Datasets:

shipWr3ck

/

qmsum_demonstrations

like 0

ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this, And hoMarketing: say eighty commands or so.Project Manager: Yeah.User Interface: Yeah.Industrial Designer: Yeah okay.User Interface: And also the scroller button, how much will it cost. {vocalsound}Industrial Designer: And {disfmarker} Well uh compared to the to s the simpl simpler simplest button.Project Manager: {vocalsound} Yeah. Push push {gap}.Marketing: Mm, the scroll button, {gap} from the survey we never see that people would like to have some scrolling button.Industrial Designer: Yeah. Yeah I think that {disfmarker}Marketing: Because they they just they're just frightened to use the scrollings or {vocalsound} help button.User Interface: Yeah.Industrial Designer: Yeah I I I think that uh well uh as we have seen in the in the presentation uh well uh about uh uh fifty percent of the of the percent n choose the buttonUser Interface: Don't use the buttons.Industrial Designer: so uh I think to have uh five uh simple button is sufficient for our functionality.User Interface: Yeah. Yeah. Yeah. Yeah.Project Manager: It doesn't mean that the other buttons are not necessary or important.Marketing: Yeah. {vocalsound}User Interface: Important.Industrial Designer: Yeah. But {disfmarker}Project Manager: But they are just less used comparMarketing: They're not used much.Project Manager: yeah.Industrial Designer: But the uh the thing is is i is that we can add a functionality on the on the T_V_ screenUser Interface: Yeah.Industrial Designer: like uh a a list of functionUser Interface: Yeah. Mm.Industrial Designer: and then you choose with the with the button to {disfmarker} well you navigateUser Interface: Yeah, yeah. So so the at most {disfmarker} more power uh.Industrial Designer: and you {disfmarker}Project Manager: Or maybe we can u uh or maybe we can uh make this the ten percent of button more bigger than the others.Industrial Designer: Yeah.Project Manager: So.Marketing: {vocalsound}Industrial Designer: But if i i if we if we could have a a a display uh to displayProject Manager: Hmm.User Interface: and if you have the colourful screen you can make the display colourful, fancy, as fancy as the one on the L_C_D_,Marketing: Yeah.User Interface: maybe even better.Industrial Designer: Yeah.User Interface: So {disfmarker}Marketing: I mean this were the points which we got from the market demands.User Interface: Yeah.Industrial Designer: Yeah. Yeah yeah.User Interface: Yeah.Marketing: SoIndustrial Designer: So I th I I {vocalsound} well I think we we can focus on the uh on the fancy look on the uhUser Interface: Yeah. More on a fancy design.Marketing: {vocalsound} Yeah that's fine.Industrial Designer: on the speech recognition if the technology is availableMarketing: Yeah. I mean that's {disfmarker}User Interface: {vocalsound} Yeah.Industrial Designer: but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results.User Interface: Mm. Remember we have a s budget for the cost of producing the remote controller.Marketing: Mm-hmm.Project Manager: But {disfmarker} Yeah.User Interface: Yeah. So i is {disfmarker}Marketing: Uh yeah we have uh {disfmarker}Project Manager: {gap}User Interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again. {vocalsound}Marketing: {vocalsound} I mean that should be found out by the Industrial Designers. {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Uh maybe you can find out the price and tell us next time {gap}. Is i if iIndustrial Designer: So price of uh L_C_D_ display.User Interface: Yeah.Industrial Designer: And {disfmarker}Marketing: And it's always good to have an voice recognition for the remote controls.User Interface: Yeah. And also the cost for the speech recognition.Project Manager: Mm. It's for {disfmarker}User Interface: Ask our R_ and D_ department.Industrial Designer: Yeah.Project Manager: it's just for small vocabulary. We {disfmarker} it's not {disfmarker}User Interface: Yeah.Marketing: Yeah it's o only for a limited vocabulary,Project Manager: yeah.User Interface: Yeah.

Summarize the discussion about the components concept of industrial design.

The team talked about using a battery on the remote control and discussed different types of energy, they would find out if the kinetic metal was sufficient to provide enough energy. As to the shape of the remote control, there should be a curve which would fit into users'hands when they grab the remote control. They discussed material used to design the case of remote control, such as plastic or titanium, but they were still discussing which one should be used.

ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this, And hoMarketing: say eighty commands or so.Project Manager: Yeah.User Interface: Yeah.Industrial Designer: Yeah okay.User Interface: And also the scroller button, how much will it cost. {vocalsound}Industrial Designer: And {disfmarker} Well uh compared to the to s the simpl simpler simplest button.Project Manager: {vocalsound} Yeah. Push push {gap}.Marketing: Mm, the scroll button, {gap} from the survey we never see that people would like to have some scrolling button.Industrial Designer: Yeah. Yeah I think that {disfmarker}Marketing: Because they they just they're just frightened to use the scrollings or {vocalsound} help button.User Interface: Yeah.Industrial Designer: Yeah I I I think that uh well uh as we have seen in the in the presentation uh well uh about uh uh fifty percent of the of the percent n choose the buttonUser Interface: Don't use the buttons.Industrial Designer: so uh I think to have uh five uh simple button is sufficient for our functionality.User Interface: Yeah. Yeah. Yeah. Yeah.Project Manager: It doesn't mean that the other buttons are not necessary or important.Marketing: Yeah. {vocalsound}User Interface: Important.Industrial Designer: Yeah. But {disfmarker}Project Manager: But they are just less used comparMarketing: They're not used much.Project Manager: yeah.Industrial Designer: But the uh the thing is is i is that we can add a functionality on the on the T_V_ screenUser Interface: Yeah.Industrial Designer: like uh a a list of functionUser Interface: Yeah. Mm.Industrial Designer: and then you choose with the with the button to {disfmarker} well you navigateUser Interface: Yeah, yeah. So so the at most {disfmarker} more power uh.Industrial Designer: and you {disfmarker}Project Manager: Or maybe we can u uh or maybe we can uh make this the ten percent of button more bigger than the others.Industrial Designer: Yeah.Project Manager: So.Marketing: {vocalsound}Industrial Designer: But if i i if we if we could have a a a display uh for adults wh where you have more control you can see the one inside. So the adults might wanna have a key to lock that to pr so children will not touch the button inside.Industrial Designer: Yeah.User Interface: Yeah.Industrial Designer: S a good idea.User Interface: The next one.Industrial Designer: {vocalsound}User Interface: So this guy {disfmarker} this is another company that provides big buttons. At {disfmarker} I see that that is useful for old people and then you don't get it lost. But for our product we don't need a big one because you have voice recognition e eventually with use.Industrial Designer: Yeah.User Interface: And you can call your remote controller if you don't know where it is.Industrial Designer: {vocalsound}User Interface: {vocalsound} T_V_ remote controller where are youProject Manager: {vocalsound}User Interface: And then, he will beeps and to say that I am here, {vocalsound} for example.Industrial Designer: {vocalsound}Project Manager: {gap} We should include speech synthesis in this case, noUser Interface: Is it possibleIndustrial Designer: Yeah.Marketing: Yeah.User Interface: Uh {vocalsound}Industrial Designer: Yeah but uh as Norman say if uh there is uh already a commercial product available who t who do this we we can check uh to integrate it i into our uh new remote control.Marketing: Yeah.User Interface: Yeah. Yeah. Yeah. Yeah. And uh, this is another one where you can uh {disfmarker} the the the part that's a V_ standing for the volume. So there's a up arrow and a down arrow. But you the see that in the V_, the V_ appears to be the down arrow on the top {disfmarker} on the top up arrow {disfmarker} {vocalsound} if you {disfmarker}Project Manager: Mm-hmm.User Interface: up arrow there's a V_ like as as if it's turning down so it's confusing interface, so I wanna avoid this kind of thing in

What did the team agree about kinetic battery when talking about the components concept of industrial design

The team could choose from the basic battery, kinetic battery and solar energy. Solar energy would not work in a cluttered environment. Kinetic battery was the one people could recharge by themselves. The team would find out if the kinetic metal was sufficient to provide enough energy.

ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this, for adults wh where you have more control you can see the one inside. So the adults might wanna have a key to lock that to pr so children will not touch the button inside.Industrial Designer: Yeah.User Interface: Yeah.Industrial Designer: S a good idea.User Interface: The next one.Industrial Designer: {vocalsound}User Interface: So this guy {disfmarker} this is another company that provides big buttons. At {disfmarker} I see that that is useful for old people and then you don't get it lost. But for our product we don't need a big one because you have voice recognition e eventually with use.Industrial Designer: Yeah.User Interface: And you can call your remote controller if you don't know where it is.Industrial Designer: {vocalsound}User Interface: {vocalsound} T_V_ remote controller where are youProject Manager: {vocalsound}User Interface: And then, he will beeps and to say that I am here, {vocalsound} for example.Industrial Designer: {vocalsound}Project Manager: {gap} We should include speech synthesis in this case, noUser Interface: Is it possibleIndustrial Designer: Yeah.Marketing: Yeah.User Interface: Uh {vocalsound}Industrial Designer: Yeah but uh as Norman say if uh there is uh already a commercial product available who t who do this we we can check uh to integrate it i into our uh new remote control.Marketing: Yeah.User Interface: Yeah. Yeah. Yeah. Yeah. And uh, this is another one where you can uh {disfmarker} the the the part that's a V_ standing for the volume. So there's a up arrow and a down arrow. But you the see that in the V_, the V_ appears to be the down arrow on the top {disfmarker} on the top up arrow {disfmarker} {vocalsound} if you {disfmarker}Project Manager: Mm-hmm.User Interface: up arrow there's a V_ like as as if it's turning down so it's confusing interface, so I wanna avoid this kind of thing in to displayProject Manager: Hmm.User Interface: and if you have the colourful screen you can make the display colourful, fancy, as fancy as the one on the L_C_D_,Marketing: Yeah.User Interface: maybe even better.Industrial Designer: Yeah.User Interface: So {disfmarker}Marketing: I mean this were the points which we got from the market demands.User Interface: Yeah.Industrial Designer: Yeah. Yeah yeah.User Interface: Yeah.Marketing: SoIndustrial Designer: So I th I I {vocalsound} well I think we we can focus on the uh on the fancy look on the uhUser Interface: Yeah. More on a fancy design.Marketing: {vocalsound} Yeah that's fine.Industrial Designer: on the speech recognition if the technology is availableMarketing: Yeah. I mean that's {disfmarker}User Interface: {vocalsound} Yeah.Industrial Designer: but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results.User Interface: Mm. Remember we have a s budget for the cost of producing the remote controller.Marketing: Mm-hmm.Project Manager: But {disfmarker} Yeah.User Interface: Yeah. So i is {disfmarker}Marketing: Uh yeah we have uh {disfmarker}Project Manager: {gap}User Interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again. {vocalsound}Marketing: {vocalsound} I mean that should be found out by the Industrial Designers. {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Uh maybe you can find out the price and tell us next time {gap}. Is i if iIndustrial Designer: So price of uh L_C_D_ display.User Interface: Yeah.Industrial Designer: And {disfmarker}Marketing: And it's always good to have an voice recognition for the remote controls.User Interface: Yeah. And also the cost for the speech recognition.Project Manager: Mm. It's for {disfmarker}User Interface: Ask our R_ and D_ department.Industrial Designer: Yeah.Project Manager: it's just for small vocabulary. We {disfmarker} it's not {disfmarker}User Interface: Yeah.Marketing: Yeah it's o only for a limited vocabulary,Project Manager: yeah.User Interface: Yeah.

What did team members say about the titanium case when talking about the components concept of industrial design

Titanium case was trendy and modern. Users would be happy with it. But the team was still not very sure about the material of the case.

ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this, to displayProject Manager: Hmm.User Interface: and if you have the colourful screen you can make the display colourful, fancy, as fancy as the one on the L_C_D_,Marketing: Yeah.User Interface: maybe even better.Industrial Designer: Yeah.User Interface: So {disfmarker}Marketing: I mean this were the points which we got from the market demands.User Interface: Yeah.Industrial Designer: Yeah. Yeah yeah.User Interface: Yeah.Marketing: SoIndustrial Designer: So I th I I {vocalsound} well I think we we can focus on the uh on the fancy look on the uhUser Interface: Yeah. More on a fancy design.Marketing: {vocalsound} Yeah that's fine.Industrial Designer: on the speech recognition if the technology is availableMarketing: Yeah. I mean that's {disfmarker}User Interface: {vocalsound} Yeah.Industrial Designer: but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results.User Interface: Mm. Remember we have a s budget for the cost of producing the remote controller.Marketing: Mm-hmm.Project Manager: But {disfmarker} Yeah.User Interface: Yeah. So i is {disfmarker}Marketing: Uh yeah we have uh {disfmarker}Project Manager: {gap}User Interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again. {vocalsound}Marketing: {vocalsound} I mean that should be found out by the Industrial Designers. {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Uh maybe you can find out the price and tell us next time {gap}. Is i if iIndustrial Designer: So price of uh L_C_D_ display.User Interface: Yeah.Industrial Designer: And {disfmarker}Marketing: And it's always good to have an voice recognition for the remote controls.User Interface: Yeah. And also the cost for the speech recognition.Project Manager: Mm. It's for {disfmarker}User Interface: Ask our R_ and D_ department.Industrial Designer: Yeah.Project Manager: it's just for small vocabulary. We {disfmarker} it's not {disfmarker}User Interface: Yeah.Marketing: Yeah it's o only for a limited vocabulary,Project Manager: yeah.User Interface: Yeah. And hoMarketing: say eighty commands or so.Project Manager: Yeah.User Interface: Yeah.Industrial Designer: Yeah okay.User Interface: And also the scroller button, how much will it cost. {vocalsound}Industrial Designer: And {disfmarker} Well uh compared to the to s the simpl simpler simplest button.Project Manager: {vocalsound} Yeah. Push push {gap}.Marketing: Mm, the scroll button, {gap} from the survey we never see that people would like to have some scrolling button.Industrial Designer: Yeah. Yeah I think that {disfmarker}Marketing: Because they they just they're just frightened to use the scrollings or {vocalsound} help button.User Interface: Yeah.Industrial Designer: Yeah I I I think that uh well uh as we have seen in the in the presentation uh well uh about uh uh fifty percent of the of the percent n choose the buttonUser Interface: Don't use the buttons.Industrial Designer: so uh I think to have uh five uh simple button is sufficient for our functionality.User Interface: Yeah. Yeah. Yeah. Yeah.Project Manager: It doesn't mean that the other buttons are not necessary or important.Marketing: Yeah. {vocalsound}User Interface: Important.Industrial Designer: Yeah. But {disfmarker}Project Manager: But they are just less used comparMarketing: They're not used much.Project Manager: yeah.Industrial Designer: But the uh the thing is is i is that we can add a functionality on the on the T_V_ screenUser Interface: Yeah.Industrial Designer: like uh a a list of functionUser Interface: Yeah. Mm.Industrial Designer: and then you choose with the with the button to {disfmarker} well you navigateUser Interface: Yeah, yeah. So so the at most {disfmarker} more power uh.Industrial Designer: and you {disfmarker}Project Manager: Or maybe we can u uh or maybe we can uh make this the ten percent of button more bigger than the others.Industrial Designer: Yeah.Project Manager: So.Marketing: {vocalsound}Industrial Designer: But if i i if we if we could have a a a display uh

Summarize the discussion about specific details connected with market interests.

The team discussed a marketing survey about remote controls. They agreed to design remote controls with more fancy outlook and less buttons. The remote control should be easier to find and less complicated so users take less time to learn the functionality of it and the team discussed how to implement this function. They also talked about voice recognition and the scroller button. Then they agreed to design a child lock. Users could open child lock by pressing the button with some code. At last they discussed the set of vocabularies for the speech recogniser. They decided to put numbers and words in the vocabulary. But they realized that it would be a challenge to make the speech recogniser distinguish between different voices and deal with noises and they would keep on discussing it.

g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can to displayProject Manager: Hmm.User Interface: and if you have the colourful screen you can make the display colourful, fancy, as fancy as the one on the L_C_D_,Marketing: Yeah.User Interface: maybe even better.Industrial Designer: Yeah.User Interface: So {disfmarker}Marketing: I mean this were the points which we got from the market demands.User Interface: Yeah.Industrial Designer: Yeah. Yeah yeah.User Interface: Yeah.Marketing: SoIndustrial Designer: So I th I I {vocalsound} well I think we we can focus on the uh on the fancy look on the uhUser Interface: Yeah. More on a fancy design.Marketing: {vocalsound} Yeah that's fine.Industrial Designer: on the speech recognition if the technology is availableMarketing: Yeah. I mean that's {disfmarker}User Interface: {vocalsound} Yeah.Industrial Designer: but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results.User Interface: Mm. Remember we have a s budget for the cost of producing the remote controller.Marketing: Mm-hmm.Project Manager: But {disfmarker} Yeah.User Interface: Yeah. So i is {disfmarker}Marketing: Uh yeah we have uh {disfmarker}Project Manager: {gap}User Interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again. {vocalsound}Marketing: {vocalsound} I mean that should be found out by the Industrial Designers. {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Uh maybe you can find out the price and tell us next time {gap}. Is i if iIndustrial Designer: So price of uh L_C_D_ display.User Interface: Yeah.Industrial Designer: And {disfmarker}Marketing: And it's always good to have an voice recognition for the remote controls.User Interface: Yeah. And also the cost for the speech recognition.Project Manager: Mm. It's for {disfmarker}User Interface: Ask our R_ and D_ department.Industrial Designer: Yeah.Project Manager: it's just for small vocabulary. We {disfmarker} it's not {disfmarker}User Interface: Yeah.Marketing: Yeah it's o only for a limited vocabulary,Project Manager: yeah.User Interface: Yeah. And hoMarketing: say eighty commands or so.Project Manager: Yeah.User Interface: Yeah.Industrial Designer: Yeah okay.User Interface: And also the scroller button, how much will it cost. {vocalsound}Industrial Designer: And {disfmarker} Well uh compared to the to s the simpl simpler simplest button.Project Manager: {vocalsound} Yeah. Push push {gap}.Marketing: Mm, the scroll button, {gap} from the survey we never see that people would like to have some scrolling button.Industrial Designer: Yeah. Yeah I think that {disfmarker}Marketing: Because they they just they're just frightened to use the scrollings or {vocalsound} help button.User Interface: Yeah.Industrial Designer: Yeah I I I think that uh well uh as we have seen in the in the presentation uh well uh about uh uh fifty percent of the of the percent n choose the buttonUser Interface: Don't use the buttons.Industrial Designer: so uh I think to have uh five uh simple button is sufficient for our functionality.User Interface: Yeah. Yeah. Yeah. Yeah.Project Manager: It doesn't mean that the other buttons are not necessary or important.Marketing: Yeah. {vocalsound}User Interface: Important.Industrial Designer: Yeah. But {disfmarker}Project Manager: But they are just less used comparMarketing: They're not used much.Project Manager: yeah.Industrial Designer: But the uh the thing is is i is that we can add a functionality on the on the T_V_ screenUser Interface: Yeah.Industrial Designer: like uh a a list of functionUser Interface: Yeah. Mm.Industrial Designer: and then you choose with the with the button to {disfmarker} well you navigateUser Interface: Yeah, yeah. So so the at most {disfmarker} more power uh.Industrial Designer: and you {disfmarker}Project Manager: Or maybe we can u uh or maybe we can uh make this the ten percent of button more bigger than the others.Industrial Designer: Yeah.Project Manager: So.Marketing: {vocalsound}Industrial Designer: But if i i if we if we could have a a a display uh do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this,

What did the team decide on how to make the remote control easier to find when discussing specific details connected with market interests

The team decided that the remote control would beep if it got lost. Also, the remote control would be put on the fixed charger if users did not use it, so it would be hard to get lost.

ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller Interface: {vocalsound}Marketing: And um if the remote control is too complicated it takes much time to learn the functionality of it.User Interface: Mm.Industrial Designer: Mm, the functionalities yeah.Marketing: So you can just see the percentage, fifty percent people they responded that they always lose their remotes and thirty four percent they say that it's quite difficult to learn if it's too complex.Industrial Designer: {vocalsound} Yeah.Marketing: So keeping in view all these findings and the frustrations I think this should be the solution for them. We should have an L_C_D_ on the rem remote control.User Interface: Oh.Industrial Designer: Well mm w well I I I don't really see the advantage of having uh L_C_D_ on the on the remote control if we have a a a big screen and uh display on the screen.User Interface: Big screen.Industrial Designer: It's {disfmarker}Marketing: Mm-hmmIndustrial Designer: yeah of course it's fancy trendy and so on but it's it's expensive to produce {vocalsound} and it's not really {disfmarker}Marketing: I mean as our survey says that people are willing to pay more if their remotes are fancy.Industrial Designer: Yeah.Marketing: So if we have a L_C_D_ on the remote, rather than looking onto the T_V_ you just look into a remote and navigate it. It's the same menu as we have saw that iPod remote control.User Interface: Mm yeah.Industrial Designer: {vocalsound} Yeah yeah.User Interface: Mm. The thing {vocalsound} {disfmarker}Marketing: We just {vocalsound} play aroundIndustrial Designer: Yeah but when you play with the iPod you don't have {vocalsound} a big screen in front of you, sProject Manager: You can use this screen instead of the big se screen,User Interface: Yeah. Yeah.Marketing: Yeah.User Interface: Yeah.Project Manager: instead of use the {disfmarker} yeah.User Interface: If you re-use the existing screen, we element {disfmarker} eliminate the L_C_D_, after all the L_C_D_ just to displayProject Manager: Hmm.User Interface: and if you have the colourful screen you can make the display colourful, fancy, as fancy as the one on the L_C_D_,Marketing: Yeah.User Interface: maybe even better.Industrial Designer: Yeah.User Interface: So {disfmarker}Marketing: I mean this were the points which we got from the market demands.User Interface: Yeah.Industrial Designer: Yeah. Yeah yeah.User Interface: Yeah.Marketing: SoIndustrial Designer: So I th I I {vocalsound} well I think we we can focus on the uh on the fancy look on the uhUser Interface: Yeah. More on a fancy design.Marketing: {vocalsound} Yeah that's fine.Industrial Designer: on the speech recognition if the technology is availableMarketing: Yeah. I mean that's {disfmarker}User Interface: {vocalsound} Yeah.Industrial Designer: but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results.User Interface: Mm. Remember we have a s budget for the cost of producing the remote controller.Marketing: Mm-hmm.Project Manager: But {disfmarker} Yeah.User Interface: Yeah. So i is {disfmarker}Marketing: Uh yeah we have uh {disfmarker}Project Manager: {gap}User Interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again. {vocalsound}Marketing: {vocalsound} I mean that should be found out by the Industrial Designers. {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Uh maybe you can find out the price and tell us next time {gap}. Is i if iIndustrial Designer: So price of uh L_C_D_ display.User Interface: Yeah.Industrial Designer: And {disfmarker}Marketing: And it's always good to have an voice recognition for the remote controls.User Interface: Yeah. And also the cost for the speech recognition.Project Manager: Mm. It's for {disfmarker}User Interface: Ask our R_ and D_ department.Industrial Designer: Yeah.Project Manager: it's just for small vocabulary. We {disfmarker} it's not {disfmarker}User Interface: Yeah.Marketing: Yeah it's o only for a limited vocabulary,Project Manager: yeah.User Interface: Yeah. do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this,

What did Industrial Designer propose when discussing the set of vocabularies for the speech recogniser when discussing specific details connected with market interests

Industrial Designer proposed that the team could have just numbers for channels and the speech recogniser should be able to distinguish between different voices and deal with noises.

ordinary twenty five.User Interface: Mm.Industrial Designer: Yeah yeah.Marketing: Ordinary twenty five you almost there's a probability of being said around sixty seventy percentUser Interface: Mm.Industrial Designer: Yeah but well {disfmarker} okay.Marketing: and T_V_ twenty five I dunno it will be round about one or two percent.User Interface: Mm.Project Manager: Mm-hmm.User Interface: Mm.Marketing: So it's better to have some prefix {gap} before the number.User Interface: But I I I think that the user would like wou would like to associate the channel or call the channel rather than than the numbers.Marketing: Yeah something, some code.User Interface: You say numbe channel number five of the T_V_ correspond to something else in the channel.Industrial Designer: Yeah yeah.User Interface: So some people may want to say, I want to see this channel.Industrial Designer: Mm mm. Well I {disfmarker}Marketing: That will be too big.Project Manager: Or just {disfmarker}Marketing: And it will be difficult for the vocabulary also.User Interface: Yeah. Check with the v R_ and D_ department the capability of recogniser.Project Manager: It's difficult to to just say the the name of the channel. It will be difficult to say just the name of the channel.User Interface: {vocalsound} UhProject Manager: Because you have to s t uh a chUser Interface: Well, it's convenient for the user.Project Manager: yeah but you have to to have all the name of the channel in your vocabulary.Marketing: Als might be you just forgot the channel name, you kno only know the number.Project Manager: Or maybe {disfmarker}Industrial Designer: Yeah.Marketing: Then {disfmarker}Project Manager: Or maybe the user can create his own vocabulary,User Interface: The {disfmarker} uh uh mm. {vocalsound} Mm.Project Manager: just pronouncing the the name of channels and include in the vocabulary.User Interface: I I think that I have {disfmarker} mm mm {vocalsound} I think there's another way you can g a user interface that is very complete on the T_V_ screen {vocalsound} I think that just five buttons are sufficient,User Interface: Yep.Industrial Designer: one to go up left right down and uh enterUser Interface: Yeah.Industrial Designer: and you you you just select the functionality you want to access or things like that.User Interface: Mm. Mm. Yeah.Industrial Designer: You don't have to to switch to a channel to another uh {disfmarker}Project Manager: Mm.User Interface: Yeah.Marketing: Or it could be like this, as the people say, if they have a L_C_D_ on the remote not on the television. Because when you have the L_C_D_ onto the television screen you miss the picture in the background, we are most focused on the commands.Industrial Designer: Yeah but {disfmarker}Marketing: So if you have then L_C_D_ in the remote, you just have a menu, and increasing and lower these signs here to change the programs and this menu when you press the menu, in the L_C_D_ displays as you go on pressing the menu it faster displays volume, then the program, then the brightness, contrast and all the stuff.User Interface: Mm.Industrial Designer: {vocalsound} {gap} Yeah but if you look at the L_C_D_ you you don't look at the T_V_ screenMarketing: And accordingly you can just increase or decrease.Project Manager: It's {disfmarker}User Interface: Mm. Mm.Industrial Designer: so {vocalsound} i i it's not really worth to get {disfmarker} to have the image if you don't look at, so.User Interface: I if {disfmarker} Mm. Mm.Project Manager: And I think it's increases the cost of the the remote control if you use L_C_D_. I {disfmarker}User Interface: Yeah.Industrial Designer: Yeah.Marketing: Yeah that has to be checked out.User Interface: I think that there's no contradiction here, because if there are few buttons, you don't have to look at your your controller do is that uh you can uh {vocalsound} if {disfmarker} when the user ch press a button to choose the channel for example, then what you can do is that the {disfmarker} you can make the T_V_ screen to split them into small little little squares of images where you you you have a snapshot of every channel, so let's say it's a four by four matrix of the images, so now what you do is f looking at the all the sixteen channels available at one time, you just use the control button uh, you just you you just choose the the option you wantMarketing: Yeah, the {gap}.User Interface: and then you just hit the button and then you go to that channel. So {disfmarker}Project Manager: Or lets the user create his own vocabulary of channel.User Interface: Mm. So you you don't use the speech recogniser in that way.Project Manager: No. Just you have uh in the beginning you have uh t you have to train {disfmarker} you have to create the vocabulary by yourself.User Interface: Oh, okay. Yeah.Industrial Designer: Well I uh I also {disfmarker}Project Manager: By associating each channel with the name or {disfmarker}Industrial Designer: I I also think about uh another problem, if if there is uh more than one person who is watching T_V_ {vocalsound}Project Manager: And for each one has his own. {vocalsound}User Interface: {vocalsound}Industrial Designer: the s well the the speech uh r recogniser should be able to distinguish between the two.Marketing: Yeah yeah, {gap}.Industrial Designer: Because uh I remember when I was a {vocalsound} young child with my sister we {disfmarker} yeah we always want to w to watch different emission at the at the same timeUser Interface: Mm.Project Manager: Or you have to s {vocalsound}User Interface: Yeah, I wanna watch this, And hoMarketing: say eighty commands or so.Project Manager: Yeah.User Interface: Yeah.Industrial Designer: Yeah okay.User Interface: And also the scroller button, how much will it cost. {vocalsound}Industrial Designer: And {disfmarker} Well uh compared to the to s the simpl simpler simplest button.Project Manager: {vocalsound} Yeah. Push push {gap}.Marketing: Mm, the scroll button, {gap} from the survey we never see that people would like to have some scrolling button.Industrial Designer: Yeah. Yeah I think that {disfmarker}Marketing: Because they they just they're just frightened to use the scrollings or {vocalsound} help button.User Interface: Yeah.Industrial Designer: Yeah I I I think that uh well uh as we have seen in the in the presentation uh well uh about uh uh fifty percent of the of the percent n choose the buttonUser Interface: Don't use the buttons.Industrial Designer: so uh I think to have uh five uh simple button is sufficient for our functionality.User Interface: Yeah. Yeah. Yeah. Yeah.Project Manager: It doesn't mean that the other buttons are not necessary or important.Marketing: Yeah. {vocalsound}User Interface: Important.Industrial Designer: Yeah. But {disfmarker}Project Manager: But they are just less used comparMarketing: They're not used much.Project Manager: yeah.Industrial Designer: But the uh the thing is is i is that we can add a functionality on the on the T_V_ screenUser Interface: Yeah.Industrial Designer: like uh a a list of functionUser Interface: Yeah. Mm.Industrial Designer: and then you choose with the with the button to {disfmarker} well you navigateUser Interface: Yeah, yeah. So so the at most {disfmarker} more power uh.Industrial Designer: and you {disfmarker}Project Manager: Or maybe we can u uh or maybe we can uh make this the ten percent of button more bigger than the others.Industrial Designer: Yeah.Project Manager: So.Marketing: {vocalsound}Industrial Designer: But if i i if we if we could have a a a display uh to displayProject Manager: Hmm.User Interface: and if you have the colourful screen you can make the display colourful, fancy, as fancy as the one on the L_C_D_,Marketing: Yeah.User Interface: maybe even better.Industrial Designer: Yeah.User Interface: So {disfmarker}Marketing: I mean this were the points which we got from the market demands.User Interface: Yeah.Industrial Designer: Yeah. Yeah yeah.User Interface: Yeah.Marketing: SoIndustrial Designer: So I th I I {vocalsound} well I think we we can focus on the uh on the fancy look on the uhUser Interface: Yeah. More on a fancy design.Marketing: {vocalsound} Yeah that's fine.Industrial Designer: on the speech recognition if the technology is availableMarketing: Yeah. I mean that's {disfmarker}User Interface: {vocalsound} Yeah.Industrial Designer: but well I think L_C_D_ will uh will uh make us spend a lot of money for not so big results.User Interface: Mm. Remember we have a s budget for the cost of producing the remote controller.Marketing: Mm-hmm.Project Manager: But {disfmarker} Yeah.User Interface: Yeah. So i is {disfmarker}Marketing: Uh yeah we have uh {disfmarker}Project Manager: {gap}User Interface: so the thing is you can find out how much an L_C_D_ will cost and then we'll decide again. {vocalsound}Marketing: {vocalsound} I mean that should be found out by the Industrial Designers. {vocalsound}Project Manager: {vocalsound}Industrial Designer: {vocalsound}User Interface: Uh maybe you can find out the price and tell us next time {gap}. Is i if iIndustrial Designer: So price of uh L_C_D_ display.User Interface: Yeah.Industrial Designer: And {disfmarker}Marketing: And it's always good to have an voice recognition for the remote controls.User Interface: Yeah. And also the cost for the speech recognition.Project Manager: Mm. It's for {disfmarker}User Interface: Ask our R_ and D_ department.Industrial Designer: Yeah.Project Manager: it's just for small vocabulary. We {disfmarker} it's not {disfmarker}User Interface: Yeah.Marketing: Yeah it's o only for a limited vocabulary,Project Manager: yeah.User Interface: Yeah.

Summarize the whole meeting.

The team discussed the conceptual design and some specific details in this meeting. Industrial Designer talked about the components concept of industrial design, such as the different choice of energy and the different material of the remote control. The team would find out which one to use in the future. User Interface designer gave the presentation about system design, mainly about programme design for different users and to help them use the device. Then the team decided to discuss the marketing part at first, then discuss what to design. Marketing talked about specific details found in the market survey. The team agreed to use fancier design, less buttons and focus on voice recognition. They would find out whether using LCD on remote controls was too expensive or not. Team members agreed to use a voice commander and fixed charger, which would prevent the remote control getting lost. Then the team talked about the set of vocabularies for the speech recogniser.

Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I {disfmarker} we uh {disfmarker} that's uh {disfmarker}Marketing: Yeah.Project Manager: it's not a easy market.User Interface: Yeah.Project Manager: We have to something special. And for twenty five Euros people want something remote c special from your mote control,Marketing: Yeah.User Interface: True.Project Manager: and we can't deliver that in r with uh regards to the functions,User Interface: Yeah.Marketing: Definitely.Project Manager: because we aren't gonna put {disfmarker}Marketing: With eye candy, ear candy, whatever. Yeah, definitely.Project Manager: Yeah. And then uh when make it, you know, nice looking shape and this {gap} {disfmarker} and then you also you got the stand-up thing. Yeah. I think I think it's a good idea. {vocalsound}Marketing: Yeah.User Interface: Yeah, it must be must be a gadget to have.Project Manager: Yeah.Marketing: Definitely, yeah.Project Manager: Oh, if it {disfmarker} let's {disfmarker} well, we will see what's possible concerning the the costs, and if it's possible we'll do that. And we even try to save up on other stuff to make sure we can do such a thing.User Interface: Yeah.Project Manager: And the first thing we {disfmarker} the most likeable thing to to n to skip is then probably the recharge function or something. If that's too expensive, we won't do that.User Interface: Yeah, we cProject Manager: But it would be nice.Marketing: {vocalsound} It would be nice, yes.Project Manager: It's the idea. I know that batteries last long nowadays. And and what people just think about, well, I'll never have to buy any r batteries again, so y b because it's very annoying when your battery is empty. And you know then when you haven't batteries around, and probably for two weeks, your remo {gap} {disfmarker} I've experienced that that {disfmarker}Marketing: Most televisions break down before the battery pack is empty, so {vocalsound} yes.Project Manager: Yeah, okay. So, easy functions. Well, we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that Manager: and it's just for when you you you jump on the couch, you pick up the the the nice remote, the simple one, just to put on the television, nothing more.User Interface: Yeah.Marketing: Yeah.User Interface: Yeah, nothing more. Exactly.Project Manager: Okay.Marketing: Alright.Project Manager: Um, but what televisIndustrial Designer: But how wi how will you be able to handle a whole market There are uh a dozen of uh {disfmarker} dozens of of remote controls that have {disfmarker}Project Manager: Yeah, we we'll make w this one trendy.User Interface: {vocalsound} Yeah.Industrial Designer: {vocalsound}Project Manager: {vocalsound} And simple.User Interface: {vocalsound} The user interface is easy.Project Manager: Well, we we will come to that, but ju first on the on the functions. So we should put uh zap buttons on it. Um, also numbers, to uh to go to the specific channels.User Interface: And the basic {disfmarker} yeah, basic functions, yeah.Marketing: {vocalsound} Yes, definitely, yeah.Project Manager: Uh,User Interface: It's too much integrated in the other.Project Manager: Okay, a t a teletext button should be there. But just one big teletext button, on and off.User Interface: Yeah.Project Manager: Probably.Marketing: Yeah, and maybe two or three other options, but not {disfmarker} nothing more than that. I think stop function is very useful. If you have a uh a page which consists of more pages, and you are not a very quick reader,Project Manager: Oh, okay.Marketing: then I think it's very irritating if the next page shows up, but {disfmarker}Project Manager: Yeah, but uh I think that becomes too difficult, it's not a very common function and people will have to read up on their remote then.Marketing: {vocalsound} Well, I use it very regularly, the action. I re I use it {vocalsound} quite often.Project Manager: Yeah, yeah, but maybe you s yeah yeah, maybe y you

Summarize the discussion on the technical functions on the remote control.

Industrial Designer believed that the working design did not involve specialised technologies and therefore would not cost much or be difficult. User Interface questioned this statement by arguing that the technical functions depended on the user requirements. The team discussed this point and then agreed that the remote control should be for novice users. Later on, Project Manager suggested going through market research results delivered by Marketing and the new requirements shown by themself. These clarified the directions of design and then the team agreed to include simple functions, certain large buttons, etc.

Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I {disfmarker} we uh {disfmarker} that's uh {disfmarker}Marketing: Yeah.Project Manager: it's not a easy market.User Interface: Yeah.Project Manager: We have to something special. And for twenty five Euros people want something remote c special from your mote control,Marketing: Yeah.User Interface: True.Project Manager: and we can't deliver that in r with uh regards to the functions,User Interface: Yeah.Marketing: Definitely.Project Manager: because we aren't gonna put {disfmarker}Marketing: With eye candy, ear candy, whatever. Yeah, definitely.Project Manager: Yeah. And then uh when make it, you know, nice looking shape and this {gap} {disfmarker} and then you also you got the stand-up thing. Yeah. I think I think it's a good idea. {vocalsound}Marketing: Yeah.User Interface: Yeah, it must be must be a gadget to have.Project Manager: Yeah.Marketing: Definitely, yeah.Project Manager: Oh, if it {disfmarker} let's {disfmarker} well, we will see what's possible concerning the the costs, and if it's possible we'll do that. And we even try to save up on other stuff to make sure we can do such a thing.User Interface: Yeah.Project Manager: And the first thing we {disfmarker} the most likeable thing to to n to skip is then probably the recharge function or something. If that's too expensive, we won't do that.User Interface: Yeah, we cProject Manager: But it would be nice.Marketing: {vocalsound} It would be nice, yes.Project Manager: It's the idea. I know that batteries last long nowadays. And and what people just think about, well, I'll never have to buy any r batteries again, so y b because it's very annoying when your battery is empty. And you know then when you haven't batteries around, and probably for two weeks, your remo {gap} {disfmarker} I've experienced that that {disfmarker}Marketing: Most televisions break down before the battery pack is empty, so {vocalsound} yes.Project Manager: Yeah, okay. So, easy functions. Well, shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} Manager: and it's just for when you you you jump on the couch, you pick up the the the nice remote, the simple one, just to put on the television, nothing more.User Interface: Yeah.Marketing: Yeah.User Interface: Yeah, nothing more. Exactly.Project Manager: Okay.Marketing: Alright.Project Manager: Um, but what televisIndustrial Designer: But how wi how will you be able to handle a whole market There are uh a dozen of uh {disfmarker} dozens of of remote controls that have {disfmarker}Project Manager: Yeah, we we'll make w this one trendy.User Interface: {vocalsound} Yeah.Industrial Designer: {vocalsound}Project Manager: {vocalsound} And simple.User Interface: {vocalsound} The user interface is easy.Project Manager: Well, we we will come to that, but ju first on the on the functions. So we should put uh zap buttons on it. Um, also numbers, to uh to go to the specific channels.User Interface: And the basic {disfmarker} yeah, basic functions, yeah.Marketing: {vocalsound} Yes, definitely, yeah.Project Manager: Uh,User Interface: It's too much integrated in the other.Project Manager: Okay, a t a teletext button should be there. But just one big teletext button, on and off.User Interface: Yeah.Project Manager: Probably.Marketing: Yeah, and maybe two or three other options, but not {disfmarker} nothing more than that. I think stop function is very useful. If you have a uh a page which consists of more pages, and you are not a very quick reader,Project Manager: Oh, okay.Marketing: then I think it's very irritating if the next page shows up, but {disfmarker}Project Manager: Yeah, but uh I think that becomes too difficult, it's not a very common function and people will have to read up on their remote then.Marketing: {vocalsound} Well, I use it very regularly, the action. I re I use it {vocalsound} quite often.Project Manager: Yeah, yeah, but maybe you s yeah yeah, maybe y you

Why did Marketing disagree with Project Manager when discussing the technical functions on the remote control

Project Manager considered it necessary to focus on customers younger aged below forty because they have potential needs to be fulfilled. By contrast, Marketing believed that the project should target a large group rather than only people younger than forty.

Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} settings with {disfmarker}Industrial Designer: Yes, but we {disfmarker}User Interface: I i if it's too simple uh th they won't use the remote control, they use their own th th {vocalsound} with lot more functions.Marketing: Y yes.Project Manager: {vocalsound} Yep, exactly. That's that's whaMarketing: But but for for example, V_C_R_, that's better example in this case. I think on a remote control for television you don't need to be able to programme uh the V_C_R_ to start recording at three P_M_ or whatever,Project Manager: No no, you don't {vocalsound} {disfmarker} No no, you don't need it. No, no.User Interface: No, no. Exactly.Industrial Designer: Huh.Marketing: just play, stop, rewind and uh fast forward.Project Manager: Okay, but we have to think uh {disfmarker} w we have to think D_V_D_ I th uh, I guess,Marketing: Yeah, I know, but uh {disfmarker}Project Manager: so um but uh from my experience it's kinda {vocalsound} a lot of D_V_D_ players, you know, like forwarding, goes differently. Uh, you get two speed or eight speed or sixteen speed. It's c sometimes a bit difficult.User Interface: Mm, yeah.Project Manager: Maybe if we just leave the D_V_D_ functional m uh {disfmarker} Well, I was thinking about putting it in, but concerning the project requirements and what you just said, I think we m should focus on the T_V_ then.Marketing: {vocalsound} Yes.User Interface: Yeah, but just {disfmarker} {vocalsound} keep it simple and look more at thProject Manager: And uh and it's just an uh a complimentary remote and not a universal one. If you want to keep it simple, you can make a universal remote.User Interface: No. It's only for television. So {disfmarker}Project Manager: Okay. It's just a s it it should be something that is like a gadget on your coffee table,Industrial Designer: Yes, but there are there are {disfmarker}Project blinking li w you know, the ones that also blink when you try to uh uh locate your remote.Marketing: Oh. Okay.User Interface: Yeah.Marketing: Yeah.Project Manager: Well, theys have to be {disfmarker}User Interface: Well, uh probably at the side. You know look at the front, but {disfmarker}Project Manager: Yeah. Yeah, yeah. Exactly. When you you see it from the side, then it would look just {gap} like that. And then you have a strip of uh lights or somethingUser Interface: Yeah, exactly, and then there is {disfmarker} yeah. Yeah, something like that, yeah.Marketing: Okay, yeah.Project Manager: Well, uh I think it's nice, for one thing. {gap} maybe put something on top of it {vocalsound} or, you know, like that's {disfmarker} looks funny.User Interface: {vocalsound} No. {vocalsound} No.Marketing: {vocalsound}Project Manager: I don't know. Or some bump.Marketing: I think I think that'll be too big tha too big then.Project Manager: Maybe some {disfmarker} YeahUser Interface: Bumper or something.Project Manager: We'll have to think about it. I think we're we're done.Marketing: Yeah.User Interface: Yeah.Marketing: {vocalsound} Yes, we are.Project Manager: We can save this one.User Interface: Lunch break.Marketing: {vocalsound} Alright. Yes, I guess it's lunch time.User Interface: Okay then.Project Manager: Mm mm. {gap}User Interface: {gap}Marketing: {vocalsound} I don't know.Industrial Designer: {gap}Marketing: Half and hourUser Interface: Okay, five {gap} uh {disfmarker}Marketing: I thought our next uh next individual round was half an hour.Project Manager: Yeah, that was what uh {disfmarker}Marketing: I don't know about the lunch break.Project Manager: Mm, we'll hear about it.Marketing: Well {disfmarker}User Interface: Oh {gap}. {gap}. {vocalsound}

What did User Interface think of putting lots of functions in the remote control when discussing the technical functions on it

User Interface did not like the idea of putting lots of functions in the remote control because younger people were looking for a trendy look rather than multiple functions.

Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that {disfmarker} we uh {disfmarker} that's uh {disfmarker}Marketing: Yeah.Project Manager: it's not a easy market.User Interface: Yeah.Project Manager: We have to something special. And for twenty five Euros people want something remote c special from your mote control,Marketing: Yeah.User Interface: True.Project Manager: and we can't deliver that in r with uh regards to the functions,User Interface: Yeah.Marketing: Definitely.Project Manager: because we aren't gonna put {disfmarker}Marketing: With eye candy, ear candy, whatever. Yeah, definitely.Project Manager: Yeah. And then uh when make it, you know, nice looking shape and this {gap} {disfmarker} and then you also you got the stand-up thing. Yeah. I think I think it's a good idea. {vocalsound}Marketing: Yeah.User Interface: Yeah, it must be must be a gadget to have.Project Manager: Yeah.Marketing: Definitely, yeah.Project Manager: Oh, if it {disfmarker} let's {disfmarker} well, we will see what's possible concerning the the costs, and if it's possible we'll do that. And we even try to save up on other stuff to make sure we can do such a thing.User Interface: Yeah.Project Manager: And the first thing we {disfmarker} the most likeable thing to to n to skip is then probably the recharge function or something. If that's too expensive, we won't do that.User Interface: Yeah, we cProject Manager: But it would be nice.Marketing: {vocalsound} It would be nice, yes.Project Manager: It's the idea. I know that batteries last long nowadays. And and what people just think about, well, I'll never have to buy any r batteries again, so y b because it's very annoying when your battery is empty. And you know then when you haven't batteries around, and probably for two weeks, your remo {gap} {disfmarker} I've experienced that that {disfmarker}Marketing: Most televisions break down before the battery pack is empty, so {vocalsound} yes.Project Manager: Yeah, okay. So, easy functions. Well, we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} uh {disfmarker}User Interface: {vocalsound}Project Manager: And then also you don't even need batteries, because you can make it uh chargeable. {vocalsound}Industrial Designer: Or you can {disfmarker}User Interface: A char {vocalsound} chargeable. Yeah.Marketing: {vocalsound} Yeah, you can ma make rechargeable one, yeah. Why not.Industrial Designer: Yeah. {vocalsound}Project Manager: Yeah, that w yeah, but {disfmarker} yeah, the pro No, well I think that it might be t p Well, nee but we don't {disfmarker} Yeah.User Interface: Why not.Project Manager: Maybe you, but {vocalsound} we don't know much about production cost, but when you {disfmarker} you can imagine that when you spend twenty five Euros on a remote control and it's a basic remote control, then the then the money {disfmarker} there must be money to spend on that kind of st you know, {gap} rechargeable units.Industrial Designer: With recharger.User Interface: {vocalsound}Marketing: It should only cost twelve and a half Euros, of course. AyeProject Manager: Yeah, but we would d ma we'd do it in Taiwan and {disfmarker} {vocalsound} So, it's not gonna be that expenUser Interface: Production. {vocalsound}Marketing: {vocalsound} Yeah, okay. {vocalsound}Project Manager: Uh I I think it's a great idea.User Interface: It should be possible. I think it's a good idea.Marketing: Yeah.Project Manager: S some kind of be I've never seen that before, and you make it uh um be uh, you see it with uh the mo the mouses nowadays.User Interface: To make a base or somethingMarketing: Yes. Yes, definitely. Yeah.Industrial Designer: Yes, but is that handyProject Manager: Well, I {disfmarker} well it's really ch you can recharge it, so you ha never have the battery problem. That's one {gap}.User Interface: It's it's it's it'sProject Manager: And uh you can always find your remote control up {disfmarker}User Interface: it's not the purpose to be handy, it'sIndustrial Designer: But but remote

What did the group discuss about extra designs or gadgets to make the remote control special

At first, Project Manager pointed out that the key lied in users'pain point, which was the trouble of losing remote controls. The team then started brainstorming in this direction, coming up with ideas such as a can opener, bouncing pads, big buttons, flashy design, changeable fronts, etc. Later on, Project Manager put forward the idea of having a gadget like a vase to be put on the table, for containing the remote control. This idea then developed into one containing a base that could charge and track the remote control.

we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I a one {disfmarker} it's a one time, you know {disfmarker} s was {disfmarker} it's a single cost.Marketing: {vocalsound} Yeah.Project Manager: Yeah, m but but then you can {disfmarker} nah, I don't thin I think that it would be more expensive, because I've bought the Alessi stuff more often and even small pencil holders or something are more expensive.Marketing: Yeah, that's true.Project Manager: Would be a nice idea though. I don't know. I think it uh has to be a r {gap} it has to have round forms or something. Like something like that or so or soMarketing: Something like that is very ergonomic.Project Manager: And on th and then uh s a base unit underneath it. It's also round.Marketing: So {disfmarker}Project Manager: Put it in there uh {gap} wire on it.Marketing: {vocalsound} Yeah.Project Manager: Maybe uh, I don't know, some some lights, a big but well. {gap}User Interface: Yeah, flash lights at the side. At the side, or something like that.Project Manager: Volume and programme, yeah.Marketing: Yes, volume and programme should be there I guess, because you hands wi uh y your hands will be in the smaller part.Project Manager: And some of the extra funct Some of the extra functions over here. Numbers.User Interface: Yeah.Marketing: Yeah, and the numbers on top, I guess.User Interface: Yeah.Project Manager: And and lights How we're g well, maybe uh s a ring of {disfmarker} no, no, you have to {gap} {disfmarker} Maybe on the side of it.Marketing: Maybe ro roun roundsUser Interface: Yeah, side of it.Marketing: uh uh l sorry.Project Manager: Along the side uh strip of {disfmarker} yeah.User Interface: Just two LEDs or something on the side. Yeah.Marketing: Maybe lights also around the volume and the p the plus minus programme buttons. {gap} {disfmarker}Project Manager: Yeah, but I also meant the the shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that {disfmarker} we uh {disfmarker} that's uh {disfmarker}Marketing: Yeah.Project Manager: it's not a easy market.User Interface: Yeah.Project Manager: We have to something special. And for twenty five Euros people want something remote c special from your mote control,Marketing: Yeah.User Interface: True.Project Manager: and we can't deliver that in r with uh regards to the functions,User Interface: Yeah.Marketing: Definitely.Project Manager: because we aren't gonna put {disfmarker}Marketing: With eye candy, ear candy, whatever. Yeah, definitely.Project Manager: Yeah. And then uh when make it, you know, nice looking shape and this {gap} {disfmarker} and then you also you got the stand-up thing. Yeah. I think I think it's a good idea. {vocalsound}Marketing: Yeah.User Interface: Yeah, it must be must be a gadget to have.Project Manager: Yeah.Marketing: Definitely, yeah.Project Manager: Oh, if it {disfmarker} let's {disfmarker} well, we will see what's possible concerning the the costs, and if it's possible we'll do that. And we even try to save up on other stuff to make sure we can do such a thing.User Interface: Yeah.Project Manager: And the first thing we {disfmarker} the most likeable thing to to n to skip is then probably the recharge function or something. If that's too expensive, we won't do that.User Interface: Yeah, we cProject Manager: But it would be nice.Marketing: {vocalsound} It would be nice, yes.Project Manager: It's the idea. I know that batteries last long nowadays. And and what people just think about, well, I'll never have to buy any r batteries again, so y b because it's very annoying when your battery is empty. And you know then when you haven't batteries around, and probably for two weeks, your remo {gap} {disfmarker} I've experienced that that {disfmarker}Marketing: Most televisions break down before the battery pack is empty, so {vocalsound} yes.Project Manager: Yeah, okay. So, easy functions. Well,

How did Project Manager think of the cost of adding rechargeable units to the device when discussing extra designs or gadgets to make the remote control special

Project Manager believed that money spent on the rechargeable units was necessary because other elements of the remote control were just basic. In addition, Project Manager thought it would not cost much if the product was produced in Taiwan. However, it was acknowledged that cost could probably be a concern so he/ she decided to only do that if the cost was fair.

Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} {disfmarker} we uh {disfmarker} that's uh {disfmarker}Marketing: Yeah.Project Manager: it's not a easy market.User Interface: Yeah.Project Manager: We have to something special. And for twenty five Euros people want something remote c special from your mote control,Marketing: Yeah.User Interface: True.Project Manager: and we can't deliver that in r with uh regards to the functions,User Interface: Yeah.Marketing: Definitely.Project Manager: because we aren't gonna put {disfmarker}Marketing: With eye candy, ear candy, whatever. Yeah, definitely.Project Manager: Yeah. And then uh when make it, you know, nice looking shape and this {gap} {disfmarker} and then you also you got the stand-up thing. Yeah. I think I think it's a good idea. {vocalsound}Marketing: Yeah.User Interface: Yeah, it must be must be a gadget to have.Project Manager: Yeah.Marketing: Definitely, yeah.Project Manager: Oh, if it {disfmarker} let's {disfmarker} well, we will see what's possible concerning the the costs, and if it's possible we'll do that. And we even try to save up on other stuff to make sure we can do such a thing.User Interface: Yeah.Project Manager: And the first thing we {disfmarker} the most likeable thing to to n to skip is then probably the recharge function or something. If that's too expensive, we won't do that.User Interface: Yeah, we cProject Manager: But it would be nice.Marketing: {vocalsound} It would be nice, yes.Project Manager: It's the idea. I know that batteries last long nowadays. And and what people just think about, well, I'll never have to buy any r batteries again, so y b because it's very annoying when your battery is empty. And you know then when you haven't batteries around, and probably for two weeks, your remo {gap} {disfmarker} I've experienced that that {disfmarker}Marketing: Most televisions break down before the battery pack is empty, so {vocalsound} yes.Project Manager: Yeah, okay. So, easy functions. Well, a one {disfmarker} it's a one time, you know {disfmarker} s was {disfmarker} it's a single cost.Marketing: {vocalsound} Yeah.Project Manager: Yeah, m but but then you can {disfmarker} nah, I don't thin I think that it would be more expensive, because I've bought the Alessi stuff more often and even small pencil holders or something are more expensive.Marketing: Yeah, that's true.Project Manager: Would be a nice idea though. I don't know. I think it uh has to be a r {gap} it has to have round forms or something. Like something like that or so or soMarketing: Something like that is very ergonomic.Project Manager: And on th and then uh s a base unit underneath it. It's also round.Marketing: So {disfmarker}Project Manager: Put it in there uh {gap} wire on it.Marketing: {vocalsound} Yeah.Project Manager: Maybe uh, I don't know, some some lights, a big but well. {gap}User Interface: Yeah, flash lights at the side. At the side, or something like that.Project Manager: Volume and programme, yeah.Marketing: Yes, volume and programme should be there I guess, because you hands wi uh y your hands will be in the smaller part.Project Manager: And some of the extra funct Some of the extra functions over here. Numbers.User Interface: Yeah.Marketing: Yeah, and the numbers on top, I guess.User Interface: Yeah.Project Manager: And and lights How we're g well, maybe uh s a ring of {disfmarker} no, no, you have to {gap} {disfmarker} Maybe on the side of it.Marketing: Maybe ro roun roundsUser Interface: Yeah, side of it.Marketing: uh uh l sorry.Project Manager: Along the side uh strip of {disfmarker} yeah.User Interface: Just two LEDs or something on the side. Yeah.Marketing: Maybe lights also around the volume and the p the plus minus programme buttons. {gap} {disfmarker}Project Manager: Yeah, but I also meant the the shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that

What's Industrial Designer's concern about the idea of adding rechargeable units to the device during discussion on extra designs or gadgets to make the remote control special

To Industrial Designer, remote controls could last a long time with two batteries. Therefore, it might not be necessary or attractive enough to customers in his/ her opinion.

Uh-oh. New thing. Oh yeah, uh I have to say something. Uh, due to some uh technical problems I haven't uh digitized the last uh the meeting minutes. But I'll uh make sure that uh happens next time.Marketing: Mm-hmm.User Interface: Okay. {vocalsound} About the get {disfmarker}Project Manager: And I'll get this one uh in digital uh form too.Industrial Designer:'Kay, we're going to um uh talk about working design. Um, the method of the remote control is uh electrical energy, it activates a chip uh in the remote. It's an electrical circuit which compose uh messages in the form of uh uh infrared signals to control the television. Mm, it's a nowadays very uh known, a known uh uh technology. Um, the known technology can make a cost very low. Uh, it's a wild uh {disfmarker} a wide sale uh of uh remote controls in the world. And and the components are very uh very cheap. Um, Uh, diodes, uh bat batteries and uh uh LED lights, they're needed and they're uh everywhere available. Uh, again, it's a fair price. It's a common uh technology uh, like I told um {disfmarker} Uh, the circuit board, it's the most um important uh um part of the remote control. Uh, we can use for that uh fibreglass with copper wires, it's {disfmarker} it is uh {disfmarker} can be made as fast as printing paper. It's uh {disfmarker} {vocalsound} it's all very uh {disfmarker}Project Manager: Okay.Industrial Designer: Yeah, they're making it uh all the time. Uh,Project Manager: Okay.Industrial Designer: and it's not uh very specialised uh technology. {vocalsound} I haven't come to here, but um I've got uh some uh images of uh remote controls. They were not uh very uh trendy or just uh just a remote control like everyone knows. So I {disfmarker} we uh {disfmarker} that's uh {disfmarker}Marketing: Yeah.Project Manager: it's not a easy market.User Interface: Yeah.Project Manager: We have to something special. And for twenty five Euros people want something remote c special from your mote control,Marketing: Yeah.User Interface: True.Project Manager: and we can't deliver that in r with uh regards to the functions,User Interface: Yeah.Marketing: Definitely.Project Manager: because we aren't gonna put {disfmarker}Marketing: With eye candy, ear candy, whatever. Yeah, definitely.Project Manager: Yeah. And then uh when make it, you know, nice looking shape and this {gap} {disfmarker} and then you also you got the stand-up thing. Yeah. I think I think it's a good idea. {vocalsound}Marketing: Yeah.User Interface: Yeah, it must be must be a gadget to have.Project Manager: Yeah.Marketing: Definitely, yeah.Project Manager: Oh, if it {disfmarker} let's {disfmarker} well, we will see what's possible concerning the the costs, and if it's possible we'll do that. And we even try to save up on other stuff to make sure we can do such a thing.User Interface: Yeah.Project Manager: And the first thing we {disfmarker} the most likeable thing to to n to skip is then probably the recharge function or something. If that's too expensive, we won't do that.User Interface: Yeah, we cProject Manager: But it would be nice.Marketing: {vocalsound} It would be nice, yes.Project Manager: It's the idea. I know that batteries last long nowadays. And and what people just think about, well, I'll never have to buy any r batteries again, so y b because it's very annoying when your battery is empty. And you know then when you haven't batteries around, and probably for two weeks, your remo {gap} {disfmarker} I've experienced that that {disfmarker}Marketing: Most televisions break down before the battery pack is empty, so {vocalsound} yes.Project Manager: Yeah, okay. So, easy functions. Well, a one {disfmarker} it's a one time, you know {disfmarker} s was {disfmarker} it's a single cost.Marketing: {vocalsound} Yeah.Project Manager: Yeah, m but but then you can {disfmarker} nah, I don't thin I think that it would be more expensive, because I've bought the Alessi stuff more often and even small pencil holders or something are more expensive.Marketing: Yeah, that's true.Project Manager: Would be a nice idea though. I don't know. I think it uh has to be a r {gap} it has to have round forms or something. Like something like that or so or soMarketing: Something like that is very ergonomic.Project Manager: And on th and then uh s a base unit underneath it. It's also round.Marketing: So {disfmarker}Project Manager: Put it in there uh {gap} wire on it.Marketing: {vocalsound} Yeah.Project Manager: Maybe uh, I don't know, some some lights, a big but well. {gap}User Interface: Yeah, flash lights at the side. At the side, or something like that.Project Manager: Volume and programme, yeah.Marketing: Yes, volume and programme should be there I guess, because you hands wi uh y your hands will be in the smaller part.Project Manager: And some of the extra funct Some of the extra functions over here. Numbers.User Interface: Yeah.Marketing: Yeah, and the numbers on top, I guess.User Interface: Yeah.Project Manager: And and lights How we're g well, maybe uh s a ring of {disfmarker} no, no, you have to {gap} {disfmarker} Maybe on the side of it.Marketing: Maybe ro roun roundsUser Interface: Yeah, side of it.Marketing: uh uh l sorry.Project Manager: Along the side uh strip of {disfmarker} yeah.User Interface: Just two LEDs or something on the side. Yeah.Marketing: Maybe lights also around the volume and the p the plus minus programme buttons. {gap} {disfmarker}Project Manager: Yeah, but I also meant the the we should just put one teletext button on it.User Interface: True.Project Manager: Then we meet uh the new requirements. we also meet the other thin y you sh you just re we have to choose for the the simple design, I guess.User Interface: A simple {disfmarker} yeah.Project Manager: Okay. Um, well, what functions do we have to decide on Or do we {disfmarker} uh I dunno if we have t stif specifically name all the functions we n we want. We have the zap and uh the volume. Should we do m make them very big The the the zap button. D dIndustrial Designer: Yes.Marketing: I think the plus and the minus button should be uh quite present,Project Manager: Th that's that's that's considered to be trendy also.User Interface: But trendy, yeah.Marketing: yep.Project Manager: Or maybe you should place them on a {disfmarker} uh, in a special wayUser Interface: I don't know.Industrial Designer: Maybe we can make uh a kind of a joystick.Project Manager: Yeah, something or uh {vocalsound} somethin special way to to zap through the {disfmarker} it has to {vocalsound} s it has to be {vocalsound} {disfmarker} yeah, and quick. You have to use it very quickly.User Interface: Original. It was uh {disfmarker}Marketing: Yep.User Interface: True.Marketing: {vocalsound} If you grab the remote, your hands should be on top of the plus.Project Manager: Yeah, and it {disfmarker} the buttons should make it um possible to to zap through your channels in a rapid {disfmarker} at a rapid pace.Marketing: Yes.Project Manager: Oh, what should we decide on then I think in a in a case of this simple remote control, the technical aspects which uh weren't worked out already, but it w shouldn't be a problem then.Industrial Designer: But {disfmarker}User Interface: Yeah.Industrial Designer: No, it's o just signals uh {disfmarker} shou and should ni look nice when you put it on a table. I I think you m might wanna put it uh {vocalsound}User Interface: A standard or something.Project Manager: {disfmarker} yeah, that it it it it stands up. Yeah, you have to put it on its {disfmarker} So it's like a vase or uh something you put on a table.Marketing: Yeah. A faceProject Manager: {gap} no no, {gap} put stuff inside it. But, it's like like a statue or something {gap} {disfmarker}Marketing: Or uh yeah, yeah. Yeah.User Interface: {vocalsound}Industrial Designer: More like a joystick then.Marketing: Yeah, yeah, I see what you mean, yep.User Interface: It's like you have uh four phones. Something like that.Project Manager: Yeah yeah, but {disfmarker} yeah, but you also can put it somewhere near the window in {disfmarker}Marketing: If you do that, but I don't know if that's possible within the production cost of twelve and a half Euros.Project Manager: That it's it's fashionable.User Interface: {vocalsound}Project Manager: {gap} I {gap} I don't {disfmarker}Marketing: {vocalsound} I in in the base we could like make uh a button, and if you push it, the remote control itself s makes noise.Project Manager: Oh, yeah.Marketing: That's probably stupid, but uh as I found here uh, fifty percent, was it fiftyIndustrial Designer: But that's that's fun for the first time, and then the second {disfmarker}Marketing: Uh fifty percent fifty percent often loses remote control.Project Manager: Yeah, but but when you {disfmarker} {vocalsound} when it gets lost, how can you press the button to make it {disfmarker}Marketing: No uh, of the base the the the the the the the thing you put it in.Project Manager: {vocalsound} Oh, okay.User Interface: On the television.Project Manager: {vocalsound} Uh, that's kind of nice.User Interface: Oh, like this.Marketing: If an {disfmarker} a button in in that

Summarize the whole meeting.

In this meeting, the team brainstormed about the look, functions and gadgets to adopt in the remote control and finally reached a decision on the overall design. The meeting started with discussion on the technical functions based on some new requirements delivered by Project Manager and on market research results presented by Marketing. In the end, the team agreed on including mainly basic functions on the remote control, adding a joystick-like gadget that was able to charge and track the device, enlarging certain buttons and making it flashy.

it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we teletext can be uh um can be a function as well. But only if uh if it won't higher the the cost, because I don't know if it will be a lot more money to implement teletext as well, but I don't think it will be a problem. Or is teletext a {disfmarker}User Interface: But um deaf people need uh teletext for uh for subtitles.Project Manager: Yeah.User Interface: So it's {disfmarker}Marketing: Yeah, also.User Interface: Yeah.Project Manager: Yeah. So I suggest uh {disfmarker}Marketing: I think it'd definitely be a bad idea not to include teletext.User Interface: It's {disfmarker}Project Manager: Yeah.User Interface: Mm.Project Manager: Is anybody um really against teletextIndustrial Designer: No.Project Manager: No Just that, that we just keep the teletext. I think that's a good idea as well, especially for the subtitles. Maybe we can make that um another point of advantage in our remote control, if we uh make a k a button ex for example for big subtitles, which is instantly on the remote control. For elderly people they can think, oh I wanna have subtitles,User Interface: Yeah yeah.Project Manager: and they push the button and they get the big subtitles.User Interface: Yeah. Yeah.Industrial Designer: Uh that's a good idea.Project Manager: Um so I think teletext can v can be very useful in our advantage. Um {disfmarker} Functionality should be few buttons, you said.Marketing: Yes.Project Manager: I think uh that's very important we have a few buttons.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: So to keep it simple.Marketing: But I don't think that's really an issue any more'cause {disfmarker} Well might be.User Interface: If it's only for televiMarketing: But I mean it, if it's only for T_V_ you're not gonna need a lot of buttons anyway.User Interface: Yeah. Yeah.Project Manager: No.Marketing: You need a one to zero button, next channel, not too expensive.User Interface: No.Project Manager: {gap} Uh another point is the L_C_D_ screen. Um I don't know if that will rise the cost too much, because {disfmarker}Industrial Designer: Y i um I think we'll have to choose between the docking station or the screen,'causeProject Manager: Yeah. It will be too much as well.User Interface: Mm.Industrial Designer: it's uh {disfmarker} {gap}Marketing: I think since a lot of people indicated that a new remote control is hard to learn, and we're focusing on elderly people here which tend to have a hard time understanding new devices, it might be a good idea to have just a little screen on it, which would explain a button if you press it. Which would tell you what it does.Project Manager: Yeah.Marketing: And it wouldn't have to be touchscreen or a very expensive screen,Project Manager: Based.User Interface: Okay. Yeah.Marketing: but {disfmarker}Project Manager: Just the L_C_D_. Oh just the normal screen.Marketing: Just a small screenProject Manager: That's a good idea. So {disfmarker}Marketing: with two {disfmarker}Project Manager: Some extra info. Feedback.Marketing: Yeah.Project Manager: Yeah. I think that's a good idea as well.User Interface: Yeah.Marketing: But I dunno if that wouldProject Manager: As the small screen.Marketing: that would fit into the costs.Project Manager: Extra button info. I think that should be possible as well. Um {vocalsound} let's see what did we say. Mm. More. Should be fancy to, fancy design, easy to learn. Few buttons, we talked about that. Docking station, L_C_D_. Um general functions {disfmarker} Yeah.'Kay. And default materials. I think that's a good idea as well, because um elderly people don't mind if it's a titanium cover or just a plastic one.User Interface: {vocalsound}Project Manager: So that doesn't really matter.User Interface: Mm.Marketing: No.Project Manager: So I think we neeMarketing: I think probably elderly people would be

Summarize the amendments to project requirements and the following discussion.

Project Manager announced that the remote control ought to be only suitable for TV, and that teletext as an outmoded function should be skipped, while internet access becomes an optional function. Meanwhile, target customers are specified as 40 plus. However, Project Manager's requirements of no teletext and design simplification were effectively challenged and rebutted by Marketing. As a result, the focus on the project was changed from design to functionality.

presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in previous channel,User Interface: Yeah.Marketing: volume up, volume down, and some teletext buttons but {disfmarker}Project Manager: Yeah. But do you need {disfmarker}User Interface: So we can s we can skip the display,Marketing: I think if you if you only lUser Interface: so uh we don't need it.Project Manager: But do you need the buttons for one to zero.Marketing: Nah.Project Manager: Maybe c we can {disfmarker}User Interface: Uh {disfmarker}Marketing: Think if you're gonna include teletext you do. I think many people like to use that.Project Manager: Maybe we can use uh {disfmarker}User Interface: Yeah.Marketing:'Cause if you should, if you want to switch from channel one to like thirty five, you don't wanna push the next channel button thirty five times.User Interface: Yeah.Project Manager: No, maybe we can implement the scroll button Or a joystick likeUser Interface: Mm.Project Manager: There are other ways too. Just look if you look at telephones. The Sony telephone has a scroll button which is very useful in searching names or {disfmarker}User Interface: Yeah. Mm-hmm. Yeah.Marketing: That's true but um I don't think there are many T_V_s that can switch channels that fast. And so you would need like the T_V_ would need an a function where you can actually view all channels and scroll through it. And I dunno if many channels would do have that. If many T_V_s have that.Industrial Designer: Yeah.User Interface: Mm.Industrial Designer: And besides that it's um {disfmarker} If we're gonna focus on elderly people they'll have to adapt. They're not used to using scroll buttons.Project Manager: That's right.Industrial Designer: So perhaps we should s stick to the basic layout.User Interface: Mm.Marketing: Mm-hmm.Project Manager: {gap} the numbers yeah. Yeah they can see how much buttons there are going to be on on the display, and if it's too much we can uh reconsider considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons.'Cause they're used most and so they should be robust. They shouldn't break down easily. Um {disfmarker} Then as mo as a lot of people indicated that their um remote got lost in the room, it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would, could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.Project Manager: Okay.Marketing: That would be all.Project Manager: Thank you. So anybody have um any questions until nowMarketing: Any questionsProject Manager: About functional requirementsUser Interface: Mm-hmm.Project Manager: OkayIndustrial Designer: No.Project Manager: that's clear. {gap} Now to the second.Marketing:'Kay. {vocalsound}Project Manager: {vocalsound}User Interface: Uh okay. Um I've been looking at uh the user interface of it. Um f for the techno f functions uh of of it. Um {disfmarker}Project Manager: Yeah. Yeah you can take your time.User Interface: Okay.Project Manager: We've got uh plenty of time,User

What attitude did Marketing hold towards the''no teletext but internet''requirement when commenting on new project requirements and why

Marketing was strongly against the''no teletext but internet''requirement, because he thought there was little chance that customers over 40 would use TVs with internet access in the near future. And he added that teletext was no doubt a key feature for the remote control, especially for the elder generation, and hence should not be ruled out anyway. Consequently, the group agreed to keep teletext and further negotiate with the board.

it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in teletext can be uh um can be a function as well. But only if uh if it won't higher the the cost, because I don't know if it will be a lot more money to implement teletext as well, but I don't think it will be a problem. Or is teletext a {disfmarker}User Interface: But um deaf people need uh teletext for uh for subtitles.Project Manager: Yeah.User Interface: So it's {disfmarker}Marketing: Yeah, also.User Interface: Yeah.Project Manager: Yeah. So I suggest uh {disfmarker}Marketing: I think it'd definitely be a bad idea not to include teletext.User Interface: It's {disfmarker}Project Manager: Yeah.User Interface: Mm.Project Manager: Is anybody um really against teletextIndustrial Designer: No.Project Manager: No Just that, that we just keep the teletext. I think that's a good idea as well, especially for the subtitles. Maybe we can make that um another point of advantage in our remote control, if we uh make a k a button ex for example for big subtitles, which is instantly on the remote control. For elderly people they can think, oh I wanna have subtitles,User Interface: Yeah yeah.Project Manager: and they push the button and they get the big subtitles.User Interface: Yeah. Yeah.Industrial Designer: Uh that's a good idea.Project Manager: Um so I think teletext can v can be very useful in our advantage. Um {disfmarker} Functionality should be few buttons, you said.Marketing: Yes.Project Manager: I think uh that's very important we have a few buttons.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: So to keep it simple.Marketing: But I don't think that's really an issue any more'cause {disfmarker} Well might be.User Interface: If it's only for televiMarketing: But I mean it, if it's only for T_V_ you're not gonna need a lot of buttons anyway.User Interface: Yeah. Yeah.Project Manager: No.Marketing: You need a one to zero button, next channel, not too expensive.User Interface: No.Project Manager: {gap} Uh another point is the L_C_D_ screen. Um I don't know if that will rise the cost too much, because {disfmarker}Industrial Designer: Y i um I think we'll have to choose between the docking station or the screen,'causeProject Manager: Yeah. It will be too much as well.User Interface: Mm.Industrial Designer: it's uh {disfmarker} {gap}Marketing: I think since a lot of people indicated that a new remote control is hard to learn, and we're focusing on elderly people here which tend to have a hard time understanding new devices, it might be a good idea to have just a little screen on it, which would explain a button if you press it. Which would tell you what it does.Project Manager: Yeah.Marketing: And it wouldn't have to be touchscreen or a very expensive screen,Project Manager: Based.User Interface: Okay. Yeah.Marketing: but {disfmarker}Project Manager: Just the L_C_D_. Oh just the normal screen.Marketing: Just a small screenProject Manager: That's a good idea. So {disfmarker}Marketing: with two {disfmarker}Project Manager: Some extra info. Feedback.Marketing: Yeah.Project Manager: Yeah. I think that's a good idea as well.User Interface: Yeah.Marketing: But I dunno if that wouldProject Manager: As the small screen.Marketing: that would fit into the costs.Project Manager: Extra button info. I think that should be possible as well. Um {vocalsound} let's see what did we say. Mm. More. Should be fancy to, fancy design, easy to learn. Few buttons, we talked about that. Docking station, L_C_D_. Um general functions {disfmarker} Yeah.'Kay. And default materials. I think that's a good idea as well, because um elderly people don't mind if it's a titanium cover or just a plastic one.User Interface: {vocalsound}Project Manager: So that doesn't really matter.User Interface: Mm.Marketing: No.Project Manager: So I think we neeMarketing: I think probably elderly people would be

Why did Marketing disagree with the fancy design requirement proposed by Project Manager

Marketing considered fancy design to be insignificant, as he believed that unlike the younger generation, people of 40 plus were not that particular about appearance and would care more about its functionality instead. Marketing's opinion was subsequently agreed by other team members.

it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in teletext can be uh um can be a function as well. But only if uh if it won't higher the the cost, because I don't know if it will be a lot more money to implement teletext as well, but I don't think it will be a problem. Or is teletext a {disfmarker}User Interface: But um deaf people need uh teletext for uh for subtitles.Project Manager: Yeah.User Interface: So it's {disfmarker}Marketing: Yeah, also.User Interface: Yeah.Project Manager: Yeah. So I suggest uh {disfmarker}Marketing: I think it'd definitely be a bad idea not to include teletext.User Interface: It's {disfmarker}Project Manager: Yeah.User Interface: Mm.Project Manager: Is anybody um really against teletextIndustrial Designer: No.Project Manager: No Just that, that we just keep the teletext. I think that's a good idea as well, especially for the subtitles. Maybe we can make that um another point of advantage in our remote control, if we uh make a k a button ex for example for big subtitles, which is instantly on the remote control. For elderly people they can think, oh I wanna have subtitles,User Interface: Yeah yeah.Project Manager: and they push the button and they get the big subtitles.User Interface: Yeah. Yeah.Industrial Designer: Uh that's a good idea.Project Manager: Um so I think teletext can v can be very useful in our advantage. Um {disfmarker} Functionality should be few buttons, you said.Marketing: Yes.Project Manager: I think uh that's very important we have a few buttons.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: So to keep it simple.Marketing: But I don't think that's really an issue any more'cause {disfmarker} Well might be.User Interface: If it's only for televiMarketing: But I mean it, if it's only for T_V_ you're not gonna need a lot of buttons anyway.User Interface: Yeah. Yeah.Project Manager: No.Marketing: You need a one to zero button, next channel, not too expensive.User Interface: No.Project Manager: {gap} Uh another point is the L_C_D_ screen. Um I don't know if that will rise the cost too much, because {disfmarker}Industrial Designer: Y i um I think we'll have to choose between the docking station or the screen,'causeProject Manager: Yeah. It will be too much as well.User Interface: Mm.Industrial Designer: it's uh {disfmarker} {gap}Marketing: I think since a lot of people indicated that a new remote control is hard to learn, and we're focusing on elderly people here which tend to have a hard time understanding new devices, it might be a good idea to have just a little screen on it, which would explain a button if you press it. Which would tell you what it does.Project Manager: Yeah.Marketing: And it wouldn't have to be touchscreen or a very expensive screen,Project Manager: Based.User Interface: Okay. Yeah.Marketing: but {disfmarker}Project Manager: Just the L_C_D_. Oh just the normal screen.Marketing: Just a small screenProject Manager: That's a good idea. So {disfmarker}Marketing: with two {disfmarker}Project Manager: Some extra info. Feedback.Marketing: Yeah.Project Manager: Yeah. I think that's a good idea as well.User Interface: Yeah.Marketing: But I dunno if that wouldProject Manager: As the small screen.Marketing: that would fit into the costs.Project Manager: Extra button info. I think that should be possible as well. Um {vocalsound} let's see what did we say. Mm. More. Should be fancy to, fancy design, easy to learn. Few buttons, we talked about that. Docking station, L_C_D_. Um general functions {disfmarker} Yeah.'Kay. And default materials. I think that's a good idea as well, because um elderly people don't mind if it's a titanium cover or just a plastic one.User Interface: {vocalsound}Project Manager: So that doesn't really matter.User Interface: Mm.Marketing: No.Project Manager: So I think we neeMarketing: I think probably elderly people would be considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we

Summarize the group discussion about functionality with the elderly as target customers.

Firstly, after a short debate, the group reached a consensus that basic layout would be enough for the button design, on which too much emphasis would be unnecessary for the elder generation. Then, the group agreed to implement a docking station as an extra with a positioning function. Also, as opposed to touchscreen or LCD screen, an ordinary small screen and default materials were applauded. Finally, Project Manager proposed to specify the target group as people above 60, which could improve product image as Marketing said.

it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in not too expensive.User Interface: No.Project Manager: {gap} Uh another point is the L_C_D_ screen. Um I don't know if that will rise the cost too much, because {disfmarker}Industrial Designer: Y i um I think we'll have to choose between the docking station or the screen,'causeProject Manager: Yeah. It will be too much as well.User Interface: Mm.Industrial Designer: it's uh {disfmarker} {gap}Marketing: I think since a lot of people indicated that a new remote control is hard to learn, and we're focusing on elderly people here which tend to have a hard time understanding new devices, it might be a good idea to have just a little screen on it, which would explain a button if you press it. Which would tell you what it does.Project Manager: Yeah.Marketing: And it wouldn't have to be touchscreen or a very expensive screen,Project Manager: Based.User Interface: Okay. Yeah.Marketing: but {disfmarker}Project Manager: Just the L_C_D_. Oh just the normal screen.Marketing: Just a small screenProject Manager: That's a good idea. So {disfmarker}Marketing: with two {disfmarker}Project Manager: Some extra info. Feedback.Marketing: Yeah.Project Manager: Yeah. I think that's a good idea as well.User Interface: Yeah.Marketing: But I dunno if that wouldProject Manager: As the small screen.Marketing: that would fit into the costs.Project Manager: Extra button info. I think that should be possible as well. Um {vocalsound} let's see what did we say. Mm. More. Should be fancy to, fancy design, easy to learn. Few buttons, we talked about that. Docking station, L_C_D_. Um general functions {disfmarker} Yeah.'Kay. And default materials. I think that's a good idea as well, because um elderly people don't mind if it's a titanium cover or just a plastic one.User Interface: {vocalsound}Project Manager: So that doesn't really matter.User Interface: Mm.Marketing: No.Project Manager: So I think we neeMarketing: I think probably elderly people would be considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we teletext can be uh um can be a function as well. But only if uh if it won't higher the the cost, because I don't know if it will be a lot more money to implement teletext as well, but I don't think it will be a problem. Or is teletext a {disfmarker}User Interface: But um deaf people need uh teletext for uh for subtitles.Project Manager: Yeah.User Interface: So it's {disfmarker}Marketing: Yeah, also.User Interface: Yeah.Project Manager: Yeah. So I suggest uh {disfmarker}Marketing: I think it'd definitely be a bad idea not to include teletext.User Interface: It's {disfmarker}Project Manager: Yeah.User Interface: Mm.Project Manager: Is anybody um really against teletextIndustrial Designer: No.Project Manager: No Just that, that we just keep the teletext. I think that's a good idea as well, especially for the subtitles. Maybe we can make that um another point of advantage in our remote control, if we uh make a k a button ex for example for big subtitles, which is instantly on the remote control. For elderly people they can think, oh I wanna have subtitles,User Interface: Yeah yeah.Project Manager: and they push the button and they get the big subtitles.User Interface: Yeah. Yeah.Industrial Designer: Uh that's a good idea.Project Manager: Um so I think teletext can v can be very useful in our advantage. Um {disfmarker} Functionality should be few buttons, you said.Marketing: Yes.Project Manager: I think uh that's very important we have a few buttons.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: So to keep it simple.Marketing: But I don't think that's really an issue any more'cause {disfmarker} Well might be.User Interface: If it's only for televiMarketing: But I mean it, if it's only for T_V_ you're not gonna need a lot of buttons anyway.User Interface: Yeah. Yeah.Project Manager: No.Marketing: You need a one to zero button, next channel,

What was the decision of the discussion about button design

Though Project Manager brought up scroll button and joystick as possible options, Industrial rejected that idea by arguing that the elderly were not accustomed to using them, therefore basic layout would be sufficient. Then Marketing further pointed out that there was not so much to gain in the competition of less buttons, as very few buttons would be needed for a TV remote anyway. Project Manager accepted those ideas.

it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still not too expensive.User Interface: No.Project Manager: {gap} Uh another point is the L_C_D_ screen. Um I don't know if that will rise the cost too much, because {disfmarker}Industrial Designer: Y i um I think we'll have to choose between the docking station or the screen,'causeProject Manager: Yeah. It will be too much as well.User Interface: Mm.Industrial Designer: it's uh {disfmarker} {gap}Marketing: I think since a lot of people indicated that a new remote control is hard to learn, and we're focusing on elderly people here which tend to have a hard time understanding new devices, it might be a good idea to have just a little screen on it, which would explain a button if you press it. Which would tell you what it does.Project Manager: Yeah.Marketing: And it wouldn't have to be touchscreen or a very expensive screen,Project Manager: Based.User Interface: Okay. Yeah.Marketing: but {disfmarker}Project Manager: Just the L_C_D_. Oh just the normal screen.Marketing: Just a small screenProject Manager: That's a good idea. So {disfmarker}Marketing: with two {disfmarker}Project Manager: Some extra info. Feedback.Marketing: Yeah.Project Manager: Yeah. I think that's a good idea as well.User Interface: Yeah.Marketing: But I dunno if that wouldProject Manager: As the small screen.Marketing: that would fit into the costs.Project Manager: Extra button info. I think that should be possible as well. Um {vocalsound} let's see what did we say. Mm. More. Should be fancy to, fancy design, easy to learn. Few buttons, we talked about that. Docking station, L_C_D_. Um general functions {disfmarker} Yeah.'Kay. And default materials. I think that's a good idea as well, because um elderly people don't mind if it's a titanium cover or just a plastic one.User Interface: {vocalsound}Project Manager: So that doesn't really matter.User Interface: Mm.Marketing: No.Project Manager: So I think we neeMarketing: I think probably elderly people would be teletext can be uh um can be a function as well. But only if uh if it won't higher the the cost, because I don't know if it will be a lot more money to implement teletext as well, but I don't think it will be a problem. Or is teletext a {disfmarker}User Interface: But um deaf people need uh teletext for uh for subtitles.Project Manager: Yeah.User Interface: So it's {disfmarker}Marketing: Yeah, also.User Interface: Yeah.Project Manager: Yeah. So I suggest uh {disfmarker}Marketing: I think it'd definitely be a bad idea not to include teletext.User Interface: It's {disfmarker}Project Manager: Yeah.User Interface: Mm.Project Manager: Is anybody um really against teletextIndustrial Designer: No.Project Manager: No Just that, that we just keep the teletext. I think that's a good idea as well, especially for the subtitles. Maybe we can make that um another point of advantage in our remote control, if we uh make a k a button ex for example for big subtitles, which is instantly on the remote control. For elderly people they can think, oh I wanna have subtitles,User Interface: Yeah yeah.Project Manager: and they push the button and they get the big subtitles.User Interface: Yeah. Yeah.Industrial Designer: Uh that's a good idea.Project Manager: Um so I think teletext can v can be very useful in our advantage. Um {disfmarker} Functionality should be few buttons, you said.Marketing: Yes.Project Manager: I think uh that's very important we have a few buttons.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: So to keep it simple.Marketing: But I don't think that's really an issue any more'cause {disfmarker} Well might be.User Interface: If it's only for televiMarketing: But I mean it, if it's only for T_V_ you're not gonna need a lot of buttons anyway.User Interface: Yeah. Yeah.Project Manager: No.Marketing: You need a one to zero button, next channel, considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in

Why was the docking station taken into consideration and how was its function achieved

Marketing's research about user requirements showed that 50% of the people tended to find their remote controls lost. Therefore, the docking station as an extra would help users find its position. To achieve this the audio sign would be implemented. When users pressed a button, the phone on the remote control went ringing and indicated its position.

it's easier if you um {disfmarker} Yeah I think you will tell {gap} your presentation as well. Just which function you have and what you're gonna talk about. {vocalsound}Marketing:'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results, I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So {disfmarker} Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. SoUser Interface: Mm.Marketing: some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings, video settings, and channel settings buttons. Which are not really used very frequently, but are still presses a button, a signal got sent, goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device, technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed, its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials, simple plastics. Keep the inner workings simple, so it's robust. Uh I think we should focus on aesthetics, the design and the user interface, because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once, and if you use high-tech materials it come back in every product. So it's, in my idea, it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.Project Manager: Okay. Thank you. Okay.Marketing: {vocalsound}Project Manager: Uh {disfmarker} Okay now I hope everybody has a little bit more insight in the functions we all have and what we are doing right now. Um I'm the Project Manager so I'm here to mess things up and uh tell you some new uh requirements.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: Um that's, we've uh got to design a um remote which is only suitable for T_V_. Um that's because {vocalsound} uh it will be too complexUser Interface: Okay.Project Manager: and the time to market will be too big, if we wanna have it uh for more functions. So it has to be simple.User Interface: Mm.Project Manager: Uh another point is we have to skip the teletext, because in teletext can be uh um can be a function as well. But only if uh if it won't higher the the cost, because I don't know if it will be a lot more money to implement teletext as well, but I don't think it will be a problem. Or is teletext a {disfmarker}User Interface: But um deaf people need uh teletext for uh for subtitles.Project Manager: Yeah.User Interface: So it's {disfmarker}Marketing: Yeah, also.User Interface: Yeah.Project Manager: Yeah. So I suggest uh {disfmarker}Marketing: I think it'd definitely be a bad idea not to include teletext.User Interface: It's {disfmarker}Project Manager: Yeah.User Interface: Mm.Project Manager: Is anybody um really against teletextIndustrial Designer: No.Project Manager: No Just that, that we just keep the teletext. I think that's a good idea as well, especially for the subtitles. Maybe we can make that um another point of advantage in our remote control, if we uh make a k a button ex for example for big subtitles, which is instantly on the remote control. For elderly people they can think, oh I wanna have subtitles,User Interface: Yeah yeah.Project Manager: and they push the button and they get the big subtitles.User Interface: Yeah. Yeah.Industrial Designer: Uh that's a good idea.Project Manager: Um so I think teletext can v can be very useful in our advantage. Um {disfmarker} Functionality should be few buttons, you said.Marketing: Yes.Project Manager: I think uh that's very important we have a few buttons.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: So to keep it simple.Marketing: But I don't think that's really an issue any more'cause {disfmarker} Well might be.User Interface: If it's only for televiMarketing: But I mean it, if it's only for T_V_ you're not gonna need a lot of buttons anyway.User Interface: Yeah. Yeah.Project Manager: No.Marketing: You need a one to zero button, next channel, considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the {disfmarker} This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um {disfmarker} Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So {disfmarker} Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market, so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um {disfmarker} The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control, remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality {disfmarker} As a lot of people indicated, they only use about ten percent of the buttons, I think we should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons.'Cause they're used most and so they should be robust. They shouldn't break down easily. Um {disfmarker} Then as mo as a lot of people indicated that their um remote got lost in the room, it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would, could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.Project Manager: Okay.Marketing: That would be all.Project Manager: Thank you. So anybody have um any questions until nowMarketing: Any questionsProject Manager: About functional requirementsUser Interface: Mm-hmm.Project Manager: OkayIndustrial Designer: No.Project Manager: that's clear. {gap} Now to the second.Marketing:'Kay. {vocalsound}Project Manager: {vocalsound}User Interface: Uh okay. Um I've been looking at uh the user interface of it. Um f for the techno f functions uh of of it. Um {disfmarker}Project Manager: Yeah. Yeah you can take your time.User Interface: Okay.Project Manager: We've got uh plenty of time,User

Summarize the whole meeting.

The whole meeting was focused on the functional design of the new remote control project. First of all, Marketing, User Interface, and Industrial Designer each gave a presentation about user requirements, technical function design, and working design respectively. Then, Project Manager announced some amendments to project requirements, which automatically rejected some of the previous assumptions and aroused further discussion about design and functionality with people above 40 as target customers.

been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} sending them off to the powers that be and stuff basically. Um right, this {disfmarker} for the purposes of this meeting {disfmarker} what this meeting is all about is um I'm gonna have some presentations from all three of you, what you've been working on for the last wee while, when you haven't been getting hit with spam on your computers and and, you know, filling out silly questionnaires and things.Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: But hopefully you've been {disfmarker} actually been doing something productive. So we're gonna {disfmarker} each of you gonna give us a litt a little presentation. {vocalsound} Um.Marketing: Mm.Project Manager: Then we're gonna {vocalsound} work, you know, from each of your presentations. We'll we'll uh talk about what we actually need as a final coming together of it all. Um and then we'll, yeah, we'll {gap} sort of conclude {gap} anything else comes up at the end of it.Industrial Designer: How long is the meetingProject Manager: This meeting it's not very long. It's uh probably down to about thirty five minutes now. So I want each of your presentations to not be too long, five five minutes, something like that.Industrial Designer: Okay. {vocalsound} No problem. {vocalsound}Project Manager: Um if you haven't done a PowerPoint thingy, it doesn't matter, it it just it just says that you {disfmarker} it's {disfmarker} that's just one particular medium. If you haven't had time to prepare one, you can draw stuff on the noteboard, you can talk to us, you can {disfmarker} you know however you want to do your little presentation, basically, you can. Don't feel pressurised into using this thing.'Cause I don't.Industrial Designer: {vocalsound}Project Manager: {vocalsound} Uh okay. So um. You okay over there Reissa,Marketing: I'm fine. Yeah.Project Manager: are you uh b are you joining in with this to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy five per cent of users find the remote control ugly. Okay, so they don't like the look of the remote control. Um eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy. So I think we all agree with that. Um {vocalsound} current remote controls do not match well with the operating behaviour of the user. So, they don't like {disfmarker} like the way they operate it doesn't like match how people behave. Um {gap} per cent of the users say that they only use ten per cent of the buttons on a remote, so probably if you have like one, two, three, four, five, the whole up to z ten, they probably don't use those, they only use the up and down channel.Project Manager:'Cause we've only got five channels. {vocalsound}Marketing: {gap} {vocalsound} exactly.Industrial Designer: {vocalsound}Marketing: {vocalsound} That's another thing. {vocalsound} Um seventy five per cent of users say they zap. Not quite sure what they mean, zap, goes like {vocalsound}.Project Manager: I think that's k flicking quickly between channels.User Interface: Yeah, you wanna navigate the channels quickly I guess.Marketing: Yeah.Project Manager: Yeah.Marketing: Mm. Um takes too much time to learn how to use a new remote. I think especially for uh the older generation. I know my grandmother doesn't like mobile phones, takes ages to work how to use. Anyway um and they also {disfmarker} remotes often get lost in the room, so nobody can find them.User Interface: Mm.Marketing: {vocalsound} So maybe tracking devices is a good idea.Project Manager: {vocalsound} Wow.Marketing: Um personal preferences. {vocalsound}Project Manager: You are a child of technology, aren't you {vocalsound}Marketing: {vocalsound} {vocalsound} Um so yeah um {vocalsound} I was thinking something easy to use, especially for older people. Um {vocalsound} has to look and and you know connect to your laptop computer and stuff. It's uh {disfmarker}Marketing: Mm.Industrial Designer: Oh, we can we can keep the idea if you i We can see at a later stage, maybe, I don't {disfmarker}Marketing:'S just an idea.Project Manager: Okay. Right, well done, Catherine. Um Gab Gabriel let's uh let's hear from you on on on such things.User Interface: Okay.Industrial Designer: Do you need the borderUser Interface: Uh I'm just gonna use the PowerPoint uh.Industrial Designer: Okay. {vocalsound} Sorry.User Interface: Technical {gap}. Okay.Marketing: {vocalsound} {vocalsound}User Interface: Okay, so, while this is warming up,Marketing: Adjusting.User Interface: there it is uh.Marketing: Yeah.User Interface: So I'm doing the user interface design.Project Manager: Mm-hmm.User Interface: Yeah, and basically uh, as far as methods, I was I was looking looking at looking at uh already existing remotes, trying to find some inspiration from designs that are already out there. Thinking of what we can retain, what we can do away with, uh what we what we can perfect a little bit as far as design um. {gap} we don't want to do something that's too radical of a change, I guess, I mean people want a remote that's familiar, that has their favourite functionalities um and and does the basics, but {disfmarker}Project Manager: Mm yeah.User Interface: Um so we can improve what's out there and maintain that, the basic functionality that people want. Um so things that {vocalsound} seem like absolute must-haves uh would be a volume control, um so up-down keys for that, uh channel keys up-down, but then also a numerical key pad so that they can just key directly to the channel that they want, rather than doing up-down, and uh a mute button. Uh one thing that I didn't include here, that I forgot that we talked about

What questions did team members raise concerning Industrial Designer's presentation

Industrial Designer considered batteries as the energy source. Marketing thinks that changing batteries all the time could possibly be annoying, so she suggests other energy options like solar charging. But Industrial Designer refutes this problem because people change batteries simply every six months. User Interface raised the question on the operational distance of the infra-red signal and hoped that the remote control could be equipped with a strong signal stream. But Project Manager rendered it unnecessary because TV is always put in a short distance. Later the team discussed the necessity of through-wall signal and Bluetooth, and decided that this idea remained an idea for some budget reasons and the lack of necessity.

been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy sending them off to the powers that be and stuff basically. Um right, this {disfmarker} for the purposes of this meeting {disfmarker} what this meeting is all about is um I'm gonna have some presentations from all three of you, what you've been working on for the last wee while, when you haven't been getting hit with spam on your computers and and, you know, filling out silly questionnaires and things.Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: But hopefully you've been {disfmarker} actually been doing something productive. So we're gonna {disfmarker} each of you gonna give us a litt a little presentation. {vocalsound} Um.Marketing: Mm.Project Manager: Then we're gonna {vocalsound} work, you know, from each of your presentations. We'll we'll uh talk about what we actually need as a final coming together of it all. Um and then we'll, yeah, we'll {gap} sort of conclude {gap} anything else comes up at the end of it.Industrial Designer: How long is the meetingProject Manager: This meeting it's not very long. It's uh probably down to about thirty five minutes now. So I want each of your presentations to not be too long, five five minutes, something like that.Industrial Designer: Okay. {vocalsound} No problem. {vocalsound}Project Manager: Um if you haven't done a PowerPoint thingy, it doesn't matter, it it just it just says that you {disfmarker} it's {disfmarker} that's just one particular medium. If you haven't had time to prepare one, you can draw stuff on the noteboard, you can talk to us, you can {disfmarker} you know however you want to do your little presentation, basically, you can. Don't feel pressurised into using this thing.'Cause I don't.Industrial Designer: {vocalsound}Project Manager: {vocalsound} Uh okay. So um. You okay over there Reissa,Marketing: I'm fine. Yeah.Project Manager: are you uh b are you joining in with this and and you know connect to your laptop computer and stuff. It's uh {disfmarker}Marketing: Mm.Industrial Designer: Oh, we can we can keep the idea if you i We can see at a later stage, maybe, I don't {disfmarker}Marketing:'S just an idea.Project Manager: Okay. Right, well done, Catherine. Um Gab Gabriel let's uh let's hear from you on on on such things.User Interface: Okay.Industrial Designer: Do you need the borderUser Interface: Uh I'm just gonna use the PowerPoint uh.Industrial Designer: Okay. {vocalsound} Sorry.User Interface: Technical {gap}. Okay.Marketing: {vocalsound} {vocalsound}User Interface: Okay, so, while this is warming up,Marketing: Adjusting.User Interface: there it is uh.Marketing: Yeah.User Interface: So I'm doing the user interface design.Project Manager: Mm-hmm.User Interface: Yeah, and basically uh, as far as methods, I was I was looking looking at looking at uh already existing remotes, trying to find some inspiration from designs that are already out there. Thinking of what we can retain, what we can do away with, uh what we what we can perfect a little bit as far as design um. {gap} we don't want to do something that's too radical of a change, I guess, I mean people want a remote that's familiar, that has their favourite functionalities um and and does the basics, but {disfmarker}Project Manager: Mm yeah.User Interface: Um so we can improve what's out there and maintain that, the basic functionality that people want. Um so things that {vocalsound} seem like absolute must-haves uh would be a volume control, um so up-down keys for that, uh channel keys up-down, but then also a numerical key pad so that they can just key directly to the channel that they want, rather than doing up-down, and uh a mute button. Uh one thing that I didn't include here, that I forgot that we talked about the R_R_ colours just somewhereProject Manager: Yeah.Industrial Designer: {vocalsound} like just around the lock button could be the R_R_ logo or colours and {disfmarker}Project Manager: Yeah.Marketing: Mm.Industrial Designer: If {gap}.Project Manager: Quite poss yeah. Well this is all your department. Mm okay. Well, well done everybody.User Interface: {gap}.Project Manager: And um, I think we uh stop for lunch now.User Interface: Yeah, pretty soon I think, I guess that's now.Marketing: Are we are we finished ahead of scheduleProject Manager: We might possibly have done.Industrial Designer: Cool.User Interface: Alright, see you all soon.Project Manager: {vocalsound} If we've if we've finished at five minutes before the meeting's supposed to finish, then that means we get an extra five minutes for lunch.Marketing: {vocalsound}'Kay uh.Project Manager: Yeah, there you go. Right. I just have to {disfmarker} there's a few little bits and pieces I have to write down, but {disfmarker} Take your headsets off, kick back, smoke'em if you got'em. {vocalsound}

What did the group discuss about User Interface's presentation

In the presentation from User Interface, he first made sure of the position of the team's remote control ---- a remote control with basic functionalities and with some improvements. The must-haves would include volume control, channel keys up-down, a numerical keypad, a mute button and would exclude the lock button which was discussed in the precedent meeting. He made an introduction of two types of remotes: engineering centred ones which provide a lot of functionality and user centred which focus on the easiness of use. Later, the team discussed the locking function which Project Manager expected greatly, and also on the integration of the corporate image into the design of the remote control. At last, regarding the layout of the remote control, User Interface would like to make some improvements over two buttons concerning the ergonomic design.

been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} the R_R_ colours just somewhereProject Manager: Yeah.Industrial Designer: {vocalsound} like just around the lock button could be the R_R_ logo or colours and {disfmarker}Project Manager: Yeah.Marketing: Mm.Industrial Designer: If {gap}.Project Manager: Quite poss yeah. Well this is all your department. Mm okay. Well, well done everybody.User Interface: {gap}.Project Manager: And um, I think we uh stop for lunch now.User Interface: Yeah, pretty soon I think, I guess that's now.Marketing: Are we are we finished ahead of scheduleProject Manager: We might possibly have done.Industrial Designer: Cool.User Interface: Alright, see you all soon.Project Manager: {vocalsound} If we've if we've finished at five minutes before the meeting's supposed to finish, then that means we get an extra five minutes for lunch.Marketing: {vocalsound}'Kay uh.Project Manager: Yeah, there you go. Right. I just have to {disfmarker} there's a few little bits and pieces I have to write down, but {disfmarker} Take your headsets off, kick back, smoke'em if you got'em. {vocalsound} sending them off to the powers that be and stuff basically. Um right, this {disfmarker} for the purposes of this meeting {disfmarker} what this meeting is all about is um I'm gonna have some presentations from all three of you, what you've been working on for the last wee while, when you haven't been getting hit with spam on your computers and and, you know, filling out silly questionnaires and things.Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: But hopefully you've been {disfmarker} actually been doing something productive. So we're gonna {disfmarker} each of you gonna give us a litt a little presentation. {vocalsound} Um.Marketing: Mm.Project Manager: Then we're gonna {vocalsound} work, you know, from each of your presentations. We'll we'll uh talk about what we actually need as a final coming together of it all. Um and then we'll, yeah, we'll {gap} sort of conclude {gap} anything else comes up at the end of it.Industrial Designer: How long is the meetingProject Manager: This meeting it's not very long. It's uh probably down to about thirty five minutes now. So I want each of your presentations to not be too long, five five minutes, something like that.Industrial Designer: Okay. {vocalsound} No problem. {vocalsound}Project Manager: Um if you haven't done a PowerPoint thingy, it doesn't matter, it it just it just says that you {disfmarker} it's {disfmarker} that's just one particular medium. If you haven't had time to prepare one, you can draw stuff on the noteboard, you can talk to us, you can {disfmarker} you know however you want to do your little presentation, basically, you can. Don't feel pressurised into using this thing.'Cause I don't.Industrial Designer: {vocalsound}Project Manager: {vocalsound} Uh okay. So um. You okay over there Reissa,Marketing: I'm fine. Yeah.Project Manager: are you uh b are you joining in with this will be sent by an electronic chip. And uh the chip will be controlled by the user interface. So we'll hear about that later from Gabriel.Project Manager: Mm-hmm.Industrial Designer: And uh the sender will send to the telly itself an infra-red signal to tell it to switch on or switch channels. Um and that's it really for the working design.Project Manager: Great. Okay.Industrial Designer: Sorry the presentation wasn't very uh clear but {disfmarker}Project Manager: I prefer the pe I prefer the human touch personally.Industrial Designer: Really Cool.Project Manager: Yeah.Industrial Designer: Um, should I erase this or {disfmarker}Project Manager: Do you wanna just give us a moment, I just wanna copy this down.Industrial Designer: Okay.Project Manager: Um I dunno if you guys have got any questions for Catherine on any of thisIndustrial Designer: Fine. {vocalsound} Or suggestionsMarketing: Is a battery like the only way of {disfmarker}Industrial Designer: Well, it's just, you don't want it plugged in really, sUser Interface: Yeah, alternate energy source, like win wind power or {disfmarker}Project Manager: {vocalsound} Yeah, you blow on it and i {vocalsound}Industrial Designer: In indoors. {vocalsound}Marketing: No, no {disfmarker}User Interface: {vocalsound} Bicycle power.Marketing: No I meant like {disfmarker}Industrial Designer: {vocalsound}Marketing: No'cause like cha'cause {disfmarker} always changing um um batteries can get like annoying.Industrial Designer: {vocalsound}Marketing: The battery's down and {disfmarker} maybe {vocalsound}, I dunno, solar charged {vocalsound}Industrial Designer: I dunno, swi I th I th I think changing your batteries once every six months is not really a pain, but {disfmarker}Project Manager: Yeah, it's worked for the last fifty years you know.Marketing: Mm. Yeah.User Interface: One question I have, and I don't know how much control we have over this is um, as far as the infra-red signal, do we have control over, you know, how far away you can be from the receiving to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy

What did the team think of the locking function when discussing User Interface's presentation on the layout of the remote control

User Interface said the locking function is a novel idea and a good inspiration. He had never seen a locking functionality. But User Interface thought that the locking function might be unnecessary, while Project Manager thought it probably should be easy to be realized in a physical form like a cover, a switch or a flip thing.

been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} the R_R_ colours just somewhereProject Manager: Yeah.Industrial Designer: {vocalsound} like just around the lock button could be the R_R_ logo or colours and {disfmarker}Project Manager: Yeah.Marketing: Mm.Industrial Designer: If {gap}.Project Manager: Quite poss yeah. Well this is all your department. Mm okay. Well, well done everybody.User Interface: {gap}.Project Manager: And um, I think we uh stop for lunch now.User Interface: Yeah, pretty soon I think, I guess that's now.Marketing: Are we are we finished ahead of scheduleProject Manager: We might possibly have done.Industrial Designer: Cool.User Interface: Alright, see you all soon.Project Manager: {vocalsound} If we've if we've finished at five minutes before the meeting's supposed to finish, then that means we get an extra five minutes for lunch.Marketing: {vocalsound}'Kay uh.Project Manager: Yeah, there you go. Right. I just have to {disfmarker} there's a few little bits and pieces I have to write down, but {disfmarker} Take your headsets off, kick back, smoke'em if you got'em. {vocalsound} to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy five per cent of users find the remote control ugly. Okay, so they don't like the look of the remote control. Um eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy. So I think we all agree with that. Um {vocalsound} current remote controls do not match well with the operating behaviour of the user. So, they don't like {disfmarker} like the way they operate it doesn't like match how people behave. Um {gap} per cent of the users say that they only use ten per cent of the buttons on a remote, so probably if you have like one, two, three, four, five, the whole up to z ten, they probably don't use those, they only use the up and down channel.Project Manager:'Cause we've only got five channels. {vocalsound}Marketing: {gap} {vocalsound} exactly.Industrial Designer: {vocalsound}Marketing: {vocalsound} That's another thing. {vocalsound} Um seventy five per cent of users say they zap. Not quite sure what they mean, zap, goes like {vocalsound}.Project Manager: I think that's k flicking quickly between channels.User Interface: Yeah, you wanna navigate the channels quickly I guess.Marketing: Yeah.Project Manager: Yeah.Marketing: Mm. Um takes too much time to learn how to use a new remote. I think especially for uh the older generation. I know my grandmother doesn't like mobile phones, takes ages to work how to use. Anyway um and they also {disfmarker} remotes often get lost in the room, so nobody can find them.User Interface: Mm.Marketing: {vocalsound} So maybe tracking devices is a good idea.Project Manager: {vocalsound} Wow.Marketing: Um personal preferences. {vocalsound}Project Manager: You are a child of technology, aren't you {vocalsound}Marketing: {vocalsound} {vocalsound} Um so yeah um {vocalsound} I was thinking something easy to use, especially for older people. Um {vocalsound} has to look and and you know connect to your laptop computer and stuff. It's uh {disfmarker}Marketing: Mm.Industrial Designer: Oh, we can we can keep the idea if you i We can see at a later stage, maybe, I don't {disfmarker}Marketing:'S just an idea.Project Manager: Okay. Right, well done, Catherine. Um Gab Gabriel let's uh let's hear from you on on on such things.User Interface: Okay.Industrial Designer: Do you need the borderUser Interface: Uh I'm just gonna use the PowerPoint uh.Industrial Designer: Okay. {vocalsound} Sorry.User Interface: Technical {gap}. Okay.Marketing: {vocalsound} {vocalsound}User Interface: Okay, so, while this is warming up,Marketing: Adjusting.User Interface: there it is uh.Marketing: Yeah.User Interface: So I'm doing the user interface design.Project Manager: Mm-hmm.User Interface: Yeah, and basically uh, as far as methods, I was I was looking looking at looking at uh already existing remotes, trying to find some inspiration from designs that are already out there. Thinking of what we can retain, what we can do away with, uh what we what we can perfect a little bit as far as design um. {gap} we don't want to do something that's too radical of a change, I guess, I mean people want a remote that's familiar, that has their favourite functionalities um and and does the basics, but {disfmarker}Project Manager: Mm yeah.User Interface: Um so we can improve what's out there and maintain that, the basic functionality that people want. Um so things that {vocalsound} seem like absolute must-haves uh would be a volume control, um so up-down keys for that, uh channel keys up-down, but then also a numerical key pad so that they can just key directly to the channel that they want, rather than doing up-down, and uh a mute button. Uh one thing that I didn't include here, that I forgot that we talked about

What did the group discuss about Marketing's presentation

The team discussed the topic of potential user-friendly features for the old and the young. Marketing mentioned the probable insertion of tracking devices which recognize personal preferences, like voice activator, because people may easily forget the position of the remote controls in the room. However, later the team decided to put aside this idea for budget reasons. Then, Marketing mentioned RSI, or repetitive strain injury, which should be taken into consideration in the process of ergonomic design. Industrial Designer mentioned that this could probably be avoided by touching a button instead of pressing a button.

sending them off to the powers that be and stuff basically. Um right, this {disfmarker} for the purposes of this meeting {disfmarker} what this meeting is all about is um I'm gonna have some presentations from all three of you, what you've been working on for the last wee while, when you haven't been getting hit with spam on your computers and and, you know, filling out silly questionnaires and things.Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: But hopefully you've been {disfmarker} actually been doing something productive. So we're gonna {disfmarker} each of you gonna give us a litt a little presentation. {vocalsound} Um.Marketing: Mm.Project Manager: Then we're gonna {vocalsound} work, you know, from each of your presentations. We'll we'll uh talk about what we actually need as a final coming together of it all. Um and then we'll, yeah, we'll {gap} sort of conclude {gap} anything else comes up at the end of it.Industrial Designer: How long is the meetingProject Manager: This meeting it's not very long. It's uh probably down to about thirty five minutes now. So I want each of your presentations to not be too long, five five minutes, something like that.Industrial Designer: Okay. {vocalsound} No problem. {vocalsound}Project Manager: Um if you haven't done a PowerPoint thingy, it doesn't matter, it it just it just says that you {disfmarker} it's {disfmarker} that's just one particular medium. If you haven't had time to prepare one, you can draw stuff on the noteboard, you can talk to us, you can {disfmarker} you know however you want to do your little presentation, basically, you can. Don't feel pressurised into using this thing.'Cause I don't.Industrial Designer: {vocalsound}Project Manager: {vocalsound} Uh okay. So um. You okay over there Reissa,Marketing: I'm fine. Yeah.Project Manager: are you uh b are you joining in with this will be sent by an electronic chip. And uh the chip will be controlled by the user interface. So we'll hear about that later from Gabriel.Project Manager: Mm-hmm.Industrial Designer: And uh the sender will send to the telly itself an infra-red signal to tell it to switch on or switch channels. Um and that's it really for the working design.Project Manager: Great. Okay.Industrial Designer: Sorry the presentation wasn't very uh clear but {disfmarker}Project Manager: I prefer the pe I prefer the human touch personally.Industrial Designer: Really Cool.Project Manager: Yeah.Industrial Designer: Um, should I erase this or {disfmarker}Project Manager: Do you wanna just give us a moment, I just wanna copy this down.Industrial Designer: Okay.Project Manager: Um I dunno if you guys have got any questions for Catherine on any of thisIndustrial Designer: Fine. {vocalsound} Or suggestionsMarketing: Is a battery like the only way of {disfmarker}Industrial Designer: Well, it's just, you don't want it plugged in really, sUser Interface: Yeah, alternate energy source, like win wind power or {disfmarker}Project Manager: {vocalsound} Yeah, you blow on it and i {vocalsound}Industrial Designer: In indoors. {vocalsound}Marketing: No, no {disfmarker}User Interface: {vocalsound} Bicycle power.Marketing: No I meant like {disfmarker}Industrial Designer: {vocalsound}Marketing: No'cause like cha'cause {disfmarker} always changing um um batteries can get like annoying.Industrial Designer: {vocalsound}Marketing: The battery's down and {disfmarker} maybe {vocalsound}, I dunno, solar charged {vocalsound}Industrial Designer: I dunno, swi I th I th I think changing your batteries once every six months is not really a pain, but {disfmarker}Project Manager: Yeah, it's worked for the last fifty years you know.Marketing: Mm. Yeah.User Interface: One question I have, and I don't know how much control we have over this is um, as far as the infra-red signal, do we have control over, you know, how far away you can be from the receiving to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} meeting hereMarketing: I uh yeah, yeah.Project Manager: or are y or are y or are you are you just are you just uh doing some Internet shopping there {vocalsound}User Interface: Think she's finishing up her presentation.Marketing: D I mean, I I'm finishing off my presentation.Industrial Designer: {vocalsound}Marketing: No no. {vocalsound} Uh I'm done. Okay.Project Manager: Okay, jolly good. Alright, let's have um {disfmarker} well, we all know that it's it's a remote control that we're gonna be dealing with.Marketing: Mm.Project Manager: I think the first thing we should look at is um {vocalsound} probably the um what it is that it is actually supposed to be. So that's gonna be you Catherine,Industrial Designer: Okay.Project Manager: if we wanna hear from you first.Industrial Designer: Okay. Um just connecting this.Project Manager: You don't have to worry about screwing it in just {disfmarker}Industrial Designer: Are we getting i ReallyProject Manager: there you go.Industrial Designer: Okay. Cool. Okay. So I've got a very quick uh {disfmarker} Uh. Okay.Marketing: {vocalsound}Industrial Designer: So the working design, I've got a very quick presentation on this, so um I've {disfmarker} oh no, you can't see a thing. {vocalsound} Oh well, I'm gonna draw it on the board then. It's in blue uh, and I couldn't change it.User Interface: Oh. {vocalsound}Project Manager: Ah.Industrial Designer: We it's fine on my screen, but never mind. So um {vocalsound} the idea is that we've got the energy source um, which in our case will pr, oh well {disfmarker} okay, never mind. So um I think maybe uh two batteries, I dunno what they're called {gap} six, or something like that.Project Manager: Mm-hmm.Industrial Designer: Uh and then {vocalsound} um then on the uh remote control itself will have um the sender for the signal, which could be uh an infra-red signal, um which

What was the conclusion and summary that Project Manager extracted after the three presentations from team members

The team is going to design a basic television remote which looks cool and is safe to be used. As for the industrial design of the remote control, due to reasons of budget and simplicity, the remote control will use infrared signals instead of Bluetooth, and the energy source would be batteries.

been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy sending them off to the powers that be and stuff basically. Um right, this {disfmarker} for the purposes of this meeting {disfmarker} what this meeting is all about is um I'm gonna have some presentations from all three of you, what you've been working on for the last wee while, when you haven't been getting hit with spam on your computers and and, you know, filling out silly questionnaires and things.Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: But hopefully you've been {disfmarker} actually been doing something productive. So we're gonna {disfmarker} each of you gonna give us a litt a little presentation. {vocalsound} Um.Marketing: Mm.Project Manager: Then we're gonna {vocalsound} work, you know, from each of your presentations. We'll we'll uh talk about what we actually need as a final coming together of it all. Um and then we'll, yeah, we'll {gap} sort of conclude {gap} anything else comes up at the end of it.Industrial Designer: How long is the meetingProject Manager: This meeting it's not very long. It's uh probably down to about thirty five minutes now. So I want each of your presentations to not be too long, five five minutes, something like that.Industrial Designer: Okay. {vocalsound} No problem. {vocalsound}Project Manager: Um if you haven't done a PowerPoint thingy, it doesn't matter, it it just it just says that you {disfmarker} it's {disfmarker} that's just one particular medium. If you haven't had time to prepare one, you can draw stuff on the noteboard, you can talk to us, you can {disfmarker} you know however you want to do your little presentation, basically, you can. Don't feel pressurised into using this thing.'Cause I don't.Industrial Designer: {vocalsound}Project Manager: {vocalsound} Uh okay. So um. You okay over there Reissa,Marketing: I'm fine. Yeah.Project Manager: are you uh b are you joining in with this the R_R_ colours just somewhereProject Manager: Yeah.Industrial Designer: {vocalsound} like just around the lock button could be the R_R_ logo or colours and {disfmarker}Project Manager: Yeah.Marketing: Mm.Industrial Designer: If {gap}.Project Manager: Quite poss yeah. Well this is all your department. Mm okay. Well, well done everybody.User Interface: {gap}.Project Manager: And um, I think we uh stop for lunch now.User Interface: Yeah, pretty soon I think, I guess that's now.Marketing: Are we are we finished ahead of scheduleProject Manager: We might possibly have done.Industrial Designer: Cool.User Interface: Alright, see you all soon.Project Manager: {vocalsound} If we've if we've finished at five minutes before the meeting's supposed to finish, then that means we get an extra five minutes for lunch.Marketing: {vocalsound}'Kay uh.Project Manager: Yeah, there you go. Right. I just have to {disfmarker} there's a few little bits and pieces I have to write down, but {disfmarker} Take your headsets off, kick back, smoke'em if you got'em. {vocalsound} five per cent of users find the remote control ugly. Okay, so they don't like the look of the remote control. Um eighty f eighty per cent of them would spend more money if the rem remote control looked really cool and fancy. So I think we all agree with that. Um {vocalsound} current remote controls do not match well with the operating behaviour of the user. So, they don't like {disfmarker} like the way they operate it doesn't like match how people behave. Um {gap} per cent of the users say that they only use ten per cent of the buttons on a remote, so probably if you have like one, two, three, four, five, the whole up to z ten, they probably don't use those, they only use the up and down channel.Project Manager:'Cause we've only got five channels. {vocalsound}Marketing: {gap} {vocalsound} exactly.Industrial Designer: {vocalsound}Marketing: {vocalsound} That's another thing. {vocalsound} Um seventy five per cent of users say they zap. Not quite sure what they mean, zap, goes like {vocalsound}.Project Manager: I think that's k flicking quickly between channels.User Interface: Yeah, you wanna navigate the channels quickly I guess.Marketing: Yeah.Project Manager: Yeah.Marketing: Mm. Um takes too much time to learn how to use a new remote. I think especially for uh the older generation. I know my grandmother doesn't like mobile phones, takes ages to work how to use. Anyway um and they also {disfmarker} remotes often get lost in the room, so nobody can find them.User Interface: Mm.Marketing: {vocalsound} So maybe tracking devices is a good idea.Project Manager: {vocalsound} Wow.Marketing: Um personal preferences. {vocalsound}Project Manager: You are a child of technology, aren't you {vocalsound}Marketing: {vocalsound} {vocalsound} Um so yeah um {vocalsound} I was thinking something easy to use, especially for older people. Um {vocalsound} has to look

What did the team discuss about the appearance of their remote controls

Project Manager insisted the manifestation of company image on the remote control, like the slogan, symbol or other recognizable patterns. Marketing thought the remote controls should be in the same colour, while Project Manager thought it unnecessary. User Interface suggested that the pattern needs to be recognisable. Industrial Designer gave an example that the RR logo or thematic colours could be placed around the lock button.

been working for twenty years.Marketing: So they don't {disfmarker}Project Manager: Um {vocalsound} d and thaMarketing: Well {disfmarker}Project Manager: and that's a {vocalsound} that's quite a minority there, so yeah, it's not even like fifty fifty that's th thirty five per cent.Marketing: These guys are growing up. {vocalsound}User Interface: What about just from the the prospective of our manufacturing cost I mean if if it's twelve fifty per unit.Project Manager: Yeah.User Interface: I mean, okay, there's {disfmarker}Marketing: {vocalsound} Voice activation might not be the best.Project Manager: I would say scra I'd say scrap that straight off.User Interface: Uh.Marketing: Um also with um with buttons, {vocalsound} a thing called R_S_I_, so wrist sense {vocalsound} {disfmarker}User Interface: Repetitive strain uh rep repetitive strain injuryMarketing: HuhUser Interface: or like from doing {disfmarker}Marketing: Yeah, repetitive strains injury, so they don't {disfmarker} I think people who watch T_V_ maybe too often, keep changing channel hurts their wrist.Industrial Designer: {vocalsound} Well {vocalsound} maybe they shouldn't watch so much T_V_ then. {vocalsound}Marketing: {vocalsound} I don't think so. {vocalsound}Project Manager: So y so it's so it's so you got {disfmarker}User Interface: {vocalsound}Project Manager: so that's something we should have a look into then i when desi when designing the ergonomics of {disfmarker}Marketing: Yeah {vocalsound}User Interface: Mm.Marketing: maybe not so hard.User Interface: Mm.Project Manager: see {vocalsound} have a look if um there's any w any medical background we can find out about this.Industrial Designer: Maybe it could be, instead of pressing button it could be just touching a {disfmarker}Marketing: Yeah.Project Manager: Let's jus {gap}Marketing: Maybe {disfmarker}Project Manager: we just want {disfmarker} need to cover our arses so that people aren't gonna sue us in ten years'time, say your remote control gave me repetitive strain injury.User Interface: Yeah, we should probably consult with our legal department uh.Marketing: Mm.Project Manager: Yeah. {vocalsound} sending them off to the powers that be and stuff basically. Um right, this {disfmarker} for the purposes of this meeting {disfmarker} what this meeting is all about is um I'm gonna have some presentations from all three of you, what you've been working on for the last wee while, when you haven't been getting hit with spam on your computers and and, you know, filling out silly questionnaires and things.Industrial Designer: {vocalsound}Marketing: {vocalsound}Project Manager: But hopefully you've been {disfmarker} actually been doing something productive. So we're gonna {disfmarker} each of you gonna give us a litt a little presentation. {vocalsound} Um.Marketing: Mm.Project Manager: Then we're gonna {vocalsound} work, you know, from each of your presentations. We'll we'll uh talk about what we actually need as a final coming together of it all. Um and then we'll, yeah, we'll {gap} sort of conclude {gap} anything else comes up at the end of it.Industrial Designer: How long is the meetingProject Manager: This meeting it's not very long. It's uh probably down to about thirty five minutes now. So I want each of your presentations to not be too long, five five minutes, something like that.Industrial Designer: Okay. {vocalsound} No problem. {vocalsound}Project Manager: Um if you haven't done a PowerPoint thingy, it doesn't matter, it it just it just says that you {disfmarker} it's {disfmarker} that's just one particular medium. If you haven't had time to prepare one, you can draw stuff on the noteboard, you can talk to us, you can {disfmarker} you know however you want to do your little presentation, basically, you can. Don't feel pressurised into using this thing.'Cause I don't.Industrial Designer: {vocalsound}Project Manager: {vocalsound} Uh okay. So um. You okay over there Reissa,Marketing: I'm fine. Yeah.Project Manager: are you uh b are you joining in with this They're having a lunch break at the moment, but {disfmarker} yeah.Industrial Designer: {vocalsound}Marketing: {vocalsound} Yeah.Project Manager: I'll see if I can get {disfmarker} see if I can get hold of them for the next meeting.User Interface: Yeah. I think we can do some really {disfmarker} in in that department, the the ergonomic department, we can make some some really good improvements.Project Manager: Yeah.Marketing: Mm. Maybe th the buttons not so high up so you don't have to press so much,User Interface: Mm.Marketing: or we just like flat buttons, something. Yeah.Project Manager: Okay.Marketing: So that is me.Project Manager: That's great, thank you very much for that, Reissa. {vocalsound} Um okay, so we've basically we've decide we've d we've decided that it's gonna be, you know uh, we're going for a basic television remote. It's gotta be safe to use, it's gotta look cool.Marketing: Mm.Project Manager: It's gotta be cheap. S um.Marketing: Mm.Project Manager: Now going back to the uh industrial design of it, you know, we were looking at whether to use maybe infra-red or Bluetooth. I think, we should just go with the simplest option on everything, uh and that would be infra-red, energy source, that would be batteries. Uh mean we we can look into using the s, you know, the little tiny weeny batteries, all like special long-lasting batteries. Um. {vocalsound} But a in {disfmarker} there's no I don't think there's any point in making a remote control unit that's gonna last for fifty years, because technology will have changed and, you know, we won't have televisions in ten years'time. {vocalsound} So {disfmarker}Industrial Designer: Yep.Project Manager: I think we're all um pretty sussed on that. Um anyone have any questions Everybody happy in their workMarketing: Mm.User Interface: Yeah, it seems like we're all on the {disfmarker} pretty much will be sent by an electronic chip. And uh the chip will be controlled by the user interface. So we'll hear about that later from Gabriel.Project Manager: Mm-hmm.Industrial Designer: And uh the sender will send to the telly itself an infra-red signal to tell it to switch on or switch channels. Um and that's it really for the working design.Project Manager: Great. Okay.Industrial Designer: Sorry the presentation wasn't very uh clear but {disfmarker}Project Manager: I prefer the pe I prefer the human touch personally.Industrial Designer: Really Cool.Project Manager: Yeah.Industrial Designer: Um, should I erase this or {disfmarker}Project Manager: Do you wanna just give us a moment, I just wanna copy this down.Industrial Designer: Okay.Project Manager: Um I dunno if you guys have got any questions for Catherine on any of thisIndustrial Designer: Fine. {vocalsound} Or suggestionsMarketing: Is a battery like the only way of {disfmarker}Industrial Designer: Well, it's just, you don't want it plugged in really, sUser Interface: Yeah, alternate energy source, like win wind power or {disfmarker}Project Manager: {vocalsound} Yeah, you blow on it and i {vocalsound}Industrial Designer: In indoors. {vocalsound}Marketing: No, no {disfmarker}User Interface: {vocalsound} Bicycle power.Marketing: No I meant like {disfmarker}Industrial Designer: {vocalsound}Marketing: No'cause like cha'cause {disfmarker} always changing um um batteries can get like annoying.Industrial Designer: {vocalsound}Marketing: The battery's down and {disfmarker} maybe {vocalsound}, I dunno, solar charged {vocalsound}Industrial Designer: I dunno, swi I th I th I think changing your batteries once every six months is not really a pain, but {disfmarker}Project Manager: Yeah, it's worked for the last fifty years you know.Marketing: Mm. Yeah.User Interface: One question I have, and I don't know how much control we have over this is um, as far as the infra-red signal, do we have control over, you know, how far away you can be from the receiving to carry that mental.Marketing: Mm.Project Manager: So it's kinda gotta look it's gotta look new and s you know something fashionable. If if remote control {disfmarker} well, if telephones can be fashionable, then maybe remote control units can be.User Interface: Mm.Marketing: Mm.User Interface: Well yeah these, I think, we can {disfmarker} so we talked about the layout in my presentation and what I didn't mention yet really is is the sort of like the ergonomic design.Project Manager: Yeah. Because we need {disfmarker}User Interface: I t I think we can make big improvements over these two that you see here, I mean.Project Manager: {vocalsound} Yeah. Great.Industrial Designer: {vocalsound}User Interface: Uh, everything is going t ergonomic, you know, there's you know mice for your computers that are very ergonomic and keyboards and that could be one of our niches p sort of uh uh in the market, I guess. Um.Project Manager: Okay, fantastic.Marketing: Okay.Project Manager: Right, well done, Gabriel.Marketing: {gap}.Project Manager: Um Reissa. Let's plug you in, baby.Marketing: Where does it go intoUser Interface: {gap}.Marketing: HereUser Interface: Yeah.Marketing: The blue thing.User Interface: Uh, yeah, this is getting all {gap}.Marketing: {vocalsound}User Interface: Mm. {vocalsound}Marketing: {gap}.User Interface: Yeah, then you just have to do function F_ eight and it should come up.Marketing: Well, function F_ eight. No {disfmarker}Project Manager: Yeah, w it it just takes a wee while.User Interface: Yeah, it just takes a second uh.Marketing: oh. {vocalsound} Come on. Right. Okay. {gap}. Okay. Well, for our marketing report uh we observed remote control users in a usability lab, and also gave {disfmarker} so this is research {disfmarker} and we also gave participants um questionnaires to fill out. Um total number of people tested were a hundred just so you know, so that hundred people were tested and these were the findings. So seventy

Summarize the whole meeting.

This meeting is mainly about three presentations from three team members. First, it was Industrial Designer's presentation on the working design of the remote control; then, User Interface introduced the layout design of the remote control; and at last, Marketing made a report on the user experience survey and potential user-friendly functionalities. At the same time, various discussions among team members went on concerning their presentations, on the industrial design, user interface, appearance and functionality of the remote control.

we need to make sure that we keep them to that commitment. I think it was quite interesting to hear what Philip Hammond said yesterday when he was in Wales, saying that the money that we will receive will depend on the future shape of the economy, which implies that he has no idea what's going to happen there, and that that shared prosperity fund will be designed around the deal. Well, that's really not what we're interested in. We were made some promises, and we need them to commit to those promises. I think we have some real concerns about the shared prosperity fund not really following through on the commitments that were made during the Brexit referendum. But, in terms of the replacements, we'd be looking at about PS15 million a year, and that would be a huge impact for us, but we're not looking at that--I don't think we should be--because they made some promises.John Griffiths AM: So, could you say that, if they keep their promises, then at least that level of funding would be maintainedEluned Morgan AM: I think that would be a minimum, but that's just one aspect of it. That's not including the whole workplace learning money on top of that.John Griffiths AM: Okay.Lynne Neagle AM: Thank you. Suzy, you had a supplementary.Suzy Davies AM: Yes, just very quickly on the multi-annual point, obviously I recognise that we're talking about six or seven-year cycles with Europe, and I completely take the point that you don't really know from year to year what your budget's going to be, but Welsh Government does make multi-annual commitments. I think you did it yesterday, actually--the capital commitment is over more than one year. How are you able to do that and yet not quite feel confident that Yes, that's right. Sorry, I just wanted to clarify. I should have made it very clear that the answer I gave was in the context of no deal, which is what we seem to be talking about mostly this morning, but if there was a deal to have reciprocal arrangements, then that ability, obviously, would be curtailed.Lynne Neagle AM: Okay, thank you. Are there any other questions from Members No. Okay, well, can I thank the Cabinet Secretary, the Minister and the officials for attending and for answering all our questions We very much appreciate your time. As usual, you'll be sent a transcript to check for accuracy after the meeting. Thank you very much. Okay. Item 5, then, is papers to note. Members will see that there are 18 papers to note, so I'd like to suggest that we note them as a block, please, and just to flag that I would like to return to paper to note 18 when we go into private. Is that okay with everyone Everyone happy to note those Thank you. Item 6, then, can I propose, in accordance with Standing Order 17. 42, that the committee resolves to meet in private for the remainder of the meeting and the whole of the meeting next week Are Members content Okay, thank you. of relationship, and what that impact will be on the broader economy and our ability to work with companies locally, and industries, to provide that link between training needs So, the colleges, basically, are providing the training for lots of the apprenticeships, and so if the number of companies reduces, then that is likely to have an impact. So, there are specific sectors that we are more concerned about than others. Farming is obviously one that we are concerned about, because that could have a difference in terms of day one of no deal. If your markets are not there, that could be quite an immediate impact. Health and social care--obviously, we are concerned that there are a number of people who work in that sector who are EU citizens. What is the impact Are they going to feel unwelcome Are they likely, then, to return home Where will that skills gap, therefore, be So, that's a problem for us. Construction is already an issue for us in terms of skills shortages. So, one of the things we're doing is we've developed these regional skills partnerships where we ask local employers,'What is it that you need in terms of skills development'and we are now asking further education colleges to respond to that need. So, rather than them just getting people through the college system, who are easy to get in because they're doing courses that they're excited about, let's try and encourage them to do courses where we know there are skills shortages. So, that is a new structure that we've developed that is already having an impact; there's a PS10 million project there. So, we're already putting things in place for those situations. In manufacturing, obviously, if there's no deal, the rules of origin, that could have an immediate we do need to make sure that they are taken out of the targets and we can continue to press that message with the UK Government. At the moment, you'll be aware that Welsh Government has looked at a specific piece of work on whether there was any scope for specific immigration policy for Wales, although I must say that was mostly in the field of actually the workforce rather than students. You'll be aware that this week the Government's migration advisory committee--there are so many committees these days--have said that they don't believe that there is a case for a separate provision for EU students, as opposed to international students. But we want an immigration system that makes it as easy as possible for those students who want to benefit from education in Wales, and indeed the UK, to be able to do so.Lynne Neagle AM: Thank you. Llyr.Llyr Gruffydd AM: So, what are we doing from now on in then Are we just waiting to see or are we continuing to pushKirsty Williams AM: No--gosh--Llyr, we continue to push the case at the official level, and at the moment, I'm trying to convene a quadrilateral, if it can be quadrilateral in the sense that Northern Ireland aren't up and running--but certainly with officials from Northern Ireland. We're trying to arrange another quadrilateral between myself, the HE Minister for England and the new HE Minister for Scotland. If I can speak candidly, I don't believe that there's any difference between our view, with regard to the status of international students, and the views of English Ministers within the department in England. It is convincing the Home Office of that case. So, I don't think we need to persuade Sam Gyimah about the importance of this. Jo Johnson got, I to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed

Summarize the political background and the aim of the group.

The group was focusing on the potential influence to the Wales education system due to the Brexit. The members mentioned many institutions like the Higher Education Funding Council for Wales and showed that these institutions had taken much action to deal with the problems. Some of the institutions funded higher education in Wales, and others might help those universities find a better way to transit. What the group aimed at was cooperating with the institutions and help the situation become better.

to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed been looking at that in general. More recently, when the prospect of no deal became talked about, officials have been visiting individual institutions to talk to them about their preparedness for that. As you'll be aware, the funding for much of the activity is secured, we believe, even under a'no deal'scenario, until December 2020; that's a letter we had from the Chief Secretary to the Treasury. I think the research you're referring to may be research that Cardiff University has been doing with the Bevan Foundation and others. I know there's a report due to be launched later today. We have been doing our own research and looking at the impact on HE, FE and apprenticeship providers.Suzy Davies AM: Well, that's really helpful because my understanding was that this Cardiff University research had superseded all those nine sector analyses.Huw Morris: That may be true for the economy brief. Certainly, there are published papers by Max Munday and a team at Cardiff University on the impact of Brexit on the Welsh economy, but for HE and FE and apprenticeship provision, it's as the Cabinet Secretary outlined.Suzy Davies AM: So, are there any formal risk assessments that are available for us to scrutinise, for example For HE and FE for that matter.Kirsty Williams AM: Well, the Higher Education Funding Council for Wales have been doing some specific work; I can't comment on how wide they would want that to be shared. We have been doing some broad analysis, as I said, for the sector, looking at what we can do to mitigate the risk, bearing in mind that each institution is an autonomous institution, a principle that they guard really jealously, and rightly so. So, we have been, as Huw said, because the prospect of a'no deal'has become, perhaps, more to the we need to make sure that we keep them to that commitment. I think it was quite interesting to hear what Philip Hammond said yesterday when he was in Wales, saying that the money that we will receive will depend on the future shape of the economy, which implies that he has no idea what's going to happen there, and that that shared prosperity fund will be designed around the deal. Well, that's really not what we're interested in. We were made some promises, and we need them to commit to those promises. I think we have some real concerns about the shared prosperity fund not really following through on the commitments that were made during the Brexit referendum. But, in terms of the replacements, we'd be looking at about PS15 million a year, and that would be a huge impact for us, but we're not looking at that--I don't think we should be--because they made some promises.John Griffiths AM: So, could you say that, if they keep their promises, then at least that level of funding would be maintainedEluned Morgan AM: I think that would be a minimum, but that's just one aspect of it. That's not including the whole workplace learning money on top of that.John Griffiths AM: Okay.Lynne Neagle AM: Thank you. Suzy, you had a supplementary.Suzy Davies AM: Yes, just very quickly on the multi-annual point, obviously I recognise that we're talking about six or seven-year cycles with Europe, and I completely take the point that you don't really know from year to year what your budget's going to be, but Welsh Government does make multi-annual commitments. I think you did it yesterday, actually--the capital commitment is over more than one year. How are you able to do that and yet not quite feel confident that impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me of relationship, and what that impact will be on the broader economy and our ability to work with companies locally, and industries, to provide that link between training needs So, the colleges, basically, are providing the training for lots of the apprenticeships, and so if the number of companies reduces, then that is likely to have an impact. So, there are specific sectors that we are more concerned about than others. Farming is obviously one that we are concerned about, because that could have a difference in terms of day one of no deal. If your markets are not there, that could be quite an immediate impact. Health and social care--obviously, we are concerned that there are a number of people who work in that sector who are EU citizens. What is the impact Are they going to feel unwelcome Are they likely, then, to return home Where will that skills gap, therefore, be So, that's a problem for us. Construction is already an issue for us in terms of skills shortages. So, one of the things we're doing is we've developed these regional skills partnerships where we ask local employers,'What is it that you need in terms of skills development'and we are now asking further education colleges to respond to that need. So, rather than them just getting people through the college system, who are easy to get in because they're doing courses that they're excited about, let's try and encourage them to do courses where we know there are skills shortages. So, that is a new structure that we've developed that is already having an impact; there's a PS10 million project there. So, we're already putting things in place for those situations. In manufacturing, obviously, if there's no deal, the rules of origin, that could have an immediate

What did Huw Morris think of the" no deal" scenario when talking about the political background and the aim of the group

When discussing the dilemma that the Wales universities were faced with at the moment, Kirsty Williams pointed out that many factors would affect the fiscal situation of the universities, including whether it would be a" no deal" scenario or a" deal" one. Even though most worries were towards the" no deal" scenario, Huw Morris was confident that the higher education Brexit working group had been meeting since September 2016 and recently officials had been visiting individual institutions to ensure that they were fully prepared for the potential fund problems.

been looking at that in general. More recently, when the prospect of no deal became talked about, officials have been visiting individual institutions to talk to them about their preparedness for that. As you'll be aware, the funding for much of the activity is secured, we believe, even under a'no deal'scenario, until December 2020; that's a letter we had from the Chief Secretary to the Treasury. I think the research you're referring to may be research that Cardiff University has been doing with the Bevan Foundation and others. I know there's a report due to be launched later today. We have been doing our own research and looking at the impact on HE, FE and apprenticeship providers.Suzy Davies AM: Well, that's really helpful because my understanding was that this Cardiff University research had superseded all those nine sector analyses.Huw Morris: That may be true for the economy brief. Certainly, there are published papers by Max Munday and a team at Cardiff University on the impact of Brexit on the Welsh economy, but for HE and FE and apprenticeship provision, it's as the Cabinet Secretary outlined.Suzy Davies AM: So, are there any formal risk assessments that are available for us to scrutinise, for example For HE and FE for that matter.Kirsty Williams AM: Well, the Higher Education Funding Council for Wales have been doing some specific work; I can't comment on how wide they would want that to be shared. We have been doing some broad analysis, as I said, for the sector, looking at what we can do to mitigate the risk, bearing in mind that each institution is an autonomous institution, a principle that they guard really jealously, and rightly so. So, we have been, as Huw said, because the prospect of a'no deal'has become, perhaps, more to the to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed Lynne Neagle AM: Good morning, everyone, and welcome to the Children, Young People and Education Committee. We've received apologies for absence from Janet Finch-Saunders. I'd like to take this opportunity to welcome Suzy Davies to the committee, and to thank Mark Reckless and Darren Millar, who have left us, for their service and hard work as members of the committee. Can I ask whether there are any declarations of interest, please No. Okay. We will move on then to our evidence session on our inquiry into the impact of Brexit on higher and further education. I'm very pleased to welcome Kirsty Williams, Cabinet Secretary for Education, and Eluned Morgan AM, Minister for Welsh Language and Lifelong Learning. Can I just ask you to introduce your officials for the record, pleaseKirsty Williams AM: Bore da, Lynne, and thank you for the invitation to join you. Eluned and I are joined this morning by Huw Morris, who's the group director at SHELL--skills, higher education and lifelong learning--and Marie Knox, who is deputy director, overseeing European transition.Lynne Neagle AM: Okay, thank you very much, and thank you for coming. We'll go straight into questions, then, and the first questions are from Suzy Davies.Suzy Davies AM: Thank you. I'd like to ask you both, if that's okay, a little bit about preparedness. But if I could start with higher education, I understand that--I don't know, it must be about 18 months ago now--Ken Skates told another committee in this place that there had been nine sector analyses done. Presumably, one of those was HE, because of the--well, Welsh Government had a presence, and still does, in Brussels, related to higher education. Apparently, those have now been superseded by work that's been done by Cardiff University. I don't know if you've got any comments on AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. So, we've got a lot to offer and that's why it's really important that, although we have seen a change in the tuition fees, which may have an impact, we are investing with universities, for instance, in the Global Wales programme.Lynne Neagle AM: In terms of the drop that we've seen in Wales, which is differential amongst institutions, will you be taking any specific action to try and prevent Brexit exacerbating thatKirsty Williams AM: We are working with HEFCW and individual institutions, as I said, to test their preparedness. We can't tell them what to do in that sense, but we can, because of our governance arrangements and HEFCW's monitoring arrangements, continue to test with them. I meet regularly with vice-chancellors and separately with the chairs of the institutions and separately again with HEFCW representatives, and the sustainability of the sector and recruitment issues is always something that is on the agenda.Lynne Neagle AM: Thank you. Julie.Julie Morgan AM: The additional PS6. 4 million that went to HEFCW in the 2017-18 year, which I think you say is partly because of Brexit and partly because of demographic and recruitment challenges, what do you expect to see as a result of that spendingKirsty Williams AM: That funding was allocated, as I said, to enable HEFCW to deal with any short-term implications arising out of demographic changes, because we've seen a drop in the number of 18-year-olds, and the initial implications of EU transition. It was allocated as part of HEFCW's overall grant in aid, and therefore the council was given discretion as to how it was to be apportioned to the sector. The money was brought forward a year, because, in conversations with HEFCW and the institutions, they felt that that money would be more useful earlier on. So, it was

What did Eluned Morgan think of further education when talking about the political background and the aim of the group

Eluned Morgan had been actively engaging with the FE sector and he found that those colleges are much localized, with only 71 EU apprenticeships and staff. The group was working hard to ensure that these 71 people would safely go through such a chaotic period. What's also important was that as for FE, the relationship between the apprenticeships and the working community mattered much, which means they might have to improve the relationship between these 71 EU people and the local community.

AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. you can do that with--well, both your sectors, reallyEluned Morgan AM: I think it's probably easier to do with capital than it is with revenue, so that's what would make the difference. But it's--. These institutions are interested in revenue, because that's what supports the staff. The one thing we all know is that employment opportunities today--the transitional nature of employment and the fact that people are not getting the kind of contracts that we'd like them to get--that makes their lives very precarious and they're less likely, then, to be committed to those institutions. I think it's a really, really concerning thing, because what makes these institutions work well is their staff, so that makes life very, very difficult without that multi-annual commitment.Suzy Davies AM: They also have to raise some of their own money as well--we mustn't forget that.Eluned Morgan AM: No, I think that's right, and I think that there's more that these institutions can do in terms of their own funding and being more responsive to employers and the need for skills in their areas.Suzy Davies AM: Okay, thank you. Thank you, Chair.Lynne Neagle AM: So, given the precarious state of planning for the finances, are you considering letting universities charge EU students international feesKirsty Williams AM: We don't regulate the ability for universities to set fees for international students. They would be in a position to--[Inaudible. ] They are in a position to set international fees at a rate that, I guess, they feel is appropriate for the provision that they give to those students.Lynne Neagle AM: Okay, right. We'll move on, then, to questions from Llyr.Llyr Gruffydd AM: Thank you. I just wanted to pick up on the funding of apprenticeships and the long-term funding, because the ESF--the commitments take us to 2023, which impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me European students to benefit from a tuition fee grant, and given the fact that that option is no longer available to them, that that has had an impact on EU recruitment, and there's no point trying to hide from that.Hefin David AM: So, together with leaving the EU, that's a double-whammy effect that's hitting Wales harder than the rest of the UK.Kirsty Williams AM: It just puts us in the same position as EU students applying to England, but it was inevitable. This was looked at by Diamond. It was anticipated that this could be a consequence of the change in policy, and I think we see that reflected in the initial figure, although, as I said, we won't get the true picture until the first census in November, and then, ultimately, the final picture in the spring.Hefin David AM: How concerned are you by thatKirsty Williams AM: Clearly, we want our universities to be able to attract students from both the EU and from around the world. The fact that the tuition fee grant arrangements may have had an impact on European Union students at this stage does not preclude the fact that Wales, up until now, has been successful in recruiting international students. So, the change in the fee regime should not be a barrier to the recruitment of international students, because, actually, international students outside of the EU make up a bigger proportion of students not from the UK who come to our institutions.Hefin David AM: That's a fair point, but it's unfortunate timing, though, isn't itKirsty Williams AM: I think, from a public policy point of view and moving towards a sustainable way of funding our HE sector, then both my priority and, I would say, the priority of the institutions was to see the implementation money that was brought forward into the allocation for 2017-18, as opposed to 2018-19, because they wanted to have that resource earlier rather than later. With regard to additional resources, you'll be aware that we have made an additional resource of PS5 million available to mitigate the freeze in tuition fees, and PS5 million has been made available to HEFCW to kick-start the work on postgraduate support until we're in a position to fully implement Diamond at the postgraduate level.Julie Morgan AM: You say that the money is used at the discretion of the universities. So, you don't have an analysis of how that was spent.Kirsty Williams AM: The financial allocation, as I said, was agreed with the funding council and it was there to help universities with any cash flow issues, but if you'd like further details I can provide those as much as I'm able.Julie Morgan AM: I think it would be interesting if we know what the money was spent on and, of course, that money is now not available for the next financial year, so there's no way of carrying on what they were doing with it, presumably.Kirsty Williams AM: Well, as I said, it was part of the overall allocation to HEFCW. With specific regard to dealing with the impact of Brexit, you'll be aware that we have reached an agreement in principle on the funding of PS3. 5 million to the Global Wales initiative. This was an application that came in from Universities Wales looking at specifically targeting and beefing up international work and international recruitment work to support them at this time, and we're currently working with Universities Wales on the exact details and outcomes they would expect from that investment.Julie Morgan AM: And do you have any estimate of how many students

What did the group talk about the admission problems of Wales universities and corresponding solutions

Hefin David pointed out that Wales was the only country in the UK that witnessed a significant drop in applications from EU students. The group should have noticed that the available funding for those EU students had changed, and that was one of the reasons why fewer of them applied for Wales universities this year. But fortunately, according to Kirsty Williams, close cooperation with HEFCW and other institutions were always on the agenda to make sure that Wales universities were fully prepared.

to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed European students to benefit from a tuition fee grant, and given the fact that that option is no longer available to them, that that has had an impact on EU recruitment, and there's no point trying to hide from that.Hefin David AM: So, together with leaving the EU, that's a double-whammy effect that's hitting Wales harder than the rest of the UK.Kirsty Williams AM: It just puts us in the same position as EU students applying to England, but it was inevitable. This was looked at by Diamond. It was anticipated that this could be a consequence of the change in policy, and I think we see that reflected in the initial figure, although, as I said, we won't get the true picture until the first census in November, and then, ultimately, the final picture in the spring.Hefin David AM: How concerned are you by thatKirsty Williams AM: Clearly, we want our universities to be able to attract students from both the EU and from around the world. The fact that the tuition fee grant arrangements may have had an impact on European Union students at this stage does not preclude the fact that Wales, up until now, has been successful in recruiting international students. So, the change in the fee regime should not be a barrier to the recruitment of international students, because, actually, international students outside of the EU make up a bigger proportion of students not from the UK who come to our institutions.Hefin David AM: That's a fair point, but it's unfortunate timing, though, isn't itKirsty Williams AM: I think, from a public policy point of view and moving towards a sustainable way of funding our HE sector, then both my priority and, I would say, the priority of the institutions was to see the implementation AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. you can do that with--well, both your sectors, reallyEluned Morgan AM: I think it's probably easier to do with capital than it is with revenue, so that's what would make the difference. But it's--. These institutions are interested in revenue, because that's what supports the staff. The one thing we all know is that employment opportunities today--the transitional nature of employment and the fact that people are not getting the kind of contracts that we'd like them to get--that makes their lives very precarious and they're less likely, then, to be committed to those institutions. I think it's a really, really concerning thing, because what makes these institutions work well is their staff, so that makes life very, very difficult without that multi-annual commitment.Suzy Davies AM: They also have to raise some of their own money as well--we mustn't forget that.Eluned Morgan AM: No, I think that's right, and I think that there's more that these institutions can do in terms of their own funding and being more responsive to employers and the need for skills in their areas.Suzy Davies AM: Okay, thank you. Thank you, Chair.Lynne Neagle AM: So, given the precarious state of planning for the finances, are you considering letting universities charge EU students international feesKirsty Williams AM: We don't regulate the ability for universities to set fees for international students. They would be in a position to--[Inaudible. ] They are in a position to set international fees at a rate that, I guess, they feel is appropriate for the provision that they give to those students.Lynne Neagle AM: Okay, right. We'll move on, then, to questions from Llyr.Llyr Gruffydd AM: Thank you. I just wanted to pick up on the funding of apprenticeships and the long-term funding, because the ESF--the commitments take us to 2023, which impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me

Why did Kirsty Williams disagree with Hefin David when talking about the admission problems of Wales universities and corresponding solutions

Hefin David thought that the Wales government should be to blame for the fewest EU students applying for Wales universities this year, however, Kirsty Williams considered it was too early to jump to the conclusion. Not until November would they conduct the first census to get an exact number of the students enrolled. In addition, Kirsty Williams pointed out the fact that international students outside the EU make up a bigger proportion of students not from the UK who came to Wales institutions. There was no need to be so anxious about the number of the present applications.

European students to benefit from a tuition fee grant, and given the fact that that option is no longer available to them, that that has had an impact on EU recruitment, and there's no point trying to hide from that.Hefin David AM: So, together with leaving the EU, that's a double-whammy effect that's hitting Wales harder than the rest of the UK.Kirsty Williams AM: It just puts us in the same position as EU students applying to England, but it was inevitable. This was looked at by Diamond. It was anticipated that this could be a consequence of the change in policy, and I think we see that reflected in the initial figure, although, as I said, we won't get the true picture until the first census in November, and then, ultimately, the final picture in the spring.Hefin David AM: How concerned are you by thatKirsty Williams AM: Clearly, we want our universities to be able to attract students from both the EU and from around the world. The fact that the tuition fee grant arrangements may have had an impact on European Union students at this stage does not preclude the fact that Wales, up until now, has been successful in recruiting international students. So, the change in the fee regime should not be a barrier to the recruitment of international students, because, actually, international students outside of the EU make up a bigger proportion of students not from the UK who come to our institutions.Hefin David AM: That's a fair point, but it's unfortunate timing, though, isn't itKirsty Williams AM: I think, from a public policy point of view and moving towards a sustainable way of funding our HE sector, then both my priority and, I would say, the priority of the institutions was to see the implementation AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. They have been very clear, and I think there is a huge amount of consensus between the Welsh Government, what the universities are asking for and what the students are asking for. You'll have seen, only earlier this week, the very powerful campaign by NUS Wales about the importance of Erasmus+ arrangements. There is a huge amount to be gained for Welsh students and young people participating in the Erasmus programme. Many of us, I know, have had the opportunity to study abroad as part of our own studies, and there's a lot to be gained from it. We've been very clear from the outset, as have the sector and the student voice, about the importance of participation in that scheme. NUS are also very concerned that there should be no negative impact on the quality of faculty. Our HE institutions, to a greater extent than FE, have faculty staff from the EU--it runs at about 11 per cent. That adds great diversity and strength to the quality of teaching within our institutions. Clearly, that is a concern for students. They want to have the best teachers, they want access to the best learning opportunities, and we've been very clear about the importance of providing security and stability for those staff, making sure we send very clear messages that they're very welcome and we value their contribution. NUS, again, also value the diversity in the student population. Again, as far as we've been able to, we've been able to give messages about the security of funding for European students for the next academic year. I wish I could go further, but that's out of my hands. We're working to the limits of what I feel comfortable in being able to guarantee without further guarantees from Westminster. So, we've been working impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed

What did Kirsty Williams think about Swansea University when discussing the admission problems of Wales universities and corresponding solutions

Kirsty Williams thought Swansea University was quite a good example for them to learn from. During such a dilemma, Swansea University found a solution that provided an attractive curriculum and offered courses that people really wanted to take. They delivered their curriculum in a fashion way, guaranteed good teaching, and had an appealing infrastructure, which all made good use to attract potential applicants. That was exactly what other institutions needed to do at present.

Yes, that's right. Sorry, I just wanted to clarify. I should have made it very clear that the answer I gave was in the context of no deal, which is what we seem to be talking about mostly this morning, but if there was a deal to have reciprocal arrangements, then that ability, obviously, would be curtailed.Lynne Neagle AM: Okay, thank you. Are there any other questions from Members No. Okay, well, can I thank the Cabinet Secretary, the Minister and the officials for attending and for answering all our questions We very much appreciate your time. As usual, you'll be sent a transcript to check for accuracy after the meeting. Thank you very much. Okay. Item 5, then, is papers to note. Members will see that there are 18 papers to note, so I'd like to suggest that we note them as a block, please, and just to flag that I would like to return to paper to note 18 when we go into private. Is that okay with everyone Everyone happy to note those Thank you. Item 6, then, can I propose, in accordance with Standing Order 17. 42, that the committee resolves to meet in private for the remainder of the meeting and the whole of the meeting next week Are Members content Okay, thank you. to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed you hope to attract by thatKirsty Williams AM: That is subject to continuing negotiations with Universities Wales before we let any contracts with them. What's important is that that work is based on research that has been done by Universities Wales to look at the optimum markets that we should be targeting, specifically the United States of America and Vietnam.Julie Morgan AM: And will this money be used equally between all the universitiesKirsty Williams AM: We expect that all institutions--should they have a desire to participate--will be able to be assisted, as well as the overall global branding from Universities Wales and the new Study in Wales initiative.Julie Morgan AM: Thank you. I think we've covered the EU student fees, haven't weLynne Neagle AM: Okay. Do you want to ask question 12Julie Morgan AM: Has the Welsh Government explored the possibility of looking at different immigration rules for international and EU students who may wish to study hereKirsty Williams AM: Okay. Well, with regard to immigration, clearly, this is something, at the moment, that is out of our hands, and I have to say, it hasn't got off to a great start when initially the post-study work visas were issued just for a number of institutions in the south-east of England, with no consultation with us and I don't believe with the Scottish Government either. So, we have campaigned, pushed, cajoled, lobbied, and I was very glad that in December last year, the Home Office did then make that scheme available to Cardiff and to Trinity Saint David. We continue to press the point that we do not believe that, first of all, international students should be included in any immigration targets. I think all the evidence suggests that the British public don't regard international students as immigrants, and therefore we need to make sure that we keep them to that commitment. I think it was quite interesting to hear what Philip Hammond said yesterday when he was in Wales, saying that the money that we will receive will depend on the future shape of the economy, which implies that he has no idea what's going to happen there, and that that shared prosperity fund will be designed around the deal. Well, that's really not what we're interested in. We were made some promises, and we need them to commit to those promises. I think we have some real concerns about the shared prosperity fund not really following through on the commitments that were made during the Brexit referendum. But, in terms of the replacements, we'd be looking at about PS15 million a year, and that would be a huge impact for us, but we're not looking at that--I don't think we should be--because they made some promises.John Griffiths AM: So, could you say that, if they keep their promises, then at least that level of funding would be maintainedEluned Morgan AM: I think that would be a minimum, but that's just one aspect of it. That's not including the whole workplace learning money on top of that.John Griffiths AM: Okay.Lynne Neagle AM: Thank you. Suzy, you had a supplementary.Suzy Davies AM: Yes, just very quickly on the multi-annual point, obviously I recognise that we're talking about six or seven-year cycles with Europe, and I completely take the point that you don't really know from year to year what your budget's going to be, but Welsh Government does make multi-annual commitments. I think you did it yesterday, actually--the capital commitment is over more than one year. How are you able to do that and yet not quite feel confident that Lynne Neagle AM: Good morning, everyone, and welcome to the Children, Young People and Education Committee. We've received apologies for absence from Janet Finch-Saunders. I'd like to take this opportunity to welcome Suzy Davies to the committee, and to thank Mark Reckless and Darren Millar, who have left us, for their service and hard work as members of the committee. Can I ask whether there are any declarations of interest, please No. Okay. We will move on then to our evidence session on our inquiry into the impact of Brexit on higher and further education. I'm very pleased to welcome Kirsty Williams, Cabinet Secretary for Education, and Eluned Morgan AM, Minister for Welsh Language and Lifelong Learning. Can I just ask you to introduce your officials for the record, pleaseKirsty Williams AM: Bore da, Lynne, and thank you for the invitation to join you. Eluned and I are joined this morning by Huw Morris, who's the group director at SHELL--skills, higher education and lifelong learning--and Marie Knox, who is deputy director, overseeing European transition.Lynne Neagle AM: Okay, thank you very much, and thank you for coming. We'll go straight into questions, then, and the first questions are from Suzy Davies.Suzy Davies AM: Thank you. I'd like to ask you both, if that's okay, a little bit about preparedness. But if I could start with higher education, I understand that--I don't know, it must be about 18 months ago now--Ken Skates told another committee in this place that there had been nine sector analyses done. Presumably, one of those was HE, because of the--well, Welsh Government had a presence, and still does, in Brussels, related to higher education. Apparently, those have now been superseded by work that's been done by Cardiff University. I don't know if you've got any comments on

What did the group talk about the possible official solution to the problem with more funding, a new immigration policy and the help of the minister

The group laid their stress on mainly three aspects in terms of dealing with the problem at an official level, which respectively were adding more funding to the universities, implementing a new immigration policy, and asking for the minister's help. With adequate funding, the institutions would be more likely to satisfy the research needs from the students. Similarly, a more robust immigration policy might make it more appealing for those who would like to set down in Wales. Last but not least, making the minister be aware of the serious problem would also be important that the problem would then be brought to national meetings and discussed by more officials.

to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed been looking at that in general. More recently, when the prospect of no deal became talked about, officials have been visiting individual institutions to talk to them about their preparedness for that. As you'll be aware, the funding for much of the activity is secured, we believe, even under a'no deal'scenario, until December 2020; that's a letter we had from the Chief Secretary to the Treasury. I think the research you're referring to may be research that Cardiff University has been doing with the Bevan Foundation and others. I know there's a report due to be launched later today. We have been doing our own research and looking at the impact on HE, FE and apprenticeship providers.Suzy Davies AM: Well, that's really helpful because my understanding was that this Cardiff University research had superseded all those nine sector analyses.Huw Morris: That may be true for the economy brief. Certainly, there are published papers by Max Munday and a team at Cardiff University on the impact of Brexit on the Welsh economy, but for HE and FE and apprenticeship provision, it's as the Cabinet Secretary outlined.Suzy Davies AM: So, are there any formal risk assessments that are available for us to scrutinise, for example For HE and FE for that matter.Kirsty Williams AM: Well, the Higher Education Funding Council for Wales have been doing some specific work; I can't comment on how wide they would want that to be shared. We have been doing some broad analysis, as I said, for the sector, looking at what we can do to mitigate the risk, bearing in mind that each institution is an autonomous institution, a principle that they guard really jealously, and rightly so. So, we have been, as Huw said, because the prospect of a'no deal'has become, perhaps, more to the European students to benefit from a tuition fee grant, and given the fact that that option is no longer available to them, that that has had an impact on EU recruitment, and there's no point trying to hide from that.Hefin David AM: So, together with leaving the EU, that's a double-whammy effect that's hitting Wales harder than the rest of the UK.Kirsty Williams AM: It just puts us in the same position as EU students applying to England, but it was inevitable. This was looked at by Diamond. It was anticipated that this could be a consequence of the change in policy, and I think we see that reflected in the initial figure, although, as I said, we won't get the true picture until the first census in November, and then, ultimately, the final picture in the spring.Hefin David AM: How concerned are you by thatKirsty Williams AM: Clearly, we want our universities to be able to attract students from both the EU and from around the world. The fact that the tuition fee grant arrangements may have had an impact on European Union students at this stage does not preclude the fact that Wales, up until now, has been successful in recruiting international students. So, the change in the fee regime should not be a barrier to the recruitment of international students, because, actually, international students outside of the EU make up a bigger proportion of students not from the UK who come to our institutions.Hefin David AM: That's a fair point, but it's unfortunate timing, though, isn't itKirsty Williams AM: I think, from a public policy point of view and moving towards a sustainable way of funding our HE sector, then both my priority and, I would say, the priority of the institutions was to see the implementation They have been very clear, and I think there is a huge amount of consensus between the Welsh Government, what the universities are asking for and what the students are asking for. You'll have seen, only earlier this week, the very powerful campaign by NUS Wales about the importance of Erasmus+ arrangements. There is a huge amount to be gained for Welsh students and young people participating in the Erasmus programme. Many of us, I know, have had the opportunity to study abroad as part of our own studies, and there's a lot to be gained from it. We've been very clear from the outset, as have the sector and the student voice, about the importance of participation in that scheme. NUS are also very concerned that there should be no negative impact on the quality of faculty. Our HE institutions, to a greater extent than FE, have faculty staff from the EU--it runs at about 11 per cent. That adds great diversity and strength to the quality of teaching within our institutions. Clearly, that is a concern for students. They want to have the best teachers, they want access to the best learning opportunities, and we've been very clear about the importance of providing security and stability for those staff, making sure we send very clear messages that they're very welcome and we value their contribution. NUS, again, also value the diversity in the student population. Again, as far as we've been able to, we've been able to give messages about the security of funding for European students for the next academic year. I wish I could go further, but that's out of my hands. We're working to the limits of what I feel comfortable in being able to guarantee without further guarantees from Westminster. So, we've been working Lynne Neagle AM: Good morning, everyone, and welcome to the Children, Young People and Education Committee. We've received apologies for absence from Janet Finch-Saunders. I'd like to take this opportunity to welcome Suzy Davies to the committee, and to thank Mark Reckless and Darren Millar, who have left us, for their service and hard work as members of the committee. Can I ask whether there are any declarations of interest, please No. Okay. We will move on then to our evidence session on our inquiry into the impact of Brexit on higher and further education. I'm very pleased to welcome Kirsty Williams, Cabinet Secretary for Education, and Eluned Morgan AM, Minister for Welsh Language and Lifelong Learning. Can I just ask you to introduce your officials for the record, pleaseKirsty Williams AM: Bore da, Lynne, and thank you for the invitation to join you. Eluned and I are joined this morning by Huw Morris, who's the group director at SHELL--skills, higher education and lifelong learning--and Marie Knox, who is deputy director, overseeing European transition.Lynne Neagle AM: Okay, thank you very much, and thank you for coming. We'll go straight into questions, then, and the first questions are from Suzy Davies.Suzy Davies AM: Thank you. I'd like to ask you both, if that's okay, a little bit about preparedness. But if I could start with higher education, I understand that--I don't know, it must be about 18 months ago now--Ken Skates told another committee in this place that there had been nine sector analyses done. Presumably, one of those was HE, because of the--well, Welsh Government had a presence, and still does, in Brussels, related to higher education. Apparently, those have now been superseded by work that's been done by Cardiff University. I don't know if you've got any comments on

What did Kirsty Williams think of the additional funding to HEFCW when discussing the funding to support Wales universities to go through the financial problems

When discussing the funding to support Wales universities to go through the financial problems, Julie Morgan mentioned that they have funded Wales universities with 6. 4 million dollars in 2017-18. Kirsty Williams added that they had actually made an additional resource of PS5 million available to mitigate the freeze in tuition fees, and another PS5 million had been made available to HEFCW to kick-start the work on postgraduate support. With the adequate funding, Kirsty Williams believed that there would be little need to worry about the fiscal problems of Wales universities.

European students to benefit from a tuition fee grant, and given the fact that that option is no longer available to them, that that has had an impact on EU recruitment, and there's no point trying to hide from that.Hefin David AM: So, together with leaving the EU, that's a double-whammy effect that's hitting Wales harder than the rest of the UK.Kirsty Williams AM: It just puts us in the same position as EU students applying to England, but it was inevitable. This was looked at by Diamond. It was anticipated that this could be a consequence of the change in policy, and I think we see that reflected in the initial figure, although, as I said, we won't get the true picture until the first census in November, and then, ultimately, the final picture in the spring.Hefin David AM: How concerned are you by thatKirsty Williams AM: Clearly, we want our universities to be able to attract students from both the EU and from around the world. The fact that the tuition fee grant arrangements may have had an impact on European Union students at this stage does not preclude the fact that Wales, up until now, has been successful in recruiting international students. So, the change in the fee regime should not be a barrier to the recruitment of international students, because, actually, international students outside of the EU make up a bigger proportion of students not from the UK who come to our institutions.Hefin David AM: That's a fair point, but it's unfortunate timing, though, isn't itKirsty Williams AM: I think, from a public policy point of view and moving towards a sustainable way of funding our HE sector, then both my priority and, I would say, the priority of the institutions was to see the implementation impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed you hope to attract by thatKirsty Williams AM: That is subject to continuing negotiations with Universities Wales before we let any contracts with them. What's important is that that work is based on research that has been done by Universities Wales to look at the optimum markets that we should be targeting, specifically the United States of America and Vietnam.Julie Morgan AM: And will this money be used equally between all the universitiesKirsty Williams AM: We expect that all institutions--should they have a desire to participate--will be able to be assisted, as well as the overall global branding from Universities Wales and the new Study in Wales initiative.Julie Morgan AM: Thank you. I think we've covered the EU student fees, haven't weLynne Neagle AM: Okay. Do you want to ask question 12Julie Morgan AM: Has the Welsh Government explored the possibility of looking at different immigration rules for international and EU students who may wish to study hereKirsty Williams AM: Okay. Well, with regard to immigration, clearly, this is something, at the moment, that is out of our hands, and I have to say, it hasn't got off to a great start when initially the post-study work visas were issued just for a number of institutions in the south-east of England, with no consultation with us and I don't believe with the Scottish Government either. So, we have campaigned, pushed, cajoled, lobbied, and I was very glad that in December last year, the Home Office did then make that scheme available to Cardiff and to Trinity Saint David. We continue to press the point that we do not believe that, first of all, international students should be included in any immigration targets. I think all the evidence suggests that the British public don't regard international students as immigrants, and therefore

What did Kirsty Williams elaborate on the immigration policy when discussing the possible official solution to the problem

According to Kirsty Williams, he was not quite in favor of a new immigration policy at first, for when post-study work visas were first issued in the south-east of England, the outcome was not so satisfying. However, his attitude had changed. As the locals usually did not take foreign students as immigrants, the government should treat the foreign students and those who came from EU as the same, which is to say, a new immigration system should be set to ensure that EU students and all the other foreign ones would receive the same treatment when seeking a job in Wales.

you can do that with--well, both your sectors, reallyEluned Morgan AM: I think it's probably easier to do with capital than it is with revenue, so that's what would make the difference. But it's--. These institutions are interested in revenue, because that's what supports the staff. The one thing we all know is that employment opportunities today--the transitional nature of employment and the fact that people are not getting the kind of contracts that we'd like them to get--that makes their lives very precarious and they're less likely, then, to be committed to those institutions. I think it's a really, really concerning thing, because what makes these institutions work well is their staff, so that makes life very, very difficult without that multi-annual commitment.Suzy Davies AM: They also have to raise some of their own money as well--we mustn't forget that.Eluned Morgan AM: No, I think that's right, and I think that there's more that these institutions can do in terms of their own funding and being more responsive to employers and the need for skills in their areas.Suzy Davies AM: Okay, thank you. Thank you, Chair.Lynne Neagle AM: So, given the precarious state of planning for the finances, are you considering letting universities charge EU students international feesKirsty Williams AM: We don't regulate the ability for universities to set fees for international students. They would be in a position to--[Inaudible. ] They are in a position to set international fees at a rate that, I guess, they feel is appropriate for the provision that they give to those students.Lynne Neagle AM: Okay, right. We'll move on, then, to questions from Llyr.Llyr Gruffydd AM: Thank you. I just wanted to pick up on the funding of apprenticeships and the long-term funding, because the ESF--the commitments take us to 2023, which European students to benefit from a tuition fee grant, and given the fact that that option is no longer available to them, that that has had an impact on EU recruitment, and there's no point trying to hide from that.Hefin David AM: So, together with leaving the EU, that's a double-whammy effect that's hitting Wales harder than the rest of the UK.Kirsty Williams AM: It just puts us in the same position as EU students applying to England, but it was inevitable. This was looked at by Diamond. It was anticipated that this could be a consequence of the change in policy, and I think we see that reflected in the initial figure, although, as I said, we won't get the true picture until the first census in November, and then, ultimately, the final picture in the spring.Hefin David AM: How concerned are you by thatKirsty Williams AM: Clearly, we want our universities to be able to attract students from both the EU and from around the world. The fact that the tuition fee grant arrangements may have had an impact on European Union students at this stage does not preclude the fact that Wales, up until now, has been successful in recruiting international students. So, the change in the fee regime should not be a barrier to the recruitment of international students, because, actually, international students outside of the EU make up a bigger proportion of students not from the UK who come to our institutions.Hefin David AM: That's a fair point, but it's unfortunate timing, though, isn't itKirsty Williams AM: I think, from a public policy point of view and moving towards a sustainable way of funding our HE sector, then both my priority and, I would say, the priority of the institutions was to see the implementation impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. we need to make sure that we keep them to that commitment. I think it was quite interesting to hear what Philip Hammond said yesterday when he was in Wales, saying that the money that we will receive will depend on the future shape of the economy, which implies that he has no idea what's going to happen there, and that that shared prosperity fund will be designed around the deal. Well, that's really not what we're interested in. We were made some promises, and we need them to commit to those promises. I think we have some real concerns about the shared prosperity fund not really following through on the commitments that were made during the Brexit referendum. But, in terms of the replacements, we'd be looking at about PS15 million a year, and that would be a huge impact for us, but we're not looking at that--I don't think we should be--because they made some promises.John Griffiths AM: So, could you say that, if they keep their promises, then at least that level of funding would be maintainedEluned Morgan AM: I think that would be a minimum, but that's just one aspect of it. That's not including the whole workplace learning money on top of that.John Griffiths AM: Okay.Lynne Neagle AM: Thank you. Suzy, you had a supplementary.Suzy Davies AM: Yes, just very quickly on the multi-annual point, obviously I recognise that we're talking about six or seven-year cycles with Europe, and I completely take the point that you don't really know from year to year what your budget's going to be, but Welsh Government does make multi-annual commitments. I think you did it yesterday, actually--the capital commitment is over more than one year. How are you able to do that and yet not quite feel confident that

Summarize the official commitments to help the Wales universities to get through the transition period.

The group mentioned that Wales government had promised a multi-annual commitment that it would help the Wales universities to get through the transition period and operate well with enough funding. However, some of the members thought that they could not always rely on the government and should have a budget plan for themselves. For fear that they might only receive the governmental funding for those apprentices, the group agreed to keep the apprenticeship firmly, even if some areas like England had abandoned it.

to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me we need to make sure that we keep them to that commitment. I think it was quite interesting to hear what Philip Hammond said yesterday when he was in Wales, saying that the money that we will receive will depend on the future shape of the economy, which implies that he has no idea what's going to happen there, and that that shared prosperity fund will be designed around the deal. Well, that's really not what we're interested in. We were made some promises, and we need them to commit to those promises. I think we have some real concerns about the shared prosperity fund not really following through on the commitments that were made during the Brexit referendum. But, in terms of the replacements, we'd be looking at about PS15 million a year, and that would be a huge impact for us, but we're not looking at that--I don't think we should be--because they made some promises.John Griffiths AM: So, could you say that, if they keep their promises, then at least that level of funding would be maintainedEluned Morgan AM: I think that would be a minimum, but that's just one aspect of it. That's not including the whole workplace learning money on top of that.John Griffiths AM: Okay.Lynne Neagle AM: Thank you. Suzy, you had a supplementary.Suzy Davies AM: Yes, just very quickly on the multi-annual point, obviously I recognise that we're talking about six or seven-year cycles with Europe, and I completely take the point that you don't really know from year to year what your budget's going to be, but Welsh Government does make multi-annual commitments. I think you did it yesterday, actually--the capital commitment is over more than one year. How are you able to do that and yet not quite feel confident that you hope to attract by thatKirsty Williams AM: That is subject to continuing negotiations with Universities Wales before we let any contracts with them. What's important is that that work is based on research that has been done by Universities Wales to look at the optimum markets that we should be targeting, specifically the United States of America and Vietnam.Julie Morgan AM: And will this money be used equally between all the universitiesKirsty Williams AM: We expect that all institutions--should they have a desire to participate--will be able to be assisted, as well as the overall global branding from Universities Wales and the new Study in Wales initiative.Julie Morgan AM: Thank you. I think we've covered the EU student fees, haven't weLynne Neagle AM: Okay. Do you want to ask question 12Julie Morgan AM: Has the Welsh Government explored the possibility of looking at different immigration rules for international and EU students who may wish to study hereKirsty Williams AM: Okay. Well, with regard to immigration, clearly, this is something, at the moment, that is out of our hands, and I have to say, it hasn't got off to a great start when initially the post-study work visas were issued just for a number of institutions in the south-east of England, with no consultation with us and I don't believe with the Scottish Government either. So, we have campaigned, pushed, cajoled, lobbied, and I was very glad that in December last year, the Home Office did then make that scheme available to Cardiff and to Trinity Saint David. We continue to press the point that we do not believe that, first of all, international students should be included in any immigration targets. I think all the evidence suggests that the British public don't regard international students as immigrants, and therefore

Why did Eluned Morgan disagree with Suzy Davies when talking about the official commitments to help the Wales universities to get through the transition period

While talking about the official commitments to help the Wales universities to get through the transition period, Suzy Davies compared the two kinds of multi-annual commitments that one was related to revenue and the other to capital. She did not think that either of them would work, however, according to Eluned Morgan, the official commitment related to capital would matter more under such a transition period. Even if most people would focus on the revenue, they should pay attention to the capital for that it is exactly the capital that ensured the institutions to operate well under the dilemma.

to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed been looking at that in general. More recently, when the prospect of no deal became talked about, officials have been visiting individual institutions to talk to them about their preparedness for that. As you'll be aware, the funding for much of the activity is secured, we believe, even under a'no deal'scenario, until December 2020; that's a letter we had from the Chief Secretary to the Treasury. I think the research you're referring to may be research that Cardiff University has been doing with the Bevan Foundation and others. I know there's a report due to be launched later today. We have been doing our own research and looking at the impact on HE, FE and apprenticeship providers.Suzy Davies AM: Well, that's really helpful because my understanding was that this Cardiff University research had superseded all those nine sector analyses.Huw Morris: That may be true for the economy brief. Certainly, there are published papers by Max Munday and a team at Cardiff University on the impact of Brexit on the Welsh economy, but for HE and FE and apprenticeship provision, it's as the Cabinet Secretary outlined.Suzy Davies AM: So, are there any formal risk assessments that are available for us to scrutinise, for example For HE and FE for that matter.Kirsty Williams AM: Well, the Higher Education Funding Council for Wales have been doing some specific work; I can't comment on how wide they would want that to be shared. We have been doing some broad analysis, as I said, for the sector, looking at what we can do to mitigate the risk, bearing in mind that each institution is an autonomous institution, a principle that they guard really jealously, and rightly so. So, we have been, as Huw said, because the prospect of a'no deal'has become, perhaps, more to the AM: Well, as I said, I think what we can see from Cardiff, Swansea and others is that it is possible to do very well in the sector.Hefin David AM: So, Cardiff, Swansea and Bangor--but the others, not.Kirsty Williams AM: As I said, what we can see is that, if you get the offer right, I think we have something very special that the HE sector can market itself on.Lynne Neagle AM: Llyr, you've got a supplementary.Llyr Gruffydd AM: Just coming back to the drop in EU students, you mentioned that one of the reasons probably is the change in the funding that's available to students coming here. So, does that suggest that, under the current regime, Wales was punching above its weight in terms of attracting students and we've lost that advantage I know we're gaining in other ways in introducing the new system, but really we're not much different to England in terms of fees now, so why would they come to Wales as opposed to going anywhere elseKirsty Williams AM: I think you're right; there was an added incentive, potentially, to come to a Welsh institution because of the availability of the tuition fee grant. That advantage is no longer there, which is why we need to work alongside the sector, as we're doing with the Global Wales programme, to increase their ability to market HE in the round across the world. I think we've got a strong offer that we can speak to people about. I'm very proud of what our institutions can deliver for people. It's a fantastic, warm environment to come and study in, at great institutions. There's something for everybody, whether you want to be in a city like Cardiff or whether you want a coastal experience in a small town like Aber. money that was brought forward into the allocation for 2017-18, as opposed to 2018-19, because they wanted to have that resource earlier rather than later. With regard to additional resources, you'll be aware that we have made an additional resource of PS5 million available to mitigate the freeze in tuition fees, and PS5 million has been made available to HEFCW to kick-start the work on postgraduate support until we're in a position to fully implement Diamond at the postgraduate level.Julie Morgan AM: You say that the money is used at the discretion of the universities. So, you don't have an analysis of how that was spent.Kirsty Williams AM: The financial allocation, as I said, was agreed with the funding council and it was there to help universities with any cash flow issues, but if you'd like further details I can provide those as much as I'm able.Julie Morgan AM: I think it would be interesting if we know what the money was spent on and, of course, that money is now not available for the next financial year, so there's no way of carrying on what they were doing with it, presumably.Kirsty Williams AM: Well, as I said, it was part of the overall allocation to HEFCW. With specific regard to dealing with the impact of Brexit, you'll be aware that we have reached an agreement in principle on the funding of PS3. 5 million to the Global Wales initiative. This was an application that came in from Universities Wales looking at specifically targeting and beefing up international work and international recruitment work to support them at this time, and we're currently working with Universities Wales on the exact details and outcomes they would expect from that investment.Julie Morgan AM: And do you have any estimate of how many students impact. Just-in-time--we could have real problems in terms of dislocation there; and hospitality and tourism. So, those are the sectors we have most concerns about, and all of them have very strong links to the FE sector.Kirsty Williams AM: From the HE perspective, from a point of principle, we just have to keep working towards some kind of deal. Although the prospect of no deal, maybe, has risen up the agenda, we have got to be consistent in our messages to the Westminster Government: we need a deal. Wales cannot afford to crash out of the EU without a deal. If that worst-case scenario was to happen, because of the underwrite guarantee, actually, for European regional development fund and European social fund programmes in the HE sector, it would be business as usual. And because of the current underwrite guarantee, the forthcoming bids for Erasmus and Horizon 2020 would be covered, but they would be the last applications that could be made. You'll be aware that there are some proposals for an extension to that guarantee, but from my understanding and our understanding of it, that would only give us third-country status for Horizon 2020 and Erasmus. What that does mean is that we would have limited access to the Horizon 2020 programme, and if you look at the activity that is currently being undertaken by the Welsh HE sector under that programme, that would mean that we'd probably lose about 50 per cent of that work, because that's the split between the bits we would still be able to access and what we are currently accessing. As I've already said, we have made a guarantee for EU student support for the next academic year, but, without clarity from the Treasury, I don't think it would be prudent of me

Why did Llyr Gruffydd disagree with Eluned Morgan when discussing the official commitments to help the Wales universities to get through the transition period

When discussing the official commitments, Eluned Morgan had great confidence in the government that they would provide firm support for the Wales universities. But as for Llyr Gruffydd, he did not think that the institutions would be able to rely on the official funding much, and more importantly, if they would like to enter into the agreements at present, they would interrupt their current work, which would also put themselves in great risk.

we need to make sure that we keep them to that commitment. I think it was quite interesting to hear what Philip Hammond said yesterday when he was in Wales, saying that the money that we will receive will depend on the future shape of the economy, which implies that he has no idea what's going to happen there, and that that shared prosperity fund will be designed around the deal. Well, that's really not what we're interested in. We were made some promises, and we need them to commit to those promises. I think we have some real concerns about the shared prosperity fund not really following through on the commitments that were made during the Brexit referendum. But, in terms of the replacements, we'd be looking at about PS15 million a year, and that would be a huge impact for us, but we're not looking at that--I don't think we should be--because they made some promises.John Griffiths AM: So, could you say that, if they keep their promises, then at least that level of funding would be maintainedEluned Morgan AM: I think that would be a minimum, but that's just one aspect of it. That's not including the whole workplace learning money on top of that.John Griffiths AM: Okay.Lynne Neagle AM: Thank you. Suzy, you had a supplementary.Suzy Davies AM: Yes, just very quickly on the multi-annual point, obviously I recognise that we're talking about six or seven-year cycles with Europe, and I completely take the point that you don't really know from year to year what your budget's going to be, but Welsh Government does make multi-annual commitments. I think you did it yesterday, actually--the capital commitment is over more than one year. How are you able to do that and yet not quite feel confident that of relationship, and what that impact will be on the broader economy and our ability to work with companies locally, and industries, to provide that link between training needs So, the colleges, basically, are providing the training for lots of the apprenticeships, and so if the number of companies reduces, then that is likely to have an impact. So, there are specific sectors that we are more concerned about than others. Farming is obviously one that we are concerned about, because that could have a difference in terms of day one of no deal. If your markets are not there, that could be quite an immediate impact. Health and social care--obviously, we are concerned that there are a number of people who work in that sector who are EU citizens. What is the impact Are they going to feel unwelcome Are they likely, then, to return home Where will that skills gap, therefore, be So, that's a problem for us. Construction is already an issue for us in terms of skills shortages. So, one of the things we're doing is we've developed these regional skills partnerships where we ask local employers,'What is it that you need in terms of skills development'and we are now asking further education colleges to respond to that need. So, rather than them just getting people through the college system, who are easy to get in because they're doing courses that they're excited about, let's try and encourage them to do courses where we know there are skills shortages. So, that is a new structure that we've developed that is already having an impact; there's a PS10 million project there. So, we're already putting things in place for those situations. In manufacturing, obviously, if there's no deal, the rules of origin, that could have an immediate to commit Welsh Government to anything further than that. So, we continue to push the message that a'no deal'would be catastrophic. What can we do You'll be aware that we have been working with Universities Wales to access resources under the European transition fund, under the Global Wales programme, to look to boost international marketing of the HE sector and to talk about the strengths that we have in the sector. And we continue to look at other opportunities within the EU transition pot of money to assist the universities and the FE sector in that regard. We also continue to look to respond to the Reid review proposals, about how we can beef up our own research and continue to engage with UK Research and Innovation to make sure that, with any research money that comes out of that negotiation, Wales is in a competitive position to be able to bid successfully for that.Lynne Neagle AM: Okay, thank you. We're going to move on, then, to talk about student recruitment. I'm going to, because we've got a lot of questions, appeal for brief questions and answers that are as concise as possible, please. Hefin.Hefin David AM: How does the Welsh Government account for the fact that EU student applications in Wales this year--that Wales is the only country in the UK to have seen a significant dropKirsty Williams AM: Okay, well, I think the first thing to remember is that we will not get a full picture of student recruitment until, first of all, November and then the true picture, because some institutions, as you would know, have two admissions dates--we won't get the full picture until the spring. I think it was inevitable, given the change in Government policy with regard to student support, which had previously allowed we do need to make sure that they are taken out of the targets and we can continue to press that message with the UK Government. At the moment, you'll be aware that Welsh Government has looked at a specific piece of work on whether there was any scope for specific immigration policy for Wales, although I must say that was mostly in the field of actually the workforce rather than students. You'll be aware that this week the Government's migration advisory committee--there are so many committees these days--have said that they don't believe that there is a case for a separate provision for EU students, as opposed to international students. But we want an immigration system that makes it as easy as possible for those students who want to benefit from education in Wales, and indeed the UK, to be able to do so.Lynne Neagle AM: Thank you. Llyr.Llyr Gruffydd AM: So, what are we doing from now on in then Are we just waiting to see or are we continuing to pushKirsty Williams AM: No--gosh--Llyr, we continue to push the case at the official level, and at the moment, I'm trying to convene a quadrilateral, if it can be quadrilateral in the sense that Northern Ireland aren't up and running--but certainly with officials from Northern Ireland. We're trying to arrange another quadrilateral between myself, the HE Minister for England and the new HE Minister for Scotland. If I can speak candidly, I don't believe that there's any difference between our view, with regard to the status of international students, and the views of English Ministers within the department in England. It is convincing the Home Office of that case. So, I don't think we need to persuade Sam Gyimah about the importance of this. Jo Johnson got, I important that we don't create an atmosphere here that's going to undermine the confidence of our employers in committing to training in the workplace.Llyr Gruffydd AM: Are you confident that the Government will achieve its targets in this contextEluned Morgan AM: Yes. We're on target to reach 100,000 apprenticeships. I think we're slightly ahead of that target, I'm pleased to say. So, of course, our hope is to do that. But let's be clear: if there is a'no deal'scenario, that will have an impact on the economy, and who knows what will happen then to some of these companies that are reliant on the EU.Llyr Gruffydd AM: Talking about the impact on the wider economy, on the point you made earlier that it's not just the direct effect on these institutions, but also on the businesses that they engage with, that is a concern in this context, that means, of course, that there is a lot of pressure in this context on the work that other departments in the Government are doing, because perhaps they are the ones dealing with some of this. So, could you tell us a little bit about how you're working with Ministers and Cabinet Secretaries and other departments within the Government to safeguard these interestsEluned Morgan AM: So, as part of the employability programme, I have started going round every member of the Cabinet to ask what the impact will be on them--for example, in health, and, certainly, the economy, but here are many other areas. What's important for us is that we do collaborate and we do get this analysis, but we hope to do that on the ground through the regional skills partnerships. That's our way of ensuring that we can have an understanding, on the ground, of what's needed by employers. And

Summarize the whole meeting.

The meeting was about the fiscal and social influence of Brexit, especially focusing on the Wales education system. The group was worrying that Brexit would cut down the support from the EU to the UK, thus putting the Wales Universities in great dilemma. Besides, the fact was that the less fiscal support from the EU, the less foreign students would apply for the Wales universities. The members talked about several possible solutions, for instance, adjusting the syllabus to better meet both the students'and the lecturers'needs and providing them with better career prospects. What also mattered was the immigration policy which would be alluring to the foreign students if being reconsidered carefully.

Remember that was a minimum requirement. The other option if we're planning on just going for something cheap and cheerful, would be to um make it {gap} originally, we're gonna make it a simple product.Industrial Designer: Yeah.Marketing: Shall we shall we evaluate the prototype as we've got it now first, and then sort of make decisions about what needs to be changed afterProject Manager: Mm-hmm. Makes sense.Industrial Designer: OkayMarketing: Okay. Right um, I have a little thing. So, we've all got a note of {disfmarker} it's thirteen point seven, isn't it, with everything we want on.Project Manager: {gap}. Sorry, do you want that back upMarketing: Yeah, I just had a presentation to do. {vocalsound}Project Manager: Right.User Interface: But I do think uh the v uh voice recognition thing would be more impressive than the fact that it's got no battery.Project Manager: Okay, but remember the main {disfmarker} the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost.Marketing: Mm-hmm. Mm. {vocalsound} Right okay um, This is about the evaluation criteria that we use for the the prototype we've got here.User Interface: {vocalsound}Marketing: And so the method is that the design team makes a prototype, and we evaluate the prototype against some criteria that we've formulated. And those ones are gonna be in response to sort of market research, and also finance, I guess. {vocalsound} And do that on a scale from say true being one and false being seven, so if it's neither true nor false, then that's four. So, I got a set of criteria just based on the marketing that we need to add in a financial one as well, at the end. Um so, We have to say whether it's true or false that the Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that Manager: but {disfmarker} {vocalsound} {vocalsound} I certainly didn't get this uh computer to work as well as I would have liked.Marketing: {vocalsound}Project Manager: However, um {disfmarker} Alright uh means, so whiteboard um {disfmarker} so really, it's uh equipment. Oh.Marketing: Yeah. It worked.User Interface: Yeah, very nice. {vocalsound}Marketing: Comput computers could be a bit difficult at times but {disfmarker} {vocalsound}User Interface: But I mean, I d I don't {disfmarker} I'm not sure I see the value in these. I mean, they record what you're writing, and then what do you do with it Where do you get the recording Do you plug {gap} the computer or somethingMarketing: I think there's a little there's a little um chiIndustrial Designer: So it's not just for us, it's for the experiment as a whole, so {disfmarker}Marketing: There's a little there's a little chip, I think you must plug it into somethingIndustrial Designer: Should we quickly look at the last slideMarketing: and it produces a {disfmarker}Industrial Designer: Sh {gap} {disfmarker}User Interface: Right. I think you watch a video of it kind of.Marketing: I don't know. Whether it just produces a big image of sort of everything you've written or something, and {disfmarker} Page after page.Project Manager: Right. New ideas found, so one or two.Marketing: Yeah. Kinetic powered remote control. Um, what was the other oneUser Interface: Voice um recognition thing.Marketing: Vo yeah.Project Manager: {gap} um and uh voiceMarketing: {vocalsound}Project Manager: uh, was it voice activated um {disfmarker}Marketing: Voice recognition, yeah. SProject Manager: recognition.Marketing: Almost.User Interface: Pretty much. {vocalsound}Marketing: {vocalsound} To fill in these fill in these questionnairesProject Manager: Right, so, uh are the costs within budget,Marketing: Oh no.Project Manager: yes. Is the project evaluated, yes. Uh, don't forget to complete final questionnaire and meeting summary. Then celebration. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {gap}. Is that everythingMarketing: Hmm I think that we've got two questionnaires and a report on the last meeting.Project Manager: Yeah. Uh, so we don't re So really {disfmarker} I tried to save this the last time at twelve point three, and it didn't seem to have saved anywhere. Mind you, the the figure last was was different, but it should be poss um {vocalsound} for um {disfmarker} {vocalsound} you {disfmarker} normally, you got a problem, so you go to your tutor and find out information to see how to get it fixed.Marketing: Mm-hmm.Project Manager: So what she's doing is she's {vocalsound} having to spend a day at the computer terminal at one end so that any student that comes along can uh ask whatever question. And then you {disfmarker} or the idea is that the {disfmarker} whichever uh person's at the other end can point them in the right direction, show them where to {disfmarker} either give them directly {disfmarker} give them help, or secondly, point them in the right direction, either at the library, or uh or or come back, or go and see Joe Bloggs, or whatever. So uh, and that was a project I suspect similar to this, because they they were actually trying to debug the uh computer software to enable um {disfmarker} to enable it to work. And of course, you had the machine crashingMarketing: Hmm.Industrial Designer: Yeah.Project Manager: and various things going wrong. So {disfmarker}Industrial Designer: Well, sh {gap} we look at the last slide,Marketing: Mm-hmm.Industrial Designer: see if it's got anything else.Project Manager: Alright,Industrial Designer: {gap} I think there's one one more to go.Project Manager: so we've got uhMarketing: Yeah. {gap} I mean if you look at their products on their website here, Real Reaction, I mean it's all pretty high-tech and cutting edge.Project Manager: New ideas found,Marketing: And {disfmarker}Project Manager: did we find any, no.Industrial Designer: It was quite good with this um {disfmarker} the white board, having that and the digital pens.Project Manager: Alright.Industrial Designer: Like, that's something that made it a little easier.Marketing: Yeah. Yeah.Project Manager: Leadership, teamwork.Marketing: {gap} we did find a new idea, I mean sort of a kinetic remote Manager: Now, right. {vocalsound}User Interface: {vocalsound}Project Manager: Okay, so, but the point would be that if we uh if we just did special {disfmarker} Sorry, you were saying that it would be that one, that you would put in one there.Marketing: Yeah. Yeah.Project Manager: Okay.Industrial Designer: So that's nine point one there so we've got some {disfmarker}Project Manager: So it {disfmarker} Well, is it s is {disfmarker} no, it's nine point seven I've got.Industrial Designer:'Kay.Marketing: Mm-hmm.Project Manager: Okay.Industrial Designer: Just give us a bit of {disfmarker}Project Manager: So, that would {vocalsound} that would work out fine if uh uh as assuming your correction are are {vocalsound} {disfmarker} assuming that that one change covers all the buttons, then that would be fine.Marketing: Mm-hmm. Mm-hmm.Project Manager: And there's nothing else as far as I can see that we we had uh planned to put on {gap}.User Interface: SMarketing: {vocalsound}Industrial Designer: I {gap} switching around those th um on the electronics we got the sample sensor. At the moment we've just got the simple chip, which costs one.Project Manager: Uh-huh.Industrial Designer: Um, I guess the sample sens sample speaker would be the voice recognition thing, which puts up to fourMarketing: Yeah.Industrial Designer: We should be slightly over our budget but if we gather something else down to slightly lower standard, and maybe go with the one the special form buttons, then we could have the speech {disfmarker}Marketing: Yeah.Project Manager: Well, hold on. Um, if we Okay, that gives us twelve point sevenIndustrial Designer: So uh maybe if we got rid of like the maybe one of the special colours, kept them all the same colour, then we could have the voice recognitionProject Manager: But remember that the idea was to keep it the colour of the {gap} {disfmarker}Industrial Designer: without {disfmarker}Project Manager: Oh,

Summarize the team's evaluation of the prototype.

The evaluated the prototype against some criteria formulated in response to the market research and financial consideration. The team agreed that the features of fancy appearance and technical innovation were mutually exclusive. Besides, they all believed that their product incorporated elements of fashion to attract buyers and it fit in with their company's other products. Then, the team discussed the budget of the product.

Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that doesn't get too bad.Project Manager: Two b two b two {gap}, yeah.Industrial Designer: So should we get {disfmarker} So are {gap} definite {disfmarker} Was it {disfmarker} thirteen point seven was the definite price rule if {gap} has.Marketing: {vocalsound}Project Manager: Yes.Industrial Designer: Okay, so we need to {disfmarker}Marketing: Yeah.Project Manager: Well, you can lose one point two and still meet the requirements.Marketing: Do you wanna plug it into yours so we can get up the the finances {vocalsound}Project Manager: Okay, well I put it back on.Industrial Designer: So I guess this {disfmarker} Is this the last stage once we sort out the finances part of itProject Manager: {vocalsound}Marketing: I'm not sure.Project Manager: {vocalsound}User Interface: {gap} we'll probably have to re-rate it.Project Manager: Yes, I would've thought so.Industrial Designer: Yeah, yeah we'll make the adjustmentsMarketing: Yeah.Industrial Designer: and then see how are rates are going.Project Manager: Okay, so what was it, control uh F_ eight, wasn't itUser Interface: Ah it's on.Marketing: {gap} it's come on already.Project Manager: Oh. Oh. How kind. {vocalsound}User Interface: {vocalsound}Project Manager: Right, okay. So, you can see there that the {disfmarker} If you want to keep kinetic, right, you've got a choice there of going down to battery, which would save you one. You've got the sample sensor and and sample speaker, which is your big item.Industrial Designer: Oh actually we just have a plastic case, then we lose two points,Project Manager: That's right.Industrial Designer: which gets us um {disfmarker} In {disfmarker} right within the budget range.Project Manager: Which gets you {disfmarker} {vocalsound}Marketing: Mm.Project Manager: Yes.User Interface: Yeah, I think that'd be fine. Because that was just a trend, and we do have rubber buttons anyway.Industrial Designer: So that's eleven point seven,Marketing: Yeah.Industrial Designer: and then we could make sure we definitely had all the button supplements.Project Manager: um one for all of them.User Interface: Right.Marketing: M but it really has to fit into the budget, so {disfmarker} I guess we just have to adjust things to get it i in the {disfmarker} Which is fair enough. {vocalsound}Industrial Designer: And we seem to have {gap} least something in each criteria. We haven't completely left anything out, so {disfmarker}Marketing: Yeah. Yeah, I thinkIndustrial Designer: {vocalsound} As an overall product which has to be quite cheap, we've just about achieved everything.Marketing: most {disfmarker} Yeah. Yep.User Interface: So do we have anything else to discussMarketing: {vocalsound} I don't know. What's on the agendaProject Manager: Right, okay um {disfmarker} What's happened here Right, okay um {disfmarker} Mm {vocalsound}. Right, okay um, {gap} {disfmarker} Right. So we got {disfmarker} So we've done the the finance bit and the Excel project and the {disfmarker} We've done the redesign.Industrial Designer: We've got the closing.Project Manager: So we're now on to project process. Now satisfaction with, for example, room for creativity, leadership, teamwork, means, et cetera, whiteboard, digital pens, et cetera. So, we're actually now uh, in a sense, on to the evaluation of the course rather than the evaluation of the project is m my understanding of it.Industrial Designer: {vocalsound}Marketing: Uh-huh.Project Manager: So what did you {disfmarker} and remembering that nobody's just over the curtain. {vocalsound}Marketing: {vocalsound}Project Manager: So, um {disfmarker}Marketing: Finish your meeting now. {vocalsound}Industrial Designer: We should just go through this quickly and then {disfmarker}User Interface: Huh.Project Manager: So {disfmarker}Marketing: Yeah.Project Manager: I suppose the easiest way of doing it is to put some notes down, which I will do.Marketing: Okay.Project Manager: So, uh I think I have to finish that page. Right, okay, so {disfmarker}Marketing: Oh. {vocalsound}Project Manager: Project evaluation. So, um {disfmarker} Creativity. Did you feel you got a chance to Manager: Now, right. {vocalsound}User Interface: {vocalsound}Project Manager: Okay, so, but the point would be that if we uh if we just did special {disfmarker} Sorry, you were saying that it would be that one, that you would put in one there.Marketing: Yeah. Yeah.Project Manager: Okay.Industrial Designer: So that's nine point one there so we've got some {disfmarker}Project Manager: So it {disfmarker} Well, is it s is {disfmarker} no, it's nine point seven I've got.Industrial Designer:'Kay.Marketing: Mm-hmm.Project Manager: Okay.Industrial Designer: Just give us a bit of {disfmarker}Project Manager: So, that would {vocalsound} that would work out fine if uh uh as assuming your correction are are {vocalsound} {disfmarker} assuming that that one change covers all the buttons, then that would be fine.Marketing: Mm-hmm. Mm-hmm.Project Manager: And there's nothing else as far as I can see that we we had uh planned to put on {gap}.User Interface: SMarketing: {vocalsound}Industrial Designer: I {gap} switching around those th um on the electronics we got the sample sensor. At the moment we've just got the simple chip, which costs one.Project Manager: Uh-huh.Industrial Designer: Um, I guess the sample sens sample speaker would be the voice recognition thing, which puts up to fourMarketing: Yeah.Industrial Designer: We should be slightly over our budget but if we gather something else down to slightly lower standard, and maybe go with the one the special form buttons, then we could have the speech {disfmarker}Marketing: Yeah.Project Manager: Well, hold on. Um, if we Okay, that gives us twelve point sevenIndustrial Designer: So uh maybe if we got rid of like the maybe one of the special colours, kept them all the same colour, then we could have the voice recognitionProject Manager: But remember that the idea was to keep it the colour of the {gap} {disfmarker}Industrial Designer: without {disfmarker}Project Manager: Oh, Interface: Uh, well it's got the same um speech feature as the coffee machine.Marketing: What do yIndustrial Designer: Also it's kind of {gap} spongy rubberiness is maybe bit more kinda comfortable than {disfmarker} kinda sleek and new age.Marketing: Yeah.Industrial Designer: Um, it depends which way you look at it.Marketing: Uh-huh.Project Manager: Okay. So we're going for a two,Marketing: So {disfmarker}Industrial Designer: Maybe a kind of three Uh dProject Manager: {gap} threeUser Interface: Yeah, two or three.Marketing: Two or threeUser Interface: Well, the logo would be more um recognisable on the actual thing. It's just that the pen wouldn't really write on that paper.Project Manager: Sure.Industrial Designer: {vocalsound}User Interface: But um, I think the logo would definitely be recognisable.Marketing: Yeah.User Interface: And it does have attributes that other products do. Two Aye. Go for it.Project Manager: Right, okay.Marketing: Two or three. {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound} Two.Marketing: {vocalsound} How {disfmarker}Project Manager: Right, come on. That's that decided.Marketing: Two. Okay.Project Manager: Right. So {disfmarker}Marketing: Right.Project Manager: So we're now on to changing it to get it to fit in with the budget requirements, and then {disfmarker}Marketing: Yeah.User Interface: What does {disfmarker} what do all them numbers mean then Do we add them up and rate {gap} or anythingMarketing: {vocalsound} Yeah we s yeah, I think we sort of add them up so sort of at an average is gonna be {disfmarker} I'm just gonna do this in my head.Project Manager: About a two.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: Two.Marketing: One point eight isn't it or something. {vocalsound} I think, anyway. So yeah, pretty close to a two.Industrial Designer: Yeah, so it's {disfmarker}Marketing: So {disfmarker} So it's {disfmarker} I mean it's pretty good at the moment, but it's gonna get worse, isn't it.Project Manager: Yep.Marketing: But we've gotta try and make sure it

What did Industrial Designer think of the look of the product when discussing the evaluation of the prototype.

Industrial Designer thought it was fancy because the product had a single curve and the material of the rubber was fashionable at that time.

Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that doesn't get too bad.Project Manager: Two b two b two {gap}, yeah.Industrial Designer: So should we get {disfmarker} So are {gap} definite {disfmarker} Was it {disfmarker} thirteen point seven was the definite price rule if {gap} has.Marketing: {vocalsound}Project Manager: Yes.Industrial Designer: Okay, so we need to {disfmarker}Marketing: Yeah.Project Manager: Well, you can lose one point two and still meet the requirements.Marketing: Do you wanna plug it into yours so we can get up the the finances {vocalsound}Project Manager: Okay, well I put it back on.Industrial Designer: So I guess this {disfmarker} Is this the last stage once we sort out the finances part of itProject Manager: {vocalsound}Marketing: I'm not sure.Project Manager: {vocalsound}User Interface: {gap} we'll probably have to re-rate it.Project Manager: Yes, I would've thought so.Industrial Designer: Yeah, yeah we'll make the adjustmentsMarketing: Yeah.Industrial Designer: and then see how are rates are going.Project Manager: Okay, so what was it, control uh F_ eight, wasn't itUser Interface: Ah it's on.Marketing: {gap} it's come on already.Project Manager: Oh. Oh. How kind. {vocalsound}User Interface: {vocalsound}Project Manager: Right, okay. So, you can see there that the {disfmarker} If you want to keep kinetic, right, you've got a choice there of going down to battery, which would save you one. You've got the sample sensor and and sample speaker, which is your big item.Industrial Designer: Oh actually we just have a plastic case, then we lose two points,Project Manager: That's right.Industrial Designer: which gets us um {disfmarker} In {disfmarker} right within the budget range.Project Manager: Which gets you {disfmarker} {vocalsound}Marketing: Mm.Project Manager: Yes.User Interface: Yeah, I think that'd be fine. Because that was just a trend, and we do have rubber buttons anyway.Industrial Designer: So that's eleven point seven,Marketing: Yeah.Industrial Designer: and then we could make sure we definitely had all the button supplements.Project Manager: uh enable you to get {disfmarker} you could keep kinetic then, you could keep your sample sensor, and you'd be looking to take out point two. So you could uh fiddle that down your special form at the bottom, or your special colour at the bottom.Industrial Designer: Mm-hmm.Project Manager: And that would enable you to to do it.User Interface: Mm-hmm.Marketing: Okay.Industrial Designer: So it says if we make a slightly more fancy, then we lose points innovation, and if we make it more innovative innovative, then we lose points on it being fancy, so {disfmarker}Project Manager: Yeah.Marketing: Yeah.Project Manager: YeMarketing: {vocalsound} {gap}, I just read the email again and it sort of says it's evaluate the design sort of as it is, I think, so I think we need to think about finance after we've sort of evaluated that design. I don't know whether we're doing it in the wrong order or something or.Project Manager: Well, okay, but {disfmarker}User Interface: Well, I suppose it's rubber as it is, isn't it.Project Manager: It's rubber as it is, yes.Marketing: So, I mean does this need to go up a bit or something,'cause we've got both the both the um the speech {disfmarker}Project Manager: We got {disfmarker} we've we've got thirteen point sevenUser Interface: Yeah.Project Manager: and we've got it in at the moment and if {disfmarker} and basically, we're going to reduce down from that.Marketing: Yeah.Project Manager: But the current one, you'd say would be fancy, would be too {disfmarker} {vocalsound}Industrial Designer: Yeah, yeah.Marketing: Yeah. Um, for for innovation, so we've got the speech the speech thing, and {disfmarker}Project Manager: {vocalsound} Mm-hmm. I would've said about a two as well.Marketing: Do you reckon a twoUser Interface: Yeah, two or three. I'd be happy with a two.Marketing: {vocalsound} Okay. Two.Project Manager: Oh.Marketing: And Interface: Uh, well it's got the same um speech feature as the coffee machine.Marketing: What do yIndustrial Designer: Also it's kind of {gap} spongy rubberiness is maybe bit more kinda comfortable than {disfmarker} kinda sleek and new age.Marketing: Yeah.Industrial Designer: Um, it depends which way you look at it.Marketing: Uh-huh.Project Manager: Okay. So we're going for a two,Marketing: So {disfmarker}Industrial Designer: Maybe a kind of three Uh dProject Manager: {gap} threeUser Interface: Yeah, two or three.Marketing: Two or threeUser Interface: Well, the logo would be more um recognisable on the actual thing. It's just that the pen wouldn't really write on that paper.Project Manager: Sure.Industrial Designer: {vocalsound}User Interface: But um, I think the logo would definitely be recognisable.Marketing: Yeah.User Interface: And it does have attributes that other products do. Two Aye. Go for it.Project Manager: Right, okay.Marketing: Two or three. {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound} Two.Marketing: {vocalsound} How {disfmarker}Project Manager: Right, come on. That's that decided.Marketing: Two. Okay.Project Manager: Right. So {disfmarker}Marketing: Right.Project Manager: So we're now on to changing it to get it to fit in with the budget requirements, and then {disfmarker}Marketing: Yeah.User Interface: What does {disfmarker} what do all them numbers mean then Do we add them up and rate {gap} or anythingMarketing: {vocalsound} Yeah we s yeah, I think we sort of add them up so sort of at an average is gonna be {disfmarker} I'm just gonna do this in my head.Project Manager: About a two.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: Two.Marketing: One point eight isn't it or something. {vocalsound} I think, anyway. So yeah, pretty close to a two.Industrial Designer: Yeah, so it's {disfmarker}Marketing: So {disfmarker} So it's {disfmarker} I mean it's pretty good at the moment, but it's gonna get worse, isn't it.Project Manager: Yep.Marketing: But we've gotta try and make sure it Two three. Well, it's just that uh saying something {disfmarker} {vocalsound} remember that when you look down, we've got solar power, we've got uh various other things you could have, and we're not going for these options.Marketing: Uh-huh. This this is just this is just for like the look. Does it sort of look fancy rather than functional. So {disfmarker}Project Manager: Mm-hmm. {vocalsound}User Interface: Yeah, I suppose that might be in the technical innovation bit.Marketing: Yeah, so that {disfmarker} so sh should we go for a a two on thatProject Manager: Okay.Marketing:'Kay. And I mean, how much does the product demonstrate technical innovation do you reckonIndustrial Designer: Um, {gap} deciding between the kinetic power or um the speech recognition, and if we had either of those for our budget, they both show a reasonable amount of speech recognition.Marketing: D yeah. Okay. So, what about the pr The prototype as it is,Industrial Designer: Um {disfmarker}Marketing: we've got we've got the speech recognition on it, haven't we.Industrial Designer: But not the kinetic.Marketing: But not the kinetic.Industrial Designer: Like the power.Project Manager: No.'Cause you can't afford that {disfmarker} w we took that out too.Industrial Designer: No, we c ca yeah, we can't afford both.Marketing: Alright, so {disfmarker}Project Manager: Didn't you Or {disfmarker}Marketing: So it doesn't {disfmarker} It's pretty {disfmarker} The prototype as it is isn't sort of um fulfilling the {disfmarker}Industrial Designer: No may is {disfmarker} maybe about neutralUser Interface: Maybe a three.Industrial Designer: plus it it it's got something, but it hasn't got {disfmarker}Marketing: {vocalsound} Okay. Yeah.Project Manager: Well, wait a minute. In thirteen point seven we do have kinetic.User Interface: I would give it more than a four.Project Manager: The problem is we have to reduce down from there to get it down to twelve point five.Industrial Designer: Right.Project Manager: And

What did User Interface think about the attractiveness of the product when discussing the evaluation of the prototype

User Interface thought that the product incorporated elements of fashion to attract buyers because some of the buttons were shaped like cherry and it was spongy.

Remember that was a minimum requirement. The other option if we're planning on just going for something cheap and cheerful, would be to um make it {gap} originally, we're gonna make it a simple product.Industrial Designer: Yeah.Marketing: Shall we shall we evaluate the prototype as we've got it now first, and then sort of make decisions about what needs to be changed afterProject Manager: Mm-hmm. Makes sense.Industrial Designer: OkayMarketing: Okay. Right um, I have a little thing. So, we've all got a note of {disfmarker} it's thirteen point seven, isn't it, with everything we want on.Project Manager: {gap}. Sorry, do you want that back upMarketing: Yeah, I just had a presentation to do. {vocalsound}Project Manager: Right.User Interface: But I do think uh the v uh voice recognition thing would be more impressive than the fact that it's got no battery.Project Manager: Okay, but remember the main {disfmarker} the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost.Marketing: Mm-hmm. Mm. {vocalsound} Right okay um, This is about the evaluation criteria that we use for the the prototype we've got here.User Interface: {vocalsound}Marketing: And so the method is that the design team makes a prototype, and we evaluate the prototype against some criteria that we've formulated. And those ones are gonna be in response to sort of market research, and also finance, I guess. {vocalsound} And do that on a scale from say true being one and false being seven, so if it's neither true nor false, then that's four. So, I got a set of criteria just based on the marketing that we need to add in a financial one as well, at the end. Um so, We have to say whether it's true or false that the Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that Manager: but {disfmarker} {vocalsound} {vocalsound} I certainly didn't get this uh computer to work as well as I would have liked.Marketing: {vocalsound}Project Manager: However, um {disfmarker} Alright uh means, so whiteboard um {disfmarker} so really, it's uh equipment. Oh.Marketing: Yeah. It worked.User Interface: Yeah, very nice. {vocalsound}Marketing: Comput computers could be a bit difficult at times but {disfmarker} {vocalsound}User Interface: But I mean, I d I don't {disfmarker} I'm not sure I see the value in these. I mean, they record what you're writing, and then what do you do with it Where do you get the recording Do you plug {gap} the computer or somethingMarketing: I think there's a little there's a little um chiIndustrial Designer: So it's not just for us, it's for the experiment as a whole, so {disfmarker}Marketing: There's a little there's a little chip, I think you must plug it into somethingIndustrial Designer: Should we quickly look at the last slideMarketing: and it produces a {disfmarker}Industrial Designer: Sh {gap} {disfmarker}User Interface: Right. I think you watch a video of it kind of.Marketing: I don't know. Whether it just produces a big image of sort of everything you've written or something, and {disfmarker} Page after page.Project Manager: Right. New ideas found, so one or two.Marketing: Yeah. Kinetic powered remote control. Um, what was the other oneUser Interface: Voice um recognition thing.Marketing: Vo yeah.Project Manager: {gap} um and uh voiceMarketing: {vocalsound}Project Manager: uh, was it voice activated um {disfmarker}Marketing: Voice recognition, yeah. SProject Manager: recognition.Marketing: Almost.User Interface: Pretty much. {vocalsound}Marketing: {vocalsound} To fill in these fill in these questionnairesProject Manager: Right, so, uh are the costs within budget,Marketing: Oh no.Project Manager: yes. Is the project evaluated, yes. Uh, don't forget to complete final questionnaire and meeting summary. Then celebration. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {gap}. Is that everythingMarketing: Hmm I think that we've got two questionnaires and a report on the last meeting.Project Manager: Yeah. Uh, so we don't re So really {disfmarker} I tried to save this the last time at twelve point three, and it didn't seem to have saved anywhere. Mind you, the the figure last was was different, but it should be poss Manager: Now, right. {vocalsound}User Interface: {vocalsound}Project Manager: Okay, so, but the point would be that if we uh if we just did special {disfmarker} Sorry, you were saying that it would be that one, that you would put in one there.Marketing: Yeah. Yeah.Project Manager: Okay.Industrial Designer: So that's nine point one there so we've got some {disfmarker}Project Manager: So it {disfmarker} Well, is it s is {disfmarker} no, it's nine point seven I've got.Industrial Designer:'Kay.Marketing: Mm-hmm.Project Manager: Okay.Industrial Designer: Just give us a bit of {disfmarker}Project Manager: So, that would {vocalsound} that would work out fine if uh uh as assuming your correction are are {vocalsound} {disfmarker} assuming that that one change covers all the buttons, then that would be fine.Marketing: Mm-hmm. Mm-hmm.Project Manager: And there's nothing else as far as I can see that we we had uh planned to put on {gap}.User Interface: SMarketing: {vocalsound}Industrial Designer: I {gap} switching around those th um on the electronics we got the sample sensor. At the moment we've just got the simple chip, which costs one.Project Manager: Uh-huh.Industrial Designer: Um, I guess the sample sens sample speaker would be the voice recognition thing, which puts up to fourMarketing: Yeah.Industrial Designer: We should be slightly over our budget but if we gather something else down to slightly lower standard, and maybe go with the one the special form buttons, then we could have the speech {disfmarker}Marketing: Yeah.Project Manager: Well, hold on. Um, if we Okay, that gives us twelve point sevenIndustrial Designer: So uh maybe if we got rid of like the maybe one of the special colours, kept them all the same colour, then we could have the voice recognitionProject Manager: But remember that the idea was to keep it the colour of the {gap} {disfmarker}Industrial Designer: without {disfmarker}Project Manager: Oh, product looks and feels fancy. Um {disfmarker} The {disfmarker} whether the product demonstrates technical innovation. Whether it's easy to use. Whether it's incorporating sort of the fashion element to attract the buyer. And whether it's a sort of recognisable Real Reaction product. And I have to go up onto the whiteboard and do this apparently,Industrial Designer: Okay.Marketing: so {vocalsound} I'll go over here. {vocalsound} Right. So the first one is um, does the product look and feel fancy. So if we do a sort of a one {disfmarker} So {disfmarker}Industrial Designer: Okay, well we have a single curve, which was {gap} maybe like the feel of the product's quite good.Marketing: Yeah.Industrial Designer: So uh {disfmarker}Marketing: Okay.Industrial Designer: Um, then we have the rubber kinda spongy feel, which was in at the time.Marketing: Yeah. Yeah. Yeah.Industrial Designer: Um, {vocalsound} sorry that'd be considered fancy.User Interface: Yeah, I'd maybe give it a a two.Marketing: {vocalsound} Of {disfmarker} but I think {disfmarker} What {disfmarker} Is one false, or is t one trueUser Interface: One's true.Marketing: I forgot. One's true, and okay. Seven's falUser Interface: And a four is neutral.Marketing: Four is neutral, okay. So {disfmarker}Industrial Designer: So maybe {gap} maybe a two.User Interface: Yeah,'cause we haven't got the double curve, so we can't like say it's completely true.Project Manager: {vocalsound} Go for one. {vocalsound} Yep.Marketing: Right.User Interface: {vocalsound} But it's pretty close. We've got almost everything we can.Marketing: Okay. Right.Project Manager: Okay.Marketing: I gonna put underneath so I've got some more space. So, false is seven, true is one, and {disfmarker} So uh say about a two for fancy,Industrial Designer: Yeah.User Interface: Yeah.Marketing: you thinkProject Manager: Yeah, why not not,Marketing: Okay.Project Manager: m m maybe nearer three.Marketing: Okay, well d you do an average at the end, I don't know. Um {disfmarker}Project Manager:

Summarize the team's evaluation of the process of the project.

The team thought the creativity of the team was okay, as they felt that they got chances to express themselves well enough, but there were still some problems in their process of discussion. Then, Industrial Designer gave an example on how to improve the creativeness of the team. The team believed that their team work went well. As for the methods of discussion, Project manager thought that he was still not familiar with the operation of computers.

Manager: but {disfmarker} {vocalsound} {vocalsound} I certainly didn't get this uh computer to work as well as I would have liked.Marketing: {vocalsound}Project Manager: However, um {disfmarker} Alright uh means, so whiteboard um {disfmarker} so really, it's uh equipment. Oh.Marketing: Yeah. It worked.User Interface: Yeah, very nice. {vocalsound}Marketing: Comput computers could be a bit difficult at times but {disfmarker} {vocalsound}User Interface: But I mean, I d I don't {disfmarker} I'm not sure I see the value in these. I mean, they record what you're writing, and then what do you do with it Where do you get the recording Do you plug {gap} the computer or somethingMarketing: I think there's a little there's a little um chiIndustrial Designer: So it's not just for us, it's for the experiment as a whole, so {disfmarker}Marketing: There's a little there's a little chip, I think you must plug it into somethingIndustrial Designer: Should we quickly look at the last slideMarketing: and it produces a {disfmarker}Industrial Designer: Sh {gap} {disfmarker}User Interface: Right. I think you watch a video of it kind of.Marketing: I don't know. Whether it just produces a big image of sort of everything you've written or something, and {disfmarker} Page after page.Project Manager: Right. New ideas found, so one or two.Marketing: Yeah. Kinetic powered remote control. Um, what was the other oneUser Interface: Voice um recognition thing.Marketing: Vo yeah.Project Manager: {gap} um and uh voiceMarketing: {vocalsound}Project Manager: uh, was it voice activated um {disfmarker}Marketing: Voice recognition, yeah. SProject Manager: recognition.Marketing: Almost.User Interface: Pretty much. {vocalsound}Marketing: {vocalsound} To fill in these fill in these questionnairesProject Manager: Right, so, uh are the costs within budget,Marketing: Oh no.Project Manager: yes. Is the project evaluated, yes. Uh, don't forget to complete final questionnaire and meeting summary. Then celebration. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {gap}. Is that everythingMarketing: Hmm I think that we've got two questionnaires and a report on the last meeting.Project Manager: Yeah. Uh, so we don't re So really {disfmarker} I tried to save this the last time at twelve point three, and it didn't seem to have saved anywhere. Mind you, the the figure last was was different, but it should be poss Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that uh enable you to get {disfmarker} you could keep kinetic then, you could keep your sample sensor, and you'd be looking to take out point two. So you could uh fiddle that down your special form at the bottom, or your special colour at the bottom.Industrial Designer: Mm-hmm.Project Manager: And that would enable you to to do it.User Interface: Mm-hmm.Marketing: Okay.Industrial Designer: So it says if we make a slightly more fancy, then we lose points innovation, and if we make it more innovative innovative, then we lose points on it being fancy, so {disfmarker}Project Manager: Yeah.Marketing: Yeah.Project Manager: YeMarketing: {vocalsound} {gap}, I just read the email again and it sort of says it's evaluate the design sort of as it is, I think, so I think we need to think about finance after we've sort of evaluated that design. I don't know whether we're doing it in the wrong order or something or.Project Manager: Well, okay, but {disfmarker}User Interface: Well, I suppose it's rubber as it is, isn't it.Project Manager: It's rubber as it is, yes.Marketing: So, I mean does this need to go up a bit or something,'cause we've got both the both the um the speech {disfmarker}Project Manager: We got {disfmarker} we've we've got thirteen point sevenUser Interface: Yeah.Project Manager: and we've got it in at the moment and if {disfmarker} and basically, we're going to reduce down from that.Marketing: Yeah.Project Manager: But the current one, you'd say would be fancy, would be too {disfmarker} {vocalsound}Industrial Designer: Yeah, yeah.Marketing: Yeah. Um, for for innovation, so we've got the speech the speech thing, and {disfmarker}Project Manager: {vocalsound} Mm-hmm. I would've said about a two as well.Marketing: Do you reckon a twoUser Interface: Yeah, two or three. I'd be happy with a two.Marketing: {vocalsound} Okay. Two.Project Manager: Oh.Marketing: And Interface: Uh, well it's got the same um speech feature as the coffee machine.Marketing: What do yIndustrial Designer: Also it's kind of {gap} spongy rubberiness is maybe bit more kinda comfortable than {disfmarker} kinda sleek and new age.Marketing: Yeah.Industrial Designer: Um, it depends which way you look at it.Marketing: Uh-huh.Project Manager: Okay. So we're going for a two,Marketing: So {disfmarker}Industrial Designer: Maybe a kind of three Uh dProject Manager: {gap} threeUser Interface: Yeah, two or three.Marketing: Two or threeUser Interface: Well, the logo would be more um recognisable on the actual thing. It's just that the pen wouldn't really write on that paper.Project Manager: Sure.Industrial Designer: {vocalsound}User Interface: But um, I think the logo would definitely be recognisable.Marketing: Yeah.User Interface: And it does have attributes that other products do. Two Aye. Go for it.Project Manager: Right, okay.Marketing: Two or three. {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound} Two.Marketing: {vocalsound} How {disfmarker}Project Manager: Right, come on. That's that decided.Marketing: Two. Okay.Project Manager: Right. So {disfmarker}Marketing: Right.Project Manager: So we're now on to changing it to get it to fit in with the budget requirements, and then {disfmarker}Marketing: Yeah.User Interface: What does {disfmarker} what do all them numbers mean then Do we add them up and rate {gap} or anythingMarketing: {vocalsound} Yeah we s yeah, I think we sort of add them up so sort of at an average is gonna be {disfmarker} I'm just gonna do this in my head.Project Manager: About a two.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: Two.Marketing: One point eight isn't it or something. {vocalsound} I think, anyway. So yeah, pretty close to a two.Industrial Designer: Yeah, so it's {disfmarker}Marketing: So {disfmarker} So it's {disfmarker} I mean it's pretty good at the moment, but it's gonna get worse, isn't it.Project Manager: Yep.Marketing: But we've gotta try and make sure it doesn't get too bad.Project Manager: Two b two b two {gap}, yeah.Industrial Designer: So should we get {disfmarker} So are {gap} definite {disfmarker} Was it {disfmarker} thirteen point seven was the definite price rule if {gap} has.Marketing: {vocalsound}Project Manager: Yes.Industrial Designer: Okay, so we need to {disfmarker}Marketing: Yeah.Project Manager: Well, you can lose one point two and still meet the requirements.Marketing: Do you wanna plug it into yours so we can get up the the finances {vocalsound}Project Manager: Okay, well I put it back on.Industrial Designer: So I guess this {disfmarker} Is this the last stage once we sort out the finances part of itProject Manager: {vocalsound}Marketing: I'm not sure.Project Manager: {vocalsound}User Interface: {gap} we'll probably have to re-rate it.Project Manager: Yes, I would've thought so.Industrial Designer: Yeah, yeah we'll make the adjustmentsMarketing: Yeah.Industrial Designer: and then see how are rates are going.Project Manager: Okay, so what was it, control uh F_ eight, wasn't itUser Interface: Ah it's on.Marketing: {gap} it's come on already.Project Manager: Oh. Oh. How kind. {vocalsound}User Interface: {vocalsound}Project Manager: Right, okay. So, you can see there that the {disfmarker} If you want to keep kinetic, right, you've got a choice there of going down to battery, which would save you one. You've got the sample sensor and and sample speaker, which is your big item.Industrial Designer: Oh actually we just have a plastic case, then we lose two points,Project Manager: That's right.Industrial Designer: which gets us um {disfmarker} In {disfmarker} right within the budget range.Project Manager: Which gets you {disfmarker} {vocalsound}Marketing: Mm.Project Manager: Yes.User Interface: Yeah, I think that'd be fine. Because that was just a trend, and we do have rubber buttons anyway.Industrial Designer: So that's eleven point seven,Marketing: Yeah.Industrial Designer: and then we could make sure we definitely had all the button supplements.Project Manager:

What did Project Manager think of the creativeness of the team when discussing the process of the project

Project Manager thought that the team members showed their creativeness during the course of the meeting. But the flow of information on a given subject was sometimes disjointed.

Manager: but {disfmarker} {vocalsound} {vocalsound} I certainly didn't get this uh computer to work as well as I would have liked.Marketing: {vocalsound}Project Manager: However, um {disfmarker} Alright uh means, so whiteboard um {disfmarker} so really, it's uh equipment. Oh.Marketing: Yeah. It worked.User Interface: Yeah, very nice. {vocalsound}Marketing: Comput computers could be a bit difficult at times but {disfmarker} {vocalsound}User Interface: But I mean, I d I don't {disfmarker} I'm not sure I see the value in these. I mean, they record what you're writing, and then what do you do with it Where do you get the recording Do you plug {gap} the computer or somethingMarketing: I think there's a little there's a little um chiIndustrial Designer: So it's not just for us, it's for the experiment as a whole, so {disfmarker}Marketing: There's a little there's a little chip, I think you must plug it into somethingIndustrial Designer: Should we quickly look at the last slideMarketing: and it produces a {disfmarker}Industrial Designer: Sh {gap} {disfmarker}User Interface: Right. I think you watch a video of it kind of.Marketing: I don't know. Whether it just produces a big image of sort of everything you've written or something, and {disfmarker} Page after page.Project Manager: Right. New ideas found, so one or two.Marketing: Yeah. Kinetic powered remote control. Um, what was the other oneUser Interface: Voice um recognition thing.Marketing: Vo yeah.Project Manager: {gap} um and uh voiceMarketing: {vocalsound}Project Manager: uh, was it voice activated um {disfmarker}Marketing: Voice recognition, yeah. SProject Manager: recognition.Marketing: Almost.User Interface: Pretty much. {vocalsound}Marketing: {vocalsound} To fill in these fill in these questionnairesProject Manager: Right, so, uh are the costs within budget,Marketing: Oh no.Project Manager: yes. Is the project evaluated, yes. Uh, don't forget to complete final questionnaire and meeting summary. Then celebration. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {gap}. Is that everythingMarketing: Hmm I think that we've got two questionnaires and a report on the last meeting.Project Manager: Yeah. Uh, so we don't re So really {disfmarker} I tried to save this the last time at twelve point three, and it didn't seem to have saved anywhere. Mind you, the the figure last was was different, but it should be poss Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that doesn't get too bad.Project Manager: Two b two b two {gap}, yeah.Industrial Designer: So should we get {disfmarker} So are {gap} definite {disfmarker} Was it {disfmarker} thirteen point seven was the definite price rule if {gap} has.Marketing: {vocalsound}Project Manager: Yes.Industrial Designer: Okay, so we need to {disfmarker}Marketing: Yeah.Project Manager: Well, you can lose one point two and still meet the requirements.Marketing: Do you wanna plug it into yours so we can get up the the finances {vocalsound}Project Manager: Okay, well I put it back on.Industrial Designer: So I guess this {disfmarker} Is this the last stage once we sort out the finances part of itProject Manager: {vocalsound}Marketing: I'm not sure.Project Manager: {vocalsound}User Interface: {gap} we'll probably have to re-rate it.Project Manager: Yes, I would've thought so.Industrial Designer: Yeah, yeah we'll make the adjustmentsMarketing: Yeah.Industrial Designer: and then see how are rates are going.Project Manager: Okay, so what was it, control uh F_ eight, wasn't itUser Interface: Ah it's on.Marketing: {gap} it's come on already.Project Manager: Oh. Oh. How kind. {vocalsound}User Interface: {vocalsound}Project Manager: Right, okay. So, you can see there that the {disfmarker} If you want to keep kinetic, right, you've got a choice there of going down to battery, which would save you one. You've got the sample sensor and and sample speaker, which is your big item.Industrial Designer: Oh actually we just have a plastic case, then we lose two points,Project Manager: That's right.Industrial Designer: which gets us um {disfmarker} In {disfmarker} right within the budget range.Project Manager: Which gets you {disfmarker} {vocalsound}Marketing: Mm.Project Manager: Yes.User Interface: Yeah, I think that'd be fine. Because that was just a trend, and we do have rubber buttons anyway.Industrial Designer: So that's eleven point seven,Marketing: Yeah.Industrial Designer: and then we could make sure we definitely had all the button supplements.Project Manager: um {vocalsound} for um {disfmarker} {vocalsound} you {disfmarker} normally, you got a problem, so you go to your tutor and find out information to see how to get it fixed.Marketing: Mm-hmm.Project Manager: So what she's doing is she's {vocalsound} having to spend a day at the computer terminal at one end so that any student that comes along can uh ask whatever question. And then you {disfmarker} or the idea is that the {disfmarker} whichever uh person's at the other end can point them in the right direction, show them where to {disfmarker} either give them directly {disfmarker} give them help, or secondly, point them in the right direction, either at the library, or uh or or come back, or go and see Joe Bloggs, or whatever. So uh, and that was a project I suspect similar to this, because they they were actually trying to debug the uh computer software to enable um {disfmarker} to enable it to work. And of course, you had the machine crashingMarketing: Hmm.Industrial Designer: Yeah.Project Manager: and various things going wrong. So {disfmarker}Industrial Designer: Well, sh {gap} we look at the last slide,Marketing: Mm-hmm.Industrial Designer: see if it's got anything else.Project Manager: Alright,Industrial Designer: {gap} I think there's one one more to go.Project Manager: so we've got uhMarketing: Yeah. {gap} I mean if you look at their products on their website here, Real Reaction, I mean it's all pretty high-tech and cutting edge.Project Manager: New ideas found,Marketing: And {disfmarker}Project Manager: did we find any, no.Industrial Designer: It was quite good with this um {disfmarker} the white board, having that and the digital pens.Project Manager: Alright.Industrial Designer: Like, that's something that made it a little easier.Marketing: Yeah. Yeah.Project Manager: Leadership, teamwork.Marketing: {gap} we did find a new idea, I mean sort of a kinetic remote Interface: Uh, well it's got the same um speech feature as the coffee machine.Marketing: What do yIndustrial Designer: Also it's kind of {gap} spongy rubberiness is maybe bit more kinda comfortable than {disfmarker} kinda sleek and new age.Marketing: Yeah.Industrial Designer: Um, it depends which way you look at it.Marketing: Uh-huh.Project Manager: Okay. So we're going for a two,Marketing: So {disfmarker}Industrial Designer: Maybe a kind of three Uh dProject Manager: {gap} threeUser Interface: Yeah, two or three.Marketing: Two or threeUser Interface: Well, the logo would be more um recognisable on the actual thing. It's just that the pen wouldn't really write on that paper.Project Manager: Sure.Industrial Designer: {vocalsound}User Interface: But um, I think the logo would definitely be recognisable.Marketing: Yeah.User Interface: And it does have attributes that other products do. Two Aye. Go for it.Project Manager: Right, okay.Marketing: Two or three. {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound} Two.Marketing: {vocalsound} How {disfmarker}Project Manager: Right, come on. That's that decided.Marketing: Two. Okay.Project Manager: Right. So {disfmarker}Marketing: Right.Project Manager: So we're now on to changing it to get it to fit in with the budget requirements, and then {disfmarker}Marketing: Yeah.User Interface: What does {disfmarker} what do all them numbers mean then Do we add them up and rate {gap} or anythingMarketing: {vocalsound} Yeah we s yeah, I think we sort of add them up so sort of at an average is gonna be {disfmarker} I'm just gonna do this in my head.Project Manager: About a two.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: Two.Marketing: One point eight isn't it or something. {vocalsound} I think, anyway. So yeah, pretty close to a two.Industrial Designer: Yeah, so it's {disfmarker}Marketing: So {disfmarker} So it's {disfmarker} I mean it's pretty good at the moment, but it's gonna get worse, isn't it.Project Manager: Yep.Marketing: But we've gotta try and make sure it

What did User Interface think of the evaluation of the team's leadership when discussing the process of the project

User Interface thought that the team members can't all fairly comment on leadership because Project Manager is the leader, and the other member's experience of leadership wasn't as much as the Project Manager.

Remember that was a minimum requirement. The other option if we're planning on just going for something cheap and cheerful, would be to um make it {gap} originally, we're gonna make it a simple product.Industrial Designer: Yeah.Marketing: Shall we shall we evaluate the prototype as we've got it now first, and then sort of make decisions about what needs to be changed afterProject Manager: Mm-hmm. Makes sense.Industrial Designer: OkayMarketing: Okay. Right um, I have a little thing. So, we've all got a note of {disfmarker} it's thirteen point seven, isn't it, with everything we want on.Project Manager: {gap}. Sorry, do you want that back upMarketing: Yeah, I just had a presentation to do. {vocalsound}Project Manager: Right.User Interface: But I do think uh the v uh voice recognition thing would be more impressive than the fact that it's got no battery.Project Manager: Okay, but remember the main {disfmarker} the only reason we were planning on having the voice recognition was so that they could find the remote if it got lost.Marketing: Mm-hmm. Mm. {vocalsound} Right okay um, This is about the evaluation criteria that we use for the the prototype we've got here.User Interface: {vocalsound}Marketing: And so the method is that the design team makes a prototype, and we evaluate the prototype against some criteria that we've formulated. And those ones are gonna be in response to sort of market research, and also finance, I guess. {vocalsound} And do that on a scale from say true being one and false being seven, so if it's neither true nor false, then that's four. So, I got a set of criteria just based on the marketing that we need to add in a financial one as well, at the end. Um so, We have to say whether it's true or false that the Right, okay. So we've got um detail design meeting.Industrial Designer: Bottom.Project Manager: Right. So {disfmarker} So, we've got {vocalsound} prototype presentation, which we've just done, evaluation criteria, um and finance, so I guess w we have to evaluate if that meets the various uh aspects that we're looking for uh from um our previous meeting.Marketing: Mm-hmm.User Interface: {vocalsound}Project Manager: So other than the fact that it doesn't have the second layer, but um obviously obviously it would.Marketing: Mm-hmm.Industrial Designer: Mm-hmm.User Interface: {vocalsound}Project Manager: {vocalsound} But other than that, we got the red apple. We got the buttons and the only thing that has really changed is the is the colouration of the buttons,Industrial Designer: Yes, yes.Project Manager: and {vocalsound} the bit after the evaluation criteria is uh is the finance. {vocalsound} And the {vocalsound} and the cost implication.Industrial Designer: Okay.Marketing: Right.Project Manager: The only snag about this is that uh {vocalsound} the cost is probably kind of important. So um, and then the production evaluation, as to how easy that would be to uh to manufacture.Industrial Designer: Mm-hmm.Project Manager: Um, and whether it would uh {disfmarker}Marketing: {vocalsound} {vocalsound} So if you had to do a presentation or {disfmarker} will you just work it on the prototypeIndustrial Designer: This this is a {disfmarker}User Interface: Uh, that's it. {vocalsound}Industrial Designer: yes, this is our presentation of the prototype.Marketing: That's the prProject Manager: Right, so uh as far as the the finance of it would be concern would be to make sure that the cost {disfmarker} aye the production cost'cause you may remember that was one of the first uh considerations was to be in d under um uh twelve fifty or two and a half {disfmarker} uh twelve and a half Euros.Marketing: Okay.Industrial Designer: Mm-hmm.Project Manager: So, there's no redesign. So that Manager: but {disfmarker} {vocalsound} {vocalsound} I certainly didn't get this uh computer to work as well as I would have liked.Marketing: {vocalsound}Project Manager: However, um {disfmarker} Alright uh means, so whiteboard um {disfmarker} so really, it's uh equipment. Oh.Marketing: Yeah. It worked.User Interface: Yeah, very nice. {vocalsound}Marketing: Comput computers could be a bit difficult at times but {disfmarker} {vocalsound}User Interface: But I mean, I d I don't {disfmarker} I'm not sure I see the value in these. I mean, they record what you're writing, and then what do you do with it Where do you get the recording Do you plug {gap} the computer or somethingMarketing: I think there's a little there's a little um chiIndustrial Designer: So it's not just for us, it's for the experiment as a whole, so {disfmarker}Marketing: There's a little there's a little chip, I think you must plug it into somethingIndustrial Designer: Should we quickly look at the last slideMarketing: and it produces a {disfmarker}Industrial Designer: Sh {gap} {disfmarker}User Interface: Right. I think you watch a video of it kind of.Marketing: I don't know. Whether it just produces a big image of sort of everything you've written or something, and {disfmarker} Page after page.Project Manager: Right. New ideas found, so one or two.Marketing: Yeah. Kinetic powered remote control. Um, what was the other oneUser Interface: Voice um recognition thing.Marketing: Vo yeah.Project Manager: {gap} um and uh voiceMarketing: {vocalsound}Project Manager: uh, was it voice activated um {disfmarker}Marketing: Voice recognition, yeah. SProject Manager: recognition.Marketing: Almost.User Interface: Pretty much. {vocalsound}Marketing: {vocalsound} To fill in these fill in these questionnairesProject Manager: Right, so, uh are the costs within budget,Marketing: Oh no.Project Manager: yes. Is the project evaluated, yes. Uh, don't forget to complete final questionnaire and meeting summary. Then celebration. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: {gap}. Is that everythingMarketing: Hmm I think that we've got two questionnaires and a report on the last meeting.Project Manager: Yeah. Uh, so we don't re So really {disfmarker} I tried to save this the last time at twelve point three, and it didn't seem to have saved anywhere. Mind you, the the figure last was was different, but it should be poss uh enable you to get {disfmarker} you could keep kinetic then, you could keep your sample sensor, and you'd be looking to take out point two. So you could uh fiddle that down your special form at the bottom, or your special colour at the bottom.Industrial Designer: Mm-hmm.Project Manager: And that would enable you to to do it.User Interface: Mm-hmm.Marketing: Okay.Industrial Designer: So it says if we make a slightly more fancy, then we lose points innovation, and if we make it more innovative innovative, then we lose points on it being fancy, so {disfmarker}Project Manager: Yeah.Marketing: Yeah.Project Manager: YeMarketing: {vocalsound} {gap}, I just read the email again and it sort of says it's evaluate the design sort of as it is, I think, so I think we need to think about finance after we've sort of evaluated that design. I don't know whether we're doing it in the wrong order or something or.Project Manager: Well, okay, but {disfmarker}User Interface: Well, I suppose it's rubber as it is, isn't it.Project Manager: It's rubber as it is, yes.Marketing: So, I mean does this need to go up a bit or something,'cause we've got both the both the um the speech {disfmarker}Project Manager: We got {disfmarker} we've we've got thirteen point sevenUser Interface: Yeah.Project Manager: and we've got it in at the moment and if {disfmarker} and basically, we're going to reduce down from that.Marketing: Yeah.Project Manager: But the current one, you'd say would be fancy, would be too {disfmarker} {vocalsound}Industrial Designer: Yeah, yeah.Marketing: Yeah. Um, for for innovation, so we've got the speech the speech thing, and {disfmarker}Project Manager: {vocalsound} Mm-hmm. I would've said about a two as well.Marketing: Do you reckon a twoUser Interface: Yeah, two or three. I'd be happy with a two.Marketing: {vocalsound} Okay. Two.Project Manager: Oh.Marketing: And Manager: Now, right. {vocalsound}User Interface: {vocalsound}Project Manager: Okay, so, but the point would be that if we uh if we just did special {disfmarker} Sorry, you were saying that it would be that one, that you would put in one there.Marketing: Yeah. Yeah.Project Manager: Okay.Industrial Designer: So that's nine point one there so we've got some {disfmarker}Project Manager: So it {disfmarker} Well, is it s is {disfmarker} no, it's nine point seven I've got.Industrial Designer:'Kay.Marketing: Mm-hmm.Project Manager: Okay.Industrial Designer: Just give us a bit of {disfmarker}Project Manager: So, that would {vocalsound} that would work out fine if uh uh as assuming your correction are are {vocalsound} {disfmarker} assuming that that one change covers all the buttons, then that would be fine.Marketing: Mm-hmm. Mm-hmm.Project Manager: And there's nothing else as far as I can see that we we had uh planned to put on {gap}.User Interface: SMarketing: {vocalsound}Industrial Designer: I {gap} switching around those th um on the electronics we got the sample sensor. At the moment we've just got the simple chip, which costs one.Project Manager: Uh-huh.Industrial Designer: Um, I guess the sample sens sample speaker would be the voice recognition thing, which puts up to fourMarketing: Yeah.Industrial Designer: We should be slightly over our budget but if we gather something else down to slightly lower standard, and maybe go with the one the special form buttons, then we could have the speech {disfmarker}Marketing: Yeah.Project Manager: Well, hold on. Um, if we Okay, that gives us twelve point sevenIndustrial Designer: So uh maybe if we got rid of like the maybe one of the special colours, kept them all the same colour, then we could have the voice recognitionProject Manager: But remember that the idea was to keep it the colour of the {gap} {disfmarker}Industrial Designer: without {disfmarker}Project Manager: Oh,

Summarize the whole meeting.

User Interface and Industrial Designer gave a presentation about the prototype of the remote control based on the team's discussion in the previous meeting. Then the team evaluated the prototype against various criteria they formulated. After that, the team discussed adjusting the design of the remote in order to fit into the budget. Finally, the team evaluated the whole process of the project.

um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry. brightness after certain time, soIndustrial Designer: Yeah. Yeah.Project Manager: Yeah.Industrial Designer: Yeah.Marketing: {gap} it doesn't {disfmarker}User Interface: I would go for {disfmarker}Marketing: It could it could be a tactile thing as well. Um right, if w if we're minimising buttons, we might be able to make them actually larger. And there's something on it. S you know like up arrow down arrow for, for volume.Industrial Designer: Like a raised {disfmarker}Marketing: Um, and I don't know what we could do for, for channels. SUser Interface: Well just the numbers could be embossed, couldn't it Like raised.Marketing: The numbers themselves.User Interface: Yeah. Could be raised.Marketing: But then the like up button and down button for the channel, channel changing.User Interface: Just little arrows, that you could feel, maybeIndustrial Designer: Yeah {disfmarker}Marketing: Yeah.Project Manager: Hmm.Marketing: I just thought that {gap} it, it might be sucking more battery power, if there, if it is a light up. I'm not sure.User Interface: Yeah.Project Manager: Yeah.Industrial Designer: That's true.Project Manager: But I mean {disfmarker}Industrial Designer: And also y, uh Heather you mentioned before, um like how it should be accessible to everybody.Project Manager: Yeah.Industrial Designer: Um, so like big b um buttons, {gap} for people you are visually impaired. The glow-in-the-dark or light up won't make any difference anyway.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: So like you say tactile might be better, because it'd be more available to everybody.User Interface: That, I think that's good, yeah.Project Manager: Yeah. Could we somehow {disfmarker} We could, may, possibly, sorry, incorporate them both so that the buttons could maybe be in the shape of the numbers themselves and be made out of some glow-in-the-dark material.Industrial Designer: Yeah.Marketing: Mm-hmm.Industrial Designer: Yeah.User Interface: Yeah. Yeah.Industrial Designer: Mm-hmm.Project Manager:'Cause I d I don't think that glow-in-the-dark material, um, like the actual soft plastic,

How did the group discussed about the possible environmental-friendly material

The industrial designer suggested that when taking environmental impact into consideration, the product could switch to a more environmental-friendly material. This type of material was made up of specific alloys of metals which have a shape memory, and it also allowed recycling. Hence, the product manager lifted out the point that the company could recycle the old remote controls from customers and take down the usable parts to make new remote controls. Even though the team liked the idea, the product manager also raised his concern towards the financial budget. In the end they agreed to discuss further about how they could achieve the idea by not exceeding the budget.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry.

How did the group hold their views towards multi-functional and single-functional product

The user interface designer suggested two options of making the remote control functional. One way was to make it multi-functional, so as to be used for several entertainment devices. Another way was to make it single-functional, which could be used specifically for the television. The entire group preferred the product to be single-functional. It is because making an original design was more obtainable, and it would be more profitable as it would be more simplistic. They had to make it compatible with different brands of devices to sell internationally.

large percentage of the public would pay for voice recognition on the remote controls. So I'll show you some numbers here. Um, so the youngest age group, fifteen to twenty five. Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control. Um, and you can see that number decreases a bit with ol s Interestingly enough, twenty five to thirty five is the lowest amount. Um, that would, are willing to pay extra. So I guess we're gonna have to figure out what age group we're, we're targeting, and if and if voice recognition is something we wanna look into. And if we have the budget for it. Um, if we are targeting young adults, it looks like something that would pay off. Seeing as ninety percent, over ninety percent would pay for it.Project Manager: I agree with um {disfmarker} if we're targeting young adults then it would be something we should look into. Um, financially and and functionally.Marketing: Mm-hmm.Project Manager: Um, and especially if we are um trying to be trendy, go with fashions, things like that.Industrial Designer: Mm.Project Manager: Um, ages like from thirty five to sixty five which show lower numbers probably won't be as concerned.Marketing: So that, that's a whole other field of research. I don't know if it'd be, if we'd still have a remote, or if you're talking to your television and saying change channel.Project Manager: Mm-hmm.Marketing: Um and depending on how many members you have in households.Industrial Designer: Yeah.Marketing: So it m it may be too complicated for us, but it's something to keep in mind anyway.Project Manager: Yeah. And something that might further complicate it is that the T_V_ makes noise itself.Marketing: {vocalsound} Right.Project Manager: Wonder if it would And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on

What was the most prioritized functional requirement of their remote control

The marketing specialist did some research and the marking specialist stressed on the topic of appearance. To combine with the company's motto, the marketing specialist believed in providing the international market with fashionable remote controls. And the statistics also showed that eighty percent of users would spend more money when a remote control would look fancy. Hence customers would spend more money on a fancy-looking remote control.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry.

What did they discussed about buttons as a function

It was discovered by the marketing specialist that people liked to switch channels, thus they had to make a more durable button. The marketing specialist counted the times of usage of every button on the remote control, and wanted to make a user-friendly banner to include all the buttons in. When including the buttons, they took in consideration the relevance and disadvantaged people as well.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision large percentage of the public would pay for voice recognition on the remote controls. So I'll show you some numbers here. Um, so the youngest age group, fifteen to twenty five. Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control. Um, and you can see that number decreases a bit with ol s Interestingly enough, twenty five to thirty five is the lowest amount. Um, that would, are willing to pay extra. So I guess we're gonna have to figure out what age group we're, we're targeting, and if and if voice recognition is something we wanna look into. And if we have the budget for it. Um, if we are targeting young adults, it looks like something that would pay off. Seeing as ninety percent, over ninety percent would pay for it.Project Manager: I agree with um {disfmarker} if we're targeting young adults then it would be something we should look into. Um, financially and and functionally.Marketing: Mm-hmm.Project Manager: Um, and especially if we are um trying to be trendy, go with fashions, things like that.Industrial Designer: Mm.Project Manager: Um, ages like from thirty five to sixty five which show lower numbers probably won't be as concerned.Marketing: So that, that's a whole other field of research. I don't know if it'd be, if we'd still have a remote, or if you're talking to your television and saying change channel.Project Manager: Mm-hmm.Marketing: Um and depending on how many members you have in households.Industrial Designer: Yeah.Marketing: So it m it may be too complicated for us, but it's something to keep in mind anyway.Project Manager: Yeah. And something that might further complicate it is that the T_V_ makes noise itself.Marketing: {vocalsound} Right.Project Manager: Wonder if it would um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on

What other functions that customers would be willing to pay more for

The marketing specialist discovered that since a button would be too troublesome, a large percentage of the public would also like to pay for voice recognition on the remote controls. However, the project manager raised certain limitations of voice recognition function, and it also clashed with the intention of designing a simple product.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry.

What other points did the product manager and the marketing specialist raise about functions of the product

The marketing specialist suggested a LCD screen could be installed. The industrial designer thought it would be good to link with the teletext function. Also, the marketing specialist raised points about the target age group. In their assumption, a teenager would not be willing to pay for an expensive remote control, whereas the elder age group would be more willing. The group reached a consensus on catering the product to the age group of early twenties.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry. Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it

Summarize the group's decision on colour and logo of the product.

The project manager mentioned that they would love to incorporate the company's logo and colour into the product design, but it did not necessarily need to be the same colour. Since there was not a plan about which specific colour and logo to use, the industrial designer initiated the colour yellow and it was adopted.

Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry. could be any button that would be pressed.Industrial Designer: Yeah.Marketing: Yeah, and you, you touch it and it just kind of lights up a bit, and it gives a faint glow.Industrial Designer: So, self-timed {disfmarker}Marketing: So if you have all the lights off in your living room, you'll, you'll temporarily see it.Project Manager: Yeah.Marketing: Because usually you're not fooling around for it for more than what ten seconds.Industrial Designer: Yeah.Project Manager: Okay, so {disfmarker}User Interface: Yeah.Marketing: So {disfmarker}Project Manager: That's probably feasible.Industrial Designer: Yeah.Project Manager: So, do you think that we should do the lighting up thing, and the glow-in-the-dark thing, and the shape of the numbers Do we have to kind of decide what we're gonna do with this.Industrial Designer: I think the shape of the numbers is a really good idea.Marketing: Mm-hmm.Project Manager: Yeah, okay.Industrial Designer: And I think that's un unique as well.User Interface: Yeah. For visually impaired, yeah.Project Manager: Yeah.Industrial Designer: I mean, I haven't seen that. And as you're saying like numbers can wear off if they're just sort of like painted on, you know printed.Marketing: Mm-hmm.Project Manager: Yeah, yeah. And it could {gap}, if it's that softer rubber material it'll be, maybe, um, uh, better for people with um els noIndustrial Designer: {gap} durable.Project Manager: what's it called, R_S_I_, what was it that we were talking aboutIndustrial Designer: Oh yeah. Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah.Marketing: Oh right, the {disfmarker}Project Manager: Yeah instead of like hard buttons.Industrial Designer: Repetitive strain injury.Project Manager: Okay. Um, did we want to go for the glow-in-the-dark lookIndustrial Designer: Mm-hmm.Project Manager: Or did we want to go for the lighting up instantlyUser Interface: If {disfmarker}Project Manager: Like should we do both Or we can have one or the other Because it might, for, for our design purposes, I mean,

What did they finalize on the product

Firstly, the team decided that the target functions of the remote control would just be for the television. Secondly, they removed functions that were previously discussed, such as teletext, LCD screen and voice recognition. Particularly for the teletext function, they were removing it because they were reaching out to an international crowd and some countries did have such things as teletext. They kept the alarm idea because it was not expensive to actualize.

large percentage of the public would pay for voice recognition on the remote controls. So I'll show you some numbers here. Um, so the youngest age group, fifteen to twenty five. Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control. Um, and you can see that number decreases a bit with ol s Interestingly enough, twenty five to thirty five is the lowest amount. Um, that would, are willing to pay extra. So I guess we're gonna have to figure out what age group we're, we're targeting, and if and if voice recognition is something we wanna look into. And if we have the budget for it. Um, if we are targeting young adults, it looks like something that would pay off. Seeing as ninety percent, over ninety percent would pay for it.Project Manager: I agree with um {disfmarker} if we're targeting young adults then it would be something we should look into. Um, financially and and functionally.Marketing: Mm-hmm.Project Manager: Um, and especially if we are um trying to be trendy, go with fashions, things like that.Industrial Designer: Mm.Project Manager: Um, ages like from thirty five to sixty five which show lower numbers probably won't be as concerned.Marketing: So that, that's a whole other field of research. I don't know if it'd be, if we'd still have a remote, or if you're talking to your television and saying change channel.Project Manager: Mm-hmm.Marketing: Um and depending on how many members you have in households.Industrial Designer: Yeah.Marketing: So it m it may be too complicated for us, but it's something to keep in mind anyway.Project Manager: Yeah. And something that might further complicate it is that the T_V_ makes noise itself.Marketing: {vocalsound} Right.Project Manager: Wonder if it would And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry.

What did the group discussed about the portability of the remote control

The group agreed on making it small, but the findability was a problem. The user interface designer suggested that since the remote control was only linked to one TV set, it could stick to somewhere. And in order to reduce the size, the user interface designer further suggested that the remote control could charge within the socket, so it could obtain electricity which was provided from the TV's power source.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry. um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it

What did the group discussed about the fluorescent button on the remote control

The group liked the fluorescent idea. The user interface designer suggested that since fluorescent lights lost their brightness after a certain time, the group could make this function tactile. They decided to make this function into little arrows that could be felt. They further debated on whether to use a battery to provide power or to use a naturally fluorescent material.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry.

How did the fluorescent buttons related to the humanitarian design of the product

The group wanted the lighting up to be a faint glow, so that it would not cause a sudden explosion of light in a dim environment. At the same time, the glowing buttons would be made in the shape of numbers so that the vision-impaired people would be taken care of. Meanwhile, they wished the glow was in neon style so that they could implement the company's colour in it and make it trendy.

And we should keep in mind that fifteen to twenty five year olds might not have twenty five Euros to spend on a remote control. Like their priorities might not be a fancy remote control, when they're just starting outMarketing: Mm-hmm.User Interface: and, yeah.Marketing: Right. And we have to keep in mind the, the reliability of our research. I mean, you know, a sixteen year old boy would say, yeah I'd pay extra for voice recognition, until they realise that's three months allowance.User Interface: {vocalsound} Yeah.Project Manager: {vocalsound}User Interface: {vocalsound} Yeah. {vocalsound}Marketing: Um, so I I think, I think the older generations we should be catering to a bit more.User Interface: Early twenties, that's the kind of age group.Project Manager: Yeah. And if one of the largest, uh, or most complained about thing is that it takes so long to get to know how to use a remote control,User Interface: Twenties.Marketing: {vocalsound} Yeah.Industrial Designer: Yeah.Project Manager: I'm sure that something like an L_C_D_ screen or remote control would be just furthering that problem.Industrial Designer: Yeah. Complicated jus complicating things even fo Mm.Marketing: Yep.Project Manager: Yeah.User Interface: Yeah.Project Manager: Alright.Industrial Designer: Okay.Marketing: Okay. That's it for the market research.Project Manager: Okay. Before we go into uh more discussion on {gap} we want this design to look like, I've received some information from the management that will affect some of our decisions. Um, for one thing, because {disfmarker} Having controls with D_V_D_, V_C_R_, that sort of thing, would really complicate the design of the remote control. Um, we've decided not to include them and make it a specific, just a specific television um function. Which is good as, as we've sort of decided that we would like to go with that anyway. Um, for many reasons. So um we have that decision large percentage of the public would pay for voice recognition on the remote controls. So I'll show you some numbers here. Um, so the youngest age group, fifteen to twenty five. Ninety one point two percent said that they would pay extra money to have voice recogni voice recognition included on their remote control. Um, and you can see that number decreases a bit with ol s Interestingly enough, twenty five to thirty five is the lowest amount. Um, that would, are willing to pay extra. So I guess we're gonna have to figure out what age group we're, we're targeting, and if and if voice recognition is something we wanna look into. And if we have the budget for it. Um, if we are targeting young adults, it looks like something that would pay off. Seeing as ninety percent, over ninety percent would pay for it.Project Manager: I agree with um {disfmarker} if we're targeting young adults then it would be something we should look into. Um, financially and and functionally.Marketing: Mm-hmm.Project Manager: Um, and especially if we are um trying to be trendy, go with fashions, things like that.Industrial Designer: Mm.Project Manager: Um, ages like from thirty five to sixty five which show lower numbers probably won't be as concerned.Marketing: So that, that's a whole other field of research. I don't know if it'd be, if we'd still have a remote, or if you're talking to your television and saying change channel.Project Manager: Mm-hmm.Marketing: Um and depending on how many members you have in households.Industrial Designer: Yeah.Marketing: So it m it may be too complicated for us, but it's something to keep in mind anyway.Project Manager: Yeah. And something that might further complicate it is that the T_V_ makes noise itself.Marketing: {vocalsound} Right.Project Manager: Wonder if it would Manager: Oh, on the remote. Okay.Marketing: Yeah. Like on the top of a cellphone, the the little L_C_D_ screen.Project Manager: Yeah.Marketing: Um, now that's, I, I dunno exactly what exactly we'd put on there. I guess the channel that you're on, the v the volume setting.User Interface: Yeah. Could it it {disfmarker} It would be good if it had the actual programme that was on, and what was next. But that would probably be {disfmarker}Industrial Designer: Like linked in with the teletext,User Interface: Yeah. That would be good, yeah.Marketing: Mm-hmm.Industrial Designer: or sort of like an teletext at your fingers, without having to access that through the television.User Interface: Yeah. Might be quite expensive to do that though.Industrial Designer: Mm, Yeah. Could be. {vocalsound}User Interface: {vocalsound}Marketing: {vocalsound} Well I guess that's something we can all take back to our respective research.Project Manager: Right.Industrial Designer: Mm-hmm.Marketing: Um, and finally, whoops, my personal preferences and thoughts. Um, I think our priority really should be unique design. Um, we want something that people want in their home. Every remote control looks the same, so uh in my opinion it should be, um, user-friendly and unique. So the other stuff might be a little too, a little too gadgety for some people.Industrial Designer: Yeah.Marketing: Um, I th myself, voice recognition kind of scares me off.User Interface: {vocalsound}Marketing: So if we're, if we're aiming to make this an international university, universally accepted product {disfmarker}Industrial Designer: Mm.Project Manager: {vocalsound}Marketing: Um, and for all, the other thing is like age market. I mean if we wanted to concentrate on fifteen to twenty five years olds, we could go for the fancy stuff. But if we wanna make fifty million, and and have everyone want this remote control, we should maybe stick to the basics.Project Manager: Mm-hmm.User Interface: um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on

What was the idea of personalization and how was it not so feasible

The marketing specialist threw out the idea of making the remote control cover changeable and personalized. The marketing specialist further suggested that they could incorporate the TV theme elements such as Bart Simpson into the cover. However, it might raise a question about copyright issues so they decided to delay the discussion.

um, costs that much more than other colours.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Industrial Designer: No, it's not these days.User Interface: No, I wouldn't say so.Marketing: {vocalsound}Industrial Designer: I mean, it's quite easily accessible.Project Manager: Yeah.Marketing: I guess the other option, referring to the battery thing is, you know how cellphones will t light up for fifteen seconds or something, when you're s and then it goes,Industrial Designer: Yeah. Yeah.User Interface: That's good {disfmarker} Yeah that a good idea.Marketing: so if, if you're like changing the volume during a movie. I know, I'm thinking of mostly when you're watching a movie you turn all the lights off right.Industrial Designer: Yeah. Yeah.User Interface: Yeah.Marketing: And you don't want to turn on the lights, {vocalsound} to turn it down, because there's suddenly an explosion, and it's gonna wake up the baby.User Interface: {vocalsound} Yeah.Marketing: Um, so if you touch the button, it kind of reactivates it.Industrial Designer: Yeah.Marketing: It lights up for {disfmarker}Industrial Designer: Yeah.User Interface: That, yeah, that's a good idea.Marketing: On self timer.Industrial Designer: So self-timed lighting.Project Manager: Alright we have five minutes leftMarketing: Yeah.Industrial Designer: Um, I {disfmarker}Project Manager: um, for the meeting, but I think we should discuss this light subject a little bit more before we close. Um, what was {disfmarker} I missed the last moment, reading that. What were you talking about with the lighting up buttonsMarketing: Oh, just if it was kinda the same way that a cell You know how a cellphone will light up for about ten, fifteen seconds when you touch a button, after having not touched it for a while.Project Manager: Yeah. Yeah.Marketing: Um, if instead of a constant light up on the, on the remote control, if it lights up for ten seconds when it's touched again.Project Manager: Mm. So it Designer: Mm-hmm.Marketing: They're you know thumb-masters. Um, and fifty percent of users say they only use ten percent of the buttons. That A very small amount. Thought that was interesting.Project Manager: Alright, so it might be very appealing if, um, we have very concise buttons.Industrial Designer: Mm. {gap} the single function.Project Manager: And another thing with um lots of surfing, we'd probably have to work on something that could be um a lot more durable,Industrial Designer: Yeah.Project Manager: because I find with um channel-changers that, um, a lot of the numbers get rubbed down if they're printed on the button.Marketing: Yes.Industrial Designer: Yeah that's a good point.User Interface: Yeah. Yeah.Marketing: And actually to go with that, I'm gonna give you some statistics on the uh relevancy of the buttons, how much they're used. And uh how important the uh users find them. So the power button, obviously, in an hour is only used once. Hopefully the person's not turning on and off the T_V_. Um, but the relevance of that button is nine out of ten. So people wanna be able to turn on the T_V_ with the remote control. Um, as opposed to standing up and turning on the television set. Channel selection is used a hundred and sixty eight times on average per hour.Industrial Designer: {vocalsound}Marketing: That's a huge amount. This is the most important button. Um, so obviously when commercials come on they're changing it, so as you said we want a durable button that's not gonna run down. Relevance of that button, our users found was uh ten, ten out of ten. Uh, ditto for volume selection, so ten out of ten. And it's used on average four times an hour. Not as much as channel selection, but still significant. Um, audio settings is used on Those were um {disfmarker}Industrial Designer: . Sorry, should I go back. This would actually show the circuit diagram. Although I haven't come up with the final circuit yet.Project Manager: Okay.Industrial Designer: So I just {gap} put all those components in.Project Manager: So those are what, um, we'll c construct the remote. Those are all the {disfmarker}Industrial Designer: Yeah. I it just shows what sort of energy source. It could be a battery, like rechargeable probably. Um, an'yeah, well how the infrared will actually be sent through the chip to be received by the chip on the television set itself.Project Manager: Alright. Great.Industrial Designer: Okay So, now is it F_ eight again to escape Or escape There we go. Okay.Project Manager: Alright. Thank you very much. And, um, the next presenter will be Tara.Industrial Designer: Thank you.User Interface: {vocalsound}Industrial Designer: There you go Tara.User Interface: Thanks. Can you seeMarketing: Oh, {vocalsound}User Interface: Do you think {disfmarker} Is it uh, function eight yeahProject Manager: Yeah.Industrial Designer: Function F_ eight.Marketing: {vocalsound} Function F_ eight.Project Manager: Function F_ eight. Sorry.Industrial Designer: The one at the top.User Interface: Oh right. Okay.Marketing: That looks right.Project Manager: Yeah.User Interface: Okay. I'm the User {vocalsound} um User Interface Designer. Uh, the technical functions design of the apparatus is the effect the apparatus should have. Um, in this case it's the function of the remote control, which is to send messages to the television, television set. By taking inspiration from other similar designs, we'll try and come up with an original trendy remote control, which is sellable international. There're two functional design options. A multifunctional remote control, which can be used for several entertainment devices. And a single function remote control, used specifically for the television. {vocalsound}Marketing: I'm sorry, what was that last one. Multifunctional and {disfmarker}User Interface: Sorry. could be any button that would be pressed.Industrial Designer: Yeah.Marketing: Yeah, and you, you touch it and it just kind of lights up a bit, and it gives a faint glow.Industrial Designer: So, self-timed {disfmarker}Marketing: So if you have all the lights off in your living room, you'll, you'll temporarily see it.Project Manager: Yeah.Marketing: Because usually you're not fooling around for it for more than what ten seconds.Industrial Designer: Yeah.Project Manager: Okay, so {disfmarker}User Interface: Yeah.Marketing: So {disfmarker}Project Manager: That's probably feasible.Industrial Designer: Yeah.Project Manager: So, do you think that we should do the lighting up thing, and the glow-in-the-dark thing, and the shape of the numbers Do we have to kind of decide what we're gonna do with this.Industrial Designer: I think the shape of the numbers is a really good idea.Marketing: Mm-hmm.Project Manager: Yeah, okay.Industrial Designer: And I think that's un unique as well.User Interface: Yeah. For visually impaired, yeah.Project Manager: Yeah.Industrial Designer: I mean, I haven't seen that. And as you're saying like numbers can wear off if they're just sort of like painted on, you know printed.Marketing: Mm-hmm.Project Manager: Yeah, yeah. And it could {gap}, if it's that softer rubber material it'll be, maybe, um, uh, better for people with um els noIndustrial Designer: {gap} durable.Project Manager: what's it called, R_S_I_, what was it that we were talking aboutIndustrial Designer: Oh yeah. Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah.Marketing: Oh right, the {disfmarker}Project Manager: Yeah instead of like hard buttons.Industrial Designer: Repetitive strain injury.Project Manager: Okay. Um, did we want to go for the glow-in-the-dark lookIndustrial Designer: Mm-hmm.Project Manager: Or did we want to go for the lighting up instantlyUser Interface: If {disfmarker}Project Manager: Like should we do both Or we can have one or the other Because it might, for, for our design purposes, I mean, from {disfmarker} Uh, on a functional side of things, we found out that wh from our previous meeting, we decided that there're certain points that will make our product unique. Um, one is the visibility in the dark, which was um Genevieve's idea. So we need to think about how we could bring this in um technically. And we could use illuminated buttons, which we are all familiar with when we're using a mobile phone, or um something fam familiar. A automatically, um lights up at first touch. Or we could use fluorescent materials which would just um take in the light during the day, and then as soon as they go off they would glow in the dark. Um, also we could use um an alarm. So if we lost the um remote control, perhaps there could be a button on the television set itself, which you could press, and then an alarm from the handset would sound where it was, hopefully in the room. Maybe behind a cushion or somewhere.Project Manager: {vocalsound}User Interface: {vocalsound}Industrial Designer: Um, so that would work. Um, oop. Go back there. Um, another thing I think we d missed out on on the last meeting was the fact that we should consider the environmental impact of our design. Um, from previous researches I've carried out on other projects, um we've learnt about smart materials where um um specific alloys of metals have a shape memory.User Interface: {vocalsound}Marketing: {vocalsound}Industrial Designer: So they can be heated and um and cooled, and they change the shape of um the metal. So, for example, a screw that's holding something together could expand and it would force all the components apart. So um, the benefits of this for our product would be that when it came to the end

Summarize the whole meeting.

The meeting mainly discussed the design of functions and the appearances. On function wise, the group had a little argument whether to make the product multi-functional or single functional. In the end they went with single-functional because it was more focused and affordable. They also removed some of the functions being discussed such as LCD screen, teletext and voice recognition, because they wanted to stick with a simplistic design. On design wise, the group finalized on the colour yellow as their product appearance and they chose illuminated buttons as one of their highlights. They also included some humanitarian factors into the design.

hmm.Professor D: Is that most of what it {disfmarker}Grad F: And correcting.Professor D: I mean {disfmarker} Correcting.Grad F: Correcting. We'll {disfmarker} we'll expect that they'll have to move some time bins and do some corrections.Postdoc A: And I {disfmarker} you know, I've also d uh, discovered {disfmarker} So with the new transcriber I'm {disfmarker} um {disfmarker} So {disfmarker} Uh, lemme say that my, uh {disfmarker} So, um {disfmarker} At present, um, the people have been doing these transcriptions a channel at a time. And, that sort of, um, {vocalsound} is useful, and t you know, and then once in a while they'll have to refer to the other channels to clear something up. OK. Well, {vocalsound} I realize that, um, w i we we're using the pre - segmented version, and, um, the pre - segmented version is extremely useful, and wouldn't it be, useful also to have the visual representation of those segments And so I've {disfmarker} {pause} uh, {pause} I, uh, uh, I've {comment} trained the new one {disfmarker} uh, the new the newest one, {vocalsound} to, um, {vocalsound} use the visual from the channel that is gonna be transcribed at any given time. And that's just amazingly helpful. Because what happens then, is you scan across the signal and once in a while you'll find a blip that didn't show up in the pre - segmentation.Grad F: Oh, right.Postdoc A: And that'll be something like {disfmarker} {vocalsound} I it's ver {disfmarker} it's interesting.Grad F: I see what you mean. A backchannel, or {disfmarker}Postdoc A: Once in a while it's a backchannel.PhD E: Yep.Postdoc A: Sometimes it seems to be, um, similar to the ones that are being picked up.Grad F: Mm - hmm.Postdoc A: And they're rare events, but you can really go through a meeting very developed and transcribe it. Hire some people, or use the transcribers to do it. We could let IBM transcribe it. You know, they're doing it anyway, and unless we tell them different, they're gonna transcribe it. Um, or we could try some automated methods.Professor D: Well {disfmarker}Grad F: And my {disfmarker} my tendency right now is, well, if IBM comes back with this meeting and the transcript is good, just let them do it.Professor D: Yeah, it's {disfmarker} Y you raised a point, kind of, uh, euphemistically {disfmarker} but, I mean, m maybe it is a serious problem. Ho - what will they do when they go {disfmarker} hear" beep {pause} seven {pause} beep {pause} seven three five two" {disfmarker} I mean, {vocalsound} you think they'll {disfmarker} we'll get {disfmarker}Grad F: It's pretty distinct.Professor D: YeahGrad F: The beeps are {pause} pre - recorded.PhD B: It'll {comment} only be a problem for m for mine.PhD E: Yeah.Postdoc A: Well it {disfmarker} it {disfmarker} well, it'd be preceded by" I'm reading transcript so - and - so" PhD B: Yeah.Grad F: Yes.Postdoc A: So, I think if they're processing it at {disfmarker}Grad F: I mean, it'll be {disfmarker} it will be in the midst of a digit string.Professor D: Yeah.Grad F: So {disfmarker} I mean it {disfmarker} sure, there {disfmarker} there might be a place where it's" beep seven {pause} beep eight {pause} beep {pause} eight {pause} beep" . But, you know, they {disfmarker} they're {disfmarker} they're gonna macros for inserting the beep marks. And so, I {disfmarker} I don't think it'll be a problem. We'll have to see, but I don't think it's gonna be a problem.Professor D: OK. Well, I {disfmarker} I {disfmarker} I dunno, I {disfmarker} I think that that's {disfmarker} if they are in fact going to fairly {disfmarker}PhD E: And how do we find the transcripts for those so that {disfmarker} Yeah. The references for {disfmarker} for {pause} those segmentsPhD I: Oh, OK. So, there's actually {disfmarker}PhD E: It's not that {disfmarker}PhD I: Why do you askGrad F: I could {disfmarker}PhD I: No, actually, um, NIST has, um m a fairly sophisticated scoring program {vocalsound} that you can give a, um {disfmarker} {vocalsound} a time,Grad F: Hand ones.PhD G: Well {disfmarker}PhD E: OK.PhD I: uh {disfmarker} You know, you basically just give two {pause} time - marked sequences of words, and it computes the um {disfmarker} the, {comment} uh {disfmarker} {comment} you know, the {disfmarker} the {disfmarker} thPhD B: It does all the work for you.PhD I: it does all the work for you.PhD B: Yeah.PhD E: OK.PhD I: So, it {disfmarker} we just {disfmarker} and we use that actually in Hub - five to do the scoring. Um. So what we've been using so far was sort of a {pause} simplified version of the scoring. And we can {disfmarker} we can handle the {disfmarker} the {disfmarker} the type of problem we have here.PhD E: So, basically you give some time constraints for {disfmarker} for the references and for {disfmarker} for the hypothesis,PhD I: So, we ha Yeah. Right.PhD E: and {disfmarker} Yeah, OK.PhD G: Yeah.PhD I: Right.PhD G: Maybe the {pause} start of your speech and the end of it,PhD I: So doPhD E: OK.PhD G: or stuff like that.PhD I: Right. It does time - constrained word - alignment.PhD E: OK.PhD I: So. So that should be possible. I mean that shouldn't be a problem. Uh, so that was the one thing, and the other was that, um {disfmarker} What was the other problem Oh! That Thilo wanted to use {pause} the recognizer alignments the beginning.PhD E: Yeah.Grad F: Oh, reallyPhD B: Yeah.Grad F: OK.PhD B: And {disfmarker}Grad F: I sorta spot - checked here and there and it sounded pretty good. So. I think it'll work.Professor D: OK.Grad F: And, uh, we'll just hafta see what we get back from them. Uh {disfmarker}PhD B: And the main thing will be if we can align what they give us with what we sent them. I mean, that's the crucial part.Grad F: Right.PhD B: And I think we'll be able to do that at {disfmarker} with this new beep format.Grad F: Yep. Well, I think it's also they are much less likely to d have errors.PhD B: Mm - hmm.Grad F: I mean, so the problem wi last time is that there were errors in the transcripts where they put beeps where there weren't any, or {disfmarker} and they put in extraneous beeps.PhD B: Right. Yeah.Grad F: And with the numbers there, it's much less likely.PhD B: Yeah, one interesting note is {disfmarker} uh, or problem {disfmarker} I dunno if this was just because of how I play it back, I say, uh, SND - play and then the file, every once in a while, @ @ {comment} uh, like a beep sounds like it's cut into two beeps.PhD E: Yeah. Into two pieces.PhD B: Yeah, and I {disfmarker} I dunno if that's an, uh, artifact of playback {disfmarker}PhD E: Yeah. Yep.PhD B: bu uh, I don't think it's probably in the original file. Um, but, uh {disfmarker}PhD E: I recognize that, too. Yeah.Grad F: Ha. That's interesting. I didn't hear that.PhD B: Yeah. But with this new format, um, that hopefully they're not hearing that, and if they are, it shouldn't throw them.PhD E: Yep.PhD B: So.Grad F: Well, maybe we better listen to of {disfmarker} of the old system to the {disfmarker} to the new one, and {pause} then {disfmarker}PhD G: Yeah, just to see if by doing nothing in the modeling of {disfmarker} just having that training data wh what happens.PhD E: Yeah. Yeah. Yep.Professor D: Um another one that we had on Adam's agenda {pause} that definitely involved you was s something about SmartKomGrad F: Right. So, Rob Porzel {disfmarker} eh, Porzel and the, uh {disfmarker} Porzel {disfmarker} and the, uh, SmartKom group are collecting some dialogues.PhD I: Porzel. Porzel.Grad F: Basically they have one person sitting in here, looking at a picture, and a wizard sitting in another room somewhere. And, uh, they're doing a travel task. And, uh, it involves starting {disfmarker} I believe starting with a {disfmarker} It's {disfmarker} it's always the wizard, but it starts where the wizard is pretending to be a computer and it goes through a, uh, {vocalsound} speech generation system.PhD E: Yeah. Actually, it's changed to a synthesis for {disfmarker} for the first part now.Grad F: Synthesis system.PhD E: Yeah.Grad F: Um, and then, it goes to a real wizard and they're evaluating that. And they wanted to use this equipment, and so the w question came up, is {disfmarker} well, here's some more data. Should this be part of the corpus or not And my attitude was yes, because there might be people who are using this corpus for {pause} acoustics, as opposed to just for language. Um, or also for dialogue of various sorts. Um, so it's not a meeting. Right Because it's two people and they're not face to face.Professor D: Wait a minute. So, I just wanted to understand it, cuz I {disfmarker} I'm {disfmarker} uh, hadn't quite followed this process.PhD E: Yeah.Professor D: Um. So, it's wizard in

Summarize discussion on what to include in the meeting corpus and how to structure it

The discussion centered on the extent to which the recordings should be segmented for the corpus and which recordings should be included in the corpus. The team expressed that it would be helpful to filter out breath and non-verbal sounds. It also expressed that for two person conversations and transcripts that do not follow their general meeting setup, it could create a different directory.

developed and transcribe it. Hire some people, or use the transcribers to do it. We could let IBM transcribe it. You know, they're doing it anyway, and unless we tell them different, they're gonna transcribe it. Um, or we could try some automated methods.Professor D: Well {disfmarker}Grad F: And my {disfmarker} my tendency right now is, well, if IBM comes back with this meeting and the transcript is good, just let them do it.Professor D: Yeah, it's {disfmarker} Y you raised a point, kind of, uh, euphemistically {disfmarker} but, I mean, m maybe it is a serious problem. Ho - what will they do when they go {disfmarker} hear" beep {pause} seven {pause} beep {pause} seven three five two" {disfmarker} I mean, {vocalsound} you think they'll {disfmarker} we'll get {disfmarker}Grad F: It's pretty distinct.Professor D: YeahGrad F: The beeps are {pause} pre - recorded.PhD B: It'll {comment} only be a problem for m for mine.PhD E: Yeah.Postdoc A: Well it {disfmarker} it {disfmarker} well, it'd be preceded by" I'm reading transcript so - and - so" PhD B: Yeah.Grad F: Yes.Postdoc A: So, I think if they're processing it at {disfmarker}Grad F: I mean, it'll be {disfmarker} it will be in the midst of a digit string.Professor D: Yeah.Grad F: So {disfmarker} I mean it {disfmarker} sure, there {disfmarker} there might be a place where it's" beep seven {pause} beep eight {pause} beep {pause} eight {pause} beep" . But, you know, they {disfmarker} they're {disfmarker} they're gonna macros for inserting the beep marks. And so, I {disfmarker} I don't think it'll be a problem. We'll have to see, but I don't think it's gonna be a problem.Professor D: OK. Well, I {disfmarker} I {disfmarker} I dunno, I {disfmarker} I think that that's {disfmarker} if they are in fact going to it again, make sure, but, I mean, certainly the software shouldn't do that,PhD B: Yeah. That's what I thought.Grad F: so.Postdoc A: Mm - hmm.PhD B: I it's probably just, you know, mmm, somehow the audio {pause} device gets hung for a second,PhD E: Yeah. Some latency or something.Grad F: Hiccups.PhD E: YeahPostdoc A: As long as they have one number, and they know that there's only one beep maximum {vocalsound} that goes with that number.PhD B: or {disfmarker}PhD E: Yeah.PhD B: Yeah. Right.Grad F: Yeah. The only {disfmarker} the only part that might be confusing is when Chuck is reading digits.PhD B: Right.PhD E: Yep.Postdoc A: Well, you know, actually, are we having them {disfmarker}PhD B: So {vocalsound} thGrad F:" Seven four eight beep seven beep {vocalsound} eight three two" .Postdoc A: Yeah, but are we having them do digitsGrad F: Yes. Because, uh, we don't {disfmarker} we didn't {disfmarker} In order to cut them out we'd have to listen to it.PhD B: We {disfmarker} we didn't cut those out.PhD E: Yeah. They are not transcribed yet. So. Yeah.Postdoc A: OK.PhD E: Yeah.Grad F: And we wanted to avoid doing that,Postdoc A: OK.Grad F: so we {disfmarker} they are transcribing the digits.Postdoc A: OK.PhD B: We can {disfmarker} we can ignore it when we get it back,Grad F: Although we could tell them {disfmarker} {comment} {vocalsound} we could tell them, if you hear someone reading a digits string just say" bracket digit bracket" PhD B: huh.Grad F: and don't bother actually computing the di writing down the digits.PhD B: Yeah.Postdoc A: That'd be great. That'd be what I'm having the transcribers here do, cuz it can be extracted later.Grad F: Yep. And then I wanted to talk about {disfmarker} but as I said I {disfmarker} we may not have the beginning.PhD E: Yeah.Grad F: Oh, reallyPhD B: Yeah.Grad F: OK.PhD B: And {disfmarker}Grad F: I sorta spot - checked here and there and it sounded pretty good. So. I think it'll work.Professor D: OK.Grad F: And, uh, we'll just hafta see what we get back from them. Uh {disfmarker}PhD B: And the main thing will be if we can align what they give us with what we sent them. I mean, that's the crucial part.Grad F: Right.PhD B: And I think we'll be able to do that at {disfmarker} with this new beep format.Grad F: Yep. Well, I think it's also they are much less likely to d have errors.PhD B: Mm - hmm.Grad F: I mean, so the problem wi last time is that there were errors in the transcripts where they put beeps where there weren't any, or {disfmarker} and they put in extraneous beeps.PhD B: Right. Yeah.Grad F: And with the numbers there, it's much less likely.PhD B: Yeah, one interesting note is {disfmarker} uh, or problem {disfmarker} I dunno if this was just because of how I play it back, I say, uh, SND - play and then the file, every once in a while, @ @ {comment} uh, like a beep sounds like it's cut into two beeps.PhD E: Yeah. Into two pieces.PhD B: Yeah, and I {disfmarker} I dunno if that's an, uh, artifact of playback {disfmarker}PhD E: Yeah. Yep.PhD B: bu uh, I don't think it's probably in the original file. Um, but, uh {disfmarker}PhD E: I recognize that, too. Yeah.Grad F: Ha. That's interesting. I didn't hear that.PhD B: Yeah. But with this new format, um, that hopefully they're not hearing that, and if they are, it shouldn't throw them.PhD E: Yep.PhD B: So.Grad F: Well, maybe we better listen to transcribe these things, uh, certainly any process that we'd have to correct them, or whatever is {disfmarker} needs to be much less elaborate for digits than for other stuff.Grad F: Right.Professor D: So, why not Sure. That was itGrad F: That was it. Just, what do we do with digitsProfessor D: OK.Grad F: We have so many of them, {vocalsound} and it'd be nice to {pause} actually do something with them.Professor D: Well, we {disfmarker} we {disfmarker} we wanna have them. Yeah, I {disfmarker}PhD I: You mean there're more than tenGrad F: Anything else Your mike is a little low there.Professor D: I in Berkeley, yeah. So, {vocalsound} uh {pause} You {disfmarker} you have to go a little early, right At twenty {disfmarker}PhD I: Well, I can stay till about, uh, three forty.Professor D: Alright. So le let's make sure we do the ones that {disfmarker} that, uh, saved you.PhD I: Yeah. Mm - hmm.Professor D: So there was some {disfmarker} Uh {pause} {vocalsound} In {disfmarker} in {disfmarker} Adam's agenda list, he had something from you about segmentation this last recognitionPhD I: Well, yeah. So this is just partly to inform everybody, um, and {disfmarker} and of course to get, um, input.Grad F: Oops.PhD I: Um, so, {nonvocalsound} uh, we had a discussion {disfmarker} Don and Liz and I had discussion last week about how to proceed with, uh, you know, with Don's work,PhD E: ChPhD I: and {disfmarker} {vocalsound} and {disfmarker} and, uh, one of the obvious things that occur to us was that we're {disfmarker} since we now have Thilo's segmenter and it works, you know, amazingly well, {vocalsound} um, we should actually basically re - evaluate the recognition, um, results using {disfmarker} you know, without cheating on the segmentations.PhD E: So {disfmarker}PhD I: And, that should be we just have a directory called, like," other stuff" Grad F: Other.PhD G: And {disfmarker} Well {disfmarker} or, I dunno.Professor D: I mean, I don't care what directory tree you have it under.PhD G: And {disfmarker} {vocalsound} and just, um, store it there.Professor D: Right I mean that's just a {disfmarker}Grad F: OK. My preference is to have a single procedure so that I don't have to think too much about things.PhD I: Yes.PhD G: I mean {disfmarker}Professor D: Yeah.Grad F: And, just have a marking.Professor D: O - You {disfmarker} you can use whatever procedure you want that's p convenient for you.Grad F: If we do it any other way that means that we need a separate procedure, and someone has to do that.Professor D: All I'm saying is that there's no way that we're gonna tell people that reading digits is meetings. And similarly we're not gonna tell them that someone talking to a computer to get travel information is meetings.Grad F: Right.Professor D: Those aren't meetings. But if it makes it easier for you to pu fold them in the same procedures and have them under the same directory tree, knock yourself out.PhD B: There's a couple other questions that I have too,Professor D: You knowPhD B: and {disfmarker} and {pause} one of them is, what about, uh, consent issues And the other one is, what about transcription Are {disfmarker}PhD E: Transcription is done in Munich.PhD B: OK. So we don't have to worry about transcribing itProfessor D: Alright.PhD E: Yeah.Grad F: So, w we will hafta worry about format.PhD I: That's a {disfmarker} that's another argument to keep it separate, because it's gonna follow the SmartKom transcription conventions and not the ICSI meeting transcription conventions.PhD E: Yeah.Grad F: Oh, OK.Professor D: Ah. Good point.Grad F: OK.

Summarize discussion on issues with data storage

The team felt that the current file system they were using was running out of space, specifically back-up capacity. They needed to figure out a way to back-up the data they were collecting. They decided that the tape system that ICSI has is pretty reliable. But they needed to discuss the matter with the system administrator.

it again, make sure, but, I mean, certainly the software shouldn't do that,PhD B: Yeah. That's what I thought.Grad F: so.Postdoc A: Mm - hmm.PhD B: I it's probably just, you know, mmm, somehow the audio {pause} device gets hung for a second,PhD E: Yeah. Some latency or something.Grad F: Hiccups.PhD E: YeahPostdoc A: As long as they have one number, and they know that there's only one beep maximum {vocalsound} that goes with that number.PhD B: or {disfmarker}PhD E: Yeah.PhD B: Yeah. Right.Grad F: Yeah. The only {disfmarker} the only part that might be confusing is when Chuck is reading digits.PhD B: Right.PhD E: Yep.Postdoc A: Well, you know, actually, are we having them {disfmarker}PhD B: So {vocalsound} thGrad F:" Seven four eight beep seven beep {vocalsound} eight three two" .Postdoc A: Yeah, but are we having them do digitsGrad F: Yes. Because, uh, we don't {disfmarker} we didn't {disfmarker} In order to cut them out we'd have to listen to it.PhD B: We {disfmarker} we didn't cut those out.PhD E: Yeah. They are not transcribed yet. So. Yeah.Postdoc A: OK.PhD E: Yeah.Grad F: And we wanted to avoid doing that,Postdoc A: OK.Grad F: so we {disfmarker} they are transcribing the digits.Postdoc A: OK.PhD B: We can {disfmarker} we can ignore it when we get it back,Grad F: Although we could tell them {disfmarker} {comment} {vocalsound} we could tell them, if you hear someone reading a digits string just say" bracket digit bracket" PhD B: huh.Grad F: and don't bother actually computing the di writing down the digits.PhD B: Yeah.Postdoc A: That'd be great. That'd be what I'm having the transcribers here do, cuz it can be extracted later.Grad F: Yep. And then I wanted to talk about {disfmarker} but as I said I {disfmarker} we may not have developed and transcribe it. Hire some people, or use the transcribers to do it. We could let IBM transcribe it. You know, they're doing it anyway, and unless we tell them different, they're gonna transcribe it. Um, or we could try some automated methods.Professor D: Well {disfmarker}Grad F: And my {disfmarker} my tendency right now is, well, if IBM comes back with this meeting and the transcript is good, just let them do it.Professor D: Yeah, it's {disfmarker} Y you raised a point, kind of, uh, euphemistically {disfmarker} but, I mean, m maybe it is a serious problem. Ho - what will they do when they go {disfmarker} hear" beep {pause} seven {pause} beep {pause} seven three five two" {disfmarker} I mean, {vocalsound} you think they'll {disfmarker} we'll get {disfmarker}Grad F: It's pretty distinct.Professor D: YeahGrad F: The beeps are {pause} pre - recorded.PhD B: It'll {comment} only be a problem for m for mine.PhD E: Yeah.Postdoc A: Well it {disfmarker} it {disfmarker} well, it'd be preceded by" I'm reading transcript so - and - so" PhD B: Yeah.Grad F: Yes.Postdoc A: So, I think if they're processing it at {disfmarker}Grad F: I mean, it'll be {disfmarker} it will be in the midst of a digit string.Professor D: Yeah.Grad F: So {disfmarker} I mean it {disfmarker} sure, there {disfmarker} there might be a place where it's" beep seven {pause} beep eight {pause} beep {pause} eight {pause} beep" . But, you know, they {disfmarker} they're {disfmarker} they're gonna macros for inserting the beep marks. And so, I {disfmarker} I don't think it'll be a problem. We'll have to see, but I don't think it's gonna be a problem.Professor D: OK. Well, I {disfmarker} I {disfmarker} I dunno, I {disfmarker} I think that that's {disfmarker} if they are in fact going to the beginning.PhD E: Yeah.Grad F: Oh, reallyPhD B: Yeah.Grad F: OK.PhD B: And {disfmarker}Grad F: I sorta spot - checked here and there and it sounded pretty good. So. I think it'll work.Professor D: OK.Grad F: And, uh, we'll just hafta see what we get back from them. Uh {disfmarker}PhD B: And the main thing will be if we can align what they give us with what we sent them. I mean, that's the crucial part.Grad F: Right.PhD B: And I think we'll be able to do that at {disfmarker} with this new beep format.Grad F: Yep. Well, I think it's also they are much less likely to d have errors.PhD B: Mm - hmm.Grad F: I mean, so the problem wi last time is that there were errors in the transcripts where they put beeps where there weren't any, or {disfmarker} and they put in extraneous beeps.PhD B: Right. Yeah.Grad F: And with the numbers there, it's much less likely.PhD B: Yeah, one interesting note is {disfmarker} uh, or problem {disfmarker} I dunno if this was just because of how I play it back, I say, uh, SND - play and then the file, every once in a while, @ @ {comment} uh, like a beep sounds like it's cut into two beeps.PhD E: Yeah. Into two pieces.PhD B: Yeah, and I {disfmarker} I dunno if that's an, uh, artifact of playback {disfmarker}PhD E: Yeah. Yep.PhD B: bu uh, I don't think it's probably in the original file. Um, but, uh {disfmarker}PhD E: I recognize that, too. Yeah.Grad F: Ha. That's interesting. I didn't hear that.PhD B: Yeah. But with this new format, um, that hopefully they're not hearing that, and if they are, it shouldn't throw them.PhD E: Yep.PhD B: So.Grad F: Well, maybe we better listen to transcribe these things, uh, certainly any process that we'd have to correct them, or whatever is {disfmarker} needs to be much less elaborate for digits than for other stuff.Grad F: Right.Professor D: So, why not Sure. That was itGrad F: That was it. Just, what do we do with digitsProfessor D: OK.Grad F: We have so many of them, {vocalsound} and it'd be nice to {pause} actually do something with them.Professor D: Well, we {disfmarker} we {disfmarker} we wanna have them. Yeah, I {disfmarker}PhD I: You mean there're more than tenGrad F: Anything else Your mike is a little low there.Professor D: I in Berkeley, yeah. So, {vocalsound} uh {pause} You {disfmarker} you have to go a little early, right At twenty {disfmarker}PhD I: Well, I can stay till about, uh, three forty.Professor D: Alright. So le let's make sure we do the ones that {disfmarker} that, uh, saved you.PhD I: Yeah. Mm - hmm.Professor D: So there was some {disfmarker} Uh {pause} {vocalsound} In {disfmarker} in {disfmarker} Adam's agenda list, he had something from you about segmentation this last recognitionPhD I: Well, yeah. So this is just partly to inform everybody, um, and {disfmarker} and of course to get, um, input.Grad F: Oops.PhD I: Um, so, {nonvocalsound} uh, we had a discussion {disfmarker} Don and Liz and I had discussion last week about how to proceed with, uh, you know, with Don's work,PhD E: ChPhD I: and {disfmarker} {vocalsound} and {disfmarker} and, uh, one of the obvious things that occur to us was that we're {disfmarker} since we now have Thilo's segmenter and it works, you know, amazingly well, {vocalsound} um, we should actually basically re - evaluate the recognition, um, results using {disfmarker} you know, without cheating on the segmentations.PhD E: So {disfmarker}PhD I: And, that should be doing recognitionGrad F: Well, we {disfmarker} we know what they read, because we have the forms.Professor D: No, they make mistakes.Grad F: Right. But, the point is that we wanna get a set of clean digits.PhD B: You're talking about as a pre - processing step.Professor D: Right.PhD B: Right, MorganProfessor D: Um {disfmarker}PhD B: Is that what you're {disfmarker}Professor D: Yeah, I'm {disfmarker} I'm not quite sure what I'm talking about. I mean {disfmarker} I {disfmarker} I mean, uh, we're talking about digits now. And {disfmarker} and so, um, there's a bunch of stuff that hasn't been marked yet. Uh. And, um, {vocalsound} there's the issue that {disfmarker} that they {disfmarker} we know what {disfmarker} what was said, but do weGrad F: I mean, so one option iProfessor D: Because people make mistakes and stuff. I was just asking, just out of curiosity, if {disfmarker} if with, uh {disfmarker} uh, the SRI recognizer getting one percent word error, uh, would we {disfmarker} would we do {pause} better {disfmarker} So, if you do a forced alignment but the force but the {disfmarker} but the transcription you have is wrong because they actually made mistakes, uh, or {vocalsound} false starts, it's {disfmarker} it's much less c {vocalsound} it's {pause} much less common than one percentGrad F: But that's pretty uncommon. Um, if we could really get one percent on {disfmarker}Professor D: We should be able to.Grad F: Well, I guess {disfmarker} yeah, I guess if we segmented it, we could get one percent on digits.Professor D: RightPhD B: Yeah.Professor D: Yeah. So that's just my question. I'm not saying it should be one way or the other, but it's {disfmarker} If {disfmarker}Grad F: But, Well, there {disfmarker} there're a couple different of doing it. We could use the tools I've already

What did the participants think about what constitutes a meeting

The participants were skeptical that a two person conversation in the hallway constituted a meeting for their purposes. They thought that it would be okay to include this kind of data in their corpus for future researchers, but they should separate it. The Professor has a strong opinion that these interactions were not actually meetings.

hmm.Professor D: Is that most of what it {disfmarker}Grad F: And correcting.Professor D: I mean {disfmarker} Correcting.Grad F: Correcting. We'll {disfmarker} we'll expect that they'll have to move some time bins and do some corrections.Postdoc A: And I {disfmarker} you know, I've also d uh, discovered {disfmarker} So with the new transcriber I'm {disfmarker} um {disfmarker} So {disfmarker} Uh, lemme say that my, uh {disfmarker} So, um {disfmarker} At present, um, the people have been doing these transcriptions a channel at a time. And, that sort of, um, {vocalsound} is useful, and t you know, and then once in a while they'll have to refer to the other channels to clear something up. OK. Well, {vocalsound} I realize that, um, w i we we're using the pre - segmented version, and, um, the pre - segmented version is extremely useful, and wouldn't it be, useful also to have the visual representation of those segments And so I've {disfmarker} {pause} uh, {pause} I, uh, uh, I've {comment} trained the new one {disfmarker} uh, the new the newest one, {vocalsound} to, um, {vocalsound} use the visual from the channel that is gonna be transcribed at any given time. And that's just amazingly helpful. Because what happens then, is you scan across the signal and once in a while you'll find a blip that didn't show up in the pre - segmentation.Grad F: Oh, right.Postdoc A: And that'll be something like {disfmarker} {vocalsound} I it's ver {disfmarker} it's interesting.Grad F: I see what you mean. A backchannel, or {disfmarker}Postdoc A: Once in a while it's a backchannel.PhD E: Yep.Postdoc A: Sometimes it seems to be, um, similar to the ones that are being picked up.Grad F: Mm - hmm.Postdoc A: And they're rare events, but you can really go through a meeting very quickly. You just {disfmarker} you just, you know, yo you s you scroll from screen to screen, looking for blips. And, I think that we're gonna end up with, uh {pause} better coverage of the backchannels,Professor D: Yeah.Postdoc A: but at the same time we're benefitting tremendously from the pre - segmentation because {vocalsound} there are huge places where there is just absolutely no activity at all. And, uh, the audio quality is so good {disfmarker}Professor D: Mm - hmm.PhD B: So they can {disfmarker} they can, um, scroll through that pretty quickPostdoc A: Yeah. Mm - hmm.PhD B: That's great.Postdoc A: Yeah. So I think that that's gonna, also {pause} eh, {comment} you know, speed the efficiency of this part of the process.Professor D: Hmm. OK. Uh, yeah. So, uh {disfmarker} Yeah. So let's talk about the digits, since they're not here yet.Grad F: Uh, so, we have a whole bunch of digits that we've read and we have the forms and so on, um, but only a small number of that ha well, not a small number {disfmarker} only a subset of that has been transcribed. And so we need to decide what we wanna do. And, uh, Liz and Andreas {disfmarker} actually they're not here, but, they did say at one point that they thought they could do a pretty good job of just doing a forced alignment. And, again, I don't think we'll be able to do with that alone, because, um, sometimes people correct themselves and things like that. But {disfmarker} so, I was just wondering what people thought about how automated can we make the process of finding where the people read the digits, doing a forced alignment, and doing the timing.Professor D: Well, forced alignment would be one thing. What about just actually G: Right. I'm just wondering if that {disfmarker} if {disfmarker} if you have any indication of your standard features,Grad F: What's {disfmarker} Are the freqPhD G: you know, if that's also different {pause} or in the same direction or not.Professor D: You're {disfmarker} This is {disfmarker} lemme ask a q more basic quePhD G: Cuz {disfmarker}Professor D: I mean, is this, uh {disfmarker} uh, iterative, Baum - Welch trainingPhD I: Mm - hmm.Professor D: Or is it Viterbi training Or {disfmarker}PhD I: It's Baum - Welch training.Professor D: Baum - Welch training. And how do you determine when to {disfmarker} to stop iteratingPhD I: Um {disfmarker} Well, actually, we {disfmarker} we just basically do a s a fixed number of iterations.Grad F: Hmm.PhD I: Uh, in this case four. Um, which {disfmarker} Eh, we used to do only three, and then we found out we can squeeze {disfmarker} And it was basically, we're s we're keeping it on the safe side. But you're d Right. It might be that one more iteration {vocalsound} would {disfmarker} would help, but it's sort ofProfessor D: Or maybe {disfmarker} or maybe you're doing one too many.PhD I: you know.Professor D: I mean it's {disfmarker} it's {disfmarker}PhD I: No, but with Baum - Welch, there shouldn't be an over - fitting issue, really.Professor D: Uh. {comment} Well, there can be. Sure.Grad F: Well, you can try each one on a cross - validation set,PhD I: Um.Professor D: It d if you {disfmarker} if you remember some years ago Bill Byrne did a thing where he was {disfmarker} he was looking at that,Grad F: can't youProfessor D: and he showed that you could get it.PhD I: Yeah.Professor D: So. But {disfmarker} {comment} but {disfmarker} {vocalsound} but, um {disfmarker}PhD I: Well, yeah. We can {disfmarker} Well, that's it again, make sure, but, I mean, certainly the software shouldn't do that,PhD B: Yeah. That's what I thought.Grad F: so.Postdoc A: Mm - hmm.PhD B: I it's probably just, you know, mmm, somehow the audio {pause} device gets hung for a second,PhD E: Yeah. Some latency or something.Grad F: Hiccups.PhD E: YeahPostdoc A: As long as they have one number, and they know that there's only one beep maximum {vocalsound} that goes with that number.PhD B: or {disfmarker}PhD E: Yeah.PhD B: Yeah. Right.Grad F: Yeah. The only {disfmarker} the only part that might be confusing is when Chuck is reading digits.PhD B: Right.PhD E: Yep.Postdoc A: Well, you know, actually, are we having them {disfmarker}PhD B: So {vocalsound} thGrad F:" Seven four eight beep seven beep {vocalsound} eight three two" .Postdoc A: Yeah, but are we having them do digitsGrad F: Yes. Because, uh, we don't {disfmarker} we didn't {disfmarker} In order to cut them out we'd have to listen to it.PhD B: We {disfmarker} we didn't cut those out.PhD E: Yeah. They are not transcribed yet. So. Yeah.Postdoc A: OK.PhD E: Yeah.Grad F: And we wanted to avoid doing that,Postdoc A: OK.Grad F: so we {disfmarker} they are transcribing the digits.Postdoc A: OK.PhD B: We can {disfmarker} we can ignore it when we get it back,Grad F: Although we could tell them {disfmarker} {comment} {vocalsound} we could tell them, if you hear someone reading a digits string just say" bracket digit bracket" PhD B: huh.Grad F: and don't bother actually computing the di writing down the digits.PhD B: Yeah.Postdoc A: That'd be great. That'd be what I'm having the transcribers here do, cuz it can be extracted later.Grad F: Yep. And then I wanted to talk about {disfmarker} but as I said I {disfmarker} we may not have the full system. So, some of these smoothing issues are over - fitting for that matter.Professor D: Mm - hmm.PhD I: And the Baum - Welch should be much less of a factor, if you go full {disfmarker} whole hog.Professor D: Could be. Yeah.PhD I: And so, w so, just um {disfmarker} so the strategy is to first sort of treat things {pause} with fast turn - around on a smaller training set and then, {vocalsound} when you've sort of, narrowed it down, you try it on a larger training set.Professor D: Yeah.PhD I: And so, we haven't done that yet.Professor D: Now the other que related question, though, is {disfmarker} is, {vocalsound} uh, what's the boot models for these thingsPhD I: Th - th the boot models are trained from scratch. So we compute, um {disfmarker} So, we start with a, um, alil alignment that we computed with the b sort of the best system we have. And {disfmarker} and then we train from scratch. So we com we do a, you know, w um {disfmarker} {vocalsound} We collect the {disfmarker} uh, the observations from those alignments under each of the feature sets that {disfmarker} that we {pause} train. And then, from there we do, um {disfmarker} There's a lot of, actually {disfmarker} {vocalsound} The way it works, you first train a phonetically - tied mixture model. Um. You do a total of {disfmarker} First you do a context - independent PTM model. Then you switch to a context {disfmarker} You do two iterations of that. Then you do two iterations of {disfmarker} of {disfmarker} of context - dependent phonetically - tied mixtures. And then from that you {disfmarker} you do the {disfmarker} you {disfmarker} you go to a state - clustered model,Professor D: Yeah.PhD I: and you do

What did PhD I think about segmentation

PhD I thought that the team should re-evaluate recognition without cheating on the segmentation. PhD I explained to the team that they had so far been using a simplified version of the scoring and brought up that Thilo wanted to use recognizer alignments to train his speech detector. He was not sure how much hand labeling would be needed to generate data for the detector.

developed and transcribe it. Hire some people, or use the transcribers to do it. We could let IBM transcribe it. You know, they're doing it anyway, and unless we tell them different, they're gonna transcribe it. Um, or we could try some automated methods.Professor D: Well {disfmarker}Grad F: And my {disfmarker} my tendency right now is, well, if IBM comes back with this meeting and the transcript is good, just let them do it.Professor D: Yeah, it's {disfmarker} Y you raised a point, kind of, uh, euphemistically {disfmarker} but, I mean, m maybe it is a serious problem. Ho - what will they do when they go {disfmarker} hear" beep {pause} seven {pause} beep {pause} seven three five two" {disfmarker} I mean, {vocalsound} you think they'll {disfmarker} we'll get {disfmarker}Grad F: It's pretty distinct.Professor D: YeahGrad F: The beeps are {pause} pre - recorded.PhD B: It'll {comment} only be a problem for m for mine.PhD E: Yeah.Postdoc A: Well it {disfmarker} it {disfmarker} well, it'd be preceded by" I'm reading transcript so - and - so" PhD B: Yeah.Grad F: Yes.Postdoc A: So, I think if they're processing it at {disfmarker}Grad F: I mean, it'll be {disfmarker} it will be in the midst of a digit string.Professor D: Yeah.Grad F: So {disfmarker} I mean it {disfmarker} sure, there {disfmarker} there might be a place where it's" beep seven {pause} beep eight {pause} beep {pause} eight {pause} beep" . But, you know, they {disfmarker} they're {disfmarker} they're gonna macros for inserting the beep marks. And so, I {disfmarker} I don't think it'll be a problem. We'll have to see, but I don't think it's gonna be a problem.Professor D: OK. Well, I {disfmarker} I {disfmarker} I dunno, I {disfmarker} I think that that's {disfmarker} if they are in fact going to it again, make sure, but, I mean, certainly the software shouldn't do that,PhD B: Yeah. That's what I thought.Grad F: so.Postdoc A: Mm - hmm.PhD B: I it's probably just, you know, mmm, somehow the audio {pause} device gets hung for a second,PhD E: Yeah. Some latency or something.Grad F: Hiccups.PhD E: YeahPostdoc A: As long as they have one number, and they know that there's only one beep maximum {vocalsound} that goes with that number.PhD B: or {disfmarker}PhD E: Yeah.PhD B: Yeah. Right.Grad F: Yeah. The only {disfmarker} the only part that might be confusing is when Chuck is reading digits.PhD B: Right.PhD E: Yep.Postdoc A: Well, you know, actually, are we having them {disfmarker}PhD B: So {vocalsound} thGrad F:" Seven four eight beep seven beep {vocalsound} eight three two" .Postdoc A: Yeah, but are we having them do digitsGrad F: Yes. Because, uh, we don't {disfmarker} we didn't {disfmarker} In order to cut them out we'd have to listen to it.PhD B: We {disfmarker} we didn't cut those out.PhD E: Yeah. They are not transcribed yet. So. Yeah.Postdoc A: OK.PhD E: Yeah.Grad F: And we wanted to avoid doing that,Postdoc A: OK.Grad F: so we {disfmarker} they are transcribing the digits.Postdoc A: OK.PhD B: We can {disfmarker} we can ignore it when we get it back,Grad F: Although we could tell them {disfmarker} {comment} {vocalsound} we could tell them, if you hear someone reading a digits string just say" bracket digit bracket" PhD B: huh.Grad F: and don't bother actually computing the di writing down the digits.PhD B: Yeah.Postdoc A: That'd be great. That'd be what I'm having the transcribers here do, cuz it can be extracted later.Grad F: Yep. And then I wanted to talk about {disfmarker} but as I said I {disfmarker} we may not have the beginning.PhD E: Yeah.Grad F: Oh, reallyPhD B: Yeah.Grad F: OK.PhD B: And {disfmarker}Grad F: I sorta spot - checked here and there and it sounded pretty good. So. I think it'll work.Professor D: OK.Grad F: And, uh, we'll just hafta see what we get back from them. Uh {disfmarker}PhD B: And the main thing will be if we can align what they give us with what we sent them. I mean, that's the crucial part.Grad F: Right.PhD B: And I think we'll be able to do that at {disfmarker} with this new beep format.Grad F: Yep. Well, I think it's also they are much less likely to d have errors.PhD B: Mm - hmm.Grad F: I mean, so the problem wi last time is that there were errors in the transcripts where they put beeps where there weren't any, or {disfmarker} and they put in extraneous beeps.PhD B: Right. Yeah.Grad F: And with the numbers there, it's much less likely.PhD B: Yeah, one interesting note is {disfmarker} uh, or problem {disfmarker} I dunno if this was just because of how I play it back, I say, uh, SND - play and then the file, every once in a while, @ @ {comment} uh, like a beep sounds like it's cut into two beeps.PhD E: Yeah. Into two pieces.PhD B: Yeah, and I {disfmarker} I dunno if that's an, uh, artifact of playback {disfmarker}PhD E: Yeah. Yep.PhD B: bu uh, I don't think it's probably in the original file. Um, but, uh {disfmarker}PhD E: I recognize that, too. Yeah.Grad F: Ha. That's interesting. I didn't hear that.PhD B: Yeah. But with this new format, um, that hopefully they're not hearing that, and if they are, it shouldn't throw them.PhD E: Yep.PhD B: So.Grad F: Well, maybe we better listen to transcribe these things, uh, certainly any process that we'd have to correct them, or whatever is {disfmarker} needs to be much less elaborate for digits than for other stuff.Grad F: Right.Professor D: So, why not Sure. That was itGrad F: That was it. Just, what do we do with digitsProfessor D: OK.Grad F: We have so many of them, {vocalsound} and it'd be nice to {pause} actually do something with them.Professor D: Well, we {disfmarker} we {disfmarker} we wanna have them. Yeah, I {disfmarker}PhD I: You mean there're more than tenGrad F: Anything else Your mike is a little low there.Professor D: I in Berkeley, yeah. So, {vocalsound} uh {pause} You {disfmarker} you have to go a little early, right At twenty {disfmarker}PhD I: Well, I can stay till about, uh, three forty.Professor D: Alright. So le let's make sure we do the ones that {disfmarker} that, uh, saved you.PhD I: Yeah. Mm - hmm.Professor D: So there was some {disfmarker} Uh {pause} {vocalsound} In {disfmarker} in {disfmarker} Adam's agenda list, he had something from you about segmentation this last recognitionPhD I: Well, yeah. So this is just partly to inform everybody, um, and {disfmarker} and of course to get, um, input.Grad F: Oops.PhD I: Um, so, {nonvocalsound} uh, we had a discussion {disfmarker} Don and Liz and I had discussion last week about how to proceed with, uh, you know, with Don's work,PhD E: ChPhD I: and {disfmarker} {vocalsound} and {disfmarker} and, uh, one of the obvious things that occur to us was that we're {disfmarker} since we now have Thilo's segmenter and it works, you know, amazingly well, {vocalsound} um, we should actually basically re - evaluate the recognition, um, results using {disfmarker} you know, without cheating on the segmentations.PhD E: So {disfmarker}PhD I: And, that should be we just have a directory called, like," other stuff" Grad F: Other.PhD G: And {disfmarker} Well {disfmarker} or, I dunno.Professor D: I mean, I don't care what directory tree you have it under.PhD G: And {disfmarker} {vocalsound} and just, um, store it there.Professor D: Right I mean that's just a {disfmarker}Grad F: OK. My preference is to have a single procedure so that I don't have to think too much about things.PhD I: Yes.PhD G: I mean {disfmarker}Professor D: Yeah.Grad F: And, just have a marking.Professor D: O - You {disfmarker} you can use whatever procedure you want that's p convenient for you.Grad F: If we do it any other way that means that we need a separate procedure, and someone has to do that.Professor D: All I'm saying is that there's no way that we're gonna tell people that reading digits is meetings. And similarly we're not gonna tell them that someone talking to a computer to get travel information is meetings.Grad F: Right.Professor D: Those aren't meetings. But if it makes it easier for you to pu fold them in the same procedures and have them under the same directory tree, knock yourself out.PhD B: There's a couple other questions that I have too,Professor D: You knowPhD B: and {disfmarker} and {pause} one of them is, what about, uh, consent issues And the other one is, what about transcription Are {disfmarker}PhD E: Transcription is done in Munich.PhD B: OK. So we don't have to worry about transcribing itProfessor D: Alright.PhD E: Yeah.Grad F: So, w we will hafta worry about format.PhD I: That's a {disfmarker} that's another argument to keep it separate, because it's gonna follow the SmartKom transcription conventions and not the ICSI meeting transcription conventions.PhD E: Yeah.Grad F: Oh, OK.Professor D: Ah. Good point.Grad F: OK.

What did the Professor think about storing data

The professor expressed that the team should not recycle backed up disk space and explained the rate at which they could acquire disks. He was surprised that burned CD's wear out after a year or two. He thought that putting the data on tape was a good idea.

developed and transcribe it. Hire some people, or use the transcribers to do it. We could let IBM transcribe it. You know, they're doing it anyway, and unless we tell them different, they're gonna transcribe it. Um, or we could try some automated methods.Professor D: Well {disfmarker}Grad F: And my {disfmarker} my tendency right now is, well, if IBM comes back with this meeting and the transcript is good, just let them do it.Professor D: Yeah, it's {disfmarker} Y you raised a point, kind of, uh, euphemistically {disfmarker} but, I mean, m maybe it is a serious problem. Ho - what will they do when they go {disfmarker} hear" beep {pause} seven {pause} beep {pause} seven three five two" {disfmarker} I mean, {vocalsound} you think they'll {disfmarker} we'll get {disfmarker}Grad F: It's pretty distinct.Professor D: YeahGrad F: The beeps are {pause} pre - recorded.PhD B: It'll {comment} only be a problem for m for mine.PhD E: Yeah.Postdoc A: Well it {disfmarker} it {disfmarker} well, it'd be preceded by" I'm reading transcript so - and - so" PhD B: Yeah.Grad F: Yes.Postdoc A: So, I think if they're processing it at {disfmarker}Grad F: I mean, it'll be {disfmarker} it will be in the midst of a digit string.Professor D: Yeah.Grad F: So {disfmarker} I mean it {disfmarker} sure, there {disfmarker} there might be a place where it's" beep seven {pause} beep eight {pause} beep {pause} eight {pause} beep" . But, you know, they {disfmarker} they're {disfmarker} they're gonna macros for inserting the beep marks. And so, I {disfmarker} I don't think it'll be a problem. We'll have to see, but I don't think it's gonna be a problem.Professor D: OK. Well, I {disfmarker} I {disfmarker} I dunno, I {disfmarker} I think that that's {disfmarker} if they are in fact going to transcribe these things, uh, certainly any process that we'd have to correct them, or whatever is {disfmarker} needs to be much less elaborate for digits than for other stuff.Grad F: Right.Professor D: So, why not Sure. That was itGrad F: That was it. Just, what do we do with digitsProfessor D: OK.Grad F: We have so many of them, {vocalsound} and it'd be nice to {pause} actually do something with them.Professor D: Well, we {disfmarker} we {disfmarker} we wanna have them. Yeah, I {disfmarker}PhD I: You mean there're more than tenGrad F: Anything else Your mike is a little low there.Professor D: I in Berkeley, yeah. So, {vocalsound} uh {pause} You {disfmarker} you have to go a little early, right At twenty {disfmarker}PhD I: Well, I can stay till about, uh, three forty.Professor D: Alright. So le let's make sure we do the ones that {disfmarker} that, uh, saved you.PhD I: Yeah. Mm - hmm.Professor D: So there was some {disfmarker} Uh {pause} {vocalsound} In {disfmarker} in {disfmarker} Adam's agenda list, he had something from you about segmentation this last recognitionPhD I: Well, yeah. So this is just partly to inform everybody, um, and {disfmarker} and of course to get, um, input.Grad F: Oops.PhD I: Um, so, {nonvocalsound} uh, we had a discussion {disfmarker} Don and Liz and I had discussion last week about how to proceed with, uh, you know, with Don's work,PhD E: ChPhD I: and {disfmarker} {vocalsound} and {disfmarker} and, uh, one of the obvious things that occur to us was that we're {disfmarker} since we now have Thilo's segmenter and it works, you know, amazingly well, {vocalsound} um, we should actually basically re - evaluate the recognition, um, results using {disfmarker} you know, without cheating on the segmentations.PhD E: So {disfmarker}PhD I: And, that should be we just have a directory called, like," other stuff" Grad F: Other.PhD G: And {disfmarker} Well {disfmarker} or, I dunno.Professor D: I mean, I don't care what directory tree you have it under.PhD G: And {disfmarker} {vocalsound} and just, um, store it there.Professor D: Right I mean that's just a {disfmarker}Grad F: OK. My preference is to have a single procedure so that I don't have to think too much about things.PhD I: Yes.PhD G: I mean {disfmarker}Professor D: Yeah.Grad F: And, just have a marking.Professor D: O - You {disfmarker} you can use whatever procedure you want that's p convenient for you.Grad F: If we do it any other way that means that we need a separate procedure, and someone has to do that.Professor D: All I'm saying is that there's no way that we're gonna tell people that reading digits is meetings. And similarly we're not gonna tell them that someone talking to a computer to get travel information is meetings.Grad F: Right.Professor D: Those aren't meetings. But if it makes it easier for you to pu fold them in the same procedures and have them under the same directory tree, knock yourself out.PhD B: There's a couple other questions that I have too,Professor D: You knowPhD B: and {disfmarker} and {pause} one of them is, what about, uh, consent issues And the other one is, what about transcription Are {disfmarker}PhD E: Transcription is done in Munich.PhD B: OK. So we don't have to worry about transcribing itProfessor D: Alright.PhD E: Yeah.Grad F: So, w we will hafta worry about format.PhD I: That's a {disfmarker} that's another argument to keep it separate, because it's gonna follow the SmartKom transcription conventions and not the ICSI meeting transcription conventions.PhD E: Yeah.Grad F: Oh, OK.Professor D: Ah. Good point.Grad F: OK. of {disfmarker} of the old system to the {disfmarker} to the new one, and {pause} then {disfmarker}PhD G: Yeah, just to see if by doing nothing in the modeling of {disfmarker} just having that training data wh what happens.PhD E: Yeah. Yeah. Yep.Professor D: Um another one that we had on Adam's agenda {pause} that definitely involved you was s something about SmartKomGrad F: Right. So, Rob Porzel {disfmarker} eh, Porzel and the, uh {disfmarker} Porzel {disfmarker} and the, uh, SmartKom group are collecting some dialogues.PhD I: Porzel. Porzel.Grad F: Basically they have one person sitting in here, looking at a picture, and a wizard sitting in another room somewhere. And, uh, they're doing a travel task. And, uh, it involves starting {disfmarker} I believe starting with a {disfmarker} It's {disfmarker} it's always the wizard, but it starts where the wizard is pretending to be a computer and it goes through a, uh, {vocalsound} speech generation system.PhD E: Yeah. Actually, it's changed to a synthesis for {disfmarker} for the first part now.Grad F: Synthesis system.PhD E: Yeah.Grad F: Um, and then, it goes to a real wizard and they're evaluating that. And they wanted to use this equipment, and so the w question came up, is {disfmarker} well, here's some more data. Should this be part of the corpus or not And my attitude was yes, because there might be people who are using this corpus for {pause} acoustics, as opposed to just for language. Um, or also for dialogue of various sorts. Um, so it's not a meeting. Right Because it's two people and they're not face to face.Professor D: Wait a minute. So, I just wanted to understand it, cuz I {disfmarker} I'm {disfmarker} uh, hadn't quite followed this process.PhD E: Yeah.Professor D: Um. So, it's wizard in the beginning.PhD E: Yeah.Grad F: Oh, reallyPhD B: Yeah.Grad F: OK.PhD B: And {disfmarker}Grad F: I sorta spot - checked here and there and it sounded pretty good. So. I think it'll work.Professor D: OK.Grad F: And, uh, we'll just hafta see what we get back from them. Uh {disfmarker}PhD B: And the main thing will be if we can align what they give us with what we sent them. I mean, that's the crucial part.Grad F: Right.PhD B: And I think we'll be able to do that at {disfmarker} with this new beep format.Grad F: Yep. Well, I think it's also they are much less likely to d have errors.PhD B: Mm - hmm.Grad F: I mean, so the problem wi last time is that there were errors in the transcripts where they put beeps where there weren't any, or {disfmarker} and they put in extraneous beeps.PhD B: Right. Yeah.Grad F: And with the numbers there, it's much less likely.PhD B: Yeah, one interesting note is {disfmarker} uh, or problem {disfmarker} I dunno if this was just because of how I play it back, I say, uh, SND - play and then the file, every once in a while, @ @ {comment} uh, like a beep sounds like it's cut into two beeps.PhD E: Yeah. Into two pieces.PhD B: Yeah, and I {disfmarker} I dunno if that's an, uh, artifact of playback {disfmarker}PhD E: Yeah. Yep.PhD B: bu uh, I don't think it's probably in the original file. Um, but, uh {disfmarker}PhD E: I recognize that, too. Yeah.Grad F: Ha. That's interesting. I didn't hear that.PhD B: Yeah. But with this new format, um, that hopefully they're not hearing that, and if they are, it shouldn't throw them.PhD E: Yep.PhD B: So.Grad F: Well, maybe we better listen to

What did the participants think about using CD's for backup

PhD I suggested putting the data on a CD-ROM but was informed that the data gets lost in a few years. PhD F expressed that it was generally a bad idea to have a copy on a medium that failed. Professionally pressed discs last longer, but they would be burning them in-house. The idea of re-burning the CD's each year was also not adopted.

hmm.Professor D: Is that most of what it {disfmarker}Grad F: And correcting.Professor D: I mean {disfmarker} Correcting.Grad F: Correcting. We'll {disfmarker} we'll expect that they'll have to move some time bins and do some corrections.Postdoc A: And I {disfmarker} you know, I've also d uh, discovered {disfmarker} So with the new transcriber I'm {disfmarker} um {disfmarker} So {disfmarker} Uh, lemme say that my, uh {disfmarker} So, um {disfmarker} At present, um, the people have been doing these transcriptions a channel at a time. And, that sort of, um, {vocalsound} is useful, and t you know, and then once in a while they'll have to refer to the other channels to clear something up. OK. Well, {vocalsound} I realize that, um, w i we we're using the pre - segmented version, and, um, the pre - segmented version is extremely useful, and wouldn't it be, useful also to have the visual representation of those segments And so I've {disfmarker} {pause} uh, {pause} I, uh, uh, I've {comment} trained the new one {disfmarker} uh, the new the newest one, {vocalsound} to, um, {vocalsound} use the visual from the channel that is gonna be transcribed at any given time. And that's just amazingly helpful. Because what happens then, is you scan across the signal and once in a while you'll find a blip that didn't show up in the pre - segmentation.Grad F: Oh, right.Postdoc A: And that'll be something like {disfmarker} {vocalsound} I it's ver {disfmarker} it's interesting.Grad F: I see what you mean. A backchannel, or {disfmarker}Postdoc A: Once in a while it's a backchannel.PhD E: Yep.Postdoc A: Sometimes it seems to be, um, similar to the ones that are being picked up.Grad F: Mm - hmm.Postdoc A: And they're rare events, but you can really go through a meeting very developed and transcribe it. Hire some people, or use the transcribers to do it. We could let IBM transcribe it. You know, they're doing it anyway, and unless we tell them different, they're gonna transcribe it. Um, or we could try some automated methods.Professor D: Well {disfmarker}Grad F: And my {disfmarker} my tendency right now is, well, if IBM comes back with this meeting and the transcript is good, just let them do it.Professor D: Yeah, it's {disfmarker} Y you raised a point, kind of, uh, euphemistically {disfmarker} but, I mean, m maybe it is a serious problem. Ho - what will they do when they go {disfmarker} hear" beep {pause} seven {pause} beep {pause} seven three five two" {disfmarker} I mean, {vocalsound} you think they'll {disfmarker} we'll get {disfmarker}Grad F: It's pretty distinct.Professor D: YeahGrad F: The beeps are {pause} pre - recorded.PhD B: It'll {comment} only be a problem for m for mine.PhD E: Yeah.Postdoc A: Well it {disfmarker} it {disfmarker} well, it'd be preceded by" I'm reading transcript so - and - so" PhD B: Yeah.Grad F: Yes.Postdoc A: So, I think if they're processing it at {disfmarker}Grad F: I mean, it'll be {disfmarker} it will be in the midst of a digit string.Professor D: Yeah.Grad F: So {disfmarker} I mean it {disfmarker} sure, there {disfmarker} there might be a place where it's" beep seven {pause} beep eight {pause} beep {pause} eight {pause} beep" . But, you know, they {disfmarker} they're {disfmarker} they're gonna macros for inserting the beep marks. And so, I {disfmarker} I don't think it'll be a problem. We'll have to see, but I don't think it's gonna be a problem.Professor D: OK. Well, I {disfmarker} I {disfmarker} I dunno, I {disfmarker} I think that that's {disfmarker} if they are in fact going to the beginning.PhD E: Yeah.Grad F: Oh, reallyPhD B: Yeah.Grad F: OK.PhD B: And {disfmarker}Grad F: I sorta spot - checked here and there and it sounded pretty good. So. I think it'll work.Professor D: OK.Grad F: And, uh, we'll just hafta see what we get back from them. Uh {disfmarker}PhD B: And the main thing will be if we can align what they give us with what we sent them. I mean, that's the crucial part.Grad F: Right.PhD B: And I think we'll be able to do that at {disfmarker} with this new beep format.Grad F: Yep. Well, I think it's also they are much less likely to d have errors.PhD B: Mm - hmm.Grad F: I mean, so the problem wi last time is that there were errors in the transcripts where they put beeps where there weren't any, or {disfmarker} and they put in extraneous beeps.PhD B: Right. Yeah.Grad F: And with the numbers there, it's much less likely.PhD B: Yeah, one interesting note is {disfmarker} uh, or problem {disfmarker} I dunno if this was just because of how I play it back, I say, uh, SND - play and then the file, every once in a while, @ @ {comment} uh, like a beep sounds like it's cut into two beeps.PhD E: Yeah. Into two pieces.PhD B: Yeah, and I {disfmarker} I dunno if that's an, uh, artifact of playback {disfmarker}PhD E: Yeah. Yep.PhD B: bu uh, I don't think it's probably in the original file. Um, but, uh {disfmarker}PhD E: I recognize that, too. Yeah.Grad F: Ha. That's interesting. I didn't hear that.PhD B: Yeah. But with this new format, um, that hopefully they're not hearing that, and if they are, it shouldn't throw them.PhD E: Yep.PhD B: So.Grad F: Well, maybe we better listen to transcribe these things, uh, certainly any process that we'd have to correct them, or whatever is {disfmarker} needs to be much less elaborate for digits than for other stuff.Grad F: Right.Professor D: So, why not Sure. That was itGrad F: That was it. Just, what do we do with digitsProfessor D: OK.Grad F: We have so many of them, {vocalsound} and it'd be nice to {pause} actually do something with them.Professor D: Well, we {disfmarker} we {disfmarker} we wanna have them. Yeah, I {disfmarker}PhD I: You mean there're more than tenGrad F: Anything else Your mike is a little low there.Professor D: I in Berkeley, yeah. So, {vocalsound} uh {pause} You {disfmarker} you have to go a little early, right At twenty {disfmarker}PhD I: Well, I can stay till about, uh, three forty.Professor D: Alright. So le let's make sure we do the ones that {disfmarker} that, uh, saved you.PhD I: Yeah. Mm - hmm.Professor D: So there was some {disfmarker} Uh {pause} {vocalsound} In {disfmarker} in {disfmarker} Adam's agenda list, he had something from you about segmentation this last recognitionPhD I: Well, yeah. So this is just partly to inform everybody, um, and {disfmarker} and of course to get, um, input.Grad F: Oops.PhD I: Um, so, {nonvocalsound} uh, we had a discussion {disfmarker} Don and Liz and I had discussion last week about how to proceed with, uh, you know, with Don's work,PhD E: ChPhD I: and {disfmarker} {vocalsound} and {disfmarker} and, uh, one of the obvious things that occur to us was that we're {disfmarker} since we now have Thilo's segmenter and it works, you know, amazingly well, {vocalsound} um, we should actually basically re - evaluate the recognition, um, results using {disfmarker} you know, without cheating on the segmentations.PhD E: So {disfmarker}PhD I: And, that should be of {disfmarker} of the old system to the {disfmarker} to the new one, and {pause} then {disfmarker}PhD G: Yeah, just to see if by doing nothing in the modeling of {disfmarker} just having that training data wh what happens.PhD E: Yeah. Yeah. Yep.Professor D: Um another one that we had on Adam's agenda {pause} that definitely involved you was s something about SmartKomGrad F: Right. So, Rob Porzel {disfmarker} eh, Porzel and the, uh {disfmarker} Porzel {disfmarker} and the, uh, SmartKom group are collecting some dialogues.PhD I: Porzel. Porzel.Grad F: Basically they have one person sitting in here, looking at a picture, and a wizard sitting in another room somewhere. And, uh, they're doing a travel task. And, uh, it involves starting {disfmarker} I believe starting with a {disfmarker} It's {disfmarker} it's always the wizard, but it starts where the wizard is pretending to be a computer and it goes through a, uh, {vocalsound} speech generation system.PhD E: Yeah. Actually, it's changed to a synthesis for {disfmarker} for the first part now.Grad F: Synthesis system.PhD E: Yeah.Grad F: Um, and then, it goes to a real wizard and they're evaluating that. And they wanted to use this equipment, and so the w question came up, is {disfmarker} well, here's some more data. Should this be part of the corpus or not And my attitude was yes, because there might be people who are using this corpus for {pause} acoustics, as opposed to just for language. Um, or also for dialogue of various sorts. Um, so it's not a meeting. Right Because it's two people and they're not face to face.Professor D: Wait a minute. So, I just wanted to understand it, cuz I {disfmarker} I'm {disfmarker} uh, hadn't quite followed this process.PhD E: Yeah.Professor D: Um. So, it's wizard in

Summarize the meeting

The participants discussed how meetings would be transcribed, what kind of information to include in their corpus as well as how to structure it, issues with storing data, and their model. They were particularly concerned with how IBM could assist with transcribing meetings and how they would manage large amounts of data if they include more information in their corpus, given that they were running low on storage. They decided that they could store the data on tapes for backup, and that they would wait and see how IBM transcribes their meetings. As for the modeling, PhD I reported several results and a few members of the team decided to further discuss progress in a smaller meeting later on.

and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery expensive, if it comes out right, if they {gap} look {disfmarker} it looks and feels good and has technology. The second two, you can see the last one is a very easy simple design. {vocalsound} The second one, there is about uh forty-five thousand different buttons on it, which makes it fairly hard to read, uh very hard to use.Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: The first one, I see {vocalsound} that they put in a display. Now there's something else uh with the little flip-up, now we're adding all kinds of things in,User Interface: Mm-hmm.Marketing: but with the little flip-up, if you have a little display on the flip-up that when you close it everything is locked.User Interface: Yeah.Marketing: Maybe the display also makes it easier to use, because sometimes when you're looking for buttons, maybe if you see a display {disfmarker}User Interface: {vocalsound}Industrial Designer: Context-sensitive instructions, depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.User Interface: Right.Marketing: {vocalsound} Okay Because I've seen {disfmarker} mostly the standard ones,User Interface: Especially you might need something like that for training the speech recognition andMarketing: yeah. Now you have it {disfmarker} now you have one with the very simple also. The idea is simple, but with a display, so you can see what you're doing.User Interface: Mm-hmm.Marketing: So maybe if we can incorporate the easiness of use, trendy, fancy, feels good, {vocalsound} uh with a display, wood, designer wood, designer coloursUser Interface: Mm-hmm.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound}Industrial Designer: You know, maybe what you could do is when somebody orders the device id you could send them like um {vocalsound} a uh {vocalsound} uh b some sort of a foam rubber um ball,Marketing: , we might've {disfmarker}User Interface: {vocalsound} Oh yeah.Industrial Designer: and then

What did the group discuss about the component design of the remote control

The group came to an agreement regarding a wooden case with rubber buttons and also determined on using the advanced chip on print which could integrate a sensor and a speaker. They also decided to install a microphone in the device so that the remote control could make sounds when it got lost. The group discussed over cost-efficiency of a display, whose adoption still remained to be decided.

that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and with the wood the flip screen might have to do something slightly different.Project Manager: {vocalsound}Industrial Designer: A hinge. Be like a copper hinge or you know.Project Manager: {vocalsound}User Interface: Yeah. But you also have to d start watching out for the weight,'cause depending on how much the the flip screen will add to the weight of the remote control, you don't want it to start getting too heavy.Industrial Designer: Mm-hmm. Mm.User Interface: But that's the general layout with the general functionalities, if we come up with something else. As you can see, there's still lots of space on the actual remote control and if you do it customisably, {vocalsound} you can make this thing fairly small or fairly o large, depending on personal preferences.Industrial Designer: Mm-hmm, mm-hmm. {vocalsound}Marketing: Hmm.User Interface: So, that's pretty much {vocalsound} all I had to say, I mean, everything else in terms of design issues. Um the centering of the key pad and {vocalsound} the channel is just depending on where your thumb is and you tend to use the the volume control and uh the browsing more than the actual number pad, so that would be sort of in direct line of where your thumb goes when you are holding the remote control,Industrial Designer: {vocalsound} Mm-hmm.User Interface: the number pad a little bit lower'cause it's used less frequently.Industrial Designer: Mm. Mm-hmm.User Interface: So once we decide exactly what we want, then we can figure out the exact positioning, but more or less I think it should go along those lines.Project Manager: {vocalsound} So what's your, uh, the comments or uh sMarketing: Simple design. It's what consumers want.Project Manager: OkayMarketing: It's almost like, Houston, we have a product here. {vocalsound}User Interface: {vocalsound}Industrial Designer: {vocalsound} {vocalsound}Marketing: Problem is obviously gonna be cost.User Interface: Mm-hmm.Marketing: Okay, I also

What did the group think of using wood as manufacture material in the components design of the product

The group showed approval regarding the concept of a wooden case, because Industrial Designer, during his presentation, evaluated different materials on the basis of manufacturing input as well as the conceptual features of the product. After eliminating rubber, plastic and titanium, the only option left was wood. Not only is it environmental-friendly, but the users could also have their customized curving on the case. But Industrial Designer suggested that the buttons should be made out of rubber.

and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and expensive, if it comes out right, if they {gap} look {disfmarker} it looks and feels good and has technology. The second two, you can see the last one is a very easy simple design. {vocalsound} The second one, there is about uh forty-five thousand different buttons on it, which makes it fairly hard to read, uh very hard to use.Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: The first one, I see {vocalsound} that they put in a display. Now there's something else uh with the little flip-up, now we're adding all kinds of things in,User Interface: Mm-hmm.Marketing: but with the little flip-up, if you have a little display on the flip-up that when you close it everything is locked.User Interface: Yeah.Marketing: Maybe the display also makes it easier to use, because sometimes when you're looking for buttons, maybe if you see a display {disfmarker}User Interface: {vocalsound}Industrial Designer: Context-sensitive instructions, depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.User Interface: Right.Marketing: {vocalsound} Okay Because I've seen {disfmarker} mostly the standard ones,User Interface: Especially you might need something like that for training the speech recognition andMarketing: yeah. Now you have it {disfmarker} now you have one with the very simple also. The idea is simple, but with a display, so you can see what you're doing.User Interface: Mm-hmm.Marketing: So maybe if we can incorporate the easiness of use, trendy, fancy, feels good, {vocalsound} uh with a display, wood, designer wood, designer coloursUser Interface: Mm-hmm.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound}Industrial Designer: You know, maybe what you could do is when somebody orders the device id you could send them like um {vocalsound} a uh {vocalsound} uh b some sort of a foam rubber um ball,Marketing: , we might've {disfmarker}User Interface: {vocalsound} Oh yeah.Industrial Designer: and then

What did the group decide to do about the display when discussing components design of the remote control

User Interface proposed to reconsider the necessity of adopting a display in consideration of two factors. One was that the television screen already made a big display, the other was that the cost-efficiency of a display was doubtful. In view of the cost constraint, sacrificing the display feature could be a reasonable option. Project Manager then asked Marketing to conduct research on this subject before making the final decision about the adoption of the display.

and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery they would squeeze it, and it would take the shape of their hand.User Interface: Yeah, so it's really molded to to your specific {disfmarker}Industrial Designer: {vocalsound} To t {vocalsound} an and then you would know like {vocalsound} um what the geometry of their hands would be and uh {disfmarker}Marketing: Mm-hmm.Project Manager: {vocalsound} {vocalsound}Marketing: How hard they squeezeUser Interface: {vocalsound}Industrial Designer: {vocalsound} Yes {vocalsound} you'd know what kind of wood to get.Marketing: {vocalsound} Resistance resistance, right. {vocalsound}User Interface: But th for that you'd also have to do sort of an average across families and things like that if {disfmarker} unless everyone has their own personal remote.Industrial Designer: {vocalsound} That's right, that's right, you wouldn't wanna go too far down that. Oh that {disfmarker} that actually would uh increase the um {disfmarker} the revenues we could expect, yeah. {vocalsound}User Interface: The sales, yeah. {vocalsound}Project Manager: The {disfmarker} Yeah. I hope so.User Interface: {vocalsound}Industrial Designer: {vocalsound}Marketing: No, but incorporating the three uh obviously it'd be something totally new on the market, totally differentUser Interface: Yeah.Industrial Designer: {vocalsound}Marketing: and from {disfmarker}User Interface: Well, already the customisability is a really good sort of new gimmick.Marketing: {vocalsound} Although, what it {disfmarker} was it uh {disfmarker} it was uh Nokia that came out with this changeable colours.User Interface: Yeah.Industrial Designer: Mm-hmm.Marketing: Right, you take it apart, and put on another face, take it off and put on another faceUser Interface: Yeah.Industrial Designer: {vocalsound} Right, mm.User Interface: And that took off, yeah, yeah.Marketing: and then they sold millions, millions. So. So say with the f with the findings, with the research, easy to use something totally new.User Interface: Mm-hmm.Marketing: We have to come up with something totally new that is not on the market.Industrial Designer: We'd also have to wor um consider that uh who we were gonna

Summarize the discussion about the general functionalities of the new product.

User Interface presented a general layout of remote control functionalities. The ergonomic shape of the remote control could raise product customizability. User Interface proposed to incorporate a flip screen and to add a LCD light to show battery life. User Interface also gave suggestions on possible positioning of the key pad. To summarize, User Interface preferred the design to be simple and clear.

and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and get to make these custom cases in terms of manufacturing processes, we might wanna um learn about um {vocalsound} labour laws.Project Manager: {vocalsound}Industrial Designer: You know in different countries and stuff wher so we can do it cheap, but you don't wanna exploit uh labour in um third world countries.Project Manager: Yeah.Industrial Designer: So actually you could turn it y turn around and say that you're uh par the reason the cost is high for the device is because um you're paying a a working wage to the person who made the device.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: Mm-hmm.Project Manager: Yeah, but we can get a production in, uh {vocalsound}, countries like, uh, IndiaIndustrial Designer: Cost of living is low.Project Manager: {disfmarker} yes, yes, countries like India or China or Malaysia, so you can go a better features and better price and you can sell more. So {disfmarker}Industrial Designer: {vocalsound} Good, well th that'd be something that manufacturing would have to um explore moreProject Manager: Yeah, {vocalsound} yeah, so Yes.User Interface: Mm yeah.Industrial Designer: and to where {disfmarker}Marketing: Where w Where it would be manufactured is is another step.Project Manager: So {disfmarker} Yeah, so {disfmarker}Industrial Designer: YeahMarketing: We're here to design, come up with a nice product. {vocalsound}Project Manager: {vocalsound} Yes uh, but uh that that we can that we can talk about the production later, okay, depends on the the quantity, okay.User Interface: Mm-hmm.Project Manager: So we don't need to have our own uh fabric factory or something,Industrial Designer: Mm-hmm.Project Manager: so we can have a tie-up with who the do the fabric, okay, for the different uh electronics items, then we can have a business tie-up and to get {disfmarker} to cut the cost, okay, to sell more. So, but uh le let's decide first about the components concept is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery

What did User Interface suggest about invisible features when discussing general functionalities of the remote control

User Interface proposed that buttons, when pressed, gave audio or tactile feedback so that users were aware that the device understood his message. For instance, speech recognition could be an option. Besides, voice control should be able to be turned off so that the remote control wouldn't accidentally send instructions to televisions.

is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery expensive, if it comes out right, if they {gap} look {disfmarker} it looks and feels good and has technology. The second two, you can see the last one is a very easy simple design. {vocalsound} The second one, there is about uh forty-five thousand different buttons on it, which makes it fairly hard to read, uh very hard to use.Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: The first one, I see {vocalsound} that they put in a display. Now there's something else uh with the little flip-up, now we're adding all kinds of things in,User Interface: Mm-hmm.Marketing: but with the little flip-up, if you have a little display on the flip-up that when you close it everything is locked.User Interface: Yeah.Marketing: Maybe the display also makes it easier to use, because sometimes when you're looking for buttons, maybe if you see a display {disfmarker}User Interface: {vocalsound}Industrial Designer: Context-sensitive instructions, depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.User Interface: Right.Marketing: {vocalsound} Okay Because I've seen {disfmarker} mostly the standard ones,User Interface: Especially you might need something like that for training the speech recognition andMarketing: yeah. Now you have it {disfmarker} now you have one with the very simple also. The idea is simple, but with a display, so you can see what you're doing.User Interface: Mm-hmm.Marketing: So maybe if we can incorporate the easiness of use, trendy, fancy, feels good, {vocalsound} uh with a display, wood, designer wood, designer coloursUser Interface: Mm-hmm.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound}Industrial Designer: You know, maybe what you could do is when somebody orders the device id you could send them like um {vocalsound} a uh {vocalsound} uh b some sort of a foam rubber um ball,Marketing: , we might've {disfmarker}User Interface: {vocalsound} Oh yeah.Industrial Designer: and then

What did the group discuss about flip screens in terms of general functionalities of the new product

User Interface suggested adding a flip screen on the remote control in order to prevent users from accidentally pressing buttons and bring unwilling results, especially for families with children. Given that the products were to be made out of wood, Industrial Designer proposed to use a copper hinge. But User Interface disagreed by pointing out that this might increase the weight of the product.

Project Manager: {vocalsound} Uh welcome back after lunch, I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh {disfmarker} that's uh {disfmarker} the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decideMarketing: {vocalsound}Project Manager: and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes, I think it's uh little bit uh low, but I I hope we can finish it up {vocalsound} so I'll handle to the the functional team, to the Christine, okay, to discuss about uh the components concept.Industrial Designer: Okay. So uh, if you could open the PowerPoint presentation.Marketing: {vocalsound}Industrial Designer: I'm number two.Project Manager: You're number two.'KayIndustrial Designer: {vocalsound} Components design, there we go.Marketing: {vocalsound}Industrial Designer: So uh can we put it in slide show mode Yeah.Project Manager: The next one.Industrial Designer: Right here, is that little {disfmarker} that one, yes please.Marketing: {vocalsound}Industrial Designer: Thank you.Project Manager: {vocalsound}Industrial Designer: I'll take the mouse. {vocalsound} So uhProject Manager: {vocalsound}Industrial Designer: we were looking he specifically at the components uh {disfmarker} the following components, uh the case, the power supply, uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition,Project Manager: {vocalsound}Industrial Designer: you have to have microphone {disfmarker} well no you don't actually I haven't {disfmarker} have to have microphone in the device, but um maybe you do have it a a way {disfmarker}Marketing: {vocalsound}Industrial Designer: it has to it has to hear the speakerUser Interface: Mm-hmm.Industrial Designer: and and uh interface concept, okay, if is acceptable for both of you, what uh Ed was talking. And your design {vocalsound} whether you want with the display or without display or just a simple, soUser Interface: Mm-hmm. {vocalsound} I think it depends, I mean I think it's a good idea, but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display {vocalsound} right in front of you.Project Manager: Yeah.Industrial Designer: Hmm.User Interface: So, if we're trying to keep costs down, then maybe sacrificing the display is a way to go.Industrial Designer: Hmm.User Interface: I mean it depends on how much putting a display costs and what it would be used for {disfmarker}Industrial Designer: Hmm.User Interface: very specifically what it would be used for,Industrial Designer: Mm-hmm.User Interface:'cause if it's only used for one little thing, then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever, may not be the most cost-efficient way to go,Project Manager: {vocalsound}User Interface: but that's just sort of speculation, I mean.Industrial Designer: {vocalsound} What do you think Ed Do you {disfmarker} he liked the display in one of the concepts that you showed, um, do you know how much it costs, um, to to add a little display like this uhMarketing: {vocalsound} No. NoIndustrial Designer: {vocalsound} Do you wanna take an action item to go find outMarketing: {gap} no p spec {vocalsound} It's'cause we have to find out cost on it.Industrial Designer: Okay. {vocalsound} Sorry about that.Marketing: Um, no that's no problem. I'm here for the {vocalsound} pushing it after it's made. {vocalsound}Project Manager: Yes.Marketing: I will market it. {vocalsound}Industrial Designer: {vocalsound}Marketing: Once we get a price that's the one. So, it's a very short presentation,'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide, um, which basically shows, sort of {disfmarker}Marketing: {vocalsound}User Interface: I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch, volume and channel control, the menu access button, ergonomic shape, which I completely agree with Christine's idea to have it sort of molded, so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea, is that people can actually do sort of quasi-measurements on their hand size, so if someone has larger hands, you have a wider remote control.Industrial Designer: {vocalsound} Right, my hand is uh different size than yours for example.User Interface: {vocalsound} So, that's actually a really good idea for customi customisability. Um, one thing I thought might be kind of interesting is to put a flip screen on it, just like you have on flip phones,Marketing: {vocalsound}User Interface: so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it, especially if you have little kids around, they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.Industrial Designer: Mm-hmm.User Interface: And also {vocalsound} um you had issues with the batteries running out,Marketing: {vocalsound}User Interface: so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is {disfmarker} starts to die. And in terms of invisible features, audio and um tactile feedback on button presses and, like you said, speech recognition.Industrial Designer: Mm-hmm.User Interface: So, in terms of what this thing would actually look like {disfmarker}Marketing: {vocalsound}User Interface: Despite working in interface design, I'm not the greatest artist in the world, so you'll have to forgive me. {vocalsound} {vocalsound} You'd have something like this with an on-off switch fairly big, sort of in the corner and by itself, so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for, oops, channels and volume, sort of for surfing channels and then volume, so the volume would be the up and down,'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard, telephonish number pad. {vocalsound} And then on one side you would have an access to the menu on your T_V_Project Manager: {vocalsound}User Interface: and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice, they can just turn it off and you don't have the remote control accidentally changing things on you.Industrial Designer: Mm. Mm-hmm.User Interface: {vocalsound} Um, so again you can have a little L_C_D_ light somewhere, the flip {vocalsound} thing and {disfmarker} Have I forgotten anything I don't think so. So, as you can see, it's a very very simple design,Marketing: No. {vocalsound}Project Manager: {vocalsound}User Interface: which is one of the things I really wanted to keep, is keep it simple, not have too many buttons, not have too many functionalities thrown into it. Think the design can pretty much carry over to everything, although expensive, if it comes out right, if they {gap} look {disfmarker} it looks and feels good and has technology. The second two, you can see the last one is a very easy simple design. {vocalsound} The second one, there is about uh forty-five thousand different buttons on it, which makes it fairly hard to read, uh very hard to use.Industrial Designer: {vocalsound}User Interface: {vocalsound}Marketing: The first one, I see {vocalsound} that they put in a display. Now there's something else uh with the little flip-up, now we're adding all kinds of things in,User Interface: Mm-hmm.Marketing: but with the little flip-up, if you have a little display on the flip-up that when you close it everything is locked.User Interface: Yeah.Marketing: Maybe the display also makes it easier to use, because sometimes when you're looking for buttons, maybe if you see a display {disfmarker}User Interface: {vocalsound}Industrial Designer: Context-sensitive instructions, depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.User Interface: Right.Marketing: {vocalsound} Okay Because I've seen {disfmarker} mostly the standard ones,User Interface: Especially you might need something like that for training the speech recognition andMarketing: yeah. Now you have it {disfmarker} now you have one with the very simple also. The idea is simple, but with a display, so you can see what you're doing.User Interface: Mm-hmm.Marketing: So maybe if we can incorporate the easiness of use, trendy, fancy, feels good, {vocalsound} uh with a display, wood, designer wood, designer coloursUser Interface: Mm-hmm.Industrial Designer: {vocalsound}User Interface: {vocalsound}Project Manager: {vocalsound}Industrial Designer: You know, maybe what you could do is when somebody orders the device id you could send them like um {vocalsound} a uh {vocalsound} uh b some sort of a foam rubber um ball,Marketing: , we might've {disfmarker}User Interface: {vocalsound} Oh yeah.Industrial Designer: and then

Summarize the whole meeting.

This meeting focused on the conception of the functional design of the new remote control. Industrial Designer evaluated several components in the technical design of the product and gave his personal preferences, especially on the chip and the material to use in the construction. Then User Interface presented a general layout of the functionality, the design of which should follow two principles: simpleness and customizability. Marketing, in his turn, explained the current market trend based on the results of his questionnaires on user requirements. The group also discussed where the remote control would be manufactured by taking into account the price of the local labour force.

screw up on estimating the {disfmarker} the warping, uh, factor. So, um {disfmarker}Grad E: I strongly suspect that they have more speakers than we do. So, uh {disfmarker}PhD F: Right. But it's not the amount of speakers, it's the num it's the amount of data per speaker.Grad E: Right. So we {disfmarker} we could probably do an extraction that was roughly equivalent.PhD F: Right. Right.Grad E: Um.PhD F: So {disfmarker}Grad E: So, although I {disfmarker} I sort of know how to run it, there are a little {disfmarker} a f few details here and there that I'll have to {pause} dig out.PhD F: OK. The key {disfmarker} So th the system actually extracts the speaker ID from the waveform names.Grad E: Right. I saw that.PhD F: And there's a {disfmarker} there's a script {disfmarker} and that is actually all in one script. So there's this one script that parses waveform names and extracts things like the, um, speaker, uh, ID or something that can stand in as a speaker ID. So, we might have to modify that script to recognize the, um, speakers, {vocalsound} um, in the {disfmarker} in the, uh, um, {vocalsound} TI - digits {pause} database.Grad E: Right. Right. And that, uh {disfmarker}PhD F: Or you can fake {disfmarker} you can fake {pause} names for these waveforms that resemble the names that we use here for the {disfmarker} for the meetings.Grad E: Right.PhD F: That would be the, sort of {disfmarker} probably the safest way to do {disfmarker}Grad E: I might have to do that anyway to {disfmarker} to do {disfmarker} because we may have to do an extract to get the {pause} amount of data per speaker about right.PhD F: Uh - huh.Grad E: The other thing is, isn't TI - digits isolated digitsPhD F: Right.Grad E: So.Professor B: Cool. OK. So the s the {disfmarker} the next thing we had on the agenda was something about alignmentsPhD A: Oh. Yes, we have {disfmarker} I don't know, did you wanna talk about it, or {disfmarker} I can give a {disfmarker} I was just telling this to Jane and {disfmarker} and {disfmarker} W we {disfmarker} we were able to get some definite improvement on the forced alignments by looking at them first and then realizing the kinds of errors {pause} that were occurring and um, some of the errors occurring very frequently are just things like the first word being moved to as early as possible in the recognition, which is a um, I think was both a {disfmarker} a pruning {pause} problem and possibly a problem with needing constraints on word locations. And so we tried both of these st things. We tried saying {disfmarker} I don't know, I got this {vocalsound} whacky idea that {disfmarker} just from looking at the data, that when people talk {pause} their words are usually chunked together. It's not that they say one word and then there's a bunch of words together. They're {comment} might say one word and then another word far away if they were doing just backchannels But in general, if there's, like, five or six words and one word's far away from it, that's probably wrong on average. So, um {disfmarker} And then also, ca the pruning, of course, was too {disfmarker} too severe.PhD F: So that's actually interesting. The pruning was the same value that we used for recognition. And we had lowered that {disfmarker} we had used tighter pruning after Liz ran some experiments showing that, you know, it runs slower and there's no real difference in {disfmarker}PhD A: Actually it was better with {disfmarker} F: but we {disfmarker} So we're taking these, uh, alignments from the individual channels. We're {disfmarker} from each alignment we're producing, uh, one of these CTM files,Postdoc C: Great.PhD F: which essentially has {disfmarker} it's just a linear sequence of words with the begin times for every word and the duration.PhD A: It looks like a Waves label file almost. RightPhD F: And {disfmarker} and {disfmarker} and of course {disfmarker}PhD A: It's just {disfmarker}PhD F: Right. But it has {disfmarker} one {disfmarker} the first column has the meeting name, so it could actually contain several meetings. Um. And the second column is the channel. Third column is the, um, start times of the words and the fourth column is the duration of the words. And then we're, um {disfmarker} OK. Then we have a messy alignment process where we actually insert into the sequence of words the, uh, tags for, like, where {disfmarker} where sentence {disfmarker} ends of sentence, question marks, um, {vocalsound} various other things.PhD A: Yeah. These are things that we had Don {disfmarker}PhD F: Uh.PhD A: So, Don sort of, um, propagated the punctuation from the original transcriber {disfmarker}PhD F: Right.PhD A: so whether it was, like, question mark or period or, {vocalsound} um, you know, comma and things like that, and we kept the {disfmarker} and disfluency dashes {disfmarker} uh, kept those in because we sort of wanna know where those are relative to the spurt overlaps {disfmarker}PhD F: Mm - hmm. Right.PhD A: sp overlaps,PhD F: So {disfmarker} so those are actually sort of retro - fitted into the time alignment.PhD A: or {disfmarker}PhD F: And then we merge all the alignments from the various channels and we sort them by time. And then there's a {disfmarker} then there's a process where you now determine version.PhD A: Um {disfmarker} That {disfmarker} Yeah, actually it wasn't the new new, it was the medium new.Postdoc C: OK.PhD A: But {disfmarker} but we would {disfmarker} we should do the {disfmarker} the latest version.Postdoc C: OK.Grad G: Yeah.PhD A: It was the one from last week.Grad G: You {disfmarker} did you adjust the {disfmarker} the utterance times, um, for each channelPostdoc C: Yes. Yes, I did. And furthermore, I found that there were a certain number where {disfmarker} {vocalsound} not {disfmarker} not a lot, but several times I actually {vocalsound} moved an utterance from {vocalsound} Adam's channel to Dan's or from Dan's to Adam's. So there was some speaker identif And the reason was because {vocalsound} I transcribed that at a point before {disfmarker} {vocalsound} uh, before we had the multiple audio available f so I couldn't switch between the audio. I {disfmarker} I transcribed it off of the mixed channel entirely, which meant in overlaps, I was at a {disfmarker} at a terrific disadvantage.PhD A: Right. Right.Postdoc C: In addition it was before the channelized, uh, possibility was there. And finally I did it using the speakers of my, um {disfmarker} {vocalsound} of {disfmarker} you know, off the CPU on my {disfmarker} on my machine cuz I didn't have a headphone.PhD A: Right.Postdoc C: So it @ @, like, I mean {disfmarker} Yeah, I {disfmarker} I mean, i in retrospect {vocalsound} it would've been good to ha {vocalsound} have got I should've gotten a headphone. But in any case, um, thi this is {disfmarker} this was transcribed in a {disfmarker} in a, {vocalsound} uh, less optimal way than {disfmarker} than the ones that came after it, and I was able to {disfmarker} you know, an and this meant that there were some speaker identif identifications which were changes.Grad slightly better or about thGrad E: No gain.PhD A: it was the same with tighter pruning.PhD F: Right. So for free recognition, this {disfmarker} the lower pruning value is better.PhD A: It's probably cuz the recognition's just bad en at a point where it's bad enough that {disfmarker} that you don't lose anything.PhD F: You {disfmarker} Correct. Right. Um, but it turned out for {disfmarker} for {disfmarker} to get accurate alignments it was really important to open up the pruning significantly.PhD A: Right.Professor B: Hmm.PhD F: Um {pause} because otherwise it would sort of do greedy alignment, um, in regions where there was no real speech yet from the foreground speaker.Professor B: Mm - hmm.PhD F: Um, {vocalsound} so that was one big factor that helped improve things and then the other thing was that, you know, as Liz said the {disfmarker} we f enforce the fact that, uh, the foreground speech has to be continuous. It cannot be {disfmarker} you cannot have a background speech hypothesis in the middle of the foreground speech. You can only have background speech at the beginning and the end.PhD A: Yeah. I mean, yeah, it isn't always true, and I think what we really want is some clever way to do this, where, um, you know, from the data or from maybe some hand - corrected alignments from transcribers that things like words that do occur just by themselves {pause} a alone, like backchannels or something that we did allow to have background speech around it {disfmarker}PhD D: Yeah.PhD A: those would be able to do that,Postdoc C: Sorry.PhD A: but the rest would be constrained. So, I think we have a version that's pretty good for the native speakers. I don't know yet about the non - native speakers. And, um, we

What did the group agree on training and testing the digits corpus

For comparing Meeting Recorder digits results, it was decided that the Aurora HTK-based system should be tested on data from the TI digits corpus

So.Professor B: Cool. OK. So the s the {disfmarker} the next thing we had on the agenda was something about alignmentsPhD A: Oh. Yes, we have {disfmarker} I don't know, did you wanna talk about it, or {disfmarker} I can give a {disfmarker} I was just telling this to Jane and {disfmarker} and {disfmarker} W we {disfmarker} we were able to get some definite improvement on the forced alignments by looking at them first and then realizing the kinds of errors {pause} that were occurring and um, some of the errors occurring very frequently are just things like the first word being moved to as early as possible in the recognition, which is a um, I think was both a {disfmarker} a pruning {pause} problem and possibly a problem with needing constraints on word locations. And so we tried both of these st things. We tried saying {disfmarker} I don't know, I got this {vocalsound} whacky idea that {disfmarker} just from looking at the data, that when people talk {pause} their words are usually chunked together. It's not that they say one word and then there's a bunch of words together. They're {comment} might say one word and then another word far away if they were doing just backchannels But in general, if there's, like, five or six words and one word's far away from it, that's probably wrong on average. So, um {disfmarker} And then also, ca the pruning, of course, was too {disfmarker} too severe.PhD F: So that's actually interesting. The pruning was the same value that we used for recognition. And we had lowered that {disfmarker} we had used tighter pruning after Liz ran some experiments showing that, you know, it runs slower and there's no real difference in {disfmarker}PhD A: Actually it was better with {disfmarker} it's moving these words leftward and {disfmarker}" You know, it wasn't that bad. It was just doing certain things wrong. So {disfmarker} But, I don't, you know, have time to l {comment} to look at all of them and it would be really useful to have, like, a {disfmarker} a transcriber who could use Waves, um, just mark, like, the beginning and end of the foreground speaker's real words {disfmarker} like, the beginning of the first word, the end of the last word {disfmarker} and then we could, you know, do some adjustments.Postdoc C: Yeah. I {disfmarker} OK. I have to ask you something, is i does it have to be Waves Because if we could benefit from what you did, incorporate that into the present transcripts, {comment} that would help.PhD F: No.Postdoc C: And then, um, the other thing is, I believe that I did hand So. One of these transcripts was gone over by a transcriber and then I hand - marked it myself so that we do have, uh, the beginning and ending of individual utterances. Um, I didn't do it word level,PhD F: Mm - hmm.Postdoc C: but {disfmarker} but in terms {disfmarker}PhD A: Mm - hmm.Postdoc C: So I {disfmarker} so for {disfmarker} for one of the N S A groups. And also I went back to the original one that I first transcribed and {disfmarker} and did it w uh, w uh, utterance by utterance for that particular one. So I think you do have {disfmarker} if that's a sufficient unit, I think that you do have hand - marking for that. But it'd be wonderful to be able to {vocalsound} benefit from your Waves stuff.PhD A: Mm - hmm.PhD F: We don't care what {disfmarker} what tool you use.PhD A: Yeah. I mean, another parameter.Grad E: The ve level. Yeah.PhD A: Yeah.PhD F: And really the reason we can't do it is just that we don't have a {disfmarker} we don't have ground truth for these. So, {vocalsound} we would need a hand - marked, um, {vocalsound} word - level alignments or at least sort of the boundaries of the speech betw you know, between the speakers. Um, and then use that as a reference and tune the parameters of the {disfmarker} of the model, uh, to op to get the best {pause} performance.PhD A: Yeah.Professor B: G given {disfmarker} I {disfmarker} I mean, I wa I wa I was gonna ask you anyway, uh, how you assessed that things were better.PhD F: Mm - hmm.PhD A: I looked at them. I spent two days {disfmarker} um, in Waves {disfmarker}Professor B: OK.PhD A: Oh, it was painful because {vocalsound} the thing is, you know the alignments share a lot in common, so {disfmarker} And you're {disfmarker} yo you're looking at these segments where there's a lot of speech. I mean, a lot of them have a lot of words. Not by every speakerProfessor B: Yeah.PhD A: but by some speaker there's a lot of words. No, not {disfmarker}Professor B: Yeah.PhD A: I mean that if you look at the individual segments from just one person you don't see a lot of words,PhD H: JuProfessor B: Yeah.PhD A: but altogether you'll see a lot of words up there.Professor B: Yeah.PhD F: Mm - hmm.PhD D: Yeah.PhD A: And so the reject is also mapping and pauses {disfmarker} So I looked at them all in Waves and just lined up all the alignments, and, at first it sort of looked like a mess and then the more I looked at it, I thought" OK, well I corrected it.Professor B: Yeah.Grad E: And then there was another one where Jose couldn't tell whether {disfmarker} I couldn't tell whether he was saying zero or six. And I asked him and he couldn't tell either.Grad I: Hmm.Grad E: So I just cut it out.Professor B: Yeah.Grad E: You know, so I just e edited out the first, i uh, word of the utterance. Um, so there's a little bit of correction but it's definitely not as clean as TI - digits. So my expectations is TI - digits would, especially {disfmarker} I think TI - digits is all {pause} American English.Professor B: Mm - hmm.Grad E: Right So it would probably do even a little better still on the SRI system, but we could give it a try.PhD F: Well. But {pause} remember, we're using a telephone bandwidth front - end here, uh, on this, uh {disfmarker} on this SRI system, so, {vocalsound} um, I was {disfmarker} I thought that maybe that's actually a good thing because it {disfmarker} it gets rid of some of the {disfmarker} uh, the noises, um, you know, in the {disfmarker} the {disfmarker} below and above the {disfmarker} um, the, you know, speech bandwidthProfessor B: Mm - hmm. Mm - hmm.PhD F: and, um, I suspect that to get sort of the last bit out of these higher - quality recordings you would have to in fact, uh, use models that, uh, were trained on wider - band data. And of course we can't do that or {disfmarker}Grad E: Wha - what's TI - digits I thought tProfessor B: It's wide - band, yeah. It's {disfmarker} in {disfmarker} in fact, we looked it upGrad E: It is wide - band. OK.Professor B: and it was actually twenty kilohertz sampling.Grad E: Oh, that's right. percent or some I mean {disfmarker} Well, I don't know it {disfmarker} Overall {disfmarker} Uh, I {disfmarker} I don't remember, but there was {disfmarker} {nonvocalsound} there was a significant, um, loss or win {comment} from adaptation {disfmarker} with {disfmarker} with adaptation. And, um, that was the phone - loop adaptation. And then there was a very small {disfmarker} like point one percent on the natives {disfmarker} uh, win from doing, um, you know, adaptation to {pause} the recognition hypotheses. And {pause} I tried both means adaptation and means and variances, and the variances added another {disfmarker} or subtracted another point one percent. So, {vocalsound} it's, um {disfmarker} that's the number there. Point six, I believe, is what you get with both, uh, means and variance adaptation.Grad E: Right.Professor B: But I think one thing is that, uh, I would presume {disfmarker} Hav - Have you ever t {vocalsound} Have you ever tried this exact same recognizer out on the actual TI - digits test setPhD F: This exact same recognizer No.Professor B: It might be interesting to do that. Cuz my {disfmarker} my {disfmarker} cuz my sense, um {disfmarker}PhD F: But {disfmarker} but, I have {disfmarker} I mean, people {disfmarker} people at SRI are actually working on digits.Grad E: I bet it would do even slightly better.PhD F: I could {disfmarker} and they are using a system that's, um {disfmarker} you know, h is actually trained on digits, um, but h h otherwise uses the same, you know, decoder, the same, uh, training methods, and so forth,Professor B: Mm - hmm.PhD F: and I could ask them what they get {pause} on TI - digits.Professor B: Yeah, bu although I'd be {disfmarker} I think it'd be interesting to just take this exact actual system so that these numbers were comparablePhD

What changes did the group say were needed

The script for extracting speaker ID information will require modifications to obtain a more accurate estimation of the amount of data recorded per speaker.

A: Oh.Postdoc C: Ah.PhD F: Mmm.Postdoc C: Nice.PhD H: uh. I {disfmarker} I hope if you need, eh, something, eh, from us in the future, I {disfmarker} I will be at Spain, {vocalsound} to you help, uh.Professor B: Well.Grad E: Great.Postdoc C: Great.PhD A: Right.Professor B: Thank you, Jose.Postdoc C: Thank you.PhD H: And, thank you very much.PhD F: Have a good trip.Professor B: Yeah.Postdoc C: Yeah.PhD F: Keep in touch.PhD H: Thank you.Professor B: Yeah. OK. I guess, uh, unless somebody has something else, we'll read {disfmarker} read our digitsGrad E: DigitsProfessor B: and we'll get our {disfmarker}PhD D: Uh.Professor B: get our last bit of, uh, Jose's {disfmarker} Jose {disfmarker} Jose's digit {disfmarker}PhD D: Oops.Grad E: Are we gonna do them simultaneously or {disfmarker}PhD H: You {disfmarker} eh {disfmarker}Professor B: Uh, I'm sorryPhD H: Ye - ye you prefer, eh, to eat, eh, chocolate, eh, at the coffee break, eh, at the {disfmarker} {vocalsound} Or you prefer now, before after {disfmarker}Postdoc C: Well, we have a time {disfmarker}PhD F: No, we prefer to keep it for ourselves.PhD D: During {disfmarker}Postdoc C: Well, we have a s a time {disfmarker} time constraint.PhD F: Yeah, yeah.PhD D: during digits.Professor B: So keep it away from that end of the table.Postdoc C: Yeah.PhD F: Yeah.PhD H: Yeah.PhD A: Why is it that I can read your mindPostdoc C: Yeah.Grad E: Well, we've gotta wait until after di after we take the mikes off.PhD D: No, no.Grad E: So are we gonna do digits simultaneouslyPhD A: You {disfmarker} This is our reward if we {pause} do our digiProfessor B: Well Yeah.Postdoc C: OK.PhD D: Yeah.Grad E: or whatPhD D: Simultaneous digit chocolate task.PhD H: I {disfmarker} I think, eh, it's enough, eh, for more peopl for more people {pause} after.Professor B: We're C: but {disfmarker}PhD F: I mean, mine are too. E th everybody's ears are too big for these things.PhD A: No, my {disfmarker} my {disfmarker} But this is too big for my head. So, I mean, {comment} {comment} it doesn't {disfmarker} you know, it's sitPhD F: Uh {disfmarker}Postdoc C: Well, if you'd rather have this one then it's {disfmarker}PhD A: OK.Professor B: Yeah.Grad E: Oh, well.Professor B: It's {pause} great.Grad E: So the {disfmarker} To get that, uh, pivoted this way, it pivots like this.PhD A: No this way. Yeah.Grad E: Yeah. There you go.Postdoc C: And there's a screw that you can tighten.Grad E: And then it {disfmarker}PhD A: Right.Grad E: Right.PhD A: I already {pause} tried to get it close.Postdoc C: Good.Grad E: So if it doesn't bounce around too much, that's actually good placement.PhD A: OK.Postdoc C: That looks good.Grad E: But it looks like it's gonna bounce a lot.Professor B: So, where were we Uh {disfmarker} {vocalsound} Yeah.Postdoc C: Yeah.Grad E: Digits. Adaptation.Professor B: Uh, adaptation, non - adaptation, um, factor of two, um {disfmarker} Oh, yeah. I know what I was go wPhD F: What k u By the way, wh what factor of two did you {disfmarker}Professor B: Oh, no, no.PhD F: I mean {disfmarker}Professor B: It's tha that {disfmarker} that we were saying, you know, well is {disfmarker} how much worse is far than near, you know.PhD F: Oh, th OK.Professor B: And I mean it depends on which one you're looking at,PhD F: That factor of two.Professor B: but for the everybody, it's {vocalsound} little under a factor or two.PhD F: Mm - hmm.Professor B: Yeah. I {disfmarker} I know what I was thinking was that maybe, uh, i i we could actually t t try at least looking at, uh, some just a couple of places,Professor B: Mm - hmm.Postdoc C: and embedde embedded in overlaps. The other thing that was w interesting to me was that I picked up a lot of, um, backchannels which were hidden in the mixed signal,PhD A: Right.Postdoc C: which, you know, I mean, you c not {disfmarker} not too surprising. But the other thing that {disfmarker} I {disfmarker} I hadn't thought about this, but I thou I wanted to raise this when you were {disfmarker} uh, with respect to also a strategy which might help with the alignments potentially, but that's {disfmarker} When I was looking at these backchannels, they were turning up usually {disfmarker} {vocalsound} very often in {disfmarker} w well, I won't say" usually" {disfmarker} but anyway, very often, I picked them up in a channel {vocalsound} w which was the person who had asked a question. S so, like, someone says" an and have you done the so - and - so" And then there would be backchannels, but it would be the person who asked the question. Other people weren't really doing much backchannelling. And, you know, sometimes you have the {disfmarker} Yeah, uh - huh.PhD A: Well, that's interesting. Yeah.Postdoc C: I mean, i it wouldn't be perfect, but {disfmarker} but it does seem more natural to give a backchannel when {disfmarker} when you're somehow involved in the topic,PhD A: No, that's really interesting.Professor B: Mm - hmm.Postdoc C: and the most natural way is for you to have initiated the topic by asking a question.PhD F: Well,PhD A: That's interesting.PhD F: I think {disfmarker} No. I think it's {disfmarker} actually I think what's going on is backchannelling is something that happens in two - party conversations.Postdoc C: Mm - hmm.PhD F: And if you ask someone a question, I corrected it.Professor B: Yeah.Grad E: And then there was another one where Jose couldn't tell whether {disfmarker} I couldn't tell whether he was saying zero or six. And I asked him and he couldn't tell either.Grad I: Hmm.Grad E: So I just cut it out.Professor B: Yeah.Grad E: You know, so I just e edited out the first, i uh, word of the utterance. Um, so there's a little bit of correction but it's definitely not as clean as TI - digits. So my expectations is TI - digits would, especially {disfmarker} I think TI - digits is all {pause} American English.Professor B: Mm - hmm.Grad E: Right So it would probably do even a little better still on the SRI system, but we could give it a try.PhD F: Well. But {pause} remember, we're using a telephone bandwidth front - end here, uh, on this, uh {disfmarker} on this SRI system, so, {vocalsound} um, I was {disfmarker} I thought that maybe that's actually a good thing because it {disfmarker} it gets rid of some of the {disfmarker} uh, the noises, um, you know, in the {disfmarker} the {disfmarker} below and above the {disfmarker} um, the, you know, speech bandwidthProfessor B: Mm - hmm. Mm - hmm.PhD F: and, um, I suspect that to get sort of the last bit out of these higher - quality recordings you would have to in fact, uh, use models that, uh, were trained on wider - band data. And of course we can't do that or {disfmarker}Grad E: Wha - what's TI - digits I thought tProfessor B: It's wide - band, yeah. It's {disfmarker} in {disfmarker} in fact, we looked it upGrad E: It is wide - band. OK.Professor B: and it was actually twenty kilohertz sampling.Grad E: Oh, that's right. how people are gonna put them on, you know.PhD F: Mm - hmm.Grad E: Right. So, also, Andreas, on that one the {disfmarker} the back part of it should be right against your head. And that will he keep it from flopping aro up and down as much.PhD F: It is against my head.Grad E: OK.Professor B: Yeah. Um. Yeah, we actually talked about this in the, uh, front - end meeting this morning, too. Much the same thing,Grad E: Uh - huh.Professor B: and {disfmarker} and it was {disfmarker} uh, I mean, there the point of interest to the group was primarily that, um, {vocalsound} the, uh {disfmarker} the system that we had that was based on H T K, that's used by, you know, {pause} all the participants in Aurora, {vocalsound} was so much worse {vocalsound} than the {disfmarker} than the S RGrad E: Everybody.Professor B: And the interesting thing is that even though, {vocalsound} yes, it's a digits task and that's a relatively small number of words and there's a bunch of digits that you train on, {vocalsound} it's just not as good as having a {disfmarker} a l very large amount of data and training up a {disfmarker} a {disfmarker} a nice good big {vocalsound} HMM. Um, also you had the adaptation in the SRI system, which we didn't have in this. Um. So. Um.PhD F: And we know {disfmarker} Di - did I send you some results without adaptationGrad E: No.Professor B: I s I think Stephane, uh, had seen them.Grad E: Or if you did, I didn't include them, cuz it was {disfmarker}Professor B: So {disfmarker}PhD F: Yeah, I think I did, actually. So there was a significant loss from not doing the adaptation.Professor B: Yeah.PhD F: Um. A {disfmarker} a {disfmarker} a couple

What would future experiments entail

Subsequent recognition experiments will look at large vocabulary speech from a far-field microphone (as performed in Switchboard evaluations).

it's moving these words leftward and {disfmarker}" You know, it wasn't that bad. It was just doing certain things wrong. So {disfmarker} But, I don't, you know, have time to l {comment} to look at all of them and it would be really useful to have, like, a {disfmarker} a transcriber who could use Waves, um, just mark, like, the beginning and end of the foreground speaker's real words {disfmarker} like, the beginning of the first word, the end of the last word {disfmarker} and then we could, you know, do some adjustments.Postdoc C: Yeah. I {disfmarker} OK. I have to ask you something, is i does it have to be Waves Because if we could benefit from what you did, incorporate that into the present transcripts, {comment} that would help.PhD F: No.Postdoc C: And then, um, the other thing is, I believe that I did hand So. One of these transcripts was gone over by a transcriber and then I hand - marked it myself so that we do have, uh, the beginning and ending of individual utterances. Um, I didn't do it word level,PhD F: Mm - hmm.Postdoc C: but {disfmarker} but in terms {disfmarker}PhD A: Mm - hmm.Postdoc C: So I {disfmarker} so for {disfmarker} for one of the N S A groups. And also I went back to the original one that I first transcribed and {disfmarker} and did it w uh, w uh, utterance by utterance for that particular one. So I think you do have {disfmarker} if that's a sufficient unit, I think that you do have hand - marking for that. But it'd be wonderful to be able to {vocalsound} benefit from your Waves stuff.PhD A: Mm - hmm.PhD F: We don't care what {disfmarker} what tool you use.PhD A: Yeah. I mean, just a couple of places,Professor B: Mm - hmm.Postdoc C: and embedde embedded in overlaps. The other thing that was w interesting to me was that I picked up a lot of, um, backchannels which were hidden in the mixed signal,PhD A: Right.Postdoc C: which, you know, I mean, you c not {disfmarker} not too surprising. But the other thing that {disfmarker} I {disfmarker} I hadn't thought about this, but I thou I wanted to raise this when you were {disfmarker} uh, with respect to also a strategy which might help with the alignments potentially, but that's {disfmarker} When I was looking at these backchannels, they were turning up usually {disfmarker} {vocalsound} very often in {disfmarker} w well, I won't say" usually" {disfmarker} but anyway, very often, I picked them up in a channel {vocalsound} w which was the person who had asked a question. S so, like, someone says" an and have you done the so - and - so" And then there would be backchannels, but it would be the person who asked the question. Other people weren't really doing much backchannelling. And, you know, sometimes you have the {disfmarker} Yeah, uh - huh.PhD A: Well, that's interesting. Yeah.Postdoc C: I mean, i it wouldn't be perfect, but {disfmarker} but it does seem more natural to give a backchannel when {disfmarker} when you're somehow involved in the topic,PhD A: No, that's really interesting.Professor B: Mm - hmm.Postdoc C: and the most natural way is for you to have initiated the topic by asking a question.PhD F: Well,PhD A: That's interesting.PhD F: I think {disfmarker} No. I think it's {disfmarker} actually I think what's going on is backchannelling is something that happens in two - party conversations.Postdoc C: Mm - hmm.PhD F: And if you ask someone a question, I corrected it.Professor B: Yeah.Grad E: And then there was another one where Jose couldn't tell whether {disfmarker} I couldn't tell whether he was saying zero or six. And I asked him and he couldn't tell either.Grad I: Hmm.Grad E: So I just cut it out.Professor B: Yeah.Grad E: You know, so I just e edited out the first, i uh, word of the utterance. Um, so there's a little bit of correction but it's definitely not as clean as TI - digits. So my expectations is TI - digits would, especially {disfmarker} I think TI - digits is all {pause} American English.Professor B: Mm - hmm.Grad E: Right So it would probably do even a little better still on the SRI system, but we could give it a try.PhD F: Well. But {pause} remember, we're using a telephone bandwidth front - end here, uh, on this, uh {disfmarker} on this SRI system, so, {vocalsound} um, I was {disfmarker} I thought that maybe that's actually a good thing because it {disfmarker} it gets rid of some of the {disfmarker} uh, the noises, um, you know, in the {disfmarker} the {disfmarker} below and above the {disfmarker} um, the, you know, speech bandwidthProfessor B: Mm - hmm. Mm - hmm.PhD F: and, um, I suspect that to get sort of the last bit out of these higher - quality recordings you would have to in fact, uh, use models that, uh, were trained on wider - band data. And of course we can't do that or {disfmarker}Grad E: Wha - what's TI - digits I thought tProfessor B: It's wide - band, yeah. It's {disfmarker} in {disfmarker} in fact, we looked it upGrad E: It is wide - band. OK.Professor B: and it was actually twenty kilohertz sampling.Grad E: Oh, that's right. the good system.PhD F: Mm - hmm.Professor B: And I {disfmarker} I've always sort of felt that that depends. You know, that if some peopl If you're actually are getting at something that has some {pause} conceptual substance to it, it will port.PhD F: Mm - hmm.Professor B: And in fact, most methods that people now use were originally tried with something that was not their absolute {pause} best system at some level. But of course, sometimes it doesn't, uh, port. So I think that's {disfmarker} that's an interesting question. If we're getting {pause} three percent error on, uh, u uh, English, uh, nati native speakers, {vocalsound} um, using the Aurora system, and we do some improvements and bring it from three to two, {vocalsound} do those same improvements bring, uh, th you know, the SRI system from one point three to {disfmarker} you know, to {vocalsound} point eightPhD F: Hmm. Mm - hmm.Grad E: Zero.Professor B: Well. You know, so that's {disfmarker} that's something we can test.PhD F: Mmm. Right.Professor B: So. Anyway.PhD F: OK.Professor B: I think we've {disfmarker} {vocalsound} we've covered that one up extremely well.Postdoc C: Mm - hmm.PhD F: Whew!Professor B: OK. So, um {disfmarker} Yeah. So tha so we'll {disfmarker} you know, maybe you guys'll have {disfmarker} have one. Uh, you {disfmarker} you and, uh {disfmarker} and Dan have {disfmarker} have a paper that {disfmarker} that's going in.PhD D: Yeah.Professor B: You know, that's {disfmarker} that's pretty solid, on the segmentation {pause} stuff.PhD D: Yeah. Yeah. I will send you the {disfmarker} the final version,Professor B: Yeah. And the Aurora folks here will {disfmarker} will definitely get something in on Aurora,PhD D: which is not {disfmarker}PhD F: Actually this {disfmarker} this, um {disfmarker} So, there's another paper.Professor B: so.PhD F: It's a Eurospeech paper C: but {disfmarker}PhD F: I mean, mine are too. E th everybody's ears are too big for these things.PhD A: No, my {disfmarker} my {disfmarker} But this is too big for my head. So, I mean, {comment} {comment} it doesn't {disfmarker} you know, it's sitPhD F: Uh {disfmarker}Postdoc C: Well, if you'd rather have this one then it's {disfmarker}PhD A: OK.Professor B: Yeah.Grad E: Oh, well.Professor B: It's {pause} great.Grad E: So the {disfmarker} To get that, uh, pivoted this way, it pivots like this.PhD A: No this way. Yeah.Grad E: Yeah. There you go.Postdoc C: And there's a screw that you can tighten.Grad E: And then it {disfmarker}PhD A: Right.Grad E: Right.PhD A: I already {pause} tried to get it close.Postdoc C: Good.Grad E: So if it doesn't bounce around too much, that's actually good placement.PhD A: OK.Postdoc C: That looks good.Grad E: But it looks like it's gonna bounce a lot.Professor B: So, where were we Uh {disfmarker} {vocalsound} Yeah.Postdoc C: Yeah.Grad E: Digits. Adaptation.Professor B: Uh, adaptation, non - adaptation, um, factor of two, um {disfmarker} Oh, yeah. I know what I was go wPhD F: What k u By the way, wh what factor of two did you {disfmarker}Professor B: Oh, no, no.PhD F: I mean {disfmarker}Professor B: It's tha that {disfmarker} that we were saying, you know, well is {disfmarker} how much worse is far than near, you know.PhD F: Oh, th OK.Professor B: And I mean it depends on which one you're looking at,PhD F: That factor of two.Professor B: but for the everybody, it's {vocalsound} little under a factor or two.PhD F: Mm - hmm.Professor B: Yeah. I {disfmarker} I know what I was thinking was that maybe, uh, i i we could actually t t try at least looking at, uh, some

What was the current technique and its limitations

Current speech alignment techniques assume that foreground speech must be continuous and, barring some isolated words and backchannels, can not cope with overlapping background speech. Performing adaptations on both the foreground and background speaker produced a new variety of misalignments, a problem resulting, in part, from the fact that background speakers often match better to foreground conditions.

screw up on estimating the {disfmarker} the warping, uh, factor. So, um {disfmarker}Grad E: I strongly suspect that they have more speakers than we do. So, uh {disfmarker}PhD F: Right. But it's not the amount of speakers, it's the num it's the amount of data per speaker.Grad E: Right. So we {disfmarker} we could probably do an extraction that was roughly equivalent.PhD F: Right. Right.Grad E: Um.PhD F: So {disfmarker}Grad E: So, although I {disfmarker} I sort of know how to run it, there are a little {disfmarker} a f few details here and there that I'll have to {pause} dig out.PhD F: OK. The key {disfmarker} So th the system actually extracts the speaker ID from the waveform names.Grad E: Right. I saw that.PhD F: And there's a {disfmarker} there's a script {disfmarker} and that is actually all in one script. So there's this one script that parses waveform names and extracts things like the, um, speaker, uh, ID or something that can stand in as a speaker ID. So, we might have to modify that script to recognize the, um, speakers, {vocalsound} um, in the {disfmarker} in the, uh, um, {vocalsound} TI - digits {pause} database.Grad E: Right. Right. And that, uh {disfmarker}PhD F: Or you can fake {disfmarker} you can fake {pause} names for these waveforms that resemble the names that we use here for the {disfmarker} for the meetings.Grad E: Right.PhD F: That would be the, sort of {disfmarker} probably the safest way to do {disfmarker}Grad E: I might have to do that anyway to {disfmarker} to do {disfmarker} because we may have to do an extract to get the {pause} amount of data per speaker about right.PhD F: Uh - huh.Grad E: The other thing is, isn't TI - digits isolated digitsPhD F: Right.Grad E: So.Professor B: Cool. OK. So the s the {disfmarker} the next thing we had on the agenda was something about alignmentsPhD A: Oh. Yes, we have {disfmarker} I don't know, did you wanna talk about it, or {disfmarker} I can give a {disfmarker} I was just telling this to Jane and {disfmarker} and {disfmarker} W we {disfmarker} we were able to get some definite improvement on the forced alignments by looking at them first and then realizing the kinds of errors {pause} that were occurring and um, some of the errors occurring very frequently are just things like the first word being moved to as early as possible in the recognition, which is a um, I think was both a {disfmarker} a pruning {pause} problem and possibly a problem with needing constraints on word locations. And so we tried both of these st things. We tried saying {disfmarker} I don't know, I got this {vocalsound} whacky idea that {disfmarker} just from looking at the data, that when people talk {pause} their words are usually chunked together. It's not that they say one word and then there's a bunch of words together. They're {comment} might say one word and then another word far away if they were doing just backchannels But in general, if there's, like, five or six words and one word's far away from it, that's probably wrong on average. So, um {disfmarker} And then also, ca the pruning, of course, was too {disfmarker} too severe.PhD F: So that's actually interesting. The pruning was the same value that we used for recognition. And we had lowered that {disfmarker} we had used tighter pruning after Liz ran some experiments showing that, you know, it runs slower and there's no real difference in {disfmarker}PhD A: Actually it was better with {disfmarker} just a couple of places,Professor B: Mm - hmm.Postdoc C: and embedde embedded in overlaps. The other thing that was w interesting to me was that I picked up a lot of, um, backchannels which were hidden in the mixed signal,PhD A: Right.Postdoc C: which, you know, I mean, you c not {disfmarker} not too surprising. But the other thing that {disfmarker} I {disfmarker} I hadn't thought about this, but I thou I wanted to raise this when you were {disfmarker} uh, with respect to also a strategy which might help with the alignments potentially, but that's {disfmarker} When I was looking at these backchannels, they were turning up usually {disfmarker} {vocalsound} very often in {disfmarker} w well, I won't say" usually" {disfmarker} but anyway, very often, I picked them up in a channel {vocalsound} w which was the person who had asked a question. S so, like, someone says" an and have you done the so - and - so" And then there would be backchannels, but it would be the person who asked the question. Other people weren't really doing much backchannelling. And, you know, sometimes you have the {disfmarker} Yeah, uh - huh.PhD A: Well, that's interesting. Yeah.Postdoc C: I mean, i it wouldn't be perfect, but {disfmarker} but it does seem more natural to give a backchannel when {disfmarker} when you're somehow involved in the topic,PhD A: No, that's really interesting.Professor B: Mm - hmm.Postdoc C: and the most natural way is for you to have initiated the topic by asking a question.PhD F: Well,PhD A: That's interesting.PhD F: I think {disfmarker} No. I think it's {disfmarker} actually I think what's going on is backchannelling is something that happens in two - party conversations.Postdoc C: Mm - hmm.PhD F: And if you ask someone a question, it's moving these words leftward and {disfmarker}" You know, it wasn't that bad. It was just doing certain things wrong. So {disfmarker} But, I don't, you know, have time to l {comment} to look at all of them and it would be really useful to have, like, a {disfmarker} a transcriber who could use Waves, um, just mark, like, the beginning and end of the foreground speaker's real words {disfmarker} like, the beginning of the first word, the end of the last word {disfmarker} and then we could, you know, do some adjustments.Postdoc C: Yeah. I {disfmarker} OK. I have to ask you something, is i does it have to be Waves Because if we could benefit from what you did, incorporate that into the present transcripts, {comment} that would help.PhD F: No.Postdoc C: And then, um, the other thing is, I believe that I did hand So. One of these transcripts was gone over by a transcriber and then I hand - marked it myself so that we do have, uh, the beginning and ending of individual utterances. Um, I didn't do it word level,PhD F: Mm - hmm.Postdoc C: but {disfmarker} but in terms {disfmarker}PhD A: Mm - hmm.Postdoc C: So I {disfmarker} so for {disfmarker} for one of the N S A groups. And also I went back to the original one that I first transcribed and {disfmarker} and did it w uh, w uh, utterance by utterance for that particular one. So I think you do have {disfmarker} if that's a sufficient unit, I think that you do have hand - marking for that. But it'd be wonderful to be able to {vocalsound} benefit from your Waves stuff.PhD A: Mm - hmm.PhD F: We don't care what {disfmarker} what tool you use.PhD A: Yeah. I mean, I corrected it.Professor B: Yeah.Grad E: And then there was another one where Jose couldn't tell whether {disfmarker} I couldn't tell whether he was saying zero or six. And I asked him and he couldn't tell either.Grad I: Hmm.Grad E: So I just cut it out.Professor B: Yeah.Grad E: You know, so I just e edited out the first, i uh, word of the utterance. Um, so there's a little bit of correction but it's definitely not as clean as TI - digits. So my expectations is TI - digits would, especially {disfmarker} I think TI - digits is all {pause} American English.Professor B: Mm - hmm.Grad E: Right So it would probably do even a little better still on the SRI system, but we could give it a try.PhD F: Well. But {pause} remember, we're using a telephone bandwidth front - end here, uh, on this, uh {disfmarker} on this SRI system, so, {vocalsound} um, I was {disfmarker} I thought that maybe that's actually a good thing because it {disfmarker} it gets rid of some of the {disfmarker} uh, the noises, um, you know, in the {disfmarker} the {disfmarker} below and above the {disfmarker} um, the, you know, speech bandwidthProfessor B: Mm - hmm. Mm - hmm.PhD F: and, um, I suspect that to get sort of the last bit out of these higher - quality recordings you would have to in fact, uh, use models that, uh, were trained on wider - band data. And of course we can't do that or {disfmarker}Grad E: Wha - what's TI - digits I thought tProfessor B: It's wide - band, yeah. It's {disfmarker} in {disfmarker} in fact, we looked it upGrad E: It is wide - band. OK.Professor B: and it was actually twenty kilohertz sampling.Grad E: Oh, that's right.

What were the problems for transcribers

Transcribers occasionally misidentified speakers and omitted backchannels that were more hidden in the mixed signal.

Well {disfmarker}PhD F: And {disfmarker} and we {disfmarker}PhD A: but {disfmarker}Grad E: Y yes.PhD F: In {disfmarker}Grad E: I mean, s when I came up with the original data {disfmarker} suggested data format based on the transcription graph, there's capability of doing that sort of thing in there.PhD A: Right. But you can't get it directly from the transcription.Postdoc C: Mm - hmm. Yeah, that's right.PhD F: Right. Well, this is {disfmarker} this is just {disfmarker}PhD A: Yeah, this is like a poor man's ver formatting version. But it's, you know {disfmarker} It's clean, it's just not fancy.Grad E: Right.PhD A: Um.PhD F: Well, there's lots of little things. It's like there're twelve different scripts which you run and then at the end you have what you want. But, um, at the very last stage we throw away the actual time information. All we care about is whether {disfmarker} that there's a certain word was overlapped by someone else's word. So you sort of {disfmarker} at that point, you discretize things into just having overlap or no overlap. Because we figure that's about the level of analysis that we want to do for this paper.Grad E: Mm - hmm.PhD F: But if you wanted to do a more fine - grained analysis and say, you know, how far into the word is the overlap, you could do that.PhD A: Yeah.PhD F: It's just {disfmarker} it'll just require more {disfmarker}PhD A: Just {pause} sort of huge.PhD F: you know, slightly different {disfmarker}Postdoc C: What's interesting is it's exactly what, um, i in discussing with, um, Sue about this,PhD A: Yeah.Postdoc C: um, she, um, i i i indicated that that {disfmarker} you know, that's very important for overlap analysis.PhD A: Yeah. It's {disfmarker} it's nice to know,PhD F: Right.PhD A: and the spurts. That is {disfmarker} Actually, no, you do that before you merge the various channels. So you {disfmarker} you id identify by some criterion, which is pause length {disfmarker} you identify the beginnings and ends of these spurts, and you put another set of tags in there to keep those straight.Professor B: Mm - hmm.PhD F: And then you merge everything in terms of, you know, linearizing the sequence based on the time marks. And then {vocalsound} you extract the individual channels again, but this time you know where the other people start and end talking {disfmarker} you know, where their spurts start and end. And so you extract the individual channels, uh, one sp spurt by spurt as it were. Um, and inside the words or between the words you now have begin and end {pause} tags for overlaps. So, you {disfmarker} you basically have everything sort of lined up and in a form where you can look at the individual speakers and how their speech relates to the other speakers'speech.Grad E: Right.PhD A: Uh, I mean, I think that's actually really u useful alsoPhD F: And {disfmarker}PhD A: because even if you weren't studying overlaps, if you wanna get a transcription for the far - field mikes, how are you gonna know which words from which speakers occurred at which times relative to each other You have to be able to {pause} get a transcript like {disfmarker} like this anyway, just for doing far - field recognition. So, you know, it's {disfmarker} it's sort of {disfmarker}PhD F: Yeah.PhD A: I thi it's just an issue we haven't dealt with before, how you time - align things that are overlapping anyway.Postdoc C: That's wonderful.PhD F: So {disfmarker}PhD A: I mean, i I never thought about it before,Grad E: just a couple of places,Professor B: Mm - hmm.Postdoc C: and embedde embedded in overlaps. The other thing that was w interesting to me was that I picked up a lot of, um, backchannels which were hidden in the mixed signal,PhD A: Right.Postdoc C: which, you know, I mean, you c not {disfmarker} not too surprising. But the other thing that {disfmarker} I {disfmarker} I hadn't thought about this, but I thou I wanted to raise this when you were {disfmarker} uh, with respect to also a strategy which might help with the alignments potentially, but that's {disfmarker} When I was looking at these backchannels, they were turning up usually {disfmarker} {vocalsound} very often in {disfmarker} w well, I won't say" usually" {disfmarker} but anyway, very often, I picked them up in a channel {vocalsound} w which was the person who had asked a question. S so, like, someone says" an and have you done the so - and - so" And then there would be backchannels, but it would be the person who asked the question. Other people weren't really doing much backchannelling. And, you know, sometimes you have the {disfmarker} Yeah, uh - huh.PhD A: Well, that's interesting. Yeah.Postdoc C: I mean, i it wouldn't be perfect, but {disfmarker} but it does seem more natural to give a backchannel when {disfmarker} when you're somehow involved in the topic,PhD A: No, that's really interesting.Professor B: Mm - hmm.Postdoc C: and the most natural way is for you to have initiated the topic by asking a question.PhD F: Well,PhD A: That's interesting.PhD F: I think {disfmarker} No. I think it's {disfmarker} actually I think what's going on is backchannelling is something that happens in two - party conversations.Postdoc C: Mm - hmm.PhD F: And if you ask someone a question, were the times that this person was talking and elsewhere in the segment other people are overlapping and just front - end those pieces. Or you can run it on the whole data, which is {disfmarker} which is, you know, a {disfmarker}Professor B: But {disfmarker} but {disfmarker} but how did we get the {disfmarker} how did we determine the links, uh, that we're testing on in the stuff we reportedPhD A: In the H L T paper we took {pause} segments that are channel {disfmarker} time - aligned, which is now h being changed in the transcription process, which is good, and we took cases where the transcribers said there was only one person talking here, because no one else had time {disfmarker} any words in that segment and called that" non - overlap" .Professor B: And tha And that's what we were getting those numbers from.PhD A: Yes. Tho - good {disfmarker} the good numbers.Professor B: Right.PhD A: The bad numbers were from {pause} the segments where there was overlap.Professor B: Well, we could start with the good ones.PhD A: Yeah.Professor B: But anyway {disfmarker} so I think that we should try it once with {vocalsound} the same conditions that were used to create those, and in those same segments just use one of the P ZPhD A: Right. So we {disfmarker} we can do that. Yeah.Professor B: And then, you know, I mean, the thing is if we were getting, uh {disfmarker} what, thirty - five, forty percent, something like that on {disfmarker} on that particular set, uh, does it go to seventy or eightyPhD A: Right.Professor B: Or, does it use up so much memory we can't decode itPhD A: It might also depend on which speaker th it is and how close they are to the cuz it {disfmarker} I think that the {disfmarker} I mean, my {disfmarker} my preference in terms of, like, looking at the data is to see it {pause} in this kind of musical score format.PhD A: Mm - hmm.Postdoc C: And also, s you know, Sue's preference as well.PhD A: Yeah, if you can get it to {disfmarker}Postdoc C: And {disfmarker} and {disfmarker} but, I mean, this {disfmarker} if this is a better interface for making these kinds of, uh, you know, lo clos local changes, then that'd be fine, too. I don't {disfmarker} I have no idea. I think this is something that would need to be checked. Yeah.Professor B: OK. Th - the other thing I had actually was, I {disfmarker} I didn't realize this till today, but, uh, this is, uh, Jose's last day.Grad E: Yeah.PhD H: Is my last {disfmarker} my last day.PhD A: Oh!Postdoc C: Oh.PhD F: Oh!Grad E: You're not gonna be here tomorrowPhD H: My {disfmarker} {vocalsound} my last meeting {pause} about meetings.Grad E: Oh, that's right. Tomorrow {disfmarker}PhD H: Yeah.PhD D: The last meeting meetingPhD H: Because, eh, I leave, eh, the next Sunday.Grad E: It's off.PhD A: Oh.PhD F: Mm - hmm.PhD H: I will come back to home {disfmarker} to Spain.Professor B: Yeah.PhD A: Oh.Professor B: I d so I {disfmarker} I jusPhD F: Mm - hmm.PhD H: And I {disfmarker} I would like to {disfmarker} to {disfmarker} to say thank you very much, eh, to all people {pause} in the group and at ICSI,PhD F: Mm - hmm.Grad E: Yeah. It was good having you.PhD F: Mmm.PhD A: Yeah.PhD H: because I {disfmarker} I enjoyed @ @ very much,PhD F: Mmm.PhD H: uh. And I'm sorry by the result of overlapping, because, eh, {vocalsound} I haven't good results, eh, yet

What did PhD A say about overlaps

The recognizer performed well on time-aligned segments labelled as'non-overlap'(i. e. one person talking), while segments labelled as'overlap'(i. e. multiple speakers talking at the same time) yielded poor results

screw up on estimating the {disfmarker} the warping, uh, factor. So, um {disfmarker}Grad E: I strongly suspect that they have more speakers than we do. So, uh {disfmarker}PhD F: Right. But it's not the amount of speakers, it's the num it's the amount of data per speaker.Grad E: Right. So we {disfmarker} we could probably do an extraction that was roughly equivalent.PhD F: Right. Right.Grad E: Um.PhD F: So {disfmarker}Grad E: So, although I {disfmarker} I sort of know how to run it, there are a little {disfmarker} a f few details here and there that I'll have to {pause} dig out.PhD F: OK. The key {disfmarker} So th the system actually extracts the speaker ID from the waveform names.Grad E: Right. I saw that.PhD F: And there's a {disfmarker} there's a script {disfmarker} and that is actually all in one script. So there's this one script that parses waveform names and extracts things like the, um, speaker, uh, ID or something that can stand in as a speaker ID. So, we might have to modify that script to recognize the, um, speakers, {vocalsound} um, in the {disfmarker} in the, uh, um, {vocalsound} TI - digits {pause} database.Grad E: Right. Right. And that, uh {disfmarker}PhD F: Or you can fake {disfmarker} you can fake {pause} names for these waveforms that resemble the names that we use here for the {disfmarker} for the meetings.Grad E: Right.PhD F: That would be the, sort of {disfmarker} probably the safest way to do {disfmarker}Grad E: I might have to do that anyway to {disfmarker} to do {disfmarker} because we may have to do an extract to get the {pause} amount of data per speaker about right.PhD F: Uh - huh.Grad E: The other thing is, isn't TI - digits isolated digitsPhD F: Right.Grad E: So.Professor B: Cool. OK. So the s the {disfmarker} the next thing we had on the agenda was something about alignmentsPhD A: Oh. Yes, we have {disfmarker} I don't know, did you wanna talk about it, or {disfmarker} I can give a {disfmarker} I was just telling this to Jane and {disfmarker} and {disfmarker} W we {disfmarker} we were able to get some definite improvement on the forced alignments by looking at them first and then realizing the kinds of errors {pause} that were occurring and um, some of the errors occurring very frequently are just things like the first word being moved to as early as possible in the recognition, which is a um, I think was both a {disfmarker} a pruning {pause} problem and possibly a problem with needing constraints on word locations. And so we tried both of these st things. We tried saying {disfmarker} I don't know, I got this {vocalsound} whacky idea that {disfmarker} just from looking at the data, that when people talk {pause} their words are usually chunked together. It's not that they say one word and then there's a bunch of words together. They're {comment} might say one word and then another word far away if they were doing just backchannels But in general, if there's, like, five or six words and one word's far away from it, that's probably wrong on average. So, um {disfmarker} And then also, ca the pruning, of course, was too {disfmarker} too severe.PhD F: So that's actually interesting. The pruning was the same value that we used for recognition. And we had lowered that {disfmarker} we had used tighter pruning after Liz ran some experiments showing that, you know, it runs slower and there's no real difference in {disfmarker}PhD A: Actually it was better with {disfmarker} I corrected it.Professor B: Yeah.Grad E: And then there was another one where Jose couldn't tell whether {disfmarker} I couldn't tell whether he was saying zero or six. And I asked him and he couldn't tell either.Grad I: Hmm.Grad E: So I just cut it out.Professor B: Yeah.Grad E: You know, so I just e edited out the first, i uh, word of the utterance. Um, so there's a little bit of correction but it's definitely not as clean as TI - digits. So my expectations is TI - digits would, especially {disfmarker} I think TI - digits is all {pause} American English.Professor B: Mm - hmm.Grad E: Right So it would probably do even a little better still on the SRI system, but we could give it a try.PhD F: Well. But {pause} remember, we're using a telephone bandwidth front - end here, uh, on this, uh {disfmarker} on this SRI system, so, {vocalsound} um, I was {disfmarker} I thought that maybe that's actually a good thing because it {disfmarker} it gets rid of some of the {disfmarker} uh, the noises, um, you know, in the {disfmarker} the {disfmarker} below and above the {disfmarker} um, the, you know, speech bandwidthProfessor B: Mm - hmm. Mm - hmm.PhD F: and, um, I suspect that to get sort of the last bit out of these higher - quality recordings you would have to in fact, uh, use models that, uh, were trained on wider - band data. And of course we can't do that or {disfmarker}Grad E: Wha - what's TI - digits I thought tProfessor B: It's wide - band, yeah. It's {disfmarker} in {disfmarker} in fact, we looked it upGrad E: It is wide - band. OK.Professor B: and it was actually twenty kilohertz sampling.Grad E: Oh, that's right. F: but we {disfmarker} So we're taking these, uh, alignments from the individual channels. We're {disfmarker} from each alignment we're producing, uh, one of these CTM files,Postdoc C: Great.PhD F: which essentially has {disfmarker} it's just a linear sequence of words with the begin times for every word and the duration.PhD A: It looks like a Waves label file almost. RightPhD F: And {disfmarker} and {disfmarker} and of course {disfmarker}PhD A: It's just {disfmarker}PhD F: Right. But it has {disfmarker} one {disfmarker} the first column has the meeting name, so it could actually contain several meetings. Um. And the second column is the channel. Third column is the, um, start times of the words and the fourth column is the duration of the words. And then we're, um {disfmarker} OK. Then we have a messy alignment process where we actually insert into the sequence of words the, uh, tags for, like, where {disfmarker} where sentence {disfmarker} ends of sentence, question marks, um, {vocalsound} various other things.PhD A: Yeah. These are things that we had Don {disfmarker}PhD F: Uh.PhD A: So, Don sort of, um, propagated the punctuation from the original transcriber {disfmarker}PhD F: Right.PhD A: so whether it was, like, question mark or period or, {vocalsound} um, you know, comma and things like that, and we kept the {disfmarker} and disfluency dashes {disfmarker} uh, kept those in because we sort of wanna know where those are relative to the spurt overlaps {disfmarker}PhD F: Mm - hmm. Right.PhD A: sp overlaps,PhD F: So {disfmarker} so those are actually sort of retro - fitted into the time alignment.PhD A: or {disfmarker}PhD F: And then we merge all the alignments from the various channels and we sort them by time. And then there's a {disfmarker} then there's a process where you now determine just a couple of places,Professor B: Mm - hmm.Postdoc C: and embedde embedded in overlaps. The other thing that was w interesting to me was that I picked up a lot of, um, backchannels which were hidden in the mixed signal,PhD A: Right.Postdoc C: which, you know, I mean, you c not {disfmarker} not too surprising. But the other thing that {disfmarker} I {disfmarker} I hadn't thought about this, but I thou I wanted to raise this when you were {disfmarker} uh, with respect to also a strategy which might help with the alignments potentially, but that's {disfmarker} When I was looking at these backchannels, they were turning up usually {disfmarker} {vocalsound} very often in {disfmarker} w well, I won't say" usually" {disfmarker} but anyway, very often, I picked them up in a channel {vocalsound} w which was the person who had asked a question. S so, like, someone says" an and have you done the so - and - so" And then there would be backchannels, but it would be the person who asked the question. Other people weren't really doing much backchannelling. And, you know, sometimes you have the {disfmarker} Yeah, uh - huh.PhD A: Well, that's interesting. Yeah.Postdoc C: I mean, i it wouldn't be perfect, but {disfmarker} but it does seem more natural to give a backchannel when {disfmarker} when you're somehow involved in the topic,PhD A: No, that's really interesting.Professor B: Mm - hmm.Postdoc C: and the most natural way is for you to have initiated the topic by asking a question.PhD F: Well,PhD A: That's interesting.PhD F: I think {disfmarker} No. I think it's {disfmarker} actually I think what's going on is backchannelling is something that happens in two - party conversations.Postdoc C: Mm - hmm.PhD F: And if you ask someone a question,

What were the topics talked about in the meeting

The group discussed efforts to train and test the Aurora group's HTK-based recognition system on ICSI's digits corpus. Members also discussed efforts to produce forced alignments from a selection of Meeting Recorder data. Performance in both tasks was adversely affected by the manner of recording conditions implemented and difficulties attributing utterances to the appropriate speakers. While debugging efforts resulted in improved forced alignments, dealing with mixed channel speech and speaker overlap remains a key objective for future work. The group is additionally focused on a continued ability to feed different features into the recognizer and then train the system accordingly.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email Interface: So. It was last time I saw it.Project Manager: And it is.User Interface: Okay. So,Project Manager: Okay.User Interface: {vocalsound} just move to the next slide. {vocalsound} So basically {vocalsound} want very simple, right That's the major idea, as simple as possible.Project Manager: Yeah. Yeah.User Interface: So I just look at some current designs uh on the web, of usually more complicated remote controls. And let's look at two of them because uh th even though they have many buttons they look quite simple. And in our case we just uh reject the buttons what we don't need and it become even simpler.Project Manager: Yeah.User Interface: Um. {vocalsound} So.Project Manager: And also does it uh fit well in hand Because it was uh th your wrist problem with the usage.User Interface: Yeah. Well this these uh these remotes are quite big, so go to the next page, so. We have all these buttons as you can see, but most of them, we just need the ones in the middle.Project Manager: Yeah {vocalsound}. Yeah.Industrial Designer: Yeah.User Interface: So, from the bottom or whatever is there, uh the uh the numbers and then the top, uh until the ten also, this middle part,Project Manager: Yeah. Yeah.User Interface: and on the left one is exactly the same. So it's basically more or less how we would like it, with a big volume control, big channel control, and mute and power, yeahProject Manager: Yeah.User Interface: These are the basic thing.Project Manager: So it's only the central part.User Interface: So basically, w software we will build will look more or less the same as these two.Project Manager: Yeah. With a maybe a more ergonomic design on on the bottom part.User Interface: Yeah, if you have, for example {vocalsound} {disfmarker} I think that the volume and

Summarize the discussion about functional features to include in the remote.

Industrial Designer informed the team that the standard wheel is fifty times more expensive than a push button, so it might be hard to incorporate it into the design. Project Manager was insistent that the wheel is included, however. Then, the team discussed whether to include a motion activated light or continuous light.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User Interface: So. It was last time I saw it.Project Manager: And it is.User Interface: Okay. So,Project Manager: Okay.User Interface: {vocalsound} just move to the next slide. {vocalsound} So basically {vocalsound} want very simple, right That's the major idea, as simple as possible.Project Manager: Yeah. Yeah.User Interface: So I just look at some current designs uh on the web, of usually more complicated remote controls. And let's look at two of them because uh th even though they have many buttons they look quite simple. And in our case we just uh reject the buttons what we don't need and it become even simpler.Project Manager: Yeah.User Interface: Um. {vocalsound} So.Project Manager: And also does it uh fit well in hand Because it was uh th your wrist problem with the usage.User Interface: Yeah. Well this these uh these remotes are quite big, so go to the next page, so. We have all these buttons as you can see, but most of them, we just need the ones in the middle.Project Manager: Yeah {vocalsound}. Yeah.Industrial Designer: Yeah.User Interface: So, from the bottom or whatever is there, uh the uh the numbers and then the top, uh until the ten also, this middle part,Project Manager: Yeah. Yeah.User Interface: and on the left one is exactly the same. So it's basically more or less how we would like it, with a big volume control, big channel control, and mute and power, yeahProject Manager: Yeah.User Interface: These are the basic thing.Project Manager: So it's only the central part.User Interface: So basically, w software we will build will look more or less the same as these two.Project Manager: Yeah. With a maybe a more ergonomic design on on the bottom part.User Interface: Yeah, if you have, for example {vocalsound} {disfmarker} I think that the volume and some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email

What did Industrial Design think about functional features to include in the remote

Industrial Designer thought that the wheel would be too expensive, especially considering that the remote casing would be costly. In Industrial Designer's opinion, the backlight on the push buttons added enough novelty that the wheel would not be necessary. Industrial Design thought that having a motion activated backlight would be useful, as opposed to a continuous one. The motion sensor was not too expensive, so it wouldn't be a costly addition.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email Interface: So. It was last time I saw it.Project Manager: And it is.User Interface: Okay. So,Project Manager: Okay.User Interface: {vocalsound} just move to the next slide. {vocalsound} So basically {vocalsound} want very simple, right That's the major idea, as simple as possible.Project Manager: Yeah. Yeah.User Interface: So I just look at some current designs uh on the web, of usually more complicated remote controls. And let's look at two of them because uh th even though they have many buttons they look quite simple. And in our case we just uh reject the buttons what we don't need and it become even simpler.Project Manager: Yeah.User Interface: Um. {vocalsound} So.Project Manager: And also does it uh fit well in hand Because it was uh th your wrist problem with the usage.User Interface: Yeah. Well this these uh these remotes are quite big, so go to the next page, so. We have all these buttons as you can see, but most of them, we just need the ones in the middle.Project Manager: Yeah {vocalsound}. Yeah.Industrial Designer: Yeah.User Interface: So, from the bottom or whatever is there, uh the uh the numbers and then the top, uh until the ten also, this middle part,Project Manager: Yeah. Yeah.User Interface: and on the left one is exactly the same. So it's basically more or less how we would like it, with a big volume control, big channel control, and mute and power, yeahProject Manager: Yeah.User Interface: These are the basic thing.Project Manager: So it's only the central part.User Interface: So basically, w software we will build will look more or less the same as these two.Project Manager: Yeah. With a maybe a more ergonomic design on on the bottom part.User Interface: Yeah, if you have, for example {vocalsound} {disfmarker} I think that the volume and

What did User Interface think about functional features to include in the remote

User Interface was concerned with voice activation and the light. The manufacturing division of the company already had a voice chip that they could adopt. User Interface thought that the light should be continuous since that would make the remote easier to find and that the cost of the motion sensor could be higher than expected.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email about the voice recognitionIndustrial Designer: Um that's all {vocalsound}User Interface: NoProject Manager: You received something {disfmarker}Industrial Designer: yeah. I haven't checUser Interface: Yeah. You we uh an email from the manufacturing division that they have basically a voice recognition chip already developed.Project Manager: Hmm.User Interface: Says {disfmarker} Yeah. It says that ri right now they just use it to uh to record uh answers to particular questions. But I guess it could be {disfmarker}Project Manager: And could it be adaptedUser Interface: I guess it's possible. I mean instead of recording the answers you can just uh record uh something simpler like a command.Project Manager: Okay and there can uh recognize some commands and stuffUser Interface: Yeah you reco recognize commands and you can record new commands and stuff, so if they already have it as uh as a chipProject Manager: Okay. Yeah.User Interface: then we we could use it.Project Manager: Okay maybe we can just uh listen to this presentation and then take decision later on {disfmarker} according to those news.Industrial Designer: Mm-hmm.User Interface: Okay.Industrial Designer: Yeah but I think it's yeah {disfmarker} Sorry, I haven't written my personal references. Um {vocalsound} the I I just want to mention the the problem of the the r wheels sensor which is much more expensive than any push button,Project Manager: Okay.Industrial Designer: and if we could reduce that. We we have already some good things uh with um um with the backlight of the push button.User Interface: Mm-hmm. I have a question about that actually {vocalsound}. Um, what is the purpose of the lightIndustrial Designer: Just to to make something which is uh slightly more design that uh a squarey box with a rubber {disfmarker}User Interface: Is {disfmarker}Project Manager: You can easily find the button in the dark or soUser Interface: But

Summarize the discussion about choosing a stylish fruit for remote design.

Marketing introduced market research that suggested the best remote design would be spongy and take the form of a fruit or vegetable. The initial contenders for the remote shape were banana, apple, and pear. Banana won because of its colour and easily identifiable shape.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email about the voice recognitionIndustrial Designer: Um that's all {vocalsound}User Interface: NoProject Manager: You received something {disfmarker}Industrial Designer: yeah. I haven't checUser Interface: Yeah. You we uh an email from the manufacturing division that they have basically a voice recognition chip already developed.Project Manager: Hmm.User Interface: Says {disfmarker} Yeah. It says that ri right now they just use it to uh to record uh answers to particular questions. But I guess it could be {disfmarker}Project Manager: And could it be adaptedUser Interface: I guess it's possible. I mean instead of recording the answers you can just uh record uh something simpler like a command.Project Manager: Okay and there can uh recognize some commands and stuffUser Interface: Yeah you reco recognize commands and you can record new commands and stuff, so if they already have it as uh as a chipProject Manager: Okay. Yeah.User Interface: then we we could use it.Project Manager: Okay maybe we can just uh listen to this presentation and then take decision later on {disfmarker} according to those news.Industrial Designer: Mm-hmm.User Interface: Okay.Industrial Designer: Yeah but I think it's yeah {disfmarker} Sorry, I haven't written my personal references. Um {vocalsound} the I I just want to mention the the problem of the the r wheels sensor which is much more expensive than any push button,Project Manager: Okay.Industrial Designer: and if we could reduce that. We we have already some good things uh with um um with the backlight of the push button.User Interface: Mm-hmm. I have a question about that actually {vocalsound}. Um, what is the purpose of the lightIndustrial Designer: Just to to make something which is uh slightly more design that uh a squarey box with a rubber {disfmarker}User Interface: Is {disfmarker}Project Manager: You can easily find the button in the dark or soUser Interface: But

What did Marketing think about choosing a stylish fruit for remote design

Marketing believed that the trend of fruits and vegetables that fashion watchers have detected in Milan and Paris is a good indication of what kind of style the remote should have. It could make for a fancy and technologically innovative device. Marketing thought that the pear would make a good shape because it's easy to hold and that the remote should be spongy.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email Interface: So. It was last time I saw it.Project Manager: And it is.User Interface: Okay. So,Project Manager: Okay.User Interface: {vocalsound} just move to the next slide. {vocalsound} So basically {vocalsound} want very simple, right That's the major idea, as simple as possible.Project Manager: Yeah. Yeah.User Interface: So I just look at some current designs uh on the web, of usually more complicated remote controls. And let's look at two of them because uh th even though they have many buttons they look quite simple. And in our case we just uh reject the buttons what we don't need and it become even simpler.Project Manager: Yeah.User Interface: Um. {vocalsound} So.Project Manager: And also does it uh fit well in hand Because it was uh th your wrist problem with the usage.User Interface: Yeah. Well this these uh these remotes are quite big, so go to the next page, so. We have all these buttons as you can see, but most of them, we just need the ones in the middle.Project Manager: Yeah {vocalsound}. Yeah.Industrial Designer: Yeah.User Interface: So, from the bottom or whatever is there, uh the uh the numbers and then the top, uh until the ten also, this middle part,Project Manager: Yeah. Yeah.User Interface: and on the left one is exactly the same. So it's basically more or less how we would like it, with a big volume control, big channel control, and mute and power, yeahProject Manager: Yeah.User Interface: These are the basic thing.Project Manager: So it's only the central part.User Interface: So basically, w software we will build will look more or less the same as these two.Project Manager: Yeah. With a maybe a more ergonomic design on on the bottom part.User Interface: Yeah, if you have, for example {vocalsound} {disfmarker} I think that the volume and

What did Project Manager think about choosing a stylish fruit for remote design

Project Manager supported spongy material because of its robust quality and wanted to prioritize the wheel since it differentiated their remote from competitors. Project Manager also thought that the banana would be a good choice since it will be easy to find.

Project Manager: {vocalsound} Okay.User Interface: Mm-hmm.Project Manager: So we are here for the concept design meeting. So, we will first start by summarizing the mm {vocalsound} the previous meeting and the decision we've taken. Uh I will take notes during this meeting so uh that you can uh look at my uh folder to see the summary of this meeting afterwards. So each of you will uh show us the various investigation they've done during uh previous uh hours. We'll then t take decision in concert and then uh uh we will uh define the nest {disfmarker} next task, to have {disfmarker} to be done before the next meeting. So, last time we decided to have a simple interface. We also decided to have a wheel to change channel {disfmarker} previous channel button. Channel digit uh buttons should be uh protected by plastic cover or something for the remote control to look very simple. We have also button for volume, and to switch on off the T_V_. We have also uh the lightening feature for the remote control to be easy to find, and for fast development and low cost we have decided to have no L_C_D_ no voice features. So now uh we will have three presentations. So the conceptual specification by Industrial Designer, the specification of the U_I_ by {disfmarker} or U_I_ {vocalsound}User Interface: Abdul al-Hasred is my name.Project Manager: okay. {vocalsound} And uh the last point is uh trend watching by Market Expert. So maybe we can start with uh industrial design. So this is the presentation.Industrial Designer: Uh, I_D_ you wantProject Manager: Maybe I can switch slide uh on your request.Industrial Designer: Yeah. I only v have three slides, so. I just look at the mm {disfmarker} um just this. On some web pages to find can certainly just put the electronics in a spongy thing,Industrial Designer: Yeah.User Interface: it it would work, rightProject Manager: Yeah.Industrial Designer: Yeah.User Interface: Yeah.Marketing: Mm-hmm.Project Manager: I think it is good also f to have a spongy material, yeah.User Interface: You can throw it to the television.Project Manager: Yeah, because it's robust.Marketing: Okay {vocalsound}Industrial Designer: Yeah. Me too.Marketing: It's robust, yeah.User Interface: Hey that's a cool one. We could say that if you throw it, you have a sensor, and you throw it and hits the television and turns it off.Project Manager: {vocalsound}Marketing: {vocalsound}User Interface: When it d uh takes a shock.Project Manager: YeahMarketing: {vocalsound} Not good.Project Manager: uh sorryIndustrial Designer: Ah it's okay. I know that they do that for alarm clock also.User Interface: Yeah.Marketing: An and and uh this uh you can yeah you can say that. You ca uh you can go uh beforeProject Manager: No. Yeah. BeforeMarketing: , before, yes. And you know here the more iz important aspect is the fancy look and feel, after is uh technological innovative, and after the easy to use.Project Manager: Yeah. Yeah. Yeah. I think it's innovative to use the mm the wheel because I think no one else has.Industrial Designer: Yeah.Marketing: Yeah that's why {disfmarker}Project Manager: Has itMarketing: Yeah that's why I think we have to keep that if it's possible.Project Manager: Yeah. I think it's {disfmarker} it makes it both easy and both innos innovative.Industrial Designer: Mm-hmm.Marketing: Innovative. Mm.Project Manager: So I think it's a good aspect and it should be kept.User Interface: How do we make it look cool is the question.Project Manager: Cool, fancyUser Interface: Yeah.Project Manager: We have to make it l look like a fruit or vegetable. {vocalsound}User Interface: {vocalsound}Marketing: Yeah.Project Manager: Maybe uh um {vocalsound} a colour that remember some fruit uh, {disfmarker} But in th in the dark uh {disfmarker} Yeah but is going to be always turned on, the lightProject Manager: It will be turned on when the when the user move the remote control I think, noUser Interface: But if you move it then you have it, you don't need to find it.Project Manager: Hmm.User Interface: You can see the buttons better, of course.Project Manager: Yeah. Yeah.User Interface: Yeah.Project Manager: Yeah. True.Industrial Designer: Yeah. Actually.User Interface: But if you move it then you have to have some sensor to {disfmarker} when you move it to detect your movement.Industrial Designer: As soon as you thought to move the the remote control you have the light.User Interface: Yeah, but you need another sensor for that, rightIndustrial Designer: Yeah. Again.User Interface: Yeah {vocalsound} no it's too expensive. {vocalsound}Industrial Designer: I don't think that this is really expensive, but at the end this is plenty of unexpen eh very cheap devices but uh the bill starts to be {disfmarker}User Interface: Okay. Mm. Extra. Yeah, okay. Mm. Yeah, but I expected also the wheel would be cheap but you tell me that it is very expensive so,Industrial Designer: {vocalsound} First of all I was thinking to have a a continuous lightUser Interface: yeah.Industrial Designer: and you w when t you you you you press the on button you have the light on your remote control, when you want to turn off your device {disfmarker}User Interface: Mm. Mm-hmm.Project Manager: But it can be uh battery consuming, no To have the light always onIndustrial Designer: Yeah, a little bit. A little bit.User Interface: Mm.Project Manager: Well we will discuss that after maybeIndustrial Designer: Yeah.User Interface: OkayProject Manager: the other presentations.User Interface: . So uh my one, it uh should be in the shared folder.Project Manager: Yeah.User some documentationProject Manager: Yeah.Industrial Designer: and I think a remote control is, as I s mentioned previously, you just have a a very simple chip and the mm the user interface is just done usually by push button and in our case we are using a um a wheel control. So uh uh I was looking basically for that chip, which is uh very very standard, and uh I just looked for the wheel sensor and the standard push button. And um {vocalsound} yeah we can change directly.Project Manager: Yeah.Industrial Designer: In fact I have the number of that element which is very standard for remote control. The push button are usually extremely cheap, but I just have one problem and this is related with the wheel sensor, which seems to be quite expensive.Project Manager: Okay.User Interface: Mm-hmm.Industrial Designer: And I think we if we could just talk about that if we really need a wheel sensor or if we can not {disfmarker} if if we could combine something with the push button.Project Manager: Okay.Industrial Designer: Uh a wheel sensor is fifty time the price of a a a push button.User Interface: Yeah.Project Manager: But is it a significant price on the whole remote controlUser Interface: Mm.Project Manager: Because we can afford up to twelve Euros for the price of the remote control.Industrial Designer: Yeah. YeahProject Manager: So will will will this with uh including all possible things, so buttons, wheel and the chip, be uh lower than twelve Euros to produceIndustrial Designer: I I th {vocalsound} But I don't think that uh we should {disfmarker} We should talk about uh the design of the box also which needs some money.User Interface: Yeah.Project Manager: OkayUser Interface: Also have to say {disfmarker}Industrial Designer: But {disfmarker}User Interface: Did you receive the email Interface: So. It was last time I saw it.Project Manager: And it is.User Interface: Okay. So,Project Manager: Okay.User Interface: {vocalsound} just move to the next slide. {vocalsound} So basically {vocalsound} want very simple, right That's the major idea, as simple as possible.Project Manager: Yeah. Yeah.User Interface: So I just look at some current designs uh on the web, of usually more complicated remote controls. And let's look at two of them because uh th even though they have many buttons they look quite simple. And in our case we just uh reject the buttons what we don't need and it become even simpler.Project Manager: Yeah.User Interface: Um. {vocalsound} So.Project Manager: And also does it uh fit well in hand Because it was uh th your wrist problem with the usage.User Interface: Yeah. Well this these uh these remotes are quite big, so go to the next page, so. We have all these buttons as you can see, but most of them, we just need the ones in the middle.Project Manager: Yeah {vocalsound}. Yeah.Industrial Designer: Yeah.User Interface: So, from the bottom or whatever is there, uh the uh the numbers and then the top, uh until the ten also, this middle part,Project Manager: Yeah. Yeah.User Interface: and on the left one is exactly the same. So it's basically more or less how we would like it, with a big volume control, big channel control, and mute and power, yeahProject Manager: Yeah.User Interface: These are the basic thing.Project Manager: So it's only the central part.User Interface: So basically, w software we will build will look more or less the same as these two.Project Manager: Yeah. With a maybe a more ergonomic design on on the bottom part.User Interface: Yeah, if you have, for example {vocalsound} {disfmarker} I think that the volume and

Summarize the whole meeting.

The meeting focused on the cost and design implication of including the wheel, the best way to include the light, ensuring that buttons are well-placed, and choosing a fashionable fruit as the remote's design. Project Manager reiterated that several decisions, like not having an LCD, having a wheel, and including a lighting feature, have been made in the previous meeting. Then, Industrial Designer highlighted that the wheel was expensive, though, likely still within the budget. User Interface led some discussion about placing the buttons in a way that minimizes strain for the user. Finally, Marketing informed the group that fruits and vegetables were the upcoming fashion trend. The group decided that a banana would be a good option for the design and discussed how existing priorities could be adapted to a curved design.

figure it out, then you ask.Grad C: Yeah.Grad B: OK.Professor D: But hopefully you don't ask you know, a all these things all the time.Grad B: Yeah.Professor D: Or {disfmarker} eh so, y but there's th but definitely a back - off position to asking.Grad B: Yeah. Right. Yeah.Grad C: And if no {disfmarker} no part of the system ever comes up with the idea that this could be important, no planner is ever gonna ask for it.Grad B: Yeah.Grad C: y so {disfmarker} And I like the idea that, you know, sort of {disfmarker} Jerry pushed this idea from the very beginning, that it's part of the understanding business to sort of make a good question of what's s sort of important in this general picture, what you need tGrad B: Mm - hmm.Grad C: If you wanna simulate it, for example, what parameters would you need for the simulation And, Timing, uh, uh, Length would definitely be part of it," Costs" ," Little money, some money, lots of money" Professor D: Mm - hmm.Grad C: Actually, maybe uh F {comment} uh so, F Yeah, OK. HmmGrad B: You could say" some" in there.PhD F: I must say that thi this one looks a bit strange to me. Um {disfmarker} maybe {disfmarker} It seems like appropriate if I go to Las Vegas. Well {disfmarker} but I decide k kind of how much money uh I'm willing to lose. But a I as a tourist, I'll just paying what's {disfmarker} what's more or less is required.Professor D: Well, no. I think there are {disfmarker} there're different things where you have a ch choice,Undergrad E: Mmm.Grad B: Yeah.Professor D: for example, uh this t interacts with" do am I do oh are you willing to take a taxi" Grad B: Dinner.Professor {disfmarker} this {disfmarker} this {disfmarker} intermediate level Um and sort of noticing that everything that happens here {disfmarker} let's go to our favorite endpoint one is again more or less {disfmarker} we have {disfmarker} um {disfmarker} then the situation nodes contributing to the {disfmarker} the endpoint situation node, which contributes to the endpoint and so forth. um {disfmarker} I can now sort of draw straight lines from these to here, meaning it g of course goes where the sub - S {disfmarker} everything that comes from situation, everything that comes from user goes with the sub - U, and whatever we specify for the so - called" Keith node" , or the discourse, what comes from the {disfmarker} um {disfmarker} parser, construction parser, um will contribute to the D and the ontology to the sub - O node. And um one just s sort of has to watch which {disfmarker} also final decision node so it doesn't make sense {disfmarker} t to figure out whether he wants to enter, view or approach an object if he never wants to go there in the first place. But this makes the design thing fairly simple. And um now all w that's left to do then is the CPG's, the conditional probabilities, for the likelihood of a person having enough money, actually wanting to go a place if it costs, you know this or that. And um {disfmarker} OK. and once um Bhaskara has finished his classwork that's where we're gonna end up doing. You get involved in that process too. And um {disfmarker} And for now uh the {disfmarker} the question is" How much of these decisions do we want to build in explicitly into our data collection" So {disfmarker} Um, one could {disfmarker} sort of {disfmarker} think of {disfmarker} you know as the SmartKom people have. This is sort of their standard demo dialogue, which is, you know, what the system survives and nothing but that.Grad B: Mm - hmm. Mm - hmm.Grad C: Um, we could also sor sort of have the analogen of o our sample sentences, the ideal sentences where we have complete construction coverage and, sort of, they match nicely.Grad B: Mm - hmm.Grad C: So the {disfmarker} the" How do I get to X" ,Grad B: Yeah.Grad C: you know, that's definitely gonna be uh, a major one.Grad B: Yeah. That's about six times in this little one here, so uh, {vocalsound} yeah.Grad C: Yep.Professor D: Right.Grad C:" Where is X" might be another one which is not too complicated.Grad B: Yeah. Mm - hmm.Grad C: And um" Tell me something about X." Grad B: Yeah.Grad C: And hey, that's {disfmarker} that's already covering eighty percent of the system's functionality.Professor D: Ye - Right, but it's not covering eighty percent of the intellectual interest.Grad B: Yeah.Grad C: No, we can w throw in an" Out of Film" construction if you want to, but {disfmarker}Professor D: No, no, no. Well the {disfmarker} th the thing is there's a lot that needs to be done to get this right.Grad C: OK.Professor D: OK, I th We doneGrad C: I have one bit of news.Professor D: Good.Grad C: Um, the action planner guy has wrote {disfmarker} has written a {disfmarker} a p lengthy {disfmarker} proposal on how he wants to do the action planning.Professor D: Good.Grad C: And I responded to him, also rather lengthy, how he should do the action planning. And {disfmarker}Professor D:" Action planning" meaning" Discourse Modeling" Grad C: Yes. And I tacked on a little paragraph about the fact that the whole world calls that estimates of the probabilities and stuff. But we aren't gonna do the probability stuff today. Technical stuff we'll do {disfmarker} uh {disfmarker} another day. Probably next week. But we are gonna worry about all the decisions and the things that pert that contribute to them. And we're also, sort of uh in the same process, going to work with Fey on what there should be in the dialogues. So One of the s steps that's coming up real soon is to actually get subjects uh {disfmarker} in here, and have them actually record like this. Uh record dialogues more or less. And {disfmarker} depending on what Fey sort of provokes them to say, we'll get information on different things.Grad C: Well how people phrase different intentions more or less,Professor D: So {disfmarker} Fo - v yeah people with the {disfmarker} phrase themGrad C: huhProfessor D: and so {disfmarker} Uh for, you know, Keith and people worrying about what constructions people use, uh {disfmarker} we have some i we have some ways to affect that by the way the dialogues go. So what Robert kindly did, is to lay out a table of the kinds of uh {pause} things that {disfmarker} that might come up, and, the kinds of decisions. So the uh {disfmarker} uh {disfmarker} on the left are decision nodes, and discreet values. So if {disfmarker} if we're right, you can get by with um just this middle column worth of decisions, and it's not all that many, and it's perfectly feasible technically to build belief - nets that will do that. And he has a handout.Grad C: Yeah. Maybe it was too fast plunging in there, because j we have two updates.Professor D: Yeah.Grad C: Um you can look at this if you want, these are what our person would like to enter, view or just approach the thing. Analogously the same on the object information we can see that, you know, we have sort of created these tasks before we came up with our decision nodes so there's a lot of things where we have no analogous tasks, and {pause} that may or may not be a problem. We can change the tasks slightly if we feel that we should have data for e sort of for every decision node so {disfmarker} trying to im um {disfmarker} implant the intention of going to a place now, going to a place later on the same tour, or trying to plant the intention of going sometime on the next tour, or the next day or whenever.Professor D: Right, right.Grad C: But I think that might be overdoing it a little.Professor D: So {disfmarker} Yeah. So let me pop up a level. And uh s s make sure that we're all oriented the same. So What we're gonna do today is two related things. Uh one of them is to work on the semantics of the belief - net which is going to be the main inference engine for thi the system uh making decisions. And decisions are going to turn out to be parameter choices for calls on other modules. so f the natural language understanding thing is uh, we think gonna only have to choose parameters, but You know, a fairly large set of parameters. So to do that, we need to do two things. One of which is figure out what all the choices are, which we've done a fair amount. Then we need to figure out what influences its choices and finally we have to do some technical work on the actual belief relations and presumably

What was the proposed structure of the belief net.

The team discussed that the organisation of the intermediate nodes of the belief-net and their properties is almost complete, although no conditional probabilities have been inserted yet. These nodes represent decisions that will function as parameters to action calls in the system. Their values will either be inferred from the user-system interaction, or -as a last resort- requested directly from the user.

estimates of the probabilities and stuff. But we aren't gonna do the probability stuff today. Technical stuff we'll do {disfmarker} uh {disfmarker} another day. Probably next week. But we are gonna worry about all the decisions and the things that pert that contribute to them. And we're also, sort of uh in the same process, going to work with Fey on what there should be in the dialogues. So One of the s steps that's coming up real soon is to actually get subjects uh {disfmarker} in here, and have them actually record like this. Uh record dialogues more or less. And {disfmarker} depending on what Fey sort of provokes them to say, we'll get information on different things.Grad C: Well how people phrase different intentions more or less,Professor D: So {disfmarker} Fo - v yeah people with the {disfmarker} phrase themGrad C: huhProfessor D: and so {disfmarker} Uh for, you know, Keith and people worrying about what constructions people use, uh {disfmarker} we have some i we have some ways to affect that by the way the dialogues go. So what Robert kindly did, is to lay out a table of the kinds of uh {pause} things that {disfmarker} that might come up, and, the kinds of decisions. So the uh {disfmarker} uh {disfmarker} on the left are decision nodes, and discreet values. So if {disfmarker} if we're right, you can get by with um just this middle column worth of decisions, and it's not all that many, and it's perfectly feasible technically to build belief - nets that will do that. And he has a handout.Grad C: Yeah. Maybe it was too fast plunging in there, because j we have two updates.Professor D: Yeah.Grad C: Um you can look at this if you want, these are what our {disfmarker} this {disfmarker} this {disfmarker} intermediate level Um and sort of noticing that everything that happens here {disfmarker} let's go to our favorite endpoint one is again more or less {disfmarker} we have {disfmarker} um {disfmarker} then the situation nodes contributing to the {disfmarker} the endpoint situation node, which contributes to the endpoint and so forth. um {disfmarker} I can now sort of draw straight lines from these to here, meaning it g of course goes where the sub - S {disfmarker} everything that comes from situation, everything that comes from user goes with the sub - U, and whatever we specify for the so - called" Keith node" , or the discourse, what comes from the {disfmarker} um {disfmarker} parser, construction parser, um will contribute to the D and the ontology to the sub - O node. And um one just s sort of has to watch which {disfmarker} also final decision node so it doesn't make sense {disfmarker} t to figure out whether he wants to enter, view or approach an object if he never wants to go there in the first place. But this makes the design thing fairly simple. And um now all w that's left to do then is the CPG's, the conditional probabilities, for the likelihood of a person having enough money, actually wanting to go a place if it costs, you know this or that. And um {disfmarker} OK. and once um Bhaskara has finished his classwork that's where we're gonna end up doing. You get involved in that process too. And um {disfmarker} And for now uh the {disfmarker} the question is" How much of these decisions do we want to build in explicitly into our data collection" So {disfmarker} Um, one could {disfmarker} sort of {disfmarker} think of {disfmarker} you know person would like to enter, view or just approach the thing. Analogously the same on the object information we can see that, you know, we have sort of created these tasks before we came up with our decision nodes so there's a lot of things where we have no analogous tasks, and {pause} that may or may not be a problem. We can change the tasks slightly if we feel that we should have data for e sort of for every decision node so {disfmarker} trying to im um {disfmarker} implant the intention of going to a place now, going to a place later on the same tour, or trying to plant the intention of going sometime on the next tour, or the next day or whenever.Professor D: Right, right.Grad C: But I think that might be overdoing it a little.Professor D: So {disfmarker} Yeah. So let me pop up a level. And uh s s make sure that we're all oriented the same. So What we're gonna do today is two related things. Uh one of them is to work on the semantics of the belief - net which is going to be the main inference engine for thi the system uh making decisions. And decisions are going to turn out to be parameter choices for calls on other modules. so f the natural language understanding thing is uh, we think gonna only have to choose parameters, but You know, a fairly large set of parameters. So to do that, we need to do two things. One of which is figure out what all the choices are, which we've done a fair amount. Then we need to figure out what influences its choices and finally we have to do some technical work on the actual belief relations and presumably listen to the beginning part and the person was just sort of reading off her script or something. And.Grad C: Oh, OK. That was the first subject.Professor D: Yeah.Grad B: Yeah.Professor D: First one wasn't very good.Grad B: Yeah.Grad C: Yeah.Grad B: So um, I {disfmarker}Grad C: Um, it is {disfmarker} already with this it got pretty {disfmarker} with this setup and that particular subject it got pretty complex.Undergrad E: Although {disfmarker}Grad B: Mm - hmm.Grad C: Maybe {disfmarker} I suggest we make some fine tuning of these, get {disfmarker} sort of {disfmarker} run through ten or so subjectsGrad B: Mm - hmm.Grad C: and then take a breather, and see whether we wanna make it more complex or not, depending on what {disfmarker} what sort of results we're getting.Grad B: Right. Yeah. It {disfmarker} In fact, um, I am just you know {disfmarker} today, next couple days gonna start really diving into this data. I've basically looked at one of the files {disfmarker} you know one of these {disfmarker} l y y y you gave me those dozens of files and I looked at one of them which was about ten sentences, found fifteen, twenty different construction types that we would have to look for and so on and like," alright, well, let's start here." Um. So I haven't really gone into the, you know {disfmarker} looked at all of the stuff that's going on. So I don't really {disfmarker} Right, I mean, once I start doing that I'll have more to say about this kind of thing.Professor D: OK.Grad C: And y and always {disfmarker}Professor D: But well th but you did say something important, which is that um you can probably keep yourself fairly well occupied uh {disfmarker} with the simple cases for quite a while.Grad B: as the SmartKom people have. This is sort of their standard demo dialogue, which is, you know, what the system survives and nothing but that.Grad B: Mm - hmm. Mm - hmm.Grad C: Um, we could also sor sort of have the analogen of o our sample sentences, the ideal sentences where we have complete construction coverage and, sort of, they match nicely.Grad B: Mm - hmm.Grad C: So the {disfmarker} the" How do I get to X" ,Grad B: Yeah.Grad C: you know, that's definitely gonna be uh, a major one.Grad B: Yeah. That's about six times in this little one here, so uh, {vocalsound} yeah.Grad C: Yep.Professor D: Right.Grad C:" Where is X" might be another one which is not too complicated.Grad B: Yeah. Mm - hmm.Grad C: And um" Tell me something about X." Grad B: Yeah.Grad C: And hey, that's {disfmarker} that's already covering eighty percent of the system's functionality.Professor D: Ye - Right, but it's not covering eighty percent of the intellectual interest.Grad B: Yeah.Grad C: No, we can w throw in an" Out of Film" construction if you want to, but {disfmarker}Professor D: No, no, no. Well the {disfmarker} th the thing is there's a lot that needs to be done to get this right.Grad C: OK.Professor D: OK, I th We doneGrad C: I have one bit of news.Professor D: Good.Grad C: Um, the action planner guy has wrote {disfmarker} has written a {disfmarker} a p lengthy {disfmarker} proposal on how he wants to do the action planning.Professor D: Good.Grad C: And I responded to him, also rather lengthy, how he should do the action planning. And {disfmarker}Professor D:" Action planning" meaning" Discourse Modeling" Grad C: Yes. And I tacked on a little paragraph about the fact that the whole world calls that

What are the key features of the intermediate nodes

A detailed diagram of the EVA belief-net was presented and some of the intermediate nodes and their properties were discussed in depth. Some of the key features and properties are:" Go-there" , which is binary, and defined by the user, situation, ontology and discourse models;" timing" (current/next tour);" reason" (business, sight-seeing, socialising);" transport" ;" length of tour" ;" costs" ;" entity" (open, accessible) etc.

estimates of the probabilities and stuff. But we aren't gonna do the probability stuff today. Technical stuff we'll do {disfmarker} uh {disfmarker} another day. Probably next week. But we are gonna worry about all the decisions and the things that pert that contribute to them. And we're also, sort of uh in the same process, going to work with Fey on what there should be in the dialogues. So One of the s steps that's coming up real soon is to actually get subjects uh {disfmarker} in here, and have them actually record like this. Uh record dialogues more or less. And {disfmarker} depending on what Fey sort of provokes them to say, we'll get information on different things.Grad C: Well how people phrase different intentions more or less,Professor D: So {disfmarker} Fo - v yeah people with the {disfmarker} phrase themGrad C: huhProfessor D: and so {disfmarker} Uh for, you know, Keith and people worrying about what constructions people use, uh {disfmarker} we have some i we have some ways to affect that by the way the dialogues go. So what Robert kindly did, is to lay out a table of the kinds of uh {pause} things that {disfmarker} that might come up, and, the kinds of decisions. So the uh {disfmarker} uh {disfmarker} on the left are decision nodes, and discreet values. So if {disfmarker} if we're right, you can get by with um just this middle column worth of decisions, and it's not all that many, and it's perfectly feasible technically to build belief - nets that will do that. And he has a handout.Grad C: Yeah. Maybe it was too fast plunging in there, because j we have two updates.Professor D: Yeah.Grad C: Um you can look at this if you want, these are what our {disfmarker} this {disfmarker} this {disfmarker} intermediate level Um and sort of noticing that everything that happens here {disfmarker} let's go to our favorite endpoint one is again more or less {disfmarker} we have {disfmarker} um {disfmarker} then the situation nodes contributing to the {disfmarker} the endpoint situation node, which contributes to the endpoint and so forth. um {disfmarker} I can now sort of draw straight lines from these to here, meaning it g of course goes where the sub - S {disfmarker} everything that comes from situation, everything that comes from user goes with the sub - U, and whatever we specify for the so - called" Keith node" , or the discourse, what comes from the {disfmarker} um {disfmarker} parser, construction parser, um will contribute to the D and the ontology to the sub - O node. And um one just s sort of has to watch which {disfmarker} also final decision node so it doesn't make sense {disfmarker} t to figure out whether he wants to enter, view or approach an object if he never wants to go there in the first place. But this makes the design thing fairly simple. And um now all w that's left to do then is the CPG's, the conditional probabilities, for the likelihood of a person having enough money, actually wanting to go a place if it costs, you know this or that. And um {disfmarker} OK. and once um Bhaskara has finished his classwork that's where we're gonna end up doing. You get involved in that process too. And um {disfmarker} And for now uh the {disfmarker} the question is" How much of these decisions do we want to build in explicitly into our data collection" So {disfmarker} Um, one could {disfmarker} sort of {disfmarker} think of {disfmarker} you know Yeah.Professor D: Although, obviously th so {disfmarker} so that sa s does suggest that {disfmarker} Uh, now, I have looked at all the data, and it's pre it's actually at least to an amateur, quite redundant.Grad B: Yeah, Yeah.Professor D: That {disfmarker} that it was {disfmarker} it was very stylized, and quite a lot of people said more or less the same thing.Grad B: I um {disfmarker} I did sort of scan it at first and noticed that, and then looked in detail at one of them.Professor D: Yeah.Grad B: But yeah, yeah I noticed that, too.Professor D: So, we {disfmarker} we {disfmarker} we wanna do more than that.Grad C: And with this we're getting more. No question.Professor D: OK. Right. So {disfmarker}Grad C: uh w do we wanna get going beyond more, which is sort of the {disfmarker}Professor D: Well, OK, so let's {disfmarker} let's take {disfmarker} let's I {disfmarker} I think your suggestion is good, which is we'll do a b uh {disfmarker} a batch. OK. And, uh, Fey, How long is it gonna be till you have ten subjects Couple days Or thr f a A week Or {disfmarker} I don't {disfmarker} I don't have a feel for thUndergrad E: Um {disfmarker} I can {disfmarker} Yeah, I mean I s I think can probably schedule ten people, uh, whenever.Professor D: Well, it's {disfmarker} it's up to you, I mean I j I {disfmarker} uh e We don't have any huge time pressure. It's just {disfmarker} when you have tUndergrad E: How long will it beProfessor D: Yeah.Undergrad E: Um {disfmarker} I {disfmarker} I would say maybe two weeks.Professor D: Oh, OK. So let's do this. Let's plan next Monday, OK, to have a review of what we have so far.Grad C: This means audio, but {disfmarker}Professor D: we'll sneak them into the collection. We're not gonna do much statistical stuff with it.Professor D: We don't have enough.Grad C: No. But it seems like since we {disfmarker} since we are getting towards uh subject {disfmarker} uh fifty subjects and if we can keep it up um to a {disfmarker} uh {disfmarker} sort of five four - ish per week rate, we may even reach the one hundred before Fey t takes off to Chicago.Undergrad E: That means that one hundred people have to be interested.Grad B: Good luck.Undergrad E: Yeah.Professor D: Well, um, these are all f people off campus s from campus so far,Undergrad E: Yeah.Professor D: rightUndergrad E: Yeah.Professor D: So we {disfmarker} yeah we don't know how many we can get next door at the {disfmarker} uh shelter for example.Grad B: Hmm.Professor D: Uh for ten bucks, probably quite a few.Grad B: Yeah. That's right.Professor D: Yeah. So, alright, so let's go {disfmarker} let's go back then, to the {disfmarker} the chart with all the decisions and stuff, and see how we're doing.Grad C: Yep.Professor D: Do {disfmarker} do people think that, you know this is {disfmarker} is gonna {disfmarker} um cover what we need, or should we be thinking about moreGrad C: Okay, in terms of decision nodes I mean, Go - there is {disfmarker} is a yes or no.Professor D: Yep.Grad C: RightGrad B: Mm - hmm.Professor D: Yep.Grad C: I'm also interested in th in this" property" uh line here, so if you look at {disfmarker} sorry, look at that um, timing was um {disfmarker} I have these three. Do we need a final differentiation there Now, later on the same tour, sometimes on the next tour.Grad B: What's this idea of" next tour" I mean {disfmarker}Grad C: It's sort of listen to the beginning part and the person was just sort of reading off her script or something. And.Grad C: Oh, OK. That was the first subject.Professor D: Yeah.Grad B: Yeah.Professor D: First one wasn't very good.Grad B: Yeah.Grad C: Yeah.Grad B: So um, I {disfmarker}Grad C: Um, it is {disfmarker} already with this it got pretty {disfmarker} with this setup and that particular subject it got pretty complex.Undergrad E: Although {disfmarker}Grad B: Mm - hmm.Grad C: Maybe {disfmarker} I suggest we make some fine tuning of these, get {disfmarker} sort of {disfmarker} run through ten or so subjectsGrad B: Mm - hmm.Grad C: and then take a breather, and see whether we wanna make it more complex or not, depending on what {disfmarker} what sort of results we're getting.Grad B: Right. Yeah. It {disfmarker} In fact, um, I am just you know {disfmarker} today, next couple days gonna start really diving into this data. I've basically looked at one of the files {disfmarker} you know one of these {disfmarker} l y y y you gave me those dozens of files and I looked at one of them which was about ten sentences, found fifteen, twenty different construction types that we would have to look for and so on and like," alright, well, let's start here." Um. So I haven't really gone into the, you know {disfmarker} looked at all of the stuff that's going on. So I don't really {disfmarker} Right, I mean, once I start doing that I'll have more to say about this kind of thing.Professor D: OK.Grad C: And y and always {disfmarker}Professor D: But well th but you did say something important, which is that um you can probably keep yourself fairly well occupied uh {disfmarker} with the simple cases for quite a while.Grad B:

What was said about the data collection participants

There are already 30 subjects lined up and more are expected to be recruited off campus. It was agreed that making subjects select from categories of tasks, such as" big place" ," service" , etc. could provide a better range of data. The duration of each dialogue will probably be no more than 10 minutes.

estimates of the probabilities and stuff. But we aren't gonna do the probability stuff today. Technical stuff we'll do {disfmarker} uh {disfmarker} another day. Probably next week. But we are gonna worry about all the decisions and the things that pert that contribute to them. And we're also, sort of uh in the same process, going to work with Fey on what there should be in the dialogues. So One of the s steps that's coming up real soon is to actually get subjects uh {disfmarker} in here, and have them actually record like this. Uh record dialogues more or less. And {disfmarker} depending on what Fey sort of provokes them to say, we'll get information on different things.Grad C: Well how people phrase different intentions more or less,Professor D: So {disfmarker} Fo - v yeah people with the {disfmarker} phrase themGrad C: huhProfessor D: and so {disfmarker} Uh for, you know, Keith and people worrying about what constructions people use, uh {disfmarker} we have some i we have some ways to affect that by the way the dialogues go. So what Robert kindly did, is to lay out a table of the kinds of uh {pause} things that {disfmarker} that might come up, and, the kinds of decisions. So the uh {disfmarker} uh {disfmarker} on the left are decision nodes, and discreet values. So if {disfmarker} if we're right, you can get by with um just this middle column worth of decisions, and it's not all that many, and it's perfectly feasible technically to build belief - nets that will do that. And he has a handout.Grad C: Yeah. Maybe it was too fast plunging in there, because j we have two updates.Professor D: Yeah.Grad C: Um you can look at this if you want, these are what our {disfmarker} this {disfmarker} this {disfmarker} intermediate level Um and sort of noticing that everything that happens here {disfmarker} let's go to our favorite endpoint one is again more or less {disfmarker} we have {disfmarker} um {disfmarker} then the situation nodes contributing to the {disfmarker} the endpoint situation node, which contributes to the endpoint and so forth. um {disfmarker} I can now sort of draw straight lines from these to here, meaning it g of course goes where the sub - S {disfmarker} everything that comes from situation, everything that comes from user goes with the sub - U, and whatever we specify for the so - called" Keith node" , or the discourse, what comes from the {disfmarker} um {disfmarker} parser, construction parser, um will contribute to the D and the ontology to the sub - O node. And um one just s sort of has to watch which {disfmarker} also final decision node so it doesn't make sense {disfmarker} t to figure out whether he wants to enter, view or approach an object if he never wants to go there in the first place. But this makes the design thing fairly simple. And um now all w that's left to do then is the CPG's, the conditional probabilities, for the likelihood of a person having enough money, actually wanting to go a place if it costs, you know this or that. And um {disfmarker} OK. and once um Bhaskara has finished his classwork that's where we're gonna end up doing. You get involved in that process too. And um {disfmarker} And for now uh the {disfmarker} the question is" How much of these decisions do we want to build in explicitly into our data collection" So {disfmarker} Um, one could {disfmarker} sort of {disfmarker} think of {disfmarker} you know as the SmartKom people have. This is sort of their standard demo dialogue, which is, you know, what the system survives and nothing but that.Grad B: Mm - hmm. Mm - hmm.Grad C: Um, we could also sor sort of have the analogen of o our sample sentences, the ideal sentences where we have complete construction coverage and, sort of, they match nicely.Grad B: Mm - hmm.Grad C: So the {disfmarker} the" How do I get to X" ,Grad B: Yeah.Grad C: you know, that's definitely gonna be uh, a major one.Grad B: Yeah. That's about six times in this little one here, so uh, {vocalsound} yeah.Grad C: Yep.Professor D: Right.Grad C:" Where is X" might be another one which is not too complicated.Grad B: Yeah. Mm - hmm.Grad C: And um" Tell me something about X." Grad B: Yeah.Grad C: And hey, that's {disfmarker} that's already covering eighty percent of the system's functionality.Professor D: Ye - Right, but it's not covering eighty percent of the intellectual interest.Grad B: Yeah.Grad C: No, we can w throw in an" Out of Film" construction if you want to, but {disfmarker}Professor D: No, no, no. Well the {disfmarker} th the thing is there's a lot that needs to be done to get this right.Grad C: OK.Professor D: OK, I th We doneGrad C: I have one bit of news.Professor D: Good.Grad C: Um, the action planner guy has wrote {disfmarker} has written a {disfmarker} a p lengthy {disfmarker} proposal on how he wants to do the action planning.Professor D: Good.Grad C: And I responded to him, also rather lengthy, how he should do the action planning. And {disfmarker}Professor D:" Action planning" meaning" Discourse Modeling" Grad C: Yes. And I tacked on a little paragraph about the fact that the whole world calls that has CPT's and, you know, tries to infer this from various kinds of information. And Fey is going to start collecting data, and we're gonna start thinking a about {disfmarker} uh {disfmarker} what constructions we want to elicit. And then w go it may iterate on uh, further data collection to elicit {disfmarker}Grad B: D Do you mean {disfmarker} Do you mean eliciting particular constructions Or do you mean like what kinds of things we want to get people talking about Semantically speaking, ehProfessor D: Well, yes.Grad B: OK.Professor D: Both. Uh, and {disfmarker} Though for us, constructions are primarily semantic, rightGrad B: Right. Sure.Professor D: And {disfmarker} And so {disfmarker} uh {disfmarker}Grad B: I mean from my point of view I'm {disfmarker} I'm trying to care about the syntax, so you know {disfmarker}Professor D: Well that too,Grad B: OK.Professor D: but um {disfmarker} You know if th if we in {disfmarker} if we you know, make sure that we get them talking about temporal order.Grad B: Yeah.Professor D: OK, that would be great and if th if they use prepositional phrases or subordinate clauses or whatever,Grad B: Mm - hmm. Right. OK.Professor D: um {disfmarker} W You know, whatever form they use is fine.Grad B: OK.Professor D: But I {disfmarker} I think that probably we're gonna try to look at it as you know, s what semantic constructions d do we {disfmarker} do we want them to uh do direcGrad B: OK.Professor D: you know, um," Caused motion" , I don't know, something like that.Grad B: OK.Professor D: Uh But, Eh - uh this is actually a conversation you and I have to have about your thesis fantasies, and how all this fits into that.Grad B: Got it. Yeah. Uh Yeah. OK.Professor D: But uh {disfmarker}Grad C: Well, I we'll sneak them into the collection. We're not gonna do much statistical stuff with it.Professor D: We don't have enough.Grad C: No. But it seems like since we {disfmarker} since we are getting towards uh subject {disfmarker} uh fifty subjects and if we can keep it up um to a {disfmarker} uh {disfmarker} sort of five four - ish per week rate, we may even reach the one hundred before Fey t takes off to Chicago.Undergrad E: That means that one hundred people have to be interested.Grad B: Good luck.Undergrad E: Yeah.Professor D: Well, um, these are all f people off campus s from campus so far,Undergrad E: Yeah.Professor D: rightUndergrad E: Yeah.Professor D: So we {disfmarker} yeah we don't know how many we can get next door at the {disfmarker} uh shelter for example.Grad B: Hmm.Professor D: Uh for ten bucks, probably quite a few.Grad B: Yeah. That's right.Professor D: Yeah. So, alright, so let's go {disfmarker} let's go back then, to the {disfmarker} the chart with all the decisions and stuff, and see how we're doing.Grad C: Yep.Professor D: Do {disfmarker} do people think that, you know this is {disfmarker} is gonna {disfmarker} um cover what we need, or should we be thinking about moreGrad C: Okay, in terms of decision nodes I mean, Go - there is {disfmarker} is a yes or no.Professor D: Yep.Grad C: RightGrad B: Mm - hmm.Professor D: Yep.Grad C: I'm also interested in th in this" property" uh line here, so if you look at {disfmarker} sorry, look at that um, timing was um {disfmarker} I have these three. Do we need a final differentiation there Now, later on the same tour, sometimes on the next tour.Grad B: What's this idea of" next tour" I mean {disfmarker}Grad C: It's sort of

What is the routine for data collection

The data collection that will provide relevant dialogues is moving along, with thirty subjects already lined up. They will be given a reading task, which will include some german proper names, and a series of tasks from the tourist domain to choose from. In order to get directions, they will then communicate with a computer system and a human operator, using a sketchy map as an aid. A different set of data are already available from the SmartKom system and similar sources.

presumably estimates of the probabilities and stuff. But we aren't gonna do the probability stuff today. Technical stuff we'll do {disfmarker} uh {disfmarker} another day. Probably next week. But we are gonna worry about all the decisions and the things that pert that contribute to them. And we're also, sort of uh in the same process, going to work with Fey on what there should be in the dialogues. So One of the s steps that's coming up real soon is to actually get subjects uh {disfmarker} in here, and have them actually record like this. Uh record dialogues more or less. And {disfmarker} depending on what Fey sort of provokes them to say, we'll get information on different things.Grad C: Well how people phrase different intentions more or less,Professor D: So {disfmarker} Fo - v yeah people with the {disfmarker} phrase themGrad C: huhProfessor D: and so {disfmarker} Uh for, you know, Keith and people worrying about what constructions people use, uh {disfmarker} we have some i we have some ways to affect that by the way the dialogues go. So what Robert kindly did, is to lay out a table of the kinds of uh {pause} things that {disfmarker} that might come up, and, the kinds of decisions. So the uh {disfmarker} uh {disfmarker} on the left are decision nodes, and discreet values. So if {disfmarker} if we're right, you can get by with um just this middle column worth of decisions, and it's not all that many, and it's perfectly feasible technically to build belief - nets that will do that. And he has a handout.Grad C: Yeah. Maybe it was too fast plunging in there, because j we have two updates.Professor D: Yeah.Grad C: Um you can look at this if you want, these are what and we'll sneak them into the collection. We're not gonna do much statistical stuff with it.Professor D: We don't have enough.Grad C: No. But it seems like since we {disfmarker} since we are getting towards uh subject {disfmarker} uh fifty subjects and if we can keep it up um to a {disfmarker} uh {disfmarker} sort of five four - ish per week rate, we may even reach the one hundred before Fey t takes off to Chicago.Undergrad E: That means that one hundred people have to be interested.Grad B: Good luck.Undergrad E: Yeah.Professor D: Well, um, these are all f people off campus s from campus so far,Undergrad E: Yeah.Professor D: rightUndergrad E: Yeah.Professor D: So we {disfmarker} yeah we don't know how many we can get next door at the {disfmarker} uh shelter for example.Grad B: Hmm.Professor D: Uh for ten bucks, probably quite a few.Grad B: Yeah. That's right.Professor D: Yeah. So, alright, so let's go {disfmarker} let's go back then, to the {disfmarker} the chart with all the decisions and stuff, and see how we're doing.Grad C: Yep.Professor D: Do {disfmarker} do people think that, you know this is {disfmarker} is gonna {disfmarker} um cover what we need, or should we be thinking about moreGrad C: Okay, in terms of decision nodes I mean, Go - there is {disfmarker} is a yes or no.Professor D: Yep.Grad C: RightGrad B: Mm - hmm.Professor D: Yep.Grad C: I'm also interested in th in this" property" uh line here, so if you look at {disfmarker} sorry, look at that um, timing was um {disfmarker} I have these three. Do we need a final differentiation there Now, later on the same tour, sometimes on the next tour.Grad B: What's this idea of" next tour" I mean {disfmarker}Grad C: It's sort {disfmarker} as the SmartKom people have. This is sort of their standard demo dialogue, which is, you know, what the system survives and nothing but that.Grad B: Mm - hmm. Mm - hmm.Grad C: Um, we could also sor sort of have the analogen of o our sample sentences, the ideal sentences where we have complete construction coverage and, sort of, they match nicely.Grad B: Mm - hmm.Grad C: So the {disfmarker} the" How do I get to X" ,Grad B: Yeah.Grad C: you know, that's definitely gonna be uh, a major one.Grad B: Yeah. That's about six times in this little one here, so uh, {vocalsound} yeah.Grad C: Yep.Professor D: Right.Grad C:" Where is X" might be another one which is not too complicated.Grad B: Yeah. Mm - hmm.Grad C: And um" Tell me something about X." Grad B: Yeah.Grad C: And hey, that's {disfmarker} that's already covering eighty percent of the system's functionality.Professor D: Ye - Right, but it's not covering eighty percent of the intellectual interest.Grad B: Yeah.Grad C: No, we can w throw in an" Out of Film" construction if you want to, but {disfmarker}Professor D: No, no, no. Well the {disfmarker} th the thing is there's a lot that needs to be done to get this right.Grad C: OK.Professor D: OK, I th We doneGrad C: I have one bit of news.Professor D: Good.Grad C: Um, the action planner guy has wrote {disfmarker} has written a {disfmarker} a p lengthy {disfmarker} proposal on how he wants to do the action planning.Professor D: Good.Grad C: And I responded to him, also rather lengthy, how he should do the action planning. And {disfmarker}Professor D:" Action planning" meaning" Discourse Modeling" Grad C: Yes. And I tacked on a little paragraph about the fact that the whole world calls um, has CPT's and, you know, tries to infer this from various kinds of information. And Fey is going to start collecting data, and we're gonna start thinking a about {disfmarker} uh {disfmarker} what constructions we want to elicit. And then w go it may iterate on uh, further data collection to elicit {disfmarker}Grad B: D Do you mean {disfmarker} Do you mean eliciting particular constructions Or do you mean like what kinds of things we want to get people talking about Semantically speaking, ehProfessor D: Well, yes.Grad B: OK.Professor D: Both. Uh, and {disfmarker} Though for us, constructions are primarily semantic, rightGrad B: Right. Sure.Professor D: And {disfmarker} And so {disfmarker} uh {disfmarker}Grad B: I mean from my point of view I'm {disfmarker} I'm trying to care about the syntax, so you know {disfmarker}Professor D: Well that too,Grad B: OK.Professor D: but um {disfmarker} You know if th if we in {disfmarker} if we you know, make sure that we get them talking about temporal order.Grad B: Yeah.Professor D: OK, that would be great and if th if they use prepositional phrases or subordinate clauses or whatever,Grad B: Mm - hmm. Right. OK.Professor D: um {disfmarker} W You know, whatever form they use is fine.Grad B: OK.Professor D: But I {disfmarker} I think that probably we're gonna try to look at it as you know, s what semantic constructions d do we {disfmarker} do we want them to uh do direcGrad B: OK.Professor D: you know, um," Caused motion" , I don't know, something like that.Grad B: OK.Professor D: Uh But, Eh - uh this is actually a conversation you and I have to have about your thesis fantasies, and how all this fits into that.Grad B: Got it. Yeah. Uh Yeah. OK.Professor D: But uh {disfmarker}Grad C: Well, B: Yeah.Professor D: Although, obviously th so {disfmarker} so that sa s does suggest that {disfmarker} Uh, now, I have looked at all the data, and it's pre it's actually at least to an amateur, quite redundant.Grad B: Yeah, Yeah.Professor D: That {disfmarker} that it was {disfmarker} it was very stylized, and quite a lot of people said more or less the same thing.Grad B: I um {disfmarker} I did sort of scan it at first and noticed that, and then looked in detail at one of them.Professor D: Yeah.Grad B: But yeah, yeah I noticed that, too.Professor D: So, we {disfmarker} we {disfmarker} we wanna do more than that.Grad C: And with this we're getting more. No question.Professor D: OK. Right. So {disfmarker}Grad C: uh w do we wanna get going beyond more, which is sort of the {disfmarker}Professor D: Well, OK, so let's {disfmarker} let's take {disfmarker} let's I {disfmarker} I think your suggestion is good, which is we'll do a b uh {disfmarker} a batch. OK. And, uh, Fey, How long is it gonna be till you have ten subjects Couple days Or thr f a A week Or {disfmarker} I don't {disfmarker} I don't have a feel for thUndergrad E: Um {disfmarker} I can {disfmarker} Yeah, I mean I s I think can probably schedule ten people, uh, whenever.Professor D: Well, it's {disfmarker} it's up to you, I mean I j I {disfmarker} uh e We don't have any huge time pressure. It's just {disfmarker} when you have tUndergrad E: How long will it beProfessor D: Yeah.Undergrad E: Um {disfmarker} I {disfmarker} I would say maybe two weeks.Professor D: Oh, OK. So let's do this. Let's plan next Monday, OK, to have a review of what we have so far.Grad C: This means audio, but {disfmarker}Professor

What was the focus of the meeting

The main focus of the meeting was firstly on the structure of the belief-net, its decision nodes and the parameters that influence them, and secondly, on the design of the data collection tasks. For the latter, there are already 30 subjects lined up and more are expected to be recruited off campus. Finally, as to the semantic and syntactic constructions, work will start with more general and brief descriptions, before moving to exhaustive analysis of at least a subset. Similarly, the construction parser that is to be built within a year is expected to be relatively basic, yet robust.

really easy.Marketing: Okay.Project Manager: This is to take the {disfmarker} just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be {disfmarker} it's very clear for everyone, I suppose. So I'll take this out. {vocalsound} Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. {vocalsound} Well, {gap} gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first. {vocalsound}User Interface: {vocalsound} The creative geniusIndustrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: Thank you very much.Project Manager: So, draw us your favourite animal.User Interface: {vocalsound} Well, I'm more into the technical aspects of drawing,Industrial Designer: {vocalsound}User Interface: so I'm not really good at drawing animals,Project Manager: Draw us a technical animal.User Interface: but uh the animal which I {gap} {disfmarker} Oh.Project Manager: Yeah, it's still erasing.User Interface: {vocalsound} Pen.Marketing: {vocalsound}User Interface: Uh format. Else my animal will be like king-size. I pretty much like {vocalsound} a dolphin, because of its uh its freedom basically. Let's see. A head. {gap} actually worked with this. It's like uh it's a very {disfmarker} Uh high-tech.Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Bit low-responsive though.Project Manager: {vocalsound} So that's what we don't want.User Interface: Prefer pen and paper.Project Manager: We want a high-responsive product. So {disfmarker} It looks more like nuclear bomb.Marketing: {vocalsound} Very nice dolphin.User Interface: It in clothes and interior design. That's why our product will always fit in your home. So apparently we need to {vocalsound} um be very at um very open to what's currently hot in the market. So that's what you need to do to bring us the latest info and what people want.Marketing: Yeah. Yeah.Project Manager: So {disfmarker} So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.Marketing: Yeah.Project Manager: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about {disfmarker} So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we {disfmarker} everybody can present their uh their views and everything, so to help with these, you have {disfmarker} we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's {disfmarker} actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the {disfmarker} take {gap} here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just {vocalsound} either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be Project Manager: Okay, good morning. This is our first team meeting.User Interface: Good day.Marketing: Morning.Industrial Designer: Morning.Project Manager: I'll be your Project Manager for today, for this project. My name is Mark {gap} will be giving this presentation for you to kick the project off. {vocalsound} That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean {disfmarker} Let's start with you, can you introduce yourself You're our Marketing Expert.Marketing: Yes. {vocalsound} Um my name is Dirk, Dirk Meinfeld. Um I will be uh {gap} Pr Project {disfmarker} the Marketing Expert. And I will see what the user wants and uh what we can do uh with the new produ project {disfmarker} product. {vocalsound}Project Manager: Okay, excellent. And you are User Interface {disfmarker}User Interface: Nick Broer,Project Manager: Yeah.User Interface: User Interface Designer. I'm going to uh look at the technical design from the uh user point of view.Project Manager: Excellent. Okay.Industrial Designer: My name is Xavier Juergens, I'm the Industrial Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second is what is uh the apparatus made of,Marketing: Hmm.Industrial Designer: and the third is what should it look like.Project Manager: What should it look like Okay.Marketing: Hmm.Project Manager: Oh, let's kick it off. Oh, there we go. So, our new project is about {disfmarker} we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. {disfmarker} I think well it sums up what we need to do. It's We're inspired by latest fashion, not only electronics, but also the latest trends uh motto and all.Marketing: But {disfmarker}User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with.Marketing: Yeah.User Interface: No rational changes or whatever,'cause it {disfmarker} revolutionary changes,Project Manager: Okay, so very intuitive design, I guess.User Interface: yes. {vocalsound} Uh we might have to consider other design aspects of our product. So that was something I wanted to add,Project Manager: {gap}User Interface: and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah, to be able to use it as wellProject Manager: Yeah, we want {disfmarker} I suppose we want almost everyone to be using it. So {vocalsound} I think {disfmarker} I mean, really disabled people, yeah, {vocalsound} might be a problem, but I think it's a little {gap} take it into consideration. Um yeah. I think we really need to cut the meeting short. You have anything you wanna share quicklyIndustrial Designer: Hmm.Marketing: Uh.Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of, it should be something light.User Interface: Yeah.Industrial Designer: That's {disfmarker} it speaks for itself,Project Manager: It should be light, okay.Industrial Designer: but some uh {disfmarker} Yeah.Project Manager: Um, let's see,Marketing: Yeah.Project Manager: where did I {disfmarker} Let's skip that. Oh, this is it. Sorry, I skipped this sheet.Marketing: Selling price.Project Manager: What do we {disfmarker} This {disfmarker} Quick {gap} {disfmarker} What we're going to {disfmarker} Selling price, twenty five Euros. That's for you. The production price, twelve and a half Euros, approximately.Industrial Designer: {vocalsound} Okay.Project Manager: Just go go for that. We'll reach the uh reach that profit.Industrial Designer: Okay.User Interface: Okay, well that's not that much to work with. {vocalsound}Marketing: {gap} international.Project Manager: No, it's not much to work on. I'm sorry, I skipped it. {vocalsound} Anyways, that's {disfmarker} Yeah, this is it. Do you have anything you you came up with yet About uh marketing transfer, whateverMarketing: Um about what MarketingProject Manager: Marketing {gap} I'm not sure what you what you came up with yet. You have anything to share Or else we'll cut the meeting just cut the meeting shortMarketing: {vocalsound} Um no, not really yet,Project Manager: since we're supposed to stop.Marketing: but I've some ideasProject Manager: Okay.Marketing: and I will uh say it uh {disfmarker}Project Manager: Anyways, the the personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.Industrial Designer: Okay.Marketing: Okay.Project Manager: I'm sure we have that.Industrial Designer: Good luck everyone.Project Manager: Yeah, thanks for attending.User Interface: Mm, good luck.Marketing: {vocalsound}Project Manager: I'll see you back here in thirty minutes.Marketing: Okay. Yes.Industrial Designer: {vocalsound}

Summarize the discussion about the target's user-familiarized feature and several additional design aspects.

The user interface asked what the project's target was. In response, the project manager emphasized that the target was a TV remote control. Then, the group members voiced out their envision of the product. The user interface suggested that the TV remote control should stick to what people are familiar with. At last, the user interface and industrial manager added usability and lightness as two other essential features of the product.

really easy.Marketing: Okay.Project Manager: This is to take the {disfmarker} just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be {disfmarker} it's very clear for everyone, I suppose. So I'll take this out. {vocalsound} Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. {vocalsound} Well, {gap} gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first. {vocalsound}User Interface: {vocalsound} The creative geniusIndustrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: Thank you very much.Project Manager: So, draw us your favourite animal.User Interface: {vocalsound} Well, I'm more into the technical aspects of drawing,Industrial Designer: {vocalsound}User Interface: so I'm not really good at drawing animals,Project Manager: Draw us a technical animal.User Interface: but uh the animal which I {gap} {disfmarker} Oh.Project Manager: Yeah, it's still erasing.User Interface: {vocalsound} Pen.Marketing: {vocalsound}User Interface: Uh format. Else my animal will be like king-size. I pretty much like {vocalsound} a dolphin, because of its uh its freedom basically. Let's see. A head. {gap} actually worked with this. It's like uh it's a very {disfmarker} Uh high-tech.Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Bit low-responsive though.Project Manager: {vocalsound} So that's what we don't want.User Interface: Prefer pen and paper.Project Manager: We want a high-responsive product. So {disfmarker} It looks more like nuclear bomb.Marketing: {vocalsound} Very nice dolphin.User Interface: It Project Manager: Okay, good morning. This is our first team meeting.User Interface: Good day.Marketing: Morning.Industrial Designer: Morning.Project Manager: I'll be your Project Manager for today, for this project. My name is Mark {gap} will be giving this presentation for you to kick the project off. {vocalsound} That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean {disfmarker} Let's start with you, can you introduce yourself You're our Marketing Expert.Marketing: Yes. {vocalsound} Um my name is Dirk, Dirk Meinfeld. Um I will be uh {gap} Pr Project {disfmarker} the Marketing Expert. And I will see what the user wants and uh what we can do uh with the new produ project {disfmarker} product. {vocalsound}Project Manager: Okay, excellent. And you are User Interface {disfmarker}User Interface: Nick Broer,Project Manager: Yeah.User Interface: User Interface Designer. I'm going to uh look at the technical design from the uh user point of view.Project Manager: Excellent. Okay.Industrial Designer: My name is Xavier Juergens, I'm the Industrial Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second is what is uh the apparatus made of,Marketing: Hmm.Industrial Designer: and the third is what should it look like.Project Manager: What should it look like Okay.Marketing: Hmm.Project Manager: Oh, let's kick it off. Oh, there we go. So, our new project is about {disfmarker} we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. {disfmarker} I think well it sums up what we need to do. It's We're inspired by latest fashion, not only electronics, but also the latest trends in clothes and interior design. That's why our product will always fit in your home. So apparently we need to {vocalsound} um be very at um very open to what's currently hot in the market. So that's what you need to do to bring us the latest info and what people want.Marketing: Yeah. Yeah.Project Manager: So {disfmarker} So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.Marketing: Yeah.Project Manager: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about {disfmarker} So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we {disfmarker} everybody can present their uh their views and everything, so to help with these, you have {disfmarker} we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's {disfmarker} actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the {disfmarker} take {gap} here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just {vocalsound} either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be uh motto and all.Marketing: But {disfmarker}User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with.Marketing: Yeah.User Interface: No rational changes or whatever,'cause it {disfmarker} revolutionary changes,Project Manager: Okay, so very intuitive design, I guess.User Interface: yes. {vocalsound} Uh we might have to consider other design aspects of our product. So that was something I wanted to add,Project Manager: {gap}User Interface: and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah, to be able to use it as wellProject Manager: Yeah, we want {disfmarker} I suppose we want almost everyone to be using it. So {vocalsound} I think {disfmarker} I mean, really disabled people, yeah, {vocalsound} might be a problem, but I think it's a little {gap} take it into consideration. Um yeah. I think we really need to cut the meeting short. You have anything you wanna share quicklyIndustrial Designer: Hmm.Marketing: Uh.Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of, it should be something light.User Interface: Yeah.Industrial Designer: That's {disfmarker} it speaks for itself,Project Manager: It should be light, okay.Industrial Designer: but some uh {disfmarker} Yeah.Project Manager: Um, let's see,Marketing: Yeah.Project Manager: where did I {disfmarker} Let's skip that. Oh, this is it. Sorry, I skipped this sheet.Marketing: Selling price.Project Manager: What do we {disfmarker} This {disfmarker} Quick {gap} {disfmarker} What we're going to {disfmarker} Selling price, twenty five Euros. That's for you. The production price, twelve and a half Euros, approximately.Industrial Designer: {vocalsound} Okay.Project Manager: Just go go for that. We'll reach the uh reach that profit.Industrial Designer: Okay.User Interface: Okay, well that's not that much to work with. {vocalsound}Marketing: {gap} international.Project Manager: No, it's not much to work on. I'm sorry, I skipped it. {vocalsound} Anyways, that's {disfmarker} Yeah, this is it. Do you have anything you you came up with yet About uh marketing transfer, whateverMarketing: Um about what MarketingProject Manager: Marketing {gap} I'm not sure what you what you came up with yet. You have anything to share Or else we'll cut the meeting just cut the meeting shortMarketing: {vocalsound} Um no, not really yet,Project Manager: since we're supposed to stop.Marketing: but I've some ideasProject Manager: Okay.Marketing: and I will uh say it uh {disfmarker}Project Manager: Anyways, the the personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.Industrial Designer: Okay.Marketing: Okay.Project Manager: I'm sure we have that.Industrial Designer: Good luck everyone.Project Manager: Yeah, thanks for attending.User Interface: Mm, good luck.Marketing: {vocalsound}Project Manager: I'll see you back here in thirty minutes.Marketing: Okay. Yes.Industrial Designer: {vocalsound}

Why did the user interface think that their project should stick to what people are familiar with when discussing the members'envision of the product

The user interface believed that changes, be them rational or revolutionary, once made, would be hindrances to customers'usage.

really easy.Marketing: Okay.Project Manager: This is to take the {disfmarker} just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be {disfmarker} it's very clear for everyone, I suppose. So I'll take this out. {vocalsound} Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. {vocalsound} Well, {gap} gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first. {vocalsound}User Interface: {vocalsound} The creative geniusIndustrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: Thank you very much.Project Manager: So, draw us your favourite animal.User Interface: {vocalsound} Well, I'm more into the technical aspects of drawing,Industrial Designer: {vocalsound}User Interface: so I'm not really good at drawing animals,Project Manager: Draw us a technical animal.User Interface: but uh the animal which I {gap} {disfmarker} Oh.Project Manager: Yeah, it's still erasing.User Interface: {vocalsound} Pen.Marketing: {vocalsound}User Interface: Uh format. Else my animal will be like king-size. I pretty much like {vocalsound} a dolphin, because of its uh its freedom basically. Let's see. A head. {gap} actually worked with this. It's like uh it's a very {disfmarker} Uh high-tech.Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Bit low-responsive though.Project Manager: {vocalsound} So that's what we don't want.User Interface: Prefer pen and paper.Project Manager: We want a high-responsive product. So {disfmarker} It looks more like nuclear bomb.Marketing: {vocalsound} Very nice dolphin.User Interface: It in clothes and interior design. That's why our product will always fit in your home. So apparently we need to {vocalsound} um be very at um very open to what's currently hot in the market. So that's what you need to do to bring us the latest info and what people want.Marketing: Yeah. Yeah.Project Manager: So {disfmarker} So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.Marketing: Yeah.Project Manager: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about {disfmarker} So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we {disfmarker} everybody can present their uh their views and everything, so to help with these, you have {disfmarker} we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's {disfmarker} actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the {disfmarker} take {gap} here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just {vocalsound} either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be Project Manager: Okay, good morning. This is our first team meeting.User Interface: Good day.Marketing: Morning.Industrial Designer: Morning.Project Manager: I'll be your Project Manager for today, for this project. My name is Mark {gap} will be giving this presentation for you to kick the project off. {vocalsound} That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean {disfmarker} Let's start with you, can you introduce yourself You're our Marketing Expert.Marketing: Yes. {vocalsound} Um my name is Dirk, Dirk Meinfeld. Um I will be uh {gap} Pr Project {disfmarker} the Marketing Expert. And I will see what the user wants and uh what we can do uh with the new produ project {disfmarker} product. {vocalsound}Project Manager: Okay, excellent. And you are User Interface {disfmarker}User Interface: Nick Broer,Project Manager: Yeah.User Interface: User Interface Designer. I'm going to uh look at the technical design from the uh user point of view.Project Manager: Excellent. Okay.Industrial Designer: My name is Xavier Juergens, I'm the Industrial Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second is what is uh the apparatus made of,Marketing: Hmm.Industrial Designer: and the third is what should it look like.Project Manager: What should it look like Okay.Marketing: Hmm.Project Manager: Oh, let's kick it off. Oh, there we go. So, our new project is about {disfmarker} we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. {disfmarker} I think well it sums up what we need to do. It's We're inspired by latest fashion, not only electronics, but also the latest trends uh motto and all.Marketing: But {disfmarker}User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with.Marketing: Yeah.User Interface: No rational changes or whatever,'cause it {disfmarker} revolutionary changes,Project Manager: Okay, so very intuitive design, I guess.User Interface: yes. {vocalsound} Uh we might have to consider other design aspects of our product. So that was something I wanted to add,Project Manager: {gap}User Interface: and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah, to be able to use it as wellProject Manager: Yeah, we want {disfmarker} I suppose we want almost everyone to be using it. So {vocalsound} I think {disfmarker} I mean, really disabled people, yeah, {vocalsound} might be a problem, but I think it's a little {gap} take it into consideration. Um yeah. I think we really need to cut the meeting short. You have anything you wanna share quicklyIndustrial Designer: Hmm.Marketing: Uh.Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of, it should be something light.User Interface: Yeah.Industrial Designer: That's {disfmarker} it speaks for itself,Project Manager: It should be light, okay.Industrial Designer: but some uh {disfmarker} Yeah.Project Manager: Um, let's see,Marketing: Yeah.Project Manager: where did I {disfmarker} Let's skip that. Oh, this is it. Sorry, I skipped this sheet.Marketing: Selling price.Project Manager: What do we {disfmarker} This {disfmarker} Quick {gap} {disfmarker} What we're going to {disfmarker} Selling price, twenty five Euros. That's for you. The production price, twelve and a half Euros, approximately.Industrial Designer: {vocalsound} Okay.Project Manager: Just go go for that. We'll reach the uh reach that profit.Industrial Designer: Okay.User Interface: Okay, well that's not that much to work with. {vocalsound}Marketing: {gap} international.Project Manager: No, it's not much to work on. I'm sorry, I skipped it. {vocalsound} Anyways, that's {disfmarker} Yeah, this is it. Do you have anything you you came up with yet About uh marketing transfer, whateverMarketing: Um about what MarketingProject Manager: Marketing {gap} I'm not sure what you what you came up with yet. You have anything to share Or else we'll cut the meeting just cut the meeting shortMarketing: {vocalsound} Um no, not really yet,Project Manager: since we're supposed to stop.Marketing: but I've some ideasProject Manager: Okay.Marketing: and I will uh say it uh {disfmarker}Project Manager: Anyways, the the personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.Industrial Designer: Okay.Marketing: Okay.Project Manager: I'm sure we have that.Industrial Designer: Good luck everyone.Project Manager: Yeah, thanks for attending.User Interface: Mm, good luck.Marketing: {vocalsound}Project Manager: I'll see you back here in thirty minutes.Marketing: Okay. Yes.Industrial Designer: {vocalsound}

Summarize the discussion about the additional design aspects of the remote control.

As TV was becoming central in most homes, the user interface thought that the design of the remote control should cater to the needs of different kinds of customers, even including that of the disabled people. Besides, the industrial manager thought that lightness is another essential feature of the design.

really easy.Marketing: Okay.Project Manager: This is to take the {disfmarker} just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be {disfmarker} it's very clear for everyone, I suppose. So I'll take this out. {vocalsound} Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. {vocalsound} Well, {gap} gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first. {vocalsound}User Interface: {vocalsound} The creative geniusIndustrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: Thank you very much.Project Manager: So, draw us your favourite animal.User Interface: {vocalsound} Well, I'm more into the technical aspects of drawing,Industrial Designer: {vocalsound}User Interface: so I'm not really good at drawing animals,Project Manager: Draw us a technical animal.User Interface: but uh the animal which I {gap} {disfmarker} Oh.Project Manager: Yeah, it's still erasing.User Interface: {vocalsound} Pen.Marketing: {vocalsound}User Interface: Uh format. Else my animal will be like king-size. I pretty much like {vocalsound} a dolphin, because of its uh its freedom basically. Let's see. A head. {gap} actually worked with this. It's like uh it's a very {disfmarker} Uh high-tech.Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Bit low-responsive though.Project Manager: {vocalsound} So that's what we don't want.User Interface: Prefer pen and paper.Project Manager: We want a high-responsive product. So {disfmarker} It looks more like nuclear bomb.Marketing: {vocalsound} Very nice dolphin.User Interface: It in clothes and interior design. That's why our product will always fit in your home. So apparently we need to {vocalsound} um be very at um very open to what's currently hot in the market. So that's what you need to do to bring us the latest info and what people want.Marketing: Yeah. Yeah.Project Manager: So {disfmarker} So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.Marketing: Yeah.Project Manager: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about {disfmarker} So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we {disfmarker} everybody can present their uh their views and everything, so to help with these, you have {disfmarker} we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's {disfmarker} actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the {disfmarker} take {gap} here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just {vocalsound} either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be Project Manager: Okay, good morning. This is our first team meeting.User Interface: Good day.Marketing: Morning.Industrial Designer: Morning.Project Manager: I'll be your Project Manager for today, for this project. My name is Mark {gap} will be giving this presentation for you to kick the project off. {vocalsound} That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean {disfmarker} Let's start with you, can you introduce yourself You're our Marketing Expert.Marketing: Yes. {vocalsound} Um my name is Dirk, Dirk Meinfeld. Um I will be uh {gap} Pr Project {disfmarker} the Marketing Expert. And I will see what the user wants and uh what we can do uh with the new produ project {disfmarker} product. {vocalsound}Project Manager: Okay, excellent. And you are User Interface {disfmarker}User Interface: Nick Broer,Project Manager: Yeah.User Interface: User Interface Designer. I'm going to uh look at the technical design from the uh user point of view.Project Manager: Excellent. Okay.Industrial Designer: My name is Xavier Juergens, I'm the Industrial Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second is what is uh the apparatus made of,Marketing: Hmm.Industrial Designer: and the third is what should it look like.Project Manager: What should it look like Okay.Marketing: Hmm.Project Manager: Oh, let's kick it off. Oh, there we go. So, our new project is about {disfmarker} we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. {disfmarker} I think well it sums up what we need to do. It's We're inspired by latest fashion, not only electronics, but also the latest trends uh motto and all.Marketing: But {disfmarker}User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with.Marketing: Yeah.User Interface: No rational changes or whatever,'cause it {disfmarker} revolutionary changes,Project Manager: Okay, so very intuitive design, I guess.User Interface: yes. {vocalsound} Uh we might have to consider other design aspects of our product. So that was something I wanted to add,Project Manager: {gap}User Interface: and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah, to be able to use it as wellProject Manager: Yeah, we want {disfmarker} I suppose we want almost everyone to be using it. So {vocalsound} I think {disfmarker} I mean, really disabled people, yeah, {vocalsound} might be a problem, but I think it's a little {gap} take it into consideration. Um yeah. I think we really need to cut the meeting short. You have anything you wanna share quicklyIndustrial Designer: Hmm.Marketing: Uh.Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of, it should be something light.User Interface: Yeah.Industrial Designer: That's {disfmarker} it speaks for itself,Project Manager: It should be light, okay.Industrial Designer: but some uh {disfmarker} Yeah.Project Manager: Um, let's see,Marketing: Yeah.Project Manager: where did I {disfmarker} Let's skip that. Oh, this is it. Sorry, I skipped this sheet.Marketing: Selling price.Project Manager: What do we {disfmarker} This {disfmarker} Quick {gap} {disfmarker} What we're going to {disfmarker} Selling price, twenty five Euros. That's for you. The production price, twelve and a half Euros, approximately.Industrial Designer: {vocalsound} Okay.Project Manager: Just go go for that. We'll reach the uh reach that profit.Industrial Designer: Okay.User Interface: Okay, well that's not that much to work with. {vocalsound}Marketing: {gap} international.Project Manager: No, it's not much to work on. I'm sorry, I skipped it. {vocalsound} Anyways, that's {disfmarker} Yeah, this is it. Do you have anything you you came up with yet About uh marketing transfer, whateverMarketing: Um about what MarketingProject Manager: Marketing {gap} I'm not sure what you what you came up with yet. You have anything to share Or else we'll cut the meeting just cut the meeting shortMarketing: {vocalsound} Um no, not really yet,Project Manager: since we're supposed to stop.Marketing: but I've some ideasProject Manager: Okay.Marketing: and I will uh say it uh {disfmarker}Project Manager: Anyways, the the personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.Industrial Designer: Okay.Marketing: Okay.Project Manager: I'm sure we have that.Industrial Designer: Good luck everyone.Project Manager: Yeah, thanks for attending.User Interface: Mm, good luck.Marketing: {vocalsound}Project Manager: I'll see you back here in thirty minutes.Marketing: Okay. Yes.Industrial Designer: {vocalsound}

Summarize the members'acquaintance with the usage of the SMARTboards.

The manager introduced a new technical device, the SMARTboards, to all the team members in order to facilitate their presentation and information sharing work. Then he asked the team to draw animals respectively to get acquainted with the device. Each member chooses a different animal, embodying their opinions upon the product.

in clothes and interior design. That's why our product will always fit in your home. So apparently we need to {vocalsound} um be very at um very open to what's currently hot in the market. So that's what you need to do to bring us the latest info and what people want.Marketing: Yeah. Yeah.Project Manager: So {disfmarker} So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.Marketing: Yeah.Project Manager: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about {disfmarker} So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we {disfmarker} everybody can present their uh their views and everything, so to help with these, you have {disfmarker} we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's {disfmarker} actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the {disfmarker} take {gap} here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just {vocalsound} either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be Project Manager: Okay, good morning. This is our first team meeting.User Interface: Good day.Marketing: Morning.Industrial Designer: Morning.Project Manager: I'll be your Project Manager for today, for this project. My name is Mark {gap} will be giving this presentation for you to kick the project off. {vocalsound} That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean {disfmarker} Let's start with you, can you introduce yourself You're our Marketing Expert.Marketing: Yes. {vocalsound} Um my name is Dirk, Dirk Meinfeld. Um I will be uh {gap} Pr Project {disfmarker} the Marketing Expert. And I will see what the user wants and uh what we can do uh with the new produ project {disfmarker} product. {vocalsound}Project Manager: Okay, excellent. And you are User Interface {disfmarker}User Interface: Nick Broer,Project Manager: Yeah.User Interface: User Interface Designer. I'm going to uh look at the technical design from the uh user point of view.Project Manager: Excellent. Okay.Industrial Designer: My name is Xavier Juergens, I'm the Industrial Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second is what is uh the apparatus made of,Marketing: Hmm.Industrial Designer: and the third is what should it look like.Project Manager: What should it look like Okay.Marketing: Hmm.Project Manager: Oh, let's kick it off. Oh, there we go. So, our new project is about {disfmarker} we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. {disfmarker} I think well it sums up what we need to do. It's We're inspired by latest fashion, not only electronics, but also the latest trends really easy.Marketing: Okay.Project Manager: This is to take the {disfmarker} just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be {disfmarker} it's very clear for everyone, I suppose. So I'll take this out. {vocalsound} Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. {vocalsound} Well, {gap} gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first. {vocalsound}User Interface: {vocalsound} The creative geniusIndustrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: Thank you very much.Project Manager: So, draw us your favourite animal.User Interface: {vocalsound} Well, I'm more into the technical aspects of drawing,Industrial Designer: {vocalsound}User Interface: so I'm not really good at drawing animals,Project Manager: Draw us a technical animal.User Interface: but uh the animal which I {gap} {disfmarker} Oh.Project Manager: Yeah, it's still erasing.User Interface: {vocalsound} Pen.Marketing: {vocalsound}User Interface: Uh format. Else my animal will be like king-size. I pretty much like {vocalsound} a dolphin, because of its uh its freedom basically. Let's see. A head. {gap} actually worked with this. It's like uh it's a very {disfmarker} Uh high-tech.Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Bit low-responsive though.Project Manager: {vocalsound} So that's what we don't want.User Interface: Prefer pen and paper.Project Manager: We want a high-responsive product. So {disfmarker} It looks more like nuclear bomb.Marketing: {vocalsound} Very nice dolphin.User Interface: It uh motto and all.Marketing: But {disfmarker}User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with.Marketing: Yeah.User Interface: No rational changes or whatever,'cause it {disfmarker} revolutionary changes,Project Manager: Okay, so very intuitive design, I guess.User Interface: yes. {vocalsound} Uh we might have to consider other design aspects of our product. So that was something I wanted to add,Project Manager: {gap}User Interface: and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah, to be able to use it as wellProject Manager: Yeah, we want {disfmarker} I suppose we want almost everyone to be using it. So {vocalsound} I think {disfmarker} I mean, really disabled people, yeah, {vocalsound} might be a problem, but I think it's a little {gap} take it into consideration. Um yeah. I think we really need to cut the meeting short. You have anything you wanna share quicklyIndustrial Designer: Hmm.Marketing: Uh.Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of, it should be something light.User Interface: Yeah.Industrial Designer: That's {disfmarker} it speaks for itself,Project Manager: It should be light, okay.Industrial Designer: but some uh {disfmarker} Yeah.Project Manager: Um, let's see,Marketing: Yeah.Project Manager: where did I {disfmarker} Let's skip that. Oh, this is it. Sorry, I skipped this sheet.Marketing: Selling price.Project Manager: What do we {disfmarker} This {disfmarker} Quick {gap} {disfmarker} What we're going to {disfmarker} Selling price, twenty five Euros. That's for you. The production price, twelve and a half Euros, approximately.Industrial Designer: {vocalsound} Okay.Project Manager: Just go go for that. We'll reach the uh reach that profit.Industrial Designer: Okay.User Interface: Okay, well that's not that much to work with. {vocalsound}Marketing: {gap} international.Project Manager: No, it's not much to work on. I'm sorry, I skipped it. {vocalsound} Anyways, that's {disfmarker} Yeah, this is it. Do you have anything you you came up with yet About uh marketing transfer, whateverMarketing: Um about what MarketingProject Manager: Marketing {gap} I'm not sure what you what you came up with yet. You have anything to share Or else we'll cut the meeting just cut the meeting shortMarketing: {vocalsound} Um no, not really yet,Project Manager: since we're supposed to stop.Marketing: but I've some ideasProject Manager: Okay.Marketing: and I will uh say it uh {disfmarker}Project Manager: Anyways, the the personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.Industrial Designer: Okay.Marketing: Okay.Project Manager: I'm sure we have that.Industrial Designer: Good luck everyone.Project Manager: Yeah, thanks for attending.User Interface: Mm, good luck.Marketing: {vocalsound}Project Manager: I'll see you back here in thirty minutes.Marketing: Okay. Yes.Industrial Designer: {vocalsound}

Why did the User Interface choose to draw dolphins during his acquainting process with the SMARTboards

Firstly, he thought that dolphin represents freedom. Besides, he loved the ocean a lot and swam a lot in his spare time.

in clothes and interior design. That's why our product will always fit in your home. So apparently we need to {vocalsound} um be very at um very open to what's currently hot in the market. So that's what you need to do to bring us the latest info and what people want.Marketing: Yeah. Yeah.Project Manager: So {disfmarker} So we put the fashion in electronics. So that's what we need to go for. Anyway, we'll take this project in three steps, three pha uh three phase of design. First step will be the functional design.Marketing: Yeah.Project Manager: And that's basically what we're gonna do. Everybody has uh a piece of individual work and a meeting afterwards, so we can share information about {disfmarker} So I'm gonna keep this short, since we had a technical problem. So skip through this. Uh. Okay. Every meeting we {disfmarker} everybody can present their uh their views and everything, so to help with these, you have {disfmarker} we have the SMARTboards here. We can use a regular PowerPoint presentation. I'm supposed to give you an introduction on this doodling board, so it's {disfmarker} actually it's very easy. Like it says, very simple, you just take out the pen. Like you see here, I'll just take the {disfmarker} take {gap} here. That's it, you just put it on the board. You see a pen here. You go here, just like using a pen. You can just draw whatever you want. It's like the eraser, can erase whatever you want. And so it will be easy just to illustrate your views, if you wanna change the format, you just {vocalsound} either take out jus just like the pen, and whatever you want, your current colour, your line width, just to make the line bigger. So it should be really easy.Marketing: Okay.Project Manager: This is to take the {disfmarker} just take a new slide and back again. We're just gonna keep using this board all the time, so I think it will be {disfmarker} it's very clear for everyone, I suppose. So I'll take this out. {vocalsound} Okay. We'll use that later. Anyway. Yeah, just just just stuff that you wanna share, just put it in the in the project folder, like I put my presentation now. I'll put the the minutes of every meeting, I'll put them there too, so everybody can read up if they have to leave early or whatever. So next, been here. {vocalsound} Well, {gap} gonna give the electronic white-board uh a shot. So basic idea is we have a blank sheet. Just try whatever you want, and like it says, draw your favourite animal. I think the creative genius should go first. {vocalsound}User Interface: {vocalsound} The creative geniusIndustrial Designer: {vocalsound}Marketing: {vocalsound}User Interface: Thank you very much.Project Manager: So, draw us your favourite animal.User Interface: {vocalsound} Well, I'm more into the technical aspects of drawing,Industrial Designer: {vocalsound}User Interface: so I'm not really good at drawing animals,Project Manager: Draw us a technical animal.User Interface: but uh the animal which I {gap} {disfmarker} Oh.Project Manager: Yeah, it's still erasing.User Interface: {vocalsound} Pen.Marketing: {vocalsound}User Interface: Uh format. Else my animal will be like king-size. I pretty much like {vocalsound} a dolphin, because of its uh its freedom basically. Let's see. A head. {gap} actually worked with this. It's like uh it's a very {disfmarker} Uh high-tech.Industrial Designer: {vocalsound} {vocalsound}Marketing: {vocalsound}User Interface: Bit low-responsive though.Project Manager: {vocalsound} So that's what we don't want.User Interface: Prefer pen and paper.Project Manager: We want a high-responsive product. So {disfmarker} It looks more like nuclear bomb.Marketing: {vocalsound} Very nice dolphin.User Interface: It Project Manager: Okay, good morning. This is our first team meeting.User Interface: Good day.Marketing: Morning.Industrial Designer: Morning.Project Manager: I'll be your Project Manager for today, for this project. My name is Mark {gap} will be giving this presentation for you to kick the project off. {vocalsound} That's my uh that's the agenda for today. Well, of course we're new to each other, so I'd like to get acquainted first. So let's do that first, I mean {disfmarker} Let's start with you, can you introduce yourself You're our Marketing Expert.Marketing: Yes. {vocalsound} Um my name is Dirk, Dirk Meinfeld. Um I will be uh {gap} Pr Project {disfmarker} the Marketing Expert. And I will see what the user wants and uh what we can do uh with the new produ project {disfmarker} product. {vocalsound}Project Manager: Okay, excellent. And you are User Interface {disfmarker}User Interface: Nick Broer,Project Manager: Yeah.User Interface: User Interface Designer. I'm going to uh look at the technical design from the uh user point of view.Project Manager: Excellent. Okay.Industrial Designer: My name is Xavier Juergens, I'm the Industrial Designer, and there are three main questions that I have to find an answer to today. First one is uh what happens inside the apparatus, second is what is uh the apparatus made of,Marketing: Hmm.Industrial Designer: and the third is what should it look like.Project Manager: What should it look like Okay.Marketing: Hmm.Project Manager: Oh, let's kick it off. Oh, there we go. So, our new project is about {disfmarker} we need design a remote control for television set, so, which has to be original, trendy and user-friendly. I took this off our corporate website. {disfmarker} I think well it sums up what we need to do. It's We're inspired by latest fashion, not only electronics, but also the latest trends uh motto and all.Marketing: But {disfmarker}User Interface: Uh thing to keep in mind is that we need to stick to what people are familiar with.Marketing: Yeah.User Interface: No rational changes or whatever,'cause it {disfmarker} revolutionary changes,Project Manager: Okay, so very intuitive design, I guess.User Interface: yes. {vocalsound} Uh we might have to consider other design aspects of our product. So that was something I wanted to add,Project Manager: {gap}User Interface: and perhaps some usability aspect. T_V_ is becoming central in most homes. Do we want people who are disabled in any way to uh, yeah, to be able to use it as wellProject Manager: Yeah, we want {disfmarker} I suppose we want almost everyone to be using it. So {vocalsound} I think {disfmarker} I mean, really disabled people, yeah, {vocalsound} might be a problem, but I think it's a little {gap} take it into consideration. Um yeah. I think we really need to cut the meeting short. You have anything you wanna share quicklyIndustrial Designer: Hmm.Marketing: Uh.Industrial Designer: Only one thing uh that has to be added according to me is uh the the material it is made of, it should be something light.User Interface: Yeah.Industrial Designer: That's {disfmarker} it speaks for itself,Project Manager: It should be light, okay.Industrial Designer: but some uh {disfmarker} Yeah.Project Manager: Um, let's see,Marketing: Yeah.Project Manager: where did I {disfmarker} Let's skip that. Oh, this is it. Sorry, I skipped this sheet.Marketing: Selling price.Project Manager: What do we {disfmarker} This {disfmarker} Quick {gap} {disfmarker} What we're going to {disfmarker} Selling price, twenty five Euros. That's for you. The production price, twelve and a half Euros, approximately.Industrial Designer: {vocalsound} Okay.Project Manager: Just go go for that. We'll reach the uh reach that profit.Industrial Designer: Okay.User Interface: Okay, well that's not that much to work with. {vocalsound}Marketing: {gap} international.Project Manager: No, it's not much to work on. I'm sorry, I skipped it. {vocalsound} Anyways, that's {disfmarker} Yeah, this is it. Do you have anything you you came up with yet About uh marketing transfer, whateverMarketing: Um about what MarketingProject Manager: Marketing {gap} I'm not sure what you what you came up with yet. You have anything to share Or else we'll cut the meeting just cut the meeting shortMarketing: {vocalsound} Um no, not really yet,Project Manager: since we're supposed to stop.Marketing: but I've some ideasProject Manager: Okay.Marketing: and I will uh say it uh {disfmarker}Project Manager: Anyways, the the personal coach will give you the your p your personal assignments and everything. So we'll just meet back in here thirty minutes.Industrial Designer: Okay.Marketing: Okay.Project Manager: I'm sure we have that.Industrial Designer: Good luck everyone.Project Manager: Yeah, thanks for attending.User Interface: Mm, good luck.Marketing: {vocalsound}Project Manager: I'll see you back here in thirty minutes.Marketing: Okay. Yes.Industrial Designer: {vocalsound}

According to the industrial manager, what characteristics possessed by the tiger were worthy of being studied by the products'design

The industrial manager thought that tigers always went for security, speed and efficiency. These features were also the guidelines in designing the products.