translation
dict
{ "en": "Maybe you didn't know that. ", "ja": "ใ”ๅญ˜ใ˜ใชใ‹ใฃใŸใงใ—ใ‚‡ใ†ใ€‚" }
{ "en": "But when they're playing, they're learning the social order and dynamics of things. ", "ja": "ใ‚ขใƒชใฏ้ŠใณใชใŒใ‚‰ใ€็คพไผš็š„็งฉๅบใ‚„ๅŠ›้–ขไฟ‚ใ‚’ๅญฆใณใพใ™ใ€‚" }
{ "en": "Rats play, but what you might not have known is that rats that play more have bigger brains and they learn tasks better, skills. ", "ja": "ใƒใ‚บใƒŸใ‚‚้Šใณใพใ™ใ€‚ใ”ๅญ˜็Ÿฅใชใ„ใงใ—ใ‚‡ใ†ใŒใ€ใ‚ˆใ้Šใถใƒใ‚บใƒŸใฏใ€ใ‚ˆใ‚Šๅคงใใช่„ณใ‚’ๆŒใกใ€ใ‚ˆใ‚Š้ซ˜ๅบฆใชๆŠ€ใ‚’ไฝฟใ†่กŒๅ‹•ใ‚’ใ—ใพใ™ใ€‚ใ‚ˆใ‚Š้ซ˜ๅบฆใชๆŠ€ใ‚’ไฝฟใ†่กŒๅ‹•ใ‚’ใ—ใพใ™ใ€‚" }
{ "en": "Kittens play. We all know kittens play. ", "ja": "ๅญ็ŒซใŒ้Šใณใฎใฏ่ชฐใ‚‚ใŒ็Ÿฅใฃใฆใ„ใพใ™ใ€‚" }
{ "en": "But what you may not know is that kittens deprived of play are unable to interact socially. ", "ja": "ใŠใใ‚‰ใ็š†ใ•ใ‚“ใŒใ”ๅญ˜็Ÿฅใชใ„ใ“ใจใฏใ€้Šใณใ‚’ๅˆถ้™ใ•ใ‚ŒใŸๅญ็Œซใฏใ€็คพไบคๆ€งใซๆฌ ใ‘ใพใ™ใ€‚" }
{ "en": "They can still hunt, but they can't be social. ", "ja": "็‹ฉใ‚Šใฏใงใใฆใ‚‚็คพไผšๆ€งใŒใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "Bears play. ", "ja": "็†Šใ‚‚้Šใณใพใ™ใ€‚" }
{ "en": "But what you may not know is that bears that play more survive longer. ", "ja": "ใ”ๅญ˜็Ÿฅใชใ„ใงใ—ใ‚‡ใ†ใŒใ€้Šใถ็†Šใฏใ‚ˆใ‚Š้•ท็”Ÿใใ—ใพใ™ใ€‚" }
{ "en": "It's not the bears that learn how to fish better. ", "ja": "้•ท็”Ÿใใ™ใ‚‹ใฎใฏ้ญšๅ–ใ‚ŠใŒใ€ใ†ใพใ„็†Šใงใฏใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "It's the ones that play more. ", "ja": "้Šใณใ‚’ใ™ใ‚‹็†Šใงใ™ใ€‚" }
{ "en": "And a final really interesting study -- it's been shown, a correlation between play and brain size. ", "ja": "ใใ—ใฆๆœ€ๅพŒใซใ€ใจใฆใ‚‚้ข็™ฝใ„็ ”็ฉถใงใ™ใŒใ€้Šใณใจ่„ณใฎๅคงใใ•ใฎ้–ขไฟ‚ใŒใ€ๆ˜Žใ‚‰ใ‹ใซใ•ใ‚Œใฆใ„ใพใ™ใ€‚" }
{ "en": "The more you play, the bigger the brains there are. ", "ja": "้Šใณใ‚’ใ™ใ‚‹ใปใฉ่„ณใฏๅคงใใใชใ‚Šใพใ™ใ€‚" }
{ "en": "Dolphins, pretty big brains, play a lot. ", "ja": "ใ‚คใƒซใ‚ซใฏๅคงใใช่„ณใ‚’ๆŒใกใ€ใ‚ˆใ้Šใณใพใ™ใ€‚" }
{ "en": "But who do you think with the biggest brains are the biggest players? ", "ja": "ใ—ใ‹ใ—ใ€ๆœ€ใ‚‚ๅคงใใช่„ณใ‚’ๆŒใกใ€ๆœ€ใ‚‚้Šใถๅ‹•็‰ฉใฏไฝ•ใ‹ๅˆ†ใ‹ใ‚Šใพใ™ใ‹?ใ€‚" }
{ "en": "Yours truly: humans. ", "ja": "็งใ€ใ‚ใชใŸใŒใŸใ€ไบบ้–“ใงใ™ใ€‚" }
{ "en": "Kids play, we play -- of every nationality, of every race, of every color, of every religion. ", "ja": "ๅญไพ›ใฏ้Šใณใ€ๅคงไบบใ‚‚้Šใณใพใ™ใ€‚ๅ›ฝ็ฑใ‚’ๅ•ใ‚ใšใ€ไบบ็จฎใ‚’ๅ•ใ‚ใšใ€่‚Œ่‰ฒใ‚’ๅ•ใ‚ใšใ€ๅฎ—ๆ•™ใ‚’ๅ•ใ‚ใšใ€‚" }
{ "en": "It's a universal thing -- we play. ", "ja": "ๆ™ฎ้็š„ใซใ€็งใŸใกใฏ้Šใถใฎใงใ™ใ€‚" }
{ "en": "And it's not just kids, it's adults too. ", "ja": "ๅญไพ›ใ ใ‘ใงใฏใชใๅคงไบบใ‚‚ๅŒใ˜ใงใ™ใ€‚" }
{ "en": "Really cool term: neoteny -- the retention of play and juvenile traits in adults. ", "ja": "ๅนผ็”Ÿ็”Ÿๆฎ–ใ€ๆ„ๅ‘ณๆทฑใช็”จ่ชžใงใ™ใ€‚ๅคงไบบใŒๆŒใค้Šใณใฎ่ƒฝๅŠ›ใ‚„ใ€ๅญไพ›ใฃใฝใ„ๆ€ง่ณชใฎใ“ใจใงใ™ใ€‚" }
{ "en": "And who are the biggest neotenists? ", "ja": "ๆœ€ใ‚‚ๅนผ็”Ÿ็”Ÿๆฎ–ใชๅ‹•็‰ฉใฏไฝ•ใงใ—ใ‚‡ใ†?ใ€‚" }
{ "en": "Humans. We play sports. ", "ja": "ไบบ้–“ใงใ™ใ€‚็งใŸใกใฏใ‚นใƒใƒผใƒ„ใ‚’ใ—ใพใ™ใ€‚" }
{ "en": "We do it for fun, or as Olympians, or as professionals. ", "ja": "ไฝ™ๆš‡ใจใ—ใฆใ€ใ‚ชใƒชใƒณใƒ”ใƒƒใ‚ฏใ‚„ใ€ใƒ—ใƒญ้ธๆ‰‹ใจใ—ใฆใ€‚" }
{ "en": "We play musical instruments. ", "ja": "็งใŸใกใฏๆฅฝๅ™จใ‚’ๆผ”ๅฅใ—ใพใ™ใ€‚" }
{ "en": "We dance, we kiss, we sing, we just goof around. ", "ja": "ใƒ€ใƒณใ‚นใ‚’ใ—ใ€ใ‚ญใ‚นใ—ใ€ๆญŒใ„ใพใ™ใ€‚ใตใ–ใ‘ๅˆใ„ใพใ™ใ€‚" }
{ "en": "We're designed by nature to play from birth to old age. ", "ja": "็งใŸใกใฏ็”Ÿใพใ‚Œใฆใ‹ใ‚‰ๆญปใฌใพใงใ€้Šใณใ‚’ใ™ใ‚‹ใ‚ˆใ†่‡ช็„ถใซไป•็ต„ใพใ‚Œใฆใ„ใพใ™ใ€‚" }
{ "en": "We're designed to do that continuously -- to play and play a lot and not stop playing. ", "ja": "็งใŸใกใฏ็ตถใˆ้–“ใชใ้Šใณ็ถšใ‘ใ€ใจใซใ‹ใใŸใใ•ใ‚“้Šใถใ“ใจใ€้Šใณใ‚’ๆญขใ‚ใชใ„ใ‚ˆใ†ไป•็ต„ใพใ‚Œใฆใ„ใพใ™ใ€‚" }
{ "en": "It is a huge benefit. ", "ja": "ใ“ใ‚Œใฏใจใฆใคใ‚‚ใชใๅคงใใชๆฉๆตใงใ™ใ€‚" }
{ "en": "Just like there's benefits to animals, there's benefits to humans. ", "ja": "ๅ‹•็‰ฉใธๆฉๆตใŒใ‚ใ‚‹ใ‚ˆใ†ใซใ€ไบบ้–“ใธใ‚‚ๆฉๆตใŒใ‚ใ‚Šใพใ™ใ€‚" }
{ "en": "For example, it's been shown to stimulate neural growth in the amygdala, in the area where it controls emotions. ", "ja": "ไพ‹ใ‚’ใ‚ใ’ใ‚‹ใจใ€้Šใถใ“ใจใงใ€ๆ„Ÿๆƒ…ใ‚’ๅˆถๅพกใ™ใ‚‹้ƒจไฝใงใ‚ใ‚‹ใ€ใธใ‚“ใจใ†ไฝ“ใฎ็ฅž็ตŒๆดปๅ‹•ใŒๅˆบๆฟ€ใ•ใ‚Œใพใ™ใ€‚" }
{ "en": "It's been shown to promote pre-frontal cortex development where a lot of cognition is happening. ", "ja": "ใพใŸๅคšใใฎ่ช็Ÿฅๅ‡ฆ็†ใŒ่กŒใ‚ใ‚Œใ‚‹้ƒจไฝใงใ‚ใ‚‹ใ€ๅ‰้ ญๅ‰็šฎ่ณชใฎ็™บ่‚ฒใ‚‚ไฟƒ้€ฒใ•ใ‚Œใพใ™ใ€‚" }
{ "en": "As a result, what happens? ", "ja": "็ตๆžœใจใ—ใฆใฉใ†ใชใ‚‹ใงใ—ใ‚‡ใ†?ใ€‚" }
{ "en": "We develop more emotional maturity if we play more. ", "ja": "ใŸใใ•ใ‚“้Šใถใ“ใจใงๆƒ…็ท’็š„็™บ่‚ฒใŒไฟƒใ•ใ‚Œใพใ™ใ€‚" }
{ "en": "We develop better decision-making ability if we play more. ", "ja": "ใพใŸใ€ใŸใใ•ใ‚“้Šใถใ“ใจใงใ€็‰ฉไบ‹ใ‚’ๆฑบๅฎšใ™ใ‚‹ๅŠ›ใ‚‚ใคใใพใ™ใ€‚" }
{ "en": "These guys are facts. ", "ja": "ใ“ใ‚Œใ‚‰ใฏ็ด›ใ‚Œใ‚‚ใชใ„ไบ‹ๅฎŸใงใ™ใ€‚" }
{ "en": "It's not fiction, it's not story tales, it's not make-believe; it's cold, hard science. ", "ja": "ใƒ•ใ‚ฃใ‚ฏใ‚ทใƒงใƒณใ€ใŠใจใŽ่ฉฑใงใ‚‚ใ€ๅญไพ›ใ ใพใ—ใงใ‚‚ใ‚ใ‚Šใพใ›ใ‚“ใ€‚ๅฎข่ฆณ็š„ใง็†่ทฏๆ•ด็„ถใจใ—ใŸ็ง‘ๅญฆใงใ™ใ€‚" }
{ "en": "These are the benefits to play. ", "ja": "ไปฅไธŠใŒ้Šใณใฎๆฉๆตใงใ™ใ€‚" }
{ "en": "It is a genetic birthright that we have, like walking or speaking or seeing. ", "ja": "ใ“ใ‚Œใฏๆญฉใ„ใŸใ‚Š่ฉฑใ—ใŸใ‚Š่ฆ‹ใŸใ‚Šใ™ใ‚‹ใฎใจๅŒใ˜ใ‚ˆใ†ใซใ€็”Ÿใพใ‚Œใคใ้บไผ็š„ใซๆŒใคๆจฉๅˆฉใงใ™ใ€‚" }
{ "en": "And if we handicap ourselves with play, we handicap ourselves as if we would with any other birthright that we have. ", "ja": "้Šใณใฎใƒใƒณใƒ‡ใ‚ฃใ‚ญใƒฃใƒƒใƒ—ใ‚’่ƒŒ่ฒ ใฃใŸใ‚‰ใ€่‡ชๅˆ†่‡ช่บซใซใƒใƒณใƒ‡ใ‚ฃใ‚ญใƒฃใƒƒใƒ—ใ‚’่ชฒใ—ใ€็”Ÿใพใ‚Œใคใใฎๆจฉๅˆฉใ‚’ๅคฑใฃใฆใ—ใพใ†ใฎใงใ™ใ€‚" }
{ "en": "We hold ourselves back. ", "ja": "็งใŸใกใฏ่‡ชใ‚‰ใ‚’ๆญขใ‚ใฆใ—ใพใ†ใฎใงใ™ใ€‚" }
{ "en": "Little exercise just for a second: close your eyes and try to imagine a world without play. ", "ja": "ใกใ‚‡ใฃใจใ—ใŸๆผ”็ฟ’ใ‚’ใ—ใพใ—ใ‚‡ใ†ใ€็›ฎใ‚’้–‰ใ˜ใฆใ€้Šใณใฎใชใ„ไธ–็•Œใ‚’ๆƒณๅƒใ—ใฆใฟใฆใใ ใ•ใ„ใ€‚" }
{ "en": "Imagine a world without theater, without the arts, without song, without dancing, without soccer, without football, without laughter. ", "ja": "ๆ˜ ็”ปใฎใชใ„ไธ–็•Œใ€ใ‚ขใƒผใƒˆใฎใชใ„ไธ–็•Œใ€ๆญŒใฎใชใ„ไธ–็•Œใ€ใƒ€ใƒณใ‚นใฎใชใ„ไธ–็•Œใ€ใ‚ตใƒƒใ‚ซใƒผใฎใชใ„ไธ–็•Œใ€ใƒ•ใƒƒใƒˆใƒœใƒผใƒซใฎใชใ„ไธ–็•Œใ€็ฌ‘ใ„ใฎใชใ„ไธ–็•Œใ‚’ๆƒณๅƒใ—ใฆใฟใฆใใ ใ•ใ„ใ€‚" }
{ "en": "What does this world look like? ", "ja": "ไธ–็•Œใฏใฉใ‚“ใชใตใ†ใซ่ฆ‹ใˆใพใ™ใ‹?ใ€‚" }
{ "en": "It's pretty bleak. ", "ja": "ๆฎบ้ขจๆ™ฏใงใ€‚" }
{ "en": "It's pretty glum. ", "ja": "้™ฐๆฐ—ใงใ™ใ€‚" }
{ "en": "Now imagine your workplace. ", "ja": "ไปŠๅบฆใฏ็š†ใ•ใ‚“ใฎ่ทๅ ดใ‚’ใ‚คใƒกใƒผใ‚ธใ—ใฆใใ ใ•ใ„ใ€‚" }
{ "en": "Is it fun? Is it playful? ", "ja": "ๆฅฝใ—ใ„ใงใ™ใ‹?ใ€้Šใณๅฟƒใฏใ‚ใ‚Šใพใ™ใ‹?ใ€‚" }
{ "en": "Or maybe the workplace of your friends -- here we're forward thinking. ", "ja": "ๅ‹ไบบใฎ่ทๅ ดใฏใฉใ†ใงใ™ใ‹?ใ€่ฆ‹้€šใ—ใฆใฟใพใ—ใ‚‡ใ†ใ€‚" }
{ "en": "Is it fun? Is it playful? ", "ja": "ๆฅฝใ—ใ„ใงใ™ใ‹?ใ€้Šใณๅฟƒใฏใ‚ใ‚Šใพใ™ใ‹?ใ€‚" }
{ "en": "Or is it crap? Is it autocratic, controlling, restrictive and untrusting and unfulfilling? ", "ja": "ใใ ใ‚‰ใชใ„ใงใ™ใ‹?ใ€็‹ฌ่ฃ็š„ใงๆ”ฏ้…็š„ใงใ€ๅˆถ็ด„ใŒใ‚ใฃใฆใ€ไฟก็”จใ•ใ‚Œใšใ€ไธๆบ€ใ ใ‚‰ใ‘?ใ€‚" }
{ "en": "We have this concept that the opposite of play is work. ", "ja": "็งใŸใกใฏไธ€่ˆฌ็š„ใซใ€้Šใณใฎๅๅฏพใฏไป•ไบ‹ใ ใจ่€ƒใˆใพใ™ใ€‚" }
{ "en": "We even feel guilty if we're seen playing at work. ", "ja": "ไป•ไบ‹ไธญใซ้Šใถใ“ใจใซใฏ็ฝชใฎๆ„่ญ˜ใ•ใˆๆ„Ÿใ˜ใพใ™ใ€‚" }
{ "en": "\"Oh, my colleagues see me laughing. I must not have enough work,\" or, \"Oh, I've got to hide because my boss might see me. ", "ja": "ใ€ŒๅŒๅƒšใŒ็งใŒ็ฌ‘ใฃใฆใ‚‹ใฎใ‚’่ฆ‹ใฆใ‚‹ใ€็งใซใฏๅๅˆ†ใซไป•ไบ‹ใŒใชใ„ใซ้•ใ„ใชใ„ใ€ใ€ใ‚‚ใ—ใใฏใ€Œใ‚ใ€ใƒœใ‚นใŒ็งใ‚’่ฆ‹ใฆใ„ใ‚‹ใ€้š ใ‚Œใชใใ‚ƒใ€‚" }
{ "en": "He's going to think I'm not working hard.\" ", "ja": "ใกใ‚ƒใ‚“ใจๅƒใ„ใฆใ„ใชใ„ใจๆ€ใ‚ใ‚Œใฆใ—ใพใ†ใžใ€ใ€‚" }
{ "en": "But I have news for you: our thinking is backwards. ", "ja": "ใ“ใ“ใงใŠ็Ÿฅใ‚‰ใ›ใงใ™ใ€‚ใ“ใฎ่€ƒใˆใฏๆ™‚ไปฃ้…ใ‚Œใงใ™ใ€‚" }
{ "en": "The opposite of play is not work. ", "ja": "้Šใณใฎๅๅฏพใฏใ€ไป•ไบ‹ใงใฏใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "The opposite of play is depression. It's depression. ", "ja": "้Šใณใฎๅๅฏพใฏใ€ใ†ใค็—…ใงใ™ใ€‚ใ†ใค็—…ใงใ™ใ‚ˆใ€‚" }
{ "en": "In fact, play improves our work. ", "ja": "ๅฎŸใฎใจใ“ใ‚ใ€้Šใณใฏไป•ไบ‹ใ‚’ๅ‘ไธŠใ•ใ›ใพใ™ใ€‚" }
{ "en": "Just like there's benefits for humans and animals, there's benefits for play at work. ", "ja": "ไบบ้–“ใ‚„ๅ‹•็‰ฉใธใฎๆฉๆตใŒใ‚ใ‚‹ใ ใ‘ใงใชใใ€้Šใณใฏ่ทๅ ดใซใ‚‚ๆฉๆตใ‚’ใ‚‚ใŸใ‚‰ใ™ใฎใงใ™ใ€‚" }
{ "en": "For example, it stimulates creativity. ", "ja": "ไพ‹ใˆใฐใ€้Šใณใฏๅ‰ต้€ ๆ€งใ‚’ๅˆบๆฟ€ใ—ใพใ™ใ€‚" }
{ "en": "It increases our openness to change. ", "ja": "ๅค‰ๅŒ–ใ‚’ๅฎน่ชใ™ใ‚‹ใ‚ˆใ†ใซใชใ‚Šใพใ™ใ€‚" }
{ "en": "It improves our ability to learn. ", "ja": "ๅญฆใถ่ƒฝๅŠ›ใ‚‚ๅ‘ไธŠใ—ใพใ™ใ€‚" }
{ "en": "It provides a sense of purpose and mastery -- two key motivational things that increase productivity, through play. ", "ja": "็›ฎ็š„ๆ„่ญ˜ใจๆŠ€่ƒฝ็š„็†Ÿ้”ใจใ„ใ†ใ€็”Ÿ็”ฃๆ€งใ‚’ๅ‘ไธŠใ—ใ€ใ‚„ใ‚‹ๆฐ—ใ‚’่ตทใ“ใ™ใ€๏ผ’ใคใฎ้ตใŒ้Šใณใงๅพ—ใ‚‰ใ‚Œใ‚‹ใฎใงใ™ใ€‚๏ผ’ใคใฎ้ตใŒ้Šใณใงๅพ—ใ‚‰ใ‚Œใ‚‹ใฎใงใ™ใ€‚" }
{ "en": "So before you start thinking of play as just not serious, play doesn't mean frivolous. ", "ja": "้Šใณใฏใ€ไธใพใ˜ใ‚ใงใฏใ‚ใ‚Šใพใ›ใ‚“ใ€‚้Šใณใฏใ€ๅ–ใ‚‹ใซ่ถณใ‚‰ใชใ„ใ‚‚ใฎใงใ‚‚ใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "You know, the professional athlete that loves skiing, he's serious about it, but he loves it. ", "ja": "ใ‚นใ‚ญใƒผใŒๅคงๅฅฝใใชใƒ—ใƒญใฎใ‚ขใ‚นใƒชใƒผใƒˆใŒใ„ใ‚‹ใจใ—ใพใ™ใ€‚ๅฝผใฏใ‚นใ‚ญใƒผใซใพใ˜ใ‚ใ ใ—ใ€ใ‚นใ‚ญใƒผใŒๅคงๅฅฝใใงใ™ใ€‚" }
{ "en": "He's having fun, he's in the groove, he's in the flow. ", "ja": "ๅฝผใฏๆฅฝใ—ใฟใ€ๆ„‰ๅฟซใซใ€ใใฎไธ–็•Œใซๆตธใฃใฆใ„ใ‚‹ใฎใงใ™ใ€‚" }
{ "en": "A doctor might be serious, but laughter's still a great medicine. ", "ja": "ๅŒป่€…ใ‚‚ใพใ˜ใ‚ใงใ™ใ€‚ใ—ใ‹ใ—็ฌ‘ใ„ใฏๆœชใ ใซๅ‰ๅคงใช่–ฌใงใ™ใ€‚" }
{ "en": "Our thinking is backwards. ", "ja": "็งใŸใกใฎ่€ƒใˆๆ–นใฏ้…ใ‚Œใฆใ„ใพใ™ใ€‚" }
{ "en": "We shouldn't be feeling guilty. ", "ja": "็ฝชใฎๆ„่ญ˜ใ‚’ๆ„Ÿใ˜ใ‚‹ๅฟ…่ฆใฏใชใ„ใฎใงใ™ใ€‚" }
{ "en": "We should be celebrating play. ", "ja": "็งใŸใกใฏ้Šใณใ‚’ๆญ“่ฟŽใ™ในใใงใ™ใ€‚" }
{ "en": "Quick example from the corporate world. ", "ja": "ๅฎŸๆฅญ็•ŒใซใŠใ‘ใ‚‹็Ÿญใ„ไพ‹ใ‚’ไธ€ใคใ‚ใ’ใพใ—ใ‚‡ใ†ใ€‚" }
{ "en": "FedEx, easy motto: people, service, profit. ", "ja": "ใƒ•ใ‚งใƒ‡ใƒƒใ‚ฏใ‚นใฎใƒขใƒƒใƒˆใƒผใฏใ€Žไบบ-ใ‚ตใƒผใƒ“ใ‚น-ๅˆฉ็›Šใ€ใงใ™ใ€‚" }
{ "en": "If you treat your people like people, if you treat them great, they're happier, they're fulfilled, they have a sense of mastery and purpose. ", "ja": "ไบบใ‚’ไบบใจใ—ใฆๆ‰ฑใ„ใ€ๅฐŠๆ•ฌใ‚’ๆŒใฃใฆๆŽฅใ™ใ‚‹ใจใ€ไบบใฏๅนธใ›ใซใชใ‚Šใ€ๆบ€ใŸใ•ใ‚Œใ€ใ‚„ใ‚‹ๆฐ—ใจ็›ฎ็š„ใ‚’ๆŒใฆใพใ™ใ€‚" }
{ "en": "What happens? They give better service -- not worse, but better. ", "ja": "ไฝ•ใŒ่ตทใ“ใ‚‹ใงใ—ใ‚‡ใ†?ใ€ๅฝผใ‚‰ใฏใ‚ˆใ‚Š่‰ฏใ„ใ‚ตใƒผใƒ“ใ‚นใ‚’ๆไพ›ใ™ใ‚‹ใ‚ˆใ†ใซใชใ‚Šใพใ™ใ€‚" }
{ "en": "And when customers call for service and they're dealing with happy people that can make decisions and are fulfilled, how do the customers feel? They feel great. ", "ja": "้กงๅฎขใŒใ‚ตใƒผใƒ“ใ‚นใ‚’ๆณจๆ–‡ใ‚’ใ™ใ‚‹ใจใใ€้กงๅฎขใŒๆŽฅใ™ใ‚‹ใฎใฏๅนธใ›ใ„ใฃใฑใ„ใงใ€ๆ„ๆ€ๆฑบๅฎšใงใๆบ€ใŸใ•ใ‚ŒใŸๅพ“ๆฅญๅ“กใงใ™ใ€‚้กงๅฎขใฏใฉใ†ๆ„Ÿใ˜ใ‚‹ใงใ—ใ‚‡ใ†?ใ€ๅฝผใ‚‰ใ‚‚ๆฐ—ๅˆ†ใŒ่‰ฏใใชใ‚Šใพใ™ใ€‚" }
{ "en": "And what do great customers do, great-feeling customers? ", "ja": "ใใ—ใฆๆฐ—ๅˆ†ใฎใ„ใ„้กงๅฎขใฏใฉใ†ใ™ใ‚‹ใงใ—ใ‚‡ใ†?ใ€‚" }
{ "en": "They buy more of your service and they tell more of their friends, which leads to more profit. ", "ja": "้กงๅฎขใฏใ‚ˆใ‚Šๅคšใใฎใ‚ตใƒผใƒ“ใ‚นใ‚’่ณผๅ…ฅใ—ใ€ๅฃใ‚ณใƒŸใ‚‚ๅบƒใŒใ‚Šใพใ™ใ€‚ใใ—ใฆใ‚ˆใ‚Šๅคšใใฎๅˆฉ็›Šใ‚’ใ‚‚ใŸใ‚‰ใ—ใพใ™ใ€‚" }
{ "en": "People, service, profit. ", "ja": "ใ€Žไบบ-ใ‚ตใƒผใƒ“ใ‚น-ๅˆฉ็›Šใ€ใ€‚" }
{ "en": "Play increases productivity, not decreases. ", "ja": "้Šใณใฏ็”Ÿ็”ฃๆ€งใ‚’้ซ˜ใ‚ใพใ™ใ€‚" }
{ "en": "And you're going to say, \"Gee, that can work for FedEx out there in the United States, but it can't work in Bulgaria. ", "ja": "็š†ใ•ใ‚“ใฏ่จ€ใ†ใงใ—ใ‚‡ใ†ใ€‚ใ€Œใ‚ขใƒกใƒชใ‚ซใ ใ‹ใ‚‰ใƒ•ใ‚งใƒ‡ใƒƒใ‚ฏใ‚นใŒๆˆใ‚Š็ซ‹ใฃใŸใ‚“ใ ใ‚ใ†ใ€ใƒ–ใƒซใ‚ฌใƒชใ‚ขใงใฏใงใใชใ„ใ€‚" }
{ "en": "No way. We're different.\" ", "ja": "็งใŸใกใจใฏ้•ใ†ใ€ใ€‚" }
{ "en": "It does work in Bulgaria, you guys. Two reasons. ", "ja": "ใƒ–ใƒซใ‚ฌใƒชใ‚ขใงใ‚‚ๆˆใ‚Š็ซ‹ใกใพใ™ใ€‚็š†ใ•ใ‚“ใ€็†็”ฑใฏ๏ผ’ใคใ‚ใ‚Šใพใ™ใ€‚" }
{ "en": "One, play is universal. ", "ja": "๏ผ‘ใคใซใฏ้Šใณใฏไธ‡ๅ›ฝๅ…ฑ้€šใ ใจใ„ใ†ใ“ใจใงใ™ใ€‚" }
{ "en": "There's nothing weird about Bulgarians that we can't play, besides the serious meme that we have to kick out. ", "ja": "ใพใ˜ใ‚ใƒŸใƒผใƒ ใ‚’ๆจใฆใ•ใˆใ™ใ‚Œใฐใ€ใƒ–ใƒซใ‚ฌใƒชใ‚ขไบบใŒ้Šในใชใ„็†็”ฑใฏใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }
{ "en": "Two, I've tried it. I've tried at Sciant. ", "ja": "๏ผ’ใค็›ฎใซใ€ใ‚ตใ‚คใƒณใƒˆใง็งใฏ่ฉฆใ—ใฆใฟใŸใฎใงใ™ใ€‚" }
{ "en": "When I got there, we had zero happy customers. ", "ja": "ๅฝ“ๅˆๆบ€่ถณใ—ใŸ้กงๅฎขใฏ็š†็„กใงใ—ใŸใ€‚" }
{ "en": "Not one customer would refer us. ", "ja": "ไธ€ไบบใฎ้กงๅฎขใ•ใˆใ„ใ„่ฉ•ๅˆคใ‚’ใใ‚Œใพใ›ใ‚“ใ€‚" }
{ "en": "I asked them all. ", "ja": "็งใฏๅฝผใ‚‰ๅ…จๅ“กใซๅฐ‹ใญใฆใฟใพใ—ใŸใ€‚" }
{ "en": "We had marginal profit -- I did. ", "ja": "็งใŸใกใฎๅˆฉ็›Šใฏ้™็•Œ็‚นใงใ€‚" }
{ "en": "We had marginal profits, and we had unhappy stakeholders. ", "ja": "็งใŸใกใฎๅˆฉ็›Šใฏ้™็•Œ็‚นใ€ๅ‡บ่ณ‡่€…ใฏไธๆบ€ใ ใ‚‰ใ‘ใ€‚" }
{ "en": "Through some basic change, change like improving transparency, change like promoting self-direction and collaboration, encouraging collaboration, not autocracy, the things like having a results-focus. ", "ja": "ใ„ใใคใ‹ใฎๅŸบๆœฌ็š„ใชๅค‰้ฉใ‚’้€šใ˜ใฆใ€้€ๆ˜Žๆ€งใ‚’ๆŒใคใ‚ˆใ†ใซใ€ไธปไฝ“ๆ€งใ‚’ๆŽจ้€ฒใ™ใ‚‹ใ‚ˆใ†ใซใ€ๅ”ๆฅญใ—ใŸใ‚Šๅ”ๆฅญใ‚’ๆŽจๅฅจใ™ใ‚‹ใ‚ˆใ†ใซใ—ใพใ—ใŸใ€‚็‹ฌ่ฃใงใฏใชใใ€ๆˆๆžœไธป็พฉใซใ—ใพใ—ใŸใ€‚" }
{ "en": "I don't care when you get in in the morning. I don't care when you leave. ", "ja": "็คพๅ“กใŒๆœไฝ•ๆ™‚ใซๅ‡บๅ‹คใ—ใ‚ˆใ†ใŒใ€ไฝ•ๆ™‚ใซ้€€็คพใ—ใ‚ˆใ†ใŒๆง‹ใ„ใพใ›ใ‚“ใ€‚" }
{ "en": "I care that your customer and your team is happy and you're organized with that. ", "ja": "ๆฐ—ใซใ—ใŸใฎใฏ็งใŸใกใฎ้กงๅฎขใจ็คพๅ“กใŒๆบ€่ถณใ™ใ‚‹ใ‚ˆใ†ใ€็ต„็น”ใ ใฃใŸๅฏพๅฟœใŒใ•ใ‚Œใฆใ„ใ‚‹ใ‹ใงใ—ใŸใ€‚" }
{ "en": "Why do I care if you get in at nine o'clock? ", "ja": "็คพๅ“กใŒ๏ผ™ๆ™‚ใซๅ‡บ็คพใ—ใŸใ‹ใ‚‰ใจ่จ€ใฃใฆๆง‹ใ„ใพใ›ใ‚“ใ€‚" }
{ "en": "Basically promoting fun. ", "ja": "่ฆใ™ใ‚‹ใซๆฅฝใ—ใฟใ‚’ๅข—ใ‚„ใ™ใฎใงใ™ใ€‚" }
{ "en": "Through promoting fun and a great environment, we were able to transform Sciant and, in just three short years -- sounds like a long time, but change is slow -- every customer, from zero to every customer referring us, above average profits for the industry and happy stakeholders. ", "ja": "ๆฅฝใ—ใฟใ‚’ๅข—ใ‚„ใ—ใŸใ‚Š็’ฐๅขƒใ‚’่‰ฏใใ™ใ‚‹ใ“ใจใงใ€ใ‚ตใ‚คใƒณใƒˆใ‚’ๅค‰ใˆใฆใ„ใใพใ—ใŸใ€‚ใŸใฃใŸ๏ผ“ๅนดใจใ„ใ†็Ÿญใ„ๆœŸ้–“ใ€้•ทใ่žใ“ใˆใ‚‹ใงใ—ใ‚‡ใ†ใŒใ€ๅค‰้ฉใซใฏๆ™‚้–“ใŒๆŽ›ใ‹ใ‚Šใพใ™ใ€‚ๅˆใ‚ใฏ็š†็„กใ ใฃใŸใฎใซใ€ไปŠใงใฏใฉใฎ้กงๅฎขใซใ‚‚่ฉ•ๅˆคใงใ™ใ€‚ๅˆฉ็›Šใฏๆฅญ็•Œๅนณๅ‡ใ‚’ไธŠๅ›žใ‚Šใ€ๅ‡บ่ณ‡่€…ใ‚‚ๆบ€่ถณใงใ™ใ€‚" }
{ "en": "And you can say, \"Well how do you know they're happy?\" ", "ja": "็š†ใ•ใ‚“ใฏ่จ€ใ†ใงใ—ใ‚‡ใ†ใ€‚ใ€Œใ‘ใ‚Œใฉใ€ใฉใ†ใ—ใฆๅฝผใ‚‰ใŒๆบ€่ถณใ‹ๅˆ†ใ‹ใ‚‹ใฎใ‹?ใ€ใ€‚" }
{ "en": "Well we did win, every year that we entered, one of the rankings for best employer for small business. ", "ja": "ไธญๅฐไผๆฅญใฎ็†ๆƒณ็š„้›‡็”จ่€…ใƒฉใƒณใ‚ญใƒณใ‚ฐใงใ€็งใŸใกใฏใ‚จใƒณใƒˆใƒชใƒผใ—ใŸๅนดใ€ๅ…จใฆใƒˆใƒƒใƒ—ใงใ—ใŸใ€‚" }
{ "en": "Independent analysis from anonymous employees on their surveys. ", "ja": "็‹ฌ็ซ‹ใ—ใŸๆฉŸ้–ขใซใ‚ˆใ‚‹ๅŒฟๅ่ชฟๆŸป็ตๆžœใงใ™ใ€‚็‹ฌ็ซ‹ใ—ใŸๆฉŸ้–ขใซใ‚ˆใ‚‹ๅŒฟๅ่ชฟๆŸป็ตๆžœใงใ™ใ€‚" }
{ "en": "It does, and it can, work in Bulgaria. ", "ja": "ใƒ–ใƒซใ‚ฌใƒชใ‚ขใงใ‚‚ๅๅˆ†ใซๅฏ่ƒฝใชใฎใงใ™ใ€‚" }
{ "en": "There's nothing holding us back, except our own mentality about play. ", "ja": "้Šใณใซๅฏพใ™ใ‚‹ๆ„่ญ˜ไปฅๅค–ใซใฏใ€่‡ชใ‚‰ใ‚’ๆญขใ‚ใ‚‹็‰ฉใฏไฝ•ใ‚‚ใ‚ใ‚Šใพใ›ใ‚“ใ€‚" }