at twenty five . marketing: uh , yeah . project manager: um do we keep the shape doubly curved or g do we go for single curved ? industrial designer: well i guess i we 'll have to go for single curve then . i mean we have to drop on everything . project manager: mm-hmm . uh marketing: but we can keep it single curved with uh top view still curved , but from the side it 's it 's flat , industrial designer: yeah . marketing: and the screen screen is just well you just have to hold it like this then . so project manager: yeah . um industrial designer: how about sorry . project manager: uh another option i saw was to drop the buttons one through nine , so you ca n't directly access a channel , but instead use only the up and down arrows . that would skip nine buttons and four and a half euros . industrial designer: that 's what i was thinking . user interface: yeah . marketing: alright . project manager: yeah ? industrial designer: a a marketing: let 's do it then . yeah . project manager: uh then we have left user interface: but we do n't have any basic options any more . marketing: we project manager: uh yeah . we do . industrial designer: and uh 'cause then they do n't have to n they do n't need special colour as well . marketing: f_ eight . project manager: they do n't need special colours . fine . that 's more like it . marketing: yeah . user interface: project manager: you were saying something . industrial designer: that was exactly my point . like let 's drop all the buttons , and just make one project manager: yeah . industrial designer: i mean we 're gon na use the lcd screen anyway . so we 'll just have to use it for everything . project manager: mm-hmm . yeah . industrial designer: and then you can make an overview of channels in the screen , and select a channel , click project manager: yeah , some more menu options . yeah . okay so maybe we can drop few more buttons . industrial designer: project manager: but um now let 's look . user interface: yeah we c could we only need the the the the the menu arrow arrow button uh thing . everything you can do with with the menu . so with the display . industrial designer: project manager: mm-hmm . industrial designer: yeah we need one integrated button for everything then . user interface: yeah . marketing: the joystick . project manager: uh industrial designer: yeah . kind of . i was because marketing: project manager: yeah , scroll-wheel , push-button uh industrial designer: yeah . if you if you go to marketing: integrated scroll-wheel push-button , yeah . industrial designer: if you go to our uh view , like you if you are in the sound system there , uh and you wan na adjust the treble for instance , project manager: yeah . yeah . industrial designer: this is just uh an example , project manager: mm-hmm . industrial designer: y y you wan na see a bar on which you can adjust it from zero to ten for example . project manager: mm-hmm . mm-hmm . industrial designer: but you want a sound preview of how it 's gon na sound , project manager: yeah . industrial designer: right ? so you wan na click on it , activate it , whe and when you move it , hear the difference of the treble coming out or going into the sound . project manager: yeah . industrial designer: so you 'll you 'll need a a kind of a joystick uh button . marketing: yeah or or the integrated scroll-wheel push-button . industrial designer: yeah . marketing: so that 's kind of on your mouse and then you can click it , adjust it , click again and then you 're out of it . industrial designer: exactly . marketing: but you still but you then still need to have well you can use the scroll-wheel as well for um maybe for the channels . but you still um industrial designer: yeah it 's r yeah . marketing: you still have to have some some button in the menu to go back . user interface: so you do one inte you can do one integrated scroll-wheel push-button . marketing: yeah . user interface: and then just drop all the other buttons . project manager: uh yeah . marketing: well not all . user interface: but but th the cost of one integrated button is far more than a few extra push-buttons . marketing: not s not sound i guess . industrial designer: no . project manager: yeah . it 's uh one integrated button is five times the cost of a normal button . marketing: user interface: yeah . marketing: mm . project manager: so user interface: so we have to to make it s uh more uh it has to be project manager: you could also drop j three more of these , without losing much functionality . you just drop the okay and the back . marketing: yeah . wh wh what what what is the what is the uh sample sensor sample speaker ? project manager: oh , that 's for the speech . marketing: speech recognition . project manager: yeah . user interface: could drop the speech recognition . marketing: right . project manager: s s drop speech recognition ? industrial designer: no but project manager: yeah that 's possible . user interface: we we d industrial designer: yeah it 's it 's expensive , but uh we never considered the possibilities of uh speech recognition . 'cause it can take the function of a lot of uh uh buttons . project manager: buttons . marketing: buttons . project manager: that 's not very easy to use . user interface: yeah . industrial designer: i marketing: no , it can be disturbed by by noise and industrial designer: no . project manager: industrial designer: yeah but lets just say that the speech recognition works . marketing: stuff like that . let let let me see what 's more what 's more popular . i guess the the screen was more popular than um than the speech recognition . user interface: yeah . marketing: i have to look on that . let me see . uh well no i was wrong . project manager: marketing: there are more people who like speech recognition than an lcd screen . project manager: yep . okay . because if you d lose the lcd screen , we need a lot of marketing: but if it but it it it 's a it 's a both a hypers user interface: we lose our whole concept . project manager: yeah . user interface: uh so no we just project manager: we need a lot of extra buttons . marketing: no , but user interface: we keep the lcd . marketing: well we yeah we keep the screen . i mean it 's it 's about the same . eight one to ninety one percent , uh sixty six to seventy six . project manager: okay industrial designer: we uh we we have n't really integrated this the speech into the system , project manager: so we drop the speech . industrial designer: so we can might as well s drop that . project manager: and drop it yeah ? user interface: yeah . marketing: yeah . let 's drop the speech . project manager: okay . s fo four less euros . so we still have three and a half euro to lose . user interface: marketing: sixteen euros . industrial designer: we need to lose some buttons . marketing: but y y project manager: yeah if you lose the the back , the okay button uh v let 's say we only have the four arrows , and the menu button . marketing: yeah . yeah . project manager: then you 're marketing: and then and then use um project manager: oh and the power button we have also . marketing: the the okay . and the menu button does also does the okay function then . project manager: yeah . marketing: and then when you in the menu project manager: so that 's one euro . marketing: s so so you activate the menu . user interface: if we do uh two integrated scroll-wheel push-buttons , we can drop all the the push-buttons . project manager: yeah . yeah ? and user interface: with with one uh integrated button we can uh do the whole menu thing . with the other , we can do the the channel , the volume , et cetera . marketing: yeah yeah . yeah . . project manager: that would save zero point two euros compared to no . user interface: no it 's three euros . no ? um project manager: yeah . to this together is more expensive than oof , it 's almost the same as t keeping this . user interface: no it 's it 's n yeah . yeah yeah yeah . project manager: and we can drop these two . marketing: well okay . user interface: it 's the marketing: for example if you have f f four buttons , channel up and down , uh volume left right project manager: volume . marketing: okay , i 've i think we have to keep that . project manager: and the power button . marketing: and then and the power button . so that 's five . project manager: that 's the basic . marketing: that 's basic . that that 's what you need anyway . and then for the menu , um you can have a button that activates menu . or d or do we just integrate an an an scroll-wheel with a push-button . and then if the moment you use the scroll-wheel , the the the menu gets activated , and then you can scroll , choose an option , click on it , it goes into an feature . click on it again , selects features , scroll , adjust it . click again , it 's okay . then you only need one button to move back . or or under each option , you set a you set an a screen thing what says back , and you select that one , click again , and you go one step back . and in that menu , scroll , click , one step back . user interface: marketing: so that then you need five buttons , and one integrated scroll-wheel push-button . project manager: yep . okay th that 's marketing: but we ca n't drop three buttons . industrial designer: which that 's even marketing: but i see that 's project manager: yeah that 's one euro more expensive . marketing: yeah . industrial designer: marketing: so that 's not a good idea . project manager: that 's not an option . marketing: because which buttons do we have now ? those five which i mentioned , and then menu , and then project manager: menu , power . marketing: yeah . f of the four things ? project manager: four arrows ? marketing: yeah , th power . project manager: power . uh industrial designer: yeah , if you if you go to eight marketing: which more ? industrial designer: i do n't know how to project manager: yeah . okay . so four arrows ? marketing: yeah . project manager: uh power i believe ? marketing: power . th yeah that 's five . project manager: uh we have a back and a okay button . marketing: yeah , okay that 's seven , project manager: and the menu . marketing: and one to activate the menu , yeah . so okay that 's eight . well we ca n't reduce that . we we keep the display . project manager: yeah , and even if we drop three buttons from here , we still have to make some adjustments around here . so marketing: oh , well okay . yeah . project manager: industrial designer: yeah , we need the chip for the for the l_c_ display . marketing: project manager: the lcd ? yeah . user interface: let 's make the let 's make the case plastic . marketing: yeah well we need the advanced project manager: then i rather make it wood . marketing: instead of r project manager: because then also it 's good in the market with the forty five plus uh people . user interface: yeah . industrial designer: yeah . true . marketing: yeah but but that 's not our market . user interface: but project manager: no that maybe not . but maybe it 's better than plastic anyway . marketing: ah no , hard plastic . user interface: plastic with a with a special colour . industrial designer: oh . user interface: a woo wood uh wood uh wood colour . marketing: yeah , plastic with special colour . project manager: yeah ? marketing: no but i i project manager: yeah okay uh user interface: that 's an option . marketing: because we have to use the special colour anyway . you forgot that . user interface: yeah . project manager: yep . yeah , yeah . user interface: so we do one one s marketing: so let 's go for the plastic . user interface: yeah . project manager: yeah , okay . plastic . marketing: and since it 's not kinetic , it does n't have to flip around that much ? project manager: uh that 's easy because plastic is free . industrial designer: hmm . project manager: user interface: hmm . marketing: we still have problem of two euros . project manager: yeah , okay . uh if we dropped uh marketing: user interface: no the buttons , those are really needed . project manager: yeah ? user interface: yeah th th it 's it 's uh marketing: yeah we ca n't drop them . user interface: an advanced chip-on-print . project manager: you still need that . industrial designer: yeah uh marketing: do we really need that advanced chip for an lcd display ? industrial designer: you uh uh yeah . so the other option would be to go for the the sample speaker , and which can use a regular chip , wh which is six euros in total . project manager: s industrial designer: that does n't matter . marketing: oh . i rather keep i rather keep the display . project manager: no , i keep the re yeah . yeah . because we already designed for it . so industrial designer: well yeah . marketing: so the only option is an hand dynamo . industrial designer: exactly . user interface: oh that project manager: yeah and something else . industrial designer: yeah but the marketing: oh no tha oh that 's one euro , right . industrial designer: uh ca n't we f uh fit all the buttons in an intreg integrated scroll push-button ? 'cause that will save us one and a half euro already . and then if w marketing: and then integrated s yeah but that would make it not so easy to use . project manager: no y you would rec marketing: i mean it 's not that important , easy to use , but project manager: then you have industrial designer: th then we have to scroll through a lot of menus to be able to get where you want , huh ? project manager: then you still need two additional buttons i believe . industrial designer: and uh marketing: yeah . project manager: for the volume . industrial designer: yeah d at l yeah . at least one for power . project manager: you can use those yeah . user interface: but the project manager: oh yeah and power . that 's three buttons and this would cost industrial designer: oh . yeah it 's just as expensive as what we have now . user interface: but the integrated uh button ? how many func functions can it uh have ? project manager: yeah . three . up , down , okay . industrial designer: yeah endlessly . i mean it can be a power button as soon as it powered on . user interface: okay . industrial designer: you can go into you in you main menu , marketing: you you press it for like three seconds . industrial designer: you can choose uh flip channel , uh you can choose sound options , any options . marketing: then then then you should do everything in the menu . on the screen . industrial designer: yeah . project manager: yeah , okay . it would save enough industrial designer: maybe we should . 'cause we do n't have money and w we want the screen . project manager: yeah you can choose this , drop these , then we have a half euro left . marketing: yeah . project manager: so we can maybe still use power button . marketing: yeah , but we 'd alright . project manager: yeah . industrial designer: i guess we have to . marketing: it s it saves us four euros and it costs us two and a half . so let 's see , we we drop the price by one and a half . project manager: yeah . you see ? industrial designer: we 'll we 'll be on marketing: but we still have thirteen left . project manager: oh still yeah ? oh then i miscalculated . oh yeah . marketing: thirteen . so still half . project manager: shit . drop the special colour . marketing: there goes the special co user interface: oh no . marketing: well that would make it less appealing . so that 's no option . project manager: 'kay . what else ? uncurved ? user interface: no no , it has to be um curved . marketing: we sure about the advanced chip we need for the display ? project manager: yeah . industrial designer: yeah it says right here . project manager: they made it very easy for us . user interface: okay . marketing: well yeah . yeah . we made it hard for ourselves with the display , but it 's a cool feature . project manager: ah , i do n't think i can s uh persuade the management to say , this is better for the market so you sell more than marketing: user interface: okay . wh what we could do is um drop the the special colour , and uh do the special colour for the buttons . industrial designer: yeah . project manager: buttons . that 's oh yeah since we only have one button . user interface: yeah . industrial designer: project manager: marketing: yeah but i mean what is meant by special colour ? project manager: i just m i do n't i think user interface: just something else than than black or white i think . project manager: uh yeah it 's i think it 's grey , regular . marketing: s yeah . alright . project manager: grey and rubber . industrial designer: but we definitely want the thing to be a special colour though . project manager: of plastic . user interface: yeah . marketing: yeah . industrial designer: damn . marketing: so i rather have an hand dynamo than than drop the colour . project manager: user interface: industrial designer: yeah and then project manager: yeah . industrial designer: yeah yeah yeah yeah . marketing: you can still play with it then i guess . i do n't know . project manager: yeah . marketing: yeah , but a hand dynamo costs a lot of energy to keep the screen working . so i guess that is n't an option . user interface: the display industrial designer: well , you only have to power it up when you wan na use it . marketing: yeah . user interface: the but if you have to power the for ten minutes , then the marketing: yeah . industrial designer: i do n't know . marketing: yeah . project manager: no i do n't think the current status of uh chips are pretty uh energy conserving , no . industrial designer: . user interface: yeah . marketing: yeah true . industrial designer: yeah . marketing: let 's let 's go for the hand dynamo then . project manager: yeah hand dynamo ? do you want an extra button ? marketing: or or do we or do we do uncurved and flat ? instead of project manager: user interface: no no it has to be curved . industrial designer: yeah . marketing: yeah it has to be curved and has to have that colour . user interface: yeah . just put a special special colour of the buttons , or something . industrial designer: yeah . marketing: and a screen . industrial designer: yeah . that 's the most import project manager: yep ? instead of an additional power button ? user interface: yeah or spe special form ? marketing: yeah . s what what is special f oh yeah , special form . project manager: yeah ? marketing: maybe that 's nicer . project manager: it 's for scroll user interface: yeah . project manager: without marketing: but we do n't have any buttons . industrial designer: we only have marketing: so do user interface: yeah . but it 's it 's for the integrated button , i think also . or marketing: d uh make it a special colour then . industrial designer: yeah but marketing: yeah ma make it a special colour then . project manager: yeah but it 's just a scroll-wheel which you can push down . so user interface: yeah . okay . yeah . marketing: okay . make it a special colour and then it look fancy . project manager: yeah ? so user interface: yep . project manager: woah we 're within budget . marketing: so yeah . project manager: it 's a miracle . user interface: oh just marketing: let 's let 's save it . user interface: oh ma make it two special colours , but we only have one button . marketing: yeah . user interface: okay . marketing: let 's do it like this , i mean , because it does not lose our identity of the product as we project manager: yeah ? okay . um , well . 'kay , this was old . industrial designer: well we come back to the drawing board then , huh ? user interface: yeah . okay . marketing: yeah all your designs are uh pretty much project manager: yeah back to work . uh industrial designer: project manager: did i save it ? industrial designer: it 's silly 'cause we we should have had this meeting before we start drawing . project manager: yeah . marketing: yeah but that but that 's the fun part of it . project manager: i i wanted to go , but i was n't allowed . so industrial designer: oh yeah ? okay . marketing: alright . project manager: uh i just forgot to save this . just a minute . . marketing: yeah what 's the next uh phase ? project manager: yeah , this the last phase of course , so marketing: uh the agenda . by your humble p_m_ . project manager: hmm . oh . marketing: oh f frustrated . alright . project manager: okay . um marketing: yeah . project manager: well we first should have had a uh prototype presentation . but well as you saw that had n't made no sense , because we had to drop it . industrial designer: drop everything . yeah . marketing: drop , yeah . project manager: uh industrial designer: we went straight into finance ? project manager: yeah . user interface: marketing: project manager: yeah it was more important , so i just marketing: yeah . yeah . industrial designer: for yeah . project manager: pushed up the agenda . industrial designer: yeah . project manager: uh , evaluation criteria . you have t produced something about that ? marketing: yeah that that 's yeah . i uh i sure did . and it combines with product evaluation . uh so project manager: uh you put it in the . marketing: we all have to keep in mind what has changed now . so what we have left on the because evaluation is based on the initial uh user requirements . project manager: yeah . marketing: alright . project manager: f_ five . marketing: let 's make it big . um well we evaluate uh the design with a seven point scale , as following . well the remote controls according criteria blah blah blah . true or false , and then on a scale of seven points , a scale , as we all know it . industrial designer: mm-hmm . project manager: user interface: marketing: um well the criteria are based on the user requirements , uh the trends from the marketing research , and the marketing strategy of the company itself . um well they are in a word document , which i will open now . project manager: alt up marketing: yeah . i do n't know it 's open yet . no . and we all have to uh agree on a certain level . what 's this ? project manager: freaky . marketing: oh . i do n't know . um well the first point is the remote control matches the operating behaviour of the young user . so that means the operating behaviour was using quite a lot of functions . how do you think about that ? industrial designer: i think it does . because the operating behaviour of the young user was also defined in colour and shape and the use of lcd , project manager: yeah . industrial designer: right ? project manager: uh , of course we dropped a little bit of those uh marketing: yeah the us u it it industrial designer: yeah . marketing: it 's it 's mainly con mainly concentrating on a lot of functions , in this question . project manager: mm-hmm . marketing: so do you think industrial designer: well , we have extended menus , on the on the lcd screen . so marketing: yeah . you can you can ma user interface: yep . marketing: yeah , you can make a lot of extended menus . that 's true . i mean the the possibilities are almost unlimited , to to build in menus in the screen . industrial designer: i no . marketing: so on a scale from one to seven , what do you think ? user interface: two or three . two or three . marketing: huh ? two or three ? something like that ? project manager: two . industrial designer: yeah . marketing: well we have to choose one . so uh what do you say ? project manager: uh y we should fill this in now . marketing: i agree on two . project manager: yeah okay . marketing: yeah . project manager: uh marketing: i uh i say two , personally . but project manager: yeah in the new design i s would say it 's three . but now , in original design i say two . user interface: yeah . industrial designer: yeah alright . marketing: yeah well we have to evaluate i guess what we have now . project manager: okay then i say three . marketing: yeah ? you say three , industrial designer: yeah yeah . marketing: and you you said al also three ? user interface: yeah . marketing: three ? okay well i say still two , but it has to be three then . project manager: hey , you 're marketing , eh . user interface: marketing: yeah i know . so it 's made bold . but it 's nah , it 's not very clear on the sc project manager: hmm . m maybe underline . user interface: or give it a colour . marketing: maybe other colour , yeah . that 's better . project manager: red . marketing: uh yeah . alright . oh , it does n't have to be bold anymore . project manager: oh yeah very true . user interface: marketing: alright . yeah . user interface: yeah true one . marketing: um well the remote control has wha project manager: he types everything . industrial designer: definitely one . it has to be . user interface: yeah . marketing: the remote control has irrelevant or less used functions . for example audio settings and screen settings . user interface: it hides uh basic functions . project manager: everything . you do n't use anything else . marketing: yeah . well , yeah . so it it 's a very true point . i mean it hides all those function . industrial designer: you 're not gon na find them . project manager: yeah . yeah okay . yeah . user interface: yeah true . marketing: but , i mean uh they 're hidden in the screen . if you do n't want to use them , you do n't s you s just scroll over them . and you place them project manager: mm-hmm . marketing: f i do n't know where . so that 's very true , i guess , for our case . industrial designer: yeah the next not so much so . marketing: uh the second point . it shows the relevant and most used functions . project manager: nope . marketing: power button . do we ha still have a power button ? project manager: uh check with the excel sheet . marketing: well yeah the button 's integrated , huh ? user interface: i think we are industrial designer: yeah . yeah it 's uh it 's integrated . marketing: yeah we dropped it . you j you just push it in for user interface: it 's in oh yeah it was integrateds . yeah . project manager: yeah integrate it . marketing: yeah just just push it in for th for three seconds or something , and then project manager: yeah . industrial designer: e exactly just like a m mobile . marketing: yeah . i do n't know . project manager: just go scrolling and it will activate . user interface: marketing: yeah . um it shows the relevant and most used functions . industrial designer: . marketing: yeah uh on the other uh on one side i would say yes , and the other side i would say no . so it 's i do n't know . project manager: it shows the most used functions and they are relevant , but user interface: can you uh change channels directly with with just one button ? marketing: yeah . user interface: no , you have to scroll through the menu , before marketing: with the scroll butt yeah and then say channel . and then user interface: yeah . so it 's it 's not industrial designer: well uh we should b build it so that if you do n't kind of push into the menu or something , if when it 's on , yeah , it 's turned on , project manager: you say you double click on the marketing: hmm ? industrial designer: it automatically has the the programme and the volume function , marketing: yeah . industrial designer: but as soon as you click it you go into the menu or some of you marketing: yeah . industrial designer: or you double click it . marketing: but but how do you change from volume to channel ? project manager: industrial designer: no because it has four arrows , right ? project manager: no , not anymore . user interface: no . marketing: no . project manager: because he 's now have a scroll-wheel that you can push in . industrial designer: oh yeah . user interface: yeah . project manager: like on the the mouse . industrial designer: yeah i was thinking still about our uh integrated joystick . marketing: no we have n we have no buttons left . so industrial designer: say . marketing: the joystick was not an option . industrial designer: yeah that is a bummer . marketing: so so you hav project manager: yeah . marketing: so you you have to double-click , i mean , for , i mean , uh volume , project manager: to get into menu . yeah . marketing: and three double click for the menu , or something . user interface: oh no . project manager: or hold it ten seconds . industrial designer: we 'll make it a morse code . marketing: yeah . yeah . yeah . alright . user interface: marketing: but but ease of use was not very important , may i remind you . project manager: no no no . uh it should be trendy . marketing: so that 's user interface: industrial designer: marketing: yeah but that that 's not a question . industrial designer: marketing: uh the remote control shows the relevant and most used functions . user interface: marketing: well i think it 's pretty much in the middle . project manager: yeah . four . marketing: you have to search for them in in the in the s in the screen , in the menu . so project manager: yeah , im in the menu . user interface: seven . industrial designer: yeah . marketing: so maybe it 's more like a f a five . or user interface: yeah . five . industrial designer: yeah i would go for five or six , yeah . marketing: yeah . five or six ? project manager: five . user interface: five . yep . industrial designer: okay five . marketing: five ? alright . industrial designer: let 's not diss our remote . user interface: marketing: yeah . project manager: it 's the weirdest remote control i 've ever seen . so marketing: oh . yeah . industrial designer: yep . just one button . project manager: well it 's different . marketing: yeah . alright . uh the the remote control makes use of technolog technological innovation like lcd screen and speech recognition . industrial designer: but uh yep . project manager: yeah . marketing: well yeah but we dropped the speech recognition . but it has at least one innovation . project manager: yeah , it 's still yeah , i say two . user interface: yeah . industrial designer: we still have the fruit and vegetable print . marketing: i say two then . project manager: oh , that 's the next . marketing: yeah but that that 's not that 's not this question . uh thi uh that 's the other question . industrial designer: fr oh i mean the oh never mind . i 'm a bit lost . project manager: marketing: this one . user interface: i think a two . no . project manager: two . marketing: two yeah . industrial designer: . user interface: yep . marketing: i think lcd 's more useful than speech project manager: yeah definitely . marketing: what ? oh not the bold one . industrial designer: it 's way more practical , yeah . marketing: right . okay , it has a fancy look and feel by using fruit and vegetable prints , primary colours and sponge-like material . industrial designer: yeah . marketing: it should have been two questions . i realise now , because sponge-like material is dropped . project manager: marketing: but the look and feel project manager: you still have rubber d or no . industrial designer: yeah . so we still uh we still have the primary colours . but only on the on the outside , not on the button . user interface: no you got a plastic . marketing: yeah . project manager: yeah . user interface: yeah . marketing: the button has also colour . yeah . project manager: yeah . industrial designer: yeah ? project manager: the one button we have . industrial designer: okay . marketing: yeah . the one . industrial designer: yeah . yeah still we we dropped also on the the double uh curve . project manager: yeah you could check with the excel sheet . marketing: mm mm . user interface: yeah . you only have one yeah . marketing: yeah we have single curve now , industrial designer: and and colour . marketing: and no and no material industrial designer: yeah . s marketing: . so maybe in the middle or something . project manager: yeah . user interface: four . yeah . industrial designer: yeah . marketing: yeah , i mean it 's project manager: yeah or three . industrial designer: uh marketing: worth the yeah . project manager: we have something . industrial designer: actually we d we did n't do so well on this one . because it 's basically an old one , uh with little curve on the side , and in a different colour . still , it 's still hard . marketing: yeah . industrial designer: i mean the sponge-like and the three d_ shape , that would give it something young and fresh . project manager: new . yeah . marketing: yeah . but then we would have to drop the screen . user interface: red . marketing: oh red . yeah . project manager: you like both . marketing: yeah . i like bold . project manager: marketing: uh the remote control displays the corporate logo . project manager: um oh yeah . user interface: mm yeah yeah . industrial designer: of course . project manager: i just could n't marketing: yeah . industrial designer: marketing: you just have to draw it . project manager: um , just one minute . user interface: it 's the white part uh industrial designer: yeah but it be because uh we could n't hardly draw on the b s on the lower half of the screen , we could not make it big enough to actually draw in the project manager: . user interface: yeah . marketing: yeah . project manager: so user interface: we have a we have a industrial designer: so i mean i wanted to put digits on the buttons as well . but marketing: but there 's uh enough space for the corporate logo . i mean , if there 's only one thing . industrial designer: hell yeah . if we have only one button . marketing: yeah . so i will say that is very true . project manager: . user interface: mm-hmm . industrial designer: and even the shape we have now uh simulates kind of an r_ and the reversed r_ , user interface: industrial designer: does n't it ? marketing: yeah . industrial designer: so marketing: the remote control is easy to use . well i would say industrial designer: no . marketing: skill , uh i would say six , or something . i do n't think it 's easy to use , or not so . industrial designer: the only e the only thing easy about it is that you do n't have to move your fingers . 'cause it has only one button . user interface: ah i marketing: yeah . user interface: and that you only have to control one button . industrial designer: yeah exactly . marketing: yeah . it it it has a nice screen . but yeah . user interface: it gives visual feedback . so marketing: yeah . well i i would say a five or a six . user interface: i think a five . five . industrial designer: i would say six . marketing: what do you say ? easy to use ? five or a six ? industrial designer: it 's really not easy to use . user interface: project manager: no not anymore . user interface: industrial designer: 'cause you 're putting everything marketing: so a six , more . project manager: yeah . marketing: yeah , uh i would go for the six too . so user interface: okay . yeah . industrial designer: most votes count . um project manager: marketing: user interface: marketing: um well , another question , user interface: yeah that looks uh great . marketing: uh the remote control is durable . user interface: marketing: i do n't know if that 's the correct word . user interface: yeah . nah industrial designer: definitely in casing , 'cause we have a hard plastic marketing: but uh in use , both battery as casing ? industrial designer: yeah . yeah because the the batteries , those thingies last forever . marketing: yeah ? true , true . industrial designer: and the the casing , hard plastic also lasts forever . marketing: and the casing is plastic , ? user interface: yep . marketing: yeah . if you do n't drop it too much , it 's uh should last pretty long . project manager: yeah . industrial designer: so i would go for one . marketing: yeah ? but uh i think rubber compared is better . so i think a two is more appropriate user interface: yeah . s project manager: user interface: yep . industrial designer: okay yeah . marketing: than user interface: wow . marketing: yeah . logo . project manager: yeah . user interface: marketing: okay i will go go for two . uh the last one ? the remote control 's a good example for company 's motto , we put the fashion in electronics . industrial designer: oh . no m user interface: no we put the electronics into the fashion . project manager: yeah well yeah . industrial designer: i would g marketing: uh turn around . yeah . but um industrial designer: i would go for four . project manager: no marketing: yeah ? industrial designer: because we kind of tried to but we kind of failed with the budget that we have . marketing: it 's not yeah , true . project manager: yeah okay . marketing: so a four . it 's it g it g goes , it 's not the best we could do , i guess . industrial designer: yeah . marketing: but it all has to do with the budget , because it 's it 's not the bad idea we had , so industrial designer: yeah . yeah yeah . user interface: yeah , four is okay . marketing: alright , yeah . right . project manager: so industrial designer: that 's it . marketing: so if i understood it right , we have to count these numbers . project manager: ooh . and yeah ? what ? marketing: uh yeah . mm-hmm . oh project manager: yeah . marketing: oh alright . word document , the project manager: yeah . that marketing: yeah we have to count them . project manager: count them . add them ? or marketing: uh yeah just add them and then uh divide them . project manager: could somebody start calculator ? marketing: yeah . mm . industrial designer: ah we can do the math . uh marketing: i all made it po i i all made it user interface: marketing: i all made it possible uh for a positive questions , so we can count it . project manager: mm-hmm . marketing: i mean if you have reversed question , you have to reverse the scale , project manager: yeah , yeah . you have to marketing: uh yes . project manager: 'kay . so four and industrial designer: yeah . did you make this questionnaire or what ? marketing: yeah . thanks . project manager: nice work . user interface: okay . industrial designer: oh . user interface: three plus ? industrial designer: i would n't be able to do it that fast . project manager: o one . user interface: plus one . project manager: plus five . user interface: plus five ? marketing: oh easy . project manager: bo marketing: question number four , yeah ? project manager: uh two . marketing: yeah . project manager: four . user interface: oh . wait a second . oh . industrial designer: f project manager: user interface: it 's it 's gone wrong . marketing: how hard is it ? user interface: okay . it 's your turn . industrial designer: pretty difficult . marketing: yeah just use project manager: start over ? user interface: no it 's if you press twice on the plus button , then you get s s marketing: oh there tho uh there 's no n there 's no num pads . project manager: you can oh yeah . user interface: no . that 's why it 's uh marketing: it 's a it 's a bit uh industrial designer: just type in the digits . they 're all one digit numbers right ? and then you can count them together . marketing: yeah . i think you can just count them by a user interface: just count it to yeah . marketing: um let 's move over . project manager: okay . three , four , nine . marketing: three , plus one , four . nine . project manager: uh marketing: uh , yeah . are you here ? industrial designer: eleven . marketing: eleven . project manager: eleven , industrial designer: fifteen . marketing: fifteen . project manager: fifteen . user interface: sixteen . industrial designer: sixteen . marketing: sixteen , yeah . industrial designer: seventeen . project manager: seventeen . marketing: no sixteen . uh sixteen plus six . industrial designer: oh what ? user interface: twenty two . project manager: s uh industrial designer: how hard is this ? marketing: twenty two . twenty two , yeah ? user interface: twenty four . twenty six . industrial designer: never mind . twenty four . twenty eight . marketing: tw user interface: oh , sorry . . marketing: twenty twenty eight . project manager: that was the last one . that was that . user interface: oh my . industrial designer: twenty eight . project manager: yeah . user interface: okay . twenty eight . project manager: so divided by nine . marketing: twen uh okay . by nine . user interface: hmm . marketing: that 's uh three uh or le less than a three . project manager: so industrial designer: yeah the lower the the lower the score the better , right ? project manager: yeah . marketing: yeah . twenty eight industrial designer: yeah but project manager: divided by nine . marketing: di divided by nine project manager: so thr t two . marketing: makes three point one one one one one one one . project manager: so we 're better than average . industrial designer: but marketing: yeah . industrial designer: i are you sure we this number actually tells us somethings ? project manager: no . industrial designer: i do n't think so because some questions are related to positive issues and some to negative . marketing: user interface: some questions are yeah . industrial designer: so if you give a true to a positive , it actually means that the low the lower the better . but if you give true to a negative question marketing: yeah , but there are no negative questions i guess . industrial designer: no ? marketing: good example . durable use . industrial designer: durable , that 's good . marketing: easy to use . this is good . industrial designer: easy to use . marketing: fancy look and feel , that 's good . industrial designer: yeah . . marketing: technology innovation was good , because of a marketing uh requirement . industrial designer: also good . yeah okay . marketing: re relevant most used function . industrial designer: i guess you did do it . marketing: and hides these functions . that was also a good thing . user interface: oh yeah . yeah . industrial designer: oh yeah yeah . no marketing: and then matches the opera of the user was also a good thing . user interface: yeah . industrial designer: okay . okay . marketing: so it were all positive questions , by uh by purpose . so industrial designer: yeah true . marketing: yes , so the it tells us something , yes . becau but the picture would be a lot different if we did n't have to drop those uh those things , i guess . user interface: oh great . project manager: things , yeah . industrial designer: yeah definitely definitely . project manager: okay . industrial designer: because now it 's just an average it 's remote . marketing: yeah . nah it it 's it 's better than average , but industrial designer: yeah okay because of the lcd screen . but uh it looks and stuff , it still uh marketing: yeah . so th project manager: it 's still yeah . marketing: yeah . project manager: has some shortcomings . industrial designer: it 's not , it 's not really eye-catching , except for the colour . marketing: no . project manager: marketing: the colour and the screen . industrial designer: yeah . project manager: okay so um this we had , this we had . we have to do a product evaluation . industrial designer: product evaluation . project manager: uh prototype presentation we dropped . so uh the finance we looked . we have redesigned . uh not on that , but marketing: yeah we we have to maybe if we have to redesign it on this project manager: so you can just make one big lcd screen . user interface: okay it 's your turn now . industrial designer: shall we try ? marketing: with some casing around it , yeah . industrial designer: black . okay uh we 're still gon na go for the fancy colours ? project manager: yeah uh user interface: yeah . industrial designer: but are we gon na stick with the green or are we gon na do blue ? marketing: yeah . user interface: yeah we we can just uh use this one . and then uh over-paint it with uh uh the green uh project manager: the the button has a special colour , the frame has a special colour . marketing: yeah . user interface: he only needs one button . industrial designer: one scroll button and project manager: it 's plastic . and single curved . user interface: yeah . or we have to delete this one or marketing: yeah . project manager: oh and you might want to add a uh infrared led . user interface: oh oh no . marketing: oh yeah . project manager: otherwise it uh does n't function uh so well . industrial designer: for what ? user interface: okay . marketing: yeah . project manager: user interface: so that 's marketing: do we have to do other things ? project manager: well i have to um um make an uh report of every decision we made so far . marketing: or just redesign ? alright . project manager: and i try to get chip just before uh i uh receive the excel sheet . marketing: yeah . project manager: so i marketing: so you made a start , right ? project manager: yeah i 'm i 'm somewhere , but maybe you can help me . industrial designer: should give it some time ? marketing: yeah . industrial designer: yay . project manager: uh user interface: okay , but how do we make the the scroll uh button ? project manager: i was here . so user interface: it 's just one industrial designer: have to take this away also . marketing: alright . user interface: yeah . project manager: ah industrial designer: and this um user interface: uh that 's the infrared uh thing . industrial designer: oh yeah , of course . marketing: the the target group has a weak spot for fruit and vegetables , like primary colours , spongy shape . user interface: yeah . industrial designer: um pen yeah ? format . current colour red . marketing: the playfulness , we decided to use kinetic energy as a power sour industrial designer: oh yeah we did our special colour for the user interface: yeah . marketing: okay . industrial designer: line widths , now that 's a ten . marketing: that 's conceptual , yes . project manager: that 's enough to get started with , so user interface: yeah . um , uh it 's just a scroll marketing: mm . industrial designer: it 's gon na be one str scroll . user interface: yeah , is it 's horizontal or vertical ? marketing: how many pages ? project manager: uh , i just took one for every step and then a conclusion . user interface: i think marketing: alright . y you have you have done the first two . industrial designer: horizontal 's easier too , project manager: yeah . industrial designer: 'cause you can marketing: okay , and and the look and feel is user interface: yeah . industrial designer: is it more natural than this ? project manager: well i think i have to make a p an issue called finance . user interface: yeah , yeah . industrial designer: so let 's say whoops . 'kay . marketing: yeah . user interface: yes . industrial designer: basically . user interface: it does n't look like uh marketing: the items we had to drop . project manager: yeah . user interface: uh it it 's it 's not yeah . it 's not very fashionable anymore . but uh it 's okay . industrial designer: it 's really ugly . user interface: yeah . marketing: where did we start with price ? user interface: maybe m make it bigger ? or marketing: twenty six and a half . project manager: mm-hmm . marketing: or not ? or twenty six ? something like that . user interface: yeah . that looks little bit more uh maybe that 's a s a special colour for it . so we can make it uh special ? industrial designer: oh marketing: this ? industrial designer: what do you mean ? like a other colour than this one ? user interface: or or speckles in it ? i dunno . uh marketing: speckles ? user interface: industrial designer: yeah can we do it uh uh can we do a print ? user interface: .. $ i 'm not sure . project manager: ... . i do n't think so , if you see the options . but industrial designer: i think we have to choose , yeah ? marketing: uh industrial designer: okay special colour . we do have special colour . user interface: yeah red is already a special colour , i think . so industrial designer: does it mean uh that user interface: it 's not very special , but uh marketing: yeah . industrial designer: shall we just give it some dots to make it look pretty ? user interface: yeah . just uh put the purple uh purple on it . industrial designer: purdy . marketing: yeah . some some big dots . industrial designer: purple ? user interface: that 's trendy . industrial designer: yeah yeah . marketing: yeah . industrial designer: oh no my remote has acne . marketing: ... . we have the original balance sheet , or project manager: yeah . user interface: marketing: yeah . user interface: woah . industrial designer: no . that 's why we have that button . project manager: user interface: oh yeah . industrial designer: it 's so cute . user interface: hmm . oh what ? industrial designer: doh . marketing: woah . user interface: ? marketing: just cut . control z_ . user interface: oh no . industrial designer: is that that ? project manager: marketing: yeah . user interface: no no . yeah . marketing: yeah . industrial designer: how the we did we do that ? user interface: oh it 's it 's just one computer ? or marketing: just dual screen . project manager: user interface: no . but can we delete it , just with delete ? or industrial designer: we can try . project manager: industrial designer: that does n't respond also to the undo . it looks like it 's user interface: crashed . oh , no . industrial designer: no , marketing: very nice . user interface: okay . industrial designer: where do you want some more dots ? project manager: user interface: yeah , over here . project manager: you ca n't even draw anymore . user interface: hmm ? marketing: yeah . y y you you user interface: what 's this ? project manager: even children can draw . marketing: you push the button or something . or project manager: can you just push pen and then keep on user interface: oh yeah . oh that 's the select button . project manager: hmm . user interface: it 's uh industrial designer: okay , it 's not the prettiest , i know . user interface: no , it looks industrial designer: it 's not so random huh ? marketing: lot of options . project manager: user interface: it 's okay . specially the the r_ . industrial designer: marketing: yeah , the r_ and another r_ . industrial designer: yeah okay . marketing: it 's called the real remote , right ? project manager: yeah . marketing: maybe maybe it c it can say that . the real remote . project manager: yeah just on the the m um the lcd display . marketing: yeah . welcome . project manager: this is your real remote . industrial designer: we can make a l a logo . marketing: yeah . yeah . industrial designer: like uh put it like the shape . project manager: yeah . user interface: d designed by industrial designer: something like that . user interface: okay . industrial designer: i mean it 's not too uh that 's not their logo , is it ? user interface: no . do they have a lo oh , the here . this i this is the logo . industrial designer: yeah . user interface: two r_s and a one industrial designer: it 's a project manager: yeah . you can just reuse that , because the name is the same . initials . user interface: . industrial designer: marketing: you can copy and paste the picture if you want . industrial designer: how shall we do the logo in black or not ? project manager: mm . user interface: yeah . marketing: yeah . what is that ? look more looks more like a campfire . user interface: industrial designer: are you dissing my drawing ? this one ? marketing: yeah . industrial designer: it looks like a ribbon . marketing: . yeah . user interface: okay . industrial designer: so who wants to draw ? this is actually quite fun . do we need to do anything ? user interface: are we uh ready ? uh or industrial designer: i hear you people are typing . marketing: type in your report . industrial designer: oh , okay . marketing: i do n't see any new messages . so project manager: luckily . marketing: hmm ? luckily , yeah . user interface: is this uh the last assignment ? or project manager: yeah , it 's uh user interface: final project manager: yeah . industrial designer: it 's almost four . marketing: what time do we have to deliver the report ? four o'clock or industrial designer: at four , yeah , ? marketing: or before that ? project manager: okay . and copy this . marketing: just compare uh project manager: just a minute . industrial designer: this is really bizarre . project manager: it 's industrial designer: it looks like there 's a it looks like a butterfly . user interface: um bug . bug . project manager: it 's somewhere i d it is n't inside . user interface: no it 's in inside the industrial designer: project manager: yeah , and do n't know how it 's or eject it . marketing: no it 's on the on the beamer i guess . user interface: no it oh . project manager: from up there ? industrial designer: no , but it i it 's not a bu a beamer . project manager: no . industrial designer: b it 's a normal tv screen , kind of thing . project manager: yeah it 's somewhere in here . user interface: hey , you 've got it uh read only . so you have to uh project manager: save copy . marketing: yeah . strange . this something what 's projection from behind , i guess . project manager: yeah . user interface: . project manager: . user interface: it 's too uh industrial designer: oh . yeah there is some kind of projection i think . project manager: yes . marketing: yeah it it 's a beamer , but then with a industrial designer: with a with a mirror , huh ? or something . marketing: within a mirror , yeah . project manager: . industrial designer: yeah . marketing: so it looks like a big screen , but in fact it is n't . industrial designer: so are we gon na change anything to this ? user interface: it is industrial designer: i mean is it gon na marketing: well it 's it 's single single curved . project manager: well user interface: it 's now single curved . so it 's flat . oh no . industrial designer: this is gon na be flat . yeah exactly . marketing: th this is flat . yeah . project manager: user interface: okay . it does n't matter . it 's it 's marketing: but it 's it 's better to have in the front , this kind of shape , because it looks nice . project manager: marketing: i mean you see more of this than of that . industrial designer: yeah . marketing: yeah , more like that . industrial designer: yeah . and this is also gon na be marketing: it 's not very uh ideal . industrial designer: nope . marketing: do like this . industrial designer: but sometimes then uh all of a sudden it does work . marketing: yeah . what 's this ? user interface: that 's the detector uh for the marketing: ooh . user interface: okay . industrial designer: maybe marketing: but i do n't see a detector over there . user interface: yeah . i do n't know . industrial designer: no it 's i think you only need two points . or not . no , you sh marketing: i thought it was a kind of thing to put it on , and then draw right lines or something . user interface: maybe that 's why it 's it 's not working , because it 's more industrial designer: slanted yeah . marketing: user interface: yeah . industrial designer: yeah . marketing: yeah . or just messed it up . user interface: industrial designer: well maybe . user interface: oh . oh yeah . marketing: yeah . industrial designer: yeah it it matters for the aim of this thing . user interface: yeah . marketing: yeah but it was n't good . user interface: you 've to make it s uh ninety degrees . marketing: yeah it it has to touch the corners , i guess . but th this one was n't good , because if i was drawing here , i drew a line and then it came over here . project manager: um now you probably have to recalibrate . user interface: you have marketing: project manager: oh , five minutes to the end of the meeting . user interface: oh we 're always long . marketing: oh . project manager: and the recalibration is done using this icon here . user interface: yeah , can we t can we get to that @ i marketing: ooh . project manager: user interface: oh it 's not working anymore . project manager: yeah well i just marketing: yeah yeah , it 's it 's okay . it 's working again . industrial designer: user interface: oh yeah yeah yeah yeah , it 's it 's working , it 's working . project manager: okay . industrial designer: yeah . user interface: yeah . marketing: it 's better than before . user interface: we 're improving uh yeah . marketing: yeah . project manager: you go ahead . user interface: yeah . marketing: yeah that 's improved uh pretty much . industrial designer: yeah it 's only a bit like to that side , but that is that one by the way . marketing: yeah . yeah but it 's better , it 's better user interface: no it industrial designer: 'cause this one makes the angle either like this . so i if i change this , it will go there , if i change that , will go there . marketing: mm . no . it 's better than it was i guess . industrial designer: mm-hmm . i will take this away 'cause it looks messy . marketing: silly . yeah . works pretty well . five minutes before the meeting 's over . project manager: yeah . yeah . marketing: and then ? project manager: then i have to uh uh write this , marketing: we have to present project manager: and i do n't know if you have to present , because i did n't receive any information about that so far . marketing: alright . industrial designer: maybe we will . project manager: maybe we get a a final mail . marketing: so it after the after after these five minutes , you have to project manager: yeah . yeah , i have still ten minutes to finish the report . industrial designer: what 's this anyway ? user interface: so cake . marketing: alright . after after that five minutes , you have ten minutes to finish it , or industrial designer: it looks like candle wax . project manager: yeah . marketing: alright . and we uh project manager: and you can uh just uh relax and uh have cup of coffee or marketing: right . chill . project manager: oh no , they do n't have beer here so you ca n't celebrate . marketing: huh . project manager: you can just if you ma finish my presentation please . uh over there . marketing: uh yeah ? project manager: the presentation is still open . so if you finish that then you 'll see uh yeah next . marketing: next slide . project manager: oh yeah , we have to do the project uh evaluation . just uh do that quickly . marketing: yeah ? project manager: uh marketing: how do you do it ? project manager: uh well basically what that says , we discuss it and um marketing: alright . project manager: so how were did the project process uh go ? did you , were you all pleased with the process as it was ? or are there uh industrial designer: uh th uh do you mean the the interaction between us ? or project manager: yeah the interaction and the steps we followed , and and so forth . industrial designer: yeah well at first i was really stressed . because it went a bit fast . project manager: marketing: yeah . industrial designer: but then as i knew the tempo that i had to be on , the second time i think i did a bit better . marketing: yeah . project manager: yeah . industrial designer: and the third time yeah , i mean marketing: and we move more to to working together as team , user interface: no . project manager: mm-hmm . marketing: because at first you you make your individual contribution , and then come here , and you have no idea what the others have to make . project manager: . user interface: no . industrial designer: yeah , yeah yeah yeah . marketing: and then finally you have some idea , okay this is gon na w this is what we gon na make together and okay i will arrange this and you will arrange that , project manager: mm-hmm . marketing: and you have a k a kind of idea what you can expect on the next half hour when you have to work on your own . so user interface: yeah . industrial designer: yeah we marketing: the process , i mean , the interaction between us became better and better i guess . project manager: mm-hmm . user interface: yeah . especially after the first meeting . industrial designer: mm-hmm . user interface: and marketing: yeah , especially if f f if you see uh you se you saw the largest difference from the first to the second meeting i guess . user interface: yeah . industrial designer: yeah . definitely . project manager: okay and was that due to my leadership ? user interface: yeah yeah yeah . marketing: industrial designer: well you did become more assertive the the second time round , so that project manager: yeah ? user interface: yeah . industrial designer: yeah . you were more in charge kind of thing . project manager: that okay ? marketing: yeah . project manager: okay . um was there uh enough room for creativity ? industrial designer: i guess so . marketing: yeah . user interface: yeah but only the the financial parts uh industrial designer: i mean marketing: li limiteded afterwards , user interface: yeah . marketing: but if if you do n't take that into account , there 's plenty of room for creativ creativity . industrial designer: i marketing: also not only the drawing and the the making of the thing itself , but also in explaining it to the other people , by means of uh industrial designer: we were pretty democratic . marketing: the the board and uh powerpoint and word and stuff like that . project manager: so and the uh about the board digital pen ? uh was that helpful or industrial designer: yeah . project manager: ooh . marketing: mm uh i think in in essence project manager: marketing: the digital pen is better than the smartboard . because it it it just works better . project manager: yeah it works . marketing: i mean uh uh i 've made yeah , uh i 've made several notes just to test it , and and just put the pen in into it , and then it came onto my screen and it looked perfectly . user interface: yeah . marketing: so it it 's better a better device than uh project manager: mm-hmm . industrial designer: maybe yeah . marketing: than the screen . but the screen is useful , in essence , but it does n't work that well . industrial designer: it 's uh it 's the the pen is more intuitive , 'cause we 're all used to writing with pen . project manager: use the pen . industrial designer: and uh as i said , uh i uh have no idea how powerpoint works , so will take me half a day to be able to make a normal powerpoint presentation . marketing: yeah . industrial designer: but once i get to know the program probably , i mean , it looks better , you know . or uh something like that . you can give it a kind of a home style , like we have i the the logo and everything . project manager: yeah yeah . industrial designer: and i do n't know . marketing: yep . project manager: blink . oh . marketing: warning . finish meeting now . user interface: finish meeting . project manager: okay , are are there any new ideas about this ? all i think marketing: well , it project manager: i did n't really receive , yeah . marketing: it 's use especially useful , i guess , to to evaluate designs and graph graphical stuff . project manager: uh uh w uh marketing: and and project manager: s sorry uh marketing: the screen and stuff like that . project manager: mm-hmm . user interface: i think the powerpoint is is too limited . you ca n't uh draw easy in in powerpoint . it has to be uh yeah . the drawing board has to be integrated into powerpoint , so that you can just easily marketing: yeah . user interface: industrial designer: yeah the the the problem with powerpoint for me is that you have to i put in the pre-made chunks c as well . project manager: yeah . user interface: yeah . industrial designer: you know , you can draw something on the sketch-board and then take it there , or whatever . marketing: yeah . yeah . but it it 's useful to to show something to to an a small audience , and then to user interface: yeah just for text , for text it 's uh it 's okay . but marketing: yeah . these these kind of screens this size are useful to discuss things . so project manager: oh . user interface: marketing: yes . check your email . project manager: uh we should uh enter our questionnaire . marketing: you also . user interface: 'kay . project manager: ah . woah . industrial designer: alright . marketing: right . project manager: okay . uh okay . user interface: okay . industrial designer: alright . marketing: yes boss . industrial designer: well , s see you in a second huh ? . project manager: that 's the management . marketing: well see you soon . user interface: oh . project manager: hope so . user interface: okay . marketing: yeah . project manager: um industrial designer: yeah we have to pull it this way , huh ? wait . </s> [SEP]what did the project manager think of the questionnaire when discussing it to ascertain whether they were on the right track ?

when discussing whether they were on the right track after so many changes in their design , the marketing offered a questionnaire for the group to check if they did the right thing . the questionnaire included both positive issues and negative ones , and by ticking all the questions on it , the group received a mark to evaluate their work as well as compare themselves to their counterparts . to the project manager 's satisfaction , the score eventually showed that they made the right decision and exceeded some others .

summarize the meeting[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]summarize the meeting

the group discussed the current state of their work , which was coming close to a conclusion . they were putting together their final model , including the various techniques they had explored . their performance on the aurora tasks was second and very close to those in first place . the professor thought that further tweaking and incorporation of a neural network would improve their scores . the team discussed which method to use for noise suppression , which had not been decided yet . they also delved into a more detailed discussion of the vad and latency . their method for noise estimation would add a notable delay to the model . finally , the team delved further into how to finish up the model .

summarize the discussion about the state of the final model[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]summarize the discussion about the state of the final model

the team had started putting together the various techniques they had developed into a single software . their score was 53.6 and it was working on spectral subtraction and noise addition after cleaning up mel bins . the professor did not think much had changed .

what did phd e say about the best result ?[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]what did phd e say about the best result ?

phd e explained that the best result was when fft bins were applied with a wiener filter and no noise was added . the results with noise addition were very close , but not as good .

what did the professor say about the final model ?[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]what did the professor say about the final model ?

the professor was happy to hear that the team had already started putting together a final software . the professor also noted that finnish and spanish had the smallest overall number compared to aurora .

summarize the discussion on frame dropping and noise estimation[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]summarize the discussion on frame dropping and noise estimation

the team thought that the differences in performance between well-matched and high mismatch may have to do with the frame dropping problem . tinkering around and changing a few small things was suggested as a way of improving performance . the team though it would also be nice to have the net on the server side where it would use less bandwidth . the team also discussed if averaging over the entire spectrum was a good idea .

what did phd e think about improving the model ?[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]what did phd e think about improving the model ?

phd e thought that changing a few things could result in an improvement , but they had to be careful with the neural net . phd also played around with noise estimation to improve the model but did not play around with it much .

what did the professor think about improving the model ?[SEP] <s>phd a: alright . we 're on . professor b: test , um . test , test , test . guess that 's me . yeah . ok . grad d: ooh , thursday . professor b: so . there 's two sheets of paper in front of us . phd a: what are these ? phd e: yeah . so . professor b: this is the arm wrestling ? phd c: uh . yeah , we formed a coalition actually . phd e: yeah . almost . phd c: we already made it into one . professor b: oh , good . phd c: yeah . professor b: excellent . phd e: yeah . professor b: that 's the best thing . phd e: mm - hmm . professor b: so , tell me about it . phd e: so it 's well , it 's spectral subtraction or wiener filtering , um , depending on if we put if we square the transfer function or not . professor b: right . phd e: and then with over - estimation of the noise , depending on the , uh the snr , with smoothing along time , um , smoothing along frequency . professor b: mm - hmm . phd e: it 's very simple , smoothing things . professor b: mm - hmm . phd e: and , um , the best result is when we apply this procedure on fft bins , uh , with a wiener filter . professor b: mm - hmm . phd e: and there is no noise addition after after that . professor b: ok . phd e: so it 's good because it 's difficult when we have to add noise to to to find the right level . professor b: ok . phd a: are you looking at one in in particular of these two ? phd e: yeah . so the sh it 's the sheet that gives fifty - f three point sixty - six . professor b: mm - hmm . phd e: um , the second sheet is abo uh , about the same . it 's the same , um , idea but it 's working on mel bands , and it 's a spectral subtraction instead of wiener filter , and there is also a noise addition after , uh , cleaning up the mel bins . mmm . well , the results are similar . professor b: yeah . i mean , it 's { comment } it 's actually , uh , very similar . phd e: mm - hmm . professor b: i mean , if you look at databases , uh , the , uh , one that has the smallest smaller overall number is actually better on the finnish and spanish , uh , but it is , uh , worse on the , uh , aurora phd e: it 's worse on professor b: i mean on the , uh , ti - ti - digits , phd e: on the multi - condition in ti - digits . yeah . professor b: uh , uh . um . phd e: mmm . professor b: so , it probably does n't matter that much either way . but , um , when you say u uh , unified do you mean , uh , it 's one piece of software now , or ? phd e: so now we are , yeah , setting up the software . professor b: mm - hmm . phd e: um , it should be ready , uh , very soon . um , and we phd a: so what 's what 's happened ? i think i 've missed something . professor b: ok . so a week ago maybe you were n't around when when when hynek and guenther and i ? phd c: hynek was here . phd a: yeah . i did n't . professor b: oh , ok . so yeah , let 's summarize . um and then if i summarize somebody can tell me if i 'm wrong , which will also be possibly helpful . what did i just press here ? i hope this is still working . phd e: p - p - p professor b: we , uh we looked at , uh anyway we after coming back from qualcomm we had , you know , very strong feedback and , uh , i think it was hynek and guenter 's and my opinion also that , um , you know , we sort of spread out to look at a number of different ways of doing noise suppression . but given the limited time , uh , it was sort of time to choose one . phd a: mm - hmm . mmm . professor b: uh , and so , uh , th the vector taylor series had n't really worked out that much . uh , the subspace stuff , uh , had not been worked with so much . um , so it sort of came down to spectral subtraction versus wiener filtering . phd a: hmm . professor b: uh , we had a long discussion about how they were the same and how they were d uh , completely different . phd a: mm - hmm . professor b: and , uh , i mean , fundamentally they 're the same sort of thing but the math is a little different so that there 's a a there 's an exponent difference in the index you know , what 's the ideal filtering , and depending on how you construct the problem . phd a: uh - huh . professor b: and , uh , i guess it 's sort you know , after after that meeting it sort of made more sense to me because um , if you 're dealing with power spectra then how are you gon na choose your error ? and typically you 'll do choose something like a variance . and so that means it 'll be something like the square of the power spectra . whereas when you 're when you 're doing the the , uh , um , looking at it the other way , you 're gon na be dealing with signals phd c: mm - hmm . professor b: and you 're gon na end up looking at power uh , noise power that you 're trying to reduce . and so , eh so there should be a difference of you know , conceptually of of , uh , a factor of two in the exponent . phd a: mm - hmm . professor b: but there 're so many different little factors that you adjust in terms of of , uh , uh , over - subtraction and and and and and so forth , um , that arguably , you 're c and and and the choice of do you do you operate on the mel bands or do you operate on the fft beforehand . there 're so many other choices to make that are are almost well , if not independent , certainly in addition to the choice of whether you , uh , do spectral subtraction or wiener filtering , that , um , @ @ again we sort of felt the gang should just sort of figure out which it is they wan na do and then let 's pick it , go forward with it . so that 's that was that was last week . and and , uh , we said , uh , take a week , go arm wrestle , you know , grad d: oh . professor b: figure it out . i mean , and th the joke there was that each of them had specialized in one of them . phd a: oh , ok . professor b: and and so they so instead they went to yosemite and bonded , and and they came out with a single single piece of software . so it 's another another victory for international collaboration . so . phd a: so so you guys have combined or you 're going to be combining the software ? professor b: uh . phd c: well , the piece of software has , like , plenty of options , phd e: oh boy . phd c: like you can parse command - line arguments . so depending on that , it it becomes either spectral subtraction or wiener filtering . phd a: oh , ok . phd c: so , ye phd a: they 're close enough . professor b: well , that 's fine , but the thing is the important thing is that there is a piece of software that you that we all will be using now . phd c: yeah . yeah . professor b: yes . phd c: there 's just one piece of software . phd e: yeah . professor b: yeah . phd e: i need to allow it to do everything and even more more than this . phd c: right . phd e: well , if we want to , like , optimize different parameters of phd c: parameters . yeah . professor b: sure . phd e: yeah , we can do it later . but , still so , there will be a piece of software with , uh , will give this system , the fifty - three point sixty - six , by default and professor b: mm - hmm . phd a: how how is how good is that ? phd e: mm - hmm . phd a: i i i do n't have a sense of phd e: it 's just one percent off of the best proposal . phd c: best system . phd e: it 's between i we are second actually if we take this system . phd a: ok . professor b: yeah . phd c: yeah . phd e: right ? phd a: compared to the last evaluation numbers ? yeah . professor b: but , uh w which we sort of were before phd c: yeah . phd e: mm - hmm . yeah . professor b: but we were considerably far behind . and the thing is , this does n't have neural net in yet for instance . you know ? phd e: mm - hmm . phd a: hmm . professor b: so it so , um , it 's it it 's not using our full bal bag of tricks , if you will . phd a: mm - hmm . professor b: and , uh , and it it is , uh , very close in performance to the best thing that was there before . uh , but , you know , looking at it another way , maybe more importantly , uh , we did n't have any explicit noise , uh , handling stationary dealing with e e we did n't explicitly have anything to deal with stationary noise . phd a: mm - hmm . professor b: and now we do . phd a: so will the neural net operate on the output from either the wiener filtering or the spectral subtraction ? or will it operate on the original ? professor b: well , so so so argu arguably , i mean , what we should do i mean , i gather you have it sounds like you have a few more days of of nailing things down with the software and so on . but and then but , um , arguably what we should do is , even though the software can do many things , we should for now pick a set of things , th these things i would guess , and not change that . phd e: mm - hmm . professor b: and then focus on everything that 's left . and i think , you know , that our goal should be by next week , when hynek comes back , uh , to uh , really just to have a firm path , uh , for the you know , for the time he 's gone , of of , uh , what things will be attacked . but i would i would i would thought think that what we would wan na do is not futz with this stuff for a while because what 'll happen is we 'll change many other things in the system , phd a: mm - hmm . professor b: and then we 'll probably wan na come back to this and possibly make some other choices . but , um . phd a: but just conceptually , where does the neural net go ? do do you wan na h run it on the output of the spectrally subtracted ? phd e: mmm . professor b: well , depending on its size well , one question is , is it on the , um , server side or is it on the terminal side ? uh , if it 's on the server side , it you probably do n't have to worry too much about size . phd a: mm - hmm . professor b: so that 's kind of an argument for that . we do still , however , have to consider its latency . so the issue is is , um , for instance , could we have a neural net that only looked at the past ? phd a: right . professor b: um , what we 've done in uh in the past is to use the neural net , uh , to transform , um , all of the features that we use . so this is done early on . this is essentially , um , um i guess it 's it 's more or less like a spee a speech enhancement technique here phd a: mm - hmm . professor b: right ? where we 're just kind of creating new if not new speech at least new new fft 's that that have you know , which could be turned into speech uh , that that have some of the noise removed . phd e: mm - hmm . phd a: mm - hmm . professor b: um , after that we still do a mess of other things to to produce a bunch of features . phd a: right . professor b: and then those features are not now currently transformed by the neural net . and then the the way that we had it in our proposal - two before , we had the neural net transformed features and we had the untransformed features , which i guess you you actually did linearly transform with the klt , phd e: yeah . yeah . right . professor b: but but but uh , to orthogonalize them but but they were not , uh , processed through a neural net . and stephane 's idea with that , as i recall , was that you 'd have one part of the feature vector that was very discriminant and another part that was n't , phd a: mm - hmm . professor b: uh , which would smooth things a bit for those occasions when , uh , the testing set was quite different than what you 'd trained your discriminant features for . so , um , all of that is is , uh still seems like a good idea . the thing is now we know some other constraints . we ca n't have unlimited amounts of latency . uh , y you know , that 's still being debated by the by people in europe but , uh , no matter how they end up there , it 's not going to be unlimited amounts , phd a: yeah . professor b: so we have to be a little conscious of that . um . so there 's the neural net issue . there 's the vad issue . and , uh , there 's the second stream thing . and i think those that we last time we agreed that those are the three things that have to get , uh , focused on . phd a: what was the issue with the vad ? professor b: well , better { comment } ones are good . phd a: and so the w the default , uh , boundaries that they provide are they 're ok , but they 're not all that great ? professor b: i guess they still allow two hundred milliseconds on either side or some ? is that what the deal is ? phd e: mm - hmm . uh , so th um , they keep two hundred milliseconds at the beginning and end of speech . and they keep all the phd a: outside the beginnings and end . phd e: yeah . phd a: uh - huh . phd e: and all the speech pauses , which is sometimes on the speechdat - car you have pauses that are more than one or two seconds . phd a: wow . phd e: more than one second for sure . um . phd a: hmm . phd e: yeah . and , yeah , it seems to us that this way of just dropping the beginning and end is not we cou we can do better , i think , phd a: mm - hmm . phd e: because , um , with this way of dropping the frames they improve over the baseline by fourteen percent and sunil already showed that with our current vad we can improve by more than twenty percent . phd a: on top of the vad that they provide ? phd c: no . phd e: just using either their vad or our current vad . phd c: our way . phd a: oh , ok . phd e: so , our current vad is is more than twenty percent , while their is fourteen . phd a: theirs is fourteen ? i see . phd e: yeah . phd a: huh . phd e: so . yeah . and another thing that we did also is that we have all this training data for let 's say , for speechdat - car . we have channel zero which is clean , channel one which is far - field microphone . and if we just take only the , um , vad probabilities computed on the clean signal and apply them on the far - field , uh , test utterances , then results are much better . phd a: mm - hmm . phd e: in some cases it divides the error rate by two . phd a: wow . phd e: so it means that there are stim { comment } still phd a: how how much latency does the , uh does our vad add ? phd e: if if we can have a good vad , well , it would be great . phd a: is it significant , phd e: uh , right now it 's , um , a neural net with nine frames . phd a: or ? phd e: so it 's forty milliseconds plus , um , the rank ordering , which , uh , should be phd c: like another ten frames . phd e: ten yeah . grad d: rank . oh . phd e: so , right now it 's one hundred and forty milliseconds . professor b: with the rank ordering ? i 'm sorry . phd c: the the the smoothing the m the the filtering of the probabilities . phd e: the the , um phd c: on the r . phd e: yeah . it 's not a median filtering . it 's just we do n't take the median value . we take something um , so we have eleven , um , frames . professor b: oh , this is for the vad . phd c: yeah . phd e: and for the vad , yeah professor b: oh , ok . phd c: yeah . phd e: and we take th the third . phd c: yeah . grad d: dar phd e: um . professor b: yeah . um . so { comment } yeah , i was just noticing on this that it makes reference to delay . phd e: mmm . professor b: so what 's the ? if you ignore um , the vad is sort of in in parallel , is n't i is n't it , with with the ? i mean , it is n't additive with the the , uh , lda and the wiener filtering , and so forth . phd c: the lda ? professor b: right ? phd c: yeah . so so what happened right now , we removed the delay of the lda . phd e: mm - hmm . professor b: yeah . phd c: so we i mean , if so if we if so which is like if we reduce the delay of va so , the f the final delay 's now ba is f determined by the delay of the vad , because the lda does n't have any delay . so if we re if we reduce the delay of the vad , i mean , it 's like effectively reducing the delay . phd a: how how much , uh , delay was there on the lda ? phd c: so the lda and the vad both had a hundred millisecond delay . so and they were in parallel , so which means you pick either one of them phd a: mmm . phd c: the the biggest , whatever . phd a: i see . professor b: mm - hmm . phd c: so , right now the lda delays are more . professor b: and there phd a: oh , ok . professor b: and there did n't seem to be any , uh , penalty for that ? there did n't seem to be any penalty for making it causal ? phd c: pardon ? oh , no . it actually made it , like , point one percent better or something , actually . professor b: ok . well , may as well , then . phd c: or something like that professor b: and he says wiener filter is is forty milliseconds delay . phd c: and professor b: so is it ? phd c: yeah . so that 's the one which stephane was discussing , like phd e: mmm . professor b: the smoothing ? phd c: yeah . the you smooth it and then delay the decision by so . professor b: right . ok . so that 's that 's really not not bad . so we may in fact we 'll see what they decide . we may in fact have , um , the the , uh , latency time available for to have a neural net . i mean , sounds like we probably will . so . phd c: mm - hmm . professor b: that 'd be good . cuz i cuz it certainly always helped us before . so . phd a: what amount of latency are you thinking about when you say that ? professor b: uh . well , they 're you know , they 're disputing it . phd a: mmm . professor b: you know , they 're saying , uh one group is saying a hundred and thirty milliseconds and another group is saying two hundred and fifty milliseconds . two hundred and fifty is what it was before actually . so , phd a: oh . professor b: uh , some people are lobbying lobbying { comment } to make it shorter . phd a: hmm . professor b: um . and , um . phd a: were you thinking of the two - fifty or the one - thirty when you said we should have enough for the neural net ? professor b: well , it just it when we find that out it might change exactly how we do it , is all . phd a: oh , ok . professor b: i mean , how much effort do we put into making it causal ? i mean , i think the neural net will probably do better if it looks at a little bit of the future . phd a: mm - hmm . professor b: but , um , it will probably work to some extent to look only at the past . and we ha you know , limited machine and human time , and effort . and , you know , how how much time should we put into into that ? so it 'd be helpful if we find out from the the standards folks whether , you know , they 're gon na restrict that or not . phd a: mm - hmm . professor b: um . but i think , you know , at this point our major concern is making the performance better and and , um , if , uh , something has to take a little longer in latency in order to do it that 's you know , a secondary issue . phd a: mm - hmm . professor b: but if we get told otherwise then , you know , we may have to c clamp down a bit more . grad d: mmm . phd c: so , the one one one difference is that was there is like we tried computing the delta and then doing the frame - dropping . grad d: s phd e: mm - hmm . phd c: the earlier system was do the frame - dropping and then compute the delta on the professor b: uh - huh . phd c: so this phd a: which could be a kind of a funny delta . right ? phd c: yeah . professor b: oh , oh . so that 's fixed in this . yeah , we talked about that . phd c: yeah . so we have no delta . and then phd e: yeah . uh - huh . professor b: good . phd c: so the frame - dropping is the last thing that we do . so , yeah , what we do is we compute the silence probability , convert it to that binary flag , professor b: uh - huh . phd c: and then in the end you c up upsample it to match the final features number of phd e: mm - hmm . phd a: did that help then ? phd c: it seems to be helping on the well - matched condition . so that 's why this improvement i got from the last result . so . and it actually r reduced a little bit on the high mismatch , so in the final weightage it 's b b better because the well - matched is still weighted more than professor b: so , @ @ i mean , you were doing a lot of changes . did you happen to notice how much , uh , the change was due to just this frame - dropping problem ? what about this ? phd c: uh , y you had something on it . right ? phd e: just the frame - dropping problem . yeah . but it 's it 's difficult . sometime we we change two two things together and but it 's around maybe it 's less than one percent . professor b: uh - huh . phd c: yeah . phd e: it professor b: well . but like we 're saying , if there 's four or five things like that then pretty sho soon you 're talking real improvement . phd e: yeah . yeah . and it yeah . and then we have to be careful with that also with the neural net professor b: yeah . phd e: because in { comment } the proposal the neural net was also , uh , working on after frame - dropping . professor b: mm - hmm . phd e: um . professor b: oh , that 's a real good point . phd e: so . well , we 'll have to be to do the same kind of correction . professor b: it might be hard if it 's at the server side . right ? phd e: mmm . well , we can do the frame - dropping on the server side or we can just be careful at the terminal side to send a couple of more frames before and after , and so . i think it 's ok . professor b: ok . phd a: you have , um so when you uh , maybe i do n't quite understand how this works , but , um , could n't you just send all of the frames , but mark the ones that are supposed to be dropped ? cuz you have a bunch more bandwidth . right ? professor b: well , you could . yeah . i mean , it it always seemed to us that it would be kind of nice to in addition to , uh , reducing insertions , actually use up less bandwidth . phd a: yeah . yeah . professor b: but nobody seems to have cared about that in this evaluation . phd a: and that way the net could use professor b: so . phd a: if the net 's on the server side then it could use all of the frames . phd c: yes , it could be . it 's , like , you mean you just transferred everything and then finally drop the frames after the neural net . phd a: mm - hmm . phd c: right ? yeah . that 's that 's one thing which phd e: mm - hmm . phd a: but you could even mark them , before they get to the server . phd c: yeah . right now we are uh , ri right now what wha what we did is , like , we just mark we just have this additional bit which goes around the features , saying it 's currently a it 's a speech or a nonspeech . phd a: oh , ok . phd c: so there is no frame - dropping till the final features , like , including the deltas are computed . phd a: i see . phd c: and after the deltas are computed , you just pick up the ones that are marked silence and then drop them . phd a: mm - hmm . i see . i see . professor b: so it would be more or less the same thing with the neural net , i guess , actually . phd e: mm - hmm . phd c: so . yeah , that 's what that 's what that 's what , uh , this is doing right now . phd a: i see . ok . professor b: yeah . phd e: mm - hmm . professor b: um . ok . so , uh , what 's , uh ? that 's that 's a good set of work that that , uh phd c: just one more thing . like , should we do something f more for the noise estimation , because we still ? professor b: yeah . i was wondering about that . that was i i had written that down there . phd c: yeah . phd e: mm - hmm . professor b: um phd e: so , we , uh actually i did the first experiment . this is with just fifteen frames . um . we take the first fifteen frame of each utterance to it , professor b: yeah . phd e: and average their power spectra . um . i tried just plugging the , um , uh , guenter noise estimation on this system , and it uh , it got worse . um , but of course i did n't play with it . professor b: uh - huh . phd e: but mm - hmm . uh , i did n't do much more for noise estimation . i just tried this , professor b: hmm . yeah . well , it 's not surprising it 'd be worse the first time . phd e: and professor b: but , um , phd e: mm - hmm . professor b: it does seem like , you know , i i i i some compromise between always depending on the first fifteen frames and a a always depending on a a pause is is is a good idea . uh , maybe you have to weight the estimate from the first - teen fifteen frames more heavily than than was done in your first attempt . but phd e: mm - hmm . professor b: but phd e: yeah , i guess . professor b: yeah . um . no , i mean um , do you have any way of assessing how well or how poorly the noise estimation is currently doing ? phd e: mmm . no , we do n't . professor b: yeah . phd e: we do n't have nothing that phd c: is there was there any experiment with ? well , i i did the only experiment where i tried was i used the channel zero vad for the noise estimation and frame - dropping . so i do n't have a i do n't have a split , like which one helped more . phd e: yeah . phd c: so . it it was the best result i could get . phd e: mm - hmm . phd c: so , that 's the professor b: so that 's something you could do with , um , this final system . right ? just do this everything that is in this final system except , uh , use the channel zero . phd c: mm - hmm . for the noise estimation . professor b: yeah . phd c: yeah . we can try something . professor b: and then see how much better it gets . phd c: mm - hmm . sure . professor b: if it 's , you know , essentially not better , then it 's probably not worth phd e: yeah . professor b: any more . phd c: yeah . but the guenter 's argument is slightly different . it 's , like , ev even even if i use a channel zero vad , i 'm just averaging the the s power spectrum . but the guenter 's argument is , like , if it is a non - stationary segment , then he does n't update the noise spectrum . so he 's , like he tries to capture only the stationary part in it . so the averaging is , like , different from updating the noise spectrum only during stationary segments . so , th the guenter was arguing that , i mean , even if you have a very good vad , averaging it , like , over the whole thing is not a good idea . professor b: i see . phd c: because you 're averaging the stationary and the non - stationary , and finally you end up getting something which is not really the s because , you anyway , you ca n't remove the stationary part fr i mean , non - stationary part from the signal . professor b: not using these methods anyway . yeah . phd c: so yeah . so you just update only doing or update only the stationary components . yeah . so , that 's so that 's still a slight difference from what guenter is trying professor b: well , yeah . and and also there 's just the fact that , um , eh , uh , although we 're trying to do very well on this evaluation , um , we actually would like to have something that worked well in general . and , um , relying on having fifteen frames at the front or something is is pretty phd c: yeah , yeah . professor b: i mean , you might , you might not . phd c: mmm . phd e: mm - hmm . professor b: so , um . um , it 'd certainly be more robust to different kinds of input if you had at least some updates . um . phd e: mm - hmm . professor b: but , um . well , i do n't know . what what do you , uh what do you guys see as as being what you would be doing in the next week , given wha what 's happened ? phd c: cure the vad ? phd e: yeah . phd a: what was that ? phd c: vad . phd a: oh . phd c: and professor b: ok . phd e: so , should we keep the same ? i think we might try to keep the same idea of having a neural network , but training it on more data and adding better features , i think , but because the current network is just plp features . well , it 's trained on noisy plp phd c: just the cepstra . yeah . phd e: plp features computed on noisy speech . but there is no nothing particularly robust in these features . phd a: so , i i uh phd c: no . phd e: there 's no rasta , no phd a: so , uh , i i do n't remember what you said the answer to my , uh , question earlier . will you will you train the net on after you 've done the spectral subtraction or the wiener filtering ? professor b: this is a different net . phd a: oh . phd c: so we have a vad which is like neur that 's a neural net . phd e: oh , yeah . hmm . phd a: oh , you 're talking about the vad net . ok . phd c: yeah . phd e: mm - hmm . phd a: i see . phd c: so that that vad was trained on the noisy features . phd a: mm - hmm . phd c: so , right now we have , like , uh we have the cleaned - up features , so we can have a better vad by training the net on the cleaned - up speech . phd a: mm - hmm . i see . i see . phd c: yeah , but we need a vad for uh noise estimation also . so it 's , like , where do we want to put the vad ? uh , it 's like phd a: can you use the same net to do both , or ? phd c: for phd a: can you use the same net that you that i was talking about to do the vad ? phd c: mm - hmm . uh , it actually comes at v at the very end . phd a: mm - hmm . phd c: so the net the final net i mean , which is the feature net so that actually comes after a chain of , like , lda plus everything . so it 's , like , it takes a long time to get a decision out of it . and and you can actually do it for final frame - dropping , but not for the va - f noise estimation . phd a: mm - hmm . professor b: you see , the idea is that the , um , initial decision to that that you 're in silence or speech happens pretty quickly . phd a: oh , ok . phd c: hmm . phd a: cuz that 's used by some of these other ? professor b: and that yeah . and that 's sort of fed forward , and and you say `` well , flush everything , it 's not speech anymore `` . phd a: oh , ok . i see . phd c: yeah . phd a: i thought that was only used for doing frame - dropping later on . professor b: um , it is used , uh yeah , it 's only used f well , it 's used for frame - dropping . um , it 's used for end of utterance phd e: mmm . professor b: because , you know , there 's if you have more than five hundred milliseconds of of of nonspeech then you figure it 's end of utterance or something like that . phd a: mm - hmm . professor b: so , um . phd e: and it seems important for , like , the on - line normalization . um . we do n't want to update the mean and variance during silen long silence portions . um . so it it has to be done before phd a: oh . i see . phd e: this mean and variance normalization . um . professor b: um . yeah . so probably the vad and and maybe testing out the noise estimation a little bit . i mean , keeping the same method but but , uh , seeing if you cou but , um noise estimation could be improved . those are sort of related issues . phd e: mm - hmm . professor b: it probably makes sense to move from there . and then , uh , later on in the month i think we wan na start including the neural net at the end . um . ok . anything else ? phd e: the half dome was great . professor b: good . yeah . you did n't did n't fall . that 's good . phd c: well , yeah . professor b: our e our effort would have been devastated if you guys had { comment } run into problems . phd a: so , hynek is coming back next week , you said ? professor b: yeah , that 's the plan . phd a: hmm . professor b: i guess the week after he 'll be , uh , going back to europe , and so we wan na phd a: is he in europe right now or is he up at ? professor b: no , no . he 's he 's he 's dropped into the us . yeah . yeah . phd a: oh . hmm . professor b: so . uh . so , uh . uh , the idea was that , uh , we 'd we 'd sort out where we were going next with this with this work before he , uh , left on this next trip . good . uh , barry , you just got through your quals , so i do n't know if you have much to say . but , uh . grad d: mmm . no , just , uh , looking into some some of the things that , um , uh , john ohala and hynek , um , gave as feedback , um , as as a starting point for the project . um . in in my proposal , i i was thinking about starting from a set of , uh , phonological features , or a subset of them . um , but that might not be necessarily a good idea according to , um , john . phd a: mm - hmm . grad d: he said , uh , um , these these phonological features are are sort of figments of imagination also . phd a: mm - hmm . grad d: um . s professor b: in conversational speech in particular . i think you can you can put them in pretty reliably in synthetic speech . grad d: ye professor b: but we do n't have too much trouble recognizing synthetic speech since we create it in the first place . so , it 's grad d: right . yeah . so , um , a better way would be something more more data - driven , phd a: mm - hmm . grad d: just looking at the data and seeing what 's similar and what 's not similar . phd a: mm - hmm . grad d: so , i 'm i 'm , um , taking a look at some of , um , sangita 's work on on traps . she did something where , um w where the traps learn she clustered the the temporal patterns of , um , certain certain phonemes in in m averaged over many , many contexts . and , uh , some things tended to cluster . phd a: mm - hmm . grad d: right ? you know , like stop stop consonants clustered really well . phd a: hmm . grad d: um , silence was by its own self . phd a: mm - hmm . grad d: and , uh , um , v vocalic was clustered . phd a: mm - hmm . grad d: and , um , so , those are interesting things to phd a: so you 're now you 're sort of looking to try to gather a set of these types of features ? grad d: right . phd a: mm - hmm . grad d: yeah . just to see where where i could start off from , phd a: mm - hmm . grad d: uh , you know ? a a a set of small features and continue to iterate and find , uh , a better set . phd a: mm - hmm . grad d: yeah . professor b: ok . well , short meeting . that 's ok . phd a: yeah . professor b: ok . so next week hopefully we 'll can get hynek here to to join us and , uh , uh . phd a: should we do digits ? professor b: digits , digits . ok , now . phd a: go ahead , morgan . you can start . professor b: alright . let me get my glasses on so i can see them . ok . phd a: ok . and we 're off . professor b: mm </s> [SEP]what did the professor think about improving the model ?

the professor wanted to know how much the model improved due to frame dropping . he thought four or five changes would result in good improvements . the professor highlighted that improvements should not come at a higher bandwidth .

summarize the whole meeting .[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]summarize the whole meeting .

in this meeting , the team first gave presentations about their ideas most about remote control 's functional design based on research and knowledge they had already known . and then project manager delivered new requirements for the look , functions , and some others about the remote control . later on the team brainstormed about many functional designs—where to put buttons and how much size they should be , the necessity of beep and flash , the design of covers , and the choice of lcd screen and rechargeable batteries—of the remote control based on new requirements , researches , current technology and production price . finally they decided about the remote 's button design and had an optimistic attitude towards rechargeable things but there still needed more market research when they gave a sketch of the new product .

summarize the discussion about presentations about ideas on the remote control .[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]summarize the discussion about presentations about ideas on the remote control .

marketing gave a presentation in the first place based on research and came up with ideas like what their remote control should look like , buttons design , whether the new product should have lcd screens . marketing also suggested that there could be any chances that remote control could know users ' preference channels , and there would be a beep when they could n't find control . then user interface delivered a speech mainly on the size of buttons and remote control , and agreed to find remote control easier and increase its durability . at last , industrial designer did an analysis on what marketing and user interface said before and claimed that there still needed a lot to know but integration of materials meant less cost for the production and they should make up a different morse code when some button was pressed .

what did the market feedback about common remote controls said by marketing ?[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]what did the market feedback about common remote controls said by marketing ?

marketing found that seventy five percent of the users thought most remote controls ugly , and most people found it irritating when they could n't find their remote control . and another thing marketing found important was that users had a feeling for speech recognition so that they could choose channels by voice . and they wanted maybe an lcd screen to search what 's on every channel .

why did industrial designer not agree to what marketing and user interface said before ?[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]why did industrial designer not agree to what marketing and user interface said before ?

first industrial designer raised questions like whether their remote control would be universal and should it be programmable or not , because they needed something like a mode to send out a different signal so that the remote can work in this way . then the size of the remote was also put by industrial designer since there were already plenty of technical parts in it and it was quite complex to deal with material problems . but at last industrial designer came up with the idea of integration of materials and in this way , the new product would cost less .

summarize the discussion about the new requirements for the functional design of their new product .[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]summarize the discussion about the new requirements for the functional design of their new product .

at first project manager limited remote control 's appealing population to younger people less than 40 years , which meant their remote control should be trendy . and also corporate color and slogan should be recognizable on the remote control , which contributed to the idea of whether there should be a replaceable cover .

what did project manager and industrial designer discuss about making an universal remote control ?[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]what did project manager and industrial designer discuss about making an universal remote control ?

their remote control could be purchased in a situation when users ' old remote had broken , so a universal remote control could be a must . project manager put forward this idea but did not know if there would be any chance to accomplish it easily , and industrial designer it would be possible but still needed some research .

what did the team talk about button design of the remote control ?[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]what did the team talk about button design of the remote control ?

buttons design was all about volume , channel , power , and some other instant ideas . the team discussed their sizes , big or small , and places , up , center , or down , and also their arrangements , vertical or horizontal , and reached a conclusion that the power button could be on top . they came up with mute button as well but project manager did n't think it was important .

what did the team think of a rechargeable remote when discussing remote control 's functional design and production cost ?[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]what did the team think of a rechargeable remote when discussing remote control 's functional design and production cost ?

industrial designer raised an idea of making a rechargeable remote control which could have a wire and could charge itself when it was put in the electricity . project manager also had some responsive sparkles but they could hardly be applied . but at least one thing the team all agreed to was that a rechargeable remote was a comfort and people could pay for comfort .

summarize what their remote control would look like .[SEP] <s>project manager: wait for the marketing director actually , so . anyways . uh . see , shall we wait ? i 'm not sure if he 's late or delayed or whatever , so i 'm gon na start soon , we have now do n't have much time anyway . user interface: oh , there he is . industrial designer: okay , marketing: yes . project manager: there you are , industrial designer: we marketing: sorry , project manager: okay . marketing: a little bit of pl little problem with computer . project manager: uh no problem . we 're about to start , so have a seat . okay , welcome again . marketing: . project manager: today , functional design phase . i 'll take you over the minutes of last last meeting . okay , that was just to get to know each other , marketing: uh . project manager: have a little thoughts on what your vision is and on this project , so i put the minutes on the i made on the on the p the the project share , so if you wan na review them , they 're there . i will do so after every meeting , so if you have some information you wan na take back you can find it there . anyways , um today three presentations , from every one of you . um after that i got some new project requirements from project board , so we 're gon na go af go after over this later . but i wan na start with uh stuff you did first , so we can see what everybody came up with . and after that we can have the new requirements and share some thoughts , so . who would like wan na go first ? marketing: yeah , sure , no problem . project manager: take it . user interface: go ahead . marketing: um there was a little problem with my computer so not uh the whole uh presentation uh project manager: anyway , let 's see what you have . marketing: yeah . um okay , project manager: uh it 's still a bit open . marketing: i want to open the my s oh no . project manager: you should close it on your own notebook , i guess . yeah . so there ? marketing: oh no , project manager: okay . marketing: that 's okay . uh slide show . yes . the functional requirements , it 's uh uh very important for uh the user , he he wants to yeah . the the method we used uh it it 's not m not a slide , because it went wrong , but the method we use uh , um we tested it w uh with uh a hundred uh men , and we asked them to w uh what the remote uh f feel uh like and uh what what 's uh important . uh project manager: if i can cut in , is it people or men ? marketing: people , project manager: is it people , okay . marketing: sorry . project manager: 'cause i thought it was only men , marketing: both women and men , project manager: so marketing: yeah . project manager: 'kay . marketing: okay . uh the findings um uh seventy five percent of the users find most remote controls ugly . um user interface: that 's pretty shocking uh . project manager: so we have to s we have to do something about that . marketing: yeah , and yeah , most th th they want to spend money for a better system , for better remote control , so we can do uh a l a little uh nice things with it , and um they use yeah , they use zap a lot , um uh fifty percent say they only so that 's the most important things . project manager: okay . marketing: um oh yeah , not all of it is it on mine on my powerpoint presentation , project manager: okay , just talk ahead . marketing: but um uh the relevant buttons are the power , the channel selection and the volume selection . project manager: mm-hmm . marketing: it 's uh the most basic buttons that a user wants uh to use . uh less important is tel teletext , project manager: mm-hmm . marketing: uh um they use it , but it 's not uh very uh important uh on the scale of zero to ten they six and a half uh project manager: okay , that 's okay . user interface: marketing: and but not important is the channel selection , the the hmm ? project manager: that 's a little weird . marketing: oh , user interface: which channel selection ? marketing: the the no no no no no , that 's very important , but uh w and not important in the audio settings , display settings project manager: okay , marketing: and uh project manager: we can we can hide those under a menu or something , user interface: oh , okay . marketing: yeah . project manager: okay . marketing: um new preferences preferences . uh um um beep to find your control , was project manager: that 's like a button on your tv ? marketing: that was in the test , the the most people uh f find it uh irritating uh when they can not find a rem their remote control , project manager: remote , okay . industrial designer: mm . marketing: so uh i think it 's a bee beep to sound it and uh you can find it . and another thing uh they want was uh speech recognition um so they can say uh what they want to let 's go to channel one and uh that 's uh kind of things . project manager: okay . marketing: and they want maybe an uh lcd screen um to to look it um wh what 's on every channel uh and uh what do i want with it ? user interface: project manager: we wan na have a little preview on the remote control . preview what 's on the channel . marketing: yeah . project manager: okay . user interface: is that manageable ? 'cause it sounds pretty expensive too . project manager: that sounds too marketing: yeah . project manager: it 's possible , but uh i think it 's expensive , but do continue . user interface: okay . marketing: yeah . um uh my personal preferences is uh a button for my favourite channel , so i can uh i dunno , so i can zap to my uh f uh quick uh to my favourite channel wh what i uh so , the remote mu must see or um must um see wha what mine preferences are for which channel , project manager: okay , you do n't set it yourself , marketing: so i can zap t to project manager: it just remembers the channel that you are on most , for example . marketing: what ? project manager: you want the you want it to be programmed , for example y programmed f marketing: yeah . project manager: or you want it to recognise your favourite channel ? marketing: yeah . project manager: let 's see , you you spend twenty minutes each day on that channel , marketing: recognise project manager: so it recognises your favourite channel . marketing: yeah . yeah , that 's uh what my personal preference like . project manager: okay , so it 's it it does it recognise itself , you do n't have to set it marketing: no , project manager: okay . marketing: itself . maybe it 's easier to to sell it , but project manager: okay . marketing: i do n't know it 's manageable , but we will uh we will see . project manager: i see . marketing: yeah , it 's a little bit uh it 's the end of it . project manager: okay . marketing: it 's a little bit uh i lost it , user interface: okay . marketing: the computer uh crashed , project manager: no problem , it 's it 's okay , marketing: so . project manager: that 's yeah , go ahead . user interface: shall i go ? okay . marketing: yeah . user interface: so , some technical functions . marketing: darn computer . user interface: basically i have some issues which you discussed earlier . uh let 's just start with the method . marketing: yeah . user interface: it sounds really easy , what does the user do , what does the th remote control do , but there are quite some issues . so the things i 'm going to concentrate on are the user aspect , because the technical aspect , that 's pretty much covered . we can do that . what goes wrong at the user . gets the remote control . where is the remote control ? we 've all had it once , i want to watch some television , marketing: yeah . user interface: where 's the remote control ? that was one of your ideas which you posted in the network folder , marketing: yeah . project manager: that seems very good . user interface: a really good idea . uh these are just the issues . i come to some uh personal experience , findings , possible solutions later . searches for the button . there are many buttons on a remote control which are not clear . uh so either we lose those or we try to make it a little bit more clear . project manager: mm-hmm . user interface: uh also symbols tend to fade after a while . marketing: mm uh . user interface: there 's nothing more annoying than faded symbols , because you do n't know which channel is this button , so possibly we could find uh something for that , project manager: okay , so have it more make it more durable actually . okay . user interface: yes . uh covered that . oh yes , user presses the button . um usually when you have a lot of buttons , buttons are small . so you press more once remote control goes kablouey or something like that , project manager: okay , so the buttons should be user interface: so we have to pay attention not to put too mun too many buttons on uh the remote control . project manager: mm-hmm . yeah . user interface: and possibly also the size , so more important buttons , bigger project manager: wow . the s yeah . make it make them bigger . user interface: si project manager: even more durable uh . user interface: so this is basically what i h had in mind in the fade-proof symbols , locator , a sound , uh so clear we should stick to existing symbols , but maybe we could do a little uh investigation to see whether some symbols are uh need to be replaced by others . uh project manager: okay . user interface: this i pretty much covered . so what we want to go to is not this one , project manager: yeah , it 's true . user interface: but more less buttons , easy , some bigger buttons . marketing: yeah . user interface: that 's basically uh what i had in mind . so project manager: yeah , that 's clear . user interface: this is not the final design , project manager: no , of course uh user interface: this is just a general idea of how i 'd like to see uh basically the general idea . project manager: yeah . i must say that it hmm . user interface: so that was it . project manager: that was it . okay , that was good . so we agree on the the part that we need to get something on the on the remote to find it somewhere and increase it the durability of of the thing , user interface: yeah , i think it 's a really good idea . project manager: so user interface: yeah . project manager: the other aspects , we 'll just see how what you came up with and what 's possible for that budget . user interface: yeah . project manager: okay . industrial designer: okay , that 's fine . um . okay , now work a little with me . okay . well , project manager: industrial designer: let 's start it as it is . okay , uh the method . there are a few questions that need to be answered , uh you already uh talked about it a little bit . which buttons are wanted , uh is our remote control universal or should it be programmable . uh if it should be programmeab grammeale then we need um something like a mode that you can switch it . because then the buttons have to send out a different signal then they would normally do . project manager: mm-hmm . industrial designer: and uh how big is the remote control uh going to be ? i 'll tell you why that 's important to me . um there are a lot of technical parts in the remote control , so uh uh that 's why i also would like to say uh go a little bit easy on the designs , uh i heard ab uh you talking about beeps and about uh video screens , but uh the material inside and the technical aspects are quite complex already . project manager: mm-hmm . industrial designer: so keep in mind that everything that you keep uh think of , it has to b to be built . project manager: yeah . of course , hmm . industrial designer: so it 's that 's not as easy as it s might look like . user interface: okay . industrial designer: uh material study , i 'm working on that um for the the costs . i have to check out how far i can go with that . normally , a circuit board is made of fibreglass uh and the wires are made of copper . uh that is how it is done and all the remote controls work that way , i think we can just go on with that . um then i 've read more integration of materials means less cost for the production . the more we can make uh at once uh in one piece , uh that is cheaper . project manager: you mean integrate them all into the circuit board . okay . industrial designer: exactly , so if we make a circuit board with the the connections already on it , then that 's cheaper . project manager: yeah , okay . industrial designer: so we have to make something that 's not too difficult in design again . project manager: so you have industrial designer: this is what look like uh looks like if you press one button , so this is not the entire thing . you have the the power coming in , then you have like a switch . the switch uh uh uh if you p press it then some electrical charge goes into the processor , that thinks over a morse code , that 's how you should see it . the morse code goes to the amplifier , then uh the signal is sent to two uh light bulbs . you have infrared and an interv um uh how to say it ? uh a light in indication , light that you know that it 's functioning . project manager: mm-hmm . industrial designer: uh here again , that 's my story about the different modes , if you do want to make remote uh universal , then the processor has to uh make up a different morse code when some button is pressed . that makes it much more complex , so we really need to have a look , do we want that or not . uh i do n't have any personal p uh preferences uh so far , except for uh the materials to be used uh light , that they are light . project manager: okay . okay . that was it ? industrial designer: that was it . project manager: i 'll get back to my thing then . uh okay , back this up to the screen . so i got some new information on the project specifications are changing a little . like you said uh teletext is not not very popular anymore because the uh the internet , nowadays people do n't use the teletext anymore or hardly , so it can either well , i do n't think we should remove the button , because there are always people who are using it . user interface: yeah . project manager: but i do n't think it should be very it should be one of the big buttons for example . just put it somewhere or under second option or whatever . it 's not important anymore . um we 're targeting young people now , because our um this is a new product and with this new product we want to appeal to younger people , marketing: uh . project manager: which are um the younger people were defined under forty . marketing: yeah . project manager: i so i think it 's industrial designer: hmm . project manager: that 's also good with the fashion and everything , marketing: b project manager: so yeah . marketing: yeah , and they want to pay for it project manager: they want to pay for it , people are willing to spend money actually to buy a um remote that they like . marketing: and uh project manager: if they like the way it looks , the way it functions , so they 're actually gon na spend uh spend money on it . marketing: with more where with more technical specifications project manager: yeah . marketing: in the project manager: see how far we can go with it anyway , so marketing: yeah . project manager: and one thing that should be important is that the corporate l colour and slogan are recognisable , which is apparently black and yellow , but i 'm not sure if we i think we should keep the the logo in mind , because with colours you can uh have a lot of uh fashionable colours and everything on it , which suits everybody 's taste . so with that concept i started thinking , so why not just steal nokia 's idea and just make changeable covers for your user interface: oh . project manager: i mean those cost hardly anything i think , and people could even spend extra money on buying a cover industrial designer: yeah . project manager: and so have an entire new remote control that they like to see . or we can sh for example we can make a different a basic design . and sell the covers separately , for example . that 's just a little marketing idea that could be applied , so you can p it appeals to really everyone . so you do n't have to i think you do n't have to make entire remote controls . we make a basic one and manufacture this cover separately . industrial designer: mm-hmm . project manager: so that was that was my idea on what we could do to appeal this product to everyone . so industrial designer: hmm . project manager: just i 'm not sure if you came up with anything in the meantime , after making a presentation . would you like to share ? marketing: yeah . industrial designer: no , i think this is a good idea . project manager: okay . industrial designer: but marketing: but oh ? user interface: is it manageable ? is it easy ? industrial designer: go ahead . marketing: yeah , with with an lcd screen you can project manager: oh yeah . i think we should lose the lcd screen , industrial designer: y yes , i think so too . project manager: like you said . i think for example it 's it 's huge i think the lcd is huge , user interface: yeah . marketing: why ? nokia w project manager: it consumes batteries like hell . marketing: uh . project manager: i think it takes up a lot of a lot of power . user interface: and it costs too much to fabricate , project manager: it costs a lot , i think . user interface: so we 're on a tight budget here . industrial designer: okay , uh project manager: what we could do , what could be possible , is maybe not an lcd screen but with a preview , marketing: okay . project manager: but y i 'm not sure if it 's even possible . for example , a little tv guide . industrial designer: mm . project manager: like you have a little industrial designer: hmm . project manager: just just a text only , not colour , just a little text thing industrial designer: mm-hmm . marketing: yeah . project manager: so you can use your remote as a tv guide . i 'm not sure it 's even possible , industrial designer: hmm . i have to check that out , project manager: but maybe okay , make it industrial designer: i 'm not sure . project manager: yeah , find a little compromise in that , but what did i write down ? marketing: yeah . project manager: i think the p yeah , the beep is a very simple thing to imple implement , just make a button on your tv industrial designer: that must be possible . project manager: and just hit the button , it beeps somewhere . i think it 's easy to implement , industrial designer: ja . project manager: we should go for that . industrial designer: i 'm sorry , project manager: uh speech recognition . user interface: and it 's industrial designer: whe where do you wan na hit the t_ you wan na we want a button on the television . project manager: i thin yeah , i mean where else should you put it ? industrial designer: in th okay , but that rules out a universal remote control . project manager: yeah , industrial designer: because that 's not possible uh . project manager: but how are you gon na use that if your i mean if your remote control is lost , how are you gon na press where are you gon na press the button ? industrial designer: uh . yeah . exactly . user interface: maybe just a slap-on sticker with a button which sends out a small signal . project manager: a slap-on sticker . oh , you mean as like a separate thing you can attach to your tv . marketing: mm uh . project manager: yeah , that could be possible . user interface: yeah , exactly . project manager: a little little box you can attach to your tv is fine then , okay . industrial designer: okay , then uh i 'd i 'd like to know now if we want the uh universal remote control or not , because that 's uh determines everything i 'm gon na do . project manager: i think it 's universal . i think we should go for universal , industrial designer: if not project manager: because apparently we 're a separate company making separate c remote controls to sell to a lot of diverse people . industrial designer: okay . project manager: i think universal remote control should be possible . marketing: yeah . um industrial designer: okay , then i go for that . marketing: everyone uh wants to buy it , so we w project manager: yeah , i think we 're targeting everyone , industrial designer: yeah . project manager: so remote industrial designer: okay . no , marketing: yeah . industrial designer: it 's fine with me , but then i know what to look for . project manager: okay , universal is good . speech recognition , i think it 's very hard , because we 're selling across multiple countries . so i think implementing speech recognition is such a small um apparatus , it 's very hard to do . marketing: yeah . or one . user interface: and it 's marketing: or when you say one two uh i it uh it 's enough , project manager: yeah , but i do n't see arabian people speaking one , two uh whatever . marketing: right ? but oh yeah . user interface: besides that , the technology is n't really super yet , so that is a problem in implementing this . project manager: it 's yeah . marketing: yeah . project manager: it 's not a mature technology , i think it takes a lot of memory and everything in in a remote control , marketing: okay . project manager: so user interface: it 's a good idea , but it 's just not i do n't think the market 's ripe for that yet . project manager: i do n't think it should be implemented in a remote control yet uh . industrial designer: uh-huh . project manager: what else do we have ? marketing: yeah . project manager: um well you should you should look into the in into the materials that are real durable . so the the the symbols wo n't fade , industrial designer: mm-hmm . project manager: maybe a little harder plastic industrial designer: exactly . project manager: or especially li we do n't industrial designer: i already noted that . project manager: maybe we do n't have have to do all the buttons , but especially the ones that are um the popular buttons , so those always fade first . industrial designer: mm , okay . okay . project manager: mm the thing is the most important things that we have now . industrial designer: hmm . project manager: let 's see . industrial designer: if we uh make a remote control with changeable covers , then we can also make uh a cover for every language area . project manager: for example ? industrial designer: that 's fo is uh especially for older people , that they can read it read it in their own language . project manager: well , we 're not we 're not targeting older people , marketing: yeah . project manager: we should remember that . everything we target is under forty , industrial designer: that 's project manager: so . industrial designer: okay , okay . project manager: you assume that that they read correctly and i think they 're industrial designer: huh . project manager: the most important thing about young people is that they 're really sensitive to to trends that are passing through the world , marketing: but b project manager: so industrial designer: uh okay . user interface: but should the exchangeable covers include the buttons themselves or just the project manager: no , of course . no , i think it 's just something you you put over them , because yeah we c yeah , you ca well , industrial designer: hmm . project manager: tha that 's not a that 's not a bad that 's not even user interface: c marketing: but every user interface: that 's a problem with the with the text then . project manager: it 's not even a bad idea . i mean , for example , if you 're if you 're into the durability issue you could user interface: industrial designer: hmm . project manager: for example , if your buttons are faded , after i mean if you make a durable remote , they are faded , you can just buy a new cover . industrial designer: mm . project manager: uh i 'm not sure it 's it 's hard to make . industrial designer: okay . project manager: so it 's a good and a bad idea . industrial designer: uh but i know that the buttons are like a nokia telephone on uh one sleeve , project manager: mm-hmm . industrial designer: so you do n't have to change your whole cover . uh we can make something that you can only remove the sleeve . user interface: oh yeah , i know what you mean . industrial designer: know what i mean ? marketing: oh . industrial designer: it works the same as a nokia telephone , it 's it 's in my uh 'kay . project manager: yeah , i know , it 's just just a one one piece of rubber for example , marketing: yeah . project manager: okay . yeah , user interface: yeah . industrial designer: exactly . project manager: that 's what i something i have to look into . either either change both the buttons and and the cover or just the cover , i 'm not sure which which is easier , industrial designer: hmm . project manager: so um anyway , yeah , this is what we 're gon na do afterwards , just lunch break and have more individual work after that , so let 's see what we let 's see we so you have to come up with a components concept , yeah . i want some you should do some trend-watching , because even if we 're if we 're gon na do those covers and everything , what people really want , that 's what we need to know in this phase , marketing: yeah . yeah . project manager: because that 's gon na be the essential final design that we 're gon na come up with . marketing: okay . project manager: um yeah , i think user interface is fairly obvious . i mean it should be very intuitive , user interface: pretty straightforward . project manager: s yeah , it should speak for itself . uh for example i bought a remote control last week with a new tv , it was it l it 's like all buttons and you have no idea what it does at first , industrial designer: project manager: and i 'm total tv new , anyway . so i think it should be have less or l very little buttons and maybe a second second level menu for the advanced things . or maybe just stick 'em under a menu , like you said the um the sound options and the surround and whatever , they 're more complicated , just stick 'em under one menu and uh give it a just put it in in s in a software piece , you can menu and you can uh select everything you want to to set on your tv . industrial designer: mm . user interface: is it techni technically possible to uh send a signal to a television and then pops up a menu , project manager: industrial designer: yeah . user interface: because we 're working with different types of television , so we 're going to work with that ? project manager: that is true . industrial designer: i do n't think so . project manager: no , that 's true . industrial designer: no , i do n't think so . because the television needs to respond to the signal , project manager: yeah , that 's true . user interface: it 's an in-built menu , industrial designer: and if it does n't know how , it 's user interface: is n't it ? yes . industrial designer: exactly , that 's not possible . user interface: so basically project manager: i 'm not sure if it 's impossible , user interface: we project manager: but uh there 's a chance it 's not , so . user interface: or we could use a double-sided for less used functions project manager: a double-sided remote control ? user interface: you project manager: i do n't think that 's useful . user interface: yeah , with the cover . i it 's basically an idea to overcome these issues , project manager: yeah , but then you 're gon na have a lot of wasted buttons . user interface: because project manager: for example you have a sony tv and the half of the buttons wo n't function if you have a for a sony that wo n't for a philips tv . industrial designer: hmm . user interface: no , but basic functions marketing: yeah . user interface: but functions which are not frequently used . project manager: i do n't think we should user interface: because if we use a universal remote control , we 're going to have to have most buttons on it , project manager: yeah , for exam user interface: so project manager: i 'm not s marketing: mm yeah . project manager: yeah , for ex you have to make it a little decision between the part if you want a universal remote control that it should do what people usually do with their tvs , not not the very complicated settings industrial designer: mm . project manager: that you can usually do that with uh either a old old remote control if they really hate that thing , industrial designer: mm . project manager: but you ca n't you can not take into consideration all the different brands of tvs . industrial designer: but that might be broken . project manager: i think there 's i think there is a standard for example between uh industrial designer: hmm . project manager: because usually the the menu is the menu button is is usable between different brands . especially the big ones , the big brands , industrial designer: hmm . hmm . project manager: so . 'cause everybody i have a universal remote control and it can use the menu button , so i think industrial designer: hmm . project manager: i 'm not sure , if you can put some research into that , if it 's possible . uh i think just a b industrial designer: mm okay . project manager: and the navigation is very basic , it 's usually the same thing . industrial designer: mm . but i think there must be a way uh to invoke the more complicated functions of a television . for instance , if your old remote control is broken and you buy ours , then uh you should be able to get everything out of the television that 's in it . project manager: yeah . yeah , that 's true . i think so user interface: yeah . industrial designer: because otherwise you 'll lose functions by buying our marketing: yeah . yeah . project manager: uh we need to put some research into that if if we can open the menu , i think it 's possible , just the way how to . industrial designer: okay , i thi i think so too . marketing: yeah , yeah . project manager: yeah , then then you could do everything i suppose , because usually the tvs have tha that inside in this other little piece of software , so it 's okay . industrial designer: and i think that our r remote control should not look like uh any other . for instance uh sony makes all their remote controls exactly the same for all their devices , project manager: mm-hmm . industrial designer: and you always grab the wrong one because formatting of the buttons is exactly the same , only the labels are different . project manager: yeah . yeah i think it should be a little distinct from everything else , industrial designer: we should not do that . project manager: because it 's either it 's both mayb industrial designer: exactly . marketing: yeah . user interface: yeah , project manager: maybe the shape can be a little different . user interface: i have some ideas . i have some ideas . project manager: maybe it 's a little more curves or whatever . industrial designer: mm that 's your uh division . marketing: um yeah . and uh with different colours uh . project manager: so um user interface: i 'll put some on paper and present them next time uh the ideas that i have . project manager: yeah , this . not sure what marketing: okay . project manager: because we have forty minutes , i 'm not sure how much time we have left for the meeting anyway , so . user interface: i heard a beep go . project manager: yeah , but it was n't me , it was him closing something . marketing: yeah . project manager: so anyway , yeah , we could do some i do some work now on on the design for example . i mean what do you want , do you want , but user interface: yeah , but we like some some curves or project manager: yeah , may maybe something like this . but though smooth inside . so you have the transmitter here for example . user interface: yeah . project manager: let 's see that you what would be handy . i think that the the buttons should be the channel buttons should be uh on their own . marketing: uh . and a light uh project manager: let 's see one , two god damn it . user interface: oh , we get the general ideas , yes . project manager: yeah , okay . another one here . let 's see what i think this should these are always on top of the of the control , so they should be here . industrial designer: hmm . user interface: yeah , and since you 're holding it like this , i suggest you put the channel up channel down and volume project manager: think it 's like this . marketing: volume . project manager: withi within the yeah , just take it . user interface: yeah yeah . so you have the up channel the down channel the volume , do we want that horizontal or vertical ? project manager: do you take triangles or marketing: uh it 's it 's fine , i think . project manager: um i think it should be i think it user interface: this is basically what people are accustomed to , project manager: maybe we should make 'em bigger or whatever . user interface: so industrial designer: yeah . user interface: yeah , but this is just a g general idea . marketing: oh d project manager: yeah . user interface: uh maybe the menu button can go i in the middle . project manager: yeah , in the middle . it 's it 's usually uh there , but mm . user interface: whoa . industrial designer: perhaps we should also make uh something like a flash on it , if you if it 's lost , for people that are deaf . they they wo n't hear the the beep . marketing: yeah . project manager: yeah , but for example if it 's lost in your armchair , we 'll not see the flash . user interface: you wo n't be able to find it . industrial designer: yeah . project manager: and flash takes up a lot of batteries again . industrial designer: uh . yeah , it 's true , but it 's it 's only has to do so when you press the button that it 's lost . marketing: just project manager: yeah . user interface: we could make a combination that it goes beep and that you that some light lights up . industrial designer: so . deaf people ? marketing: and l_e_d_ uh on it . project manager: yeah , i thought about for deaf people for example , so . we could do that . uh let 's see . marketing: just a light on it or user interface: so we have the basic channels we 've got here , uh the power button somewhere over here ? project manager: oh yeah , it 's true . um that thing should be central . marketing: very important . project manager: you should n't be you uh should n't press it by accident , but it should n't be stacked away somewhere . marketing: oh , user interface: i usually press it on top . marketing: that 's it 's project manager: yeah . user interface: at least that 's what i 'm accustomed to . industrial designer: i have another idea , project manager: yeah , like that 's gon na work . industrial designer: i 'm not sure if it 's possible . marketing: and user interface: what would you like to ? project manager: yeah , i thought maybe we should move the buttons down marketing: but you r project manager: and put it here for example marketing: and you are reading from the t project manager: to marketing: you always read from the top to the the bottom of it . project manager: from top to bottom . yeah , that 's true , marketing: yeah , project manager: you should marketing: so it 's project manager: i think the bu the power button should be on top , industrial designer: mm . marketing: yeah . project manager: 'cause it 's the first thing you do , turn it on . so power button on top . um user interface: okay , mute button . is that somewhere here ? project manager: mute . do we hardly i think it should be at the bottom somewhere . user interface: is that used often ? marketing: so i it 's user interface: the mute button ? do people use that often ? marketing: sorry ? project manager: mute . turn the sound off . marketing: no , it 's no . user interface: 'cause uh i 'm pretty much accustomed to it right over here , at least in general , marketing: uh . hmm . user interface: but project manager: i do n't think it 's important , but i think it i think it should be you c user interface: it 's not that important , no . project manager: you could put it somewhere here . marketing: or or with the volume selection . project manager: no , because it yeah , people are accustomed to that , marketing: around uh not uh not at top at the around the volume selection . project manager: it 's can i have that ? that 's j user interface: sure . marketing: i do n't know where exactly , project manager: take this out and here see marketing: but project manager: uh are we gon na take triangles anyway ? i 'm drawing triangles , but marketing: user interface: that 's pretty much what people are accustomed to , project manager: yeah , user interface: are n't they ? project manager: it 's maybe a bigger lesser than thing . so anyway , i think this is should be the channels and or sh user interface: well , marketing: wha user interface: i 'm accustomed to the channels being on top . marketing: no . yeah . project manager: here , industrial designer: yeah , me too . project manager: okay . okay , marketing: yeah , that 's better . project manager: should we chan marketing: on the right . project manager: okay , this two , channel up and down . industrial designer: shall we uh also look if it 's possible to make a rechargeable remote ? that you do n't have to buy new batteries if every project manager: well , marketing: yeah . project manager: for that is it 's on one part it 's um it 's a good thing to recharge it marketing: maybe it 's more ex expensive . industrial designer: mm , yeah . project manager: maybe we should what what could be possible is one with rechargeable batteries for example . industrial designer: uh . project manager: you have just put penlite batteries that are rechargeable , because it 's an it 's it 's it 's very annoying . user interface: but is n't that expensive in the entire package ? industrial designer: but that 's already possible . marketing: yeah . project manager: i 'm not sure y i 'm not sure it 's if it 's expensive , but just take a look at it , because it might be a very good idea . because if it 's it 's uh useful to have it rechargeable , user interface: project manager: but at the same time , if you do n't want recha if you forgot to recharge it and you wan na watch tv now , you wan na be able to put different batteries in it , use it now and not in half an hour . industrial designer: yes . yes . okay . uh you could make a device , but i 'm not sure how that uh is possible with the costs , that you can put in normal batteries , rechargeable , project manager: i think i have a nice idea . industrial designer: but it you 're the remote also can act as a recharger . so then you can choose , you have every decision . know what i mean ? project manager: not exactly uh . industrial designer: you can uh put in normal penlites , rechargeable penlites , but they can also be recharged with the remote , with a wire . marketing: hmm . yeah yeah . project manager: i think it 's uh it 's a pretty good idea to have uh like sort of a maybe a base station that you put on the tv . could be flat , you could insert your uh remote into it . industrial designer: so but marketing: yeah , that 's g industrial designer: but i think that will cost a lot . project manager: i 'm not sure . industrial designer: uh a normal wire would be better . project manager: a what ? industrial designer: like a like a p_d_a_ , a hand-held . you can uh just put it in the electricity and it charges itself , project manager: well , we were talking about the fact that we wanted to insert either a beep or a flash into the thing with a little separate signal industrial designer: you do n't need basic station . yes . project manager: or so you could put that on a tv for example . industrial designer: that is possible , that 's true . project manager: it could be very flat , could be very small . marketing: but which project manager: it 's a very small yeah , i 'm drawing it big now , but so you can put your remote on flat for example . industrial designer: mm . project manager: and at the backside of remote just just just a little hole marketing: yeah . industrial designer: yeah . project manager: for example um you just put it down , it recharges for example . industrial designer: yeah . project manager: i do n't think it 's very expensive . user interface: but again , is n't that too expensive ? marketing: yeah . user interface: 'cause that means that we have to implement rechargeable batteries , a docking station industrial designer: project manager: i 'm not sure if it costs a lot , that that 's what he r industrial designer: mm . project manager: that 's that you that 's what you buy yourself . industrial designer: yes . i 'm going to try to find that out . i 'm not sure if there 's information available on this , project manager: it 's just an idea , we have to find out if it 's possible . industrial designer: but marketing: but user interface: and do people actually want that ? to pay extra they want to pay for rechargeable ? marketing: yeah , they want to pay for it . project manager: do they want but they want a rechargeable one ? marketing: yeah . project manager: i 'm not sure , you should find out if it 's if rechargeable is important . marketing: th uh there was not a el ask esque project manager: yeah . industrial designer: hmm . these are uh comfort issues . so i think people will pay they wanted to pay for comfort . marketing: but project manager: they want to pay for comfort , industrial designer: well , this is comfort . project manager: we just assu we we could either make a separate station which just sends a signal to the remote control to either beep or flash to find it , marketing: but f hmm . industrial designer: yes . project manager: um and yeah , we have to either that or make it integrated with a with a docking station . industrial designer: hmm . yeah . exactly . i think this is a brilliant product . project manager: i think it would be good actually . industrial designer: i would buy it myself . project manager: i like the beep part anyway . industrial designer: uh . marketing: project manager: so um marketing: project manager: let 's go through the industrial designer: i like the covers . that 's a brilliant idea . marketing: user interface: can can we save this or project manager: covers is covers is good . industrial designer: i never thought project manager: yeah , it 's oh we can save this . up and saved . we even saved the ant . um okay . so user interface: marketing: project manager: what we have is you have i think you have to do a lot of work on if it 's possible for the cost . industrial designer: i hope if i have information about that , project manager: maybe yeah , industrial designer: i 'm gon na project manager: or maybe you can find out i what people are willing to pay . user interface: yeah . marketing: yeah . project manager: we are going for twenty five euros sales price , industrial designer: marketing: yeah , okay . project manager: but just try to find out what they 're willing to pay for it , because if they 're willing to pay more , we could lose a little profit and maybe attract more customers , marketing: yeah yeah yeah . industrial designer: mm . yeah . project manager: uh we just have to see what it looks like . marketing: yeah . industrial designer: i would like to make a decision . what it costs and what kind of materials that we can uh choose what we want in it project manager: yeah , if you have some financial information that that 'd be nice , industrial designer: and exactly , i need it . project manager: so . hmm . user interface: could you post some other essentials of what people want , so that i can work with some buttons , where to put it project manager: marketing: yeah . user interface: you seem to have information on that , i 'd like to uh see some of it . industrial designer: was it not possible to uh send emails around the office ? project manager: no , it was n't was n't allo user interface: no , it 's not . no . project manager: it was possible , industrial designer: not . project manager: not allowed , so . so that 's um why i 'm not sure that you 're allowed to share documents on the on the draft . marketing: yeah . my computer crashed , industrial designer: yeah , okay . marketing: so uh project manager: i do n't care . i have n't heard any complaints yet , user interface: oh , your computer . okay . marketing: i lost my uh presentation , project manager: so . um marketing: but i have the uh user interface: well , i have your powerpoint presentation , i can get some inf information out of that . marketing: yeah , but i here i have the the s the homepage of uh our internet , user interface: let 's see . project manager: yeah , the oh , they inc uh marketing: and here is my project manager: they include the new one . or just for you . user interface: oh , where would we marketing: here is my marketing report , project manager: oh marketing: maybe you ca you can look at uh that project manager: no , i did n't have that . marketing: and user interface: where would we want the uh teletext button ? marketing: ah yeah . user interface: because we decided that it 's n not that important . project manager: all it tells just let 's make make a new marketing: and one user interface: do we put it somewhere over here ? project manager: tick the new one . um other side . yeah , let 's increase it a little because marketing: and uh wha what people want , i 've uh user interface: or maybe this is something for the next meeting , i can draw out some ideas . project manager: yeah , draw us up some some designs of of possible marketing: i have another thing uh project manager: just keep in mind that the important buttons should be on top and either big , user interface: yeah . project manager: so the more less important user interface: well , we have decided more or less the basic structure . project manager: more or less . user interface: i can put the other buttons in project manager: just play a little with this , put l shift a little up or down and we 'll see what looks best . user interface: yeah . industrial designer: what uh what did you wan na say ? project manager: or just po post your designs from time to time on the product share . marketing: yeah . um user interface: yeah . marketing: uh what i al already said is the the uh the remote controls are always lost , user interface: maybe another idea uh . marketing: but it it 's also for people , they want to learn it fast , industrial designer: mm . mm . marketing: not uh they want to project manager: yeah , so we do n't want we want very little buttons , just the buttons you use a lot . marketing: no industrial designer: mm . marketing: it 's yeah , it 's easy to learn user interface: yes , but it should cover all the functions , marketing: wi and uh project manager: well user interface: so possibly , just an idea that popped in project manager: what we had function that what people do , marketing: um project manager: so . people change channels , people they change the volume and they they change channel , they turn tv off and on , for example . that 's the basic fu that 's what you do i 'm not sure who present that again , but those are the basic function that people use it for , so those should be very well represented . user interface: yeah , but we could go a step further , marketing: and the if user interface: because some tvs have the uh possibility to adjust brightness , that kind of menus . project manager: that 's true , but that 's what we stick under the menu button . everything is you say in every tv that 's configured under the menu . user interface: yes , but it because we 're making industrial designer: but that 's the question , is it ? marketing: um industrial designer: because it needs to be configured in the television under the menu . project manager: yeah , but industrial designer: if it is n't , then we can not reach it . user interface: we need to adjust to the technology . project manager: but i think most modern tvs have it in their menu . industrial designer: i think so too . i think so too . user interface: true . industrial designer: uh is n't there a possibility to do research on that , so we know that for sure ? if you rule out functions , then uh and that gets known , then people are not gon na buy it . marketing: user interface: no , i thi industrial designer: then the consumer bond or something says uh you can not do this and that with it . that 's a bad bad com commercial marketing: if um project manager: uh we 'll we 'll see what we can come up with . industrial designer: for okay . marketing: another thing i want to say is that uh we are looking at the market for the age uh younger than forty . project manager: under forty . yeah ? industrial designer: that 's true . marketing: um on my report , i did n't uh ish i did n't show it in my uh presentation , project manager: mm-hmm . marketing: because my computer crashed . project manager: yeah yeah . marketing: um they want to pay for an lcd screen and speech recognition . industrial designer: hmm . hmm . project manager: the want to pay for marketing: so project manager: oh . industrial designer: did they really said it like that ? those two things . marketing: i yeah . yeah , project manager: uh shall we ? industrial designer: do they realise how much that costs ? marketing: and industrial designer: that 's almost undoable . marketing: yeah . project manager: younger , age sixteen and forty five . user interface: oh , we 're not going to be able to sell it for twenty-five then , with an lcd screen . marketing: uh but project manager: that 's all here , here it says industrial designer: no , that 's that 's . even if i if we have this lost unit , then we can not do it for that price . project manager: yeah , age sixteen forty fi interest in main features more critical . marketing: if if they project manager: okay , so we 're not focusing on this . um all the interest in features , not really the l_c_ oh here . would you pay for uh speech recognition in a remote control . hmm , okay ? industrial designer: yeah , that 's true . marketing: so uh user interface: marketing: we can project manager: speech recognition is quite marketing: we can look at the possibilities for an uh lcd and uh project manager: yeah , just look at the possibilities then , marketing: i dunno . project manager: because if marketing: yeah . project manager: apparently it 's what people want , industrial designer: hmm . project manager: it 's supposed to be a luxurious remote , marketing: how much it will cost industrial designer: uh . marketing: and project manager: maybe it 's not even that expensive . or find a compromise , maybe just a black and white or for some extra information on it , on your programmes . industrial designer: uh i user interface: well marketing: um user interface: i doubt it , but industrial designer: but i really need finance information . project manager: me too . i mean we all do . marketing: it will come uh industrial designer: we all do . project manager: right . i think it 's something we should put into consideration . apparently it 's what people want , so . we should see if what it costs , if it 's possible . industrial designer: mm . uh . marketing: yeah . project manager: yeah . yeah , we should do a little thing about design , because it looks boring really to me . even if you put it even if you put a different cover on it , it looks still looks boring , marketing: different colours maybe . project manager: so . industrial designer: hmm . and the design , it should differ . marketing: but all industrial designer: this is philips , huh ? project manager: i have no clue . industrial designer: philips has this . project manager: i just drew something what which would fit into your hand easily . user interface: well , i had basically industrial designer: okay . hmm . uh . user interface: something like this . to make it kind of futuristic . industrial designer: mm . oh , i realise if we make it small , then it needs to be a little thicker , project manager: i think it 's a very industrial designer: because i need to put all the electronics in it . project manager: sorry ? industrial designer: if we make it s uh smaller , uh less wide , then we need to m make it a little thicker , project manager: yeah ? industrial designer: because i have to put all the electronics in it . project manager: okay . mm-hmm . yeah , but you have to j just keep in mind it should n't be too heavy . marketing: okay . project manager: i mean we can stick it in in there , i think . industrial designer: no . project manager: huh even if user interface: so project manager: in the worst case we can even user interface: what kind of project manager: could you give me the pen back ? user interface: yeah , sure . project manager: so let 's say that people would want an lcd thing . let 's take take the basic design again , what we oh , crap uh came up with . i 'll just make it a little bigger now . so a transmitter here . anyway . we could let 's say we have an lcd screen , people want an lcd screen . so then we should probably put it here . marketing: project manager: it does n't have to be really big , but just just have to be has to be there . industrial designer: hmm . project manager: think it 's a good place , people do n't marketing: if you 're reading from top to bottom , i think it 's better to put it uh at the top . project manager: no ? it 's not that uh it 's not the most important function , industrial designer: me too . marketing: it 's j project manager: it 's just an extra thing , industrial designer: ah project manager: it just you press the buttons on top , marketing: uh . but i if you if you are going to uh put the lcd on it , i think it 's very important to use it , industrial designer: but . project manager: because your finger is on top . marketing: uh because it 's use it uh project manager: how can you use an lcd screen ? marketing: but nee the function of it . so you can use it maximum , because uh it 's a lot it costs a lot . project manager: yeah , but why marketing: so project manager: i i 'm not sure . user interface: now it 's pretty much tucked away in your hand . project manager: uh if you t if you press a button , you can see it , industrial designer: hmm . no . project manager: ri i 'm not sure wha i 'm trying to imagine myself what it would look like . user interface: i 'm industrial designer: m i personally would prefer it on the top . project manager: you would prefer it n okay . marketing: yeah . project manager: so we have three people saying it should be on top . industrial designer: huh . project manager: okay , but then you would would s have to stack away your buttons somewhere else . industrial designer: but it hmm . project manager: anyways . marketing: it 's expensive to build it , industrial designer: mm . marketing: so project manager: uh this looks a little user interface: i 'm still not convinced of the marketing: you must use the maximum of it . project manager: about the lcds thing . user interface: yeah . project manager: well if it if it 's industrial designer: hmm . project manager: if it 's possible wi if it 's not too expensive , we should include it , industrial designer: they want it uh . project manager: because it 's it 's cool . industrial designer: we should just try to make that if it 's possible . if it is possible we should really do it , but we need that information . marketing: huh . uh . but uh industrial designer: also keep in mind again , the lcd screen is very flat , but it needs transistors , resistors , i do n't know what more and that needs space . so i have to look if that 's possible . marketing: yeah , i know uh . user interface: so basically industrial designer: but if we user interface: can i project manager: uh we have green now uh user interface: what we have to decide now is uh what goes on top . do we put the volume control and the channel control here , or do we put it on he would we like to press it in the middle ? project manager: or maybe we should m we could uh draw draw something a bit that has it on on on the bottom . marketing: in middle of it . in the middle . project manager: maybe in a circle for example , like we like in this example . i think this is not good , but for we could make circular buttons for example . for up and down , ma make it a circle on it , industrial designer: hmm . user interface: yes , but we do agree that we keep this at the centre , project manager: because it marketing: yeah . user interface: because it 's basically the most important function . project manager: i think the channel button should be in the centre . marketing: it 's the most import yeah . project manager: channel button should be st stick together , for example here in this section . because it 's uh user interface: well , that would make them quite small . project manager: we 're not sure about the size anyway , user interface: so maybe you 'd put them here . project manager: just a general design . you can make it as big as you want . for example if you take uh user interface: yes , but a big remote control probably not something which people would like . project manager: no , industrial designer: hmm . project manager: let 's see . for example just industrial designer: if we have a a space issue , we can also lose one battery . it is rechargeable , so we can stick with one instead of two . project manager: yeah . marketing: . project manager: i do n't think if we if we even use an lcd screen , we need to , definitely . industrial designer: that might be an option . yeah , but if we need two batteries and an lcd screen , that means a lot of space that we need . project manager: yeah , but we have to see what the si what the size is . industrial designer: but it has to be a little bit heavier . project manager: the lcd does n't have to nee does n't need to be very big . industrial designer: okay . marketing: industrial designer: no , but the things behind it . space . project manager: mm let 's see . industrial designer: like a process uh . marketing: finish meeting now . project manager: finish meeting now . marketing: it 's on your computer . project manager: okay , we will . so either user interface: so would we like this or would we like the project manager: we either we have to decide what what people want . industrial designer: i like this one more . project manager: either this one , this this could be the luxurious one . so we have channel buttons here . i 'm just drawing something uh . uh i think this would this would look cool . you could have it for example small buttons here for some extra functions , marketing: uh . project manager: so if your basic function 's here , we should like we decided before , programmes up and down , and volume here . user interface: let 's see what we have here . industrial designer: mm . marketing: or and uh what about speech recognition uh project manager: well you can just no , i 'm not sure if we can do that , marketing: yeah , yeah , project manager: but we could put a microphone in here for example . marketing: but or or an lcd or an uh speech . industrial designer: mm . marketing: i think it 's lcd is better now . project manager: just to do research into both , w what it costs and what it takes for space . marketing: yeah . industrial designer: i 'll try to . project manager: but let 's cut the meeting for now yes . marketing: yeah . industrial designer: one more uh thing i 'd like to say , uh let 's give this uh a name , and not like some vague serial number that no one understands , like with cars . user interface: okay . marketing: yeah , okay , yeah , industrial designer: shall we all try uh to think about a name ? user interface: so i think of a name . marketing: that 's project manager: yeah , let 's think of a name , okay . marketing: yeah , that 's okay . project manager: uh okay . marketing: oh , good . project manager: okay , at anyways , the the minutes will be on the on the web shortly , user interface: so project manager: so there we go uh . user interface: yes , go and finish up and i 'll see you at lunch . project manager: marketing: yeah . industrial designer: good luck . project manager: yeah , to all . user interface: yeah . marketing: same . project manager: industrial designer: yeah , i 've do we uh save the ? project manager: marketing: . . </s> [SEP]summarize what their remote control would look like .

except uncertain problems such as lcd screen and speech recognition thing influenced by financial information , there would be many chances to have important buttons on top and bigger , different functional menus to adjust tv things , and very important idea of have replaceable covers , which could be designed to different colors meeting younger generation 's demands .

summarize the whole meeting .[SEP] <s>project manager: okay . here we go . alright , the agenda for thi oh . alright . um the agenda for this meeting is um we 'll initially have the prototype presentation by our two designers . and then we will evaluate it , given the criteria that um that we gave gave it . and um talk about our finances , whether we were under or over our budget . i have a um a spreadsheet where we can calculate um our prices for every aspect of of what we 've made , given our options . and um evaluate the product , as a group . industrial designer: okay . project manager: and um so first we 'll have the prototype presentation . do you need the um powerpoint for this ? industrial designer: um yeah . i just got a few slides , so show them . project manager: alright . industrial designer: thank you . do you want to present it ? user interface: um industrial designer: yeah , here we are . user interface: this is what we came up with . it 's a pretty simple design . it 's um based on a mango ? yeah . and we marketing: project manager: on ? industrial designer: mango shape . project manager: a mango . okay . user interface: yeah . and we have the company logo here and this will be the infrared here industrial designer: the l_e_d_ . user interface: and this 'll be the power point , the on off button kind project manager: oh . okay . user interface: yeah . marketing: i 'm sorry . project manager: oops . marketing: what was the where 's the l_e_d_ ? user interface: it 's in the middle of one of the little r_s . marketing: oh . okay . user interface: and then the other one is the power . and uh we just have a simple design . we wanted it all to be industrial designer: so it 's palm-held . user interface: accessible from your thumb industrial designer: yeah . user interface: yeah palm-held project manager: yeah . user interface: and all the buttons are accessible from your thumb . project manager: notice you have a number ten button . user interface: so you do n't have to oh that was a mistake , was n't it ? project manager: okay . industrial designer: you just need the nought . user interface: right no , that 's a zero . marketing: user interface: take that one off . sorry . i was in charge of the numbers . project manager: no problem . industrial designer: marketing: project manager: ah . user interface: and this is just if you 've got like eleven or twelve or thirt the plus . industrial designer: so one plus one would be eleven , user interface: you can go one , three or something . industrial designer: or project manager: oh . you press a plus button ? user interface: you press that first and then you go one three yeah . project manager: oh okay . i 've never heard of that kind before . user interface: well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: yeah . industrial designer: yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you 'd just go to channel two , instead of twelve . project manager: yeah . marketing: oh , there 's no e project manager: oh . industrial designer: so if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . user interface: so the plus and then marketing: okay . user interface: yeah . project manager: i marketing: okay . project manager: but would you have to go zero plus one if you wanted to go to channel one or two ? user interface: no no , th all that 's why we have all these numbers . these numbers um these numbers all work independently up to nine . project manager: yeah but i mean if you press , it 'll go to that channel right away . 'cause you got ta press the plus afterwards . user interface: yeah . oh no . uh , the plus is only for if you 're going past the number nine . project manager: yeah i know , but if if i wan na go to say number like sixty five , channel sixty five , if i press the six it 'll go to channel six , and then i 'll press the plus , and then it 'll go to six and then put the five and it 'll go to sixty five ? marketing: sixty . user interface: you p oh . no you press the plus first . industrial designer: oh . user interface: i i well it does n't we have n't really s i would 've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: well i do n't mind , we can further define that . user interface: what do you think is simpler ? project manager: i th um user interface: it 's a industrial designer: i would n't have thought it 'd be a problem that it went to channel six first , in like on the way to channel sixty five . user interface: yeah . project manager: yeah it would n't be a problem . but i was just wondering industrial designer: but i suppose it 's not as snappy . user interface: yeah . project manager: like as long as we realise that 's what it 'll do . marketing: well the there is a there 's a delay on remotes i think . user interface: oops . yeah . marketing: where you can have it industrial designer: yeah . marketing: it 's like a five second input time . industrial designer: yeah . if you do n't put it marketing: so as long as you hit them dada industrial designer: yeah . yeah , user interface: yeah . industrial designer: that yeah . marketing: it should be fine . project manager: yeah . marketing: as long as there 's not a big pause between the t hitting the two buttons . industrial designer: mm-hmm . user interface: yeah . so industrial designer: um marketing: was there so on the top there is volume and industrial designer: and channel , user interface: a channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: channel up volume up . okay cool . project manager: c_ and v_ . user interface: just so we can flick project manager: right , where um where 's the power button ? marketing: yeah . user interface: it 's in the middle of one of the little r_s . industrial designer: it 's the bigger r_ . marketing: it 's the r_ . project manager: oh okay . industrial designer: so it 's just like . user interface: yeah , project manager: yeah . user interface: so it 's all accessible . without m taking your hand off the remote . industrial designer: we deci project manager: yeah . industrial designer: yeah um we went for like a a circular design for the numbers marketing: mm-hmm . industrial designer: because we thought that 's kind of a more natural movement than just going like that with your thumb . project manager: oh okay . industrial designer: uh e ergonomics are all considered . project manager: yeah . marketing: mm-hmm . project manager: ergonomic , definitely ergonomic . user interface: and it might actually help with the repetitive stress injury as well . marketing: industrial designer: it could cause another type of repetitive stress injury though . user interface: okay . industrial designer: but yeah , no i mean it 's a different movement marketing: industrial designer: so yeah . user interface: yeah . industrial designer: um and the feel of it , i mean , we 've made this out of play doh , which is representing the , you know , the rubber , and the spongy rubberness . project manager: user interface: project manager: the spon yeah . user interface: yeah . industrial designer: um 'cause it was said before in the material specification that this the this anti-r_s_i_ um material is often used in stress balls so this has got a you know a bit of give to it , project manager: yeah . industrial designer: and it just feels feels different . user interface: yeah . project manager: bit of a stress ball feel . industrial designer: would you like to feel it yourselves ? user interface: yeah . project manager: yes . i would . industrial designer: how it fits in the palm of your hand ? marketing: project manager: my goodness . industrial designer: thanks . marketing: project manager: there you go . industrial designer: and you ? project manager: genevieve ? marketing: yes project manager: yeah . marketing: . oh it 's nice . oh i think i killed the five . industrial designer: marketing: i did . project manager: and something hmm . marketing: i killed the four . oh god . industrial designer: o okay , as for the colours , we were presented with um a limited range of colours for this prototype . user interface: of play doh yeah . marketing: oh it smells good . industrial designer: but we 're thinking that , seeing as we 're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . or the combination . um and we 're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: oh right . industrial designer: or vanilla might be the most popular if it just uh blends in user interface: 'cause it 'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . project manager: yeah . it looks more think like vanilla and banana would . industrial designer: banana 's more representative of our colour scheme , like the company the yellow and black . project manager: okay yeah . user interface: yeah . industrial designer: so that for corporate identity that would probably be the most strength . user interface: marketing: project manager: industrial designer: i mean watermelon , you know , m probably appealing to the project manager: kinda christmas , you know . industrial designer: yeah , seasonal . user interface: yeah , yeah , yeah . industrial designer: apple green , brown , more kinda trendy , you know , khaki project manager: yeah . user interface: the pomegranate 's kinda girly and funky kind of , project manager: cool . user interface: and then the vanilla 's more for the more sophisticated customer who just wants something that fits in with all decor . project manager: industrial designer: yeah . okay . um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , i mean you do n't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . user interface: yeah . industrial designer: um , as we said the rubber 's probably used for comfort and anti-r_s_i_ and that 's about it . project manager: alright , thank you very much . user interface: project manager: good work everyone . marketing: bravo industrial designer: project manager: alright . and so now that we 've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . industrial designer: mm-hmm . project manager: so , i have something i 'm going to oh wait a minute . marketing: you want the project manager: do you need to do a presentation first ? marketing: i do n't know what order it goes in . project manager: yeah . i 'm gon na check that out for a second . marketing: i have one . industrial designer: mm go project manager: what time is it anyw industrial designer: project manager: oh yeah sorry you 're right . evaluation criteria is next in line . marketing: evaluation cri okay . that 's me . project manager: yeah . marketing: hello . oh there we go . okay . come on my computer . come on . sorry my computer 's giving me technical difficulties . project manager: just press um function eight again . marketing: should i press it again ? last time i did that it sh okay . you 're right . project manager: and then again i think . one more time . marketing: oh . still not there . project manager: yeah . yeah . marketing: okay now i think for this one i could would you guys prefer use the whiteboard or mayb maybe i 'll just do it on right on the screen where you can see it . um , we 're gon na be doing an evaluation report together based on the protoptype that we 've just seen . um and looking looking back at my notes from our both our conceptual and our functional meetings , um i made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . um , and we 'll evaluate as to whether we 've s done what we set out to do . um and we 're gon na do it on a one to seven scale where one is true and seven is false . so basically the lower p the lower the points the better . okay so question number one . does the remote whoops . sorry . oh i 'm not gon na be able um , i 'll do it on the whiteboard . i ca n't change it so i 'm g i 'm gon na ask you to push it down once . project manager: okay . marketing: i 'll write down our scores up on the project manager: ooh . marketing: okay so number one . do we have a fancy look-and-feel ? industrial designer: feel i think . user interface: mm . industrial designer: we 've been quite successful with the rubber coating project manager: yeah . industrial designer: and project manager: the look is a little bit more playful . user interface: well industrial designer: yeah . user interface: yeah . marketing: yeah i guess that depends on your definition of fancy , but it 's definitely different . project manager: oh definitely different yeah . marketing: it 's not your traditional yeah . industrial designer: i think the colour has a lot to do with it . i mean th the colours we were given for making the prototype are n't the colours that i think we would 've necessarily chosen . marketing: mm-hmm . user interface: yeah . industrial designer: it 's not the kind of ooh uh at all sleek project manager: oh you were only given red and black ? industrial designer: red , black and yellow , and orange . project manager: oh okay . user interface: yeah so industrial designer: um user interface: not very sleek and we do n't wan na go for black because most remote controls are black or grey . marketing: yeah . user interface: so we want it to be stand out that way , anyway . project manager: yeah . okay . industrial designer: but if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something user interface: yeah . a metallic-y finish we were thinking . industrial designer: well i know know it 's for rubber . marketing: mm-hmm . project manager: yeah . industrial designer: i mean diff if you can visualise this in nice colours i think it would look quite fancy . user interface: polished . okay yeah . project manager: yeah . marketing: yeah . i kinda i like the potato look . project manager: it 's mango . industrial designer: oh well , potato , mango , fruit and veg . user interface: we we were we were thinking about marketing: it 's very different . it 's what ? project manager: it 's mango . marketing: oh sorry the mango the mango look . industrial designer: potato 's fine . potato 's fine . user interface: yeah . marketing: yeah it is , fruit or vegetable depends on your mood . project manager: industrial designer: yeah . totally . it 's really adaptable . marketing: so i myself would say a one or a two . project manager: yeah . i would say two . personally . user interface: i w i 'd say two i think . marketing: it 's a two ? industrial designer: for the marketing: okay , user interface: fanciness . marketing: and p project manager: yeah . industrial designer: fancy marketing: one being true . so industrial designer: i uh two , three . marketing: two . user interface: yeah . marketing: okay , actu that 's pro that 's gon na get confusing , like that . okay so question number two was is it techn technologically innovative ? so i know we have the kinetic energy which is very innovative . project manager: yeah . industrial designer: yeah and the use of the rubber . marketing: use of the rubber , the use of the l_e_d_ . industrial designer: for the anti-r_s_i_ . user interface: yeah . project manager: yeah . industrial designer: the l_e_d_ use is n't particularly innovative marketing: is n't industrial designer: and we do n't have any scroll buttons , it 's all pushbuttons , user interface: mm . industrial designer: there 's no lcd control , so if we 're thinking about the rest of the market , it 's sort of probably halfway . marketing: mm-hmm . project manager: yeah . industrial designer: in some aspects it is , like we said . project manager: yeah . i 'd say maybe three . user interface: i 'll go for three as well . marketing: yeah . and i think i mean it it 's tough to say because we were we did n't want it to be any more innovative than this , because then that would 've defeated the purpose . project manager: yeah we want it simple . industrial designer: yeah . though it was our specification . user interface: no . would n't be simple , yeah . marketing: so i mean i we 'll put three , but i think we actually reached our goal . project manager: yeah . user interface: yeah . marketing: we did n't want it any more than that . okay question number three . uh , will it be easy to use ? project manager: i think so . yeah . industrial designer: yeah . yeah . user interface: yeah very . marketing: yeah . user interface: i think one for that . marketing: yeah . s yeah project manager: yeah . one . marketing: i think it 's industrial designer: yeah . user interface: yeah . marketing: you ca n't really get confused with that . user interface: no . project manager: th marketing: i mean , there 'll be s we have to work out the uh number the plus system . project manager: the plus number thing . user interface: yeah that 's the only thing yeah . marketing: but once that 's figured out , it should be fine . industrial designer: yeah and perhaps the turning on but user interface: marketing: number four . is this a good-looking remote ? industrial designer: mm . marketing: remember that seventy five percent of users find most remote controls ugly . user interface: it 's definitely industrial designer: again i think the colour comes into this . project manager: yeah colour will definitely be a factor . marketing: mm-hmm . project manager: i think that the logo could be smaller . industrial designer: okay . project manager: and maybe not such a prominent way . user interface: yeah . project manager: maybe like at the bottom , kind of . user interface: but the industrial designer: not in user interface: remember the management said that it it had to be prominent . project manager: oh it just had to be on there i guess . marketing: whoops . user interface: yeah . marketing: should just not touch it . project manager: industrial designer: do n't worry . marketing: this time it 's the three i killed . i was just wondering if it should be like flatter . or industrial designer: i suppose i 've got quite big hands . project manager: i like the appeal of it being like a big glob in your hand . marketing: well user interface: yeah . industrial designer: user interface: but you know what i 've just thought of there now . what where 's it gon na sit in your living room ? is it not gon na fall off the arm of the sofa ? project manager: maybe if the bottom was just sort of flat , and then the rest is like marketing: yeah the bottom could be like ch chopped a bit . user interface: yeah . project manager: round . user interface: but then it would n't sit as comfortably in your hand . marketing: oh . that 's true . project manager: it would still be comfortable i think . we c we could handle it i think . industrial designer: thing is like that , it 's not going anywhere particularly . user interface: yeah . marketing: maybe , it could it could be on the bottom , so you would n't loo like if it 's flat here , so it sits up . industrial designer: yeah . marketing: like that . user interface: oh that would be nice . project manager: ah it 'd fall over all the time though . it 'd be annoying . industrial designer: uh yeah , it 's less um , what 's th ha . user interface: yeah . marketing: i g if it 's weighted maybe . project manager: user interface: project manager: 'kay we 're done designing . industrial designer: h it 's got higher centre of gravity like that . marketing: details , details . project manager: come on . marketing: okay . so , is this a good-looking remote ? would we wan na show it off to our friends ? user interface: three . you would though , 'cause it 's bit it 's more interesting than other remotes . marketing: yeah . project manager: i think , it was another colour and it was like i think it 'd look okay . i think maybe a two . marketing: yeah ? industrial designer: i would definitely go for that rather than like your average plain old remote like that , marketing: i mean i gue yeah , it 's personal taste , but user interface: yeah . marketing: yeah . industrial designer: but definitely in another colour , i 'm not happy with those colours . marketing: okay , so should we say two for that ? project manager: sure . industrial designer: yeah . marketing: yeah ? user interface: yeah . marketing: okay . uh , question number five . what 's um will people be willing to spend twenty five euros on this product ? remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: i think we have to market it in the right way , that um to say that it is simplistic . industrial designer: yeah . marketing: mm-hmm . user interface: so people do n't just see it and think , uh , this is so simplistic , i do n't want to spend twenty five euros . project manager: yeah . user interface: we have to market it . industrial designer: yeah . marketing: yeah it the marketing will have a lot to do with it . industrial designer: and the kinetic energy , shaker-style-y , whoo , user interface: and the kinetic energy part . yeah . project manager: yeah . durable . industrial designer: ooh no . marketing: shake it and the buttons fall off . industrial designer: but you know , those 'll be firmly on . user interface: do n't shake oh no the plus . you 're marketing: no , i guess , i do n't know much about the remote control industry , how much your average sells for , user interface: use the zero . industrial designer: user interface: make a new one . project manager: but you 're our marketing expert . marketing: but i know i am , are n't i ? user interface: i think they 're about ten po ten pound , are n't they ? about ten pounds . fifteen ? marketing: but you do n't have to buy batteries . so in the long term this can actually save you money . industrial designer: mm , yeah , that 's true . user interface: yeah . project manager: oh . exactly . exactly . marketing: so we 'll market it that way too . industrial designer: yeah . good point . marketing: so yeah i think with a good marketing scheme um and the personalisation options , it 'll user interface: project manager: yeah . i would give it a two still though . industrial designer: yeah . yeah . user interface: mm . marketing: yeah . okay number six . can someone read it out ? industrial designer: does this prototype match the operating behaviour of the average user . marketing: or project manager: mm . user interface: yeah . marketing: um yeah . so that was mainly that the statistics industrial designer: yeah . user interface: i think it does very well . project manager: oh yeah . industrial designer: because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: the zap project manager: yeah . industrial designer: and it 's just you wo n't have to think about it . user interface: yeah . marketing: mm-hmm . industrial designer: you do n't have to look down to find them . marketing: industrial designer: they 're clearly there , easy to use . project manager: yeah . industrial designer: simple . user interface: uh marketing: yeah i guess the i think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . industrial designer: yeah . marketing: but they 're not you and i really . industrial designer: mm . project manager: yeah . marketing: so . okay so one ? industrial designer: yeah . user interface: yeah . marketing: okay . number seven . c heather could you push it down ? will this remote control be easy to find when lost ? remember that fifty percent of users lose their remote regularly . project manager: we have the alarm system . marketing: now is there the is the alarm system still was it implemented ? user interface: yeah the bu when you press the alarm system , the lights behind the and it 'll vibra industrial designer: it yeah marketing: industrial designer: l lights on and , or flash as well . but i mean it 's not obviously obvious from the outside that that 's gon na happen 'cause you ca n't s particularly see an alarm . user interface: it 'll be again in the marketing . project manager: i thought the light from the inside was gon na light up . user interface: yeah . the light it will . project manager: or or was it gon na make a noise ? industrial designer: yeah . but when the alarm 's not user interface: but industrial designer: yeah . if you user interface: but both marketing: project manager: you press the button it makes a noise right ? marketing: it turns into a duck and starts quacking . industrial designer: yeah . user interface: yeah . industrial designer: you could s project manager: yeah . awesome . awesome . industrial designer: yeah . user interface: oh , that would be brilliant . marketing: here i am . user interface: i 'd be tempted to industrial designer: well the thing is , if it was had an alarm system , marketing: um industrial designer: i mean , when it when it lights up as we i mean it could light up when the alarm went . but if it was hidden underneath the cushion or something , there would n't be any point . user interface: yeah . industrial designer: so you ca n't see the alarm , but it would light up . user interface: it would have to be in the market project manager: i though w it was gon na make a noise . marketing: okay . industrial designer: yeah . alarm , user interface: yeah but you still could n't see it . industrial designer: but you ca n't see an alarm inside uh the alarm system itself . user interface: it would just be a little speaker on the back or something . project manager: okay . marketing: we oh you 're just explaining why it 's not on the prototype . industrial designer: yeah . yeah . it w yeah . marketing: but yeah , it 'll be there . project manager: oh okay . marketing: so we can we could say that project manager: whoo . okay . industrial designer: sorry . user interface: marketing: we can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . project manager: yeah , totally . industrial designer: yeah . marketing: okay . um industrial designer: sorry heather . user interface: project manager: no problem , mm . industrial designer: that was n't very clear . marketing: question number eight . will it be easy to learn how to use this remote when brand new ? remember that thirty four percent of users usually found it difficult . project manager: totally . marketing: so it has to be yeah , it 's eas they 'll pick it up and they 'll know what to do . user interface: so the plu the plus w once that 's written down on the page that 'll be really simple , marketing: the plus thing needs to be worked on . project manager: yeah . industrial designer: yeah user interface: wo n't it ? industrial designer: i think marketing: yeah . industrial designer: just because it 's we 've decided to reduce it down to the basic buttons , i think that in itself makes it so much easier to use . marketing: well user interface: yeah . marketing: do does it make more sense for the middle one to be an just an enter button ? so then you would have to push two buttons every time at least . project manager: yeah , so it 's just like channel six , six , enter . user interface: that kind of annoys me though , when it 's zero six when you have to press marketing: industrial designer: mm . project manager: yeah but you do n't have to press zeros . user interface: i do n't know why . marketing: you could just press six enter , user interface: oh okay . right . project manager: and then like twelve , enter . industrial designer: and or sixty six enter , y marketing: or one two enter . user interface: alright , aye . marketing: yeah . project manager: yeah . industrial designer: yeah i think that 's probably more straightforward . yeah . good project manager: user interface: yeah . marketing: um , okay so we can user interface: i 'd say w yeah one . marketing: we 'll say yes it 's uh one ? project manager: yeah . user interface: yeah . marketing: okay . industrial designer: ooh . mm . marketing: question number nine . industrial designer: oh . marketing: uh , will it minimise the effects of r_s_i_ , which was repeated strain injury ? industrial designer: injury . user interface: yeah . marketing: um , which affected over a quarter of users . user interface: hmm . marketing: s project manager: i think so . it 's like right in the user interface: but if you 're zapping project manager: your thumb might get a little bit uh industrial designer: yeah , that 's what i was thinking . user interface: yeah . i do n't think it will f industrial designer: we may have to do some more research into other strain injuries that we do n't know about . user interface: yeah , project manager: yeah . user interface: the biology . project manager: but it is soft . industrial designer: mm-hmm . marketing: it 's soft , project manager: and that 's kind of what the um marketing: and user interface: mm . industrial designer: mm . project manager: the powerpoint slide thing said would be good for r_s_i_ , marketing: and people could industrial designer: yeah . user interface: yeah . marketing: mm-hmm . project manager: so maybe it is but marketing: i do n't know what other options there are . industrial designer: i think we 're getting project manager: yeah . industrial designer: that 's true . marketing: could i mean , you could hold it in your left hand and d use your index finger . industrial designer: mm . marketing: but there 's not really any other options unless it 's like a keyboard . project manager: yeah . user interface: yeah . marketing: so , i think we did as as much as you can with a remote control . project manager: yeah . marketing: so , one or two do you think ? industrial designer: i think user interface: i i 'd say t industrial designer: yeah , i think too . user interface: two . yeah project manager: yeah . marketing: two okay . okay number ten . did we somehow incorporate the company colour and logo ? project manager: yes we did . industrial designer: user interface: yeah . marketing: now is the colour gon na be there even if it 's like vanilla ? user interface: n we we ca n't really do that marketing: is the yellow user interface: because for example on the banana theme we ca n't have it as being yellow . industrial designer: user interface: it wo n't stand out . marketing: mm-hmm . user interface: so n it 's not always gon na be the same colour . marketing: it sounds like the colour 's something that we project manager: well , yeah the colours are yellow and grey . industrial designer: yeah . user interface: gray , yeah . project manager: so it could be grey on the banana one . user interface: yeah , could be grey . project manager: yeah . marketing: but i mean the yell yeah d yellow 's ugly though , user interface: yeah that 's right , marketing: depending on the user interface: we did n't even rea marketing: so i think we 'll have to talk to our executive managers , and see if we can get away with just the r_r_ . industrial designer: mm . yeah . i think this is the user interface: yeah . industrial designer: the factor that we 've been least successful in confronting . marketing: okay . user interface: perhaps a metallic project manager: mm , yeah . user interface: or or like that 's grey , and it would n't be that expensive to have a little bit of metal . no ? marketing: yeah . user interface: that is n't rubber . marketing: and the buttons in the middle . user interface: industrial designer: yeah . marketing: okay so , do you think that 's more of a three then ? three , four ? industrial designer: four i think . well i do n't marketing: four ? industrial designer: what do what project manager: hum . marketing: well we have good reasons for it , so we but we can still put a a four ? industrial designer: okay . user interface: okay . marketing: okay , and final question . um , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: current trends of fruits and veggies , desire for sponginess . project manager: i would say so . marketing: user interface: following that briefing we did . project manager: but maybe more like two 'cause there 's no like pictures of fruit , it 's just sort of naming it by a fruit . industrial designer: yeah . user interface: yeah . project manager: with the with the colours . marketing: yeah . industrial designer: like um the colour scheme names and stuff . user interface: yeah . marketing: no , uh , are the plates interchangeable ? industrial designer: user interface: yeah . marketing: i think i missed a few project manager: yeah . industrial designer: yeah . marketing: they are ? so you can have banana and kiwi and project manager: yeah . industrial designer: yeah . yeah . user interface: yeah . marketing: okay . okay , so that 's something that 's kind of in the making too , like maybe it 'll become more project manager: that 's fashionable in itself to have interchangeable plates . marketing: mm-hmm . industrial designer: it is . user interface: i think w yeah , i think one . well that was our brief and we followed the brief . industrial designer: the thing is , i think if somebody saw that and you said what was that inspired from , i do n't know if you 'd instantly say mango . user interface: well we have n't got a big banana but oh yeah . project manager: be like user interface: no . no . project manager: yeah . marketing: project manager: maybe if it was scented . user interface: oh that would be class . marketing: industrial designer: oh yeah . there we go . that would be great . project manager: yeah we have money for that . um user interface: project manager: alright so based on this evaluation , do we average them out sorta thing ? industrial designer: um marketing: yes we do . so i wh what was i gon na put for that ? project manager: oh . marketing: a two for fashion ? project manager: i would say two . user interface: yeah . two . industrial designer: okay . marketing: okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: one point nine or something ? user interface: it 's industrial designer: it 's marketing: is user interface: yeah . project manager: i do n't know these things . um , between one and two . industrial designer: between one and two . marketing: between okay . industrial designer: so that 's pretty fantastic . user interface: close to two . marketing: um . user interface: yeah . marketing: yeah , that 's very good 'cause the highest we coulda got is one . project manager: alright . user interface: i got marketing: does that seem right then ? user interface: yeah , 'cause we 've a four to bring down . industrial designer: mm . marketing: okay . user interface: uh , aye . industrial designer: it seems like it should be more around two . project manager: yeah . user interface: yeah . uh , should 've added five . industrial designer: do we have an online calculator ? project manager: i 'm attempting to do that right now . user interface: this is . industrial designer: okay . project manager: yeah it is one point nine . ooh . industrial designer: oh wow . well done . user interface: yay . project manager: go heather pauls . industrial designer: well that 's excellent . user interface: marketing: project manager: yeah . alright , now with that over and done with , our next step is to see if we are under budget . and um my computer 's frozen . and now it 's not . okay . so um in our shared folder , if everyone could go there right now , um i 'm going to um steal a cable . marketing: sorry . are you gon na do that ? okay . project manager: um it 's it 's um user interface: is that the project document ? project manager: it 's an excel file . oh . industrial designer: production costs . project manager: yeah . user interface: yeah . project manager: 'kay there we go . um , production costs . and um i have to access that as well . one moment . industrial designer: it says it project manager: 'kay so far i 've added what i think or what is going on ? great . it 's blinking at me . it 's locked for editing . read only . i 'm gon na open up a second one then 'cause it 's locked for editing . i have the original in my um my email account . marketing: oh is it locked 'cause i 'm in it ? project manager: i dunno . industrial designer: i think it just means that we ca n't add any more to it now . marketing: or okay . industrial designer: have you have you completed it ? project manager: no . no , i was hoping that you guys could . industrial designer: oh right . okay . okay . project manager: um , there we go . industrial designer: project manager: okay here we go . so we need to tally up how much our w our product will be costing . so um if you can look up at the screen , um the large screen , industrial designer: yeah . project manager: oh i guess looking at your own too and telling me which one you think . okay we 're using kinetic which is quite a large expense at three euros . industrial designer: yeah . project manager: um we 're using a regular chip . user interface: oh right . industrial designer: yeah . project manager: um , it 's cur it 's double curved , so its curved all around . industrial designer: double double-curved yeah . project manager: that 's another three . we 're already at five . um , we 're using plastic and rubber , industrial designer: yeah . project manager: so good thing plastic is free , we 're at eight . um s user interface: what about a special colour ? project manager: yeah . user interface: are we using that ? project manager: i guess we should do it just for one kind . so it 's like special colour well we 'll have two colours industrial designer: yeah . project manager: right ? well one colour for the case , one colour for the buttons . industrial designer: yeah . project manager: so we can industrial designer: mm-hmm . user interface: yeah . project manager: um , we have push button interface , so that 's inexpensive . and um we have a special colour for the button , and we also have a special form . and a special material . user interface: and a special material . yeah . project manager: which puts us just barely under budget . industrial designer: oof . project manager: hurray . industrial designer: congratulations guys . project manager: yeah . good work guys . user interface: marketing: mm . 's good . project manager: so um our operating cost is twelve twenty euros . user interface: that 's good . project manager: awesome . and back to our powerpoint . so we 've 'kay . yes we are . so we need to do a product evaluation , again , user interface: project manager: which is probably um i dunno . a different extension of a industrial designer: of the actual project rather than the product ? user interface: yeah . project manager: hmm . industrial designer: a project ? is is project manager: yeah 'cause we 're talking about leadership , teamwork . industrial designer: yeah . so wh how we actually went round uh about doing it . project manager: yeah . alright so um do you guys feel like there was room for creativity ? industrial designer: i think we were pushed . marketing: mm-hmm . project manager: pushed for creativity ? user interface: industrial designer: i mean we were n't really given a lot of time , or materials , yeah , to go about our design task . user interface: the ma or materials . industrial designer: so i think we could 've done with a bit more time . user interface: yeah . project manager: ye okay . industrial designer: project manager: so it 'd be like need more time and materials . but you were allowed m creativity ? industrial designer: yeah . project manager: i think so as like but you were supposed to have creativ industrial designer: yeah . marketing: yeah and the conceptual and functional . like we were very creative in in coming up with an idea i guess , but m industrial designer: yeah . user interface: yeah . industrial designer: well we were just limited by resources really and like if we had decided to use the lcd screen , and like solar power backup and everything , then we would n't have been able to afford that . marketing: when we can down to it . user interface: yeah . project manager: right . marketing: okay . industrial designer: so that did limit creativity . user interface: creativity . project manager: right industrial designer: just resources . marketing: mm-hmm . project manager: okay industrial designer: but yeah . the fruit and veg idea . project manager: great . user interface: marketing: project manager: leadership ? is this me being like , guys do you like me ? um . user interface: marketing: yeah . industrial designer: marketing: good leadership , i think we stayed on task . user interface: yeah . project manager: yeah . industrial designer: yeah we did . we 've , uh seeing as we 've come out with what we intended . a pro um a product within the budget . i think that 's a sign of good leadership marketing: mm-hmm . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: yeah . industrial designer: so you know i think it 's been fine . marketing: and the timing was good . we never were pushed for time , or sat around doing nothing , so industrial designer: yeah . good timing . user interface: yeah . project manager: oop okay . user interface: marketing: project manager: teamwork ? industrial designer: and project manager of course . project manager: i think we worked great as a team . yeah ? industrial designer: yeah . user interface: yeah . marketing: was good teamwork . i think we are well-suited to our roles . user interface: yeah . industrial designer: yeah . user interface: project manager: alright how were our means ? industrial designer: um project manager: we needed more play doh colours . user interface: yeah . industrial designer: yeah and more play doh , marketing: industrial designer: 'cause that was all the red we had . project manager: yeah . industrial designer: so even if we wanted to make a bigger prototype , we would n't have been able to . user interface: yeah , it c it might 've been bigger . project manager: marketing: oh really ? project manager: but ever everything else was satisfactory ? marketing: okay . project manager: is that good user interface: yeah . marketing: yeah . the computer programmes are good . industrial designer: yeah . it could be really straightforward for the computer . marketing: the industrial designer: i think the only thing was having to remember to you know to tick the okays marketing: yeah . i do n't think there was anything user interface: marketing: yeah . industrial designer: but i think i was the only one who struggled with that . project manager: user interface: marketing: user interface: i 'm actually not sure if i 've saved my presentations . project manager: yeah ? marketing: project manager: industrial designer: mm . uh me too . marketing: they 'll probably still be there . industrial designer: yeah . project manager: new ideas found . i do n't really know what that means . user interface: industrial designer: well i think we 've all learnt stuff from each other , marketing: um industrial designer: like the n um user interface: yeah . through discussion . industrial designer: yeah . just about each different . got new ideas from each other . marketing: i 'm not sure , new ideas found . project manager: hmm ? marketing: yeah well i guess we really it we bounced off of each other , which was cool . project manager: yeah . user interface: yeah . marketing: like based on marketing stuff and then you 'd say something about interface and industrial designer: yeah . project manager: yeah . marketing: yeah , worked well . user interface: and we were a able to modify each other 's ideas marketing: mm-hmm . industrial designer: yeah . user interface: to fit in with our areas of expertise . project manager: yeah . each other 's marketing: oh does it have smart materials by the way ? industrial designer: sorry ? marketing: does it have smart materials ? project manager: mm . industrial designer: oh yeah . marketing: oh yeah . industrial designer: well mm , did it come into the into user interface: if if it if it industrial designer: i dunno if we counted that in the costs . user interface: if it can be afforded . project manager: okay ? well with that achieved , our last slide is our closing slide . user interface: project manager: yes our costs are within budget . it 's evaluated generally positively . industrial designer: yes . marketing: mm-hmm . user interface: yeah . project manager: and um do n't forget to complete final questionnaire and meeting summary . marketing: mm-hmm . project manager: then we celebrate industrial designer: uh . fantastic . user interface: yay . marketing: by watching tv ? project manager: in such a way that i have no idea . user interface: industrial designer: okay , brilliant . project manager: alright ? industrial designer: thank you very much . user interface: yeah . project manager: okay , bye . user interface: marketing: mm . conclusion ? dadada . </s> [SEP]summarize the whole meeting .

firstly , user interface introduced the prototype of remote control based on the previous discussion of its function . the prototype was a pretty simple design in a mango shape with the company logo on it and innovative functions like the plus button . secondly , marketing designed an evaluation test under the guidance of both the conceptual as well as functional meetings and the team gave one to seven points to each feature of the product to see if the prototype would meet the original requirements and goals . thirdly , the team calculated the cost of the prototype and found that the most expensive part was the use of kinetic . but the team decided to use regular chips and cheap materials , which made the budget under control . lastly , the team gave positive feedback on the project and the process .

how did user interface introduce the prototype of the remote control ?[SEP] <s>project manager: okay . here we go . alright , the agenda for thi oh . alright . um the agenda for this meeting is um we 'll initially have the prototype presentation by our two designers . and then we will evaluate it , given the criteria that um that we gave gave it . and um talk about our finances , whether we were under or over our budget . i have a um a spreadsheet where we can calculate um our prices for every aspect of of what we 've made , given our options . and um evaluate the product , as a group . industrial designer: okay . project manager: and um so first we 'll have the prototype presentation . do you need the um powerpoint for this ? industrial designer: um yeah . i just got a few slides , so show them . project manager: alright . industrial designer: thank you . do you want to present it ? user interface: um industrial designer: yeah , here we are . user interface: this is what we came up with . it 's a pretty simple design . it 's um based on a mango ? yeah . and we marketing: project manager: on ? industrial designer: mango shape . project manager: a mango . okay . user interface: yeah . and we have the company logo here and this will be the infrared here industrial designer: the l_e_d_ . user interface: and this 'll be the power point , the on off button kind project manager: oh . okay . user interface: yeah . marketing: i 'm sorry . project manager: oops . marketing: what was the where 's the l_e_d_ ? user interface: it 's in the middle of one of the little r_s . marketing: oh . okay . user interface: and then the other one is the power . and uh we just have a simple design . we wanted it all to be industrial designer: so it 's palm-held . user interface: accessible from your thumb industrial designer: yeah . user interface: yeah palm-held project manager: yeah . user interface: and all the buttons are accessible from your thumb . project manager: notice you have a number ten button . user interface: so you do n't have to oh that was a mistake , was n't it ? project manager: okay . industrial designer: you just need the nought . user interface: right no , that 's a zero . marketing: user interface: take that one off . sorry . i was in charge of the numbers . project manager: no problem . industrial designer: marketing: project manager: ah . user interface: and this is just if you 've got like eleven or twelve or thirt the plus . industrial designer: so one plus one would be eleven , user interface: you can go one , three or something . industrial designer: or project manager: oh . you press a plus button ? user interface: you press that first and then you go one three yeah . project manager: oh okay . i 've never heard of that kind before . user interface: well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: yeah . industrial designer: yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you 'd just go to channel two , instead of twelve . project manager: yeah . marketing: oh , there 's no e project manager: oh . industrial designer: so if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . user interface: so the plus and then marketing: okay . user interface: yeah . project manager: i marketing: okay . project manager: but would you have to go zero plus one if you wanted to go to channel one or two ? user interface: no no , th all that 's why we have all these numbers . these numbers um these numbers all work independently up to nine . project manager: yeah but i mean if you press , it 'll go to that channel right away . 'cause you got ta press the plus afterwards . user interface: yeah . oh no . uh , the plus is only for if you 're going past the number nine . project manager: yeah i know , but if if i wan na go to say number like sixty five , channel sixty five , if i press the six it 'll go to channel six , and then i 'll press the plus , and then it 'll go to six and then put the five and it 'll go to sixty five ? marketing: sixty . user interface: you p oh . no you press the plus first . industrial designer: oh . user interface: i i well it does n't we have n't really s i would 've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: well i do n't mind , we can further define that . user interface: what do you think is simpler ? project manager: i th um user interface: it 's a industrial designer: i would n't have thought it 'd be a problem that it went to channel six first , in like on the way to channel sixty five . user interface: yeah . project manager: yeah it would n't be a problem . but i was just wondering industrial designer: but i suppose it 's not as snappy . user interface: yeah . project manager: like as long as we realise that 's what it 'll do . marketing: well the there is a there 's a delay on remotes i think . user interface: oops . yeah . marketing: where you can have it industrial designer: yeah . marketing: it 's like a five second input time . industrial designer: yeah . if you do n't put it marketing: so as long as you hit them dada industrial designer: yeah . yeah , user interface: yeah . industrial designer: that yeah . marketing: it should be fine . project manager: yeah . marketing: as long as there 's not a big pause between the t hitting the two buttons . industrial designer: mm-hmm . user interface: yeah . so industrial designer: um marketing: was there so on the top there is volume and industrial designer: and channel , user interface: a channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: channel up volume up . okay cool . project manager: c_ and v_ . user interface: just so we can flick project manager: right , where um where 's the power button ? marketing: yeah . user interface: it 's in the middle of one of the little r_s . industrial designer: it 's the bigger r_ . marketing: it 's the r_ . project manager: oh okay . industrial designer: so it 's just like . user interface: yeah , project manager: yeah . user interface: so it 's all accessible . without m taking your hand off the remote . industrial designer: we deci project manager: yeah . industrial designer: yeah um we went for like a a circular design for the numbers marketing: mm-hmm . industrial designer: because we thought that 's kind of a more natural movement than just going like that with your thumb . project manager: oh okay . industrial designer: uh e ergonomics are all considered . project manager: yeah . marketing: mm-hmm . project manager: ergonomic , definitely ergonomic . user interface: and it might actually help with the repetitive stress injury as well . marketing: industrial designer: it could cause another type of repetitive stress injury though . user interface: okay . industrial designer: but yeah , no i mean it 's a different movement marketing: industrial designer: so yeah . user interface: yeah . industrial designer: um and the feel of it , i mean , we 've made this out of play doh , which is representing the , you know , the rubber , and the spongy rubberness . project manager: user interface: project manager: the spon yeah . user interface: yeah . industrial designer: um 'cause it was said before in the material specification that this the this anti-r_s_i_ um material is often used in stress balls so this has got a you know a bit of give to it , project manager: yeah . industrial designer: and it just feels feels different . user interface: yeah . project manager: bit of a stress ball feel . industrial designer: would you like to feel it yourselves ? user interface: yeah . project manager: yes . i would . industrial designer: how it fits in the palm of your hand ? marketing: project manager: my goodness . industrial designer: thanks . marketing: project manager: there you go . industrial designer: and you ? project manager: genevieve ? marketing: yes project manager: yeah . marketing: . oh it 's nice . oh i think i killed the five . industrial designer: marketing: i did . project manager: and something hmm . marketing: i killed the four . oh god . industrial designer: o okay , as for the colours , we were presented with um a limited range of colours for this prototype . user interface: of play doh yeah . marketing: oh it smells good . industrial designer: but we 're thinking that , seeing as we 're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . or the combination . um and we 're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: oh right . industrial designer: or vanilla might be the most popular if it just uh blends in user interface: 'cause it 'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . project manager: yeah . it looks more think like vanilla and banana would . industrial designer: banana 's more representative of our colour scheme , like the company the yellow and black . project manager: okay yeah . user interface: yeah . industrial designer: so that for corporate identity that would probably be the most strength . user interface: marketing: project manager: industrial designer: i mean watermelon , you know , m probably appealing to the project manager: kinda christmas , you know . industrial designer: yeah , seasonal . user interface: yeah , yeah , yeah . industrial designer: apple green , brown , more kinda trendy , you know , khaki project manager: yeah . user interface: the pomegranate 's kinda girly and funky kind of , project manager: cool . user interface: and then the vanilla 's more for the more sophisticated customer who just wants something that fits in with all decor . project manager: industrial designer: yeah . okay . um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , i mean you do n't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . user interface: yeah . industrial designer: um , as we said the rubber 's probably used for comfort and anti-r_s_i_ and that 's about it . project manager: alright , thank you very much . user interface: project manager: good work everyone . marketing: bravo industrial designer: project manager: alright . and so now that we 've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . industrial designer: mm-hmm . project manager: so , i have something i 'm going to oh wait a minute . marketing: you want the project manager: do you need to do a presentation first ? marketing: i do n't know what order it goes in . project manager: yeah . i 'm gon na check that out for a second . marketing: i have one . industrial designer: mm go project manager: what time is it anyw industrial designer: project manager: oh yeah sorry you 're right . evaluation criteria is next in line . marketing: evaluation cri okay . that 's me . project manager: yeah . marketing: hello . oh there we go . okay . come on my computer . come on . sorry my computer 's giving me technical difficulties . project manager: just press um function eight again . marketing: should i press it again ? last time i did that it sh okay . you 're right . project manager: and then again i think . one more time . marketing: oh . still not there . project manager: yeah . yeah . marketing: okay now i think for this one i could would you guys prefer use the whiteboard or mayb maybe i 'll just do it on right on the screen where you can see it . um , we 're gon na be doing an evaluation report together based on the protoptype that we 've just seen . um and looking looking back at my notes from our both our conceptual and our functional meetings , um i made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . um , and we 'll evaluate as to whether we 've s done what we set out to do . um and we 're gon na do it on a one to seven scale where one is true and seven is false . so basically the lower p the lower the points the better . okay so question number one . does the remote whoops . sorry . oh i 'm not gon na be able um , i 'll do it on the whiteboard . i ca n't change it so i 'm g i 'm gon na ask you to push it down once . project manager: okay . marketing: i 'll write down our scores up on the project manager: ooh . marketing: okay so number one . do we have a fancy look-and-feel ? industrial designer: feel i think . user interface: mm . industrial designer: we 've been quite successful with the rubber coating project manager: yeah . industrial designer: and project manager: the look is a little bit more playful . user interface: well industrial designer: yeah . user interface: yeah . marketing: yeah i guess that depends on your definition of fancy , but it 's definitely different . project manager: oh definitely different yeah . marketing: it 's not your traditional yeah . industrial designer: i think the colour has a lot to do with it . i mean th the colours we were given for making the prototype are n't the colours that i think we would 've necessarily chosen . marketing: mm-hmm . user interface: yeah . industrial designer: it 's not the kind of ooh uh at all sleek project manager: oh you were only given red and black ? industrial designer: red , black and yellow , and orange . project manager: oh okay . user interface: yeah so industrial designer: um user interface: not very sleek and we do n't wan na go for black because most remote controls are black or grey . marketing: yeah . user interface: so we want it to be stand out that way , anyway . project manager: yeah . okay . industrial designer: but if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something user interface: yeah . a metallic-y finish we were thinking . industrial designer: well i know know it 's for rubber . marketing: mm-hmm . project manager: yeah . industrial designer: i mean diff if you can visualise this in nice colours i think it would look quite fancy . user interface: polished . okay yeah . project manager: yeah . marketing: yeah . i kinda i like the potato look . project manager: it 's mango . industrial designer: oh well , potato , mango , fruit and veg . user interface: we we were we were thinking about marketing: it 's very different . it 's what ? project manager: it 's mango . marketing: oh sorry the mango the mango look . industrial designer: potato 's fine . potato 's fine . user interface: yeah . marketing: yeah it is , fruit or vegetable depends on your mood . project manager: industrial designer: yeah . totally . it 's really adaptable . marketing: so i myself would say a one or a two . project manager: yeah . i would say two . personally . user interface: i w i 'd say two i think . marketing: it 's a two ? industrial designer: for the marketing: okay , user interface: fanciness . marketing: and p project manager: yeah . industrial designer: fancy marketing: one being true . so industrial designer: i uh two , three . marketing: two . user interface: yeah . marketing: okay , actu that 's pro that 's gon na get confusing , like that . okay so question number two was is it techn technologically innovative ? so i know we have the kinetic energy which is very innovative . project manager: yeah . industrial designer: yeah and the use of the rubber . marketing: use of the rubber , the use of the l_e_d_ . industrial designer: for the anti-r_s_i_ . user interface: yeah . project manager: yeah . industrial designer: the l_e_d_ use is n't particularly innovative marketing: is n't industrial designer: and we do n't have any scroll buttons , it 's all pushbuttons , user interface: mm . industrial designer: there 's no lcd control , so if we 're thinking about the rest of the market , it 's sort of probably halfway . marketing: mm-hmm . project manager: yeah . industrial designer: in some aspects it is , like we said . project manager: yeah . i 'd say maybe three . user interface: i 'll go for three as well . marketing: yeah . and i think i mean it it 's tough to say because we were we did n't want it to be any more innovative than this , because then that would 've defeated the purpose . project manager: yeah we want it simple . industrial designer: yeah . though it was our specification . user interface: no . would n't be simple , yeah . marketing: so i mean i we 'll put three , but i think we actually reached our goal . project manager: yeah . user interface: yeah . marketing: we did n't want it any more than that . okay question number three . uh , will it be easy to use ? project manager: i think so . yeah . industrial designer: yeah . yeah . user interface: yeah very . marketing: yeah . user interface: i think one for that . marketing: yeah . s yeah project manager: yeah . one . marketing: i think it 's industrial designer: yeah . user interface: yeah . marketing: you ca n't really get confused with that . user interface: no . project manager: th marketing: i mean , there 'll be s we have to work out the uh number the plus system . project manager: the plus number thing . user interface: yeah that 's the only thing yeah . marketing: but once that 's figured out , it should be fine . industrial designer: yeah and perhaps the turning on but user interface: marketing: number four . is this a good-looking remote ? industrial designer: mm . marketing: remember that seventy five percent of users find most remote controls ugly . user interface: it 's definitely industrial designer: again i think the colour comes into this . project manager: yeah colour will definitely be a factor . marketing: mm-hmm . project manager: i think that the logo could be smaller . industrial designer: okay . project manager: and maybe not such a prominent way . user interface: yeah . project manager: maybe like at the bottom , kind of . user interface: but the industrial designer: not in user interface: remember the management said that it it had to be prominent . project manager: oh it just had to be on there i guess . marketing: whoops . user interface: yeah . marketing: should just not touch it . project manager: industrial designer: do n't worry . marketing: this time it 's the three i killed . i was just wondering if it should be like flatter . or industrial designer: i suppose i 've got quite big hands . project manager: i like the appeal of it being like a big glob in your hand . marketing: well user interface: yeah . industrial designer: user interface: but you know what i 've just thought of there now . what where 's it gon na sit in your living room ? is it not gon na fall off the arm of the sofa ? project manager: maybe if the bottom was just sort of flat , and then the rest is like marketing: yeah the bottom could be like ch chopped a bit . user interface: yeah . project manager: round . user interface: but then it would n't sit as comfortably in your hand . marketing: oh . that 's true . project manager: it would still be comfortable i think . we c we could handle it i think . industrial designer: thing is like that , it 's not going anywhere particularly . user interface: yeah . marketing: maybe , it could it could be on the bottom , so you would n't loo like if it 's flat here , so it sits up . industrial designer: yeah . marketing: like that . user interface: oh that would be nice . project manager: ah it 'd fall over all the time though . it 'd be annoying . industrial designer: uh yeah , it 's less um , what 's th ha . user interface: yeah . marketing: i g if it 's weighted maybe . project manager: user interface: project manager: 'kay we 're done designing . industrial designer: h it 's got higher centre of gravity like that . marketing: details , details . project manager: come on . marketing: okay . so , is this a good-looking remote ? would we wan na show it off to our friends ? user interface: three . you would though , 'cause it 's bit it 's more interesting than other remotes . marketing: yeah . project manager: i think , it was another colour and it was like i think it 'd look okay . i think maybe a two . marketing: yeah ? industrial designer: i would definitely go for that rather than like your average plain old remote like that , marketing: i mean i gue yeah , it 's personal taste , but user interface: yeah . marketing: yeah . industrial designer: but definitely in another colour , i 'm not happy with those colours . marketing: okay , so should we say two for that ? project manager: sure . industrial designer: yeah . marketing: yeah ? user interface: yeah . marketing: okay . uh , question number five . what 's um will people be willing to spend twenty five euros on this product ? remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: i think we have to market it in the right way , that um to say that it is simplistic . industrial designer: yeah . marketing: mm-hmm . user interface: so people do n't just see it and think , uh , this is so simplistic , i do n't want to spend twenty five euros . project manager: yeah . user interface: we have to market it . industrial designer: yeah . marketing: yeah it the marketing will have a lot to do with it . industrial designer: and the kinetic energy , shaker-style-y , whoo , user interface: and the kinetic energy part . yeah . project manager: yeah . durable . industrial designer: ooh no . marketing: shake it and the buttons fall off . industrial designer: but you know , those 'll be firmly on . user interface: do n't shake oh no the plus . you 're marketing: no , i guess , i do n't know much about the remote control industry , how much your average sells for , user interface: use the zero . industrial designer: user interface: make a new one . project manager: but you 're our marketing expert . marketing: but i know i am , are n't i ? user interface: i think they 're about ten po ten pound , are n't they ? about ten pounds . fifteen ? marketing: but you do n't have to buy batteries . so in the long term this can actually save you money . industrial designer: mm , yeah , that 's true . user interface: yeah . project manager: oh . exactly . exactly . marketing: so we 'll market it that way too . industrial designer: yeah . good point . marketing: so yeah i think with a good marketing scheme um and the personalisation options , it 'll user interface: project manager: yeah . i would give it a two still though . industrial designer: yeah . yeah . user interface: mm . marketing: yeah . okay number six . can someone read it out ? industrial designer: does this prototype match the operating behaviour of the average user . marketing: or project manager: mm . user interface: yeah . marketing: um yeah . so that was mainly that the statistics industrial designer: yeah . user interface: i think it does very well . project manager: oh yeah . industrial designer: because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: the zap project manager: yeah . industrial designer: and it 's just you wo n't have to think about it . user interface: yeah . marketing: mm-hmm . industrial designer: you do n't have to look down to find them . marketing: industrial designer: they 're clearly there , easy to use . project manager: yeah . industrial designer: simple . user interface: uh marketing: yeah i guess the i think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . industrial designer: yeah . marketing: but they 're not you and i really . industrial designer: mm . project manager: yeah . marketing: so . okay so one ? industrial designer: yeah . user interface: yeah . marketing: okay . number seven . c heather could you push it down ? will this remote control be easy to find when lost ? remember that fifty percent of users lose their remote regularly . project manager: we have the alarm system . marketing: now is there the is the alarm system still was it implemented ? user interface: yeah the bu when you press the alarm system , the lights behind the and it 'll vibra industrial designer: it yeah marketing: industrial designer: l lights on and , or flash as well . but i mean it 's not obviously obvious from the outside that that 's gon na happen 'cause you ca n't s particularly see an alarm . user interface: it 'll be again in the marketing . project manager: i thought the light from the inside was gon na light up . user interface: yeah . the light it will . project manager: or or was it gon na make a noise ? industrial designer: yeah . but when the alarm 's not user interface: but industrial designer: yeah . if you user interface: but both marketing: project manager: you press the button it makes a noise right ? marketing: it turns into a duck and starts quacking . industrial designer: yeah . user interface: yeah . industrial designer: you could s project manager: yeah . awesome . awesome . industrial designer: yeah . user interface: oh , that would be brilliant . marketing: here i am . user interface: i 'd be tempted to industrial designer: well the thing is , if it was had an alarm system , marketing: um industrial designer: i mean , when it when it lights up as we i mean it could light up when the alarm went . but if it was hidden underneath the cushion or something , there would n't be any point . user interface: yeah . industrial designer: so you ca n't see the alarm , but it would light up . user interface: it would have to be in the market project manager: i though w it was gon na make a noise . marketing: okay . industrial designer: yeah . alarm , user interface: yeah but you still could n't see it . industrial designer: but you ca n't see an alarm inside uh the alarm system itself . user interface: it would just be a little speaker on the back or something . project manager: okay . marketing: we oh you 're just explaining why it 's not on the prototype . industrial designer: yeah . yeah . it w yeah . marketing: but yeah , it 'll be there . project manager: oh okay . marketing: so we can we could say that project manager: whoo . okay . industrial designer: sorry . user interface: marketing: we can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . project manager: yeah , totally . industrial designer: yeah . marketing: okay . um industrial designer: sorry heather . user interface: project manager: no problem , mm . industrial designer: that was n't very clear . marketing: question number eight . will it be easy to learn how to use this remote when brand new ? remember that thirty four percent of users usually found it difficult . project manager: totally . marketing: so it has to be yeah , it 's eas they 'll pick it up and they 'll know what to do . user interface: so the plu the plus w once that 's written down on the page that 'll be really simple , marketing: the plus thing needs to be worked on . project manager: yeah . industrial designer: yeah user interface: wo n't it ? industrial designer: i think marketing: yeah . industrial designer: just because it 's we 've decided to reduce it down to the basic buttons , i think that in itself makes it so much easier to use . marketing: well user interface: yeah . marketing: do does it make more sense for the middle one to be an just an enter button ? so then you would have to push two buttons every time at least . project manager: yeah , so it 's just like channel six , six , enter . user interface: that kind of annoys me though , when it 's zero six when you have to press marketing: industrial designer: mm . project manager: yeah but you do n't have to press zeros . user interface: i do n't know why . marketing: you could just press six enter , user interface: oh okay . right . project manager: and then like twelve , enter . industrial designer: and or sixty six enter , y marketing: or one two enter . user interface: alright , aye . marketing: yeah . project manager: yeah . industrial designer: yeah i think that 's probably more straightforward . yeah . good project manager: user interface: yeah . marketing: um , okay so we can user interface: i 'd say w yeah one . marketing: we 'll say yes it 's uh one ? project manager: yeah . user interface: yeah . marketing: okay . industrial designer: ooh . mm . marketing: question number nine . industrial designer: oh . marketing: uh , will it minimise the effects of r_s_i_ , which was repeated strain injury ? industrial designer: injury . user interface: yeah . marketing: um , which affected over a quarter of users . user interface: hmm . marketing: s project manager: i think so . it 's like right in the user interface: but if you 're zapping project manager: your thumb might get a little bit uh industrial designer: yeah , that 's what i was thinking . user interface: yeah . i do n't think it will f industrial designer: we may have to do some more research into other strain injuries that we do n't know about . user interface: yeah , project manager: yeah . user interface: the biology . project manager: but it is soft . industrial designer: mm-hmm . marketing: it 's soft , project manager: and that 's kind of what the um marketing: and user interface: mm . industrial designer: mm . project manager: the powerpoint slide thing said would be good for r_s_i_ , marketing: and people could industrial designer: yeah . user interface: yeah . marketing: mm-hmm . project manager: so maybe it is but marketing: i do n't know what other options there are . industrial designer: i think we 're getting project manager: yeah . industrial designer: that 's true . marketing: could i mean , you could hold it in your left hand and d use your index finger . industrial designer: mm . marketing: but there 's not really any other options unless it 's like a keyboard . project manager: yeah . user interface: yeah . marketing: so , i think we did as as much as you can with a remote control . project manager: yeah . marketing: so , one or two do you think ? industrial designer: i think user interface: i i 'd say t industrial designer: yeah , i think too . user interface: two . yeah project manager: yeah . marketing: two okay . okay number ten . did we somehow incorporate the company colour and logo ? project manager: yes we did . industrial designer: user interface: yeah . marketing: now is the colour gon na be there even if it 's like vanilla ? user interface: n we we ca n't really do that marketing: is the yellow user interface: because for example on the banana theme we ca n't have it as being yellow . industrial designer: user interface: it wo n't stand out . marketing: mm-hmm . user interface: so n it 's not always gon na be the same colour . marketing: it sounds like the colour 's something that we project manager: well , yeah the colours are yellow and grey . industrial designer: yeah . user interface: gray , yeah . project manager: so it could be grey on the banana one . user interface: yeah , could be grey . project manager: yeah . marketing: but i mean the yell yeah d yellow 's ugly though , user interface: yeah that 's right , marketing: depending on the user interface: we did n't even rea marketing: so i think we 'll have to talk to our executive managers , and see if we can get away with just the r_r_ . industrial designer: mm . yeah . i think this is the user interface: yeah . industrial designer: the factor that we 've been least successful in confronting . marketing: okay . user interface: perhaps a metallic project manager: mm , yeah . user interface: or or like that 's grey , and it would n't be that expensive to have a little bit of metal . no ? marketing: yeah . user interface: that is n't rubber . marketing: and the buttons in the middle . user interface: industrial designer: yeah . marketing: okay so , do you think that 's more of a three then ? three , four ? industrial designer: four i think . well i do n't marketing: four ? industrial designer: what do what project manager: hum . marketing: well we have good reasons for it , so we but we can still put a a four ? industrial designer: okay . user interface: okay . marketing: okay , and final question . um , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: current trends of fruits and veggies , desire for sponginess . project manager: i would say so . marketing: user interface: following that briefing we did . project manager: but maybe more like two 'cause there 's no like pictures of fruit , it 's just sort of naming it by a fruit . industrial designer: yeah . user interface: yeah . project manager: with the with the colours . marketing: yeah . industrial designer: like um the colour scheme names and stuff . user interface: yeah . marketing: no , uh , are the plates interchangeable ? industrial designer: user interface: yeah . marketing: i think i missed a few project manager: yeah . industrial designer: yeah . marketing: they are ? so you can have banana and kiwi and project manager: yeah . industrial designer: yeah . yeah . user interface: yeah . marketing: okay . okay , so that 's something that 's kind of in the making too , like maybe it 'll become more project manager: that 's fashionable in itself to have interchangeable plates . marketing: mm-hmm . industrial designer: it is . user interface: i think w yeah , i think one . well that was our brief and we followed the brief . industrial designer: the thing is , i think if somebody saw that and you said what was that inspired from , i do n't know if you 'd instantly say mango . user interface: well we have n't got a big banana but oh yeah . project manager: be like user interface: no . no . project manager: yeah . marketing: project manager: maybe if it was scented . user interface: oh that would be class . marketing: industrial designer: oh yeah . there we go . that would be great . project manager: yeah we have money for that . um user interface: project manager: alright so based on this evaluation , do we average them out sorta thing ? industrial designer: um marketing: yes we do . so i wh what was i gon na put for that ? project manager: oh . marketing: a two for fashion ? project manager: i would say two . user interface: yeah . two . industrial designer: okay . marketing: okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: one point nine or something ? user interface: it 's industrial designer: it 's marketing: is user interface: yeah . project manager: i do n't know these things . um , between one and two . industrial designer: between one and two . marketing: between okay . industrial designer: so that 's pretty fantastic . user interface: close to two . marketing: um . user interface: yeah . marketing: yeah , that 's very good 'cause the highest we coulda got is one . project manager: alright . user interface: i got marketing: does that seem right then ? user interface: yeah , 'cause we 've a four to bring down . industrial designer: mm . marketing: okay . user interface: uh , aye . industrial designer: it seems like it should be more around two . project manager: yeah . user interface: yeah . uh , should 've added five . industrial designer: do we have an online calculator ? project manager: i 'm attempting to do that right now . user interface: this is . industrial designer: okay . project manager: yeah it is one point nine . ooh . industrial designer: oh wow . well done . user interface: yay . project manager: go heather pauls . industrial designer: well that 's excellent . user interface: marketing: project manager: yeah . alright , now with that over and done with , our next step is to see if we are under budget . and um my computer 's frozen . and now it 's not . okay . so um in our shared folder , if everyone could go there right now , um i 'm going to um steal a cable . marketing: sorry . are you gon na do that ? okay . project manager: um it 's it 's um user interface: is that the project document ? project manager: it 's an excel file . oh . industrial designer: production costs . project manager: yeah . user interface: yeah . project manager: 'kay there we go . um , production costs . and um i have to access that as well . one moment . industrial designer: it says it project manager: 'kay so far i 've added what i think or what is going on ? great . it 's blinking at me . it 's locked for editing . read only . i 'm gon na open up a second one then 'cause it 's locked for editing . i have the original in my um my email account . marketing: oh is it locked 'cause i 'm in it ? project manager: i dunno . industrial designer: i think it just means that we ca n't add any more to it now . marketing: or okay . industrial designer: have you have you completed it ? project manager: no . no , i was hoping that you guys could . industrial designer: oh right . okay . okay . project manager: um , there we go . industrial designer: project manager: okay here we go . so we need to tally up how much our w our product will be costing . so um if you can look up at the screen , um the large screen , industrial designer: yeah . project manager: oh i guess looking at your own too and telling me which one you think . okay we 're using kinetic which is quite a large expense at three euros . industrial designer: yeah . project manager: um we 're using a regular chip . user interface: oh right . industrial designer: yeah . project manager: um , it 's cur it 's double curved , so its curved all around . industrial designer: double double-curved yeah . project manager: that 's another three . we 're already at five . um , we 're using plastic and rubber , industrial designer: yeah . project manager: so good thing plastic is free , we 're at eight . um s user interface: what about a special colour ? project manager: yeah . user interface: are we using that ? project manager: i guess we should do it just for one kind . so it 's like special colour well we 'll have two colours industrial designer: yeah . project manager: right ? well one colour for the case , one colour for the buttons . industrial designer: yeah . project manager: so we can industrial designer: mm-hmm . user interface: yeah . project manager: um , we have push button interface , so that 's inexpensive . and um we have a special colour for the button , and we also have a special form . and a special material . user interface: and a special material . yeah . project manager: which puts us just barely under budget . industrial designer: oof . project manager: hurray . industrial designer: congratulations guys . project manager: yeah . good work guys . user interface: marketing: mm . 's good . project manager: so um our operating cost is twelve twenty euros . user interface: that 's good . project manager: awesome . and back to our powerpoint . so we 've 'kay . yes we are . so we need to do a product evaluation , again , user interface: project manager: which is probably um i dunno . a different extension of a industrial designer: of the actual project rather than the product ? user interface: yeah . project manager: hmm . industrial designer: a project ? is is project manager: yeah 'cause we 're talking about leadership , teamwork . industrial designer: yeah . so wh how we actually went round uh about doing it . project manager: yeah . alright so um do you guys feel like there was room for creativity ? industrial designer: i think we were pushed . marketing: mm-hmm . project manager: pushed for creativity ? user interface: industrial designer: i mean we were n't really given a lot of time , or materials , yeah , to go about our design task . user interface: the ma or materials . industrial designer: so i think we could 've done with a bit more time . user interface: yeah . project manager: ye okay . industrial designer: project manager: so it 'd be like need more time and materials . but you were allowed m creativity ? industrial designer: yeah . project manager: i think so as like but you were supposed to have creativ industrial designer: yeah . marketing: yeah and the conceptual and functional . like we were very creative in in coming up with an idea i guess , but m industrial designer: yeah . user interface: yeah . industrial designer: well we were just limited by resources really and like if we had decided to use the lcd screen , and like solar power backup and everything , then we would n't have been able to afford that . marketing: when we can down to it . user interface: yeah . project manager: right . marketing: okay . industrial designer: so that did limit creativity . user interface: creativity . project manager: right industrial designer: just resources . marketing: mm-hmm . project manager: okay industrial designer: but yeah . the fruit and veg idea . project manager: great . user interface: marketing: project manager: leadership ? is this me being like , guys do you like me ? um . user interface: marketing: yeah . industrial designer: marketing: good leadership , i think we stayed on task . user interface: yeah . project manager: yeah . industrial designer: yeah we did . we 've , uh seeing as we 've come out with what we intended . a pro um a product within the budget . i think that 's a sign of good leadership marketing: mm-hmm . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: yeah . industrial designer: so you know i think it 's been fine . marketing: and the timing was good . we never were pushed for time , or sat around doing nothing , so industrial designer: yeah . good timing . user interface: yeah . project manager: oop okay . user interface: marketing: project manager: teamwork ? industrial designer: and project manager of course . project manager: i think we worked great as a team . yeah ? industrial designer: yeah . user interface: yeah . marketing: was good teamwork . i think we are well-suited to our roles . user interface: yeah . industrial designer: yeah . user interface: project manager: alright how were our means ? industrial designer: um project manager: we needed more play doh colours . user interface: yeah . industrial designer: yeah and more play doh , marketing: industrial designer: 'cause that was all the red we had . project manager: yeah . industrial designer: so even if we wanted to make a bigger prototype , we would n't have been able to . user interface: yeah , it c it might 've been bigger . project manager: marketing: oh really ? project manager: but ever everything else was satisfactory ? marketing: okay . project manager: is that good user interface: yeah . marketing: yeah . the computer programmes are good . industrial designer: yeah . it could be really straightforward for the computer . marketing: the industrial designer: i think the only thing was having to remember to you know to tick the okays marketing: yeah . i do n't think there was anything user interface: marketing: yeah . industrial designer: but i think i was the only one who struggled with that . project manager: user interface: marketing: user interface: i 'm actually not sure if i 've saved my presentations . project manager: yeah ? marketing: project manager: industrial designer: mm . uh me too . marketing: they 'll probably still be there . industrial designer: yeah . project manager: new ideas found . i do n't really know what that means . user interface: industrial designer: well i think we 've all learnt stuff from each other , marketing: um industrial designer: like the n um user interface: yeah . through discussion . industrial designer: yeah . just about each different . got new ideas from each other . marketing: i 'm not sure , new ideas found . project manager: hmm ? marketing: yeah well i guess we really it we bounced off of each other , which was cool . project manager: yeah . user interface: yeah . marketing: like based on marketing stuff and then you 'd say something about interface and industrial designer: yeah . project manager: yeah . marketing: yeah , worked well . user interface: and we were a able to modify each other 's ideas marketing: mm-hmm . industrial designer: yeah . user interface: to fit in with our areas of expertise . project manager: yeah . each other 's marketing: oh does it have smart materials by the way ? industrial designer: sorry ? marketing: does it have smart materials ? project manager: mm . industrial designer: oh yeah . marketing: oh yeah . industrial designer: well mm , did it come into the into user interface: if if it if it industrial designer: i dunno if we counted that in the costs . user interface: if it can be afforded . project manager: okay ? well with that achieved , our last slide is our closing slide . user interface: project manager: yes our costs are within budget . it 's evaluated generally positively . industrial designer: yes . marketing: mm-hmm . user interface: yeah . project manager: and um do n't forget to complete final questionnaire and meeting summary . marketing: mm-hmm . project manager: then we celebrate industrial designer: uh . fantastic . user interface: yay . marketing: by watching tv ? project manager: in such a way that i have no idea . user interface: industrial designer: okay , brilliant . project manager: alright ? industrial designer: thank you very much . user interface: yeah . project manager: okay , bye . user interface: marketing: mm . conclusion ? dadada . </s> [SEP]how did user interface introduce the prototype of the remote control ?

the prototype was a pretty simple design in a mango shape with the company logo on it and an on-off button . the color of the prototype was vanilla and yellow like and the material was a combination of rubber and plastic with a company logo . moreover , there was a circular design for the numbers so it could be palm-held , accessible from the user ' thumb . besides , a plus button was added on the device so the channels could be switched easily without any confusion.for instance , one plus two it could go to channel twelve . but this function was challenged by industrial designer who argued that it was not snappy since the five-second pause input time was enough for switching to the double-digit channel . after all , the team agreed that it was overall , a good design , well representing the company 's identity .

how did marketing design the product evaluation ?[SEP] <s>project manager: okay . here we go . alright , the agenda for thi oh . alright . um the agenda for this meeting is um we 'll initially have the prototype presentation by our two designers . and then we will evaluate it , given the criteria that um that we gave gave it . and um talk about our finances , whether we were under or over our budget . i have a um a spreadsheet where we can calculate um our prices for every aspect of of what we 've made , given our options . and um evaluate the product , as a group . industrial designer: okay . project manager: and um so first we 'll have the prototype presentation . do you need the um powerpoint for this ? industrial designer: um yeah . i just got a few slides , so show them . project manager: alright . industrial designer: thank you . do you want to present it ? user interface: um industrial designer: yeah , here we are . user interface: this is what we came up with . it 's a pretty simple design . it 's um based on a mango ? yeah . and we marketing: project manager: on ? industrial designer: mango shape . project manager: a mango . okay . user interface: yeah . and we have the company logo here and this will be the infrared here industrial designer: the l_e_d_ . user interface: and this 'll be the power point , the on off button kind project manager: oh . okay . user interface: yeah . marketing: i 'm sorry . project manager: oops . marketing: what was the where 's the l_e_d_ ? user interface: it 's in the middle of one of the little r_s . marketing: oh . okay . user interface: and then the other one is the power . and uh we just have a simple design . we wanted it all to be industrial designer: so it 's palm-held . user interface: accessible from your thumb industrial designer: yeah . user interface: yeah palm-held project manager: yeah . user interface: and all the buttons are accessible from your thumb . project manager: notice you have a number ten button . user interface: so you do n't have to oh that was a mistake , was n't it ? project manager: okay . industrial designer: you just need the nought . user interface: right no , that 's a zero . marketing: user interface: take that one off . sorry . i was in charge of the numbers . project manager: no problem . industrial designer: marketing: project manager: ah . user interface: and this is just if you 've got like eleven or twelve or thirt the plus . industrial designer: so one plus one would be eleven , user interface: you can go one , three or something . industrial designer: or project manager: oh . you press a plus button ? user interface: you press that first and then you go one three yeah . project manager: oh okay . i 've never heard of that kind before . user interface: well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: yeah . industrial designer: yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you 'd just go to channel two , instead of twelve . project manager: yeah . marketing: oh , there 's no e project manager: oh . industrial designer: so if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . user interface: so the plus and then marketing: okay . user interface: yeah . project manager: i marketing: okay . project manager: but would you have to go zero plus one if you wanted to go to channel one or two ? user interface: no no , th all that 's why we have all these numbers . these numbers um these numbers all work independently up to nine . project manager: yeah but i mean if you press , it 'll go to that channel right away . 'cause you got ta press the plus afterwards . user interface: yeah . oh no . uh , the plus is only for if you 're going past the number nine . project manager: yeah i know , but if if i wan na go to say number like sixty five , channel sixty five , if i press the six it 'll go to channel six , and then i 'll press the plus , and then it 'll go to six and then put the five and it 'll go to sixty five ? marketing: sixty . user interface: you p oh . no you press the plus first . industrial designer: oh . user interface: i i well it does n't we have n't really s i would 've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: well i do n't mind , we can further define that . user interface: what do you think is simpler ? project manager: i th um user interface: it 's a industrial designer: i would n't have thought it 'd be a problem that it went to channel six first , in like on the way to channel sixty five . user interface: yeah . project manager: yeah it would n't be a problem . but i was just wondering industrial designer: but i suppose it 's not as snappy . user interface: yeah . project manager: like as long as we realise that 's what it 'll do . marketing: well the there is a there 's a delay on remotes i think . user interface: oops . yeah . marketing: where you can have it industrial designer: yeah . marketing: it 's like a five second input time . industrial designer: yeah . if you do n't put it marketing: so as long as you hit them dada industrial designer: yeah . yeah , user interface: yeah . industrial designer: that yeah . marketing: it should be fine . project manager: yeah . marketing: as long as there 's not a big pause between the t hitting the two buttons . industrial designer: mm-hmm . user interface: yeah . so industrial designer: um marketing: was there so on the top there is volume and industrial designer: and channel , user interface: a channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: channel up volume up . okay cool . project manager: c_ and v_ . user interface: just so we can flick project manager: right , where um where 's the power button ? marketing: yeah . user interface: it 's in the middle of one of the little r_s . industrial designer: it 's the bigger r_ . marketing: it 's the r_ . project manager: oh okay . industrial designer: so it 's just like . user interface: yeah , project manager: yeah . user interface: so it 's all accessible . without m taking your hand off the remote . industrial designer: we deci project manager: yeah . industrial designer: yeah um we went for like a a circular design for the numbers marketing: mm-hmm . industrial designer: because we thought that 's kind of a more natural movement than just going like that with your thumb . project manager: oh okay . industrial designer: uh e ergonomics are all considered . project manager: yeah . marketing: mm-hmm . project manager: ergonomic , definitely ergonomic . user interface: and it might actually help with the repetitive stress injury as well . marketing: industrial designer: it could cause another type of repetitive stress injury though . user interface: okay . industrial designer: but yeah , no i mean it 's a different movement marketing: industrial designer: so yeah . user interface: yeah . industrial designer: um and the feel of it , i mean , we 've made this out of play doh , which is representing the , you know , the rubber , and the spongy rubberness . project manager: user interface: project manager: the spon yeah . user interface: yeah . industrial designer: um 'cause it was said before in the material specification that this the this anti-r_s_i_ um material is often used in stress balls so this has got a you know a bit of give to it , project manager: yeah . industrial designer: and it just feels feels different . user interface: yeah . project manager: bit of a stress ball feel . industrial designer: would you like to feel it yourselves ? user interface: yeah . project manager: yes . i would . industrial designer: how it fits in the palm of your hand ? marketing: project manager: my goodness . industrial designer: thanks . marketing: project manager: there you go . industrial designer: and you ? project manager: genevieve ? marketing: yes project manager: yeah . marketing: . oh it 's nice . oh i think i killed the five . industrial designer: marketing: i did . project manager: and something hmm . marketing: i killed the four . oh god . industrial designer: o okay , as for the colours , we were presented with um a limited range of colours for this prototype . user interface: of play doh yeah . marketing: oh it smells good . industrial designer: but we 're thinking that , seeing as we 're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . or the combination . um and we 're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: oh right . industrial designer: or vanilla might be the most popular if it just uh blends in user interface: 'cause it 'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . project manager: yeah . it looks more think like vanilla and banana would . industrial designer: banana 's more representative of our colour scheme , like the company the yellow and black . project manager: okay yeah . user interface: yeah . industrial designer: so that for corporate identity that would probably be the most strength . user interface: marketing: project manager: industrial designer: i mean watermelon , you know , m probably appealing to the project manager: kinda christmas , you know . industrial designer: yeah , seasonal . user interface: yeah , yeah , yeah . industrial designer: apple green , brown , more kinda trendy , you know , khaki project manager: yeah . user interface: the pomegranate 's kinda girly and funky kind of , project manager: cool . user interface: and then the vanilla 's more for the more sophisticated customer who just wants something that fits in with all decor . project manager: industrial designer: yeah . okay . um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , i mean you do n't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . user interface: yeah . industrial designer: um , as we said the rubber 's probably used for comfort and anti-r_s_i_ and that 's about it . project manager: alright , thank you very much . user interface: project manager: good work everyone . marketing: bravo industrial designer: project manager: alright . and so now that we 've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . industrial designer: mm-hmm . project manager: so , i have something i 'm going to oh wait a minute . marketing: you want the project manager: do you need to do a presentation first ? marketing: i do n't know what order it goes in . project manager: yeah . i 'm gon na check that out for a second . marketing: i have one . industrial designer: mm go project manager: what time is it anyw industrial designer: project manager: oh yeah sorry you 're right . evaluation criteria is next in line . marketing: evaluation cri okay . that 's me . project manager: yeah . marketing: hello . oh there we go . okay . come on my computer . come on . sorry my computer 's giving me technical difficulties . project manager: just press um function eight again . marketing: should i press it again ? last time i did that it sh okay . you 're right . project manager: and then again i think . one more time . marketing: oh . still not there . project manager: yeah . yeah . marketing: okay now i think for this one i could would you guys prefer use the whiteboard or mayb maybe i 'll just do it on right on the screen where you can see it . um , we 're gon na be doing an evaluation report together based on the protoptype that we 've just seen . um and looking looking back at my notes from our both our conceptual and our functional meetings , um i made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . um , and we 'll evaluate as to whether we 've s done what we set out to do . um and we 're gon na do it on a one to seven scale where one is true and seven is false . so basically the lower p the lower the points the better . okay so question number one . does the remote whoops . sorry . oh i 'm not gon na be able um , i 'll do it on the whiteboard . i ca n't change it so i 'm g i 'm gon na ask you to push it down once . project manager: okay . marketing: i 'll write down our scores up on the project manager: ooh . marketing: okay so number one . do we have a fancy look-and-feel ? industrial designer: feel i think . user interface: mm . industrial designer: we 've been quite successful with the rubber coating project manager: yeah . industrial designer: and project manager: the look is a little bit more playful . user interface: well industrial designer: yeah . user interface: yeah . marketing: yeah i guess that depends on your definition of fancy , but it 's definitely different . project manager: oh definitely different yeah . marketing: it 's not your traditional yeah . industrial designer: i think the colour has a lot to do with it . i mean th the colours we were given for making the prototype are n't the colours that i think we would 've necessarily chosen . marketing: mm-hmm . user interface: yeah . industrial designer: it 's not the kind of ooh uh at all sleek project manager: oh you were only given red and black ? industrial designer: red , black and yellow , and orange . project manager: oh okay . user interface: yeah so industrial designer: um user interface: not very sleek and we do n't wan na go for black because most remote controls are black or grey . marketing: yeah . user interface: so we want it to be stand out that way , anyway . project manager: yeah . okay . industrial designer: but if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something user interface: yeah . a metallic-y finish we were thinking . industrial designer: well i know know it 's for rubber . marketing: mm-hmm . project manager: yeah . industrial designer: i mean diff if you can visualise this in nice colours i think it would look quite fancy . user interface: polished . okay yeah . project manager: yeah . marketing: yeah . i kinda i like the potato look . project manager: it 's mango . industrial designer: oh well , potato , mango , fruit and veg . user interface: we we were we were thinking about marketing: it 's very different . it 's what ? project manager: it 's mango . marketing: oh sorry the mango the mango look . industrial designer: potato 's fine . potato 's fine . user interface: yeah . marketing: yeah it is , fruit or vegetable depends on your mood . project manager: industrial designer: yeah . totally . it 's really adaptable . marketing: so i myself would say a one or a two . project manager: yeah . i would say two . personally . user interface: i w i 'd say two i think . marketing: it 's a two ? industrial designer: for the marketing: okay , user interface: fanciness . marketing: and p project manager: yeah . industrial designer: fancy marketing: one being true . so industrial designer: i uh two , three . marketing: two . user interface: yeah . marketing: okay , actu that 's pro that 's gon na get confusing , like that . okay so question number two was is it techn technologically innovative ? so i know we have the kinetic energy which is very innovative . project manager: yeah . industrial designer: yeah and the use of the rubber . marketing: use of the rubber , the use of the l_e_d_ . industrial designer: for the anti-r_s_i_ . user interface: yeah . project manager: yeah . industrial designer: the l_e_d_ use is n't particularly innovative marketing: is n't industrial designer: and we do n't have any scroll buttons , it 's all pushbuttons , user interface: mm . industrial designer: there 's no lcd control , so if we 're thinking about the rest of the market , it 's sort of probably halfway . marketing: mm-hmm . project manager: yeah . industrial designer: in some aspects it is , like we said . project manager: yeah . i 'd say maybe three . user interface: i 'll go for three as well . marketing: yeah . and i think i mean it it 's tough to say because we were we did n't want it to be any more innovative than this , because then that would 've defeated the purpose . project manager: yeah we want it simple . industrial designer: yeah . though it was our specification . user interface: no . would n't be simple , yeah . marketing: so i mean i we 'll put three , but i think we actually reached our goal . project manager: yeah . user interface: yeah . marketing: we did n't want it any more than that . okay question number three . uh , will it be easy to use ? project manager: i think so . yeah . industrial designer: yeah . yeah . user interface: yeah very . marketing: yeah . user interface: i think one for that . marketing: yeah . s yeah project manager: yeah . one . marketing: i think it 's industrial designer: yeah . user interface: yeah . marketing: you ca n't really get confused with that . user interface: no . project manager: th marketing: i mean , there 'll be s we have to work out the uh number the plus system . project manager: the plus number thing . user interface: yeah that 's the only thing yeah . marketing: but once that 's figured out , it should be fine . industrial designer: yeah and perhaps the turning on but user interface: marketing: number four . is this a good-looking remote ? industrial designer: mm . marketing: remember that seventy five percent of users find most remote controls ugly . user interface: it 's definitely industrial designer: again i think the colour comes into this . project manager: yeah colour will definitely be a factor . marketing: mm-hmm . project manager: i think that the logo could be smaller . industrial designer: okay . project manager: and maybe not such a prominent way . user interface: yeah . project manager: maybe like at the bottom , kind of . user interface: but the industrial designer: not in user interface: remember the management said that it it had to be prominent . project manager: oh it just had to be on there i guess . marketing: whoops . user interface: yeah . marketing: should just not touch it . project manager: industrial designer: do n't worry . marketing: this time it 's the three i killed . i was just wondering if it should be like flatter . or industrial designer: i suppose i 've got quite big hands . project manager: i like the appeal of it being like a big glob in your hand . marketing: well user interface: yeah . industrial designer: user interface: but you know what i 've just thought of there now . what where 's it gon na sit in your living room ? is it not gon na fall off the arm of the sofa ? project manager: maybe if the bottom was just sort of flat , and then the rest is like marketing: yeah the bottom could be like ch chopped a bit . user interface: yeah . project manager: round . user interface: but then it would n't sit as comfortably in your hand . marketing: oh . that 's true . project manager: it would still be comfortable i think . we c we could handle it i think . industrial designer: thing is like that , it 's not going anywhere particularly . user interface: yeah . marketing: maybe , it could it could be on the bottom , so you would n't loo like if it 's flat here , so it sits up . industrial designer: yeah . marketing: like that . user interface: oh that would be nice . project manager: ah it 'd fall over all the time though . it 'd be annoying . industrial designer: uh yeah , it 's less um , what 's th ha . user interface: yeah . marketing: i g if it 's weighted maybe . project manager: user interface: project manager: 'kay we 're done designing . industrial designer: h it 's got higher centre of gravity like that . marketing: details , details . project manager: come on . marketing: okay . so , is this a good-looking remote ? would we wan na show it off to our friends ? user interface: three . you would though , 'cause it 's bit it 's more interesting than other remotes . marketing: yeah . project manager: i think , it was another colour and it was like i think it 'd look okay . i think maybe a two . marketing: yeah ? industrial designer: i would definitely go for that rather than like your average plain old remote like that , marketing: i mean i gue yeah , it 's personal taste , but user interface: yeah . marketing: yeah . industrial designer: but definitely in another colour , i 'm not happy with those colours . marketing: okay , so should we say two for that ? project manager: sure . industrial designer: yeah . marketing: yeah ? user interface: yeah . marketing: okay . uh , question number five . what 's um will people be willing to spend twenty five euros on this product ? remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: i think we have to market it in the right way , that um to say that it is simplistic . industrial designer: yeah . marketing: mm-hmm . user interface: so people do n't just see it and think , uh , this is so simplistic , i do n't want to spend twenty five euros . project manager: yeah . user interface: we have to market it . industrial designer: yeah . marketing: yeah it the marketing will have a lot to do with it . industrial designer: and the kinetic energy , shaker-style-y , whoo , user interface: and the kinetic energy part . yeah . project manager: yeah . durable . industrial designer: ooh no . marketing: shake it and the buttons fall off . industrial designer: but you know , those 'll be firmly on . user interface: do n't shake oh no the plus . you 're marketing: no , i guess , i do n't know much about the remote control industry , how much your average sells for , user interface: use the zero . industrial designer: user interface: make a new one . project manager: but you 're our marketing expert . marketing: but i know i am , are n't i ? user interface: i think they 're about ten po ten pound , are n't they ? about ten pounds . fifteen ? marketing: but you do n't have to buy batteries . so in the long term this can actually save you money . industrial designer: mm , yeah , that 's true . user interface: yeah . project manager: oh . exactly . exactly . marketing: so we 'll market it that way too . industrial designer: yeah . good point . marketing: so yeah i think with a good marketing scheme um and the personalisation options , it 'll user interface: project manager: yeah . i would give it a two still though . industrial designer: yeah . yeah . user interface: mm . marketing: yeah . okay number six . can someone read it out ? industrial designer: does this prototype match the operating behaviour of the average user . marketing: or project manager: mm . user interface: yeah . marketing: um yeah . so that was mainly that the statistics industrial designer: yeah . user interface: i think it does very well . project manager: oh yeah . industrial designer: because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: the zap project manager: yeah . industrial designer: and it 's just you wo n't have to think about it . user interface: yeah . marketing: mm-hmm . industrial designer: you do n't have to look down to find them . marketing: industrial designer: they 're clearly there , easy to use . project manager: yeah . industrial designer: simple . user interface: uh marketing: yeah i guess the i think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . industrial designer: yeah . marketing: but they 're not you and i really . industrial designer: mm . project manager: yeah . marketing: so . okay so one ? industrial designer: yeah . user interface: yeah . marketing: okay . number seven . c heather could you push it down ? will this remote control be easy to find when lost ? remember that fifty percent of users lose their remote regularly . project manager: we have the alarm system . marketing: now is there the is the alarm system still was it implemented ? user interface: yeah the bu when you press the alarm system , the lights behind the and it 'll vibra industrial designer: it yeah marketing: industrial designer: l lights on and , or flash as well . but i mean it 's not obviously obvious from the outside that that 's gon na happen 'cause you ca n't s particularly see an alarm . user interface: it 'll be again in the marketing . project manager: i thought the light from the inside was gon na light up . user interface: yeah . the light it will . project manager: or or was it gon na make a noise ? industrial designer: yeah . but when the alarm 's not user interface: but industrial designer: yeah . if you user interface: but both marketing: project manager: you press the button it makes a noise right ? marketing: it turns into a duck and starts quacking . industrial designer: yeah . user interface: yeah . industrial designer: you could s project manager: yeah . awesome . awesome . industrial designer: yeah . user interface: oh , that would be brilliant . marketing: here i am . user interface: i 'd be tempted to industrial designer: well the thing is , if it was had an alarm system , marketing: um industrial designer: i mean , when it when it lights up as we i mean it could light up when the alarm went . but if it was hidden underneath the cushion or something , there would n't be any point . user interface: yeah . industrial designer: so you ca n't see the alarm , but it would light up . user interface: it would have to be in the market project manager: i though w it was gon na make a noise . marketing: okay . industrial designer: yeah . alarm , user interface: yeah but you still could n't see it . industrial designer: but you ca n't see an alarm inside uh the alarm system itself . user interface: it would just be a little speaker on the back or something . project manager: okay . marketing: we oh you 're just explaining why it 's not on the prototype . industrial designer: yeah . yeah . it w yeah . marketing: but yeah , it 'll be there . project manager: oh okay . marketing: so we can we could say that project manager: whoo . okay . industrial designer: sorry . user interface: marketing: we can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . project manager: yeah , totally . industrial designer: yeah . marketing: okay . um industrial designer: sorry heather . user interface: project manager: no problem , mm . industrial designer: that was n't very clear . marketing: question number eight . will it be easy to learn how to use this remote when brand new ? remember that thirty four percent of users usually found it difficult . project manager: totally . marketing: so it has to be yeah , it 's eas they 'll pick it up and they 'll know what to do . user interface: so the plu the plus w once that 's written down on the page that 'll be really simple , marketing: the plus thing needs to be worked on . project manager: yeah . industrial designer: yeah user interface: wo n't it ? industrial designer: i think marketing: yeah . industrial designer: just because it 's we 've decided to reduce it down to the basic buttons , i think that in itself makes it so much easier to use . marketing: well user interface: yeah . marketing: do does it make more sense for the middle one to be an just an enter button ? so then you would have to push two buttons every time at least . project manager: yeah , so it 's just like channel six , six , enter . user interface: that kind of annoys me though , when it 's zero six when you have to press marketing: industrial designer: mm . project manager: yeah but you do n't have to press zeros . user interface: i do n't know why . marketing: you could just press six enter , user interface: oh okay . right . project manager: and then like twelve , enter . industrial designer: and or sixty six enter , y marketing: or one two enter . user interface: alright , aye . marketing: yeah . project manager: yeah . industrial designer: yeah i think that 's probably more straightforward . yeah . good project manager: user interface: yeah . marketing: um , okay so we can user interface: i 'd say w yeah one . marketing: we 'll say yes it 's uh one ? project manager: yeah . user interface: yeah . marketing: okay . industrial designer: ooh . mm . marketing: question number nine . industrial designer: oh . marketing: uh , will it minimise the effects of r_s_i_ , which was repeated strain injury ? industrial designer: injury . user interface: yeah . marketing: um , which affected over a quarter of users . user interface: hmm . marketing: s project manager: i think so . it 's like right in the user interface: but if you 're zapping project manager: your thumb might get a little bit uh industrial designer: yeah , that 's what i was thinking . user interface: yeah . i do n't think it will f industrial designer: we may have to do some more research into other strain injuries that we do n't know about . user interface: yeah , project manager: yeah . user interface: the biology . project manager: but it is soft . industrial designer: mm-hmm . marketing: it 's soft , project manager: and that 's kind of what the um marketing: and user interface: mm . industrial designer: mm . project manager: the powerpoint slide thing said would be good for r_s_i_ , marketing: and people could industrial designer: yeah . user interface: yeah . marketing: mm-hmm . project manager: so maybe it is but marketing: i do n't know what other options there are . industrial designer: i think we 're getting project manager: yeah . industrial designer: that 's true . marketing: could i mean , you could hold it in your left hand and d use your index finger . industrial designer: mm . marketing: but there 's not really any other options unless it 's like a keyboard . project manager: yeah . user interface: yeah . marketing: so , i think we did as as much as you can with a remote control . project manager: yeah . marketing: so , one or two do you think ? industrial designer: i think user interface: i i 'd say t industrial designer: yeah , i think too . user interface: two . yeah project manager: yeah . marketing: two okay . okay number ten . did we somehow incorporate the company colour and logo ? project manager: yes we did . industrial designer: user interface: yeah . marketing: now is the colour gon na be there even if it 's like vanilla ? user interface: n we we ca n't really do that marketing: is the yellow user interface: because for example on the banana theme we ca n't have it as being yellow . industrial designer: user interface: it wo n't stand out . marketing: mm-hmm . user interface: so n it 's not always gon na be the same colour . marketing: it sounds like the colour 's something that we project manager: well , yeah the colours are yellow and grey . industrial designer: yeah . user interface: gray , yeah . project manager: so it could be grey on the banana one . user interface: yeah , could be grey . project manager: yeah . marketing: but i mean the yell yeah d yellow 's ugly though , user interface: yeah that 's right , marketing: depending on the user interface: we did n't even rea marketing: so i think we 'll have to talk to our executive managers , and see if we can get away with just the r_r_ . industrial designer: mm . yeah . i think this is the user interface: yeah . industrial designer: the factor that we 've been least successful in confronting . marketing: okay . user interface: perhaps a metallic project manager: mm , yeah . user interface: or or like that 's grey , and it would n't be that expensive to have a little bit of metal . no ? marketing: yeah . user interface: that is n't rubber . marketing: and the buttons in the middle . user interface: industrial designer: yeah . marketing: okay so , do you think that 's more of a three then ? three , four ? industrial designer: four i think . well i do n't marketing: four ? industrial designer: what do what project manager: hum . marketing: well we have good reasons for it , so we but we can still put a a four ? industrial designer: okay . user interface: okay . marketing: okay , and final question . um , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: current trends of fruits and veggies , desire for sponginess . project manager: i would say so . marketing: user interface: following that briefing we did . project manager: but maybe more like two 'cause there 's no like pictures of fruit , it 's just sort of naming it by a fruit . industrial designer: yeah . user interface: yeah . project manager: with the with the colours . marketing: yeah . industrial designer: like um the colour scheme names and stuff . user interface: yeah . marketing: no , uh , are the plates interchangeable ? industrial designer: user interface: yeah . marketing: i think i missed a few project manager: yeah . industrial designer: yeah . marketing: they are ? so you can have banana and kiwi and project manager: yeah . industrial designer: yeah . yeah . user interface: yeah . marketing: okay . okay , so that 's something that 's kind of in the making too , like maybe it 'll become more project manager: that 's fashionable in itself to have interchangeable plates . marketing: mm-hmm . industrial designer: it is . user interface: i think w yeah , i think one . well that was our brief and we followed the brief . industrial designer: the thing is , i think if somebody saw that and you said what was that inspired from , i do n't know if you 'd instantly say mango . user interface: well we have n't got a big banana but oh yeah . project manager: be like user interface: no . no . project manager: yeah . marketing: project manager: maybe if it was scented . user interface: oh that would be class . marketing: industrial designer: oh yeah . there we go . that would be great . project manager: yeah we have money for that . um user interface: project manager: alright so based on this evaluation , do we average them out sorta thing ? industrial designer: um marketing: yes we do . so i wh what was i gon na put for that ? project manager: oh . marketing: a two for fashion ? project manager: i would say two . user interface: yeah . two . industrial designer: okay . marketing: okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: one point nine or something ? user interface: it 's industrial designer: it 's marketing: is user interface: yeah . project manager: i do n't know these things . um , between one and two . industrial designer: between one and two . marketing: between okay . industrial designer: so that 's pretty fantastic . user interface: close to two . marketing: um . user interface: yeah . marketing: yeah , that 's very good 'cause the highest we coulda got is one . project manager: alright . user interface: i got marketing: does that seem right then ? user interface: yeah , 'cause we 've a four to bring down . industrial designer: mm . marketing: okay . user interface: uh , aye . industrial designer: it seems like it should be more around two . project manager: yeah . user interface: yeah . uh , should 've added five . industrial designer: do we have an online calculator ? project manager: i 'm attempting to do that right now . user interface: this is . industrial designer: okay . project manager: yeah it is one point nine . ooh . industrial designer: oh wow . well done . user interface: yay . project manager: go heather pauls . industrial designer: well that 's excellent . user interface: marketing: project manager: yeah . alright , now with that over and done with , our next step is to see if we are under budget . and um my computer 's frozen . and now it 's not . okay . so um in our shared folder , if everyone could go there right now , um i 'm going to um steal a cable . marketing: sorry . are you gon na do that ? okay . project manager: um it 's it 's um user interface: is that the project document ? project manager: it 's an excel file . oh . industrial designer: production costs . project manager: yeah . user interface: yeah . project manager: 'kay there we go . um , production costs . and um i have to access that as well . one moment . industrial designer: it says it project manager: 'kay so far i 've added what i think or what is going on ? great . it 's blinking at me . it 's locked for editing . read only . i 'm gon na open up a second one then 'cause it 's locked for editing . i have the original in my um my email account . marketing: oh is it locked 'cause i 'm in it ? project manager: i dunno . industrial designer: i think it just means that we ca n't add any more to it now . marketing: or okay . industrial designer: have you have you completed it ? project manager: no . no , i was hoping that you guys could . industrial designer: oh right . okay . okay . project manager: um , there we go . industrial designer: project manager: okay here we go . so we need to tally up how much our w our product will be costing . so um if you can look up at the screen , um the large screen , industrial designer: yeah . project manager: oh i guess looking at your own too and telling me which one you think . okay we 're using kinetic which is quite a large expense at three euros . industrial designer: yeah . project manager: um we 're using a regular chip . user interface: oh right . industrial designer: yeah . project manager: um , it 's cur it 's double curved , so its curved all around . industrial designer: double double-curved yeah . project manager: that 's another three . we 're already at five . um , we 're using plastic and rubber , industrial designer: yeah . project manager: so good thing plastic is free , we 're at eight . um s user interface: what about a special colour ? project manager: yeah . user interface: are we using that ? project manager: i guess we should do it just for one kind . so it 's like special colour well we 'll have two colours industrial designer: yeah . project manager: right ? well one colour for the case , one colour for the buttons . industrial designer: yeah . project manager: so we can industrial designer: mm-hmm . user interface: yeah . project manager: um , we have push button interface , so that 's inexpensive . and um we have a special colour for the button , and we also have a special form . and a special material . user interface: and a special material . yeah . project manager: which puts us just barely under budget . industrial designer: oof . project manager: hurray . industrial designer: congratulations guys . project manager: yeah . good work guys . user interface: marketing: mm . 's good . project manager: so um our operating cost is twelve twenty euros . user interface: that 's good . project manager: awesome . and back to our powerpoint . so we 've 'kay . yes we are . so we need to do a product evaluation , again , user interface: project manager: which is probably um i dunno . a different extension of a industrial designer: of the actual project rather than the product ? user interface: yeah . project manager: hmm . industrial designer: a project ? is is project manager: yeah 'cause we 're talking about leadership , teamwork . industrial designer: yeah . so wh how we actually went round uh about doing it . project manager: yeah . alright so um do you guys feel like there was room for creativity ? industrial designer: i think we were pushed . marketing: mm-hmm . project manager: pushed for creativity ? user interface: industrial designer: i mean we were n't really given a lot of time , or materials , yeah , to go about our design task . user interface: the ma or materials . industrial designer: so i think we could 've done with a bit more time . user interface: yeah . project manager: ye okay . industrial designer: project manager: so it 'd be like need more time and materials . but you were allowed m creativity ? industrial designer: yeah . project manager: i think so as like but you were supposed to have creativ industrial designer: yeah . marketing: yeah and the conceptual and functional . like we were very creative in in coming up with an idea i guess , but m industrial designer: yeah . user interface: yeah . industrial designer: well we were just limited by resources really and like if we had decided to use the lcd screen , and like solar power backup and everything , then we would n't have been able to afford that . marketing: when we can down to it . user interface: yeah . project manager: right . marketing: okay . industrial designer: so that did limit creativity . user interface: creativity . project manager: right industrial designer: just resources . marketing: mm-hmm . project manager: okay industrial designer: but yeah . the fruit and veg idea . project manager: great . user interface: marketing: project manager: leadership ? is this me being like , guys do you like me ? um . user interface: marketing: yeah . industrial designer: marketing: good leadership , i think we stayed on task . user interface: yeah . project manager: yeah . industrial designer: yeah we did . we 've , uh seeing as we 've come out with what we intended . a pro um a product within the budget . i think that 's a sign of good leadership marketing: mm-hmm . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: yeah . industrial designer: so you know i think it 's been fine . marketing: and the timing was good . we never were pushed for time , or sat around doing nothing , so industrial designer: yeah . good timing . user interface: yeah . project manager: oop okay . user interface: marketing: project manager: teamwork ? industrial designer: and project manager of course . project manager: i think we worked great as a team . yeah ? industrial designer: yeah . user interface: yeah . marketing: was good teamwork . i think we are well-suited to our roles . user interface: yeah . industrial designer: yeah . user interface: project manager: alright how were our means ? industrial designer: um project manager: we needed more play doh colours . user interface: yeah . industrial designer: yeah and more play doh , marketing: industrial designer: 'cause that was all the red we had . project manager: yeah . industrial designer: so even if we wanted to make a bigger prototype , we would n't have been able to . user interface: yeah , it c it might 've been bigger . project manager: marketing: oh really ? project manager: but ever everything else was satisfactory ? marketing: okay . project manager: is that good user interface: yeah . marketing: yeah . the computer programmes are good . industrial designer: yeah . it could be really straightforward for the computer . marketing: the industrial designer: i think the only thing was having to remember to you know to tick the okays marketing: yeah . i do n't think there was anything user interface: marketing: yeah . industrial designer: but i think i was the only one who struggled with that . project manager: user interface: marketing: user interface: i 'm actually not sure if i 've saved my presentations . project manager: yeah ? marketing: project manager: industrial designer: mm . uh me too . marketing: they 'll probably still be there . industrial designer: yeah . project manager: new ideas found . i do n't really know what that means . user interface: industrial designer: well i think we 've all learnt stuff from each other , marketing: um industrial designer: like the n um user interface: yeah . through discussion . industrial designer: yeah . just about each different . got new ideas from each other . marketing: i 'm not sure , new ideas found . project manager: hmm ? marketing: yeah well i guess we really it we bounced off of each other , which was cool . project manager: yeah . user interface: yeah . marketing: like based on marketing stuff and then you 'd say something about interface and industrial designer: yeah . project manager: yeah . marketing: yeah , worked well . user interface: and we were a able to modify each other 's ideas marketing: mm-hmm . industrial designer: yeah . user interface: to fit in with our areas of expertise . project manager: yeah . each other 's marketing: oh does it have smart materials by the way ? industrial designer: sorry ? marketing: does it have smart materials ? project manager: mm . industrial designer: oh yeah . marketing: oh yeah . industrial designer: well mm , did it come into the into user interface: if if it if it industrial designer: i dunno if we counted that in the costs . user interface: if it can be afforded . project manager: okay ? well with that achieved , our last slide is our closing slide . user interface: project manager: yes our costs are within budget . it 's evaluated generally positively . industrial designer: yes . marketing: mm-hmm . user interface: yeah . project manager: and um do n't forget to complete final questionnaire and meeting summary . marketing: mm-hmm . project manager: then we celebrate industrial designer: uh . fantastic . user interface: yay . marketing: by watching tv ? project manager: in such a way that i have no idea . user interface: industrial designer: okay , brilliant . project manager: alright ? industrial designer: thank you very much . user interface: yeah . project manager: okay , bye . user interface: marketing: mm . conclusion ? dadada . </s> [SEP]how did marketing design the product evaluation ?

marketing recalled both the conceptual and functional meetings and made a list of what the original requirements and goals were based on kick-off meetings this morning . for the ten questions , marketing asked the team to give one to seven points to each feature of the product and the lower the points the better the feature .

what did the team discuss during the product evaluation ?[SEP] <s>project manager: okay . here we go . alright , the agenda for thi oh . alright . um the agenda for this meeting is um we 'll initially have the prototype presentation by our two designers . and then we will evaluate it , given the criteria that um that we gave gave it . and um talk about our finances , whether we were under or over our budget . i have a um a spreadsheet where we can calculate um our prices for every aspect of of what we 've made , given our options . and um evaluate the product , as a group . industrial designer: okay . project manager: and um so first we 'll have the prototype presentation . do you need the um powerpoint for this ? industrial designer: um yeah . i just got a few slides , so show them . project manager: alright . industrial designer: thank you . do you want to present it ? user interface: um industrial designer: yeah , here we are . user interface: this is what we came up with . it 's a pretty simple design . it 's um based on a mango ? yeah . and we marketing: project manager: on ? industrial designer: mango shape . project manager: a mango . okay . user interface: yeah . and we have the company logo here and this will be the infrared here industrial designer: the l_e_d_ . user interface: and this 'll be the power point , the on off button kind project manager: oh . okay . user interface: yeah . marketing: i 'm sorry . project manager: oops . marketing: what was the where 's the l_e_d_ ? user interface: it 's in the middle of one of the little r_s . marketing: oh . okay . user interface: and then the other one is the power . and uh we just have a simple design . we wanted it all to be industrial designer: so it 's palm-held . user interface: accessible from your thumb industrial designer: yeah . user interface: yeah palm-held project manager: yeah . user interface: and all the buttons are accessible from your thumb . project manager: notice you have a number ten button . user interface: so you do n't have to oh that was a mistake , was n't it ? project manager: okay . industrial designer: you just need the nought . user interface: right no , that 's a zero . marketing: user interface: take that one off . sorry . i was in charge of the numbers . project manager: no problem . industrial designer: marketing: project manager: ah . user interface: and this is just if you 've got like eleven or twelve or thirt the plus . industrial designer: so one plus one would be eleven , user interface: you can go one , three or something . industrial designer: or project manager: oh . you press a plus button ? user interface: you press that first and then you go one three yeah . project manager: oh okay . i 've never heard of that kind before . user interface: well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: yeah . industrial designer: yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you 'd just go to channel two , instead of twelve . project manager: yeah . marketing: oh , there 's no e project manager: oh . industrial designer: so if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . user interface: so the plus and then marketing: okay . user interface: yeah . project manager: i marketing: okay . project manager: but would you have to go zero plus one if you wanted to go to channel one or two ? user interface: no no , th all that 's why we have all these numbers . these numbers um these numbers all work independently up to nine . project manager: yeah but i mean if you press , it 'll go to that channel right away . 'cause you got ta press the plus afterwards . user interface: yeah . oh no . uh , the plus is only for if you 're going past the number nine . project manager: yeah i know , but if if i wan na go to say number like sixty five , channel sixty five , if i press the six it 'll go to channel six , and then i 'll press the plus , and then it 'll go to six and then put the five and it 'll go to sixty five ? marketing: sixty . user interface: you p oh . no you press the plus first . industrial designer: oh . user interface: i i well it does n't we have n't really s i would 've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: well i do n't mind , we can further define that . user interface: what do you think is simpler ? project manager: i th um user interface: it 's a industrial designer: i would n't have thought it 'd be a problem that it went to channel six first , in like on the way to channel sixty five . user interface: yeah . project manager: yeah it would n't be a problem . but i was just wondering industrial designer: but i suppose it 's not as snappy . user interface: yeah . project manager: like as long as we realise that 's what it 'll do . marketing: well the there is a there 's a delay on remotes i think . user interface: oops . yeah . marketing: where you can have it industrial designer: yeah . marketing: it 's like a five second input time . industrial designer: yeah . if you do n't put it marketing: so as long as you hit them dada industrial designer: yeah . yeah , user interface: yeah . industrial designer: that yeah . marketing: it should be fine . project manager: yeah . marketing: as long as there 's not a big pause between the t hitting the two buttons . industrial designer: mm-hmm . user interface: yeah . so industrial designer: um marketing: was there so on the top there is volume and industrial designer: and channel , user interface: a channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: channel up volume up . okay cool . project manager: c_ and v_ . user interface: just so we can flick project manager: right , where um where 's the power button ? marketing: yeah . user interface: it 's in the middle of one of the little r_s . industrial designer: it 's the bigger r_ . marketing: it 's the r_ . project manager: oh okay . industrial designer: so it 's just like . user interface: yeah , project manager: yeah . user interface: so it 's all accessible . without m taking your hand off the remote . industrial designer: we deci project manager: yeah . industrial designer: yeah um we went for like a a circular design for the numbers marketing: mm-hmm . industrial designer: because we thought that 's kind of a more natural movement than just going like that with your thumb . project manager: oh okay . industrial designer: uh e ergonomics are all considered . project manager: yeah . marketing: mm-hmm . project manager: ergonomic , definitely ergonomic . user interface: and it might actually help with the repetitive stress injury as well . marketing: industrial designer: it could cause another type of repetitive stress injury though . user interface: okay . industrial designer: but yeah , no i mean it 's a different movement marketing: industrial designer: so yeah . user interface: yeah . industrial designer: um and the feel of it , i mean , we 've made this out of play doh , which is representing the , you know , the rubber , and the spongy rubberness . project manager: user interface: project manager: the spon yeah . user interface: yeah . industrial designer: um 'cause it was said before in the material specification that this the this anti-r_s_i_ um material is often used in stress balls so this has got a you know a bit of give to it , project manager: yeah . industrial designer: and it just feels feels different . user interface: yeah . project manager: bit of a stress ball feel . industrial designer: would you like to feel it yourselves ? user interface: yeah . project manager: yes . i would . industrial designer: how it fits in the palm of your hand ? marketing: project manager: my goodness . industrial designer: thanks . marketing: project manager: there you go . industrial designer: and you ? project manager: genevieve ? marketing: yes project manager: yeah . marketing: . oh it 's nice . oh i think i killed the five . industrial designer: marketing: i did . project manager: and something hmm . marketing: i killed the four . oh god . industrial designer: o okay , as for the colours , we were presented with um a limited range of colours for this prototype . user interface: of play doh yeah . marketing: oh it smells good . industrial designer: but we 're thinking that , seeing as we 're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . or the combination . um and we 're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: oh right . industrial designer: or vanilla might be the most popular if it just uh blends in user interface: 'cause it 'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . project manager: yeah . it looks more think like vanilla and banana would . industrial designer: banana 's more representative of our colour scheme , like the company the yellow and black . project manager: okay yeah . user interface: yeah . industrial designer: so that for corporate identity that would probably be the most strength . user interface: marketing: project manager: industrial designer: i mean watermelon , you know , m probably appealing to the project manager: kinda christmas , you know . industrial designer: yeah , seasonal . user interface: yeah , yeah , yeah . industrial designer: apple green , brown , more kinda trendy , you know , khaki project manager: yeah . user interface: the pomegranate 's kinda girly and funky kind of , project manager: cool . user interface: and then the vanilla 's more for the more sophisticated customer who just wants something that fits in with all decor . project manager: industrial designer: yeah . okay . um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , i mean you do n't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . user interface: yeah . industrial designer: um , as we said the rubber 's probably used for comfort and anti-r_s_i_ and that 's about it . project manager: alright , thank you very much . user interface: project manager: good work everyone . marketing: bravo industrial designer: project manager: alright . and so now that we 've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . industrial designer: mm-hmm . project manager: so , i have something i 'm going to oh wait a minute . marketing: you want the project manager: do you need to do a presentation first ? marketing: i do n't know what order it goes in . project manager: yeah . i 'm gon na check that out for a second . marketing: i have one . industrial designer: mm go project manager: what time is it anyw industrial designer: project manager: oh yeah sorry you 're right . evaluation criteria is next in line . marketing: evaluation cri okay . that 's me . project manager: yeah . marketing: hello . oh there we go . okay . come on my computer . come on . sorry my computer 's giving me technical difficulties . project manager: just press um function eight again . marketing: should i press it again ? last time i did that it sh okay . you 're right . project manager: and then again i think . one more time . marketing: oh . still not there . project manager: yeah . yeah . marketing: okay now i think for this one i could would you guys prefer use the whiteboard or mayb maybe i 'll just do it on right on the screen where you can see it . um , we 're gon na be doing an evaluation report together based on the protoptype that we 've just seen . um and looking looking back at my notes from our both our conceptual and our functional meetings , um i made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . um , and we 'll evaluate as to whether we 've s done what we set out to do . um and we 're gon na do it on a one to seven scale where one is true and seven is false . so basically the lower p the lower the points the better . okay so question number one . does the remote whoops . sorry . oh i 'm not gon na be able um , i 'll do it on the whiteboard . i ca n't change it so i 'm g i 'm gon na ask you to push it down once . project manager: okay . marketing: i 'll write down our scores up on the project manager: ooh . marketing: okay so number one . do we have a fancy look-and-feel ? industrial designer: feel i think . user interface: mm . industrial designer: we 've been quite successful with the rubber coating project manager: yeah . industrial designer: and project manager: the look is a little bit more playful . user interface: well industrial designer: yeah . user interface: yeah . marketing: yeah i guess that depends on your definition of fancy , but it 's definitely different . project manager: oh definitely different yeah . marketing: it 's not your traditional yeah . industrial designer: i think the colour has a lot to do with it . i mean th the colours we were given for making the prototype are n't the colours that i think we would 've necessarily chosen . marketing: mm-hmm . user interface: yeah . industrial designer: it 's not the kind of ooh uh at all sleek project manager: oh you were only given red and black ? industrial designer: red , black and yellow , and orange . project manager: oh okay . user interface: yeah so industrial designer: um user interface: not very sleek and we do n't wan na go for black because most remote controls are black or grey . marketing: yeah . user interface: so we want it to be stand out that way , anyway . project manager: yeah . okay . industrial designer: but if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something user interface: yeah . a metallic-y finish we were thinking . industrial designer: well i know know it 's for rubber . marketing: mm-hmm . project manager: yeah . industrial designer: i mean diff if you can visualise this in nice colours i think it would look quite fancy . user interface: polished . okay yeah . project manager: yeah . marketing: yeah . i kinda i like the potato look . project manager: it 's mango . industrial designer: oh well , potato , mango , fruit and veg . user interface: we we were we were thinking about marketing: it 's very different . it 's what ? project manager: it 's mango . marketing: oh sorry the mango the mango look . industrial designer: potato 's fine . potato 's fine . user interface: yeah . marketing: yeah it is , fruit or vegetable depends on your mood . project manager: industrial designer: yeah . totally . it 's really adaptable . marketing: so i myself would say a one or a two . project manager: yeah . i would say two . personally . user interface: i w i 'd say two i think . marketing: it 's a two ? industrial designer: for the marketing: okay , user interface: fanciness . marketing: and p project manager: yeah . industrial designer: fancy marketing: one being true . so industrial designer: i uh two , three . marketing: two . user interface: yeah . marketing: okay , actu that 's pro that 's gon na get confusing , like that . okay so question number two was is it techn technologically innovative ? so i know we have the kinetic energy which is very innovative . project manager: yeah . industrial designer: yeah and the use of the rubber . marketing: use of the rubber , the use of the l_e_d_ . industrial designer: for the anti-r_s_i_ . user interface: yeah . project manager: yeah . industrial designer: the l_e_d_ use is n't particularly innovative marketing: is n't industrial designer: and we do n't have any scroll buttons , it 's all pushbuttons , user interface: mm . industrial designer: there 's no lcd control , so if we 're thinking about the rest of the market , it 's sort of probably halfway . marketing: mm-hmm . project manager: yeah . industrial designer: in some aspects it is , like we said . project manager: yeah . i 'd say maybe three . user interface: i 'll go for three as well . marketing: yeah . and i think i mean it it 's tough to say because we were we did n't want it to be any more innovative than this , because then that would 've defeated the purpose . project manager: yeah we want it simple . industrial designer: yeah . though it was our specification . user interface: no . would n't be simple , yeah . marketing: so i mean i we 'll put three , but i think we actually reached our goal . project manager: yeah . user interface: yeah . marketing: we did n't want it any more than that . okay question number three . uh , will it be easy to use ? project manager: i think so . yeah . industrial designer: yeah . yeah . user interface: yeah very . marketing: yeah . user interface: i think one for that . marketing: yeah . s yeah project manager: yeah . one . marketing: i think it 's industrial designer: yeah . user interface: yeah . marketing: you ca n't really get confused with that . user interface: no . project manager: th marketing: i mean , there 'll be s we have to work out the uh number the plus system . project manager: the plus number thing . user interface: yeah that 's the only thing yeah . marketing: but once that 's figured out , it should be fine . industrial designer: yeah and perhaps the turning on but user interface: marketing: number four . is this a good-looking remote ? industrial designer: mm . marketing: remember that seventy five percent of users find most remote controls ugly . user interface: it 's definitely industrial designer: again i think the colour comes into this . project manager: yeah colour will definitely be a factor . marketing: mm-hmm . project manager: i think that the logo could be smaller . industrial designer: okay . project manager: and maybe not such a prominent way . user interface: yeah . project manager: maybe like at the bottom , kind of . user interface: but the industrial designer: not in user interface: remember the management said that it it had to be prominent . project manager: oh it just had to be on there i guess . marketing: whoops . user interface: yeah . marketing: should just not touch it . project manager: industrial designer: do n't worry . marketing: this time it 's the three i killed . i was just wondering if it should be like flatter . or industrial designer: i suppose i 've got quite big hands . project manager: i like the appeal of it being like a big glob in your hand . marketing: well user interface: yeah . industrial designer: user interface: but you know what i 've just thought of there now . what where 's it gon na sit in your living room ? is it not gon na fall off the arm of the sofa ? project manager: maybe if the bottom was just sort of flat , and then the rest is like marketing: yeah the bottom could be like ch chopped a bit . user interface: yeah . project manager: round . user interface: but then it would n't sit as comfortably in your hand . marketing: oh . that 's true . project manager: it would still be comfortable i think . we c we could handle it i think . industrial designer: thing is like that , it 's not going anywhere particularly . user interface: yeah . marketing: maybe , it could it could be on the bottom , so you would n't loo like if it 's flat here , so it sits up . industrial designer: yeah . marketing: like that . user interface: oh that would be nice . project manager: ah it 'd fall over all the time though . it 'd be annoying . industrial designer: uh yeah , it 's less um , what 's th ha . user interface: yeah . marketing: i g if it 's weighted maybe . project manager: user interface: project manager: 'kay we 're done designing . industrial designer: h it 's got higher centre of gravity like that . marketing: details , details . project manager: come on . marketing: okay . so , is this a good-looking remote ? would we wan na show it off to our friends ? user interface: three . you would though , 'cause it 's bit it 's more interesting than other remotes . marketing: yeah . project manager: i think , it was another colour and it was like i think it 'd look okay . i think maybe a two . marketing: yeah ? industrial designer: i would definitely go for that rather than like your average plain old remote like that , marketing: i mean i gue yeah , it 's personal taste , but user interface: yeah . marketing: yeah . industrial designer: but definitely in another colour , i 'm not happy with those colours . marketing: okay , so should we say two for that ? project manager: sure . industrial designer: yeah . marketing: yeah ? user interface: yeah . marketing: okay . uh , question number five . what 's um will people be willing to spend twenty five euros on this product ? remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: i think we have to market it in the right way , that um to say that it is simplistic . industrial designer: yeah . marketing: mm-hmm . user interface: so people do n't just see it and think , uh , this is so simplistic , i do n't want to spend twenty five euros . project manager: yeah . user interface: we have to market it . industrial designer: yeah . marketing: yeah it the marketing will have a lot to do with it . industrial designer: and the kinetic energy , shaker-style-y , whoo , user interface: and the kinetic energy part . yeah . project manager: yeah . durable . industrial designer: ooh no . marketing: shake it and the buttons fall off . industrial designer: but you know , those 'll be firmly on . user interface: do n't shake oh no the plus . you 're marketing: no , i guess , i do n't know much about the remote control industry , how much your average sells for , user interface: use the zero . industrial designer: user interface: make a new one . project manager: but you 're our marketing expert . marketing: but i know i am , are n't i ? user interface: i think they 're about ten po ten pound , are n't they ? about ten pounds . fifteen ? marketing: but you do n't have to buy batteries . so in the long term this can actually save you money . industrial designer: mm , yeah , that 's true . user interface: yeah . project manager: oh . exactly . exactly . marketing: so we 'll market it that way too . industrial designer: yeah . good point . marketing: so yeah i think with a good marketing scheme um and the personalisation options , it 'll user interface: project manager: yeah . i would give it a two still though . industrial designer: yeah . yeah . user interface: mm . marketing: yeah . okay number six . can someone read it out ? industrial designer: does this prototype match the operating behaviour of the average user . marketing: or project manager: mm . user interface: yeah . marketing: um yeah . so that was mainly that the statistics industrial designer: yeah . user interface: i think it does very well . project manager: oh yeah . industrial designer: because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: the zap project manager: yeah . industrial designer: and it 's just you wo n't have to think about it . user interface: yeah . marketing: mm-hmm . industrial designer: you do n't have to look down to find them . marketing: industrial designer: they 're clearly there , easy to use . project manager: yeah . industrial designer: simple . user interface: uh marketing: yeah i guess the i think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . industrial designer: yeah . marketing: but they 're not you and i really . industrial designer: mm . project manager: yeah . marketing: so . okay so one ? industrial designer: yeah . user interface: yeah . marketing: okay . number seven . c heather could you push it down ? will this remote control be easy to find when lost ? remember that fifty percent of users lose their remote regularly . project manager: we have the alarm system . marketing: now is there the is the alarm system still was it implemented ? user interface: yeah the bu when you press the alarm system , the lights behind the and it 'll vibra industrial designer: it yeah marketing: industrial designer: l lights on and , or flash as well . but i mean it 's not obviously obvious from the outside that that 's gon na happen 'cause you ca n't s particularly see an alarm . user interface: it 'll be again in the marketing . project manager: i thought the light from the inside was gon na light up . user interface: yeah . the light it will . project manager: or or was it gon na make a noise ? industrial designer: yeah . but when the alarm 's not user interface: but industrial designer: yeah . if you user interface: but both marketing: project manager: you press the button it makes a noise right ? marketing: it turns into a duck and starts quacking . industrial designer: yeah . user interface: yeah . industrial designer: you could s project manager: yeah . awesome . awesome . industrial designer: yeah . user interface: oh , that would be brilliant . marketing: here i am . user interface: i 'd be tempted to industrial designer: well the thing is , if it was had an alarm system , marketing: um industrial designer: i mean , when it when it lights up as we i mean it could light up when the alarm went . but if it was hidden underneath the cushion or something , there would n't be any point . user interface: yeah . industrial designer: so you ca n't see the alarm , but it would light up . user interface: it would have to be in the market project manager: i though w it was gon na make a noise . marketing: okay . industrial designer: yeah . alarm , user interface: yeah but you still could n't see it . industrial designer: but you ca n't see an alarm inside uh the alarm system itself . user interface: it would just be a little speaker on the back or something . project manager: okay . marketing: we oh you 're just explaining why it 's not on the prototype . industrial designer: yeah . yeah . it w yeah . marketing: but yeah , it 'll be there . project manager: oh okay . marketing: so we can we could say that project manager: whoo . okay . industrial designer: sorry . user interface: marketing: we can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . project manager: yeah , totally . industrial designer: yeah . marketing: okay . um industrial designer: sorry heather . user interface: project manager: no problem , mm . industrial designer: that was n't very clear . marketing: question number eight . will it be easy to learn how to use this remote when brand new ? remember that thirty four percent of users usually found it difficult . project manager: totally . marketing: so it has to be yeah , it 's eas they 'll pick it up and they 'll know what to do . user interface: so the plu the plus w once that 's written down on the page that 'll be really simple , marketing: the plus thing needs to be worked on . project manager: yeah . industrial designer: yeah user interface: wo n't it ? industrial designer: i think marketing: yeah . industrial designer: just because it 's we 've decided to reduce it down to the basic buttons , i think that in itself makes it so much easier to use . marketing: well user interface: yeah . marketing: do does it make more sense for the middle one to be an just an enter button ? so then you would have to push two buttons every time at least . project manager: yeah , so it 's just like channel six , six , enter . user interface: that kind of annoys me though , when it 's zero six when you have to press marketing: industrial designer: mm . project manager: yeah but you do n't have to press zeros . user interface: i do n't know why . marketing: you could just press six enter , user interface: oh okay . right . project manager: and then like twelve , enter . industrial designer: and or sixty six enter , y marketing: or one two enter . user interface: alright , aye . marketing: yeah . project manager: yeah . industrial designer: yeah i think that 's probably more straightforward . yeah . good project manager: user interface: yeah . marketing: um , okay so we can user interface: i 'd say w yeah one . marketing: we 'll say yes it 's uh one ? project manager: yeah . user interface: yeah . marketing: okay . industrial designer: ooh . mm . marketing: question number nine . industrial designer: oh . marketing: uh , will it minimise the effects of r_s_i_ , which was repeated strain injury ? industrial designer: injury . user interface: yeah . marketing: um , which affected over a quarter of users . user interface: hmm . marketing: s project manager: i think so . it 's like right in the user interface: but if you 're zapping project manager: your thumb might get a little bit uh industrial designer: yeah , that 's what i was thinking . user interface: yeah . i do n't think it will f industrial designer: we may have to do some more research into other strain injuries that we do n't know about . user interface: yeah , project manager: yeah . user interface: the biology . project manager: but it is soft . industrial designer: mm-hmm . marketing: it 's soft , project manager: and that 's kind of what the um marketing: and user interface: mm . industrial designer: mm . project manager: the powerpoint slide thing said would be good for r_s_i_ , marketing: and people could industrial designer: yeah . user interface: yeah . marketing: mm-hmm . project manager: so maybe it is but marketing: i do n't know what other options there are . industrial designer: i think we 're getting project manager: yeah . industrial designer: that 's true . marketing: could i mean , you could hold it in your left hand and d use your index finger . industrial designer: mm . marketing: but there 's not really any other options unless it 's like a keyboard . project manager: yeah . user interface: yeah . marketing: so , i think we did as as much as you can with a remote control . project manager: yeah . marketing: so , one or two do you think ? industrial designer: i think user interface: i i 'd say t industrial designer: yeah , i think too . user interface: two . yeah project manager: yeah . marketing: two okay . okay number ten . did we somehow incorporate the company colour and logo ? project manager: yes we did . industrial designer: user interface: yeah . marketing: now is the colour gon na be there even if it 's like vanilla ? user interface: n we we ca n't really do that marketing: is the yellow user interface: because for example on the banana theme we ca n't have it as being yellow . industrial designer: user interface: it wo n't stand out . marketing: mm-hmm . user interface: so n it 's not always gon na be the same colour . marketing: it sounds like the colour 's something that we project manager: well , yeah the colours are yellow and grey . industrial designer: yeah . user interface: gray , yeah . project manager: so it could be grey on the banana one . user interface: yeah , could be grey . project manager: yeah . marketing: but i mean the yell yeah d yellow 's ugly though , user interface: yeah that 's right , marketing: depending on the user interface: we did n't even rea marketing: so i think we 'll have to talk to our executive managers , and see if we can get away with just the r_r_ . industrial designer: mm . yeah . i think this is the user interface: yeah . industrial designer: the factor that we 've been least successful in confronting . marketing: okay . user interface: perhaps a metallic project manager: mm , yeah . user interface: or or like that 's grey , and it would n't be that expensive to have a little bit of metal . no ? marketing: yeah . user interface: that is n't rubber . marketing: and the buttons in the middle . user interface: industrial designer: yeah . marketing: okay so , do you think that 's more of a three then ? three , four ? industrial designer: four i think . well i do n't marketing: four ? industrial designer: what do what project manager: hum . marketing: well we have good reasons for it , so we but we can still put a a four ? industrial designer: okay . user interface: okay . marketing: okay , and final question . um , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: current trends of fruits and veggies , desire for sponginess . project manager: i would say so . marketing: user interface: following that briefing we did . project manager: but maybe more like two 'cause there 's no like pictures of fruit , it 's just sort of naming it by a fruit . industrial designer: yeah . user interface: yeah . project manager: with the with the colours . marketing: yeah . industrial designer: like um the colour scheme names and stuff . user interface: yeah . marketing: no , uh , are the plates interchangeable ? industrial designer: user interface: yeah . marketing: i think i missed a few project manager: yeah . industrial designer: yeah . marketing: they are ? so you can have banana and kiwi and project manager: yeah . industrial designer: yeah . yeah . user interface: yeah . marketing: okay . okay , so that 's something that 's kind of in the making too , like maybe it 'll become more project manager: that 's fashionable in itself to have interchangeable plates . marketing: mm-hmm . industrial designer: it is . user interface: i think w yeah , i think one . well that was our brief and we followed the brief . industrial designer: the thing is , i think if somebody saw that and you said what was that inspired from , i do n't know if you 'd instantly say mango . user interface: well we have n't got a big banana but oh yeah . project manager: be like user interface: no . no . project manager: yeah . marketing: project manager: maybe if it was scented . user interface: oh that would be class . marketing: industrial designer: oh yeah . there we go . that would be great . project manager: yeah we have money for that . um user interface: project manager: alright so based on this evaluation , do we average them out sorta thing ? industrial designer: um marketing: yes we do . so i wh what was i gon na put for that ? project manager: oh . marketing: a two for fashion ? project manager: i would say two . user interface: yeah . two . industrial designer: okay . marketing: okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: one point nine or something ? user interface: it 's industrial designer: it 's marketing: is user interface: yeah . project manager: i do n't know these things . um , between one and two . industrial designer: between one and two . marketing: between okay . industrial designer: so that 's pretty fantastic . user interface: close to two . marketing: um . user interface: yeah . marketing: yeah , that 's very good 'cause the highest we coulda got is one . project manager: alright . user interface: i got marketing: does that seem right then ? user interface: yeah , 'cause we 've a four to bring down . industrial designer: mm . marketing: okay . user interface: uh , aye . industrial designer: it seems like it should be more around two . project manager: yeah . user interface: yeah . uh , should 've added five . industrial designer: do we have an online calculator ? project manager: i 'm attempting to do that right now . user interface: this is . industrial designer: okay . project manager: yeah it is one point nine . ooh . industrial designer: oh wow . well done . user interface: yay . project manager: go heather pauls . industrial designer: well that 's excellent . user interface: marketing: project manager: yeah . alright , now with that over and done with , our next step is to see if we are under budget . and um my computer 's frozen . and now it 's not . okay . so um in our shared folder , if everyone could go there right now , um i 'm going to um steal a cable . marketing: sorry . are you gon na do that ? okay . project manager: um it 's it 's um user interface: is that the project document ? project manager: it 's an excel file . oh . industrial designer: production costs . project manager: yeah . user interface: yeah . project manager: 'kay there we go . um , production costs . and um i have to access that as well . one moment . industrial designer: it says it project manager: 'kay so far i 've added what i think or what is going on ? great . it 's blinking at me . it 's locked for editing . read only . i 'm gon na open up a second one then 'cause it 's locked for editing . i have the original in my um my email account . marketing: oh is it locked 'cause i 'm in it ? project manager: i dunno . industrial designer: i think it just means that we ca n't add any more to it now . marketing: or okay . industrial designer: have you have you completed it ? project manager: no . no , i was hoping that you guys could . industrial designer: oh right . okay . okay . project manager: um , there we go . industrial designer: project manager: okay here we go . so we need to tally up how much our w our product will be costing . so um if you can look up at the screen , um the large screen , industrial designer: yeah . project manager: oh i guess looking at your own too and telling me which one you think . okay we 're using kinetic which is quite a large expense at three euros . industrial designer: yeah . project manager: um we 're using a regular chip . user interface: oh right . industrial designer: yeah . project manager: um , it 's cur it 's double curved , so its curved all around . industrial designer: double double-curved yeah . project manager: that 's another three . we 're already at five . um , we 're using plastic and rubber , industrial designer: yeah . project manager: so good thing plastic is free , we 're at eight . um s user interface: what about a special colour ? project manager: yeah . user interface: are we using that ? project manager: i guess we should do it just for one kind . so it 's like special colour well we 'll have two colours industrial designer: yeah . project manager: right ? well one colour for the case , one colour for the buttons . industrial designer: yeah . project manager: so we can industrial designer: mm-hmm . user interface: yeah . project manager: um , we have push button interface , so that 's inexpensive . and um we have a special colour for the button , and we also have a special form . and a special material . user interface: and a special material . yeah . project manager: which puts us just barely under budget . industrial designer: oof . project manager: hurray . industrial designer: congratulations guys . project manager: yeah . good work guys . user interface: marketing: mm . 's good . project manager: so um our operating cost is twelve twenty euros . user interface: that 's good . project manager: awesome . and back to our powerpoint . so we 've 'kay . yes we are . so we need to do a product evaluation , again , user interface: project manager: which is probably um i dunno . a different extension of a industrial designer: of the actual project rather than the product ? user interface: yeah . project manager: hmm . industrial designer: a project ? is is project manager: yeah 'cause we 're talking about leadership , teamwork . industrial designer: yeah . so wh how we actually went round uh about doing it . project manager: yeah . alright so um do you guys feel like there was room for creativity ? industrial designer: i think we were pushed . marketing: mm-hmm . project manager: pushed for creativity ? user interface: industrial designer: i mean we were n't really given a lot of time , or materials , yeah , to go about our design task . user interface: the ma or materials . industrial designer: so i think we could 've done with a bit more time . user interface: yeah . project manager: ye okay . industrial designer: project manager: so it 'd be like need more time and materials . but you were allowed m creativity ? industrial designer: yeah . project manager: i think so as like but you were supposed to have creativ industrial designer: yeah . marketing: yeah and the conceptual and functional . like we were very creative in in coming up with an idea i guess , but m industrial designer: yeah . user interface: yeah . industrial designer: well we were just limited by resources really and like if we had decided to use the lcd screen , and like solar power backup and everything , then we would n't have been able to afford that . marketing: when we can down to it . user interface: yeah . project manager: right . marketing: okay . industrial designer: so that did limit creativity . user interface: creativity . project manager: right industrial designer: just resources . marketing: mm-hmm . project manager: okay industrial designer: but yeah . the fruit and veg idea . project manager: great . user interface: marketing: project manager: leadership ? is this me being like , guys do you like me ? um . user interface: marketing: yeah . industrial designer: marketing: good leadership , i think we stayed on task . user interface: yeah . project manager: yeah . industrial designer: yeah we did . we 've , uh seeing as we 've come out with what we intended . a pro um a product within the budget . i think that 's a sign of good leadership marketing: mm-hmm . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: yeah . industrial designer: so you know i think it 's been fine . marketing: and the timing was good . we never were pushed for time , or sat around doing nothing , so industrial designer: yeah . good timing . user interface: yeah . project manager: oop okay . user interface: marketing: project manager: teamwork ? industrial designer: and project manager of course . project manager: i think we worked great as a team . yeah ? industrial designer: yeah . user interface: yeah . marketing: was good teamwork . i think we are well-suited to our roles . user interface: yeah . industrial designer: yeah . user interface: project manager: alright how were our means ? industrial designer: um project manager: we needed more play doh colours . user interface: yeah . industrial designer: yeah and more play doh , marketing: industrial designer: 'cause that was all the red we had . project manager: yeah . industrial designer: so even if we wanted to make a bigger prototype , we would n't have been able to . user interface: yeah , it c it might 've been bigger . project manager: marketing: oh really ? project manager: but ever everything else was satisfactory ? marketing: okay . project manager: is that good user interface: yeah . marketing: yeah . the computer programmes are good . industrial designer: yeah . it could be really straightforward for the computer . marketing: the industrial designer: i think the only thing was having to remember to you know to tick the okays marketing: yeah . i do n't think there was anything user interface: marketing: yeah . industrial designer: but i think i was the only one who struggled with that . project manager: user interface: marketing: user interface: i 'm actually not sure if i 've saved my presentations . project manager: yeah ? marketing: project manager: industrial designer: mm . uh me too . marketing: they 'll probably still be there . industrial designer: yeah . project manager: new ideas found . i do n't really know what that means . user interface: industrial designer: well i think we 've all learnt stuff from each other , marketing: um industrial designer: like the n um user interface: yeah . through discussion . industrial designer: yeah . just about each different . got new ideas from each other . marketing: i 'm not sure , new ideas found . project manager: hmm ? marketing: yeah well i guess we really it we bounced off of each other , which was cool . project manager: yeah . user interface: yeah . marketing: like based on marketing stuff and then you 'd say something about interface and industrial designer: yeah . project manager: yeah . marketing: yeah , worked well . user interface: and we were a able to modify each other 's ideas marketing: mm-hmm . industrial designer: yeah . user interface: to fit in with our areas of expertise . project manager: yeah . each other 's marketing: oh does it have smart materials by the way ? industrial designer: sorry ? marketing: does it have smart materials ? project manager: mm . industrial designer: oh yeah . marketing: oh yeah . industrial designer: well mm , did it come into the into user interface: if if it if it industrial designer: i dunno if we counted that in the costs . user interface: if it can be afforded . project manager: okay ? well with that achieved , our last slide is our closing slide . user interface: project manager: yes our costs are within budget . it 's evaluated generally positively . industrial designer: yes . marketing: mm-hmm . user interface: yeah . project manager: and um do n't forget to complete final questionnaire and meeting summary . marketing: mm-hmm . project manager: then we celebrate industrial designer: uh . fantastic . user interface: yay . marketing: by watching tv ? project manager: in such a way that i have no idea . user interface: industrial designer: okay , brilliant . project manager: alright ? industrial designer: thank you very much . user interface: yeah . project manager: okay , bye . user interface: marketing: mm . conclusion ? dadada . </s> [SEP]what did the team discuss during the product evaluation ?

the team agreed that the prototype had a fancy look-and-feels once they did not choose the traditional ugly black and grey color but incorporated the company 's color . although , there were only push buttons and no led display , the incorporation of the kinetic energy , making the device more durable and rubber material made it technologically innovative . moreover , the team thought the device was easy to use and good looking but project manager suggested that the company logo could be smaller . besides , the device 's simplistic made it stand out and customers were willing to pay a little more for that and its good appearance . last but not least , the device could match the operating behavior of the average user and the alarming function , a light would vibrate , added value to the device .

what did the team discuss about the product cost ?[SEP] <s>project manager: okay . here we go . alright , the agenda for thi oh . alright . um the agenda for this meeting is um we 'll initially have the prototype presentation by our two designers . and then we will evaluate it , given the criteria that um that we gave gave it . and um talk about our finances , whether we were under or over our budget . i have a um a spreadsheet where we can calculate um our prices for every aspect of of what we 've made , given our options . and um evaluate the product , as a group . industrial designer: okay . project manager: and um so first we 'll have the prototype presentation . do you need the um powerpoint for this ? industrial designer: um yeah . i just got a few slides , so show them . project manager: alright . industrial designer: thank you . do you want to present it ? user interface: um industrial designer: yeah , here we are . user interface: this is what we came up with . it 's a pretty simple design . it 's um based on a mango ? yeah . and we marketing: project manager: on ? industrial designer: mango shape . project manager: a mango . okay . user interface: yeah . and we have the company logo here and this will be the infrared here industrial designer: the l_e_d_ . user interface: and this 'll be the power point , the on off button kind project manager: oh . okay . user interface: yeah . marketing: i 'm sorry . project manager: oops . marketing: what was the where 's the l_e_d_ ? user interface: it 's in the middle of one of the little r_s . marketing: oh . okay . user interface: and then the other one is the power . and uh we just have a simple design . we wanted it all to be industrial designer: so it 's palm-held . user interface: accessible from your thumb industrial designer: yeah . user interface: yeah palm-held project manager: yeah . user interface: and all the buttons are accessible from your thumb . project manager: notice you have a number ten button . user interface: so you do n't have to oh that was a mistake , was n't it ? project manager: okay . industrial designer: you just need the nought . user interface: right no , that 's a zero . marketing: user interface: take that one off . sorry . i was in charge of the numbers . project manager: no problem . industrial designer: marketing: project manager: ah . user interface: and this is just if you 've got like eleven or twelve or thirt the plus . industrial designer: so one plus one would be eleven , user interface: you can go one , three or something . industrial designer: or project manager: oh . you press a plus button ? user interface: you press that first and then you go one three yeah . project manager: oh okay . i 've never heard of that kind before . user interface: well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: yeah . industrial designer: yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you 'd just go to channel two , instead of twelve . project manager: yeah . marketing: oh , there 's no e project manager: oh . industrial designer: so if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . user interface: so the plus and then marketing: okay . user interface: yeah . project manager: i marketing: okay . project manager: but would you have to go zero plus one if you wanted to go to channel one or two ? user interface: no no , th all that 's why we have all these numbers . these numbers um these numbers all work independently up to nine . project manager: yeah but i mean if you press , it 'll go to that channel right away . 'cause you got ta press the plus afterwards . user interface: yeah . oh no . uh , the plus is only for if you 're going past the number nine . project manager: yeah i know , but if if i wan na go to say number like sixty five , channel sixty five , if i press the six it 'll go to channel six , and then i 'll press the plus , and then it 'll go to six and then put the five and it 'll go to sixty five ? marketing: sixty . user interface: you p oh . no you press the plus first . industrial designer: oh . user interface: i i well it does n't we have n't really s i would 've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: well i do n't mind , we can further define that . user interface: what do you think is simpler ? project manager: i th um user interface: it 's a industrial designer: i would n't have thought it 'd be a problem that it went to channel six first , in like on the way to channel sixty five . user interface: yeah . project manager: yeah it would n't be a problem . but i was just wondering industrial designer: but i suppose it 's not as snappy . user interface: yeah . project manager: like as long as we realise that 's what it 'll do . marketing: well the there is a there 's a delay on remotes i think . user interface: oops . yeah . marketing: where you can have it industrial designer: yeah . marketing: it 's like a five second input time . industrial designer: yeah . if you do n't put it marketing: so as long as you hit them dada industrial designer: yeah . yeah , user interface: yeah . industrial designer: that yeah . marketing: it should be fine . project manager: yeah . marketing: as long as there 's not a big pause between the t hitting the two buttons . industrial designer: mm-hmm . user interface: yeah . so industrial designer: um marketing: was there so on the top there is volume and industrial designer: and channel , user interface: a channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: channel up volume up . okay cool . project manager: c_ and v_ . user interface: just so we can flick project manager: right , where um where 's the power button ? marketing: yeah . user interface: it 's in the middle of one of the little r_s . industrial designer: it 's the bigger r_ . marketing: it 's the r_ . project manager: oh okay . industrial designer: so it 's just like . user interface: yeah , project manager: yeah . user interface: so it 's all accessible . without m taking your hand off the remote . industrial designer: we deci project manager: yeah . industrial designer: yeah um we went for like a a circular design for the numbers marketing: mm-hmm . industrial designer: because we thought that 's kind of a more natural movement than just going like that with your thumb . project manager: oh okay . industrial designer: uh e ergonomics are all considered . project manager: yeah . marketing: mm-hmm . project manager: ergonomic , definitely ergonomic . user interface: and it might actually help with the repetitive stress injury as well . marketing: industrial designer: it could cause another type of repetitive stress injury though . user interface: okay . industrial designer: but yeah , no i mean it 's a different movement marketing: industrial designer: so yeah . user interface: yeah . industrial designer: um and the feel of it , i mean , we 've made this out of play doh , which is representing the , you know , the rubber , and the spongy rubberness . project manager: user interface: project manager: the spon yeah . user interface: yeah . industrial designer: um 'cause it was said before in the material specification that this the this anti-r_s_i_ um material is often used in stress balls so this has got a you know a bit of give to it , project manager: yeah . industrial designer: and it just feels feels different . user interface: yeah . project manager: bit of a stress ball feel . industrial designer: would you like to feel it yourselves ? user interface: yeah . project manager: yes . i would . industrial designer: how it fits in the palm of your hand ? marketing: project manager: my goodness . industrial designer: thanks . marketing: project manager: there you go . industrial designer: and you ? project manager: genevieve ? marketing: yes project manager: yeah . marketing: . oh it 's nice . oh i think i killed the five . industrial designer: marketing: i did . project manager: and something hmm . marketing: i killed the four . oh god . industrial designer: o okay , as for the colours , we were presented with um a limited range of colours for this prototype . user interface: of play doh yeah . marketing: oh it smells good . industrial designer: but we 're thinking that , seeing as we 're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . or the combination . um and we 're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: oh right . industrial designer: or vanilla might be the most popular if it just uh blends in user interface: 'cause it 'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . project manager: yeah . it looks more think like vanilla and banana would . industrial designer: banana 's more representative of our colour scheme , like the company the yellow and black . project manager: okay yeah . user interface: yeah . industrial designer: so that for corporate identity that would probably be the most strength . user interface: marketing: project manager: industrial designer: i mean watermelon , you know , m probably appealing to the project manager: kinda christmas , you know . industrial designer: yeah , seasonal . user interface: yeah , yeah , yeah . industrial designer: apple green , brown , more kinda trendy , you know , khaki project manager: yeah . user interface: the pomegranate 's kinda girly and funky kind of , project manager: cool . user interface: and then the vanilla 's more for the more sophisticated customer who just wants something that fits in with all decor . project manager: industrial designer: yeah . okay . um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , i mean you do n't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . user interface: yeah . industrial designer: um , as we said the rubber 's probably used for comfort and anti-r_s_i_ and that 's about it . project manager: alright , thank you very much . user interface: project manager: good work everyone . marketing: bravo industrial designer: project manager: alright . and so now that we 've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . industrial designer: mm-hmm . project manager: so , i have something i 'm going to oh wait a minute . marketing: you want the project manager: do you need to do a presentation first ? marketing: i do n't know what order it goes in . project manager: yeah . i 'm gon na check that out for a second . marketing: i have one . industrial designer: mm go project manager: what time is it anyw industrial designer: project manager: oh yeah sorry you 're right . evaluation criteria is next in line . marketing: evaluation cri okay . that 's me . project manager: yeah . marketing: hello . oh there we go . okay . come on my computer . come on . sorry my computer 's giving me technical difficulties . project manager: just press um function eight again . marketing: should i press it again ? last time i did that it sh okay . you 're right . project manager: and then again i think . one more time . marketing: oh . still not there . project manager: yeah . yeah . marketing: okay now i think for this one i could would you guys prefer use the whiteboard or mayb maybe i 'll just do it on right on the screen where you can see it . um , we 're gon na be doing an evaluation report together based on the protoptype that we 've just seen . um and looking looking back at my notes from our both our conceptual and our functional meetings , um i made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . um , and we 'll evaluate as to whether we 've s done what we set out to do . um and we 're gon na do it on a one to seven scale where one is true and seven is false . so basically the lower p the lower the points the better . okay so question number one . does the remote whoops . sorry . oh i 'm not gon na be able um , i 'll do it on the whiteboard . i ca n't change it so i 'm g i 'm gon na ask you to push it down once . project manager: okay . marketing: i 'll write down our scores up on the project manager: ooh . marketing: okay so number one . do we have a fancy look-and-feel ? industrial designer: feel i think . user interface: mm . industrial designer: we 've been quite successful with the rubber coating project manager: yeah . industrial designer: and project manager: the look is a little bit more playful . user interface: well industrial designer: yeah . user interface: yeah . marketing: yeah i guess that depends on your definition of fancy , but it 's definitely different . project manager: oh definitely different yeah . marketing: it 's not your traditional yeah . industrial designer: i think the colour has a lot to do with it . i mean th the colours we were given for making the prototype are n't the colours that i think we would 've necessarily chosen . marketing: mm-hmm . user interface: yeah . industrial designer: it 's not the kind of ooh uh at all sleek project manager: oh you were only given red and black ? industrial designer: red , black and yellow , and orange . project manager: oh okay . user interface: yeah so industrial designer: um user interface: not very sleek and we do n't wan na go for black because most remote controls are black or grey . marketing: yeah . user interface: so we want it to be stand out that way , anyway . project manager: yeah . okay . industrial designer: but if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something user interface: yeah . a metallic-y finish we were thinking . industrial designer: well i know know it 's for rubber . marketing: mm-hmm . project manager: yeah . industrial designer: i mean diff if you can visualise this in nice colours i think it would look quite fancy . user interface: polished . okay yeah . project manager: yeah . marketing: yeah . i kinda i like the potato look . project manager: it 's mango . industrial designer: oh well , potato , mango , fruit and veg . user interface: we we were we were thinking about marketing: it 's very different . it 's what ? project manager: it 's mango . marketing: oh sorry the mango the mango look . industrial designer: potato 's fine . potato 's fine . user interface: yeah . marketing: yeah it is , fruit or vegetable depends on your mood . project manager: industrial designer: yeah . totally . it 's really adaptable . marketing: so i myself would say a one or a two . project manager: yeah . i would say two . personally . user interface: i w i 'd say two i think . marketing: it 's a two ? industrial designer: for the marketing: okay , user interface: fanciness . marketing: and p project manager: yeah . industrial designer: fancy marketing: one being true . so industrial designer: i uh two , three . marketing: two . user interface: yeah . marketing: okay , actu that 's pro that 's gon na get confusing , like that . okay so question number two was is it techn technologically innovative ? so i know we have the kinetic energy which is very innovative . project manager: yeah . industrial designer: yeah and the use of the rubber . marketing: use of the rubber , the use of the l_e_d_ . industrial designer: for the anti-r_s_i_ . user interface: yeah . project manager: yeah . industrial designer: the l_e_d_ use is n't particularly innovative marketing: is n't industrial designer: and we do n't have any scroll buttons , it 's all pushbuttons , user interface: mm . industrial designer: there 's no lcd control , so if we 're thinking about the rest of the market , it 's sort of probably halfway . marketing: mm-hmm . project manager: yeah . industrial designer: in some aspects it is , like we said . project manager: yeah . i 'd say maybe three . user interface: i 'll go for three as well . marketing: yeah . and i think i mean it it 's tough to say because we were we did n't want it to be any more innovative than this , because then that would 've defeated the purpose . project manager: yeah we want it simple . industrial designer: yeah . though it was our specification . user interface: no . would n't be simple , yeah . marketing: so i mean i we 'll put three , but i think we actually reached our goal . project manager: yeah . user interface: yeah . marketing: we did n't want it any more than that . okay question number three . uh , will it be easy to use ? project manager: i think so . yeah . industrial designer: yeah . yeah . user interface: yeah very . marketing: yeah . user interface: i think one for that . marketing: yeah . s yeah project manager: yeah . one . marketing: i think it 's industrial designer: yeah . user interface: yeah . marketing: you ca n't really get confused with that . user interface: no . project manager: th marketing: i mean , there 'll be s we have to work out the uh number the plus system . project manager: the plus number thing . user interface: yeah that 's the only thing yeah . marketing: but once that 's figured out , it should be fine . industrial designer: yeah and perhaps the turning on but user interface: marketing: number four . is this a good-looking remote ? industrial designer: mm . marketing: remember that seventy five percent of users find most remote controls ugly . user interface: it 's definitely industrial designer: again i think the colour comes into this . project manager: yeah colour will definitely be a factor . marketing: mm-hmm . project manager: i think that the logo could be smaller . industrial designer: okay . project manager: and maybe not such a prominent way . user interface: yeah . project manager: maybe like at the bottom , kind of . user interface: but the industrial designer: not in user interface: remember the management said that it it had to be prominent . project manager: oh it just had to be on there i guess . marketing: whoops . user interface: yeah . marketing: should just not touch it . project manager: industrial designer: do n't worry . marketing: this time it 's the three i killed . i was just wondering if it should be like flatter . or industrial designer: i suppose i 've got quite big hands . project manager: i like the appeal of it being like a big glob in your hand . marketing: well user interface: yeah . industrial designer: user interface: but you know what i 've just thought of there now . what where 's it gon na sit in your living room ? is it not gon na fall off the arm of the sofa ? project manager: maybe if the bottom was just sort of flat , and then the rest is like marketing: yeah the bottom could be like ch chopped a bit . user interface: yeah . project manager: round . user interface: but then it would n't sit as comfortably in your hand . marketing: oh . that 's true . project manager: it would still be comfortable i think . we c we could handle it i think . industrial designer: thing is like that , it 's not going anywhere particularly . user interface: yeah . marketing: maybe , it could it could be on the bottom , so you would n't loo like if it 's flat here , so it sits up . industrial designer: yeah . marketing: like that . user interface: oh that would be nice . project manager: ah it 'd fall over all the time though . it 'd be annoying . industrial designer: uh yeah , it 's less um , what 's th ha . user interface: yeah . marketing: i g if it 's weighted maybe . project manager: user interface: project manager: 'kay we 're done designing . industrial designer: h it 's got higher centre of gravity like that . marketing: details , details . project manager: come on . marketing: okay . so , is this a good-looking remote ? would we wan na show it off to our friends ? user interface: three . you would though , 'cause it 's bit it 's more interesting than other remotes . marketing: yeah . project manager: i think , it was another colour and it was like i think it 'd look okay . i think maybe a two . marketing: yeah ? industrial designer: i would definitely go for that rather than like your average plain old remote like that , marketing: i mean i gue yeah , it 's personal taste , but user interface: yeah . marketing: yeah . industrial designer: but definitely in another colour , i 'm not happy with those colours . marketing: okay , so should we say two for that ? project manager: sure . industrial designer: yeah . marketing: yeah ? user interface: yeah . marketing: okay . uh , question number five . what 's um will people be willing to spend twenty five euros on this product ? remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: i think we have to market it in the right way , that um to say that it is simplistic . industrial designer: yeah . marketing: mm-hmm . user interface: so people do n't just see it and think , uh , this is so simplistic , i do n't want to spend twenty five euros . project manager: yeah . user interface: we have to market it . industrial designer: yeah . marketing: yeah it the marketing will have a lot to do with it . industrial designer: and the kinetic energy , shaker-style-y , whoo , user interface: and the kinetic energy part . yeah . project manager: yeah . durable . industrial designer: ooh no . marketing: shake it and the buttons fall off . industrial designer: but you know , those 'll be firmly on . user interface: do n't shake oh no the plus . you 're marketing: no , i guess , i do n't know much about the remote control industry , how much your average sells for , user interface: use the zero . industrial designer: user interface: make a new one . project manager: but you 're our marketing expert . marketing: but i know i am , are n't i ? user interface: i think they 're about ten po ten pound , are n't they ? about ten pounds . fifteen ? marketing: but you do n't have to buy batteries . so in the long term this can actually save you money . industrial designer: mm , yeah , that 's true . user interface: yeah . project manager: oh . exactly . exactly . marketing: so we 'll market it that way too . industrial designer: yeah . good point . marketing: so yeah i think with a good marketing scheme um and the personalisation options , it 'll user interface: project manager: yeah . i would give it a two still though . industrial designer: yeah . yeah . user interface: mm . marketing: yeah . okay number six . can someone read it out ? industrial designer: does this prototype match the operating behaviour of the average user . marketing: or project manager: mm . user interface: yeah . marketing: um yeah . so that was mainly that the statistics industrial designer: yeah . user interface: i think it does very well . project manager: oh yeah . industrial designer: because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: the zap project manager: yeah . industrial designer: and it 's just you wo n't have to think about it . user interface: yeah . marketing: mm-hmm . industrial designer: you do n't have to look down to find them . marketing: industrial designer: they 're clearly there , easy to use . project manager: yeah . industrial designer: simple . user interface: uh marketing: yeah i guess the i think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . industrial designer: yeah . marketing: but they 're not you and i really . industrial designer: mm . project manager: yeah . marketing: so . okay so one ? industrial designer: yeah . user interface: yeah . marketing: okay . number seven . c heather could you push it down ? will this remote control be easy to find when lost ? remember that fifty percent of users lose their remote regularly . project manager: we have the alarm system . marketing: now is there the is the alarm system still was it implemented ? user interface: yeah the bu when you press the alarm system , the lights behind the and it 'll vibra industrial designer: it yeah marketing: industrial designer: l lights on and , or flash as well . but i mean it 's not obviously obvious from the outside that that 's gon na happen 'cause you ca n't s particularly see an alarm . user interface: it 'll be again in the marketing . project manager: i thought the light from the inside was gon na light up . user interface: yeah . the light it will . project manager: or or was it gon na make a noise ? industrial designer: yeah . but when the alarm 's not user interface: but industrial designer: yeah . if you user interface: but both marketing: project manager: you press the button it makes a noise right ? marketing: it turns into a duck and starts quacking . industrial designer: yeah . user interface: yeah . industrial designer: you could s project manager: yeah . awesome . awesome . industrial designer: yeah . user interface: oh , that would be brilliant . marketing: here i am . user interface: i 'd be tempted to industrial designer: well the thing is , if it was had an alarm system , marketing: um industrial designer: i mean , when it when it lights up as we i mean it could light up when the alarm went . but if it was hidden underneath the cushion or something , there would n't be any point . user interface: yeah . industrial designer: so you ca n't see the alarm , but it would light up . user interface: it would have to be in the market project manager: i though w it was gon na make a noise . marketing: okay . industrial designer: yeah . alarm , user interface: yeah but you still could n't see it . industrial designer: but you ca n't see an alarm inside uh the alarm system itself . user interface: it would just be a little speaker on the back or something . project manager: okay . marketing: we oh you 're just explaining why it 's not on the prototype . industrial designer: yeah . yeah . it w yeah . marketing: but yeah , it 'll be there . project manager: oh okay . marketing: so we can we could say that project manager: whoo . okay . industrial designer: sorry . user interface: marketing: we can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . project manager: yeah , totally . industrial designer: yeah . marketing: okay . um industrial designer: sorry heather . user interface: project manager: no problem , mm . industrial designer: that was n't very clear . marketing: question number eight . will it be easy to learn how to use this remote when brand new ? remember that thirty four percent of users usually found it difficult . project manager: totally . marketing: so it has to be yeah , it 's eas they 'll pick it up and they 'll know what to do . user interface: so the plu the plus w once that 's written down on the page that 'll be really simple , marketing: the plus thing needs to be worked on . project manager: yeah . industrial designer: yeah user interface: wo n't it ? industrial designer: i think marketing: yeah . industrial designer: just because it 's we 've decided to reduce it down to the basic buttons , i think that in itself makes it so much easier to use . marketing: well user interface: yeah . marketing: do does it make more sense for the middle one to be an just an enter button ? so then you would have to push two buttons every time at least . project manager: yeah , so it 's just like channel six , six , enter . user interface: that kind of annoys me though , when it 's zero six when you have to press marketing: industrial designer: mm . project manager: yeah but you do n't have to press zeros . user interface: i do n't know why . marketing: you could just press six enter , user interface: oh okay . right . project manager: and then like twelve , enter . industrial designer: and or sixty six enter , y marketing: or one two enter . user interface: alright , aye . marketing: yeah . project manager: yeah . industrial designer: yeah i think that 's probably more straightforward . yeah . good project manager: user interface: yeah . marketing: um , okay so we can user interface: i 'd say w yeah one . marketing: we 'll say yes it 's uh one ? project manager: yeah . user interface: yeah . marketing: okay . industrial designer: ooh . mm . marketing: question number nine . industrial designer: oh . marketing: uh , will it minimise the effects of r_s_i_ , which was repeated strain injury ? industrial designer: injury . user interface: yeah . marketing: um , which affected over a quarter of users . user interface: hmm . marketing: s project manager: i think so . it 's like right in the user interface: but if you 're zapping project manager: your thumb might get a little bit uh industrial designer: yeah , that 's what i was thinking . user interface: yeah . i do n't think it will f industrial designer: we may have to do some more research into other strain injuries that we do n't know about . user interface: yeah , project manager: yeah . user interface: the biology . project manager: but it is soft . industrial designer: mm-hmm . marketing: it 's soft , project manager: and that 's kind of what the um marketing: and user interface: mm . industrial designer: mm . project manager: the powerpoint slide thing said would be good for r_s_i_ , marketing: and people could industrial designer: yeah . user interface: yeah . marketing: mm-hmm . project manager: so maybe it is but marketing: i do n't know what other options there are . industrial designer: i think we 're getting project manager: yeah . industrial designer: that 's true . marketing: could i mean , you could hold it in your left hand and d use your index finger . industrial designer: mm . marketing: but there 's not really any other options unless it 's like a keyboard . project manager: yeah . user interface: yeah . marketing: so , i think we did as as much as you can with a remote control . project manager: yeah . marketing: so , one or two do you think ? industrial designer: i think user interface: i i 'd say t industrial designer: yeah , i think too . user interface: two . yeah project manager: yeah . marketing: two okay . okay number ten . did we somehow incorporate the company colour and logo ? project manager: yes we did . industrial designer: user interface: yeah . marketing: now is the colour gon na be there even if it 's like vanilla ? user interface: n we we ca n't really do that marketing: is the yellow user interface: because for example on the banana theme we ca n't have it as being yellow . industrial designer: user interface: it wo n't stand out . marketing: mm-hmm . user interface: so n it 's not always gon na be the same colour . marketing: it sounds like the colour 's something that we project manager: well , yeah the colours are yellow and grey . industrial designer: yeah . user interface: gray , yeah . project manager: so it could be grey on the banana one . user interface: yeah , could be grey . project manager: yeah . marketing: but i mean the yell yeah d yellow 's ugly though , user interface: yeah that 's right , marketing: depending on the user interface: we did n't even rea marketing: so i think we 'll have to talk to our executive managers , and see if we can get away with just the r_r_ . industrial designer: mm . yeah . i think this is the user interface: yeah . industrial designer: the factor that we 've been least successful in confronting . marketing: okay . user interface: perhaps a metallic project manager: mm , yeah . user interface: or or like that 's grey , and it would n't be that expensive to have a little bit of metal . no ? marketing: yeah . user interface: that is n't rubber . marketing: and the buttons in the middle . user interface: industrial designer: yeah . marketing: okay so , do you think that 's more of a three then ? three , four ? industrial designer: four i think . well i do n't marketing: four ? industrial designer: what do what project manager: hum . marketing: well we have good reasons for it , so we but we can still put a a four ? industrial designer: okay . user interface: okay . marketing: okay , and final question . um , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: current trends of fruits and veggies , desire for sponginess . project manager: i would say so . marketing: user interface: following that briefing we did . project manager: but maybe more like two 'cause there 's no like pictures of fruit , it 's just sort of naming it by a fruit . industrial designer: yeah . user interface: yeah . project manager: with the with the colours . marketing: yeah . industrial designer: like um the colour scheme names and stuff . user interface: yeah . marketing: no , uh , are the plates interchangeable ? industrial designer: user interface: yeah . marketing: i think i missed a few project manager: yeah . industrial designer: yeah . marketing: they are ? so you can have banana and kiwi and project manager: yeah . industrial designer: yeah . yeah . user interface: yeah . marketing: okay . okay , so that 's something that 's kind of in the making too , like maybe it 'll become more project manager: that 's fashionable in itself to have interchangeable plates . marketing: mm-hmm . industrial designer: it is . user interface: i think w yeah , i think one . well that was our brief and we followed the brief . industrial designer: the thing is , i think if somebody saw that and you said what was that inspired from , i do n't know if you 'd instantly say mango . user interface: well we have n't got a big banana but oh yeah . project manager: be like user interface: no . no . project manager: yeah . marketing: project manager: maybe if it was scented . user interface: oh that would be class . marketing: industrial designer: oh yeah . there we go . that would be great . project manager: yeah we have money for that . um user interface: project manager: alright so based on this evaluation , do we average them out sorta thing ? industrial designer: um marketing: yes we do . so i wh what was i gon na put for that ? project manager: oh . marketing: a two for fashion ? project manager: i would say two . user interface: yeah . two . industrial designer: okay . marketing: okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: one point nine or something ? user interface: it 's industrial designer: it 's marketing: is user interface: yeah . project manager: i do n't know these things . um , between one and two . industrial designer: between one and two . marketing: between okay . industrial designer: so that 's pretty fantastic . user interface: close to two . marketing: um . user interface: yeah . marketing: yeah , that 's very good 'cause the highest we coulda got is one . project manager: alright . user interface: i got marketing: does that seem right then ? user interface: yeah , 'cause we 've a four to bring down . industrial designer: mm . marketing: okay . user interface: uh , aye . industrial designer: it seems like it should be more around two . project manager: yeah . user interface: yeah . uh , should 've added five . industrial designer: do we have an online calculator ? project manager: i 'm attempting to do that right now . user interface: this is . industrial designer: okay . project manager: yeah it is one point nine . ooh . industrial designer: oh wow . well done . user interface: yay . project manager: go heather pauls . industrial designer: well that 's excellent . user interface: marketing: project manager: yeah . alright , now with that over and done with , our next step is to see if we are under budget . and um my computer 's frozen . and now it 's not . okay . so um in our shared folder , if everyone could go there right now , um i 'm going to um steal a cable . marketing: sorry . are you gon na do that ? okay . project manager: um it 's it 's um user interface: is that the project document ? project manager: it 's an excel file . oh . industrial designer: production costs . project manager: yeah . user interface: yeah . project manager: 'kay there we go . um , production costs . and um i have to access that as well . one moment . industrial designer: it says it project manager: 'kay so far i 've added what i think or what is going on ? great . it 's blinking at me . it 's locked for editing . read only . i 'm gon na open up a second one then 'cause it 's locked for editing . i have the original in my um my email account . marketing: oh is it locked 'cause i 'm in it ? project manager: i dunno . industrial designer: i think it just means that we ca n't add any more to it now . marketing: or okay . industrial designer: have you have you completed it ? project manager: no . no , i was hoping that you guys could . industrial designer: oh right . okay . okay . project manager: um , there we go . industrial designer: project manager: okay here we go . so we need to tally up how much our w our product will be costing . so um if you can look up at the screen , um the large screen , industrial designer: yeah . project manager: oh i guess looking at your own too and telling me which one you think . okay we 're using kinetic which is quite a large expense at three euros . industrial designer: yeah . project manager: um we 're using a regular chip . user interface: oh right . industrial designer: yeah . project manager: um , it 's cur it 's double curved , so its curved all around . industrial designer: double double-curved yeah . project manager: that 's another three . we 're already at five . um , we 're using plastic and rubber , industrial designer: yeah . project manager: so good thing plastic is free , we 're at eight . um s user interface: what about a special colour ? project manager: yeah . user interface: are we using that ? project manager: i guess we should do it just for one kind . so it 's like special colour well we 'll have two colours industrial designer: yeah . project manager: right ? well one colour for the case , one colour for the buttons . industrial designer: yeah . project manager: so we can industrial designer: mm-hmm . user interface: yeah . project manager: um , we have push button interface , so that 's inexpensive . and um we have a special colour for the button , and we also have a special form . and a special material . user interface: and a special material . yeah . project manager: which puts us just barely under budget . industrial designer: oof . project manager: hurray . industrial designer: congratulations guys . project manager: yeah . good work guys . user interface: marketing: mm . 's good . project manager: so um our operating cost is twelve twenty euros . user interface: that 's good . project manager: awesome . and back to our powerpoint . so we 've 'kay . yes we are . so we need to do a product evaluation , again , user interface: project manager: which is probably um i dunno . a different extension of a industrial designer: of the actual project rather than the product ? user interface: yeah . project manager: hmm . industrial designer: a project ? is is project manager: yeah 'cause we 're talking about leadership , teamwork . industrial designer: yeah . so wh how we actually went round uh about doing it . project manager: yeah . alright so um do you guys feel like there was room for creativity ? industrial designer: i think we were pushed . marketing: mm-hmm . project manager: pushed for creativity ? user interface: industrial designer: i mean we were n't really given a lot of time , or materials , yeah , to go about our design task . user interface: the ma or materials . industrial designer: so i think we could 've done with a bit more time . user interface: yeah . project manager: ye okay . industrial designer: project manager: so it 'd be like need more time and materials . but you were allowed m creativity ? industrial designer: yeah . project manager: i think so as like but you were supposed to have creativ industrial designer: yeah . marketing: yeah and the conceptual and functional . like we were very creative in in coming up with an idea i guess , but m industrial designer: yeah . user interface: yeah . industrial designer: well we were just limited by resources really and like if we had decided to use the lcd screen , and like solar power backup and everything , then we would n't have been able to afford that . marketing: when we can down to it . user interface: yeah . project manager: right . marketing: okay . industrial designer: so that did limit creativity . user interface: creativity . project manager: right industrial designer: just resources . marketing: mm-hmm . project manager: okay industrial designer: but yeah . the fruit and veg idea . project manager: great . user interface: marketing: project manager: leadership ? is this me being like , guys do you like me ? um . user interface: marketing: yeah . industrial designer: marketing: good leadership , i think we stayed on task . user interface: yeah . project manager: yeah . industrial designer: yeah we did . we 've , uh seeing as we 've come out with what we intended . a pro um a product within the budget . i think that 's a sign of good leadership marketing: mm-hmm . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: yeah . industrial designer: so you know i think it 's been fine . marketing: and the timing was good . we never were pushed for time , or sat around doing nothing , so industrial designer: yeah . good timing . user interface: yeah . project manager: oop okay . user interface: marketing: project manager: teamwork ? industrial designer: and project manager of course . project manager: i think we worked great as a team . yeah ? industrial designer: yeah . user interface: yeah . marketing: was good teamwork . i think we are well-suited to our roles . user interface: yeah . industrial designer: yeah . user interface: project manager: alright how were our means ? industrial designer: um project manager: we needed more play doh colours . user interface: yeah . industrial designer: yeah and more play doh , marketing: industrial designer: 'cause that was all the red we had . project manager: yeah . industrial designer: so even if we wanted to make a bigger prototype , we would n't have been able to . user interface: yeah , it c it might 've been bigger . project manager: marketing: oh really ? project manager: but ever everything else was satisfactory ? marketing: okay . project manager: is that good user interface: yeah . marketing: yeah . the computer programmes are good . industrial designer: yeah . it could be really straightforward for the computer . marketing: the industrial designer: i think the only thing was having to remember to you know to tick the okays marketing: yeah . i do n't think there was anything user interface: marketing: yeah . industrial designer: but i think i was the only one who struggled with that . project manager: user interface: marketing: user interface: i 'm actually not sure if i 've saved my presentations . project manager: yeah ? marketing: project manager: industrial designer: mm . uh me too . marketing: they 'll probably still be there . industrial designer: yeah . project manager: new ideas found . i do n't really know what that means . user interface: industrial designer: well i think we 've all learnt stuff from each other , marketing: um industrial designer: like the n um user interface: yeah . through discussion . industrial designer: yeah . just about each different . got new ideas from each other . marketing: i 'm not sure , new ideas found . project manager: hmm ? marketing: yeah well i guess we really it we bounced off of each other , which was cool . project manager: yeah . user interface: yeah . marketing: like based on marketing stuff and then you 'd say something about interface and industrial designer: yeah . project manager: yeah . marketing: yeah , worked well . user interface: and we were a able to modify each other 's ideas marketing: mm-hmm . industrial designer: yeah . user interface: to fit in with our areas of expertise . project manager: yeah . each other 's marketing: oh does it have smart materials by the way ? industrial designer: sorry ? marketing: does it have smart materials ? project manager: mm . industrial designer: oh yeah . marketing: oh yeah . industrial designer: well mm , did it come into the into user interface: if if it if it industrial designer: i dunno if we counted that in the costs . user interface: if it can be afforded . project manager: okay ? well with that achieved , our last slide is our closing slide . user interface: project manager: yes our costs are within budget . it 's evaluated generally positively . industrial designer: yes . marketing: mm-hmm . user interface: yeah . project manager: and um do n't forget to complete final questionnaire and meeting summary . marketing: mm-hmm . project manager: then we celebrate industrial designer: uh . fantastic . user interface: yay . marketing: by watching tv ? project manager: in such a way that i have no idea . user interface: industrial designer: okay , brilliant . project manager: alright ? industrial designer: thank you very much . user interface: yeah . project manager: okay , bye . user interface: marketing: mm . conclusion ? dadada . </s> [SEP]what did the team discuss about the product cost ?

firstly , using kinetic was quite a large expense at three euros . secondly , in terms of the material used on the device , the team decided to use a combination of rubber and plastic to cut costs with one color for the case and one color for the buttons . moreover , the push button interface was inexpensive so the team agreed to add a special form for the case . lastly , ssthe team did not choose joystick , led display or advanced chips , they were able to make the budget under control .

what did the team say about the project and overall process ?[SEP] <s>project manager: okay . here we go . alright , the agenda for thi oh . alright . um the agenda for this meeting is um we 'll initially have the prototype presentation by our two designers . and then we will evaluate it , given the criteria that um that we gave gave it . and um talk about our finances , whether we were under or over our budget . i have a um a spreadsheet where we can calculate um our prices for every aspect of of what we 've made , given our options . and um evaluate the product , as a group . industrial designer: okay . project manager: and um so first we 'll have the prototype presentation . do you need the um powerpoint for this ? industrial designer: um yeah . i just got a few slides , so show them . project manager: alright . industrial designer: thank you . do you want to present it ? user interface: um industrial designer: yeah , here we are . user interface: this is what we came up with . it 's a pretty simple design . it 's um based on a mango ? yeah . and we marketing: project manager: on ? industrial designer: mango shape . project manager: a mango . okay . user interface: yeah . and we have the company logo here and this will be the infrared here industrial designer: the l_e_d_ . user interface: and this 'll be the power point , the on off button kind project manager: oh . okay . user interface: yeah . marketing: i 'm sorry . project manager: oops . marketing: what was the where 's the l_e_d_ ? user interface: it 's in the middle of one of the little r_s . marketing: oh . okay . user interface: and then the other one is the power . and uh we just have a simple design . we wanted it all to be industrial designer: so it 's palm-held . user interface: accessible from your thumb industrial designer: yeah . user interface: yeah palm-held project manager: yeah . user interface: and all the buttons are accessible from your thumb . project manager: notice you have a number ten button . user interface: so you do n't have to oh that was a mistake , was n't it ? project manager: okay . industrial designer: you just need the nought . user interface: right no , that 's a zero . marketing: user interface: take that one off . sorry . i was in charge of the numbers . project manager: no problem . industrial designer: marketing: project manager: ah . user interface: and this is just if you 've got like eleven or twelve or thirt the plus . industrial designer: so one plus one would be eleven , user interface: you can go one , three or something . industrial designer: or project manager: oh . you press a plus button ? user interface: you press that first and then you go one three yeah . project manager: oh okay . i 've never heard of that kind before . user interface: well we just thought , we have all the numbers here , so we wanted something representative of numbers larger than ten and project manager: yeah . industrial designer: yeah because if you on your average um remote , if you press one twice you just go to um or uh say you wanted channel twelve , you press one , and then you go to channel one , and then two then you 'd just go to channel two , instead of twelve . project manager: yeah . marketing: oh , there 's no e project manager: oh . industrial designer: so if you did like one plus two you could go to channel twelve , or two plus two is channel twenty two . user interface: so the plus and then marketing: okay . user interface: yeah . project manager: i marketing: okay . project manager: but would you have to go zero plus one if you wanted to go to channel one or two ? user interface: no no , th all that 's why we have all these numbers . these numbers um these numbers all work independently up to nine . project manager: yeah but i mean if you press , it 'll go to that channel right away . 'cause you got ta press the plus afterwards . user interface: yeah . oh no . uh , the plus is only for if you 're going past the number nine . project manager: yeah i know , but if if i wan na go to say number like sixty five , channel sixty five , if i press the six it 'll go to channel six , and then i 'll press the plus , and then it 'll go to six and then put the five and it 'll go to sixty five ? marketing: sixty . user interface: you p oh . no you press the plus first . industrial designer: oh . user interface: i i well it does n't we have n't really s i would 've thought you pressed the plus first and then the six five , marketing: user interface: but she says plus press which industrial designer: well i do n't mind , we can further define that . user interface: what do you think is simpler ? project manager: i th um user interface: it 's a industrial designer: i would n't have thought it 'd be a problem that it went to channel six first , in like on the way to channel sixty five . user interface: yeah . project manager: yeah it would n't be a problem . but i was just wondering industrial designer: but i suppose it 's not as snappy . user interface: yeah . project manager: like as long as we realise that 's what it 'll do . marketing: well the there is a there 's a delay on remotes i think . user interface: oops . yeah . marketing: where you can have it industrial designer: yeah . marketing: it 's like a five second input time . industrial designer: yeah . if you do n't put it marketing: so as long as you hit them dada industrial designer: yeah . yeah , user interface: yeah . industrial designer: that yeah . marketing: it should be fine . project manager: yeah . marketing: as long as there 's not a big pause between the t hitting the two buttons . industrial designer: mm-hmm . user interface: yeah . so industrial designer: um marketing: was there so on the top there is volume and industrial designer: and channel , user interface: a channel . industrial designer: which is so you could just go like that without thinking about it , like marketing: channel up volume up . okay cool . project manager: c_ and v_ . user interface: just so we can flick project manager: right , where um where 's the power button ? marketing: yeah . user interface: it 's in the middle of one of the little r_s . industrial designer: it 's the bigger r_ . marketing: it 's the r_ . project manager: oh okay . industrial designer: so it 's just like . user interface: yeah , project manager: yeah . user interface: so it 's all accessible . without m taking your hand off the remote . industrial designer: we deci project manager: yeah . industrial designer: yeah um we went for like a a circular design for the numbers marketing: mm-hmm . industrial designer: because we thought that 's kind of a more natural movement than just going like that with your thumb . project manager: oh okay . industrial designer: uh e ergonomics are all considered . project manager: yeah . marketing: mm-hmm . project manager: ergonomic , definitely ergonomic . user interface: and it might actually help with the repetitive stress injury as well . marketing: industrial designer: it could cause another type of repetitive stress injury though . user interface: okay . industrial designer: but yeah , no i mean it 's a different movement marketing: industrial designer: so yeah . user interface: yeah . industrial designer: um and the feel of it , i mean , we 've made this out of play doh , which is representing the , you know , the rubber , and the spongy rubberness . project manager: user interface: project manager: the spon yeah . user interface: yeah . industrial designer: um 'cause it was said before in the material specification that this the this anti-r_s_i_ um material is often used in stress balls so this has got a you know a bit of give to it , project manager: yeah . industrial designer: and it just feels feels different . user interface: yeah . project manager: bit of a stress ball feel . industrial designer: would you like to feel it yourselves ? user interface: yeah . project manager: yes . i would . industrial designer: how it fits in the palm of your hand ? marketing: project manager: my goodness . industrial designer: thanks . marketing: project manager: there you go . industrial designer: and you ? project manager: genevieve ? marketing: yes project manager: yeah . marketing: . oh it 's nice . oh i think i killed the five . industrial designer: marketing: i did . project manager: and something hmm . marketing: i killed the four . oh god . industrial designer: o okay , as for the colours , we were presented with um a limited range of colours for this prototype . user interface: of play doh yeah . marketing: oh it smells good . industrial designer: but we 're thinking that , seeing as we 're having it in interchangeable casing anyway , that this is not necessarily a representation of the true colours that we would necessarily use . or the combination . um and we 're thinking to carry-on with the fruit and vegetable theme , the colour um combination just could just be named after different fruit , like banana could be black and yellow , watermelon red and green , project manager: oh right . industrial designer: or vanilla might be the most popular if it just uh blends in user interface: 'cause it 'd be quite subtle and industrial designer: more settled cream instead of the others are all a bit garish . project manager: yeah . it looks more think like vanilla and banana would . industrial designer: banana 's more representative of our colour scheme , like the company the yellow and black . project manager: okay yeah . user interface: yeah . industrial designer: so that for corporate identity that would probably be the most strength . user interface: marketing: project manager: industrial designer: i mean watermelon , you know , m probably appealing to the project manager: kinda christmas , you know . industrial designer: yeah , seasonal . user interface: yeah , yeah , yeah . industrial designer: apple green , brown , more kinda trendy , you know , khaki project manager: yeah . user interface: the pomegranate 's kinda girly and funky kind of , project manager: cool . user interface: and then the vanilla 's more for the more sophisticated customer who just wants something that fits in with all decor . project manager: industrial designer: yeah . okay . um yeah we thought of the components it was definitely um a focus of ergonomics and just a single ha handheld device , i mean you do n't need to use both hands , one hand to hold this and type in with the other , you can just use your thumb . user interface: yeah . industrial designer: um , as we said the rubber 's probably used for comfort and anti-r_s_i_ and that 's about it . project manager: alright , thank you very much . user interface: project manager: good work everyone . marketing: bravo industrial designer: project manager: alright . and so now that we 've we have a prototype , uh we need to go over the finances and seeing if this prototype matches uh what our budget can handle . industrial designer: mm-hmm . project manager: so , i have something i 'm going to oh wait a minute . marketing: you want the project manager: do you need to do a presentation first ? marketing: i do n't know what order it goes in . project manager: yeah . i 'm gon na check that out for a second . marketing: i have one . industrial designer: mm go project manager: what time is it anyw industrial designer: project manager: oh yeah sorry you 're right . evaluation criteria is next in line . marketing: evaluation cri okay . that 's me . project manager: yeah . marketing: hello . oh there we go . okay . come on my computer . come on . sorry my computer 's giving me technical difficulties . project manager: just press um function eight again . marketing: should i press it again ? last time i did that it sh okay . you 're right . project manager: and then again i think . one more time . marketing: oh . still not there . project manager: yeah . yeah . marketing: okay now i think for this one i could would you guys prefer use the whiteboard or mayb maybe i 'll just do it on right on the screen where you can see it . um , we 're gon na be doing an evaluation report together based on the protoptype that we 've just seen . um and looking looking back at my notes from our both our conceptual and our functional meetings , um i made a list of what our original requirements and goals were , um , back to our kick-off meeting this morning . um , and we 'll evaluate as to whether we 've s done what we set out to do . um and we 're gon na do it on a one to seven scale where one is true and seven is false . so basically the lower p the lower the points the better . okay so question number one . does the remote whoops . sorry . oh i 'm not gon na be able um , i 'll do it on the whiteboard . i ca n't change it so i 'm g i 'm gon na ask you to push it down once . project manager: okay . marketing: i 'll write down our scores up on the project manager: ooh . marketing: okay so number one . do we have a fancy look-and-feel ? industrial designer: feel i think . user interface: mm . industrial designer: we 've been quite successful with the rubber coating project manager: yeah . industrial designer: and project manager: the look is a little bit more playful . user interface: well industrial designer: yeah . user interface: yeah . marketing: yeah i guess that depends on your definition of fancy , but it 's definitely different . project manager: oh definitely different yeah . marketing: it 's not your traditional yeah . industrial designer: i think the colour has a lot to do with it . i mean th the colours we were given for making the prototype are n't the colours that i think we would 've necessarily chosen . marketing: mm-hmm . user interface: yeah . industrial designer: it 's not the kind of ooh uh at all sleek project manager: oh you were only given red and black ? industrial designer: red , black and yellow , and orange . project manager: oh okay . user interface: yeah so industrial designer: um user interface: not very sleek and we do n't wan na go for black because most remote controls are black or grey . marketing: yeah . user interface: so we want it to be stand out that way , anyway . project manager: yeah . okay . industrial designer: but if you can imagine that in like a s just a maybe uh a kind of pale metallic-y finish or something user interface: yeah . a metallic-y finish we were thinking . industrial designer: well i know know it 's for rubber . marketing: mm-hmm . project manager: yeah . industrial designer: i mean diff if you can visualise this in nice colours i think it would look quite fancy . user interface: polished . okay yeah . project manager: yeah . marketing: yeah . i kinda i like the potato look . project manager: it 's mango . industrial designer: oh well , potato , mango , fruit and veg . user interface: we we were we were thinking about marketing: it 's very different . it 's what ? project manager: it 's mango . marketing: oh sorry the mango the mango look . industrial designer: potato 's fine . potato 's fine . user interface: yeah . marketing: yeah it is , fruit or vegetable depends on your mood . project manager: industrial designer: yeah . totally . it 's really adaptable . marketing: so i myself would say a one or a two . project manager: yeah . i would say two . personally . user interface: i w i 'd say two i think . marketing: it 's a two ? industrial designer: for the marketing: okay , user interface: fanciness . marketing: and p project manager: yeah . industrial designer: fancy marketing: one being true . so industrial designer: i uh two , three . marketing: two . user interface: yeah . marketing: okay , actu that 's pro that 's gon na get confusing , like that . okay so question number two was is it techn technologically innovative ? so i know we have the kinetic energy which is very innovative . project manager: yeah . industrial designer: yeah and the use of the rubber . marketing: use of the rubber , the use of the l_e_d_ . industrial designer: for the anti-r_s_i_ . user interface: yeah . project manager: yeah . industrial designer: the l_e_d_ use is n't particularly innovative marketing: is n't industrial designer: and we do n't have any scroll buttons , it 's all pushbuttons , user interface: mm . industrial designer: there 's no lcd control , so if we 're thinking about the rest of the market , it 's sort of probably halfway . marketing: mm-hmm . project manager: yeah . industrial designer: in some aspects it is , like we said . project manager: yeah . i 'd say maybe three . user interface: i 'll go for three as well . marketing: yeah . and i think i mean it it 's tough to say because we were we did n't want it to be any more innovative than this , because then that would 've defeated the purpose . project manager: yeah we want it simple . industrial designer: yeah . though it was our specification . user interface: no . would n't be simple , yeah . marketing: so i mean i we 'll put three , but i think we actually reached our goal . project manager: yeah . user interface: yeah . marketing: we did n't want it any more than that . okay question number three . uh , will it be easy to use ? project manager: i think so . yeah . industrial designer: yeah . yeah . user interface: yeah very . marketing: yeah . user interface: i think one for that . marketing: yeah . s yeah project manager: yeah . one . marketing: i think it 's industrial designer: yeah . user interface: yeah . marketing: you ca n't really get confused with that . user interface: no . project manager: th marketing: i mean , there 'll be s we have to work out the uh number the plus system . project manager: the plus number thing . user interface: yeah that 's the only thing yeah . marketing: but once that 's figured out , it should be fine . industrial designer: yeah and perhaps the turning on but user interface: marketing: number four . is this a good-looking remote ? industrial designer: mm . marketing: remember that seventy five percent of users find most remote controls ugly . user interface: it 's definitely industrial designer: again i think the colour comes into this . project manager: yeah colour will definitely be a factor . marketing: mm-hmm . project manager: i think that the logo could be smaller . industrial designer: okay . project manager: and maybe not such a prominent way . user interface: yeah . project manager: maybe like at the bottom , kind of . user interface: but the industrial designer: not in user interface: remember the management said that it it had to be prominent . project manager: oh it just had to be on there i guess . marketing: whoops . user interface: yeah . marketing: should just not touch it . project manager: industrial designer: do n't worry . marketing: this time it 's the three i killed . i was just wondering if it should be like flatter . or industrial designer: i suppose i 've got quite big hands . project manager: i like the appeal of it being like a big glob in your hand . marketing: well user interface: yeah . industrial designer: user interface: but you know what i 've just thought of there now . what where 's it gon na sit in your living room ? is it not gon na fall off the arm of the sofa ? project manager: maybe if the bottom was just sort of flat , and then the rest is like marketing: yeah the bottom could be like ch chopped a bit . user interface: yeah . project manager: round . user interface: but then it would n't sit as comfortably in your hand . marketing: oh . that 's true . project manager: it would still be comfortable i think . we c we could handle it i think . industrial designer: thing is like that , it 's not going anywhere particularly . user interface: yeah . marketing: maybe , it could it could be on the bottom , so you would n't loo like if it 's flat here , so it sits up . industrial designer: yeah . marketing: like that . user interface: oh that would be nice . project manager: ah it 'd fall over all the time though . it 'd be annoying . industrial designer: uh yeah , it 's less um , what 's th ha . user interface: yeah . marketing: i g if it 's weighted maybe . project manager: user interface: project manager: 'kay we 're done designing . industrial designer: h it 's got higher centre of gravity like that . marketing: details , details . project manager: come on . marketing: okay . so , is this a good-looking remote ? would we wan na show it off to our friends ? user interface: three . you would though , 'cause it 's bit it 's more interesting than other remotes . marketing: yeah . project manager: i think , it was another colour and it was like i think it 'd look okay . i think maybe a two . marketing: yeah ? industrial designer: i would definitely go for that rather than like your average plain old remote like that , marketing: i mean i gue yeah , it 's personal taste , but user interface: yeah . marketing: yeah . industrial designer: but definitely in another colour , i 'm not happy with those colours . marketing: okay , so should we say two for that ? project manager: sure . industrial designer: yeah . marketing: yeah ? user interface: yeah . marketing: okay . uh , question number five . what 's um will people be willing to spend twenty five euros on this product ? remember that eighty percent of users were willing to spend more money when a remote control looked fancy . user interface: i think we have to market it in the right way , that um to say that it is simplistic . industrial designer: yeah . marketing: mm-hmm . user interface: so people do n't just see it and think , uh , this is so simplistic , i do n't want to spend twenty five euros . project manager: yeah . user interface: we have to market it . industrial designer: yeah . marketing: yeah it the marketing will have a lot to do with it . industrial designer: and the kinetic energy , shaker-style-y , whoo , user interface: and the kinetic energy part . yeah . project manager: yeah . durable . industrial designer: ooh no . marketing: shake it and the buttons fall off . industrial designer: but you know , those 'll be firmly on . user interface: do n't shake oh no the plus . you 're marketing: no , i guess , i do n't know much about the remote control industry , how much your average sells for , user interface: use the zero . industrial designer: user interface: make a new one . project manager: but you 're our marketing expert . marketing: but i know i am , are n't i ? user interface: i think they 're about ten po ten pound , are n't they ? about ten pounds . fifteen ? marketing: but you do n't have to buy batteries . so in the long term this can actually save you money . industrial designer: mm , yeah , that 's true . user interface: yeah . project manager: oh . exactly . exactly . marketing: so we 'll market it that way too . industrial designer: yeah . good point . marketing: so yeah i think with a good marketing scheme um and the personalisation options , it 'll user interface: project manager: yeah . i would give it a two still though . industrial designer: yeah . yeah . user interface: mm . marketing: yeah . okay number six . can someone read it out ? industrial designer: does this prototype match the operating behaviour of the average user . marketing: or project manager: mm . user interface: yeah . marketing: um yeah . so that was mainly that the statistics industrial designer: yeah . user interface: i think it does very well . project manager: oh yeah . industrial designer: because marketing: we said industrial designer: yeah , because the most accessible buttons are the volume and the and the channel-changing . user interface: the zap project manager: yeah . industrial designer: and it 's just you wo n't have to think about it . user interface: yeah . marketing: mm-hmm . industrial designer: you do n't have to look down to find them . marketing: industrial designer: they 're clearly there , easy to use . project manager: yeah . industrial designer: simple . user interface: uh marketing: yeah i guess the i think the key word there is average , 'cause there were some people that used the uh video input and sound and stuff . industrial designer: yeah . marketing: but they 're not you and i really . industrial designer: mm . project manager: yeah . marketing: so . okay so one ? industrial designer: yeah . user interface: yeah . marketing: okay . number seven . c heather could you push it down ? will this remote control be easy to find when lost ? remember that fifty percent of users lose their remote regularly . project manager: we have the alarm system . marketing: now is there the is the alarm system still was it implemented ? user interface: yeah the bu when you press the alarm system , the lights behind the and it 'll vibra industrial designer: it yeah marketing: industrial designer: l lights on and , or flash as well . but i mean it 's not obviously obvious from the outside that that 's gon na happen 'cause you ca n't s particularly see an alarm . user interface: it 'll be again in the marketing . project manager: i thought the light from the inside was gon na light up . user interface: yeah . the light it will . project manager: or or was it gon na make a noise ? industrial designer: yeah . but when the alarm 's not user interface: but industrial designer: yeah . if you user interface: but both marketing: project manager: you press the button it makes a noise right ? marketing: it turns into a duck and starts quacking . industrial designer: yeah . user interface: yeah . industrial designer: you could s project manager: yeah . awesome . awesome . industrial designer: yeah . user interface: oh , that would be brilliant . marketing: here i am . user interface: i 'd be tempted to industrial designer: well the thing is , if it was had an alarm system , marketing: um industrial designer: i mean , when it when it lights up as we i mean it could light up when the alarm went . but if it was hidden underneath the cushion or something , there would n't be any point . user interface: yeah . industrial designer: so you ca n't see the alarm , but it would light up . user interface: it would have to be in the market project manager: i though w it was gon na make a noise . marketing: okay . industrial designer: yeah . alarm , user interface: yeah but you still could n't see it . industrial designer: but you ca n't see an alarm inside uh the alarm system itself . user interface: it would just be a little speaker on the back or something . project manager: okay . marketing: we oh you 're just explaining why it 's not on the prototype . industrial designer: yeah . yeah . it w yeah . marketing: but yeah , it 'll be there . project manager: oh okay . marketing: so we can we could say that project manager: whoo . okay . industrial designer: sorry . user interface: marketing: we can give it a one , because compared to every other remote ever m ever made , this one will be easier to find . project manager: yeah , totally . industrial designer: yeah . marketing: okay . um industrial designer: sorry heather . user interface: project manager: no problem , mm . industrial designer: that was n't very clear . marketing: question number eight . will it be easy to learn how to use this remote when brand new ? remember that thirty four percent of users usually found it difficult . project manager: totally . marketing: so it has to be yeah , it 's eas they 'll pick it up and they 'll know what to do . user interface: so the plu the plus w once that 's written down on the page that 'll be really simple , marketing: the plus thing needs to be worked on . project manager: yeah . industrial designer: yeah user interface: wo n't it ? industrial designer: i think marketing: yeah . industrial designer: just because it 's we 've decided to reduce it down to the basic buttons , i think that in itself makes it so much easier to use . marketing: well user interface: yeah . marketing: do does it make more sense for the middle one to be an just an enter button ? so then you would have to push two buttons every time at least . project manager: yeah , so it 's just like channel six , six , enter . user interface: that kind of annoys me though , when it 's zero six when you have to press marketing: industrial designer: mm . project manager: yeah but you do n't have to press zeros . user interface: i do n't know why . marketing: you could just press six enter , user interface: oh okay . right . project manager: and then like twelve , enter . industrial designer: and or sixty six enter , y marketing: or one two enter . user interface: alright , aye . marketing: yeah . project manager: yeah . industrial designer: yeah i think that 's probably more straightforward . yeah . good project manager: user interface: yeah . marketing: um , okay so we can user interface: i 'd say w yeah one . marketing: we 'll say yes it 's uh one ? project manager: yeah . user interface: yeah . marketing: okay . industrial designer: ooh . mm . marketing: question number nine . industrial designer: oh . marketing: uh , will it minimise the effects of r_s_i_ , which was repeated strain injury ? industrial designer: injury . user interface: yeah . marketing: um , which affected over a quarter of users . user interface: hmm . marketing: s project manager: i think so . it 's like right in the user interface: but if you 're zapping project manager: your thumb might get a little bit uh industrial designer: yeah , that 's what i was thinking . user interface: yeah . i do n't think it will f industrial designer: we may have to do some more research into other strain injuries that we do n't know about . user interface: yeah , project manager: yeah . user interface: the biology . project manager: but it is soft . industrial designer: mm-hmm . marketing: it 's soft , project manager: and that 's kind of what the um marketing: and user interface: mm . industrial designer: mm . project manager: the powerpoint slide thing said would be good for r_s_i_ , marketing: and people could industrial designer: yeah . user interface: yeah . marketing: mm-hmm . project manager: so maybe it is but marketing: i do n't know what other options there are . industrial designer: i think we 're getting project manager: yeah . industrial designer: that 's true . marketing: could i mean , you could hold it in your left hand and d use your index finger . industrial designer: mm . marketing: but there 's not really any other options unless it 's like a keyboard . project manager: yeah . user interface: yeah . marketing: so , i think we did as as much as you can with a remote control . project manager: yeah . marketing: so , one or two do you think ? industrial designer: i think user interface: i i 'd say t industrial designer: yeah , i think too . user interface: two . yeah project manager: yeah . marketing: two okay . okay number ten . did we somehow incorporate the company colour and logo ? project manager: yes we did . industrial designer: user interface: yeah . marketing: now is the colour gon na be there even if it 's like vanilla ? user interface: n we we ca n't really do that marketing: is the yellow user interface: because for example on the banana theme we ca n't have it as being yellow . industrial designer: user interface: it wo n't stand out . marketing: mm-hmm . user interface: so n it 's not always gon na be the same colour . marketing: it sounds like the colour 's something that we project manager: well , yeah the colours are yellow and grey . industrial designer: yeah . user interface: gray , yeah . project manager: so it could be grey on the banana one . user interface: yeah , could be grey . project manager: yeah . marketing: but i mean the yell yeah d yellow 's ugly though , user interface: yeah that 's right , marketing: depending on the user interface: we did n't even rea marketing: so i think we 'll have to talk to our executive managers , and see if we can get away with just the r_r_ . industrial designer: mm . yeah . i think this is the user interface: yeah . industrial designer: the factor that we 've been least successful in confronting . marketing: okay . user interface: perhaps a metallic project manager: mm , yeah . user interface: or or like that 's grey , and it would n't be that expensive to have a little bit of metal . no ? marketing: yeah . user interface: that is n't rubber . marketing: and the buttons in the middle . user interface: industrial designer: yeah . marketing: okay so , do you think that 's more of a three then ? three , four ? industrial designer: four i think . well i do n't marketing: four ? industrial designer: what do what project manager: hum . marketing: well we have good reasons for it , so we but we can still put a a four ? industrial designer: okay . user interface: okay . marketing: okay , and final question . um , did we stay true to our motto and put the fashion into electronics ? industrial designer: user interface: marketing: current trends of fruits and veggies , desire for sponginess . project manager: i would say so . marketing: user interface: following that briefing we did . project manager: but maybe more like two 'cause there 's no like pictures of fruit , it 's just sort of naming it by a fruit . industrial designer: yeah . user interface: yeah . project manager: with the with the colours . marketing: yeah . industrial designer: like um the colour scheme names and stuff . user interface: yeah . marketing: no , uh , are the plates interchangeable ? industrial designer: user interface: yeah . marketing: i think i missed a few project manager: yeah . industrial designer: yeah . marketing: they are ? so you can have banana and kiwi and project manager: yeah . industrial designer: yeah . yeah . user interface: yeah . marketing: okay . okay , so that 's something that 's kind of in the making too , like maybe it 'll become more project manager: that 's fashionable in itself to have interchangeable plates . marketing: mm-hmm . industrial designer: it is . user interface: i think w yeah , i think one . well that was our brief and we followed the brief . industrial designer: the thing is , i think if somebody saw that and you said what was that inspired from , i do n't know if you 'd instantly say mango . user interface: well we have n't got a big banana but oh yeah . project manager: be like user interface: no . no . project manager: yeah . marketing: project manager: maybe if it was scented . user interface: oh that would be class . marketing: industrial designer: oh yeah . there we go . that would be great . project manager: yeah we have money for that . um user interface: project manager: alright so based on this evaluation , do we average them out sorta thing ? industrial designer: um marketing: yes we do . so i wh what was i gon na put for that ? project manager: oh . marketing: a two for fashion ? project manager: i would say two . user interface: yeah . two . industrial designer: okay . marketing: okay , so our average there , five , six , eight , ten , eleven , twelve , thirteen , fifteen , nineteen , twenty one , divided by eleven project manager: one point nine or something ? user interface: it 's industrial designer: it 's marketing: is user interface: yeah . project manager: i do n't know these things . um , between one and two . industrial designer: between one and two . marketing: between okay . industrial designer: so that 's pretty fantastic . user interface: close to two . marketing: um . user interface: yeah . marketing: yeah , that 's very good 'cause the highest we coulda got is one . project manager: alright . user interface: i got marketing: does that seem right then ? user interface: yeah , 'cause we 've a four to bring down . industrial designer: mm . marketing: okay . user interface: uh , aye . industrial designer: it seems like it should be more around two . project manager: yeah . user interface: yeah . uh , should 've added five . industrial designer: do we have an online calculator ? project manager: i 'm attempting to do that right now . user interface: this is . industrial designer: okay . project manager: yeah it is one point nine . ooh . industrial designer: oh wow . well done . user interface: yay . project manager: go heather pauls . industrial designer: well that 's excellent . user interface: marketing: project manager: yeah . alright , now with that over and done with , our next step is to see if we are under budget . and um my computer 's frozen . and now it 's not . okay . so um in our shared folder , if everyone could go there right now , um i 'm going to um steal a cable . marketing: sorry . are you gon na do that ? okay . project manager: um it 's it 's um user interface: is that the project document ? project manager: it 's an excel file . oh . industrial designer: production costs . project manager: yeah . user interface: yeah . project manager: 'kay there we go . um , production costs . and um i have to access that as well . one moment . industrial designer: it says it project manager: 'kay so far i 've added what i think or what is going on ? great . it 's blinking at me . it 's locked for editing . read only . i 'm gon na open up a second one then 'cause it 's locked for editing . i have the original in my um my email account . marketing: oh is it locked 'cause i 'm in it ? project manager: i dunno . industrial designer: i think it just means that we ca n't add any more to it now . marketing: or okay . industrial designer: have you have you completed it ? project manager: no . no , i was hoping that you guys could . industrial designer: oh right . okay . okay . project manager: um , there we go . industrial designer: project manager: okay here we go . so we need to tally up how much our w our product will be costing . so um if you can look up at the screen , um the large screen , industrial designer: yeah . project manager: oh i guess looking at your own too and telling me which one you think . okay we 're using kinetic which is quite a large expense at three euros . industrial designer: yeah . project manager: um we 're using a regular chip . user interface: oh right . industrial designer: yeah . project manager: um , it 's cur it 's double curved , so its curved all around . industrial designer: double double-curved yeah . project manager: that 's another three . we 're already at five . um , we 're using plastic and rubber , industrial designer: yeah . project manager: so good thing plastic is free , we 're at eight . um s user interface: what about a special colour ? project manager: yeah . user interface: are we using that ? project manager: i guess we should do it just for one kind . so it 's like special colour well we 'll have two colours industrial designer: yeah . project manager: right ? well one colour for the case , one colour for the buttons . industrial designer: yeah . project manager: so we can industrial designer: mm-hmm . user interface: yeah . project manager: um , we have push button interface , so that 's inexpensive . and um we have a special colour for the button , and we also have a special form . and a special material . user interface: and a special material . yeah . project manager: which puts us just barely under budget . industrial designer: oof . project manager: hurray . industrial designer: congratulations guys . project manager: yeah . good work guys . user interface: marketing: mm . 's good . project manager: so um our operating cost is twelve twenty euros . user interface: that 's good . project manager: awesome . and back to our powerpoint . so we 've 'kay . yes we are . so we need to do a product evaluation , again , user interface: project manager: which is probably um i dunno . a different extension of a industrial designer: of the actual project rather than the product ? user interface: yeah . project manager: hmm . industrial designer: a project ? is is project manager: yeah 'cause we 're talking about leadership , teamwork . industrial designer: yeah . so wh how we actually went round uh about doing it . project manager: yeah . alright so um do you guys feel like there was room for creativity ? industrial designer: i think we were pushed . marketing: mm-hmm . project manager: pushed for creativity ? user interface: industrial designer: i mean we were n't really given a lot of time , or materials , yeah , to go about our design task . user interface: the ma or materials . industrial designer: so i think we could 've done with a bit more time . user interface: yeah . project manager: ye okay . industrial designer: project manager: so it 'd be like need more time and materials . but you were allowed m creativity ? industrial designer: yeah . project manager: i think so as like but you were supposed to have creativ industrial designer: yeah . marketing: yeah and the conceptual and functional . like we were very creative in in coming up with an idea i guess , but m industrial designer: yeah . user interface: yeah . industrial designer: well we were just limited by resources really and like if we had decided to use the lcd screen , and like solar power backup and everything , then we would n't have been able to afford that . marketing: when we can down to it . user interface: yeah . project manager: right . marketing: okay . industrial designer: so that did limit creativity . user interface: creativity . project manager: right industrial designer: just resources . marketing: mm-hmm . project manager: okay industrial designer: but yeah . the fruit and veg idea . project manager: great . user interface: marketing: project manager: leadership ? is this me being like , guys do you like me ? um . user interface: marketing: yeah . industrial designer: marketing: good leadership , i think we stayed on task . user interface: yeah . project manager: yeah . industrial designer: yeah we did . we 've , uh seeing as we 've come out with what we intended . a pro um a product within the budget . i think that 's a sign of good leadership marketing: mm-hmm . industrial designer: and also our personal coach helped us along the way , user interface: marketing: project manager: yeah . industrial designer: so you know i think it 's been fine . marketing: and the timing was good . we never were pushed for time , or sat around doing nothing , so industrial designer: yeah . good timing . user interface: yeah . project manager: oop okay . user interface: marketing: project manager: teamwork ? industrial designer: and project manager of course . project manager: i think we worked great as a team . yeah ? industrial designer: yeah . user interface: yeah . marketing: was good teamwork . i think we are well-suited to our roles . user interface: yeah . industrial designer: yeah . user interface: project manager: alright how were our means ? industrial designer: um project manager: we needed more play doh colours . user interface: yeah . industrial designer: yeah and more play doh , marketing: industrial designer: 'cause that was all the red we had . project manager: yeah . industrial designer: so even if we wanted to make a bigger prototype , we would n't have been able to . user interface: yeah , it c it might 've been bigger . project manager: marketing: oh really ? project manager: but ever everything else was satisfactory ? marketing: okay . project manager: is that good user interface: yeah . marketing: yeah . the computer programmes are good . industrial designer: yeah . it could be really straightforward for the computer . marketing: the industrial designer: i think the only thing was having to remember to you know to tick the okays marketing: yeah . i do n't think there was anything user interface: marketing: yeah . industrial designer: but i think i was the only one who struggled with that . project manager: user interface: marketing: user interface: i 'm actually not sure if i 've saved my presentations . project manager: yeah ? marketing: project manager: industrial designer: mm . uh me too . marketing: they 'll probably still be there . industrial designer: yeah . project manager: new ideas found . i do n't really know what that means . user interface: industrial designer: well i think we 've all learnt stuff from each other , marketing: um industrial designer: like the n um user interface: yeah . through discussion . industrial designer: yeah . just about each different . got new ideas from each other . marketing: i 'm not sure , new ideas found . project manager: hmm ? marketing: yeah well i guess we really it we bounced off of each other , which was cool . project manager: yeah . user interface: yeah . marketing: like based on marketing stuff and then you 'd say something about interface and industrial designer: yeah . project manager: yeah . marketing: yeah , worked well . user interface: and we were a able to modify each other 's ideas marketing: mm-hmm . industrial designer: yeah . user interface: to fit in with our areas of expertise . project manager: yeah . each other 's marketing: oh does it have smart materials by the way ? industrial designer: sorry ? marketing: does it have smart materials ? project manager: mm . industrial designer: oh yeah . marketing: oh yeah . industrial designer: well mm , did it come into the into user interface: if if it if it industrial designer: i dunno if we counted that in the costs . user interface: if it can be afforded . project manager: okay ? well with that achieved , our last slide is our closing slide . user interface: project manager: yes our costs are within budget . it 's evaluated generally positively . industrial designer: yes . marketing: mm-hmm . user interface: yeah . project manager: and um do n't forget to complete final questionnaire and meeting summary . marketing: mm-hmm . project manager: then we celebrate industrial designer: uh . fantastic . user interface: yay . marketing: by watching tv ? project manager: in such a way that i have no idea . user interface: industrial designer: okay , brilliant . project manager: alright ? industrial designer: thank you very much . user interface: yeah . project manager: okay , bye . user interface: marketing: mm . conclusion ? dadada . </s> [SEP]what did the team say about the project and overall process ?

the team thought that the project manager showed good leadership and that was a must during the teamwork process . besides , they had a really great project design experience and everyone had put efforts into the process and gave opinions to design a good remote control . after all , they have learned a lot from each other as well as the overall customers ' tastes within the industry .

summarize the whole meeting .[SEP] <s>marketing: is this okay ? project manager: uh yeah . fine now . oh , it 's not liking us , it went that-a-way . computer adjusting . oh . uh . okay . so . right . you ready back there ? uh okay . welcome everyone . um this is the kick-off meeting for the day . um we 're the new group uh to create a new remote control for real reaction . as you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . okay . the new remote control is to be original , trendy and user-friendly . that , steph , is your part , is the user-friendliness . the originality um is gon na take all of us . um the trendiness we 'll probably go look at for some marketing research information from you , sarah . um and we 'll get on with it . okay , so we 'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . okay ? right . everybody 's supposed to try out the whiteboard . kate , why do n't you try it first , if you can either bring your things with you , i guess industrial designer: uh yeah , if i can pick up with all these bits and pieces , hang on . project manager: and while you 're doing that we 'll try and figure out how to hook these things on as well , 'cause we 're all gon na have to be able to walk around . industrial designer: uh right , so you want an animal and the characteristics of that animal . project manager: industrial designer: do you have to be able to recognise what animal it is ? um project manager: uh i do not think so , user interface: are we all gon na draw a cat ? project manager: i think it 's just to try out the whiteboard . ah . industrial designer: only animal i could thin i could draw . marketing: i know . industrial designer: its a sort of bunny rabbit cat . user interface: project manager: industrial designer: you can tell it 's not a bunny rabbit by the ears . project manager: uh-huh . industrial designer: um i suppose it should have a mouth as well , sort of project manager: okay . industrial designer: right , yeah . project manager: great . and the characteristics ? industrial designer: um the favourite characteristics of the cat um the whiskers i think , um because they 're the easiest to draw . project manager: uh-huh . industrial designer: in fact , i 'll give it some more project manager: okay . industrial designer: oh , and the tail project manager: fantastic . since you 're handy as well , why do n't you do yours next , steph . i think it 's to get us used to using the pen . industrial designer: yes . um sure it 's not to test our artistic project manager: uh no . a mouse-y ? industrial designer: it 's a mouse . user interface: that 's not a mouse-y , no . industrial designer: no it 's not a mouse . it 's a wombat . project manager: oh . user interface: it 's a ratty . project manager: argh . industrial designer: a what ? project manager: rat . user interface: a ratty . project manager: not a mouse , a rat . industrial designer: a webbed foot . webbed f user interface: it 's clothes . that 's it 's clothes . project manager: industrial designer: oh right . user interface: it 's a ratty with a with a with a very long tail . project manager: and your favourite characteristics of that animal . user interface: i love whiskers . uh they 're intelligent and they 're cheeky and uh fantastic pets project manager: oh . user interface: and very friendly . project manager: okay . kate ? industrial designer: user interface: and they sit on your shoulder and whisper the answers to your homework in your ear when you 're doing your homework . project manager: marketing: thanks . project manager: oh , a fish . industrial designer: gosh , user interface: a shark ? industrial designer: why did n't i think of fish ? that 's even easier to draw than cat . marketing: mm this is very representational fish . project manager: oh , okay . industrial designer: project manager: fine . marketing: um i like them because they 're sleek project manager: favourite characteristics ? marketing: and they have a lot of freedom but they also do n uh swim in groups , project manager: 'kay . marketing: so . project manager: so they have team elements . industrial designer: marketing: do you have a favourite one ? project manager: i 'm afraid i 'm with steph . and i think your pen 's running out of whatever . but i 'm afraid i take the coward 's way out , and the cat 's looking the other way . industrial designer: marketing: project manager: he 's hiding . marketing: project manager: um cats are sometimes very independent . my parents had cats . uh and they can mm decide for themselves what is best . okay . now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we 're to sell it for twenty five euros , with a profit aim ultimately of fifty million euros . that tells you something about how many um we have to sell on an international scale . um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five euros on each one and to make a total profit of fifty million . um the production is to only cost twelve and a half euros per item . now if they cost twelve and a half , you 're selling it for twenty five , you 're making twelve and a half euros each . um and we 're to make a profit of fifty million , that 's t uh can you do the maths and how many are we selling ? marketing: uh yeah . i was just wondering if that 's the um if fifty percent is normal project manager: mark-up ? marketing: b yeah . um i would think would be more like sixty percent . but um let me project manager: okay . marketing: i have two thoughts . one hundred , fifty percent . project manager: marketing: and and your question is how many do we have to sell ? project manager: yes , 'cause our market um is international and your problem is has to do with marketing of you know , you got ta know how many we 're going to be selling to know how big a market you have to target and who is that . marketing: at twenty five . mm-hmm . yeah , that 's um project manager: to give you a pretty good idea of where you 're looking . marketing: so that 's four million of them ? project manager: something like that ? okay . marketing: yeah . project manager: that 's fifty million euros . in order to make fifty million euros , and you 're only getting twelve and a half each marketing: and if we make mm-hmm . project manager: that 's a lot of selling . two four marketing: yeah . four million . project manager: to be fifty , be four million . you 'd have to sell four million . marketing: hmm . project manager: okay ? right . experience with a remote control . any of you use of remote control for a television or d_v_d_ or something ? you 're both nodding , industrial designer: that that that 's the sorta product we 're talking about , one that will work for a in a home environment , for a tvs and marketing: yeah . project manager: all three . well i 've seen some remote controls that are for more than one device at a time , but i also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . user interface: it is true that you always sit around you know , you 're sitting on your sofa and you wan na change something , there 's five different remotes , and one for the d_v_d_ and one for the video and one for cable and one for whatever else . industrial designer: marketing: mm-hmm . y yeah . project manager: and they do n't always talk to each other . user interface: but i presume this is t i presume this is just for television . project manager: do n't know . okay . marketing: project manager: are there any um ideas for the remote ? what would it be for and what group would be be for ? we have to think about that one . marketing: we could make a hello kitty industrial designer: marketing: themed remote . project manager: user interface: i think one in b bright colours would be good . marketing: yeah . industrial designer: i think one that works would be good . marketing: we could totally go for the japan-a-mation . well i mean there 's also the cachet that um uh the japanese make great products . electrical their industrial design is very good . user interface: i think one that does n't have lots of superfluous functions . like i 've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , marketing: yeah . user interface: you know , subtitles , mute , there 's a lotta buttons that i 've got no idea what they do , like . project manager: marketing: well , that 's a really good point , project manager: okay . marketing: because i think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it 's like an uh volume button , you know , you can go in and say mute or or volume . we do n't need to have like the l the numbers if we also have uh uh channel up channel down . user interface: mm . project manager: mm . okay . marketing: mm . we can make it smart like an ipod , you know , make everything menus . user interface: ooh , closing the meeting . project manager: yeah . um i know this sounds like it was very quick , user interface: that was quick . project manager: but the i think that 's the industrial design is the first one , industrial designer: mm . project manager: that 's kate , for the working design . industrial designer: mm-hmm . project manager: and user , that 's you s steph , for the technical functions design , and for marketing the user requirements specification . i think there 's going to be a lot of we have to help each other and work through this as a group , and i think we all , you know , we like our kitty-cat and our rat and our fish , but i think we all have to like each other um to get this done . uh as it says , we 're gon na get individual instructions , but uh i do n't think they allowed a lot of extra time , so i think a little bit of less of this and more at do will set us in good stead . do you all agree ? industrial designer: mm-hmm . user interface: mm-hmm . project manager: alright . um then i do n't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . alright , so this is the end of the first meeting . marketing: okay . industrial designer: 'kay . project manager: thank you all . </s> [SEP]summarize the whole meeting .

project manager introduced the agenda of the meeting , and the group became acquainted with each other . the selling target of the remote control would be set as four million . the group discussed industrial design , working design including the theme of hello kitty and bright colours . they also decided that the remote control was only for television , and its technical functions must be simple and marketing the user requirements specification .