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GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2504.2799999999997
We have multiple videos listed in carousels.
2,504.28
2,506.52
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2506.52
Better to have individual pages for these videos
2,506.52
2,508.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2508.7599999999998
and add supporting content on the page.
2,508.76
2,510.98
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2510.98
If so, how to mark up the videos on the landing page
2,510.98
2,514.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2514.72
and point Google via markup to authoritative best content
2,514.72
2,518.78
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2518.7799999999997
page containing the best amount of useful metadata and schema
2,518.78
2,522.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2522.88
data.
2,522.88
2,523.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2523.88
So the best amount of metadata and information on a page
2,523.88
2,528.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2528.08
is not something that you can really quantify.
2,528.08
2,530.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2530.6400000000003
You have to kind of use trial and error,
2,530.64
2,535.52
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2535.52
test that with your users, and figure out
2,535.52
2,537.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2537.56
how much information makes sense to have
2,537.56
2,539.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2539.2400000000002
on one page versus splitting that across multiple pages.
2,539.24
2,543.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2543.36
When it comes to videos, the thing to keep in mind
2,543.36
2,546.28
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2546.28
is that when we recognize there is a video on a page,
2,546.28
2,549.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2549.44
we will show one video thumbnail for that page.
2,549.44
2,553.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2553.08
So if you have multiple videos, and these are essentially
2,553.08
2,556.2
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2556.2
video landing pages for those individual videos,
2,556.2
2,560
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2560.0
then I would tend to put those videos on separate pages
2,560
2,564.46
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2564.46
just so that you have one clear landing
2,564.46
2,566.6
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2566.6
page for those individual videos.
2,566.6
2,569.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2569.36
So that's kind of from my point of view,
2,569.36
2,572.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2572.72
the way that I would look at it there.
2,572.72
2,574.7
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2574.7
If you have all of the videos on the same page,
2,574.7
2,577.16
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2577.16
then it's really hard for us to tell which of these videos
2,577.16
2,579.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2579.84
is the important one that we should
2,579.84
2,581.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2581.48
show as a thumbnail, for example.
2,581.48
2,583.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2585.68
Some simple links are attached under each result description
2,585.68
2,589.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2589.44
in the search results using a scrolling carousel.
2,589.44
2,592.1
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2592.1
I can't find any guide pages on that.
2,592.1
2,594.16
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2594.16
What's the difference with the exposure type and site links?
2,594.16
2,599.74
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2599.7400000000002
How does Google select those links?
2,599.74
2,601.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2601.44
Can you explain more about the purpose
2,601.44
2,603.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2603.64
and the algorithm of additional attached links on the search
2,603.64
2,607.28
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2607.28
results?
2,607.28
2,607.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2607.76
I'm not so sure exactly which kind of links you mean there,
2,607.76
2,615.52
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2615.5200000000004
because search results pages have gotten a bit complicated
2,615.52
2,619.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2619.5600000000004
with lots of different things there.
2,619.56
2,622.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2622.8
When it comes to things like site links
2,622.8
2,625.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2625.7200000000003
that we would show under a page, that's
2,625.72
2,629.28
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2629.28
something where we try to understand
2,629.28
2,632.16
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2632.1600000000003
where it makes sense to show additional information
2,632.16
2,636.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2636.2400000000002
to the user.
2,636.24
2,637.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2637.44
And oftentimes, that's based on things
2,637.44
2,640.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2640.8
like us recognizing that the users search for one thing,
2,640.8
2,644.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2644.88
but actually, they're not looking
2,644.88
2,646.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2646.2400000000002
for the most important page on those keywords,
2,646.24
2,649.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2649.8
but rather some general information around those pages.
2,649.8
2,653.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2653.8
So maybe they'll search for any name,
2,653.8
2,656.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2656.36
but instead of land clicking on your company home page,
2,656.36
2,658.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2658.84
they'll click on blue running shoes,
2,658.84
2,660.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2660.88
because that's a site link, because actually, they
2,660.88
2,662.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2662.88
were looking for running shoes from your company,
2,662.88
2,665.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2665.76
and they just remembered your company name as a query
2,665.76
2,668.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2668.6400000000003
to look for.
2,668.64
2,669.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2669.76
So that's something, kind of a reason we would
2,669.76
2,673.4
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2673.4
show things like site links.
2,673.4
2,676.04
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2676.0400000000004
And for site links, in particular, it
2,676.04
2,678.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2678.6400000000003
helps to also have a clear site structure,
2,678.64
2,680.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2680.92
kind of as I mentioned before.
2,680.92
2,682.68
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2682.6800000000003
Rather than linking everything with everything else,
2,682.68
2,685
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2685.0
if you have a clear structure on your site,
2,685
2,686.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2686.84
where we can tell that these are kind of sub pages
2,686.84
2,689.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2689.6400000000003
from this one primary page, then it's
2,689.64
2,692.2
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2692.2000000000003
a lot easier for us to automatically generate
2,692.2
2,695.04
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2695.04
site links for those pages, because we know that they kind
2,695.04
2,698.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2698.36
of belong together.
2,698.36
2,699.16
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2702.56
It will be interesting to get some insights in recent major
2,702.56
2,705.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2705.24
changes of the page algorithm.
2,705.24
2,707.4
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2707.4
Do you have anything interesting worth mentioning?
2,707.4
2,710.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2710.92
Is seed sites something that is implemented?
2,710.92
2,714.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2714.48
So I have no information about any major changes
2,714.48
2,719.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2719.48
of the page rank algorithm.
2,719.48
2,721.2
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2721.2
I think we've kind of worked with that for a really long
2,721.2
2,724.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2724.9199999999996
time.
2,724.92
2,726.6
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2726.6
So from that point of view, I don't really
2,726.6
2,729.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2729.8799999999997
know what specifically you're looking at there.
2,729.88
2,733.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2733.64
The thing to keep in mind also with page rank
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2,736.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2736.08
is we do use page rank in search,
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2,738.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2738.8799999999997
but we use lots and lots of other factors.
2,738.88
2,742.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2742.4399999999996
So sometimes it's something that people tend to focus on a lot,
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2,748.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2748.24
just because we publish information about it once,
2,748.24
2,752.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2752.08
and links are this kind of thing that you
2,752.08
2,754.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2754.64
can implement and kind of manipulate
2,754.64
2,756.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2756.8799999999997
a little bit on the web.
2,756.88
2,758.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2758.4399999999996
And you think, well, I can influence this page rank
2,758.44
2,761.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2761.3599999999997
algorithm.
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2,762.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2762.3599999999997
And probably you can influence the page rank algorithm,
2,762.36
2,765.16
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2765.16
but there are so many other things involved with search
2,765.16
2,768.44
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2768.4399999999996
that focusing on one specific tiny element of all
2,768.44
2,773.02
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2773.02
of the kind of ranking or general indexing algorithms
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2,776.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2776.88
is not going to really help your site.
2,776.88
2,778.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2782.52
OK, we still have a few questions left.
2,782.52
2,784.96
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2784.96
And John, sorry.
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2,786.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2786.08
Good morning.
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2,787.04
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English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2787.04
It would be very good if I could ask a question, because I
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2,790
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English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2790.0
have just a few minutes left.
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English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2793.36
It's about GDPR and all the privacy stuff.
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2,797.32
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English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2797.32
Because of that, we are implementing two click
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2,799.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t2799.48
embeds on our website for social media and YouTube.
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