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GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3111.04
So that's something where if users coming in from search
3,111.04
3,115.96
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3115.96
see kind of an improved view, that's fantastic.
3,115.96
3,119.96
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3119.96
You just need to make sure that that improved view is also
3,119.96
3,122.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3122.8
the one that Googlebot sees when it crawls and indexes
3,122.8
3,125.28
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3125.2799999999997
the pages.
3,125.28
3,125.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3125.8
Otherwise, we wouldn't be able to take that into account.
3,125.8
3,128.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3128.36
Correct.
3,128.36
3,128.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3128.84
So it's OK to essentially serve the lower third
3,128.84
3,134.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3134.12
to Googlebot and organic visitors.
3,134.12
3,137.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3137.48
Yeah.
3,137.48
3,138.4
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3138.4
OK.
3,138.4
3,139.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3139.08
So let's say now somebody is coming in from California,
3,139.08
3,142.68
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3142.68
same like Googlebot.
3,142.68
3,144.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3144.56
It's the full page, and we've got the privacy policy.
3,144.56
3,148.32
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3148.3199999999997
And it's a full page.
3,148.32
3,149.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3149.88
Is this OK?
3,149.88
3,150.6
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3150.6
Will I get devalued for that?
3,150.6
3,152.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3152.92
We try to recognize legal interest issues
3,152.92
3,155.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3155.48
and ignore those.
3,155.48
3,157.04
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3157.04
So things like privacy policy, the data protection
3,157.04
3,162.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3162.36
interest issues, those kind of things,
3,162.36
3,164.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3164.7599999999998
we try to recognize and skip over.
3,164.76
3,168.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3168.12
The important part is that you're
3,168.12
3,170.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3170.24
showing this on top of the HTML page,
3,170.24
3,173.32
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3173.3199999999997
not that you're showing it instead of the HTML page.
3,173.32
3,177.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3177.24
So things like redirecting to a separate interstitial URL
3,177.24
3,182
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3182.0
or showing the interstitial instead of the actual content,
3,182
3,185.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3185.56
that would mean that we wouldn't be able to actually crawl
3,185.56
3,187.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3187.92
and index the content.
3,187.92
3,189.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3189.72
But if it's a div on top of the HTML, that's perfectly fine.
3,189.72
3,194.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3194.88
OK.
3,194.88
3,195.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3195.88
And last question regarding devaluing.
3,195.88
3,198.2
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3198.2000000000003
So I understand, obviously, organic is,
3,198.2
3,201.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3201.92
that's what I live by, and that's my job.
3,201.92
3,205.28
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3205.28
So it's very important.
3,205.28
3,206.6
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3206.6
But let's just say from a registration standpoint
3,206.6
3,209.16
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3209.1600000000003
that full page, business-wise, for the email is more valuable.
3,209.16
3,215.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3215.12
How can I measure if I'm getting devalued?
3,215.12
3,219.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3219.36
Is there a way?
3,219.36
3,220.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3220.08
Can you suggest something?
3,220.08
3,221.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3221.2400000000002
So for example, my main competitors,
3,221.24
3,223.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3223.56
they do not have a full page except for one.
3,223.56
3,228.2
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3228.2
Until now, I don't know exactly how
3,228.2
3,230.6
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3230.6
to measure or prioritize this within the company.
3,230.6
3,233.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3233.92
I don't think you can.
3,233.92
3,235.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3235.48
I don't think that's possible.
3,235.48
3,236.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3236.84
So it's one of those things that we use in the ranking
3,236.84
3,241.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3241.72
algorithms where we will try to take that into account
3,241.72
3,246.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3246.84
and essentially rank the website a little bit lower.
3,246.84
3,250
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3250.0
If we recognize that it's doing things like the content
3,250
3,255
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3255.0
above the fold on mobile is not there or filled with ads,
3,255
3,258.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3258.88
filled with an interstitial, that kind of thing.
3,258.88
3,261.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3261.12
But it's not that there's a flag in Search Console
3,261.12
3,264.88
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3264.88
or you see a warning or anything like that.
3,264.88
3,267.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3267.56
Last question, and I don't know if you can tell me
3,267.56
3,269.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3269.84
the answer for this.
3,269.84
3,270.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3270.72
But let's say the ranking drops three or four positions
3,270.72
3,275.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3275.56
consistently.
3,275.56
3,276.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3276.76
So I get to that first, second position,
3,276.76
3,278.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3278.72
and then it drops three, four positions.
3,278.72
3,281.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3281.56
Is that somewhat of an indicator that this could be hurting me
3,281.56
3,285.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3285.72
or related to the devalue?
3,285.72
3,286.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3290.08
I would intuitively say no, just because my understanding is
3,290.08
3,298.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3298.9199999999996
that, especially something like the intrusive interstitial
3,298.92
3,304.52
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3304.52
change, that's something that is more probably a softer factor.
3,304.52
3,311.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3311.12
And it's something that wouldn't be applying
3,311.12
3,313.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3313.92
across the whole website.
3,313.92
3,315.28
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3315.28
In particular, if people are still
3,315.28
3,316.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3316.92
looking for your brand name, then I
3,316.92
3,319.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3319.84
wouldn't expect to see any ranking change for that.
3,319.84
3,322.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3322.56
Whereas if people are looking at you.
3,322.56
3,324.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3324.36
AUDIENCE I see it on specific pages
3,324.36
3,325.96
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3325.96
and related to eyeglasses to help.
3,325.96
3,329.12
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3329.12
Yeah.
3,329.12
3,329.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3329.72
Yeah.
3,329.72
3,330.22
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3330.22
So if people are searching for eyeglasses
3,330.22
3,332.36
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3332.36
and you're one of the hundreds of competitors out there,
3,332.36
3,335.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3335.08
then that's something where I could see a change being
3,335.08
3,339.7
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3339.7000000000003
visible in search.
3,339.7
3,341.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3341.6400000000003
But it shouldn't be across the whole site.
3,341.64
3,343.52
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3343.52
It should be really to those more generic queries
3,343.52
3,346.72
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3346.7200000000003
where there's more competition than slightly harder
3,346.72
3,350.76
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3350.76
for your site.
3,350.76
3,352.04
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3352.04
OK.
3,352.04
3,352.56
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3352.56
Thanks so much.
3,352.56
3,353.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3353.2400000000002
I really appreciate it.
3,353.24
3,354.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3357.2400000000002
All right, I think we're at time.
3,357.24
3,359.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3359.08
So I'll stop the recording here.
3,359.08
3,360.84
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3360.84
But if any of you want to hang around and chat,
3,360.84
3,364.64
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3364.6400000000003
ask more questions, you're welcome to do that as well.
3,364.64
3,368.92
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3368.92
Thank you all for dropping in.
3,368.92
3,370.52
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3370.52
Thanks for joining and asking all of the tough questions,
3,370.52
3,373.82
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3373.82
submitting some really good questions.
3,373.82
3,375.48
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3375.48
And hopefully, I'll see you all again next time.
3,375.48
3,379.8
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3379.8
All right.
3,379.8
3,381.08
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3381.08
Have a great weekend.
3,381.08
3,382.24
GSC
English Google Webmaster Central office-hours from July 24, 2020
https://www.youtube.com/watch?v=_UGEeGlKQ2o
_UGEeGlKQ2o-t3382.24
3,382.24
3,392.2